KR20000030458A - improved custom management method - Google Patents

Abstract

PURPOSE: An improved customer managing method is provided to offer sale condition information to each product by identifying as to whether a consumer has a certain product through a composite serial number to a plurality of manufacturers and products. CONSTITUTION: An intrinsic number by a product designated by a customer managing service provider is provided to a manufacturer(s202). The manufacturer attaches the intrinsic number to produced products to forward(s204). A consumer which buys a product registers self-information and an intrinsic number of the bought product(s206). A repetition or an abnormality is checked using the registered intrinsic number(s208). A suitable measure is performed when the repetition or the abnormality is occurred(s210). Consumer information and buying information are stored when the repetition or the abnormality is not occurred(s212). An accumulated point is computed and stored with reference to buying information(s214).

Description

Improved customer management method

The present invention relates to a customer management method, in particular, assigning a unique number to a product produced by service affiliates, registered with a unique number from the consumer who purchased the product customer relationship for establishing the promotion and management strategy of the product manufacturer It provides a foundation for building customer relationship management (CRM) and provides a method for customer management that can generate profit through continuous customer management.

Currently, a customer management method of calculating a cumulative point for a consumer who purchased a product of a company and providing a prize such as a gift certificate is common.

For example, mobile carriers offer bonus points based on their service charges, and when the accumulated points reach a certain level, they offer benefits such as free terminal replacement, exemption or reduction of service fees.

According to this customer management method, the consumer acquires bonus points by purchasing the manufacturer's product, and when the accumulated points reach a certain level, the customer can obtain an opportunity to purchase additional goods and services at a low price through the prizes provided. There is an advantage that it is beneficial to households, and there is an advantage that can attract a fixed consumer as a manufacturer.

However, since the conventional customer management method is applied when purchasing a product or service, there is a problem in that the opportunity for the consumer to acquire his / her cumulative points later is blocked.

In addition, since cumulative points are provided for each manufacturer, there is a problem in that various purchasing opportunities for consumers are limited.

In addition, cumulative points are not provided for each manufacturer or product and are not managed collectively, and thus are not practically helpful for consumption activities.

On the other hand, the manufacturer has a problem in that the cumulative points are used only for the purpose of simple customer management and because the comprehensive customer information is not fed back, the manufacturer cannot flexibly respond to characteristics and changes in the market.

In addition, since the application of cumulative points to a product distributed in an unfair manner cannot be prevented at the source, a disadvantage may arise that a well-intentioned consumer takes unexpected damages.

The present invention has been devised to solve the above problems, and an object thereof is to provide an improved customer management method that can benefit both consumers and manufacturers by collectively and collectively managing sales information for each product.

1 is a diagram for explaining a customer management method according to the present invention.

2 is a flow chart showing a customer management method according to the present invention.

3 is a flowchart illustrating an example of processing sales status information provided to a manufacturer using consumer information and purchase information stored in a database.

4 is a flow chart showing how a consumer utilizes the database shown in FIG.

Figure 5 shows an example of a product unique number for implementing a service method according to the present invention.

6 is a flowchart illustrating a process of performing an after-sales service using consumer information and purchase information stored in a database.

7 is a flowchart illustrating a process of extending / updating an after-service period at the request of a consumer.

The customer management method according to the present invention comprises the steps of: (a) receiving personal information (consumer information) and information related to a purchased product (purchasing information) from a consumer and registering in a database of a customer management service provider; (b) calculating and accumulating bonus points for the registered consumer by referring to the consumer information and purchase information registered in the database; And (c) providing the goods and services in proportion to the accumulated points in response to a request of the registered consumer.

According to the customer management method according to the present invention, the consumer acquires bonus points by registering information (purchase information) about products obtained through his consumption activities in a database operated by a person who manages customers on behalf of the manufacturer, You can use this to get additional services.

Meanwhile, according to the customer management method according to the present invention, a manufacturer can obtain comprehensive customer information using registered purchase information, thereby flexibly responding to market characteristics and changes.

Hereinafter, the configuration and operation of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram for explaining a customer management method according to the present invention.

The customer care method of the present invention directly relates to the manufacturer 102, the consumer 106, and the database 108 and indirectly to the distributor 104.

Manufacturer 102 is shipped with a unique number for the produced product. The shipped product is provided to the consumer 106 through the distributor 104. The consumer 106 registers the personal information (consumer information) and the unique number (purchase information) of the purchased product in the database 108. The customer care service provider calculates cumulative points for the purchased product for the consumer 106 registered in the database 108, provides goods and services to the calculated cumulative points, and simultaneously sells the product to the manufacturer 102. Provide relevant information (sales information).

