KR102312735B1 - Method for providing crowdfunding commercial service using influencer marketing - Google Patents

Abstract

A method of providing a crowdfunding advertisement service using influencer marketing is provided, receiving project data from at least one corporate terminal through a development platform, uploading the registered project data, and injecting project data from the influencer terminal In the case of sharing by inserting it on the channel page of the Luncer terminal, the step of registering the channel page and the influencer terminal, and at least one viewer terminal is introduced to the page where the project data is uploaded via the channel page and is used for crowdfunding In the case of participation, analyzing and tracking the path through which at least one viewer terminal is introduced, and accumulating a reward in the account of the influencer terminal.

Description

How to provide crowdfunding advertising service using influencer marketing

The present invention relates to a method of providing a crowdfunding advertisement service using influencer marketing, and provides a method for providing a crowdfunding advertisement through an influencer's channel page.

Advertisements that unilaterally deliver information have caused consumers to feel fatigued, and influencer marketing is emerging as a solution to this. Influencer refers to a small number of ordinary people who influence the general public in user-centered channels such as various social media and online communities, and can be defined as a person who has a broad influence on people. In general, influencers are located at the center of the network structure and have the characteristics of connecting multiple people and contributing to the spread of information in the network. It greatly influences their purchasing decisions. For this reason, brands and agencies that are interested in influencer marketing are on the rise, and influencer marketing is mainly composed of genuine, experience-oriented content. have a distinction

At this time, research and development of marketing services using influencers were carried out. to analyze social media, provide a list of campaign information to a product or service targeted for marketing, receive a campaign participation application from an influencer terminal, select an influencer to participate in the campaign, and conduct marketing to the selected influencer A configuration is disclosed in which advertisers can request to do so and share the results in real time.

However, the above configuration is only a method of using influencers when marketing a product or service after the product or service is released, and it is not applied at all in the most important initial stage of product launch, that is, before receiving investment for research and development. there is not In a situation where the government has recently banned ICO (Initial Coin Offering), users who have heard of many failure stories about investment from news or acquaintances say they should not do it because it is vaguely like gambling without even looking for the product or service to invest in. Promise. For this reason, start-ups and new companies are unable to find funds including R&D expenses even with good items or products, so they go out of business before they even start, or in financial institutions or companies that demand higher loan interest from people or companies without assets or guarantees. Most of them go bankrupt after visiting a loan company and suffering from financial difficulties due to lack of funds.

One embodiment of the present invention, by convergence of crowdfunding and influencer marketing of startups or SMEs, acceptance according to perceived usefulness based on the theory of reasoned action through influencers on social media It promotes behavior, and when the user funded through the influencer's channel, rewards are automatically accumulated to the influencer through cookie value analysis and tracking of the inflow path, and users can also crowdfunding on their social media. In the case of publicity, by providing compensation for purchases made through the PR channel, and by allowing the funding to complete R&D and production of products, it is possible to increase the diversity of the economic ecosystem by reducing the concentration and dependence on large companies in the Korean economy. It is possible to provide a method of providing a crowdfunding advertisement service using influencer marketing. However, the technical task to be achieved by the present embodiment is not limited to the technical task as described above, and other technical tasks may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention receives the project data from at least one enterprise terminal through the development platform, and uploading the registered project data, in the influencer terminal When project data is inserted and shared on the channel page of the influencer terminal, registering the channel page and the influencer terminal, and at least one viewer terminal flows into the page where the project data is uploaded via the channel page and accumulating rewards in the account of the influencer terminal by analyzing and tracking the path through which at least one viewer terminal has flown, when participating in crowdfunding.

According to any one of the above-described problem solving means of the present invention, by convergence of crowdfunding and influencer marketing of startups or SMEs, based on the Theory of Reasoned Action through influencers on social media, It promotes perceived usefulness acceptance behavior, and when the user funded through the influencer's channel, the reward is automatically accumulated to the influencer through cookie value analysis and tracking of the inflow path, and the user also In the case of promoting crowdfunding on the platform, by providing compensation for purchases made through the promotion channel, and by allowing the funding amount to complete product R&D and production, the Korean economy's concentration and dependence on large corporations are reduced, thereby improving the economic ecosystem. Diversity can be increased

1 is a view for explaining a system for providing a crowdfunding advertisement service using influencer marketing according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a crowdfunding advertisement service providing server included in the system of FIG. 1 .
3 is a view for explaining an embodiment in which a crowdfunding advertisement service using influencer marketing according to an embodiment of the present invention is implemented.
4 is a diagram illustrating a process in which data is transmitted/received between components included in the system for providing a crowdfunding advertisement service using influencer marketing of FIG. 1 according to an embodiment of the present invention.
5 is an operation flowchart illustrating a method of providing a crowdfunding advertisement service using influencer marketing according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art can easily implement them. However, the present invention may be embodied in many different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is "connected" with another part, this includes not only the case of being "directly connected" but also the case of being "electrically connected" with another element interposed therebetween. . Also, when a part "includes" a component, it means that other components may be further included, rather than excluding other components, unless otherwise stated, and one or more other features However, it is to be understood that the existence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded in advance.

The terms "about", "substantially", etc. to the extent used throughout the specification are used in a sense at or close to the numerical value when the manufacturing and material tolerances inherent in the stated meaning are presented, and serve to enhance the understanding of the present invention. To help, precise or absolute figures are used to prevent unfair use by unscrupulous infringers of the stated disclosure. As used throughout the specification of the present invention, the term “step for (to)” or “step for” does not mean “step for”.

