KR20210056136A - Method for providing crowdfunding commercial service using influencer marketing - Google Patents

Abstract

Provided is a method for providing a crowdfunding commercial service using influencer marketing. The method includes the steps of: receiving registration of project data from at least one enterprise terminal through a development platform, and uploading the registered project data; registering a channel page and an influencer terminal, when sharing the project data by inserting the project data on the channel page of the influencer terminal in the influencer terminal; and analyzing and tracking a path through which at least one viewer terminal is introduced to accumulate rewards in an account of the influencer terminal, when at least one viewer terminal enters the page where the project data is uploaded via the channel page and participates in crowdfunding.

Description

How to provide crowdfunding advertisement service using influencer marketing{METHOD FOR PROVIDING CROWDFUNDING COMMERCIAL SERVICE USING INFLUENCER MARKETING}

The present invention relates to a method for providing a crowdfunding advertisement service using influencer marketing, and provides a method for providing a crowdfunding advertisement through an influencer's channel page.

Advertisements that unilaterally deliver information caused fatigue to consumers, and influencer marketing is emerging as a countermeasure for this. Influencer refers to a small number of ordinary people who influence the general public in user-centered channels such as various social media and online communities, and can be defined as a person who has a wide range of influence on people. In general, influencers are located at the center of the network structure, connecting multiple people and contributing to the spread of information in the network, so opinions on specific brands, companies, or products shared through their own content It has a lot of influence on people's purchasing decisions. For this reason, brands and agencies that are interested in influencer marketing are on the rise, and influencer marketing is mainly composed of content based on authentic experiences, so it is natural and, above all, authenticity. It has differentiation.

At this time, research and development of marketing services using influencers were conducted. In this regard, Korean Patent Publication No. 2019-0118776 (published on October 21, 2019), which is a prior art, collects information of influencers. It analyzes social media, provides a list of campaign information to the product or service targeted for marketing, receives a campaign participation application from the influencer terminal, selects an influencer to participate in the campaign, and conducts marketing to the selected influencer. A configuration is initiated so that advertisers can share the results in real time.

However, the above-described configuration is only a method of using an influencer when marketing after a product or service is released, and is applied at all in the most important initial stage of the product launch stage, that is, in the previous stage where investment is required for research and development. There is not. With the recent government ban on ICO (Initial Coin Offering), users who have heard a lot of failures about investment from the news or acquaintances said that they should not do so because they do not know what goods or services to invest and vaguely investing is like a gambling. Promise. For this reason, startups and startups cannot obtain funds including R&D expenses even with good items or products, and are therefore closed before they even start, or financial institutions that require more loan interest from people or companies without assets or guarantees. In most cases, they visit a loan company and suffer from management difficulties due to lack of funds. Eventually, most of them go bankrupt.

In one embodiment of the present invention, by fusing crowdfunding of startups or small businesses with influencer marketing, acceptance according to perceived usefulness based on the theory of reasoned action through influencers on social media. Promote behavior, and when a user funded through an influencer's channel, rewards are automatically accumulated to the influencer through analysis and tracking of the cookie value of the flow path, and the user also performs crowdfunding on their social media. In the case of promotion, by providing compensation for purchases introduced through the promotion channel, the funding amount can be used to complete research and development and production of products, thereby reducing the concentration and dependence of large companies in the Korean economy, thereby increasing the diversity of the economic ecosystem. It is possible to provide a method for providing a crowdfunding advertisement service using influencer marketing. However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention includes the steps of receiving project data from at least one enterprise terminal through a development platform and uploading the registered project data, in the influencer terminal. When project data is inserted and shared on the channel page of the influencer terminal, registering the channel page and the influencer terminal, and at least one viewer terminal entering the page where the project data was uploaded via the channel page And, in the case of participating in crowdfunding, analyzing and tracking a route through which at least one viewer terminal has flowed, and accumulating rewards in the account of the influencer terminal.

According to any one of the above-described problem solving means of the present invention, by fusing crowdfunding of startups or small and medium-sized enterprises with influencer marketing, based on the theory of reasoned action through influencers on social media. Promote perceived usefulness acceptance behavior, and if the user makes funding through the influencer's channel, the inflow path is automatically accumulated to the influencer through cookie value analysis and tracking, and the user also has his or her own social media. In the case of promoting crowdfunding on the website, by providing compensation for purchases introduced through the promotion channel, the funding amount can be used to complete R&D and production of products, thereby reducing the concentration and dependence of large companies in the Korean economy. It can increase diversity.

1 is a diagram illustrating a crowdfunding advertisement service providing system using influencer marketing according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a crowdfunding advertisement service providing server included in the system of FIG. 1.
3 is a diagram for explaining an embodiment in which a crowdfunding advertisement service using influencer marketing is implemented according to an embodiment of the present invention.
FIG. 4 is a diagram illustrating a process of transmitting and receiving data between components included in the system for providing a crowdfunding advertisement service using influencer marketing of FIG. 1 according to an embodiment of the present invention.
5 is a flowchart illustrating a method of providing a crowdfunding advertisement service using influencer marketing according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art can easily implement the present invention. However, the present invention may be implemented in various different forms and is not limited to the embodiments described herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" with another part, this includes not only "directly connected" but also "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, it means that other components may be further included, and one or more other features, not excluding other components, unless specifically stated to the contrary. It is to be understood that it does not preclude the presence or addition of any number, step, action, component, part, or combination thereof.

