KR102377273B1 - System and method for providing dynamic reward added to legacy advertising platform - Google Patents

Abstract

The present invention relates to a system and method for providing motion compensation added to a legacy advertising platform, and more particularly, to provide advertising content to increase advertising efficiency through advertising content provided through a fixed area of an advertising platform without changing the existing advertising platform. The present invention, which provides a reward by using it, relates to a system and method for providing motion compensation added to a legacy advertisement platform. The present invention maintains the advertisement area provided through the advertisement platform without changing the advertisement platform, and when selecting advertisement content displayed in the advertisement area and accessing a web page, a reward is paid to the user through a script included in the web page Advertisement content is provided so that the user can visually check it, and the user can visually present the rewards and rewards that can be obtained by accessing the web page by selecting the advertisement content, as well as a general application installed and used by the user on the user's terminal. By providing a reward that can be used in , it is possible to increase advertisement efficiency by inducing users to increase the access rate to the web page that is the advertisement target of the advertisement content and the conversion rate according to the access to the web page.

Description

System and method for providing dynamic reward added to legacy advertising platform

The present invention relates to a system and method for providing motion compensation added to a legacy advertising platform, and more particularly, to provide advertising content to increase advertising efficiency through advertising content provided through a fixed area of an advertising platform without changing the existing advertising platform. It relates to a system and method for providing motion compensation added to a legacy advertisement platform that provides rewards by using it.

Currently, advertisement providing methods are provided through various advertisement platforms. In particular, in the case of advertisements added to mobile and PC-based contents, the advertisements are selected according to the corresponding contents through the advertisement platform, or the advertisements selected by targeting the user are set in advance. It is common to display a webpage related to the advertisement when displayed in the area and click on the advertisement.

In the case of these existing advertising platforms, they are already widely used, and when changing these advertising platforms to provide new functions, it is necessary to change the existing advertising ecosystem, which causes a lot of resistance or burden. If a new advertising platform is not applied from the time of planning, it is not easy to apply, and it is not easy to return to the existing platform if necessary.

Furthermore, although the advertisement provision method of displaying advertisements on a part of the provision screen while providing meaningful contents or services to users has been generalized, the part where users' resistance to using contents or services is greatest is also the advertisement included in contents or services. Increasing the number of advertisements is becoming increasingly difficult.

Accordingly, in order for a service provider to increase revenue without adding an advertisement area, there is a need for a new method of providing a premium service that can induce more user interest on an existing advertisement platform.

Korean Patent Publication No. 10-2016-0027371

The present invention enables a function of providing a reward to be easily added to a method of providing advertisements through an existing advertisement platform to provide a high-quality advertisement service without adding an advertisement surface and without significantly changing the existing platform system. By supporting it, it aims to satisfy both advertisers and users.

In the method for providing a dynamic reward added to a legacy advertising platform according to an embodiment of the present invention, a dynamic reward service server determines a reward corresponding to advertising content to be provided to a user, and displays a reward for the determined reward, and the reward. an advertisement request step of transmitting advertisement insertion information including an application providing an application and reward information for the reward and advertisement link information to an advertisement service server providing an advertisement platform, and when the advertisement service server receives the advertisement insertion information An advertisement image generating step of generating the reward display contents as an image, the advertisement service server inserting the image into advertisement contents to be provided to a user terminal through the advertisement platform, and combining the advertisement link information with the advertisement contents. An advertisement providing step of transmitting advertisement contents to the user terminal, and the dynamic reward service server selecting the advertisement contents and accessing the user terminal with an access address according to the advertisement link information, the reward information corresponding to the advertisement link information and transmits web page information corresponding to the access address to the user terminal, including a script for payment of a reward according to It may include a reward payment step of operating the application corresponding to , and providing a reward set in the script to user information confirmed through the application.

As an example related to the present invention, in the reward payment step, when the control unit of the user terminal receives the web page information, the script included in the web page information is executed, and the app preset in the script according to the execution of the script The method may further include an advertisement processing step of operating the application according to the identification information, confirming user information through the application, and providing a reward set in the script in response to the user information.

As an example related to the present invention, the advertisement processing step includes the step of, by the control unit, checking whether the application is installed according to the app identification information preset in the script for the user terminal according to the execution of the script, and the control unit operating the application when the application is installed in the user terminal, and when the application is not installed in the user terminal, accessing an address for installing the application according to the script according to the script can

As an example related to the present invention, in the advertisement processing step, the control unit earns a reward corresponding to an advertisement identifier set in the user terminal or the user information to track the user's advertisement-related conversion through execution of the script The method may further include an app identification step of confirming whether an application is installed according to the app identification information preset in the script for the user terminal by checking the cookie generated in the process and stored in the user terminal.

As an example related to the present invention, in the advertisement processing step, the control unit identifies one or more applications installed in the user terminal through the app identification step, and lists the one or more applications identified through execution of the script Transmitting information to the dynamic reward service server, the dynamic reward service server further comprising the step of generating the advertisement insertion information so that the reward is paid only through any one of one or more applications included in the list information can be characterized.

As an example related to the present invention, in the advertisement processing step, the control unit processes through execution of the script so that the reward set in the script is paid to the user information confirmed in the operation process of the application, or the user information and Sending the reward accumulation request information including the reward according to the script to the app server preset in the application so that the app server transmits the reward accumulation request information to the dynamic reward service server, and the dynamic reward service server Upon user authentication based on the reward accumulation request information, generating the reward accumulation information corresponding to the reward accumulation request information and transmitting it to the app server so that the reward is accumulated in response to the user information stored in the app server It may be characterized in that it further comprises.