In this specification, a "part" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. In addition, one unit may be implemented using two or more hardware, and two or more units may be implemented by one hardware.

In this specification, some of the operations or functions described as being performed by the terminal, apparatus, or device may be performed instead of in a server connected to the terminal, apparatus, or device. Similarly, some of the operations or functions described as being performed by the server may also be performed in a terminal, apparatus, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal means mapping or matching the terminal's unique number or personal identification information, which is the identification data of the terminal. can be interpreted as

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a view for explaining a system for providing a crowdfunding advertisement service using influencer marketing according to an embodiment of the present invention. Referring to FIG. 1 , a system 1 for providing a crowdfunding advertisement service using influencer marketing includes at least one viewer terminal 100 , a crowdfunding advertisement service providing server 300 , and at least one corporate terminal 400 . , and at least one influencer terminal 500 . However, since the crowdfunding advertisement service providing system 1 using influencer marketing of FIG. 1 is only an embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1 .

In this case, each component of FIG. 1 is generally connected through a network 200 . For example, as shown in FIG. 1 , at least one viewer terminal 100 may be connected to the crowdfunding advertisement service providing server 300 through the network 200 . In addition, the crowdfunding advertisement service providing server 300 may be connected to at least one viewer terminal 100 , at least one corporate terminal 400 , and at least one influencer terminal 500 through the network 200 . have. Also, at least one corporate terminal 400 may be connected to the crowdfunding advertisement service providing server 300 through the network 200 . In addition, the at least one influencer terminal 500 may be connected to the at least one viewer terminal 100 , the crowdfunding advertisement service providing server 300 and the at least one enterprise terminal 400 through the network 200 . have.

Here, the network refers to a connection structure in which information exchange is possible between each node, such as a plurality of terminals and servers, and an example of such a network includes RF, 3rd Generation Partnership Project (3GPP) network, Long Term (LTE). Evolution) network, 5th Generation Partnership Project (5GPP) network, WIMAX (World Interoperability for Microwave Access) network, Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network) , PAN (Personal Area Network), Bluetooth (Bluetooth) network, NFC network, satellite broadcasting network, analog broadcasting network, DMB (Digital Multimedia Broadcasting) network, and the like are included, but are not limited thereto.

In the following, the term at least one is defined as a term including the singular and the plural, and even if at least one term does not exist, each element may exist in the singular or plural, and may mean the singular or plural. it will be self-evident In addition, that each component is provided in singular or plural may be changed according to embodiments.

The at least one viewer terminal 100 is a viewer or subscriber who watches content on the channel of the influencer terminal 500 using a web page, an app page, a program or an application related to a crowdfunding advertisement service using influencer marketing. It may be a terminal of In addition, the at least one viewer terminal 100 may be a terminal accessing the crowdfunding page provided by the crowdfunding advertisement service providing server 300 by crowdfunding inserted into the channel page of the influencer. In an embodiment of the present invention, the terminal accessing the crowdfunding page may include various user terminals in addition to the viewer terminal 100 , but according to an embodiment of the present invention, it is limited to the viewer terminal 100 . Of course, since various terminals may exist in addition to the viewer terminal 100 as the terminal flowing through the channel page of the influencer, this is not excluded. In addition, the at least one viewer terminal 100 may be a terminal that applies for funding on the crowdfunding page and is notified when the funding project succeeds or fails from the crowdfunding advertisement service providing server 300, and a preset time limit It may be a terminal that receives a product or service corresponding to the amount funded within the period. Crowdfunding of the present invention may use a type of funding that purchases goods or services other than stock-type or investment-type, but does not exclude stock-type or investment-type. In addition, at least one viewer terminal 100, when there is a delay in delivery of goods or services, when the deadline is reset together with the detailed reason through the crowdfunding advertisement service providing server 300, the reset deadline is also received. It may be a terminal.

Here, the at least one viewer terminal 100 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a laptop computer equipped with a web browser, a desktop computer, and a laptop computer. In this case, the at least one viewer terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. The at least one viewer terminal 100 is, for example, a wireless communication device that guarantees portability and mobility, such as navigation, Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) ) terminal, a smart phone, a smart pad, a tablet PC, etc. may include all kinds of handheld-based wireless communication devices.

The crowdfunding advertisement service providing server 300 may be a server that provides a crowdfunding advertisement service web page, an app page, a program or an application using influencer marketing. In addition, the crowdfunding advertisement service providing server 300 stores information of at least one influencer terminal 500 , that is, information of influencers, information of contents produced by influencers, and information of viewers. It can be a server that Also, the crowdfunding advertisement service providing server 300 may be a server that creates an influencer pool using stored information and converts it into a database. And, the crowdfunding advertisement service providing server 300, when applying for crowdfunding from at least one corporate terminal 400, receives project data including the total funding amount, period, product or service description, and to the project platform It may be a server that uploads and initiates a funding application. At this time, the crowdfunding advertisement service providing server 300 may be a server that selects the influencer terminal 500 to insert crowdfunding data into the channel page of the influencer, and When there is funding from at least one viewer terminal 100 , it may be a server that accumulates rewards to the influencer terminal 500 . In this case, the reward may be a concept corresponding to the promotional cost, but does not exclude that it is provided as a product or service. And, the crowdfunding advertisement service providing server 300 may be a server that predicts the success of the crowdfunding project, that is, whether the fundraising amount is achieved, and transmits it to at least one corporate terminal 400, and when the success prediction result is low, at least It may be a server that allows one enterprise terminal 400 to revise project data and applies the feedback to the project data. In addition, the crowdfunding advertisement service providing server 300, when the delivery date is delayed, adjusts the order processing order according to the order in which the funding is requested and transmits it to at least one corporate terminal 400, and transmits the information about this at least It may be a server shared with one viewer terminal 100 .