The terms "about", "substantially", and the like, as used throughout the specification, are used in or close to the numerical value when manufacturing and material tolerances specific to the stated meaning are presented, and are used to provide an understanding of the present invention. To assist, accurate or absolute numerical values are used to prevent unreasonable use of the stated disclosure by unscrupulous infringers. As used throughout the specification of the present invention, the term "step (to)" or "step of" does not mean "step for".

In the present specification, the term "unit" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Further, one unit may be realized by using two or more hardware, or two or more units may be realized by one piece of hardware.

In the present specification, some of the operations or functions described as being performed by a terminal, device, or device may be performed instead in a server connected to the terminal, device, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed by a terminal, device, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal means mapping or matching the unique number of the terminal or the identification information of the individual, which is the identification information of the terminal. Can be interpreted as.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a crowdfunding advertisement service providing system using influencer marketing according to an embodiment of the present invention. Referring to FIG. 1, a crowdfunding advertisement service providing system 1 using influencer marketing includes at least one viewer terminal 100, a crowdfunding advertisement service providing server 300, and at least one corporate terminal 400. , And at least one influencer terminal 500. However, since the crowdfunding advertisement service providing system 1 using influencer marketing of FIG. 1 is only an embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1.

In this case, each component of FIG. 1 is generally connected through a network 200. For example, as shown in FIG. 1, at least one viewer terminal 100 may be connected to the crowdfunding advertisement service providing server 300 through the network 200. In addition, the crowdfunding advertisement service providing server 300 may be connected to at least one viewer terminal 100, at least one corporate terminal 400, and at least one influencer terminal 500 through the network 200. have. In addition, at least one corporate terminal 400 may be connected to the crowdfunding advertisement service providing server 300 through the network 200. In addition, at least one influencer terminal 500 may be connected to at least one viewer terminal 100, a crowdfunding advertisement service providing server 300, and at least one corporate terminal 400 through the network 200. have.

Here, the network refers to a connection structure in which information exchange is possible between each node, such as a plurality of terminals and servers, and examples of such networks include RF, 3rd Generation Partnership Project (3GPP) network, and Long Term (LTE). Evolution) network, 5GPP (5th Generation Partnership Project) network, WIMAX (World Interoperability for Microwave Access) network, Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network) , Personal Area Network (PAN), Bluetooth (Bluetooth) network, NFC network, satellite broadcasting network, analog broadcasting network, Digital Multimedia Broadcasting (DMB) network, and the like, but are not limited thereto.

In the following, the term'at least one' is defined as a term including the singular number and the plural number, and even if the term'at least one' does not exist, each component may exist in the singular or plural, and may mean the singular or plural. It will be self-evident. In addition, it will be possible to change according to the embodiment that each component is provided in the singular or plural.

At least one viewer terminal 100 is a viewer or subscriber who views content on a channel of the influencer terminal 500 using a web page, app page, program, or application related to a crowdfunding advertisement service using influencer marketing. It may be a terminal of. In addition, the at least one viewer terminal 100 may be a terminal that accesses a crowdfunding page provided by the crowdfunding advertisement service providing server 300 by crowdfunding inserted in the channel page of the influencer. In one embodiment of the present invention, the terminal accessing the crowdfunding page may include various user terminals in addition to the viewer terminal 100, but is limited to the viewer terminal 100 according to an embodiment of the present invention. Of course, the terminal flowing through the channel page of the influencer may include various terminals other than the viewer terminal 100, so this is not excluded. In addition, the at least one viewer terminal 100 may be a terminal that applies for funding on the crowdfunding page and receives notification when the funding project succeeds or fails from the crowdfunding advertisement service providing server 300, and a preset deadline It may be a terminal that is provided with a product or service corresponding to the amount funded within. The crowdfunding of the present invention may use funding in the form of purchasing goods or services that are not stock-type or investment-type, but stock-type or investment-type is not excluded. In addition, when there is a delay in delivery of a product or service, the at least one viewer terminal 100 also receives the reset deadline when the deadline is reset with a detailed reason through the crowdfunding advertisement service providing server 300. It can be a terminal.

Here, the at least one viewer terminal 100 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like. In this case, the at least one viewer terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one viewer terminal 100, for example, as a wireless communication device that is guaranteed portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) ) All types of handheld-based wireless communication devices such as terminals, smartphones, smartpads, and tablet PCs may be included.

The crowdfunding advertisement service providing server 300 may be a server that provides a crowdfunding advertisement service web page, an app page, a program, or an application using influencer marketing. In addition, the crowdfunding advertisement service providing server 300 stores information of at least one influencer terminal 500, that is, information of the influencer, information of the content produced by the influencer, and information of the viewer. It can be a server to do. In addition, the crowdfunding advertisement service providing server 300 may be a server that generates an influencer pool using stored information and converts it into a database. And, the crowdfunding advertisement service providing server 300, when applying for crowdfunding from at least one corporate terminal 400, receives project data including a total funding amount, a period, and a product or service description, and sends it to the project platform. It may be a server that uploads and initiates funding applications. At this time, the crowdfunding advertisement service providing server 300 may be a server that selects the influencer terminal 500 and inserts crowdfunding data into the channel page of the influencer. When funding of at least one viewer terminal 100 exists, it may be a server that accumulates rewards to the influencer terminal 500. In this case, the reward may be a concept corresponding to the promotional cost, but does not exclude providing a product or service. In addition, the crowdfunding advertisement service providing server 300 may be a server that predicts the success of the crowdfunding project, that is, whether the fundraising amount is achieved, and transmits it to at least one corporate terminal 400. If the success prediction result is low, at least It may be a server that allows one enterprise terminal 400 to modify project data and applies the feedback to the project data. In addition, when the delivery date is delayed, the crowdfunding advertisement service providing server 300 adjusts the order processing order according to the order in which funding is requested, and transmits the order processing order to at least one corporate terminal 400, and transmits at least information about this. It may be a server shared with one viewer terminal 100.

