KR20000059204A - an internet game with commercial film - Google Patents

Abstract

PURPOSE: An internet moving picture advertising game is provided for clients to pay more attention to the advertisement by combining an advertisement and a game with moving pictures, thereby increasing advertising effects. CONSTITUTION: The internet moving picture advertising game includes several steps. In the moving picture advertisements output during the game progress, a flash cut is edited previously, thereby forming a moving picture. The edited moving picture has a constant length and the length is computed as a frame(30 frames per a second). The moving picture with an amount of 30 minutes becomes 900 frames and if the flash cut is edited from the frame of 501th to the frame of 510th with a length of 10 frames, when a participant makes any one frame among the 10 frames from the frame of 501th to the frame of 510th stop, the participant passes the game. If the participant passes the game, a previously determined amount of money is added, if the participant failed, the amount of money dose not varied.

Description

Internet video advertising game {an internet game with commercial film}

The present invention is a kind of Internet advertising game that plays a video advertisement provided on the Internet as mentioned above, and then finds and clicks the flash cut which is pre-edited in the screen during playback.

Therefore, each banner ad on the site to which the present invention is applied has a video ad linked. The play button is arranged for each banner advertisement. If the participant wants to participate in the game, press the play button and the video ad window will open and the first screen will display the flash cut (which is related to the video ad), and the video will play automatically after the first screen is recognized. When specified by clicking when the game is over.

Recently, more and more cases are combining advertisements and games to increase the effectiveness of Internet advertisements. However, due to the lack of correlation between advertising and the game itself, participants can deliberately avoid advertising awareness (such as placing ads on a board or character, or providing a start button function on an ad screen), and advertising is directly related to the game. There are some cases that act as mediators (bingo games using advertisement screens, quiz games using advertisements, etc.), but not through media.

However, in the case of the present invention, it is meaningful to present a method of applying a video advertisement, which is called the beauty of the advertisement, to the Internet by means of a video advertisement. Focusing results in maximum advertising effectiveness.

The present invention primarily aims to maximize the advertising effect of Internet video advertising by inducing the participation of Internet users and secondly increasing the awareness of the advertisements of the participants. Therefore, the implementation of the present invention is considered in two aspects: 1) encouraging the participation of Internet users and 2) maximizing the awareness of the advertising of the participants.

First of all, there are two ways to induce Internet users to participate. 1-1) compensation and 1-2) ease of use.

Rewards are basically adopted by most internet games using advertising, and the form is 'immediate payment', 'payment through lottery' or 'accumulation (payment of rankings)'. However, in the present invention, two methods of 'immediate payment' and 'accumulation of score' are applied together. Participants who pass the game receive money immediately after passing the game, and the amount paid is accumulated in the conversion score and ranked among the participants, which serves as the data for the product payment after a certain period of time. Even if a part of the amount is withdrawn, the conversion score does not change.) This aims to induce the participant's continuous participation and to prevent the one-time participant's departure. In particular, in the instant payment, only the game passers are paid, so the amount of payment is larger than the general case of paying all the clickers of the ad, thereby increasing the satisfaction of the participants. The technical problem required in the process of granting rewards in the form of money and points is to construct a system that recognizes the frame and converts it to the amount and the score when the participant stops the screen while playing the video advertisement.

Another way to engage is the ease of gaming. In other words, everyone should be able to participate casually. To this end, the present invention basically requires only two clicks (play button click and flash cut designation click) to end a game. In addition, in order to enhance the ease of use, the present invention, when the first game passes through the payment of money, asks the participants' intention to register and requires personal information (account for payment). Therefore, the burden and rejection of membership must be eliminated first. In order to introduce the so-called 'membership after pre-registration' procedure, a system for proceeding with the membership registration process is required when the participant is identified as the first game passer.

In order to maximize advertisement awareness, banner advertisements, video advertisements, and flash cuts used in the present invention are consistent. In particular, by showing the Crash Cut that should be found in the pre-video play stage, the participants' active awareness is set as an essential stage and the participants do not know when the Flash Cut will come out during the video play.

In addition, the present invention allows continuous game participation by progressing the game in various difficulty levels. To this end, it is necessary to build a system that sequentially outputs various games having different flash cut lengths, batch counts, and frequencies for each advertisement according to a participant's selection.

