KR20000037424A - The third dimension advertisement and character - Google Patents

The third dimension advertisement and character Download PDF

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Publication number
KR20000037424A
KR20000037424A KR1020000021552A KR20000021552A KR20000037424A KR 20000037424 A KR20000037424 A KR 20000037424A KR 1020000021552 A KR1020000021552 A KR 1020000021552A KR 20000021552 A KR20000021552 A KR 20000021552A KR 20000037424 A KR20000037424 A KR 20000037424A
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South Korea
Prior art keywords
character
case
company
user
user presses
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KR1020000021552A
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Korean (ko)
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정병준
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정병준
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Priority to KR1020000021552A priority Critical patent/KR20000037424A/en
Publication of KR20000037424A publication Critical patent/KR20000037424A/en

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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: A system of 3-D(Dimensional) AD and character is proposed to maximize the effect of ad. The effect of ad can be increased by creation of new model, a kind of application of the system. CONSTITUTION: A system of 3-D(Dimensional) AD and character is composed to the following four cases. A first case is to move to a home page of a company if a user presses initials of the company, by adding a telephone model to existing banner ad, and to automatically connect to a phone of a relevant department of the company if the buttons of telephone are pressed. A second case is related to 3-D ad and character. If the ad and character are pressed, the shapes varies. If a user presses existing banner ad several times, at the last time, the ad is transformed into an ad of relevant merchandise, and an event type ad giving the user some profit can be implemented. In case of connecting the system to a character, if a user presses a character a few times, relevant man is displayed and a prize or some profit can be given to the user. A third case is to give users accumulation point according to the number of click. A fourth case is a thematic ad system.

Description

3차원 광고 및 캐릭터{The third dimension advertisement and character}The third dimension advertisement and character

기존 배너광고에 전화기 모형을 추가 부착, 회사 이니셜을 누를 경우 해당회사의 홈페이지로 연결되고, 전화버튼을 누를 경우 해당 회사의 해당 부서로 전화가 자동 연결되는 시스템이다.The phone model is attached to the existing banner ad, and when the company initial is pressed, the company's homepage is connected. When the phone button is pressed, the phone is automatically connected to the corresponding department of the company.

종래에는 사이버상에서 특정 사이트에 있는 항공사 배너광고를 보고 목적지 항공권을 사기 위해서는 배너광고를 클릭, 해당 항공사의 홈페이지로 이동, 해당부서의 전화번호를 확인하고 전화를 걸어 예약하는 시스템으로 구성돼 있었다.Conventionally, in order to buy an airline ticket advertisement on a specific site and buy a destination ticket on the cyber, the system was configured to click on the banner advertisement, go to the homepage of the airline, check the phone number of the corresponding department, and make a phone call to make a reservation.

그러나 이 발명방식은 배너광고에 전화기를 부착, 전화버튼을 누를 경우 바로 해당 부서로 이동해 티켓팅을 할 수 있게 하는 시스템이다. 배너광고를 누르면 종전과 같이 해당 회사의 홈페이지로 이동하거나 특정광고를 넣을 경우 해당상품의 안내를 받을 수 있다.However, this invention is a system that attaches a phone to a banner ad, and when you press the phone button, you can go directly to the department and ticketing. If you click on a banner ad, you can go to the company's homepage as in the past, or if you put a specific advertisement, you can receive the guidance of the product.

이 발명시스템은 광고효과의 극대화를 꾀하기 위한 것이다. 또한 이 시스템을 응용, 새로운 광고모델을 창출함으로써 광고효과를 높일 수 있다. 예를 들어 기존 배너광고에서 발전하여 배너형태의 광고를 클릭할 경우 일정시점이 됐을 때 마지막 광고시안이 나오면서 마지막에 클릭한 회원에게 행운이 돌아가는 시스템을 한 모델로 창출할 수 있다. 또 이를 캐릭터에 연계시켜 몇번 클릭하면 해당 인물이 나오면서 클릭한 사람에게 경품이나 기타 이익을 가져다주는 모델을 개발할 수 있다.This invention system is intended to maximize the advertising effect. In addition, by applying this system and creating a new advertising model, the advertising effect can be enhanced. For example, if a user clicks on a banner-type ad, which has evolved from an existing banner ad, a model can be created in which a final advertisement plan appears at a certain point and good luck goes to the last clicked member. You can also link it to a character and click on it a few times to develop a model that brings out the prize or other benefit to the person who clicked.

internet(유저) ⇔⇒ ☎ 일반전화internet ⇔ ⇒ General phone

PC(특수장비장착) ↖PC (special equipment) ↖

↓ ↘↓ ↘

항공권 및 숙박권 예약 MobileFlight Tickets & Reservation

사이버 상에서 Site 여행을 하다가 소비자 욕구를 자극, 즉시 상품선택의 기회를 부여함으로써 생산자에게는 광고효과를 극대화시키고, 소비자에겐 편의성을 제공할 수 있다.By stimulating consumer's desires and giving them the opportunity to select products immediately while traveling on the cyber site, they can maximize the advertising effect to producers and provide convenience to consumers.