Here, the crowdfunding advertisement service providing server 300 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like.

The at least one corporate terminal 400 may be a terminal such as a crowdfunding advertisement service-related web page using influencer marketing, an app page, a single-person company using a program or application, a startup company, or a small and medium-sized business. At this time, the at least one corporate terminal 400 may be a terminal that determines a fund raising and compensation method as a crowdfunding type, and transmits it to the crowdfunding advertisement service providing server 300. At this time, the crowdfunding type is divided into a donation type, a reward type, and an investment type, and the investment type can be divided into a stock type and a bond type in detail. In the crowdfunding process, a company or individual in need of funding must submit information such as target funding amount, business plan, compensation and repayment method to the platform provider, and the data provided at this time is defined as project data. Accordingly, the at least one corporate terminal 400 transmits the project data to the crowdfunding advertisement service providing server 300, and waits for the internal review of the crowdfunding advertisement service providing server 300 for the submitted data. When the result is approved, the crowdfunding advertisement service providing server 300 registers the information of the recipient of the fund, for example, project outline, financial information, promotional video and materials, etc. on the platform, and provides the platform for unspecified public. Through this, the product and characteristics of the fund recipient are promoted. In addition, the at least one corporate terminal 400 may be a terminal that receives the collected funds from the crowdfunding advertisement service providing server 300 when the target funding amount is achieved within the investment recruitment period.

Here, the at least one corporate terminal 400 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like. In this case, the at least one corporate terminal 400 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one enterprise terminal 400, for example, as a wireless communication device that is guaranteed portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) ) All types of handheld-based wireless communication devices such as terminals, smartphones, smartpads, and tablet PCs may be included.

The at least one influencer terminal 500 may be a terminal that inserts crowdfunding information into a channel page using a web page, an app page, a program, or an application related to a crowdfunding advertisement service using influencer marketing. At this time, the at least one influencer terminal 500 may be a terminal that receives the reward in fiat currency or real currency from the crowdfunding advertisement service providing server 300, Not excluded is as described above. In addition, the at least one influencer terminal 500 may be a terminal that uploads content for a product or service on which crowdfunding is in progress to a channel page, or a server providing a crowdfunding advertisement service in which advertisements and promotions are in progress. It may be a terminal that is shared from 300, and may be a terminal that receives the basis for calculating the reward.

Here, the at least one influencer terminal 500 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like. In this case, the at least one influencer terminal 500 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one influencer terminal 500, for example, as a wireless communication device that is guaranteed portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular) ), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminals, smartphones, smart pads, and tablet PCs.

FIG. 2 is a block diagram illustrating a crowdfunding advertisement service providing server included in the system of FIG. 1, and FIG. 3 is an implementation of a crowdfunding advertisement service using influencer marketing according to an embodiment of the present invention. It is a figure for explaining an embodiment.

Referring to FIG. 2, the crowdfunding advertisement service providing server 300 includes an upload unit 310, a registration unit 320, an accumulation unit 330, a compensation unit 340, a re-sharing unit 350, and a prediction unit 360. ), a transfer unit 370, a database conversion unit 380, and a risk management unit 390.

At least one viewer terminal 100, at least one corporate terminal 400, and at least one of the crowdfunding advertisement service providing server 300 or another server (not shown) interlocked with each other according to an embodiment of the present invention When transmitting a crowdfunding advertisement service application, program, app page, web page, etc. using influencer marketing to the influencer terminal 500 of, at least one viewer terminal 100, at least one corporate terminal 400 ), and at least one influencer terminal 500 may install or open a crowdfunding advertisement service application, program, app page, web page, etc. using influencer marketing. In addition, a service program may be driven in at least one viewer terminal 100, at least one corporate terminal 400, and at least one influencer terminal 500 by using a script executed in a web browser. Here, the web browser is a program that enables you to use the web (WWW: world wide web) service, which means a program that receives and displays hypertext described in HTML (hyper text mark-up language). For example, Netscape , Explorer, chrome, etc. In addition, the application refers to an application on the terminal, and includes, for example, an app running on a mobile terminal (smart phone).

Referring to FIG. 2, the upload unit 310 may register project data from at least one corporate terminal 400 through a development platform and upload the registered project data. In this case, the upload unit 310 may store project data by collecting geographic factors, seasonal factors, social factors, etc. in addition to basic project information. In addition, the upload unit 310 does not stop at simply uploading information, but analyzes the project history information of the project developer and media richness such as images and videos included in the description column. You can also save it. In addition, since the size of the project developer's SNS account can have a positive correlation with the fundraising success in terms of entrepreneurial credit and interaction with sponsors, information on individual or corporate social media can be collected and stored together. This can be used as input information to determine whether a crowdfunding project will fail or succeed in the prediction of a success model to be described later, and in case of success or failure, it may be used as a basis for analyzing the reason or cause. Based on the success factors and failure factors, consulting or feedback may be provided to companies or companies that perform crowdfunding in the future.

The registration unit 320 may register the channel page and the influencer terminal 500 when the influencer terminal 500 inserts and shares the project data on the channel page of the influencer terminal 500. . In this case, by storing the influencer and the channel page together, this is to distinguish the viewer terminal 100 that has subsequently flowed into the channel page of the influencer from those who have flowed through another channel. Here, the viewer terminal 100 may actually use an objective function capable of tracking the inflow path through the clickstream data of the process of flowing into the channel page and converting the funding. Clickstream data is log data left by a user while moving to a site after clicking, and refers to electronic activity records such as inflow time, residence time, page record, and movement route before funding. Based on such clickstream data, the process from click to funding can be analyzed and evaluated through sequential pattern mining techniques to categorize viewers' inflow paths and analyze inflow patterns. Alternatively, a web structure analysis that analyzes a page that moves in the viewer terminal 100 may be used.