As an example related to the present invention, in the method of providing a dynamic reward added to the legacy advertisement platform, whether the control unit accesses a web page according to the web page information through execution of the script, and a residence time after accessing the web page , determining a reward to be paid to the user in consideration of at least one of whether the web page is scrolled, an event type generated by the user on the web page, and whether a product is purchased through the web page can be done with

As an example related to the present invention, after the reward payment step, the dynamic reward service server cooperates with the app server to collect cookies generated by the app server corresponding to the user information, Activity information is collected and accumulated corresponding to user identification information including at least one of the user information and advertisement identifier, and a reward to be paid later to the user corresponding to the user identification information is dynamically based on the accumulated and stored activity information. and, when it is determined that the user is an abuser based on the accumulated and stored activity information, it may further include the step of preventing a reward from being paid to the user.

As an example related to the present invention, in the advertisement request step, the dynamic reward service server generates insertion request information including a plurality of different advertisement insertion information corresponding to a plurality of different applications, respectively, and sends it to the advertisement service server. The method further includes transmitting the advertisement image, wherein the advertisement service server generates a plurality of images respectively corresponding to the plurality of advertisement insertion information based on the plurality of advertisement insertion information when the advertisement service server receives the insertion request information. The step of providing the advertisement comprises: inserting, by the advertisement service server, the plurality of images into advertisement contents, and combining advertisement link information commonly set in the plurality of advertisement insertion information with the advertisement contents. Further comprising, in the advertisement processing step, the control unit of the user terminal executes a script included in the web page information received from the dynamic reward service server according to the selection of the advertisement content, and inserts the script according to the execution of the script It is checked whether each of the plurality of different applications corresponding to the request information is installed, and when only one of the plurality of different applications is installed in the user terminal, the application installed in the user terminal is operated to provide a reward, and the plurality of different applications are installed. When there are a plurality of applications installed on the user terminal among different applications, a selection window is provided for selecting a specific application to be operated for reward accumulation among a plurality of different applications, and the reward is obtained by operating the specific application selected in the selection window. It may be characterized in that it further comprises a step to be paid.

The system for providing a dynamic reward added to a legacy advertisement platform according to an embodiment of the present invention determines a reward corresponding to advertisement content to be provided to a user terminal, and includes reward display contents for the determined reward and reward information for the reward; A dynamic reward service server that transmits advertisement insertion information including advertisement link information to an advertisement service server providing an advertisement platform, and the advertisement contents to be provided to a user terminal through the advertisement platform when receiving the advertisement insertion information, the reward display contents and an advertisement service server for inserting the image into an image and transmitting the advertisement contents to the user terminal by combining the advertisement link information with the advertisement contents, wherein the dynamic reward service server selects the advertisement contents and the advertisement link information and a script for reward payment according to the reward information corresponding to the advertisement link information to the user terminal accessed with an access address according to In the terminal, according to the execution of the script included in the web page information, the application corresponding to the script is operated in the user terminal, and the reward set in the script is paid to user information confirmed through the application can be characterized.

The present invention maintains the advertisement area provided through the advertisement platform without changing the advertisement platform, and when selecting advertisement content displayed in the advertisement area and accessing a web page, a reward is paid to the user through a script included in the web page Advertisement content is provided so that the user can visually check it, and the user can visually present the rewards and rewards that can be obtained by accessing the web page by selecting the advertisement content, as well as a general application installed and used by the user on the user's terminal. By providing a reward that can be used in , it is possible to increase advertisement efficiency by inducing users to increase the access rate to the web page that is the advertisement target of the advertisement content and the conversion rate according to the access to the web page.

Furthermore, the present invention can provide a general reward related to an application that a user is generally using, which is not dependent on a medium or a dynamic reward provider, thereby increasing the interest of the user, and the advertiser induces new royalty generation such as accumulating own points It has the effect of supporting you to do it.

1 is a block diagram of a system for providing a dynamic reward added to a legacy advertisement platform according to an embodiment of the present invention;
2 is a detailed configuration diagram of a system for providing a dynamic reward added to a legacy advertisement platform according to an embodiment of the present invention;
3 is a flowchart illustrating a method for providing a dynamic reward in a system for providing a dynamic reward added to a legacy advertisement platform according to an embodiment of the present invention;
4 and 5 are diagrams illustrating an operation of a system for providing a dynamic reward added to a legacy advertisement platform according to an embodiment of the present invention.

Hereinafter, detailed embodiments of the present invention will be described with reference to the drawings.

1 is a block diagram of a system for providing a dynamic reward added to a legacy advertisement platform according to an embodiment of the present invention.

As shown, the dynamic reward providing system includes a dynamic reward service server 200 that dynamically determines a reward to be provided to a user, and an advertisement that transmits advertisement content to be transmitted to the user terminal 10 of the user through an advertisement platform. It may be configured to include the service server 100 .

In this case, the dynamic reward service server 200 and the advertisement service server 100 may communicate with the user terminal 10 through a communication network.

Also, of course, the dynamic reward service server 200 may dynamically determine a reward, or provide a fixed reward with a fixed reward to be provided to the user.

Hereinafter, the description of the present invention will be based on the dynamic reward, but it goes without saying that such a dynamic reward may be replaced with a fixed reward.

In addition, the advertisement service server 100 provides an advertisement platform for providing advertisement contents to the user terminal 10, for example, the advertisement service server 100 receives advertisement contents from the advertiser's terminal and stores the advertisement contents in the advertisement DB. An advertisement platform that stores the advertisement contents stored in the corresponding advertisement DB and provides the advertisement contents to the user terminal 10 by inserting the advertisement contents into a preset area of a web page accessed by the user terminal 10 through a web browser. Or, when accessing through an application in the user terminal 10, the advertisement content is provided in a form that the application can execute according to a preset advertisement area among the layouts of the interface provided by the application, so that the advertisement content is displayed in the application. It is possible to provide an advertisement platform to be displayed through the provided interface.

