KR102447691B1 - 전환에 대한 다양한 사용자 상호작용의 공헌의 결정 - Google Patents

전환에 대한 다양한 사용자 상호작용의 공헌의 결정 Download PDF

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KR102447691B1
KR102447691B1 KR1020177004082A KR20177004082A KR102447691B1 KR 102447691 B1 KR102447691 B1 KR 102447691B1 KR 1020177004082 A KR1020177004082 A KR 1020177004082A KR 20177004082 A KR20177004082 A KR 20177004082A KR 102447691 B1 KR102447691 B1 KR 102447691B1
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user
interactions
identifier
conversion
online system
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Korean (ko)
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KR20170035949A (ko
Inventor
세르지오 실베리아 클레멘테 필류
제이슨 조지 맥휴
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메타 플랫폼스, 인크.
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G06N7/005—
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N7/00—Computing arrangements based on specific mathematical models
    • G06N7/01—Probabilistic graphical models, e.g. probabilistic networks
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/067—Enterprise or organisation modelling
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Mathematical Analysis (AREA)
  • Mathematical Optimization (AREA)
  • Software Systems (AREA)
  • Mathematical Physics (AREA)
  • Probability & Statistics with Applications (AREA)
  • Algebra (AREA)
  • Artificial Intelligence (AREA)
  • Computational Mathematics (AREA)
  • Data Mining & Analysis (AREA)
  • Evolutionary Computation (AREA)
  • General Engineering & Computer Science (AREA)
  • Computing Systems (AREA)
  • Pure & Applied Mathematics (AREA)
  • Operations Research (AREA)
  • Educational Administration (AREA)
  • Tourism & Hospitality (AREA)
  • Quality & Reliability (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Investigating Or Analysing Biological Materials (AREA)
  • Endoscopes (AREA)
KR1020177004082A 2014-07-25 2015-06-15 전환에 대한 다양한 사용자 상호작용의 공헌의 결정 Expired - Fee Related KR102447691B1 (ko)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US14/340,588 2014-07-25
US14/340,588 US20160027040A1 (en) 2014-07-25 2014-07-25 Determining contributions of various user interactions to a conversion
PCT/US2015/035815 WO2016014170A1 (en) 2014-07-25 2015-06-15 Determining contributions of various user interactions to a conversion

Publications (2)

Publication Number Publication Date
KR20170035949A KR20170035949A (ko) 2017-03-31
KR102447691B1 true KR102447691B1 (ko) 2022-09-28

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020177004082A Expired - Fee Related KR102447691B1 (ko) 2014-07-25 2015-06-15 전환에 대한 다양한 사용자 상호작용의 공헌의 결정

Country Status (6)

Country Link
US (1) US20160027040A1 (enExample)
JP (1) JP6683681B2 (enExample)
KR (1) KR102447691B1 (enExample)
AU (1) AU2015294540A1 (enExample)
CA (1) CA2955589A1 (enExample)
WO (1) WO2016014170A1 (enExample)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10169778B1 (en) 2015-03-26 2019-01-01 Amazon Technologies, Inc. Cross-channel online advertising attribution
US10977685B1 (en) * 2015-04-30 2021-04-13 Amazon Technologies, Inc. Identity resolution service
US20170228768A1 (en) * 2016-02-09 2017-08-10 Google Inc. Attributing conversions relating to content items
AU2018355893B2 (en) * 2017-10-24 2024-01-04 A.C.N. 629 573 093 Pty. Ltd. A system for improved digital advertising display device proof-of-play data logging
CN115018558B (zh) * 2022-07-01 2025-04-04 北京腾云天下科技有限公司 用于归因的方法及装置

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050071218A1 (en) * 2003-06-30 2005-03-31 Long-Ji Lin Methods to attribute conversions for online advertisement campaigns
US20130124309A1 (en) * 2011-11-15 2013-05-16 Tapad, Inc. Managing associations between device identifiers
US20140136332A1 (en) * 2012-11-14 2014-05-15 Facebook, Inc. Providing social context for products in advertisements

Family Cites Families (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU1797401A (en) * 1999-11-22 2001-06-04 Avenue, A, Inc. Targeting electronic advertising placement in accordance with an analysis of user inclination and affinity
JP2007018446A (ja) * 2005-07-11 2007-01-25 Fujitsu Ltd 情報提供システムおよび情報提供方法
JP5583696B2 (ja) * 2009-01-30 2014-09-03 グーグル・インコーポレーテッド コンバージョン信頼度評価
JP5355198B2 (ja) * 2009-04-20 2013-11-27 株式会社博報堂 実店舗アフィリエイトシステムのコンピューティングの方法
JP5501021B2 (ja) * 2010-01-28 2014-05-21 Ｋａｕｌｉ株式会社 広告効果測定データ作成システム
CA2794040A1 (en) * 2010-03-23 2011-09-29 Google Inc. Conversion path performance measures and reports
US8788339B2 (en) * 2011-05-27 2014-07-22 Google Inc. Multiple attribution models with return on ad spend
US20130124327A1 (en) * 2011-11-11 2013-05-16 Jumptap, Inc. Identifying a same user of multiple communication devices based on web page visits
US20140074602A1 (en) * 2012-09-11 2014-03-13 Millmobile Bv Consumer targeting platform system
US9514478B2 (en) * 2013-01-23 2016-12-06 Facebook, Inc. Conversion tracking for installation of applications on mobile devices

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050071218A1 (en) * 2003-06-30 2005-03-31 Long-Ji Lin Methods to attribute conversions for online advertisement campaigns
US20130124309A1 (en) * 2011-11-15 2013-05-16 Tapad, Inc. Managing associations between device identifiers
US20140136332A1 (en) * 2012-11-14 2014-05-15 Facebook, Inc. Providing social context for products in advertisements

Also Published As

Publication number Publication date
WO2016014170A1 (en) 2016-01-28
KR20170035949A (ko) 2017-03-31
US20160027040A1 (en) 2016-01-28
CA2955589A1 (en) 2016-01-28
JP6683681B2 (ja) 2020-04-22
JP2017529587A (ja) 2017-10-05
AU2015294540A1 (en) 2017-02-23

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