Alternatively, you can further use the method of embedding the tracking code. A program for collecting and analyzing log data can use the page tag technique, which is a page tag service in the form of SaaS (Software as a Service). Accordingly, not only the funnel, but also the number of visitors per day, average funding conversion rate, most visited pages, average website visit time, revisit rate, average depth of visit, deviation by referrer, distribution by region, language used, site Visit time, ratio of returning to new visitors, difference in site visit rate according to marketing media or advertising source, difference in bounce rate according to page view or referral source, site visitor participation, number of visits it takes for visitors to become customers It is possible to check various indicators, such as, the time required, and the uniformity of the funnel route. At this time, the log data may have a dynamically allocated IP address, a setting error due to side caching of the viewer, the client, and omission of the log, and page loading may be disturbed due to a JavaScript error, so in addition to the log, the tracking code (Tracking Code) can be added and used. In this case, the tracking code may be directly added to the channel page of the influencer terminal 500, and a method of checking the flow path and direction may be used by inserting the tracking code into the platform where the crowdfunding has been uploaded. The tracking code is assigned a unique identification code (ID). When a tracking code including a tracking ID is inserted, the identified data may be collected. Of course, not only the above-described method, but also various methods of identifying the inflow path may exist, and it will be apparent that the method is not limited to the above-described method.

The accumulator 330 analyzes the path to which the at least one viewer terminal 100 flows when the at least one viewer terminal 100 flows to a page where project data is uploaded via a channel page and participates in crowdfunding. And, it is possible to accumulate rewards in the account of the influencer terminal 500 by tracking. Here, the method of analyzing or tracking the path can be performed using log data or tracking code as described above, and if the existing promotion fee is paid in a manner that provides a product or service to an influencer, one of the present inventions The promotional fee according to the embodiment may be paid in cash or in fiat currency corresponding thereto. At this time, the promotion fee may be set at a flat rate, but CPM (Cost Per Mille), CPP (Cost Per Time), CPT (Cost Per Period), CPC (Cost Per Click), CPA (Cost Per Action or Acquisition), It may be determined by a cost per sale (CPS), cost per lead (CPL), and cost per install (CPI) method of setting advertising costs.

The compensation unit 340 receives project data from the at least one corporate terminal 400 through the development platform in the upload unit 310, uploads the registered project data, and then at least one funding terminal (not shown). When a participation event participating in crowdfunding is generated from, the account of at least one funding terminal and the participation event may be mapped and stored. Here, unlike the viewer terminal 100, the funding terminal refers to a terminal that has not flowed through the channel page of an influencer. In one embodiment of the present invention, three flow paths are defined. The first is when the viewer terminal 100 flows through the channel page of the influencer, and the second is funding to the page where the project data is uploaded. In the case where the terminal is directly introduced, and the third is, the funding terminal inserts a link of the project data or inserts a tracking code into a web page or social media that includes its blog or cafe, and is introduced through the page of the funding terminal. This is the case that the shared terminal is introduced to the project page. The compensation unit 340 corresponds to the second embodiment, and the re-sharing unit 350 to be described later corresponds to the third embodiment.

Compensation unit 340, when analyzing and tracking the path into which at least one viewer terminal 100 or at least one funding terminal flows, the cookie value of at least one viewer terminal 100 or at least one funding terminal , Keystrokes and web traffic. This can also be applied to the re-sharing unit 350 to be described later. In addition, when a product or service is released by completing a project in at least one corporate terminal 400, the compensation unit 340 may provide the released product or service to at least one funding terminal. This is because crowdfunding according to an embodiment of the present invention is defined as a reward type rather than an investment type or donation type as described above. You can also use it.

The re-sharing unit 350, when the accumulating unit 330 enters the page where the project data is uploaded via the channel page from the at least one viewer terminal 100 and participates in crowdfunding, at least one viewer terminal 100 After analyzing and tracking the introduced route to accumulate rewards in the account of the influencer terminal 500, at least one viewer terminal 100 inserts and shares project data into at least one type of medium, and at least When a shared terminal flows through one type of medium, a reward may be accumulated in the account of at least one viewer terminal 100.

The prediction unit 360, when the accumulator 330 enters the page where the project data is uploaded via the channel page from the at least one viewer terminal 100 and participates in crowdfunding, at least one viewer terminal 100 After analyzing and tracking the introduced route to accumulate rewards in the account of the influencer terminal 500, crowdfunding project data, influencer data, project creator data, multimedia data, viewer data, and project data The linguistic characteristics described in the uploaded page may be configured as a data set. Although individual factors that can affect participation in crowdfunding are diverse, this is to analyze the impact on the achievement rate of crowdfunding by dividing them into categories with similar characteristics. ), Characteristic of Influencer, Characteristic of Participant Activity, and Characteristic of Enterprise. First of all, the characteristics of the crowdfunding project include Progress Period, Target Amount, Visual Contents Information, and Minimum Account Money that viewers or sponsors can invest. ), etc., and the second characteristic of the influencer can include the propensity or content of the content produced by the influencer, and the cluster information of subscribers or viewers, and the third activity characteristic of the participant is the number of comments ( Number of Comments), Online Word of Mouth (Number of Social Media Followers), Level of Interest, etc., may include participants' activities that occur on the platform during the project's progress. And, as a characteristic of a company, factors such as public balance sheet, investment attraction experience, venture company, intellectual property disclosure (Public IPRs), and business period can be composed of factors. have.