In addition, each of the dynamic reward service server 200 and the advertisement service server 100 includes a service control unit that performs an overall control function of the server, a communication unit that communicates through a communication network that is components controlled by the service control unit, and various information A storage unit for storing , an input unit for receiving a user input, etc. may be configured. In this case, the service control unit may include RAM, ROM, CPU, GPU, and a bus, and the RAM, ROM, CPU, GPU, etc. may be connected to each other through a bus.

In addition, the communication network described in the present invention may include a wired/wireless communication network, and as an example of such a wireless communication network, a wireless LAN (WLAN), a DLNA (Digital Living Network Alliance), and a Wibro (Wireless Broadband: Wibro) , WiMAX (World Interoperability for Microwave Access: Wimax), GSM (Global System for Mobile communication), CDMA (Code Division Multi Access), CDMA2000 (Code Division Multi Access 2000), EV-DO (Enhanced Voice-Data Optimized or Enhanced Voice) -Data Only), WCDMA (Wideband CDMA), HSDPA (High Speed Downlink Packet Access), HSUPA (High Speed Uplink Packet Access), IEEE 802.16, Long Term Evolution (LTE), Long Term Evolution (LTE-A) -Advanced), Wireless Mobile Broadband Service (WMBS), 5G mobile communication service, Bluetooth (Bluetooth), LoRa (Long Range), RFID (Radio Frequency Identification), Infrared Data Association (IrDA) , UWB (Ultra Wideband), ZigBee, Near Field Communication (NFC), Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi (Wi-Fi) , Wi-Fi Direct, etc. may be included. In addition, wired communication networks include wired LAN (Local Area Network), wired WAN (Wide Area Network), Power Line Communication (PLC), USB communication, Ethernet, serial communication, optical/coaxial A cable may be included.

On the other hand, the user terminal 10 is a smart phone (Smart Phone) having a communication function, a portable terminal (Portable Terminal), a mobile terminal (Mobile Terminal), Personal Digital Assistant (PDA), PMP (Portable Multimedia) Player) terminal, telematics terminal, navigation terminal, personal computer, notebook computer, slate PC, tablet PC, ultrabook, wearable device Device, for example, watch-type terminal (Smartwatch), glass-type terminal (Smart Glass), HMD (Head Mounted Display), etc.), Wibro (Wibro) terminal, IPTV (Internet Protocol Television) terminal, smart TV, for digital broadcasting It may include various terminals such as a terminal, an audio video navigation (AVN) terminal, an audio/video (A/V) system, and a flexible terminal.

In addition, the user terminal 10 may be configured to include a control unit, wherein the control unit executes an overall control function of the terminal using programs and data stored in a storage unit configured in the user terminal 10 . As a component, the control unit may include RAM, ROM, CPU, GPU, and a bus, and the RAM, ROM, CPU, GPU, etc. may be connected to each other through a bus. The CPU can access the storage unit and perform booting using the O/S (Operating System) stored in the storage unit, and execute application-related data stored in the storage unit, which is the control unit of the state in which the application is executed. It can also operate as an application unit.

In addition, the user terminal 10 is a communication unit for communicating through the communication network described in the present invention with various devices including other terminals in addition to the control unit, a display unit displaying various information, and storing various data including the application-related data. It may be configured to include various components such as a storage unit and a user input unit for receiving a user input, and the control unit may control the components constituting the user terminal 10 .

In the above configuration, when the advertisement service server 100 provides advertisement content through the advertisement platform, if an advertisement area is to be added in addition to the existing advertisement area, the advertisement platform must be changed. Due to the addition, the user's resistance increases, and this increases the user's rejection of the advertising platform, which causes a problem in that the loss due to the decrease in the utilization rate of the advertising platform according to the rejection increases more than the profit from the additional advertisement. The invention does not change the advertising platform or increase the advertising area, but select the advertising content provided in the fixed area (fixed advertising area) of the current advertising platform and notify that a reward is provided when accessing a specific web page, so that the advertisement provided in the fixed area We present a way to increase advertising efficiency and success rate by increasing the user's click-through rate or conversion rate through content.

This is a detailed configuration diagram of a system for providing a dynamic reward added to a legacy advertisement platform according to an embodiment of the present invention in FIG. 2 and a flowchart of a method for providing a dynamic reward added to a legacy advertisement platform according to an embodiment of the present invention in FIG. It will be described in detail with reference.

As shown, the dynamic reward service server 200 can dynamically determine a reward that can be used in a specific application and is a payment target to the user when accessing the access address linked to the advertisement content to be provided to the user terminal 10 ( S1).

In this case, the reward described in the present invention may refer to an accumulation means that can be used as a payment means that can be used to pay for a product in a specific service, such as points or coupons, or an exchange means that can be exchanged with the product, and is provided as a reward. It could also mean a deposit.

Here, the dynamic reward service server 200 includes user identification information corresponding to the user terminal 10, and activity information (existing activity information) such as conversion rate and click rate for advertisements collected based on the user identification information and A user receives a reward to be provided upon access to an access address according to link information set in the advertisement contents of the user terminal 10 based on at least one of compensation set by the advertiser in correspondence to the advertisement contents or compensation setting information for compensation criteria. It can be determined by dynamically changing the advertisement content to be provided to the user.

As an example, the dynamic reward service server 200 includes the user identification information at a specific time point when the content identification information for the advertisement content to be provided to the user is received, and the activity collected in response to the user identification information until the specific time point. A reward to be provided to the user in response to the advertisement content corresponding to the content identification information may be determined based on at least one of the information and the compensation setting information set by the advertiser confirmed at the specific point in time.