이 발명시스템의 응용분야는 연예인이나 스포츠 스타 등 캐릭터와 함께 전화버튼을 삽입해 팬과 스타를 연결해주는 핫라인 역할을 할 수 있다.The application field of this invention system can act as a hotline connecting fans and stars by inserting a phone button with characters such as entertainers or sports stars.

캐릭터를 누를 경우 스타에 대한 이력과 최근 동향 등이 나오고, 전화버튼을 누를 경우 당사자와 연결돼 팬들은 스타와의 직접 통화가 가능하다.If you press a character, you can see the history and recent trends of the star, and if you press the phone button, you will be connected to the party and fans can talk directly to the star.

이 시스템은 3차원 광고·캐릭터로 발전시킬 수 있다. 기존 배너광고 형태를 여러번 클릭할 경우 마지막에 해당 상품 광고로 바뀌며, 이를 클릭한 사람에게 일정정도의 이익을 주는 이벤트성 광고를 유치한다면 광고주 입장에서는 광고효과의 극대화를, 소비자 입장에서는 노력에 따른 일정한 대가를 얻을 수 있다.This system can be developed into a 3D advertising character. If the user clicks on the existing banner advertisement several times, it is changed to the product advertisement at the end.If attracting event-based advertisements that provide a certain amount of profit to the user who clicks on it, the advertiser maximizes the advertisement effect and the consumer perspective You can get a price.

이 방법은 특정그룹의 이미지 광고와 제품광고(특히 신제품)를 동시에 연계시킬 수 있는 대안이 될 수 있다. 예를 들어 LG전자 냉장고를 선전할 경우 첫 번째 배너광고는 LG그룹 이미지 광고로 하고, 클릭이 늘어남에 따라 제품광고로 바뀌며, 마지막으로 냉장고가 나왔을 때 광고가 끝나는 것으로 일종의 테마광고라고도 할 수 있다. 이 회사는 테마광고의 완성에 따른 부상으로 해당 상품(냉장고)을 부상으로 줄 수도 있으며, 광고대행사에서 클릭수만큼 회원에게 반대급부를 줄 수도 있다.This can be an alternative to linking image ads and product ads (especially new products) in a particular group at the same time. For example, when promoting LG Electronics refrigerators, the first banner ad is an LG Group image ad, and as more clicks are made, the product is changed into a product ad. The company may injure the merchandise (fridge) by injury due to the completion of the theme advertisement, and may pay back members by as many clicks as the advertising agency.

이 시스템을 캐릭터에 연계시키면 또다른 재미있는 결과를 가져온다. 예를 들어 스타의 어릴때부터 현재까지의 사진을 기반으로 캐릭터를 만들어 마지막에 클릭하면 현재의 모습이 나오며, 테마형 캐릭터가 완성된다.Linking this system to a character has another interesting result. For example, if you make a character based on the picture from the childhood of the star to the present, the last click shows the current state, and the theme type character is completed.

이 때 마지막으로 클릭한 사람을 스타와 자동으로 전화 연결을 시켜주는 이벤트도 기획할 수 있다. 또한 클릭수에 따라 적립포인트를 주는 시스템 구성도 가능하다.You can even plan an event that automatically connects the last clicked person to the star. It is also possible to configure the system to give points based on the number of clicks.

Claims (4)

전화자동연결형 광고 및 캐릭터Phone-direct ads and characters 클릭하면 모양이 변하는 3차원 광고 및 캐릭터3D ads and characters change shape when clicked 테마형 광고 시스템Themed advertising system 클릭수에 연동된 포인트 적립시스템Point earning system linked to clicks
KR1020000021552A 2000-04-24 2000-04-24 The third dimension advertisement and character KR20000037424A (en)

Priority Applications (1)

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KR1020000021552A KR20000037424A (en) 2000-04-24 2000-04-24 The third dimension advertisement and character

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KR1020000021552A KR20000037424A (en) 2000-04-24 2000-04-24 The third dimension advertisement and character

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KR20000037424A true KR20000037424A (en) 2000-07-05

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