On the other hand, the manufacturer 102 registers information (product information), such as specifications and promotional materials about the product in the database 108 in production. Registered product information is provided to the consumer.

According to the customer care method according to the invention the consumer

1) Integrate management of points through purchase of multiple products regardless of the manufacturer to carry out consumption activities that are conducive to households,

2) The best consumption can be realized through the ranking of purchased products.

Meanwhile, the manufacturer

1) It is possible to grasp consumer's consumption tendency by age, gender, and residential area.

2) Target marketing is possible through this,

3) Continuous customer support can be provided by internet or mail.

2 is a flow chart showing a customer management method according to the present invention. First, a unique number for each product defined by a customer care service provider for providing a customer care method according to the present invention is given to the manufacturer 102. (s202).

Here, the unique number of the product may be arbitrarily designated for each manufacturer to maintain the uniqueness of the product. However, for consistent and systematic management of purchase information, it is desirable to designate a unique number of a product according to a model defined by a customer care service provider.

Manufacturer 102 is shipped with a unique number attached to the produced product. (S204)

The consumer who purchased the product registers the consumer information and the unique number of the purchased product in the database 108 (s206).

One of the notable features of the customer care method according to the present invention is that the consumer registers information about the product he purchased in the database. This gives consumers the possibility of subjective control over their consumption activities.

On the other hand, consumer information and product identification number may be registered instead by the distributor 104 of FIG.

The unique number of the product is read through a bar code or the like installed in the store of the distributor 104 and is entered into the database 104 together with the consumer information.

In this way, the consumer registered in the database 104 can operate the service proposed by the customer management method of the present invention only by purchasing the product in the store of the distributor 104.

Check for duplicate or abnormality by registered unique number (s208)

If the registered unique number is duplicated or abnormal with the previously registered unique number, double registration prevention, a stolen product, a used product, etc. may be guided or appropriate measures may be taken (s210).

Additional services are available using the product's unique number. For example, if the unique number to be registered is already registered, this may be a dual registered product, a stolen product, a used product, and the like, so that an appropriate guide to this may be solved for the undesirable state.

On the other hand, the unique number allows the illegal distribution of products to be retrieved, thereby preventing illegal distribution.

If the registered unique number is not duplicated or abnormal, the consumer information and purchase information are stored. (S212)

The cumulative point is calculated and stored with reference to the purchase information (s214).

Here, the bonus points for the product purchased by the consumer are calculated by a predetermined rate or other method. In addition, cumulative points may be managed for each manufacturer. However, from the point of view of the consumer, it is desirable that the bonus points are integrated and managed regardless of the manufacturer so as to substantially guarantee the profit of the consumption activity.

Consumer specific purchase information and cumulative points are stored in the database 108 along with consumer information.

Through the above process, the consumer can be provided with goods and services that are proportional to the cumulative point score of the product purchased by the consumer.

In addition, according to the customer management method according to the present invention, it is possible to receive a product specification, a related software utility, a promotional material, etc. from a manufacturer and provide it to consumers who use the database.

3 is a flowchart illustrating an example of processing sales status information provided to a manufacturer using consumer information and purchase information stored in a database.

First, identify the consumer characteristics of each product (s302).

Figure out the awareness and popularity of the product. (S304)

Provide product manufacturers with consumer characteristics and product awareness / popularity (s306).

Sales status information for the manufacturer is registered in the database. Manufacturers can access the database to obtain sales status information for their products, which can be used for product development strategies and marketing strategies. Sales status information for a manufacturer may be immediately sent to the manufacturer in the form of e-mail, mail.

In addition, according to the customer management method of the present invention, when a consumer inputs purchase information, a survey about a product is performed, and the service is provided to the manufacturer by collecting the survey.

4 is a flow chart showing how a consumer utilizes the database shown in FIG.

First, consumer registration is performed (s402).

Register the unique number of the purchased product (s404).

The cumulative point of the user is calculated according to the registered purchase information (s406), and is serviced to the consumer by electronic money or gift certificate (s406).

Meanwhile, the consumer acquires new product information and related information for each manufacturer (s408).

Figure 5 shows an example of a product unique number for implementing a service method according to the present invention. As shown in FIG. 5, the product identification number may include a manufacturer code 502, a product classification code 504, a product name code 506, and a serial number 508 for each product.

