KR102312503B1 - E-commerce system using a multimedia file having a product information - Google Patents

Abstract

The present invention relates to e-commerce, and more particularly, to a system supporting e-commerce using a multimedia file having sales information embedded therein. According to one aspect of the present invention, there is provided an e-commerce system using a product multimedia file including sales information. The e-commerce system generates a raw multimedia file by photographing a product with a camera, and inserts sales information including product identification information for identifying a product, a selling price, and seller identification information into the original multimedia file to create a product multimedia file. An app server that identifies and collects the product multimedia file from one or more Internet service servers that post the product multimedia file uploaded by the seller terminal, and reproduces the product multimedia file downloaded from the app server, and a purchaser terminal that performs a payment procedure using the sales information, and a payment module that performs a payment procedure with the purchaser terminal using the sales information.

Description

E-commerce system using a multimedia file with embedded sales information {E-commerce system using a multimedia file having a product information}

The present invention relates to e-commerce, and more particularly, to a system supporting e-commerce using a multimedia file having sales information embedded therein.

E-commerce through online has activated not only business-to-individual transactions, but also individual-to-individual transactions. While business-to-person transactions are conducted through professional e-commerce sites, personal transactions are available through e-commerce sites such as eBay, ignoring the characteristics and advantages of personal transactions and only through professional e-commerce methods. On the other hand, Internet services (Social Networking Service; SNS) for the purpose of sharing information between individuals such as Facebook, Internet services for the purpose of sharing videos such as Youtube, Internet services such as Web TV, and Internet services such as webmail Although the basic environment necessary for interpersonal transactions has been created, functions necessary for interpersonal transactions have not been provided.

We aim to provide an e-commerce system that enables transactions between individuals through Internet services. An e-commerce system is provided so that small-scale personal transactions can be conveniently and safely performed without going through a professional e-commerce site that has to go through a complicated pre-procedure for use.

According to one aspect of the present invention, there is provided an e-commerce system using a product multimedia file including sales information. The e-commerce system generates a raw multimedia file by photographing a product with a camera, and inserts sales information including product identification information for identifying a product, a selling price, and seller identification information into the original multimedia file to create a product multimedia file. An app server that identifies and collects the product multimedia file from one or more Internet service servers that post the product multimedia file uploaded by the seller terminal, and reproduces the product multimedia file downloaded from the app server, and a purchaser terminal that performs a payment procedure using the sales information, and a payment module that performs a payment procedure with the purchaser terminal using the sales information.

According to another aspect of the present invention, there is provided a seller terminal used in an e-commerce system using a product multimedia file including sales information. The seller terminal includes a camera for generating a raw multimedia file by photographing a product, a display for displaying a user interface for receiving sales information including product identification information for identifying a product, a selling price, and seller identification information, the raw material A processor for generating a product multimedia file by inserting the sales information into a multimedia file, and a memory for storing the raw multimedia file, the sales information, and the product multimedia file, wherein the product multimedia file is stored in one or more Internet service servers. It is uploaded, and the purchaser's terminal that has downloaded the product multimedia file may be used to perform a payment procedure.

According to another aspect of the present invention, there is provided a storage medium for storing a program executed in a seller terminal used in an e-commerce system using a product multimedia file including sales information. The storage medium controls the display to display a user interface through which sales information including product identification information for identifying a product, a selling price, and seller identification information can be input, and a raw multimedia file generated by the processor photographing the product It is possible to store a program for controlling to generate a product multimedia file by inserting the sales information in the , and for controlling the upload of the product multimedia file to one or more Internet service servers.

According to another aspect of the present invention, there is provided an app server used in an e-commerce system using a product multimedia file including sales information. The app server includes a processor and a memory in which the program is stored, but the program classifies the product multimedia file based on the product category to register the product, and sends one or more classified product multimedia files to the purchaser terminal according to the request of the purchaser terminal. When the payment procedure between the purchaser terminal and the payment module is in progress, the validity of the product is checked so that the payment procedure is completed, and the sales status of the registered product can be managed according to the completion of the payment procedure.

Here, the program classifies the product multimedia file based on the product category and creates a product multimedia file in which sales information including product identification information, sales price, and seller identification information for identifying the product before registering the product is inserted. It may be collected from one or more Internet service servers.

To this end, the app server includes a search engine that searches for the product multimedia file on a web page provided by the Internet service server, a product multimedia file database in which the searched product multimedia file is registered, a category database in which the product category is registered, and the It may further include a product database in which the product corresponding to the product multimedia file classified by product category is registered.

On the other hand, if the program receives the original multimedia file or the product multimedia file from the seller terminal before classifying the product multimedia file based on the product category and registering the product, the product identification information may be generated and transmitted to the seller terminal.

According to the e-commerce system disclosed as an embodiment of the present invention, the seller does not need to go through a specialized e-commerce site that has to go through a complicated pre-procedure for use. In addition, since a small-scale interpersonal transaction can be made through an already widely used and familiar Internet service, it is possible to conveniently and safely conduct interpersonal transactions.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention is described with reference to the embodiments shown in the accompanying drawings. For ease of understanding, like elements have been assigned like reference numerals throughout the accompanying drawings. The configuration shown in the accompanying drawings is merely an exemplary embodiment for explaining the present invention, and is not intended to limit the scope of the present invention.
1 schematically shows a physical component of a server for implementing an e-commerce service using a multimedia file in which sales information is embedded according to an embodiment of the present invention.
FIG. 2 schematically shows a physical component of a user terminal for implementing an e-commerce service using a multimedia file in which sales information is embedded according to an embodiment of the present invention.
3 is a diagram schematically illustrating an e-commerce service using a multimedia file in which sales information is embedded according to an embodiment of the present invention.
4 is a diagram for explaining a process of providing an e-commerce service using a multimedia file in which sales information is embedded according to an embodiment of the present invention.
5 is another diagram for exemplarily explaining a process of providing an e-commerce service using a multimedia file in which sales information is embedded according to an embodiment of the present invention.
6 is a diagram for explaining a method of providing an e-commerce service using a multimedia file embedded with sales information in an integrated manner in an online service server according to an embodiment of the present invention.
7 is a diagram for explaining a method of providing an e-commerce service using a multimedia file embedded with sales information through an online service server according to an embodiment of the present invention.
8 is a diagram for explaining a method of independently providing an e-commerce service using a multimedia file having sales information embedded therein to an online service server according to an embodiment of the present invention.
9 is a diagram exemplarily illustrating the configuration of an e-commerce system using a multimedia file in which sales information is embedded according to an embodiment of the present invention.