Here, the crowdfunding advertisement service providing server 300 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a laptop computer equipped with a web browser, a desktop computer, and a laptop computer.

The at least one corporate terminal 400 may be a terminal such as a web page, an app page, a one-man company, a start-up company, a small business using a web page, an app page, a program or an application related to a crowdfunding advertisement service using influencer marketing. In this case, the at least one corporate terminal 400 may be a terminal that determines the crowdfunding type as a fund raising and compensation method and transmits it to the crowdfunding advertisement service providing server 300 . At this time, the crowdfunding type is divided into a donation type, a reward type, and an investment type, and the investment type can be divided into a stock type and a bond type in detail. In the process of attracting investment in crowdfunding, companies or individuals in need of funds must submit information such as the target collection amount, business plan, compensation and repayment method to the platform provider, and the provided data is defined as project data. Accordingly, the at least one corporate terminal 400 transmits the project data to the crowdfunding advertisement service providing server 300, and waits for the internal examination of the crowdfunding advertisement service providing server 300 for the submitted data, When the result is approved, the crowdfunding advertisement service providing server 300 registers the information of the money consumer, for example, project overview, financial information, promotional video and materials, etc. on the platform, and uses the platform for unspecified public. Through this, the publicity of the products and features of the money consumers is carried out. In addition, the at least one corporate terminal 400 may be a terminal that receives the raised funds from the crowdfunding advertisement service providing server 300 when the target solicitation amount is achieved within the investment solicitation period.

Here, the at least one corporate terminal 400 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a laptop computer equipped with a web browser, a desktop computer, and a laptop computer. In this case, the at least one enterprise terminal 400 may be implemented as a terminal capable of accessing a remote server or terminal through a network. The at least one enterprise terminal 400 is, for example, a wireless communication device that guarantees portability and mobility, such as navigation, Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) ) terminal, a smart phone, a smart pad, a tablet PC, etc. may include all kinds of handheld-based wireless communication devices.

The at least one influencer terminal 500 may be a terminal that inserts crowdfunding information into a channel page using a web page, an app page, a program or an application related to a crowdfunding advertisement service using influencer marketing. At this time, the at least one influencer terminal 500 may be a terminal that receives a reward from the crowdfunding advertisement service providing server 300 in fiat money or real money, but receiving it as a virtual currency, electronic money, or product Not excluded is the same as described above. In addition, the at least one influencer terminal 500 may be a terminal for uploading content for a product or service in which crowdfunding is in progress to a channel page, and a server providing a crowdfunding advertisement service for a situation in which advertisements and promotions are in progress. It may be a terminal that is shared from 300 , and it may be a terminal that receives a basis for calculating a reward.

Here, the at least one influencer terminal 500 may be implemented as a computer that can connect to a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a laptop computer equipped with a web browser, a desktop computer, and a laptop computer. In this case, the at least one influencer terminal 500 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one influencer terminal 500 is, for example, as a wireless communication device that ensures portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular) ), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless) Broadband Internet) terminals, smartphones, smart pads, tablet PCs, and the like may include all kinds of handheld-based wireless communication devices.

FIG. 2 is a block diagram for explaining a server for providing a crowdfunding advertisement service included in the system of FIG. 1, and FIG. 3 is an implementation of a crowdfunding advertisement service using influencer marketing according to an embodiment of the present invention. It is a drawing for explaining an embodiment.

Referring to FIG. 2 , the crowdfunding advertisement service providing server 300 includes an upload unit 310 , a registration unit 320 , an accumulation unit 330 , a compensation unit 340 , a reshare unit 350 , and a prediction unit 360 . ), a transfer unit 370 , a database conversion unit 380 , and a risk management unit 390 .

At least one viewer terminal 100, at least one corporate terminal 400, and at least one of the crowdfunding advertisement service providing server 300 or another server (not shown) operating in conjunction according to an embodiment of the present invention When transmitting a crowdfunding advertising service application, program, app page, web page, etc. using influencer marketing to the influencer terminal 500 of at least one viewer terminal 100, at least one corporate terminal 400 ), and at least one influencer terminal 500 may install or open a crowdfunding advertisement service application, program, app page, web page, etc. using influencer marketing. In addition, the service program may be driven in at least one viewer terminal 100 , at least one enterprise terminal 400 , and at least one influencer terminal 500 by using a script executed in a web browser. Here, the web browser is a program that enables the use of a web (WWW: world wide web) service, and refers to a program that receives and displays hypertext written in HTML (hyper text mark-up language), for example, Netscape , Explorer, Chrome, and the like. In addition, the application means an application on the terminal, for example, includes an app (app) executed in a mobile terminal (smartphone).

Referring to FIG. 2 , the upload unit 310 may receive project data from at least one enterprise terminal 400 registered through a development platform, and upload the registered project data. In this case, the upload unit 310 may store project data by collecting geographic factors, seasonal factors, social factors, etc. in addition to basic project information. In addition, the upload unit 310 does not stop at simply uploading information, but analyzes the project history information of the project developer and media richness such as images and videos included in the description column. You can also save it. In addition, since the size of the project developer's SNS account may have a positive correlation with the fundraising success in terms of entrepreneur's credit and interaction with sponsors, it is also possible to collect and store personal or corporate social media information. This can be used as input information to determine whether the crowdfunding project will fail or succeed in the success model prediction to be described later, and if it succeeds or fails, it may be used as evidence for analyzing the reason or cause, Based on the success factors and failure factors, you can provide consulting or feedback to companies or companies that are subsequently crowdfunding.