In addition, the dynamic reward service server 200 generates advertisement insertion information including reward display content for the determined dynamic reward, reward information for the dynamic reward, and advertisement link information, and provides an advertisement platform. An advertisement service server The corresponding advertisement insertion information may be transmitted to ( 100 ) ( S2 ).

In the above configuration, the advertisement service server 100 selects advertisement content to be provided to the user terminal 10 that is accessing the advertisement platform through the advertisement area, and includes an access address of a web page corresponding to the selected advertisement content. The dynamic reward service server 200 transmits advertisement target information including advertisement link information, contents identification information of advertisement contents, and identification information (or user identification information) of the user terminal 10 to which the selected advertisement contents are to be provided. ) can be sent to

Here, the identification information of the user terminal 10 may include a phone number of the user terminal 10, a user-related advertisement identifier set in the user terminal 10, and the like, and as an example of the advertisement identifier, ADID (Advertising ID) , IDFA (Identifier for Advertisers), and the like.

In addition, the dynamic reward service server 200 generates a dynamic reward by dynamically determining a reward to be paid corresponding to the user of the user terminal 10 as described above when the advertisement target information is received, and the payment of the reward is delayed. A specific application that is the payment destination of the dynamic reward may be selected from among a plurality of different applications set as possible payment destinations (payment path or payment path).

In this case, the dynamic reward service server 200 includes the advertisement content-related content identification information for each advertisement content and at least one application-specific application identification information preset as a reward payment destination for the advertisement content among the plurality of different applications. Matching can be stored.

Accordingly, the dynamic reward service server 200 selects the specific application based on the app identification information matching the content identification information included in the advertisement target information, or has a plurality of app identification information matching the content identification information. In this case, any one specific application may be selected according to a preset criterion.

In the above configuration, the actual payment destination of the reward may be an App server that provides the specific application and communicates with the user terminal 10 in which the specific application is installed.

In addition, the dynamic reward service server 200 provides the dynamic reward to the user through the specific application when the user terminal 10 accesses a web page corresponding to the advertisement content through the advertisement content based on the advertisement target information. Reward information for the dynamic reward including the reward display content to inform the user that is provided, app identification information of a specific application providing the dynamic reward, and the dynamic reward, and access to a web page corresponding to the advertisement content The advertisement insertion information including advertisement link information including the address may be generated and transmitted to the advertisement service server 100 in correspondence with the advertisement target information.

In this case, the reward display content may include the specific application-related information and a reward amount (or reward value) according to the dynamic reward, and the advertisement insertion information includes the reward display content, the reward information, and the advertisement link information, etc. may be included.

In addition, the dynamic reward service server 200 corresponds to the user through the execution of the specific application when accessing a web page corresponding to the advertisement contents through the advertisement link information to be combined with the advertisement contents. A script (or a reward script or a reward-related script) to be provided may be generated, and the script may be inserted into web page information of a web page corresponding to the advertisement content.

In this case, the dynamic reward service server 200 receives and stores the web page information corresponding to the advertisement link information corresponding to the advertisement content from the advertisement service server 100 or accesses it with an access address according to the advertisement link information. to receive and store the advertisement contents from the server of the advertiser corresponding to the advertisement contents, and the dynamic reward service server 200 may insert the script generated corresponding to the advertisement contents into the web page information.

In addition, the web page information may be an advertisement related web page for advertising an advertisement object corresponding to the advertisement content, and the web page information may be stored in a content DB included in the dynamic reward service server 200 . .

In addition, the advertisement service server 100 inserts the reward display as an image into the advertisement content to be provided to the user terminal 10 when the advertisement insertion information is received, and the advertisement link included in the advertisement insertion information in the advertisement content. By combining (setting) information, the advertisement content may be transmitted to the user terminal 10 through the advertisement platform (S3).

That is, the advertisement service server 100 may set a link to an access address in the advertisement content based on the advertisement link information so as to access the access address according to the advertisement link information when the advertisement content is selected.

Accordingly, the control unit configured in the user terminal 10 receives the advertisement content including the image and displays it on the display unit of the user terminal 10 through a web browser or application, which is an advertisement medium executed in the user terminal 10 . The advertisement content may be displayed.

For example, as shown in FIG. 2 , the dynamic reward service server 200 provides 50 points (ABC pay related application) to a user who selects the advertisement content and accesses a specific web page through an ABC pay related application. When it is decided to pay a dynamic reward of points that can be used via Generates reward information including the dynamic reward 50 points and the app identification information of the ABC Pay-related application, and when executed in the user terminal 10 according to the reward display contents, through the ABC Pay-related application It is possible to generate a script for paying 50 points, which is a dynamic reward, and insert it into web page information stored in advance corresponding to advertisement link information to be combined with the advertisement content.

In this case, the dynamic reward service server 200 applies the reward information to a preset reference script to generate a script in which the specific application-related app identification information according to the reward information and a dynamic reward according to the reward information are set. .

Here, the app identification information may mean information for identifying the specific application in the user terminal 10 .

Also, the dynamic reward service server 200 may generate advertisement insertion information including the reward display content, the reward information, and the advertisement link information and transmit it to the advertisement service server 100 .

In addition, the advertisement service server 100 corresponds to the advertisement target information transmitted to the dynamic reward service server 200, and when the advertisement insertion information is received from the dynamic reward service server 200, the reward included in the advertisement insertion information An image for the reward display content (or an image including the reward display content) can be generated based on the display content, and through the already fixed advertising area of the advertising platform provided through the advertising service server 100 The image may be inserted into the advertisement content to be displayed so that the user can check the image later when the advertisement content is displayed on the user terminal 10 .