Since the present invention can have various changes and can have various embodiments, specific embodiments are illustrated in the drawings and will be described in detail through the detailed description. However, this is not intended to limit the present invention to specific embodiments, and it should be understood to include all modifications, equivalents and substitutes included in the spirit and scope of the present invention.

1 schematically shows a physical component of an app server 100 for implementing an e-commerce service using a multimedia file in which sales information is embedded according to an embodiment of the present invention.

The app server 100 is composed of one server or a plurality of servers, and the server includes one or more processors 110 and memory 120 for executing a program corresponding to each purpose. Additionally, the app server 100 may include an internal or external storage device, and the storage device may record and reproduce information electrically, magnetically, or optically. Meanwhile, the app server 100 may communicate with another app server 100 belonging to the same system or a server belonging to another system through a communication network. In the present specification, for convenience of explanation, the subject for processing each step or task is expressed as a system, but in reality all processing is performed by the processor 110 and memory 120 that perform commands by the program installed in the app server 100. can be done by

The app server 100 having the basic configuration shown in FIG. 1 includes a processor 110 , a memory 120 , a data storage device 130 , an input/output device 140 , and a network device 150 .

* The processor 110 has a data operation function and controls the operation of the user terminal as a whole. In detail, the processor 110 controls the component to perform a basic function of the app server 100, and controls the component to perform a program. To this end, the processor 110 executes the program in cooperation with the on-board operating system.

It may vary depending on the type of server, but the memory 120 may include a volatile memory and a non-volatile memory. The operation of the memory 120 is controlled by a memory controller (not shown). The volatile memory is, for example, random access memory (RAM), and the non-volatile memory is, for example, read only memory (ROM), flash memory, or the like. The memory 120 stores one or more files constituting an operating system, middleware, API, etc. necessary for performing a basic function of the user terminal, and a program executed by the processor 110, and stores data necessary during the execution of the program. .

The app server 100 may additionally include a data storage device 130 . The data storage device 130 may be removable or fixed, for example, a magnetic disk, an optical disk, etc., but is not limited thereto. The data storage device 130 may store a program for implementing an e-commerce service using a multimedia file in which sales information is embedded, data for executing the program, a database, and the like.

The app server 100 may additionally include an input/output device 140 . The input device may be, for example, a keyboard, a mouse, or a touchpad, but is not limited thereto. The output device may be a display, a speaker, a printer, or the like, but is also not limited thereto.

The app server 100 may additionally include a network device 150 . The network device 150 enables the app server 100 to transmit and receive data to and from an external device through a communication network. Data transmitted and received by the app server 100 may be, for example, computer-related commands, data structures, program modules, and the like, but is not limited thereto. The network device 150 converts the data output from the app server 100 into an electric/optical signal or a wireless signal according to a predetermined communication protocol and transmits the converted data, and transmits the received signal to the processor 110 .

FIG. 2 schematically shows a physical component of a user terminal for implementing an e-commerce service using a multimedia file in which sales information is embedded according to an embodiment of the present invention. The user terminal may be divided into a seller terminal and a purchaser terminal, but since the physical configuration is substantially the same, the description will be made without distinguishing between the two in FIG. 2 .

Referring to FIG. 2 , the user terminal 200 includes, for example, a processor 210 , a wireless transceiver 220 , a display 230 , a display controller 235 , a memory 270 , a memory controller 275 , It may include an input/output device 260 , an auxiliary communication module 225 , a camera module 240 , and a power supply 250 . For reference, the components of the user terminal 200 shown in FIG. 2 are only examples, and one or more components may be added or omitted. Therefore, it should be understood that the embodiments according to the present invention are not necessarily implemented only in the user terminal 200 having the component shown in FIG. 2 .

The user terminal 200 communicates with an external device through the wireless transceiver 220 , the auxiliary communication module 225 and/or the connector. The external communication device includes another user terminal 200 capable of communicating through a communication network, a computer, or a server. Communication network should be construed to include not only wired and wireless networks such as the Internet or wireless LAN, but also cables such as USB connecting two or more devices or local area networks such as Bluetooth.

The processor 210 controls the overall operation of the user terminal 200 as a processor 210 having a data operation function. In detail, the processor 210 controls the component unit to allow the user terminal 200 to perform a basic function regardless of whether or not a user's input exists, and controls the component unit to execute a command according to the user's input. To this end, the processor 210 executes an application program (hereinafter referred to as an app) in cooperation with the mounted operating system. Here, the app includes not only a program selectively executed by the user or an external device, but also a program executed regardless of the user's selection to perform a basic function of the terminal. In detail, the processor 210 processes voice/sound/data input in the form of an electrical signal through the wireless transceiver 220 and/or the auxiliary communication module 225 . The processed voice/sound/data is output through the display 230 or the input/output device 260 . The user terminal 200 displays one or more apps that the user can select, and displays a user interface on the display 230 that allows the user to use the selected app by executing the selected app. The user interface allows the user to select an app, launch it, and perform necessary actions.