The registration unit 320 may register the channel page and the influencer terminal 500 when the project data is inserted and shared on the channel page of the influencer terminal 500 in the influencer terminal 500 . . In this case, by storing the influencer and the channel page together, it is to distinguish the viewer terminal 100 that has subsequently flowed into the influencer's channel page from those who have flowed through another path. Here, an objective function capable of tracking the inflow path through the clickstream data of the process in which the viewer terminal 100 actually flows into the channel page and converts the funding may be used. Clickstream data refers to the log data left by the user while moving the site after clicking, and it means the electronic activity record such as inflow time, residence time, page record, and movement path before funding. Based on such clickstream data, it is possible to analyze and evaluate the process from click to funding through sequential pattern mining techniques for categorizing the viewer's inflow path and analyzing the inflow pattern. Alternatively, a web structure analysis that analyzes a moving page in the viewer terminal 100 may be used.

Another way is to insert the tracking code. As a program for log data collection and analysis, the page tag technique, which is a SaaS (Software as a Service) type of page tag service, can be used. Accordingly, not only the funnel, but also the number of visitors per day, the average funding conversion rate, the most visited pages, the average website visit time, the revisit rate, the average depth of visit, the deviation by referrer, the regional distribution, the language used, the site Visit time, ratio of repeat visitors to new visitors, difference in site visit rate by marketing medium or advertising source, difference in bounce rate according to page view or referrer source, participation rate of site visitors, number of visits it takes for a visitor to become a customer It is possible to check various indicators such as the required time and the unity of the funnel. At this time, log data may have a setting error due to side caching and log omission of the dynamically allocated IP address and the viewer client, and page loading may be interrupted due to a JavaScript error. Code) can be added. In this case, the tracking code may be directly added to the channel page of the influencer terminal 500 , and a method of checking the inflow path and direction may be used by inserting the tracking code into the platform where the crowdfunding is uploaded. The corresponding tracking code is given a unique identification code (ID), and if the tracking code including the tracking ID is inserted, the identified data may be collected. Of course, in addition to the above-described method, various methods for identifying the inflow path may exist, and it will be apparent that the method is not limited to the above-described method.

The accumulator 330 analyzes the path through which the at least one viewer terminal 100 flows when the at least one viewer terminal 100 flows into the page to which the project data is uploaded via the channel page and participates in crowdfunding And by tracking, it is possible to accumulate rewards in the account of the influencer terminal 500 . Here, the method of analyzing or tracking a path can be performed using log data or a tracking code as described above, and if the existing publicity cost is paid in a way that provides products or services to influencers, it is an aspect of the present invention The publicity fee according to the embodiment may be paid in cash or fiat currency corresponding thereto. At this time, the PR cost may be paid in flat rate, but CPM (Cost Per Mille), CPP (Cost Per Time), CPT (Cost Per Period), CPC (Cost Per Click), CPA (Cost Per Action or Acquisition), It may be determined by an advertisement cost setting method such as Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI).

The compensation unit 340 receives the project data from the at least one enterprise terminal 400 in the upload unit 310 through the development platform, uploads the registered project data, and then at least one funding terminal (not shown) When a participation event to participate in crowdfunding is generated from , the account of at least one funding terminal and the participation event may be mapped and stored. Here, the funding terminal means a terminal that is not introduced through the channel page of the influencer, unlike the viewer terminal 100 . In an embodiment of the present invention, three inflow paths are defined. The first is when the viewer terminal 100 is introduced through the channel page of the influencer, and the second is funding through the page where project data is uploaded. In the case of direct inflow of the terminal, the third is that the funding terminal inserts a link of project data or inserts a tracking code into a web page or social media including its blog or cafe, This is a case where the shared terminal flows into the project page. The compensation unit 340 corresponds to the second embodiment, and the reshare unit 350 to be described later corresponds to the third embodiment.

When the at least one viewer terminal 100 or the at least one funding terminal analyzes and tracks the inflow path, the compensation unit 340 is configured to provide a cookie value or You can track events including , keystrokes, and web traffic. This may also be applied to the re-share unit 350 to be described later. In addition, when the product or service is released by completing the project in the at least one corporate terminal 400 , the compensation unit 340 may provide the released product or service to the at least one funding terminal. This is because crowdfunding according to an embodiment of the present invention is defined as a reward type rather than an investment type or a donation type as described above. You can also use

The reshare unit 350 is, when the accumulation unit 330 flows from the at least one viewer terminal 100 to the page where the project data is uploaded via the channel page and participates in crowdfunding, at least one viewer terminal 100 . After accumulating rewards in the account of the influencer terminal 500 by analyzing and tracking the flown path, at least one viewer terminal 100 inserts and shares project data into at least one type of medium, and at least When the to-be-shared terminal flows through one type of medium, rewards may be accumulated in the account of at least one viewer terminal 100 .