In this case, the advertisement insertion information may include the same content identification information as the content identification information included in the advertisement target information, and the advertisement service server 100 transmits the advertisement content corresponding to the advertisement insertion information to the content identification information. can be identified on the basis of

In addition, the advertisement service server 100 may combine advertisement link information included in the advertisement insertion information with the advertisement content to transmit the advertisement contents to the user terminal 10 of the user through the advertisement platform. .

On the other hand, the control unit of the user terminal 10 may display the advertisement content including the image through a region set as an advertisement area among the interfaces provided by the web page or the application through the web browser or the application. .

Through this, the advertisement service server 100 compensates for accessing a specific web page through selection of advertisement contents to advertisement contents provided through a preset advertisement area of the existing advertisement platform without the need to change the advertisement platform or add an advertisement area. can be inserted to induce the user to select advertisement contents, and through this, the access probability (or conversion rate) and click rate for the access address linked to the advertisement contents of the user can be increased.

Meanwhile, the control unit of the user terminal 10 receives a user input through the user input unit of the user terminal 10, and when the advertisement content is selected, accesses a web page corresponding to advertisement link information coupled to the advertisement content. can

That is, the control unit of the user terminal 10 may access the dynamic reward service server 200 according to the access address included in the advertisement link information, and the dynamic reward service server 200 may be configured according to the advertisement link information. Web page information corresponding to the access address linked to the advertisement content may be transmitted to the user terminal 10 accessing the access address (S4).

Also, the control unit of the user terminal 10 may receive the web page information and execute a script included in the web page information while displaying a web page according to the web page information.

In this case, the control unit of the user terminal 10 may execute a script included in the web page information through a web browser, and the advertisement platform provided by the advertisement service server 100 provides advertisement content through an application. form, the script may be executed through the advertisement platform related application while receiving the web page information through the advertisement platform related application and providing the web page through an interface provided by the advertisement platform related application.

In addition, the control unit of the user terminal 10 executes a script included in the web page information upon receiving the web page information, and operates a specific application according to the app identification information preset in the script according to the execution of the script , it is possible to check user information registered in the app server communicating with the user terminal 10 through the specific application, and to provide a reward set in the script in response to the user information (S5).

As an example, the control unit of the user terminal 10 executes the script included in the web page information to check whether the specific application is installed according to the app identification information preset in the script for the user terminal 10 . can

In this case, the control unit generates a reward in response to the advertisement identifier set in the user terminal 10 or the user information for tracking the user's advertisement-related clicks or conversions through the execution of the script in the process of accumulating the user terminal By checking the cookie stored in (10), it is also possible to check whether the specific application is installed according to the app identification information preset in the script for the user terminal 10 .

Also, when the specific application is installed in the user terminal 10 , the controller may operate the specific application.

At this time, when the specific application is not installed in the user terminal 10, the control unit can access the installation address, which is an access address for installing the specific application, according to the script, and according to the user input, from the installation address to the Data related to a specific application may be downloaded and installed in the user terminal 10 .

In addition, when the specific application is installed in the user terminal 10 , the controller may operate the specific application according to the execution of the script.

Meanwhile, when the specific application is operated by the script, the control unit provides a reward according to the reward information set in the script corresponding to the user information of the user to which the specific application is accessed in the specific application according to the execution of the script can make it happen

For example, the control unit may process the reward set in the script to be paid in response to the user information identified in the operation process of the specific application through the execution of the script, and the use of the reward paid by the specific application Where possible, support may be given to use the above rewards to pay for or discount products.

In another example, the control unit generates the reward accumulation request information including the user information and the reward set in the script through the execution of the script, and then sends the reward accumulation request information to the app server preset in the specific application. By controlling the specific application to transmit, the app server may correspond to the user information according to the reward accumulation request information so that the reward according to the reward accumulation request information is accumulated.

In this case, the app server may transmit the reward accumulation request information to the dynamic reward service server 200 without accumulating rewards.

In addition, the control unit determines whether access to a web page according to the web page information through the execution of the script, a residence time after accessing the web page, whether to scroll the web page, and an event type generated by the user in the web page and a reward to be paid to the user may be determined in consideration of at least one of whether or not to purchase a product through the web page.

In addition, the control unit obtains user information from the specific application executed by the script according to the execution of the script, and generates authentication information including the user information and a reward set in the script to create the dynamic reward service server ( 200) can be transmitted.

In this case, the control unit may transmit the authentication information including the advertisement identifier of the user set in the user terminal 10 or a cookie corresponding to the specific application.

According to the above configuration, the dynamic reward service server 200 receives the authentication information, and compares the authentication information with the reward accumulation request information when receiving the reward accumulation request information from the app server to provide user information and user information. If the reward to be paid matches, it is determined that the user is authenticated according to the user information, and based on the reward accumulation request information, reward accumulation information including the reward and user information set in the script is generated and transmitted to the app server can

Through this, the app server may accumulate and store rewards according to the reward accumulation information in response to the user information of the user stored in advance based on the reward accumulation information.

Through this, when purchasing a product at a merchant affiliated with the app server, the control unit receives the reward retention information for the accumulated rewards corresponding to the user information from the app server, and the reward retention information based on the reward retention information By generating usage information for using at least a portion of the rewards held according to the purchase price of the product or discounting the purchase price, etc., and transmitting it to the app server or the affiliated store terminal of the affiliated store, the reward can be used for product purchase.

That is, the dynamic reward service server 200 selects the advertisement content and provides a reward according to the reward information corresponding to the advertisement link information to the user terminal 10 connected to the access address according to the advertisement link information. and transmits web page information corresponding to the access address to the user terminal 10, and according to the execution of the script included in the web page information in the user terminal 10, the user terminal 10 ), the specific application corresponding to the script may be operated, and a reward set in the script may be provided to user information confirmed through the specific application.