The wireless transceiver 220 transmits or receives a wireless signal according to one or more communication methods through an antenna (not shown) under the control of the processor 210 . Here, the wireless transceiver 220 may communicate with, for example, a base station according to a mobile communication standard such as W-CDMA and LTE. The wireless transceiver 220 converts the electrical signal output from the processor 210 into a wireless signal and transmits it to an external device through the communication network, converts the wireless signal received through the communication network into an electrical signal and inputs it to the processor 210 . The wireless signal transmitted and received by the wireless transceiver 220 may be, for example, a voice call, data, text/multimedia message, or the like.

The auxiliary communication module 225 transmits or receives a wired or wireless signal according to one or more communication methods under the control of the processor 210 . The auxiliary communication module 225 may support various wired and wireless communication methods, for example, short-range wireless communication methods such as wireless LAN and short-range wireless communication methods such as Bluetooth, Zigbee, Wifi-Direct, NFC, etc. may be supported as well as wired and wireless communication methods. Communication methods such as LAN and USB can also be supported.

The user terminal 200 includes a display 230 and a display controller 235 . The display 230 may be implemented as, for example, an LCD, an OLED, or the like. Meanwhile, there may be one or more displays 230 , and, for example, when there are two displays 230 , each display 230 may be disposed on the front and rear surfaces of the user terminal 200 . The display controller 235 processes the electrical signal corresponding to the screen output from the processor 210 under the control of the processor 210 and controls the display 230 to be output to the display 230 . Meanwhile, the display 230 may be a touch screen capable of receiving a touch input from a user. In this case, the touch screen may operate as an input device. When the display 230 is a touch screen, the display controller 235 may generate coordinates corresponding to the user's touch sensed on the display 230 . The generated coordinates are input to the processor 210 . Here, in the case of a touch on one or more points at the same time, there may be one or more coordinates, and in the case of a user dragging, the coordinates may be two or more.

The camera module 240 includes one or more cameras that capture at least one of a still image and a moving image under the control of the processor 210 . Still images and/or moving images captured by the camera module 240 are stored in the memory 270 . When there are two or more cameras, one of the plurality of cameras may be disposed on the front side of the user terminal 200 , and the rest may be disposed on the rear side of the user terminal 200 .

The power source 250 may include one or more built-in batteries or a commercial power source 250 located outside the user terminal 200 , and power to the components of the user terminal 200 under the control of the processor 210 . to supply Meanwhile, when power is supplied through the commercial power source 250 , the user terminal 200 may be connected to the commercial power source 250 located outside through a connector.

The input/output device 260 may include, for example, a button, a microphone, a speaker, a vibration motor, and a connector. Meanwhile, the input/output device 260 illustrated in FIG. 2 exemplarily illustrates devices that are substantially commonly provided to various types of user terminals 200 , and various input/output devices 260 are optionally provided or omitted. It should be noted that it may be

The button is located on the outer surface of the user terminal 200 , and is used by the user to input a command for selecting and/or executing a function of the user terminal 200 . The button may include, for example, an on/off button, a home button, a volume button, and the like. When the user presses any button, the button outputs an electrical signal to the processor 210 .

The microphone receives a voice or sound and outputs a corresponding electrical signal.

The speaker converts the input electrical signal into voice or sound and outputs it. The speaker receives voice or sound from an external device or converts an electrical signal received from the processor 210 into voice or sound. Here, the processor 210 may output a corresponding sound through the speaker when the user selects or executes a specific function of the user terminal 200 . For example, when playing back a video, an audio file included in the video may be output through a speaker.

The haptic device converts an input electrical signal into a haptic motion and outputs it. A typical haptic device is a vibration motor. The vibration motor outputs a vibration corresponding to the input electrical signal. The haptic device converts an electrical signal received from an external device or received from the processor 210 into a haptic motion. Here, the processor 210 may output a corresponding haptic motion through the haptic device when the user selects or executes a specific function of the user terminal 200 . For example, when the user presses a button, a vibration may be output whenever the button is pressed.

The connector is an interface for connecting the user terminal 200 and an external device. In the simplest example, the connector may be a power connector for connecting the user terminal 200 to the external power source 250 or a speaker/earphone jack for connecting to a speaker. On the other hand, for example, in the case of a serial high-speed interface such as USB, data and power may be simultaneously supplied to the user terminal 200 through a cable connected to the connector, and the user terminal 200 may transmit data to an external device. . Also, for example, in the case of a wired LAN connector, the user terminal 200 may transmit/receive data to and from an external device connected to the Internet through a cable connected to the connector.

The user terminal 200 includes a memory controller 275 and a memory 270 . The memory 270 includes a volatile memory 270 and a non-volatile memory 270 . The volatile memory 270 is, for example, random access memory (RAM), and the non-volatile memory 270 is, for example, read only memory (ROM), flash memory, or the like. The memory 270 stores one or more files constituting an operating system, middleware, API, etc. necessary for performing a basic function of the user terminal 200 , and an app performed by the processor 210 , and data required during the execution of the app. save the In addition, the memory 270 also stores information necessary for configuring the user interface, for example, an image of the app, properties of the app, a processing routine, and the like. The memory controller 275 controls the operation of the memory 270 . For example, the memory controller 275 controls the memory 270 to store an electrical signal corresponding to data output by the processor 210 , and causes the memory 270 to output data requested by the processor 210 . Control.

The user terminal 200 having the above-described exemplary configuration will be described below with reference to an e-commerce system using a multimedia file embedded with sales information according to an embodiment of the present invention. Even if the physical components shown in FIG. 2 are not explicitly cited, it is assumed that the e-commerce system using a multimedia file containing sales information according to an embodiment of the present invention is implemented and executed only by simple data processing without a physical configuration. should not be interpreted. In order to avoid confusion, if necessary, the user terminal used by the seller is the seller terminal, and the user terminal used by the buyer is the buyer terminal.