One more consideration in the present invention is the mode of payment of compensation. Reward payment criteria for one-time progression of the game may be appropriate considering the probability of passing the game, but the problem is the limit of the number of participants. Most companies that play internet advertising games based on the advertiser's advertising costs calculate the unit price based on the number of clicks and limit the number of participations per person per day to calculate actual clicks. As a result, the participation of participants is inevitable. Accordingly, according to the present invention, if a participant who passes the initial stage fails to attempt the next stage by setting the game stage in multiple stages, the present invention selects whether to secure the reward amount up to the previous stage and stop the game or give up the reward amount and rechallenge. Adopt a system to ensure that However, as described above, the reward method consists of two kinds of money and points, so even if you give up the amount and try again, the score remains unchanged. This is a device that considers the profit side of the operator, the opportunity guarantee of the participant, and the fun side of the game at the same time. It is a way to fundamentally improve the blind spot of the similar Internet advertisement game that is easy to end as a one-time game and the game is less fun in a simple repetition method.

The screen configuration of an internet game embodying the present invention consists of a general internet banner advertisement, the amount of money paid when passing the game, and the posting of scores. Each banner ad has a video ad linked to it, and clicking on the banner ad opens a video ad window.

The video billboard has a basic configuration of screen and buttons (play and stop), and when the video billboard is opened by clicking a banner advertisement, a description of the difficulty such as the flash cut screen and the length of the flash cut to be found on the initial screen is automatically output for a certain time. And the video ad will automatically play.

When a flash cut is found while the video ad is playing, the participant can stop the video by pressing the stop button. If the frozen screen hits the flash cut, money and points are paid. After that, a window opens to ask whether you want to proceed to the next step. Like the first step, a flash cut and a difficulty description to be found are output, and the participant presses the play button to proceed to the next step. The game of stages of various difficulty, which is pre-input for each advertisement, is sequentially output as the process is repeated.

If the participant passes the game, they will be given the opportunity to participate in the next step after receiving the reward of the stage, but if the participant fails, the game must be terminated or the game restarted from the first step. If you exit the game, you will be able to rechallenge the next day after securing the rewards up to the previous stage, but if you try again from the very first stage, you will lose the money part of the rewards up to the previous stage. For example, suppose a participant who had won 1,000 won and scored 1500 points by the day before the base date added 500 won and 1000 points as a reward for participating in the baseline game and passing up to stage 3, but failed in the next step 4. If you end the game of advertising, you will get 1500 won and 2500 points, but if you choose to re-challenge from the first stage, the money will be 1000 won and the score will be 2500 points. Again, this is an essential system for the present invention which considers both aspects of the profit structure of the operator and ensuring the continuous participation of the participants.

The above has described the configuration of the present invention related to the progress of the game, the following describes the configuration necessary for the quantification of the reward.

Flash cuts are pre-edited in a video ad displayed during the game to form a video. This edited video has a constant length and the length is calculated in frames (30 frames per second). If the video is 30 seconds, it will be 900 frames, and if the flash cut is edited to 10 frames from the 501st frame to the 510th frame, the participant must freeze one of the 10 frames from the 501st to 510th frame. Will pass. Regarding the size of the rewards when passing the game, first, in the case of money, if a participant finds a flash cut by stopping the frame, a predetermined amount is added and if there is a failure, the amount does not change. However, in the case of the score, the score given to each frame of the video is different. In other words, even in the same flash cut, the 501th frame has a high score, and the 510th frame has a slow response rate.

The present invention is an internet advertising revenue model of a game format mediated by video advertising.

In addition to simply clicking on a banner advertisement, the game can be expected only when the advertisement screen is actively recognized.

In addition, unlike Internet advertising games where the passing probability is determined, such as slot machines, the passing probability varies depending on the participant's ability to maximize the frequency of participation by stimulating the challenge mind of the participant. It brings the effect of continuous exposure of the participants.

In particular, in view of the fact that a video advertisement called the beauty of the advertisement does not find such appealing space on the Internet, the present invention may be an effective method of applying a video advertisement on the Internet.

Finally, the present invention may function as an alternative revenue model for Internet operators who are struggling to find a profit model due to the shrinking of the Internet advertising market.

Claims (1)

Internet video advertising game that plays video ads linked to banner ads by clicking on banner ads and stops flash cuts related to edited ads within video ads by clicking them. If the clicked frame matches the frame number of the flash cut, you will be rewarded, and one game will be provided with multiple game stages of varying difficulty. In particular, rewards are given in the form of money and scores, and score rewards are retained regardless of whether or not the game is repeated.However, in the case of money rewards, the rewards are paid only when the player ends the game. When a player who fails the pass chooses to re-challenge the game, a system that considers both the operator's profit and the participant's participation opportunity guarantee by recovering the amount obtained in the previous step. In addition, in order to operate the game against the members, in order to relieve the burden of having to register first, the system of 'membership registration after participation in the pre-game game' is asked when the first game is paid for the first time.