In the above configuration, the specific application that is automatically executed according to the execution of the script may perform automatic login to the app server based on the user information as the user information is preset, and if automatic login is not performed The control unit may log in to the app server by inputting user information to the specific application based on the user input through the user input unit, and then transmitting the corresponding user information to the app server through the specific application.

In this case, as an example of user information described in the present invention, the ID and password of a user registered in the app server with which the user terminal 10 communicates through the specific application may be included. In this case, the user information may include only the ID of the user.

In addition, in the above configuration, the advertisement service server 100 receives user identification information such as an advertisement identifier and a cookie from the user terminal 10 connected to the advertisement service server 100 to request an advertisement. It can be transmitted to the dynamic reward service server 200 .

Accordingly, the dynamic reward service server 200 identifies a user such as an advertisement identifier, a cookie, etc. received from the user terminal 10 whenever advertisement content is transmitted from the advertisement service server 100 to the user terminal 10 . One or more applications installed in the user terminal 10 may be identified based on the information, and one or more applications capable of paying a reward may be identified from among the identified one or more applications.

In addition, the dynamic reward service server 200 communicates with the advertisement service server 100 according to a preset criterion among a plurality of advertisement contents provided from the advertisement service server 100 to the user terminal 10 . Advertisement content associated with (matching) any one of the one or more applications that can be paid with a reward installed in the terminal 10 is selected, and a specific application corresponding to the selected advertisement content is selected and installed in the user terminal 10 The advertisement insertion information may be generated.

Alternatively, the control unit of the user terminal 10 checks one or more applications installed in the user terminal 10 through the execution of the script, and obtains the identified one or more application-specific app identification information through the execution of the script. It is possible to generate list information including the information and transmit it to the dynamic reward service server 200 .

In this case, the list information may include user identification information including an advertisement identifier, a cookie, a phone number of the user terminal 10, and the like, and the dynamic reward service server 200 stores the user identification information, and the The user of the user terminal 10 may be identified based on the user identification information included in the list information.

Accordingly, the dynamic reward service server 200 may generate advertisement insertion information so that the dynamic reward is paid only through any one of one or more applications included in the list information.

That is, the dynamic reward service server 200 may check the user through an advertisement identifier or cookie, or check the user in another way to check the application related to the reward payment installed in the user terminal 10, and after this check By transmitting advertisement content including only images related to reward accumulation through the corresponding application, it is possible to prevent the user from having to additionally install a new application other than the application installed in the user terminal 10 from occurring.

On the other hand, the dynamic reward service server 200 works with the app server through communication with the app server to collect cookies generated by the app server in response to the user information, and user activity corresponding to the user information Information may be collected, and the activity information may be accumulated and stored by matching with the user information, or may be accumulated and stored by matching with an advertisement identifier corresponding to the user information.

At this time, the dynamic reward service server 200 receives user information corresponding to a specific application received from the app server or obtained from the user terminal 10 that executed the script for the user terminal 10 corresponding to the user identification information. It can be stored by matching with the user identification information or stored by being included in the user identification information.

As an example, the dynamic reward service server 200 may receive an advertisement identifier from the user terminal 10 through a script executed in the user terminal 10, and an application operated according to the execution of the script User identification information including an advertisement identifier received from the user terminal 10 for a specific user and user information obtained for the specific user based on the advertisement identifier and user information included in the reward accumulation request information received according to the operation of may be matched with each other and stored in the user DB included in the dynamic reward service server 200 .

Through this, the dynamic reward service server 200 can match the user identification information with the user information for each application capable of paying a reward installed in the user terminal 10 and store it in the user DB, and the advertisement used for a specific user The specific user may be specified by matching the identifier and user information used by the specific user in the application.

In addition, the dynamic reward service server 200 may store one or more pieces of user information corresponding to user identification information by matching each other with user identification information as described above for a plurality of different users.

Accordingly, the dynamic reward service server 200 may accumulate and store the activity information collected in response to the user information in the user DB by matching it with the user identification information or user information. In this case, the dynamic reward service server 200 may automatically match the activity information with any one of the user identification information and the user information with the other one.

In addition, the dynamic reward service server 200 may dynamically change a reward to be paid later to the user corresponding to the user identification information based on the accumulated activity information corresponding to the user, and the accumulated and stored activity information in advance It is possible to prevent the reward from being paid to the user when it is determined that the user is an abuser by analyzing based on the set abuser determination algorithm.

For example, the dynamic reward service server 200 may not generate advertisement insertion information for the user when it is determined that the user is an abuser.

Meanwhile, in the above configuration, the dynamic reward service server 200 works with the advertisement service server 100 to obtain a reward through a plurality of different applications for advertisement content to be provided to the user terminal 10 . A plurality of different reward display contents may be included and provided to the user terminal 10 through an advertisement platform, and a user may select any one of a plurality of different applications corresponding to a plurality of images included in the advertisement contents. If you select , you can support to receive a reward through the selected application, which will be described with reference to FIG. 4 .

As shown, the dynamic reward service server 200 corresponds to the advertisement target information received from the advertisement service server 100 and inserts a plurality of different advertisement insertion information corresponding to a plurality of different applications, respectively. Request information may be generated and transmitted to the advertisement service server 100 .

For example, when receiving a reward through the first application related to ABC Pay, the content of the reward display that allows 50 points to be obtained, the first advertisement insertion information including the 50 points and reward information for the first application, and BBB Pay related Insertion request information including second advertisement insertion information including reward information for 65 points and reward information for the 65 points and the second application is the dynamic reward when receiving a reward through a second application It may be generated by the service server 200 .

At this time, the dynamic reward service server 200 provides a selection window for selecting any one of the first and second applications by checking whether the first application and the second application are installed, and through the selection window The advertisement content by generating a script based on the insertion request information for executing a specific application selected from among the first and second applications based on a user input to provide a reward corresponding to the specific application through the specific application It can be inserted into web page information corresponding to .