The prediction unit 360, when the accumulator 330 participates in crowdfunding by flowing from the at least one viewer terminal 100 to the page to which the project data is uploaded via the channel page, at least one viewer terminal 100 After accumulating rewards in the account of the influencer terminal 500 by analyzing and tracking the flown path, crowdfunding project data, influencer data, project creator data, multimedia data, viewer data, and project data The linguistic characteristics described in the uploaded page can be configured as a data set. Although individual factors that can affect participation in crowdfunding are diverse, this is to analyze the impact on the achievement rate of crowdfunding by classifying them into categories with similar characteristics. ), influencer characteristics (Characteristic of Influencer), participant's activity characteristics (Characteristic of Participant Activity), and company characteristics (Characteristic of Enterprise) may include data having four major categories. First of all, the characteristics of the crowdfunding project include the Progress Period, Target Amount, Visual Contents Information, and Minimum Account Money that viewers or sponsors can invest in. ), etc., the second influencer characteristic may include the tendency or content of the content produced by the influencer, and information about the group of subscribers or viewers, and the third characteristic of the participant's activity is the number of comments ( Number of Comments), online word of mouth (Number of Social Media Followers), and level of interest (Level of Interest) may include the activities of participants occurring on the platform during the project period. In addition, as the characteristics of a company, it can be composed of factors such as disclosure of financial position sheet, investment attraction experience, venture company, disclosure of intellectual property rights (Public IPRs), and business period of the company seeking investment. have.

The prediction unit 360 may perform preprocessing for machine learning on the data set, and predict the success or failure of the crowd project using a multilayer perceptron, which is a deep learning algorithm. Here, when performing pre-processing, the text information in the campaigns, updates, and comments sections of the crowdfunding project is analyzed because linguistic characteristics, i.e. language, are an important parameter when identifying one's thoughts, feelings, or intuitions about reality. It is necessary to analyze and extract linguistic features and use them, and for this, preprocessing is required. In this case, NLTK (The Natural Language Toolkit), LIWC (Linguistic Inquiry and Word Count), etc. may be used as a method of extracting the linguistic feature, but is not limited thereto. Quantity of at least one kind of characteristic is extracted from the number of words, characters, verbs, nouns, adjectives, adverbs, sentences, phrases, noun phrases, clauses, punctuation marks, commas, and complexity is the average length of the clause; The average length of a sentence is extracted from the average length of words, multiplicity is extracted from the number of words such as functional prepositions, conjunctions, articles, etc., and non-directivity can be extracted from the number of first-person singular pronouns and first-person plural pronouns have. In addition, expressive power is extracted by (number of adjectives + number of adverbs)/(number of nouns + number of verbs), diversity is extracted by vocabulary diversity, that is, (number of different words/number of words), and overlapping vocabulary The ratio of, is extracted by (number of functional words/number of sentences), informality by the number of misspelled words, the ratio of misspelled words in the sentence, sociality information, E-mail, URL, Number of times a phone number is mentioned; relativity is number of words representing location, organization, person, time, past tense, present tense, future tense , by the number of actions, guesses, discrimination, and exclusive words, readability can be extracted in a way that counts the number of syllables, words and sentences. Of course, it will be obvious that the variables necessary for extracting the linguistic characteristics are not limited to the listed ones.

To predict success, you can use models based on multi-layer perceptrons used in machine learning algorithms and deep learning, such as support vector machines and logistic regression. The multi-layer perceptron model is one of the neural network models that solve the problems and various issues of the single-layer perceptron with an error back-propagation learning algorithm. and form a fully connected structure. All layers except the input layer receive the result derived from the previous layer as input, and each node transmits the state to the next layer after performing a series of computational processes (sum and activation functions). The multi-layer perceptron uses a sigmoid function, and can be designed, for example, in three layers, each node can represent an activation state as 1 or 0, and sends a series of signals from the input layer to each layer sequentially. Forward-propagate processing can be performed. In this process, the weight and the bias are changed, which is a task of finding the weight and bias that can classify the target pattern using the given nodes.

The learning neural network uses a differential value as weight adjustment, and an error backpropagation algorithm is used to calculate this differential value. At this time, the error backpropagation algorithm propagates the calculated value back to each node of the previous layer. The previous layer calculates the error of the corresponding layer by backpropagating the differential value with the value derived from the corresponding layer. can be adjusted. The error can be calculated by squaring and adding the error between the output value and the actual value using a mean squared error (MSE) loss function, and through this, a model with the smallest calculated value can be manufactured. However, it is difficult to measure the value of a function as 0, it requires repetitive work, and as a result, the number of iterations increases exponentially. You can also specify and perform learning.

In the parameter setting of each model, the batch size is set to the default, and the support vector machine uses a kernel function to transform the linear space into a non-linear space to enable linear classification of data that cannot be linearly classified. Kernel functions include a linear kernel, a Gaussian kernel, and a polynomial kernel, and a polynomial kernel (PolyKernel) may be used as a kernel function of the support vector machine. The multi-layer perceptron may include a plurality of layers and nodes in the configuration of the hidden layer, but is not limited thereto. After creating a success prediction model using machine learning and multi-layer perceptron using these features, it is possible to predict the success or failure of a crowdfunding project that comes in as a query.

The transfer unit 370 is, when the at least one viewer terminal 100 in the accumulation unit 330 flows into the page where the project data is uploaded via the channel page and participates in crowdfunding, at least one viewer terminal 100 . After accumulating rewards in the account of the influencer terminal 500 by analyzing and tracking the flowed path, the accumulated rewards can be transferred in real time or periodically to the account registered in the account of the influencer terminal 500 have. However, since this is a matter that can be changed according to the agreement of the contracting parties or the embodiment, it is not limited to the above.