The prediction unit 360 may perform pre-processing for machine learning on the data set and predict the success of the crowd project using a multilayer perceptron, which is a deep learning algorithm. Here, when performing preprocessing, linguistic features, i.e. language, are an important parameter when identifying one's thoughts, feelings or intuitions about reality, so the text information in the campaign, updates, and comments section of the crowdfunding project It is necessary to extract linguistic features through analysis and use them, and pre-processing is required for this. In this case, the Natural Language Toolkit (NLTK), Linguistic Inquiry and Word Count (LIWC), etc. may be used as a method of extracting linguistic features, but the present invention is not limited thereto. Quantity of at least one kind of trait is extracted from the number of words, letters, verbs, nouns, adjectives, adverbs, sentences, phrases, noun phrases, clauses, punctuation marks, commas, and complexity is the average length of a clause, It is extracted from the average length of sentences and the average length of words, multiplicity is extracted from the number of words such as functional prepositions, conjunctions, articles, etc., and non-directivity can be extracted by the number of first-person singular pronouns and first-person plural pronouns. have. In addition, expressive power is extracted by (number of adjectives + number of adverbs)/(number of nouns + number of verbs), and diversity is extracted by vocabulary diversity, that is, (number of different words/number of words), and duplicate vocabulary The ratio of is extracted by (number of functional words/number of sentences), and informality is by the number of misspelled words, the ratio of misspelled words in a sentence, and sociality information is by e-mail, URL, The number of times a phone number is mentioned, relativity is the number of words representing position, organization, person, time, past tense, present tense, future tense, cognitive process, positive or negative emotional words, causality, conviction, thought, negative. Readability can be extracted by counting the number of syllables, words and sentences, by action, guess, discrimination, and the number of exclusive words. Of course, it is obvious that the variables required to extract linguistic features are not limited to those listed.

To predict success, models based on machine learning algorithms and multi-layer perceptrons used in deep learning, such as Support Vector Machine and Logistic Regression, can be used. The multilayer perceptron model is one of the neural network models that solved the problem of single-layer perceptron and various issues with an error backpropagation learning algorithm (back-propagation).There are multiple nodes in each layer, and each node is all nodes of the adjacent layer. And form a fully connected structure. All layers except the input layer receive the result derived from the previous layer as input, and each node performs a series of calculation processes (sum and activation function) and then transfers the state to the next layer. The multi-layer perceptron uses a sigmoid function, for example, can be designed as three layers, each node can be expressed as 1 or 0 for the activation state, and a series of signals is sequentially transmitted from the input layer to each layer. Forward-propagate processing can be performed. In this process, the weight and bias are changed, which is a task of finding the weight and bias that can classify the target pattern using given nodes.

The learning neural network uses a differential value for weight adjustment, and an error backpropagation algorithm is used to calculate this differential value. At this time, the error backpropagation algorithm propagates the calculated value back to each node of the previous layer. The previous layer calculates the error of the layer through backpropagation and the differential value derived from the layer, and the differential value is replaced by the calculated result of the layer and the error received backpropagation to determine the weight of each node. You will be able to adjust it. The error can be calculated by squaring and adding the error between the output value and the actual value using a mean squared error (MSE) loss function, and through this, a model with the calculated value can be produced. However, it is difficult to measure the value of a function as 0, and it requires repetitive work, and as a result, the number of iterations increases exponentially. Therefore, when measuring the value of the multilayer perceptron function, the threshold value or the maximum number of iterations is determined. You can also specify and perform learning.

In the parameter setting of each model, the batch size is set as a default, and the support vector machine uses a kernel function to change the linear space into a non-linear space so that data that cannot be linearly classified can be linearly classified. There are a linear kernel, a Gaussian kernel, and a polynomial kernel as kernel functions, and a polynomial kernel (PolyKernel) can be used as a kernel function of a support vector machine. The multilayer perceptron may consist of a plurality of layers and nodes, but is not limited thereto. After creating a success prediction model using machine learning and multi-layer perceptrons using features like this, it is possible to predict the success of the crowdfunding project that comes through the query.

The transfer unit 370, when the accumulator 330 enters the page where the project data is uploaded via the channel page from the at least one viewer terminal 100 and participates in crowdfunding, at least one viewer terminal 100 After analyzing and tracking the introduced path to accumulate rewards in the account of the influencer terminal 500, the accumulated rewards can be transferred in real time or periodically to the account registered in the account of the influencer terminal 500. have. However, this is not limited to those described above because it is a matter that can be changed according to the agreement of the contracting parties or embodiments.

The database conversion unit 380 receives project data from at least one enterprise terminal 400 in the upload unit 310 through the development platform, and before uploading the registered project data, at least one influencer terminal ( 500), the content included in the channel page of at least one influencer terminal 500, the information of the viewer terminal 100 flowing into the channel page, and analyzing the collected information to analyze the influencer's and viewer's propensity Can be identified and converted into a database. At this time, the classification criteria for dividing the types of influencers are diverse. Depending on their influence, mega influencers affecting hundreds of thousands to millions of influencers, macro influencers affecting tens of thousands to hundreds of thousands of influencers, micro influencers, and nano influencers. It is divided into influencers, etc., and varies according to age and gender. Another category that divides the type of influencer can be classified according to how the audience perceives the influencer's awareness. For example, if a person is already famous enough to get up and down, the degree to which he influences the audience will be different from that of the general influencer. Therefore, it can be classified into celebrity influencers and general public influencers according to perceived awareness. In addition to the above-described classification method, influencers can be analyzed or divided in various ways, and if such a pool is established in advance, influencers having similarity in relation to crowdfunding can be matched.