In addition, the advertisement service server 100 generates a plurality of images corresponding to each of the plurality of advertisement insertion information (on a one-to-one basis) based on the plurality of advertisement insertion information when receiving the insertion request information, and inserts them into the advertisement content. In addition, advertisement link information commonly set in the plurality of advertisement insertion information may be combined with the advertisement content, and the advertisement content in which the plurality of images are inserted may be transmitted to the user terminal 10 through an advertisement platform.

In this case, since the respective images of the first advertisement insertion information and the second advertisement insertion information are inserted into the same advertisement content, the first advertisement insertion information and the second advertisement insertion information have the same advertisement link information for the same advertisement content, respectively. may be included.

Accordingly, the control unit of the user terminal 10 executes a script included in the web page information received from the dynamic reward service server 200 according to the selection of the advertisement content provided through the advertisement platform, and According to execution, it is checked whether each of the plurality of applications (first and second applications) corresponding to the insertion request information is installed, and when only one of the plurality of different applications is installed in the user terminal 10, the user terminal ( 10), by operating the application installed in the reward can be paid.

In addition, when there are a plurality of applications installed in the user terminal 10 among the plurality of different applications, the control unit of the user terminal 10 executes the script to operate the specific application for reward accumulation among the plurality of different applications. A selection window (selection screen) for selecting an application may be provided, and a specific application selected based on a user input may be operated in the selection window (selection screen).

Accordingly, the control unit of the user terminal 10 may operate a specific application selected from among the plurality of applications to provide a reward corresponding to the user as described above.

On the other hand, in addition to the above-described configuration, when a separate reward payment system using an application is operated in an advertiser server of an advertiser using advertisement contents or providing advertisement contents to the advertisement service server 100, the dynamic reward service server 200 If the advertisement target information is information related to advertisement content corresponding to the advertiser, a specific script provided by the advertiser server and for checking whether a third application for communication with the advertiser server is installed is added to the advertisement target information It can be added to the correspondingly generated script, and the script to which the specific script is added can be inserted into web page information corresponding to the advertisement content.

At this time, the dynamic reward service server 200 may determine a dynamic reward corresponding to the third application and set it in the additional script, and may apply a fixed reward set by the advertiser server to the specific script corresponding to the third application. It can also be set as a reward.

Accordingly, as shown in FIG. 5 , when the control unit of the user terminal 10 receives the web page information according to the selection of the advertisement content, it executes the script included in the web page information to execute the advertisement content. Whether the third application (CC service related application), which is the advertiser's application, is installed as well as whether a plurality of applications corresponding to each image inserted in the To enable selection, it may be added to the selection window together with the first and second applications.

Through this, when the third application is selected as the specific application based on the user input through the selection window, the control unit of the user terminal 10 is configured to pay the user a reward set in the specific script through the third application. You can run the script.

In this case, when the third application of the advertiser is selected in the selection window, the control unit of the user terminal 10 may communicate with the advertiser server instead of the app server to provide a reward corresponding to the user.

As described above, the present invention maintains the advertisement area provided through the advertisement platform without changing the advertisement platform, and when accessing a web page by selecting advertisement content displayed in the advertisement area, the user through the script included in the web page Advertisement content is provided so that the user can visually confirm that a reward is paid to the user, and the user can visually present to the user the compensation and degree of compensation that can be obtained by accessing the web page by selecting the advertisement content. ), by providing a reward that can be used in general applications installed and used in, induces users to increase the conversion rate according to the access to the web page, which is the advertisement target of the advertisement content, and can increase the advertising efficiency. there is.

Furthermore, according to the present invention, users who are not dependent on media or dynamic reward providers can provide general rewards related to applications in general use, thereby increasing user interest, and advertisers inducing new royalty generation such as accumulating their own points It has the effect of supporting you to do it.

Those of ordinary skill in the art to which the present invention pertains may modify and modify the above-described contents without departing from the essential characteristics of the present invention. Accordingly, the embodiments disclosed in the present invention are not intended to limit the technical spirit of the present invention, but to explain, and the scope of the technical spirit of the present invention is not limited by these embodiments. The protection scope of the present invention should be construed by the following claims, and all technical ideas within the scope equivalent thereto should be construed as being included in the scope of the present invention.

The various devices and components described herein may be implemented by hardware circuitry (eg, CMOS-based logic circuitry), firmware, software, or a combination thereof. For example, it may be implemented using transistors, logic gates, and electronic circuits in the form of various electrical structures.

10: user terminal 100: advertisement service server
200: dynamic reward service server

Claims (10)