The database conversion unit 380 receives the project data from at least one enterprise terminal 400 in the upload unit 310 through the development platform, and before uploading the registered project data, at least one influencer terminal ( 500), the content included in the channel page of at least one influencer terminal 500, information of the viewer terminal 100 flowing into the channel page, and analysis of the collected information to influence the tendency of influencers and viewers can be identified and converted into a database. At this time, there are various classification criteria to classify the types of influencers, depending on their influence, mega influencers that affect hundreds of thousands to millions of people, macro influencers that affect tens to hundreds of thousands of people, micro influencers, nano influencers, etc. It is divided into influencers, etc., and varies according to age and gender. Another category that divides the type of influencer can be classified according to how the audience perceives the influencer's awareness. For example, if a person is already famous enough to be talked about by people, the degree of influence on the audience will be different from that of the general influencer. Therefore, it can be divided into celebrity influencers and general influencers according to perceived awareness. In addition to the above-described classification method, influencers can be analyzed or divided in various ways, and if such a pool is established in advance, influencers having a similarity in relation to crowdfunding can be matched.

The risk management unit 390 is, when the accumulation unit 330 flows from at least one viewer terminal 100 to a page to which project data is uploaded via the channel page and participates in crowdfunding, at least one viewer terminal 100 After accumulating rewards in the account of the influencer terminal 500 by analyzing and tracking the flown path, information and funding amount of at least one viewer terminal 100 participating in crowdfunding with at least one third trusted institution can be registered as creditors and the amount of receivables for at least one corporate terminal 400, the product delivery period included in the project data is set as the fulfillment period, and the address of the at least one viewer terminal 100 is set as the fulfillment place. The reason for hesitating in crowdfunding is that the amount invested or funded begins with the fear that the amount of money invested or funded will suffer a loss or will not be guaranteed. In this case, crowdfunding can be induced by providing a basis for compulsion.

In addition, the risk management unit 390 is, in the accumulator 330, at least one viewer terminal 100 when the project data is uploaded via the channel page to the page where the project data is uploaded and participates in crowdfunding, at least one viewer terminal ( 100) analyzes and tracks the inflow path and accumulates rewards in the account of the influencer terminal 500, when an alarm about delivery delay is received from at least one corporate terminal 400, at least one viewer The result of determining the processing sequence that minimizes the total weighted delivery delay time in consideration of the weight for the delivery delay time (Tardiness) from the funding point of the terminal 100 can be transmitted to at least one corporate terminal 400 have. Another factor that prevents investors from making funding decisions in reward-type crowdfunding is the risk that goods or services will not be properly provided on the due date. Accordingly, it is possible to minimize complaints about delivery delay by adjusting the schedule in a direction that minimizes the delivery delay and sharing it with the corporate terminal 400 , and sharing this schedule with investors including the viewer terminal 100 .

To this end, the risk management unit 390 may use an Order Scheduling Model for determining a processing order between orders when processing orders received from customers in a make-to-order method. have. In the order processing scheduling model, each order consists of various types of products, the products are produced through parallel machines, and when the processing of each order is completed, the production of all products belonging to the order is completed. Modeled at the time of completion. At this time, parallel equipment producing products is divided into two types: designated equipment model and flexible equipment model. Each facility can produce all types of products, and additional setup time is required when production is switched from one type to another. At this time, assuming the designated facility situation, it is possible to consult on the order processing sequence that minimizes the total weighted tardiness required to process a limited number of orders.

Since the problem of the order processing scheduling model is a problem of a robust NP-complete domain, it is desirable to use a heuristic algorithm that can provide a near-optimal solution in a more efficient way. In this case, two heuristic algorithms can be used in the present invention. The first heuristic can be based on a weighted modified due date (WMDD) proposed for the single facility weighted delivery delay problem (SWTP). At this time, WMDD is conceptually a mixture of weighted shortest processing time (WSPT) and weighted remaining allowance (WRA). A job with a smaller value of the weight and the surplus time of delivery (ie, delivery-processing time) compared to the processing time of the corresponding job is preferentially selected. In a single facility environment, the increment value, which is the contribution to the total completion time caused by selecting a job as the next processing job, corresponds to the machining time of the job, so job selection such as WMDD is valid. However, in the OWST environment including multiple machines, incremental value needs to be considered.

Accordingly, the heuristic algorithm can use a new order allocation criterion modified from WMDD, which is a partial sequence of orders that have already been allocated and processed in the previous turn as the algorithm progresses, and the remaining orders that have not been allocated yet. Assuming a set of values, if an order that has not yet been allocated can be calculated, the remaining time until delivery of the order can be calculated. In addition, if the increment value of the final completion time exceeds the remaining time until the delivery date, a delay occurs. Based on this concept, the heuristic considers the increments for the remaining time until delivery and the completion time at the same time when selecting an order to be allocated at the present time, and sets the order allocation standard that combines the weights of each order for orders that have not yet been allocated. It is possible to adjust the schedule and reset the delivery date by using a method of preferentially allocating an order with a small value by calculating the target value, and the risk management unit 390 sets at least one of the reset delivery arrival schedule based on the processing order. may be transmitted to the viewer terminal 100 of

In addition, after the crowdfunding according to an embodiment of the present invention is completed, the process of analyzing the data according to success or failure may be further progressed. In the predictive model, in order to use the lagging factor of the analysis target as a characteristic, the concept of time should be considered. means factors that have not been determined before starting In order to analyze the success factors of a crowdfunding project, the objective is to find out the main cause of the event, so a trailing variable can be used. Of course, in the above-mentioned success prediction, in order to predict the success of the crowdfunding project, on the contrary, it is possible to classify the project with prior characteristics. In order to analyze the trailing elements, the predictive model is implemented in a semantic analysis method of the text information of the project, and the DC-LDA (Domain-Constraint Latent Dirichlet Allocation) technique may be used. Alternatively, the performance of the predictive model can be improved by utilizing the retrospective factors through time series analysis of crowdfunding projects. Using the project's time-series fundraising data, it can be analyzed with a support vector machine (SVM), or in a similar vein, a predictive model can be created using the time-series data and social properties of the fundraising amount. At this time, machine learning such as big data construction, data mining, and neural network required for modeling is the same as the known technology, so it will not be described in detail.