The risk management unit 390, when the accumulation unit 330 enters the page where the project data is uploaded via the channel page from the at least one viewer terminal 100 and participates in crowdfunding, at least one viewer terminal 100 After analyzing and tracking the introduced route to accumulate rewards in the account of the influencer terminal 500, information and funding amount of at least one viewer terminal 100 who participated in crowdfunding with at least one third trusted institution Is registered as the creditor and the amount of credit for at least one corporate terminal 400, the product delivery period included in the project data is set as the transition period, and the address of the at least one viewer terminal 100 may be set as the destination. The reason for hesitating in crowdfunding begins with the fear that the amount of money invested or funded by oneself is lost or not guaranteed.To ensure this, the amount of debt and creditors are registered, and the debt is not fulfilled as the place of performance. In this case, crowdfunding can be induced by providing grounds for force.

And, the risk management unit 390, when the accumulation unit 330 flows to the page where the project data is uploaded via the channel page from the at least one viewer terminal 100 and participates in crowdfunding, at least one viewer terminal ( 100) After accumulating rewards in the account of the influencer terminal 500 by analyzing and tracking the flow path, when an alarm for a delivery delay is received from at least one corporate terminal 400, at least one viewer The result of determining a processing order that minimizes the total weighted delivery delay time in consideration of the weight for the delivery delay time (Tardiness) from the funding time of the terminal 100 can be transmitted to at least one corporate terminal 400 have. Another factor that prevents investors from making a funding decision even in rewarded crowdfunding is the risk that goods or services will not be provided properly on the due date. Accordingly, the schedule is adjusted in a direction in which the delivery delay is minimized as much as possible and shared with the corporate terminal 400, and this schedule is also shared with investors including the viewer terminal 100, thereby minimizing dissatisfaction with the delivery delay.

To this end, the risk management unit 390 can use the Order Scheduling Model to determine the order of processing between orders when processing orders received from customers in a make-to-order method. have. In the order processing scheduling model, each order is composed of various types of products, and the products are produced through a parallel machine, and when the processing of each order is completed, the production of all products belonging to the order is It is modeled as the point of completion. At this time, the parallel facility that produces the product is divided into two types: the designated facility model and the flexible facility model. First, the designated facility model is produced only at the designated machine corresponding to various kinds of products, and the flexible facility model is Each facility can produce all kinds of products, and when production is switched from one type to another, additional setup time is required. At this time, assuming the conditions of the designated facility, it is possible to consult the order processing order between orders that minimizes the total weighted delay time required to process a limited number of orders.

Since the problem of the order processing scheduling model is a problem in the robust NP-complete domain, it is desirable to use a heuristic algorithm that can provide a near-optimal solution in a more efficient manner. In this case, in the present invention, two heuristic algorithms may be used, and the first heuristic may be based on a weighted modified due date (WMDD) proposed for a single facility weighted delivery delay problem (SWTP). At this time, WMDD is conceptually a mixture of weighted shortest processing time (WSPT) and weighted remaining allowance (WRA). Jobs with a lower value of the weight and the spare time for delivery (ie, delivery-processing time) compared to the processing time of the corresponding job are preferentially selected. In a single facility environment, since the incremental value, which is a contribution to the total completion time that occurs by selecting a job as the next processing job, corresponds to the processing time of the job, job selection such as WMDD is effective, but in the OWST environment including multiple machines, it is incremental. It is necessary to consider the value.

Therefore, the heuristic algorithm can use a new order allocation criterion that is modified from WMDD, which is a partial sequence of orders that have already been allocated in the previous order and the order of processing has been determined as the algorithm progresses, and the remaining orders that have not yet been allocated. Assuming a set of values, it is possible to calculate the remaining time until the delivery date of the order by calculating the order that has not yet been allocated, and the smaller this value is, the greater the possibility of delay, so it is advantageous to be processed first. In addition, if the value of the incremental value of the final completion time exceeds the remaining time until the delivery date, a delay occurs. In this case, it is reasonable to preferentially allocate an order with a small incremental value. Based on this concept, when selecting an order to be allocated at the present time, the heuristic considers the increment for the remaining time until delivery and the completion time at the same time, and the order allocation threshold value that is a mixture of the weights of each order is selected for orders that have not yet been allocated It is possible to adjust the schedule and reset the delivery date by using a method of calculating as a target and preferentially allocating orders with a small value, and the risk management unit 390 sets at least one scheduled delivery schedule reset based on the processing order. Can be transmitted to the viewer's terminal 100.

In addition, after crowdfunding according to an embodiment of the present invention is completed, a process of analyzing the data may be further performed according to success or failure. In the prediction model, the concept of time should be considered in order to utilize the trailing factor of the analysis target as a characteristic. Here, the trailing factor refers to a crowdfunding project, for example, a project such as the number of sponsors, the amount raised, and the number of Facebook page likes. Means elements that have not been determined before starting. In order to analyze the success factors of a crowdfunding project, the goal is to find the main cause of the event, so the trailing variables can be used. Of course, contrary to the above-described success prediction, in order to predict the success of a crowdfunding project, it is possible to classify the project with prior characteristics. In order to analyze subsequent elements, a predictive model is implemented in a semantic analysis method of text information of a project, and a Domain-Constraint Latent Dirichlet Allocation (DC-LDA) technique may be used. Alternatively, it is possible to improve the performance of the predictive model by utilizing the lagging factors through time series analysis of the crowdfunding project. The project's time-series fundraising data can be used to analyze it with a support vector machine (SVM), or in a similar context, a predictive model can be created using time-series data and social properties of the fundraising amount. In this case, machine learning such as big data construction, data mining, and neural networks required for modeling is the same as known technologies, and thus will not be described in detail.