3 is a diagram schematically illustrating an e-commerce service using a multimedia file in which sales information is embedded according to an embodiment of the present invention.

The seller terminal 310 creates a raw multimedia file by photographing the product ( 301 ). The raw multimedia file is any one of an image file, a video file, and an audio/sound file. The raw multimedia file may be photographed by the camera module 240 included in the seller terminal ( ) and stored in the memory 270 . On the other hand, the raw multimedia file may be generated by any multimedia file generating device, for example, a camera, camcorder, voice recorder, or the like, and then stored in the memory 270 through communication with the seller terminal ( ).

The seller terminal 310 generates a product multimedia file by inputting sales information ( 302 ). The sales information is information for enabling a transaction between the seller and the buyer, for example, at least one of a product name, product ID, which is product identification information for identifying a product, a selling price, and seller identification information for identifying a seller of the product. may include more than one. For example, the seller identification information is information selected by the seller, such as the seller's name or an ID registered for an online service used by the seller, or information given by the app server to the seller or the seller's terminal for product or identification, for example, the seller ID. may be Meanwhile, purchaser identification information for identifying the purchaser may be determined to be the same as the seller identification information. Here, the seller identification information can be identified by an app server and/or a payment module that provides an e-commerce service using a multimedia file in which the sale information is embedded. To this end, the seller identification information may be stored in the app server and/or the payment module in association with information necessary for payment, for example, the seller's bank account information or credit card terminal identification information. In addition, the sales information may further include any one or both of access information for accessing the app server and/or the payment module and product information, which is detailed information on the product to be sold. The sales information may be input through a user interface displayed on the display 230 or a button located on the user terminal and stored in the memory 270 .

The product multimedia file is created by inserting sales information into the original multimedia file. The processor 210 inserts the sales information at a predetermined location of the original multimedia file stored in the memory 270 . In general, a multimedia file is composed of image/video data and a header containing information thereon. Sales information may be inserted, for example, in the header of a multimedia file, but is not limited thereto. If there is a frame or data field that the user can use for any purpose, it may be inserted into at least one of them. have. Additionally, the commodity multimedia file may have a different form than the original multimedia file. For example, the raw multimedia file may be a moving picture file, and the product multimedia file may be an image file. On the other hand, the product multimedia file may be generated by the app server.

The seller terminal uploads the product multimedia file to a server that provides an online service (hereinafter referred to as an online service server) (303). The online service is a service that a seller and a buyer can access and use through a user terminal. For example, online services include instant messengers such as MSN or KAKAO TALK, social networking services such as Facebook or Twitter, emails such as Gmail or Hotmail, web storage services such as Dropbox or iCloud, video sharing such as Youtube or podcast, or Examples include web TV, e-commerce sites such as eBay or Amazon, and portal sites such as Google or Yahoo. The online service is provided by one or more online service servers, and the online service servers may be distinguished by function. In this specification, the online service server may include an app server, and additionally may further include a payment module or server (hereinafter, collectively referred to as a payment module). However, as described below, the app server and the payment module may be operated independently from the online service server.

The product multimedia file may be provided to the purchaser terminals 320 and 325 in various ways (304). The uploaded product multimedia file may be publicly or privately downloaded to the purchaser terminals 320 and 325 depending on the type of online service. As an example of public download, when a product multimedia file is uploaded to a video sharing/web TV site, an e-commerce site, or a portal site, anyone can search and publicly view or download it. An example of private download is that when a product multimedia file is uploaded to an instant messenger, social network, e-mail, web storage, etc., the seller can designate it or only the buyer included in the seller's contact information can view or download it.

On the other hand, the uploaded product multimedia file may be downloaded to the purchaser terminals 320 and 325 by a potential buyer manually searching for the product multimedia file, or automatically retrieved by the e-commerce system and downloaded to the purchaser terminals 320 and 325. . The e-commerce system collects the uploaded multimedia files by accessing the online service server. When a product multimedia file in which sales information is inserted is found among the collected multimedia files, the e-commerce system may classify the product multimedia file using the sales information and the like. The classified product multimedia file may be provided to the purchaser terminal by a request from the purchaser terminal. The request of the purchaser terminal may be an authentication request such as a login for using an online service as well as a download request of the product multimedia file itself.

The product multimedia file may be played by a dedicated program such as an image viewer or a video player, but may be played by a general program capable of processing and displaying the product multimedia file such as an Internet browser as well as the dedicated program. Upon reproduction of the product multimedia file selected by the purchaser, the program extracts sales information included in the product multimedia file. The extracted sales information is transmitted to the app server and/or payment module, and thereafter, the purchaser terminals 320 and 325 communicate with the app server and/or the payment module to display product information or a screen to proceed with the payment procedure. can The product information received from the app server may be output through, for example, an internet browser or a dedicated app. The payment procedure may be performed by, for example, an ActiveX or dedicated app downloaded from an app server or an approval module.

Through the above-described method, the seller can sell the product through an Internet service without an e-commerce function. In addition, the purchaser terminal can acquire information necessary for completing the transaction from the product multimedia file downloaded from the Internet service server.

4 is a diagram for explaining a process of providing an e-commerce service using a multimedia file in which sales information is embedded according to an embodiment of the present invention.

Referring to FIG. 4 , the purchaser downloads the product multimedia file through the purchaser terminal. The purchaser terminal downloads the product multimedia file from the online service server through the communication network using the wireless transceiver 220 or the auxiliary communication module 225 and stores it in the memory 270 . The stored product multimedia file is displayed on the display 230 after being decoded by the processor 210 . The processor 210 decodes the image/video data in a suitable decoding method based on the information included in the header of the product multimedia file. The decoded product multimedia file is displayed on the display 230 by an Internet browser or a dedicated app. Here, the processor 210 may identify the sales information included in the header.