Hereinafter, an operation process according to the configuration of the above-described crowdfunding advertisement service providing server of FIG. 2 will be described in detail with reference to FIG. 3 as an example. However, it will be apparent that the embodiment is only one of various embodiments of the present invention and is not limited thereto.

Referring to FIG. 3 , (a) the crowdfunding advertisement service providing server 300 collects information through at least one influencer terminal 500 or the channel page of the influencer, and the influencer, content, and Build a database of viewers. And, (b) the crowdfunding advertisement service providing server 300 collects project data from at least one corporate terminal 400 and shares it with an unspecified investor, the influencer's application or the crowdfunding advertisement service providing server 300 ), when the influencer is determined by the influencer decision, the tracking code is inserted together with a link to the project data on the channel page.

And, (c) the crowdfunding advertisement service providing server 300 analyzes and flows the cache when at least one viewer terminal 100 flows into the project page via the channel page of the influencer terminal 500 The reward of the influencer terminal 500 is accumulated by tracking the path. And, (d) the crowdfunding advertisement service providing server 300 analyzes the characteristics of the project data to predict the success or not, share the prediction result with the corporate terminal 400 to receive feedback, In case of uncertainty, the company's project revisions or updates can give the fundraising a chance to succeed.

The matters that have not been described with respect to the method of providing the crowdfunding advertisement service using the influencer marketing of FIGS. 2 and 3 are described above with respect to the method of providing the crowdfunding advertisement service using the influencer marketing through FIG. Since it can be easily inferred from the same or described content, the following description will be omitted.

4 is a diagram illustrating a process in which data is transmitted/received between components included in the system for providing a crowdfunding advertisement service using influencer marketing of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process in which data is transmitted and received between the respective components will be described with reference to FIG. 4 , but the present application is not limited to such an embodiment, and the example shown in FIG. 4 according to the various embodiments described above will be described. It is apparent to those skilled in the art that the data transmission/reception process may be changed.

Referring to FIG. 4 , the crowdfunding advertisement service providing server 300 collects data from the influencer terminal 500 or collects data about the influencer through another channel or medium (S4100), Build an unseo manpower pool (S4200). And, when the crowdfunding advertisement service providing server 300 receives the project data from the corporate terminal 400 (S4300), it uploads it with or without examination (S4400), and advertises with the influencer terminal 400 (S4400). is requested (S4500).

At this time, the influencer terminal 500 inserts and uploads projector data to its channel page (S4600), and the crowdfunding advertisement service providing server 300 causes the viewer terminal 100 to flow into the channel page (S4700). , when the project data is returned to the uploaded page (S4710), the inflow path is saved and when funding is received (S4730), the funnel is saved or analyzed and tracked and stored (S4750), and the reward is accumulated (S4770). Then, the crowdfunding advertisement service providing server 300 predicts the success of the funding project (S4800), and transmits a report on this to the corporate terminal 400 (S4810), and provides an opportunity to give feedback. And, the crowdfunding advertisement service providing server 300, when funding is successful and the delivery period (compensation period) ends (S4900), transmits a reminder for product delivery to the corporate terminal 400 (S4910), and delays the delivery When the response is received, the reset deadline is transmitted to the viewer terminal 100 (S4920). In this case, although a penalty may be given, it is not limited to any one since it may vary depending on the embodiment.

The order between the above-described steps (S4100 to S4920) is only an example, and is not limited thereto. That is, the order between the above-described steps S4100 to S4920 may be mutually changed, and some of these steps may be simultaneously executed or deleted.

As described above, the method of providing a crowdfunding advertisement service using influencer marketing of FIG. 4 is described above with respect to the method of providing a crowdfunding advertisement service using influencer marketing through FIGS. 1 to 3, and Since it can be easily inferred from the same or described content, the following description will be omitted.

5 is an operation flowchart illustrating a method of providing a crowdfunding advertisement service using influencer marketing according to an embodiment of the present invention. Referring to FIG. 5 , the crowdfunding advertisement service providing server receives project data from at least one enterprise terminal through a development platform, and uploads the registered project data ( S5100 ).

Then, the crowdfunding advertisement service providing server registers the channel page and the influencer terminal when the project data is inserted and shared on the channel page of the influencer terminal in the influencer terminal (S5200).

Finally, the crowdfunding advertisement service providing server analyzes and tracks the path through which the at least one viewer terminal flows when the at least one viewer terminal enters the page to which the project data is uploaded through the channel page and participates in crowdfunding to accumulate rewards in the account of the influencer terminal (S5300).

As described above, the method of providing a crowdfunding advertisement service using influencer marketing of FIG. 5 is described above with respect to the method of providing a crowdfunding advertisement service using influencer marketing through FIGS. 1 to 4 and Since it can be easily inferred from the same or described content, the following description will be omitted.