Hereinafter, an operation process according to the configuration of the crowdfunding advertisement service providing server of FIG. 2 will be described in detail with reference to FIG. 3 as an example. However, it will be apparent that the embodiment is only any one of various embodiments of the present invention, and is not limited thereto.

Referring to FIG. 3, (a) the crowdfunding advertisement service providing server 300 collects information through at least one influencer terminal 500 or a channel page of the influencer, and includes influencer, content, and Build a database of viewers. And, (b) the crowdfunding advertisement service providing server 300 collects project data from at least one corporate terminal 400 and shares it with an unspecified investor, requesting an influencer or providing a crowdfunding advertisement service server 300 ), when the influencer is determined by the influencer's decision, the tracking code is inserted together with a link to which the project data can be connected to the channel page.

And, (c) the crowdfunding advertisement service providing server 300, when at least one viewer terminal 100 flows to the project page via the channel page of the influencer terminal 500, analyzes the cache and flows in. By tracking the path, the reward of the influencer terminal 500 is accumulated. And, (d) the crowdfunding advertisement service providing server 300 analyzes the characteristics of the project data to predict the success or not, shares the prediction result to the enterprise terminal 400 to receive feedback, and determines the success or failure. In the case of uncertainty, a company's project modifications or updates can give fundraising opportunities for success.

The details that are not described about the method of providing the crowdfunding advertisement service using the influencer marketing of FIGS. 2 and 3 are as described above with respect to the method of providing the crowdfunding advertisement service using the influencer marketing through FIG. 1. Since it can be easily inferred from the same or described content, the following description will be omitted.

FIG. 4 is a diagram illustrating a process of transmitting and receiving data between components included in the system for providing a crowdfunding advertisement service using influencer marketing of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process in which data is transmitted/received between components will be described with reference to FIG. 4, but the present application is not limitedly interpreted as such an embodiment. It is obvious to those skilled in the art that the process of transmitting and receiving data may be changed.

Referring to FIG. 4, the crowdfunding advertisement service providing server 300 collects data from the influencer terminal 500 or collects data on the influencer through other channels or media (S4100), Build an unseo manpower pool (S4200). And, when the crowdfunding advertisement service providing server 300 receives the project data from the corporate terminal 400 (S4300), it uploads the project data without going through a review (S4400), and an advertisement to the influencer terminal 400 It is requested to (S4500).

At this time, the influencer terminal 500 inserts and uploads the projector data to its channel page (S4600), and the crowdfunding advertisement service providing server 300 allows the viewer terminal 100 to flow into the channel page (S4700). , When the project data is returned to the uploaded page (S4710), the funnel path is saved and funded (S4730), the funnel path is stored, analyzed and tracked, and stored (S4750), and rewards are accumulated (S4770). Then, the crowdfunding advertisement service providing server 300 predicts the success of the funding project (S4800) and transmits a report on this to the corporate terminal 400 (S4810), thereby providing an opportunity to give feedback. Then, the crowdfunding advertisement service providing server 300, when the funding is successful and the delivery period (compensation period) is ended (S4900), transmits a reminder for product delivery to the corporate terminal 400 (S4910), and delays delivery. When a response is received, the reset deadline is transmitted to the viewer terminal 100 (S4920). In this case, a penalty may be given, but this is not limited to any one since it may vary according to embodiments.

The order between the above-described steps S4100 to S4920 is only an example and is not limited thereto. That is, the order of the above-described steps (S4100 to S4920) may be mutually changed, and some of the steps may be executed or deleted at the same time.

The details that are not described about the method of providing the crowdfunding advertisement service using influencer marketing of FIG. 4 are described above with respect to the method of providing the crowdfunding advertisement service using influencer marketing through FIGS. 1 to 3 above. Since it can be easily inferred from the same or described content, the following description will be omitted.

5 is a flowchart illustrating a method of providing a crowdfunding advertisement service using influencer marketing according to an embodiment of the present invention. Referring to FIG. 5, the crowdfunding advertisement service providing server receives project data from at least one corporate terminal through a development platform, and uploads the registered project data (S5100).

Then, the crowdfunding advertisement service providing server registers the channel page and the influencer terminal when the influencer terminal inserts and shares the project data on the channel page of the influencer terminal (S5200).

Lastly, the crowdfunding advertisement service providing server analyzes and tracks the route through which at least one viewer terminal flows when the project data is uploaded to the page where the project data is uploaded from at least one viewer terminal and participates in crowdfunding. Thus, the reward is accumulated in the account of the influencer terminal (S5300).

The details that are not described about the method of providing the crowdfunding advertisement service using the influencer marketing of FIG. 5 are described above with respect to the method of providing the crowdfunding advertisement service using the influencer marketing through FIGS. 1 to 4 above. Since it can be easily inferred from the same or described content, the following description will be omitted.