Each code is determined according to the service affiliate manufacturer and the number of products in order to accommodate the maximum product that can be accommodated, and distributed in the form of a bar code so that it can be used for product management.

This unique number is sealed so that the end number can be attached to the product for use and registration, so that the product number can be sealed in a sticker form to prevent other people from entering it in advance and illegally obtaining their accumulated points. In addition, it is useful in case of loss of the product to prevent negative illegal transactions.

According to the customer management method according to the present invention shown in Figure 2 it is possible to database the date of product purchase of the customer can accurately determine the expected after-service period.

In addition, when the customer notifies the customer care service provider of the failure, the customer care service provider may perform the after-service notification work by notifying the manufacturer.

Furthermore, after-sales service can be provided directly to customers by receiving the resources necessary for after-sales service from the manufacturer. This process is shown in FIG.

6 is a flowchart illustrating a process of performing an after service using consumer information and purchase information stored in a database.

The consumer logs in to a site operated by the customer care service provider (s602).

Apply for after-sales service (s604) When applying for after-sales service, check whether there is a valid after-sales service, that is, whether the after-sales service period remains, and accept the customer's after-sales service application (s606).

The customer care service provider provides the manufacturer with the received after-sales service application (s608).

The manufacturer contacts the consumer and performs after-sales service by business trip or customer visit. (S610)

After-sales service may be substituted by a customer care service provider. In this case, the customer care service provider receives the resources for the after-sales service from the manufacturer (s612).

The customer care service provider contacts the consumer and performs after-sales service by business trip or customer visit. (S614)

Ask the manufacturer to pay for the after-sales service (s616). If the after-sales service fee is charged, the consumer may cover the required expenses.

After-sales service is normally guaranteed for a period of time from the date of purchase of the product. However, the customer may need to extend / renew the after-sales service period even if additional price is charged. 7 is a flowchart showing a process of processing such a case.

7 is a flowchart illustrating a process of extending / updating an after-service period at the request of a consumer.

The consumer logs in to a site operated by the customer care service provider (s702).

We apply for extension / update of after-sales service. (S704)

The customer care service provider requests the payment of the service fee according to the extension / renewal period (s706), and if the consumer agrees, the extension / update is registered in the database (s708). The renewed after-service period determines whether the after-service request is valid.

As described above, the service method according to the present invention has an effect of enabling the provision of sales status information for each product by checking which product the consumer owns through integrated serial numbers of various manufacturers and products. .

In addition, the service method according to the present invention can help the consumer to quickly check the purchase information registered by the user can use the best product through the purchase of the best new product or the defect information of the product.

In addition, other services similar to the service method of the present invention can be performed by each company, by giving a bonus point for all registered products regardless of the company can perform a prize event that can actually help consumption activities, etc. .

In addition, manufacturers can gain customer trust through product life cycle support, and can be an institutional mechanism to eradicate the distribution of stolen goods.

Claims (9)

(a) receiving personal information (consumer information) and information related to a purchased product (purchasing information) from a consumer and registering in a database of a customer management service provider; (b) calculating and accumulating bonus points for the registered consumer by referring to the consumer information and purchase information registered in the database; And (c) providing the goods and services in proportion to the accumulated points in response to the request of the registered consumer. The method of claim 1, wherein the step (a) comprises receiving purchase information including a product identification number according to a model defined by the customer care service provider. The method of claim 2, wherein the step (a) informs the consumer of the fact that the product identification number identical to the input product identification number is already registered. The method of claim 1, The step (b) is a customer management method characterized in that the integrated calculation and accumulation of bonus points for all products of manufacturers associated with the customer care service provider. The method of claim 1, Wherein (c) is the customer management method, characterized in that the proxy for the person operating the database. The method of claim 1, (d) processing the information related to the sales status from the consumer information and the purchase information registered in the database and registering in the database; The sales status information of the registered product can be accessed by the manufacturer associated with the customer care service provider. The method of claim 1, (d) receiving a valid after-service request from the consumer; And (e) further comprising the step of notifying the manufacturer of the product of the received after-sales service request. The method of claim 7, wherein step (e) (e1) providing after-sales service to the consumer by receiving resources related to after-sales service from the manufacturer of the product; And (e2) a customer management method comprising the step of requesting the manufacturer to pay for the performed after-sales service. The method of claim 8, (f) requesting a corresponding payment from the consumer in response to the consumer's request for extension / renewal of the after-sales service period; (g) further comprising the step of updating the after-service period information in accordance with the payment.