The method of providing a crowdfunding advertisement service using influencer marketing according to an embodiment described with reference to FIG. 5 is in the form of a recording medium including instructions executable by a computer, such as an application or program module executed by a computer. can also be implemented. Computer-readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, computer-readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The method of providing a crowdfunding advertisement service using influencer marketing according to an embodiment of the present invention described above may include an application basically installed in a terminal (which may include a program included in a platform or an operating system basically installed in the terminal) ), and may be executed by an application (ie, a program) installed directly on the master terminal by a user through an application providing server such as an application store server, an application, or a web server related to the corresponding service. In this sense, the method for providing a crowdfunding advertisement service using influencer marketing according to an embodiment of the present invention described above is implemented as an application (ie, a program) installed by default in a terminal or directly installed by a user, and the like. It may be recorded on a computer-readable recording medium of

The above description of the present invention is for illustration, and those of ordinary skill in the art to which the present invention pertains can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a dispersed form, and likewise components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

Claims (10)

A method for providing a crowdfunding advertisement service executed in a crowdfunding advertisement service providing server, the method comprising:
receiving project data from at least one enterprise terminal through a development platform, and uploading the registered project data;
Geographic factors, seasonal factors, social factors, in addition to the above project data, in order to use it as input information to determine whether the crowdfunding project will fail or succeed, and to use it as a basis for analyzing the reason or cause if it succeeds or fails And, collecting information on social media of individuals or companies who are project developers together;
when the influencer terminal inserts and shares the project data on the channel page of the influencer terminal, registering the channel page and the influencer terminal;
When at least one viewer terminal enters the page where the project data is uploaded via the channel page and participates in crowdfunding, the at least one viewer terminal analyzes and tracks the flow path to account for the influencer terminal accumulating rewards in and
Register the information and the funding amount of at least one viewer terminal participating in the crowdfunding with at least one third trusted organization as creditors and the amount of receivables for the at least one corporate terminal, and set the product delivery period included in the project data as a transition period , A method of providing a crowdfunding advertisement service using influencer marketing, comprising the step of setting the address of the at least one viewer terminal as a fulfillment location.
The method of claim 1,
After receiving the registration of project data from the at least one enterprise terminal through a development platform, and uploading the registered project data,
when a participation event to participate in crowdfunding is generated from at least one funding terminal, mapping the account of the at least one funding terminal and the participation event;
providing the launched product or service to the at least one funding terminal when the product or service is released by completing the project in the at least one corporate terminal;
The method of providing a crowdfunding advertising service using influencer marketing that further comprises.
The method of claim 1,
Crowd using influencer marketing, which tracks events including cookie values, keystrokes, and web traffic of the at least one viewer terminal when analyzing and tracking the path introduced by the at least one viewer terminal How to provide funding advertising services.
The method of claim 1,
When the at least one viewer terminal flows into the page where the project data is uploaded via the channel page and participates in crowdfunding, the at least one viewer terminal analyzes and tracks the flow path of the influencer terminal. After accumulating rewards in your account,
When the at least one viewer terminal inserts and shares the project data into at least one type of medium, and the to-be-shared terminal flows through the at least one type of medium, a reward is given to the account of the at least one viewer terminal accumulating;
The method of providing a crowdfunding advertising service using influencer marketing that further comprises.
The method of claim 1,
When at least one viewer terminal enters the page where the project data is uploaded via the channel page and participates in crowdfunding, the at least one viewer terminal analyzes and tracks the flow path to account for the influencer terminal After the step of accumulating the rewards in
configuring the crowdfunding project data, influencer data, project producer data, multimedia data, viewer data, and linguistic characteristics described in the page to which the project data is uploaded into a data set (Data Set);
performing pre-processing for machine learning on the data set and predicting the success or failure of the crowd project using a multilayer perceptron, a deep learning algorithm;
providing a report corresponding to the predicted success or failure to the at least one enterprise terminal;
The method of providing a crowdfunding advertising service using influencer marketing that further comprises.
The method of claim 1,
When the at least one viewer terminal flows into the page where the project data is uploaded via the channel page and participates in crowdfunding, the at least one viewer terminal analyzes and tracks the flow path of the influencer terminal. After accumulating rewards in your account,
transferring the accumulated rewards to an account registered in the account of the influencer terminal in real time or periodically;
The method of providing a crowdfunding advertising service using influencer marketing that further comprises.
The method of claim 1,
Before receiving the registration of project data from the at least one enterprise terminal through a development platform, and uploading the registered project data,
collecting at least one influencer terminal, content included in a channel page of the at least one influencer terminal, and information of a viewer terminal flowing into the channel page;
analyzing the collected information to identify the tendency of the influencer and the viewer and forming a database;
The method of providing a crowdfunding advertising service using influencer marketing that further comprises.
delete The method of claim 1,
When the at least one viewer terminal flows into the page where the project data is uploaded via the channel page and participates in crowdfunding, the at least one viewer terminal analyzes and tracks the flow path of the influencer terminal. After accumulating rewards in your account,
When an alarm about delivery delay is received from the at least one corporate terminal, the total weighted delivery delay time is calculated by considering the weight for the delivery delay time (Tardiness) starting from the funding time of the at least one viewer terminal. transmitting a result of determining a minimized processing order to the at least one enterprise terminal;
transmitting the scheduled delivery arrival schedule reset based on the processing sequence to the at least one viewer terminal;
The method of providing a crowdfunding advertising service using influencer marketing that further comprises.
An application stored on a medium for executing the method of any one of claims 1 to 7 and 9.

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