In step 400 , the purchaser selects the product multimedia file displayed on the display 230 using the touch screen or input device of the purchaser terminal. Here, the product multimedia file may be displayed in either a pre-play state or a play-in state indicated by an icon. In the pre-play state, the product multimedia file may be played.

In steps 405 and 410, the processor 210 identifies the coordinates corresponding to the touch of the buyer detected on the display 230, and transmits the sales information included in the header of the product multimedia file displayed at the coordinates to the wireless transceiver 220 or It is transmitted to the payment module and the app server 100 through the communication network using the auxiliary communication module 225 . When the sales information includes access information, the program being executed by the processor 210 may use this to access the app server and/or the payment module to transmit the sales information. If the running program is a dedicated app, even if the sales information does not include access information, the dedicated app may access a pre-designated app server and/or payment module to transmit sales information. Here, only a part of the sale information, for example, the sale price and seller identification information may be transmitted. Meanwhile, the payment module may store the received sales information in a data storage device.

In step 415, upon receiving the sale information from the purchaser terminal, the app server 100 reads the information available to the purchaser terminal from the data storage device 130 and transmits it to the purchaser terminal through the communication network by the network device 150. . The network device 150 of the app server 100 receives the sales information from the purchaser terminal through the communication network, and the processor 110 stores it in the data storage device 130 . The information that can be provided to the purchaser terminal may be, for example, seller identification information, product information registered by the seller terminal, product information for a corresponding product searched on the Internet using a product name, or a video file. On the other hand, the app server 100 may transmit the validity of the product, for example, whether the transaction for the corresponding product is completed or the number of remaining products, etc. to the purchaser terminal. This information may be converted into a suitable format and provided according to the type of the purchaser's terminal, the type of browser or app to display the information, and the like.

Additionally, the app server 100 may provide the purchaser terminal with payment screen information and/or a payment program for inputting information necessary to proceed with the payment procedure. By executing the payment screen information and/or the payment program, the purchaser terminal may display, for example, a payment screen on the display 230 in which the purchaser may input payment information. Meanwhile, if the purchaser touches the touch screen while the processor 210 reproduces the video file stored in the memory 270 , a payment procedure may be performed.

In step 420, when the purchaser inputs payment information, the purchaser terminal transmits a purchase request to the payment module to proceed with the payment procedure. Here, the purchase request may include at least one of payment information, seller identification information, and purchaser information. That is, the processor 210 may transmit the seller identification information and/or the purchaser information stored in the memory 270 to the payment module using the wireless transceiver 220 or the auxiliary communication module 225 . Payment information is information about payment methods such as bank accounts, credit cards, or Paypal. On the other hand, when a small amount payment of a mobile communication company or electronic money of an online service is used as a payment means, the user management system of the system providing the corresponding service may provide the purchaser information to the payment module. In this case, the purchaser information may include, for example, MSISDN (Mobile Subscriber ISDN Number) and the like, purchaser terminal identification information, or an ID of a purchaser registered in an online service. In order for the seller to deliver the goods to the buyer, the buyer information may further include a buyer address and/or contact information.

In step 425, upon receiving the purchase request from the purchaser terminal, the payment module searches the data storage device for sales information related to the seller identification information. When sales information related to the seller identification information is retrieved, the payment module transmits a product and seller confirmation request to the app server to verify the validity of the sales information. Here, the product and seller confirmation request may include at least a part of sales information. Meanwhile, the payment module may check the validity of the payment means, for example, whether it is a valid account/payment means or whether the balance is sufficient. If the payment means is not valid, it may proceed to step 435 without transmitting the product and seller confirmation request to the app server to notify the purchaser terminal of the purchase ineligibility. The process of confirming the validity of the payment means may be performed after receiving the purchase ID.

In step 430, upon receiving the product and seller confirmation request from the payment module, the app server 100 determines the validity of the product and/or seller to generate a purchase ID. The processor 110 of the app server 100 searches for sales information included in the product and seller confirmation request from among the sales information stored in the data storage device 130 . The processor 110 generates a purchase ID according to the searched sales information. If the searched sales information indicates that the product is not sold or the stock remains, the processor 110 generates a purchase ID indicating that the product is available for sale and transmits the generated purchase ID to the payment module. When the searched sales information indicates that the product has been sold or the product does not exist, the processor 110 generates a purchase ID indicating that the product cannot be sold and transmits the generated purchase ID to the payment module. In some cases, if the product is sold or the product does not exist, the processor 110 may notify the payment module of the error occurrence. Meanwhile, even when the seller identification information does not match, the processor 110 may generate a purchase ID indicating that the sale is impossible and transmit it to the payment module or notify the payment module of the occurrence of an error.

In step 435, upon receiving the purchase ID from the app server, the payment module performs payment using the purchaser information. When the purchase ID indicates that the sale is possible, the payment module performs payment by paying an amount corresponding to the selling price by a payment method specified by the purchaser information. The payment result is transmitted to the purchaser terminal and the app server. Here, the payment result may include sales information. Meanwhile, the payment module may check the validity of the payment means, for example, whether it is a valid account/payment means or whether the balance is sufficient. If the payment means is not valid, the purchase denial is notified to the purchaser terminal regardless of the contents of the purchase ID. When the purchase ID indicates that the sale is impossible, the payment module notifies the purchaser terminal of the non-transaction.