The method for providing a crowdfunding advertisement service using influencer marketing according to an embodiment described with reference to FIG. 5 is in the form of a recording medium including instructions executable by a computer such as an application or program module executed by a computer. Can also be implemented. Computer-readable media can be any available media that can be accessed by a computer, and includes both volatile and nonvolatile media, removable and non-removable media. Further, the computer-readable medium may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The method for providing a crowdfunding advertisement service using influencer marketing according to an embodiment of the present invention described above may include an application basically installed in a terminal (this may include a program included in a platform or operating system basically installed in the terminal). ), and may be executed by an application (ie, a program) directly installed on the master terminal by a user through an application providing server such as an application store server, an application, or a web server related to the service. In this sense, the method for providing a crowdfunding advertisement service using influencer marketing according to an embodiment of the present invention described above is implemented as an application (i.e., program) that is installed basically on the terminal or directly installed by the user, and the like on the terminal. Can be recorded on a computer-readable recording medium.

The above description of the present invention is for illustrative purposes only, and those of ordinary skill in the art to which the present invention pertains will be able to understand that other specific forms can be easily modified without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative and non-limiting in all respects. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as being distributed may also be implemented in a combined form.

The scope of the present invention is indicated by the claims to be described later rather than the detailed description, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be construed as being included in the scope of the present invention. do.

Claims (10)

In the crowdfunding advertisement service providing method executed in the crowdfunding advertisement service providing server,
Receiving project data from at least one enterprise terminal through a development platform, and uploading the registered project data;
Registering the channel page and the influencer terminal when the project data is inserted and shared by the influencer terminal on a channel page of the influencer terminal; And
When at least one viewer terminal flows to the page where the project data was uploaded via the channel page and participates in crowdfunding, the influencer terminal's account by analyzing and tracking the route to which the at least one viewer terminal was introduced. Accumulating rewards to;
A method for providing a crowdfunding advertisement service using influencer marketing comprising a.
The method of claim 1,
After the step of receiving project data from the at least one corporate terminal through a development platform and uploading the registered project data,
Mapping and storing an account of the at least one funding terminal and the participation event when a participation event participating in crowdfunding is generated from at least one funding terminal;
When a product or service is released by completing a project in the at least one corporate terminal, providing the released product or service to the at least one funding terminal;
The method of providing a crowdfunding advertisement service using influencer marketing further comprising a.
The method of claim 1,
When analyzing and tracking the path into which the at least one viewer terminal has flowed, it is to track the cookie value of the at least one viewer terminal or an event including keystrokes and web traffic, using influencer marketing How to provide funding advertisement service.
The method of claim 1,
When the at least one viewer terminal flows to the page where the project data was uploaded via the channel page and participates in crowdfunding, the at least one viewer terminal analyzes and tracks the flow path of the influencer terminal. After accumulating rewards in your account,
When the project data is inserted and shared in at least one type of medium in the at least one viewer terminal, and the shared terminal is introduced through the at least one type of medium, a reward is given to the account of the at least one viewer terminal. Accumulating;
The method of providing a crowdfunding advertisement service using influencer marketing further comprising a.
The method of claim 1,
When at least one viewer terminal flows to the page where the project data was uploaded via the channel page and participates in crowdfunding, the influencer terminal's account by analyzing and tracking the route to which the at least one viewer terminal was introduced. After the step of accumulating rewards on,
Configuring the project data of the crowdfunding, influencer data, project creator data, multimedia data, viewer data, and linguistic characteristics of the page on which the project data is uploaded into a data set;
Performing pre-processing for machine learning on the data set and predicting success or failure of a crowd project using a multilayer perceptron, which is a deep learning algorithm;
Providing a report corresponding to the predicted success or failure to the at least one corporate terminal;
The method of providing a crowdfunding advertisement service using influencer marketing further comprising a.
The method of claim 1,
When the at least one viewer terminal flows to the page where the project data was uploaded via the channel page and participates in crowdfunding, the at least one viewer terminal analyzes and tracks the flow path of the influencer terminal. After accumulating rewards in your account,
Transferring the accumulated rewards to an account registered in an account of the influencer terminal in real time or periodically;
The method of providing a crowdfunding advertisement service using influencer marketing further comprising a.
The method of claim 1,
Prior to the step of receiving project data from the at least one corporate terminal through a development platform and uploading the registered project data,
Collecting at least one influencer terminal, content included in a channel page of the at least one influencer terminal, and information on a viewer terminal introduced into the channel page;
Analyzing the collected information to determine the influencer's and viewer's inclinations to form a database;
The method of providing a crowdfunding advertisement service using influencer marketing further comprising a.
The method of claim 1,
When the at least one viewer terminal flows to the page where the project data was uploaded via the channel page and participates in crowdfunding, the at least one viewer terminal analyzes and tracks the flow path of the influencer terminal. After accumulating rewards in your account,
Register information and funding amount of at least one viewer terminal participating in the crowdfunding with at least one third trust institution as a creditor and credit amount for the at least one corporate terminal, and transfer the product delivery period included in the project data to the fulfillment period. Setting an address of the at least one viewer terminal as a destination;
The method of providing a crowdfunding advertisement service using influencer marketing further comprising a.
The method of claim 1,
When the at least one viewer terminal flows to the page where the project data was uploaded via the channel page and participates in crowdfunding, the at least one viewer terminal analyzes and tracks the flow path of the influencer terminal. After accumulating rewards in your account,
When an alarm for the delivery delay is received from the at least one corporate terminal, the total weighted delivery delay time is calculated by considering the weight for the delivery delay time (Tardiness) based on the funding time of the at least one viewer terminal. Transmitting a result of determining a processing order to minimize to the at least one enterprise terminal;
Transmitting a delivery scheduled arrival schedule reset based on the processing order to the at least one viewer terminal;
The method of providing a crowdfunding advertisement service using influencer marketing further comprising a.
An application stored on a medium for executing the method of claim 1.

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