The dynamic reward service server dynamically determines a reward corresponding to the advertisement content to be provided to the user based on the user identification information, the collected user activity information, and the advertiser's compensation setting information, and determines the reward display for the determined reward and an advertisement request step of transmitting advertisement insertion information including reward information and advertisement link information for an application set as a payment destination of the reward and the reward to an advertisement service server providing an advertisement platform;
an advertisement image generation step of generating, by the advertisement service server, the reward display contents for the dynamic reward determined for the user as an image when the advertisement insertion information is received;
The advertisement service server inserts the image in which a dynamic reward for the user is displayed in the advertisement contents to be provided to the user terminal of the user through the advertisement platform, and combines the advertisement link information with the advertisement contents to generate the advertisement contents. providing advertisements to the user terminal; and
The dynamic reward service server selects the advertisement content and includes a script for reward payment according to the reward information corresponding to the advertisement link information to the user terminal connected to the access address according to the advertisement link information, wherein the access address transmits the web page information corresponding to the to the user terminal, and in the user terminal according to the execution of the script included in the web page information in the user terminal, the application corresponding to the script, set as the reward payment destination, is operated and a reward payment step of paying the reward set in the script to the user information confirmed through the application;
A method of providing a dynamic reward added to a legacy advertising platform comprising a.
The method according to claim 1,
The reward payment step is,
The control unit of the user terminal executes the script included in the web page information when receiving the web page information, and operates the application according to the app identification information preset in the script according to the execution of the script, through the application Ad processing step of confirming user information and providing a reward set in the script in response to the user information
Dynamic compensation providing method added to the legacy advertising platform, characterized in that it further comprises.
3. The method according to claim 2,
The advertisement processing step is
checking, by the control unit, whether the application is installed according to the app identification information preset in the script for the user terminal according to the execution of the script; and
operating the application when the application is installed in the user terminal, by the control unit, and when the application is not installed in the user terminal, accessing an address for installing the application according to the script according to the script
Dynamic compensation providing method added to the legacy advertising platform, characterized in that it further comprises.
3. The method according to claim 2,
The advertisement processing step is
The control unit checks the cookie stored in the user terminal generated in the process of accumulating a reward in response to the advertisement identifier set in the user terminal or the user information for tracking the user's advertisement-related conversion through the execution of the script. The method for providing a dynamic reward added to a legacy advertising platform, characterized in that it further comprises an app identification step of confirming whether an application is installed according to the app identification information preset in the script for the user terminal.
5. The method according to claim 4,
The advertisement processing step is
The control unit confirms one or more applications installed in the user terminal through the app identification step, and transmits list information on the one or more applications identified through the execution of the script to the dynamic reward service server, the dynamic reward The method for providing a dynamic reward added to a legacy advertising platform, further comprising the step of generating the advertisement insertion information so that the reward is paid only through one of one or more applications included in the list information in a service server.
3. The method according to claim 2,
The advertisement processing step is
The control unit processes through the execution of the script so that the reward set in the script is paid to the user information confirmed in the operation process of the application, or receives reward accumulation request information including the user information and a reward according to the script. transmitting the application server preset to the application to transmit the reward accumulation request information from the application server to the dynamic reward service server; and
The dynamic reward service server generates reward accumulation information corresponding to the reward accumulation request information upon user authentication based on the reward accumulation request information, and then transmits it to the app server to correspond to the user information stored in the app server, and the reward steps to earn
Dynamic compensation providing method added to the legacy advertising platform, characterized in that it further comprises.
7. The method of claim 6,
Whether the control unit accesses the web page according to the web page information through the execution of the script, the residence time after accessing the web page, whether the web page is scrolled, the type of event generated by the user in the web page, and the The method for providing a dynamic reward added to a legacy advertising platform, further comprising the step of determining a reward to be paid to the user in consideration of at least one of whether to purchase a product through a web page.
7. The method of claim 6,
After the above reward payment step
The dynamic reward service server cooperates with the app server to collect cookies generated by the app server in response to the user information, collects user activity information corresponding to the user information, and at least one of the user information and the advertisement identifier. Accumulated storage corresponding to user identification information including, and dynamically changing a reward to be paid later to a user corresponding to the user identification information based on the accumulated and stored activity information, and based on the accumulated and stored activity information, the user preventing the reward from being paid to the user when it is determined that the user is an abuser
Dynamic compensation providing method added to the legacy advertising platform, characterized in that it further comprises.
3. The method according to claim 2,
The advertisement request step includes:
The method further includes the step of generating, by the dynamic reward service server, insertion request information including a plurality of different advertisement insertion information corresponding to a plurality of different applications, and transmitting it to the advertisement service server,
The advertisement image creation step includes:
generating, by the advertisement service server, a plurality of images respectively corresponding to the plurality of advertisement insertion information based on the plurality of advertisement insertion information when receiving the insertion request information;
The advertisement providing step includes:
The method further comprising the step of inserting, by the advertisement service server, the plurality of images into advertisement content, and combining advertisement link information commonly set in the plurality of advertisement insertion information with the advertisement contents,
The advertisement processing step is
The control unit of the user terminal executes a script included in the web page information received from the dynamic reward service server according to the selection of the advertisement content, and according to the execution of the script, the plurality of different Check whether each application is installed, and if only one of the plurality of different applications is installed in the user terminal, the application installed in the user terminal is operated to provide a reward, and the application installed in the user terminal among the plurality of different applications In the case of the plurality, providing a selection window for selecting a specific application to be operated for reward accumulation among a plurality of different applications, and operating the specific application selected in the selection window to provide a reward further comprising the step of A method of providing a dynamic reward added to a legacy advertising platform.
Based on the user identification information, the collected user activity information, and the advertiser's compensation setting information, the reward is dynamically determined in response to the advertisement content to be provided to the user terminal of the user, and the reward display content and the reward for the determined reward a dynamic reward service server for transmitting advertisement insertion information including reward information and advertisement link information for an application and the reward set as a payment destination of the advertisement platform to an advertisement service server providing an advertisement platform; and
When the advertisement insertion information is received, the reward display contents for the dynamic reward determined for the user are generated as an image, and the dynamic reward for the user is displayed in the advertisement contents to be provided to the user terminal of the user through the advertisement platform An advertisement service server that inserts the image, combines the advertisement link information with the advertisement contents, and transmits the advertisement contents to the user terminal
including,
The dynamic reward service server includes a script for reward payment according to the reward information corresponding to the advertisement link information to the user terminal that selects the advertisement content and accesses it with an access address according to the advertisement link information, and the access address transmits the web page information corresponding to the to the user terminal, and in the user terminal according to the execution of the script included in the web page information in the user terminal, the application corresponding to the script, set as the reward payment destination, is operated and a system for providing a dynamic reward added to a legacy advertising platform, characterized in that the reward set in the script is paid to the user information confirmed through the application.

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