In step 440, upon receiving the payment result from the payment module, the app server notifies the sale completion indicating that the payment has been made normally to the buyer terminal and the seller terminal. In addition, the app server updates the sales information. In detail, the processor 110 receives the payment result from the payment module through the network device 150 . The processor 110 searches the data storage device 130 for sales information related to the received payment result, and changes the sales status related to the sales information to sold out or deducts the sold quantity from the inventory. Thereafter, the processor 110 notifies the seller terminal of the completion of the sale including the buyer address and/or contact information included in the buyer information.

In steps 445 to 460, upon receiving the payment result from the app server, the processor 210 of the seller terminal outputs it to the display 230 or the like. After confirming the payment result, the seller delivers the product using the buyer's address and/or contact information. When the delivery is completed, the seller transmits the delivery completion to the app server and/or the buyer terminal through the seller terminal.

5 is another diagram for exemplarily explaining a process of providing an e-commerce service using a multimedia file in which sales information is embedded according to an embodiment of the present invention.

Referring to FIG. 5 , the seller receives a seller ID, which is seller identification information, from the app server. The seller terminal receives the seller information from the seller and transmits it to the app server. The app server stores the seller information in the data storage device 130 and issues a seller ID, which is seller identification information. The issued seller ID is transmitted to the seller terminal, and is stored in the memory 270 of the seller terminal.

In step 500, the seller creates a raw multimedia file by photographing the product to be sold with the camera module 240 of the seller terminal. The processor 210 of the seller terminal processes the data output by the camera module 240 to generate a raw multimedia file. The generated raw multimedia file is stored in the memory 270 .

In step 505, the seller inputs a product name and a selling price. The processor 210 of the seller terminal outputs a user interface through which the seller can input a product name and a selling price on the display 230 . The input product name and selling price are inserted into or associated with the original multimedia file and stored in the memory 270 .

In step 510, the seller terminal transmits the product multimedia file or raw multimedia file and sales information to the app server. The processor 210 of the seller terminal may transmit the product multimedia file or the raw multimedia file and the sale information to the app server through the communication network using the wireless transceiver 220 or the auxiliary communication module 225 .

In step 515, upon receiving the product multimedia file or raw multimedia file and sales information, the app server assigns a unique product ID for identifying the product to be sold. The processor 110 of the app server stores the received product multimedia file or raw multimedia file and sales information in the data storage device 130, and generates a unique product ID that can identify them. The processor 110 of the app server transmits the product ID to the seller terminal through the network device 150 .

In step 520, upon receiving the product ID, the seller terminal inserts the product ID and/or the seller ID into the product multimedia file and uploads it to the online service server. The processor 210 of the merchant terminal transmits the product multimedia file into which the product ID and/or the merchant ID is inserted through the communication network using the wireless transceiver 220 or the auxiliary communication module 225 to the online service server. Here, depending on the type of the online service, a procedure of logging in or the like to access the corresponding online service server may precede uploading of the product multimedia file. The online service server that has received the product multimedia file into which the product ID and/or the seller ID is inserted may publish the product multimedia file in various ways according to the type of the online service.

When the product multimedia file is uploaded to the online service server, the purchaser terminal may view or download the product multimedia file in various ways. The online service server may publish at least one product multimedia file or transmit a link to the product multimedia file to the purchaser terminal. The processor 210 of the purchaser terminal executes a general-purpose browser or a dedicated app and displays it on the display 230 . When the purchaser selects a product multimedia file or link using a touch screen or a button, the processor 210 may play the selected product multimedia file or request product information from the app server. Here, when the product multimedia file is an image, the general-purpose browser or dedicated app outputs the product multimedia file, and when the product multimedia file is a video, the video playback app may display the product multimedia file.

In step 525, when the purchaser decides to purchase, the purchaser terminal transmits a purchase request to the payment module to proceed with the payment procedure. The purchaser accesses the payment module through the purchaser terminal and transmits a purchase request. Here, the purchase request may include sales information and purchaser information.

In step 530, the payment module processes a purchase request from the purchaser in conjunction with the app server. Upon receiving the purchase request from the purchaser terminal, the payment module searches the data storage device for sales information related to the seller identification information. When sales information related to the seller identification information is retrieved, the payment module transmits a product and seller confirmation request to the app server to verify the validity of the sales information. Here, the product and seller confirmation request may include sales information.

Upon receiving the product and seller confirmation request from the payment module, the app server determines the validity of the product and/or seller to generate a purchase ID. The processor 110 of the app server searches for sales information included in the product and seller confirmation request from among the sales information stored in the data storage device 130 . The processor 110 generates a purchase ID according to the searched sales information. If the searched sales information indicates that the product is not sold or the stock remains, the processor 110 generates a purchase ID indicating that the product is available for sale and transmits the generated purchase ID to the payment module. When the searched sales information indicates that the product has been sold or the product does not exist, the processor 110 generates a purchase ID indicating that the product cannot be sold and transmits the generated purchase ID to the payment module. In some cases, if the product is sold or the product does not exist, the processor 110 may notify the payment module of the error occurrence. Meanwhile, even when the seller identification information does not match, the processor 110 may generate a purchase ID indicating that the sale is impossible and transmit it to the payment module or notify the payment module of the occurrence of an error.

In step 535, upon receiving the purchase ID from the app server, the payment module performs payment using the purchaser information. When the purchase ID indicates that the sale is possible, the payment module performs payment by paying an amount corresponding to the selling price by a payment method specified by the purchaser information. The payment result is transmitted to the purchaser terminal and the app server.

6 is a diagram for explaining a method of providing an e-commerce service using a multimedia file embedded with sales information in an integrated manner in an online service server according to an embodiment of the present invention.

Referring to FIG. 6 , the online service server 600 includes a payment module 610 and an app server 620 . The payment module 610 performs payment for the purchase of goods or services provided by the online service server 600 . Here, the payment module 610 may perform payment according to the provision of an e-commerce service using a multimedia file in which sales information is embedded. The app server 620 provides an e-commerce service using a multimedia file in which sales information is embedded.

