KR102388310B1 - Method and apparatus for processing personalized content based on device independent re-grab - Google Patents

Abstract

The present invention relates to a device-independent regrab-based personalized content processing method and apparatus, the method comprising the steps of determining at least one content object including a specific content or service, and adding a grab code to the at least one content object generating a grab object by associating it; allowing the user terminal to collect a plurality of grab objects in a grab repository of the user terminal by providing the grab object to a user terminal; detecting a plurality of grab codes associated with grab objects, and performing a re-grab operation on the plurality of grab objects according to a specific classification criterion based on the plurality of grab codes while performing a re-grab operation on the at least one and providing personalization for the content object.

Description

Device-independent regrab-based personalized content processing method and apparatus

The present invention relates to a re-grab-based personalized content processing technology, and more particularly, a device-independent method for temporarily storing grab codes freely collected by a user and personalizing and re-grapping the contents related to the grab code at the time of logging into a server. It relates to a method and apparatus for processing personalized content based on in-relab.

Today, the number of Internet users is explosively increasing due to the development of wired/wireless networks (Internet) and electronic technologies, and users engage in various communication and creative activities through the network or use content provided through the network. The content on the network may include not only all cultural products that the user can receive and use through the network, such as videos (movies, dramas, etc.), novels, music, etc., but also a specific program or a number of contents.

Meanwhile, interest in users' personal websites, such as user created contents (UCC) and blogs, which are self-produced by general users, not experts, is increasing. As described above, although a large number of contents produced by general users have a high cultural ripple effect, they are currently limited to a viewing role only for simple network users.

Currently, the era of the content (media) industry through networks and networks is coming, and as the types of content diversify, a convergence phenomenon in which the difference between genres disappears in the cultural industry is occurring. However, the reality is that most of the contents are used only in a very personal space (blog) or are ending their vitality as simple posts.

Accordingly, by securing various sources and types of contents produced on the network, and providing and managing high-quality integrated contents and services, it is possible to induce the re-creation of a profit-generating model and positive contents through user-created integrated contents. There is an urgent need to build an integrated content processing apparatus or method that can To this end, it will be necessary to first build a content grab device and system that can bring various types of content that exist offline or online more easily and efficiently and share it with other users.

In addition, this system can be applied to marketing using QR codes that are currently used in various fields. However, there is an inconvenience that the user can access the corresponding content only by visiting the web page connected to the QR code after reading the QR code by shooting it directly through the smartphone.

Korean Patent Publication No. 10-2017-0039977 (2017.04.12)

An embodiment of the present invention provides a device-independent regrab-based personalized content processing method and apparatus for temporarily storing grab codes freely collected by a user, and personalizing and re-wrapping the content related to the grab code at the time of logging into a server. would like to provide

An embodiment of the present invention is a device-independent relab that can induce content use by improving the suitability of content provided to individuals by personalizing and reprocessing various content collected by the user in a form suitable for user personal information and storing it. An object of the present invention is to provide a method and apparatus for processing personalized content based on

An embodiment of the present invention provides a device-independent re-lab-based personalized content processing method and apparatus capable of maximizing content use effect and improving user convenience by recommending content optimized to an individual at the point in time when a user uses content. would like to provide

In embodiments, the device-independent regrab-based personalized content processing apparatus determines at least one content object including a specific content or service, and generates a grab object by associating a grab code with the at least one content object. allowing the user terminal to collect a plurality of grab objects in a grab repository of the user terminal by providing the grab object to the user terminal; personalization of the at least one content object while performing a re-grab operation on the plurality of grab objects according to a specific classification criterion based on the plurality of grab codes. step of providing.

The step of collecting in the grab repository of the user terminal may include providing the grab object to the user terminal in a transmission method according to the interface type of the grab code.

The providing of the personalization includes classifying the content objects included in the plurality of grab objects according to at least one classification criterion including a service type, a product value, and a type, order, time, place, and event related to digital content. and integrating content objects classified into the same category according to the classification to generate a bind object.

The providing of the personalization includes giving a priority according to user preference to the at least one classification criterion and arranging the bind object according to the priority, wherein the user preference is collected on the user terminal It may be determined by reflecting the dynamic temporary information and the static permanent information stored in association with the corresponding user terminal.

The providing of the personalization includes: determining a personalizable candidate content object from among the content objects included in the plurality of grab objects; applying and re-processing the candidate content object with user information at a current time; The method may include performing the relap operation based on the candidate content object.

The re-processing may include requesting an external linkage system for approval regarding the application result of the user information, and receiving an approval code as a response to the request to update the candidate content object.