The seller terminal 210 and the buyer terminal 220 execute the online service apps 211 and 221 to access the online service server 600 through a communication network. Here, the online service apps 211 and 221 are programs used to use the online service, and may be a general-purpose browser or an online service-only app. The seller terminal 210 creates a product multimedia file by photographing the product and inputting sales information. The generated product multimedia file is uploaded to the online service server 600 . The app server 620 collects product multimedia files uploaded to the online service server 600 and stores sales information in a data storage device.

The purchaser terminal 220 downloads the product multimedia file from the online service server 600 . In addition, the purchaser terminal 220 may receive detailed information from the app server 620 . When the purchaser decides to purchase, the online service app 211 of the purchaser terminal 220 transmits a purchase request to the app server 620 . According to the purchase request, the app server 620 extracts sales information corresponding to the payment request from the data storage device. After verifying the validity of the extracted sales information, the app server 620 requests payment to the payment module 610 . Then, the app server 620 updates the sales information according to the sale of the product.

7 is a diagram for explaining another method of providing an e-commerce service using a multimedia file embedded with sales information through an online service server according to an embodiment of the present invention.

Referring to FIG. 7 , the online service server 700 includes a payment module 710 and an app server 720 , and the app server 730 and the payment module 740 are located outside the online service server 700 . do. The payment module 710 performs payment for the purchase of goods or services provided by the online service server 700, and the payment module 740 pays according to the provision of an e-commerce service using a multimedia file containing sales information. carry out Meanwhile, the payment module 710 may also perform payment according to the provision of an e-commerce service using a multimedia file in which sales information is embedded. The app servers 720 and 730 provide an e-commerce service using a multimedia file in which sales information is embedded.

The seller terminal 210 and the purchaser terminal 220 execute the online service apps 211 and 221 to access the online service server 700 and/or the app server 720 through the communication network, or the dedicated apps 212 and 222 ) to access the app server 730 through a communication network. Here, the dedicated apps 211 and 221 are programs used to use an e-commerce service using a multimedia file in which sales information is embedded. The app server 720 collects product multimedia files uploaded to the online service server 700 and stores sales information in a data storage device.

The app server 720 may share the product multimedia file collected through the app server 730 and the communication network. That is, the seller or the buyer can use the e-commerce service using the multimedia file in which the sales information is embedded through the app server 730 instead of the online service server 700 . The app server 730 may receive product multimedia files and/or sales information from one or more app servers 720 installed for each of the plurality of online service servers 700 . The app server 730 may download the product multimedia file to the purchaser terminal 220 accessed through the dedicated apps 212 and 222 . Product multimedia files and/or sales information stored in each of the app servers 720 and 730 should be synchronized. That is, the purchaser may perform the payment procedure by any one of the payment module 710 included in the online service server 700 and the payment module 740 interworking with the app server 730 . Accordingly, the app server 720 to which the product multimedia file is first uploaded updates the sales information according to the payment result.

FIG. 8 is a diagram for explaining another method of independently providing an e-commerce service using a multimedia file having sales information embedded therein to an online service server according to an embodiment of the present invention.

Referring to FIG. 8 , the online service server 800 does not include a payment module and an app server, and the app server 810 and the payment module 820 are located outside the online service server 800 . The payment module 820 performs payment according to the provision of an e-commerce service using a multimedia file in which sales information is embedded. The app server 810 provides an e-commerce service using a multimedia file in which sales information is embedded. The seller terminal 210 and the purchaser terminal 220 execute the online service app and connect to the online service server 800 and/or the app server 810 through a communication network.

The seller terminal 210 and the buyer terminal 220 execute the online service apps 211 and 221 to access the online service server 800 through the communication network, and execute the dedicated apps 212 and 222 to run the app through the communication network. The server 810 is connected. Using the dedicated app 212, the seller can create a product multimedia file. The generated product multimedia file is uploaded to the online service server 800 . At the same time, the dedicated app 212 uploads the product multimedia file to the app server 810 . Accordingly, even if the online service server 800 does not include the app server and the payment module, the seller and the buyer can use the e-commerce service using the multimedia file in which the sales information is embedded.

Meanwhile, the dedicated app 222 may identify the product multimedia file uploaded to the online service server 800 . To this end, the dedicated app 222 may determine whether the online service app 221 is a product multimedia file by accessing the online service server 800 and inspecting the header of the downloaded multimedia file. Alternatively, the dedicated app 222 may share login information for the online service app 221 to access the online service server 800 . In this case, the dedicated app 222 may collect product multimedia files by, for example, periodically accessing the online service server 800 regardless of whether the online service app 221 is driven or not. In this case, the target for collecting the product multimedia file may be limited to, for example, a target included in the buyer's address book or friend list. In addition, the collected product multimedia files may be uploaded to the app server 810 and shared with a target included in the buyer's address book or friend list.

On the other hand, the app server 810 collects the product multimedia files uploaded to at least one or more online service servers 800 and provides them to the seller terminal 210 and/or the buyer terminal 220 through the dedicated apps 212 and 222 . can do. That is, even if the seller or the buyer does not access each of the plurality of online service servers 800 , the product multimedia file uploaded to each online service server 800 can be downloaded. Meanwhile, since the payment procedure is also processed by the payment module 820 located independently of the online service server 800, even if the product multimedia file is uploaded to an online service server that does not have a payment module, the multimedia file containing sales information is used. E-commerce services are available.

9 is a diagram exemplarily illustrating the configuration of an e-commerce system using a multimedia file in which sales information is embedded according to an embodiment of the present invention.