The step of providing the personalization includes detecting the approach of the user terminal to any one of the personalized content objects, and when the access is detected, it is optimal among other content objects re-wrapped according to the same classification criteria as the corresponding content object. The method may include providing a first recommendation about a content object of , or providing a second recommendation about an optimal content object from among other content objects that have not been rewrapped while meeting the same classification criterion.

The determining of the content object includes generating a personalized content object based on personalized information about the user directly collected by the user terminal, and collecting the content object in a grab repository of the user terminal may include: The method may include storing a grab object related to a content object in the grab repository, and providing the personalization may include integrating the personalized content object with another grab object to perform the regrab operation.

In embodiments, the device-independent regrab-based personalized content processing apparatus includes a content object determiner that determines at least one content object including a specific content or service, and a grab code by associating a grab code with the at least one content object. A grab object generating unit that creates an object, a grab object sharing unit that provides the grab object to the user terminal so that the user terminal collects a plurality of grab objects in a grab repository of the user terminal, and when the user terminal access is allowed A grab code detector for detecting a plurality of grab codes associated with the plurality of grab objects, and a re-grab operation on the plurality of grab objects according to a specific classification criterion based on the plurality of grab codes and a content personalization providing unit that provides personalization of the content object.

The disclosed technology may have the following effects. However, this does not mean that a specific embodiment should include all of the following effects or only the following effects, so the scope of the disclosed technology should not be understood as being limited thereby.

The device-independent re-lab-based personalized content processing method and apparatus according to an embodiment of the present invention personalize and reprocess and store various contents collected by a user in a form suitable for user personal information. can be improved to induce content use.

A device-independent re-lab-based personalized content processing method and apparatus according to an embodiment of the present invention recommends content optimized to an individual at the point in time when a user uses the content, thereby maximizing the content use effect and improving the user's convenience. there is.

1 is a diagram illustrating a personalized content processing system according to an embodiment of the present invention.
FIG. 2 is a diagram for explaining a physical configuration of the personalized content processing apparatus shown in FIG. 1 .
FIG. 3 is a diagram for explaining a functional configuration of the personalized content processing apparatus shown in FIG. 1 .
4 is a flowchart illustrating a device-independent re-lap-based personalized content processing process according to an embodiment of the present invention.
5 and 6 are diagrams for explaining a grab object according to the present invention.
7 is a view for explaining a collection process in a user terminal according to the present invention.
8 and 9 are diagrams for explaining a process of regrapping and storing a grab object according to the present invention.
10 is a view for explaining a process of providing personalization for a content object according to the present invention.
11 is a view for explaining a process of providing a recommendation for a content object according to the present invention.

Since the description of the present invention is merely an embodiment for structural or functional description, the scope of the present invention should not be construed as being limited by the embodiment described in the text. That is, since the embodiment may have various changes and may have various forms, it should be understood that the scope of the present invention includes equivalents capable of realizing the technical idea. In addition, since the object or effect presented in the present invention does not mean that a specific embodiment should include all of them or only such effects, it should not be understood that the scope of the present invention is limited thereby.

On the other hand, the meaning of the terms described in the present application should be understood as follows.

Terms such as “first” and “second” are for distinguishing one component from another, and the scope of rights should not be limited by these terms. For example, a first component may be termed a second component, and similarly, a second component may also be termed a first component.

When a component is referred to as being “connected to” another component, it may be directly connected to the other component, but it should be understood that other components may exist in between. On the other hand, when it is mentioned that a certain element is "directly connected" to another element, it should be understood that the other element does not exist in the middle. Meanwhile, other expressions describing the relationship between elements, that is, "between" and "between" or "neighboring to" and "directly adjacent to", etc., should be interpreted similarly.

The singular expression is to be understood as including the plural expression unless the context clearly dictates otherwise, and terms such as "comprises" or "have" refer to the embodied feature, number, step, action, component, part or these It is intended to indicate that a combination exists, and it should be understood that it does not preclude the possibility of the existence or addition of one or more other features or numbers, steps, operations, components, parts, or combinations thereof.

In each step, identification numbers (eg, a, b, c, etc.) are used for convenience of description, and identification numbers do not describe the order of each step, and each step clearly indicates a specific order in context. Unless otherwise specified, it may occur in a different order from the specified order. That is, each step may occur in the same order as specified, may be performed substantially simultaneously, or may be performed in the reverse order.

The present invention can be embodied as computer-readable codes on a computer-readable recording medium, and the computer-readable recording medium includes all types of recording devices in which data readable by a computer system is stored. . Examples of the computer-readable recording medium include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like. In addition, the computer-readable recording medium is distributed in a computer system connected to a network, so that the computer-readable code can be stored and executed in a distributed manner.

All terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which the present invention belongs, unless otherwise defined. Terms defined in general used in the dictionary should be interpreted as having the meaning consistent with the context of the related art, and cannot be interpreted as having an ideal or excessively formal meaning unless explicitly defined in the present application.