Referring to FIG. 9 , an e-commerce system according to an embodiment of the present invention includes a link manager, a search engine, a category manager, a product manager, an app server, a category database, a product multimedia file database, a product database, a sales database, a transaction database, and a seller. /Contains the buyer database, and additionally includes a monitoring manager.

The link manager 900 is a link manager that enables the search engine 905 to efficiently search for product multimedia files. The link manager 900 performs the search engine 905, such as how often the link of the product multimedia file searched in the past is updated, whether the link is valid, how long the link remains as a dead link if the link is not valid, when the most recent search date is, etc. Manage the search history of

The search engine 905 searches for product multimedia files in the Internet service. For example, the search engine 905 calls a web page provided by the Internet service server and collects objects connected to links found in the process of parsing the web page. If the target linked to the link is a multimedia file, the search engine 905 checks whether sales information is included in a specific location of the multimedia file. The product multimedia file is registered in the product multimedia file database 930 .

The category manager 910 manages the category database 925 and classifies the product multimedia files searched by the search engine 905 . The category manager 910 builds a product category, registers it in the category database 925 , and allows it to be reflected in the category database 925 when a new category or tag is searched. For example, the category manager 910 may provide an interface through which the manager can monitor a new category or tag and add/change it to an already registered product category. As another example, when a new category or tag is discovered, the category manager 910 may analyze an already built product category and combine it with the nearest category. In addition, various methods of creating and managing product categories can be implemented. Meanwhile, the category manager 910 parses sales information or tags of the product multimedia file, tags of products, and the like, and maps them to product categories registered in the category database 925 .

The product manager 915 searches for sales information registered in the product multimedia file database 930 and registers it in the product database 935 . The product database 935 stores sales information. Here, the product manager 915 verifies the validity of the sales information. Since the seller can upload the same product multimedia file to a plurality of Internet services or upload a plurality of product multimedia files for the same product to the Internet service, when registering sales information in the product database 935 , the product manager 915 performs the product database (935) is compared with the sales information already registered to avoid duplicate registration. Also, whether the product is a multimedia file corresponding to a product for which a transaction has been completed may also be determined with reference to the sales database 945 .

The app server 920 provides an interface between the seller terminal and/or the buyer terminal and the app server. The app server 920 provides an interface for checking the result when the seller terminal registers the product multimedia file and a transaction is made by the registered product multimedia file. On the other hand, the app server 920 provides an interface through which the purchaser terminal can inquire the registered product multimedia file and sales information. Additionally, the service interface 920 may further provide an interface through which the purchaser can proceed with the payment procedure in conjunction with the payment module.

The seller database 940 manages seller information. The seller information includes a seller ID, which is seller identification information, and account information of the seller.

The sales database 945 manages the sales state of the product. The sales status of the product includes sales ID, sales date and time, and sales volume, which are sales identification information.

The transaction database 950 manages transaction information of products. The transaction information of the product includes a transaction ID, sales ID, and payment means, which are transaction identification information.

The buyer database 955 manages buyer information. The buyer information includes a buyer ID, which is buyer identification information, and address information required for delivery.

The monitoring manager 960 monitors the status of the category manager 910 and the product manager 915 , and notifies the manager when a situation that requires the manager's action occurs.

The above description of the present invention is for illustration, and those of ordinary skill in the art to which the present invention pertains can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

The scope of the present invention is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be construed as being included in the scope of the present invention. .

Claims (4)

In a user terminal supporting a product transaction between individuals using a product multimedia file including sales information,
A camera that creates a raw multimedia file by photographing the product;
a display for displaying a user interface through which sales information related to the product can be input and outputting a reproduced product multimedia file;
inserting the sales information into the raw multimedia file to generate a product multimedia file, and uploading the generated product multimedia file to an online service server;
Playing the product multimedia file received from the online service server,
When the user decides to purchase, including a processor for performing a purchase procedure for the product by using a purchase request including the sale information and the purchaser information,
The app server, upon receiving the purchase request, verifies the validity of the sales information, and if the verification result is valid sales information, the payment process by the payment module is performed,
A user terminal used in e-commerce using a product multimedia file including sales information. The method according to claim 1, wherein the processor,
extracting the sales information from the product multimedia file,
A user terminal used in an e-commerce system using a product multimedia file including sales information for displaying product information related to the sale information on the display when the product multimedia file is reproduced. A storage medium for storing a program executed in a user terminal that supports a product transaction between individuals using a product multimedia file including sales information, the storage medium comprising:
Create a raw multimedia file by photographing the product,
Displaying on the display a user interface through which sales information related to the product can be input,
Inserting the input sales information into the original multimedia file to create a product multimedia file,
Upload the created product multimedia file to the online service server,
The product multimedia file received from the online service server is reproduced and displayed on the display,
When the user decides to purchase, the purchase procedure for the product is performed using the purchase request including the sales information and the purchaser information,
The purchase procedure is performed between the user terminal that has downloaded the product multimedia file and the app server,
The app server, upon receiving the purchase request, verifies the validity of the sales information, and if it is valid sales information as a result of the verification, a storage medium for storing a program for allowing a payment procedure by a payment module to proceed. An e-commerce system that supports product transaction between individuals using a product multimedia file including sales information, the e-commerce system comprising:
a seller terminal for generating a product multimedia file by inserting sales information into the original multimedia file, and uploading the generated product multimedia file to an Internet service server;
a purchaser terminal for downloading and playing the product multimedia file from the Internet service server and generating a purchase request including the sale information and the purchaser information;
The product multimedia file is received from the seller terminal, sales information is extracted and stored from the product multimedia file, and when a purchase request is received from the purchaser terminal, the validity of the sales information is verified, and a payment procedure is performed according to the purchase request. an app server that does; and
An e-commerce system using a product multimedia file including sales information including a payment module for processing payment in response to a request from the app server.

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