1 is a diagram illustrating a personalized content processing system according to an embodiment of the present invention.

Referring to FIG. 1 , the personalized content processing system 100 may include a user terminal 110 , a personalized content processing device 130 , and a cloud storage 150 .

The user terminal 110 may correspond to a computing device capable of collecting information on content provided from various sources and managing personalized content in conjunction with one's own account, and is implemented with a smartphone, a laptop computer, or a computer. may be, and is not necessarily limited thereto, and may be implemented in various devices such as a tablet PC. The user terminal 110 may be connected to the personalized content processing apparatus 130 through a network, and a plurality of user terminals 110 may be simultaneously connected to the personalized content processing apparatus 130 .

In one embodiment, the user terminal 110 may be implemented including components for collecting identification information about content provided from various sources. For example, the user terminal 110 is a QR code reader that reads a QR code, an NFC (Near Field Communication) module capable of NFC communication, an illuminance sensor module that reads the optical pulse output from the light generating device, and inaudible sound wave It may be implemented including a microphone module for receiving the .

In another embodiment, the user terminal 110 may execute a dedicated program or a dedicated app corresponding to the transmission method according to the user's selection, and store the information collected by each method in an internal storage space. . In particular, the user terminal 110 may perform a pre-processing operation such as classification or conversion into a specific format according to the acquired information type, and through this, the user terminal 110 may smoothly process the interworking with the personalized content processing apparatus 130 .

The personalized content processing device 130 re-grabs and personalizes the grab objects connected to the grab codes collected by the user based on the time when the login of the user terminal 110 is detected, and stores it in the cloud space and integrates them. It may be implemented as a server corresponding to a computer or program to be managed. The personalized content processing apparatus 130 may be connected to the user terminal 110 through a network and may exchange information.

In an embodiment, the personalized content processing apparatus 130 may store data for processing the personalized content in conjunction with a database. Meanwhile, the personalized content processing apparatus 130 may be implemented by including a database therein, if necessary. In addition, the personalized content processing apparatus 130 may be implemented including a processor, a memory, a user input/output unit, and a network input/output unit, which will be described in more detail with reference to FIG. 2 .

The cloud storage 150 may correspond to a cloud storage server or a cloud server, and stores various data in a storage space connected to the Internet. may be applicable. The cloud storage 150 may process various user requests by interworking with the personalized content processing device 130 through a network.

In an embodiment, the cloud storage 150 may operate as a database of the personalized content processing device 130 , but is not limited thereto, and operates according to an independent control routine as a device independent from the personalized content processing device 130 . can Meanwhile, the cloud storage 150 may allocate and manage an independent storage space for each user account associated with the user terminal 110 , and may grant permission for access to each storage space. That is, the authenticated user terminal 110 may have independent access to the storage space connected to the corresponding user account, but access to the storage space connected to the other user account may be restricted.

FIG. 2 is a diagram for explaining a physical configuration of the personalized content processing apparatus shown in FIG. 1 .

Referring to FIG. 2 , the personalized content processing apparatus 130 may be implemented including a processor 210 , a memory 230 , a user input/output unit 250 , and a network input/output unit 270 .

The processor 210 may execute a procedure for processing each step in the process in which the personalized content processing device 130 operates, and manage the memory 230 that is read or written throughout the process, and the memory ( 230) may schedule a synchronization time between the volatile memory and the non-volatile memory. The processor 210 may control overall operations of the personalized content processing device 130 , and is electrically connected to the memory 230 , the user input/output unit 250 , and the network input/output unit 270 to control data flow therebetween. can do. The processor 210 may be implemented as a central processing unit (CPU) of the personalized content processing apparatus 130 .

The memory 230 is implemented as a non-volatile memory, such as a solid state drive (SSD) or a hard disk drive (HDD), and may include an auxiliary storage device used to store overall data required for the personalized content processing device 130, and , and may include a main memory implemented as a volatile memory such as random access memory (RAM).

The user input/output unit 250 may include an environment for receiving a user input and an environment for outputting specific information to the user. For example, the user input/output unit 250 includes an input device including an adapter such as a touch pad, a touch screen, an on-screen keyboard, or a pointing device, and a measurement sensor for measuring pulse, body temperature, electrocardiogram, and stress (Internet of Things) combined. of Things) may include a linked input device and an output device including an adapter such as a monitor or a touch screen. In an embodiment, the user input/output unit 250 may correspond to a computing device accessed through a remote connection, and in such a case, the personalized content processing device 130 may be implemented as a server.

The network input/output unit 270 includes an environment for connecting with an external device or system through a network, for example, a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN), and a VAN (Wide Area Network) (VAN). It may include an adapter for communication such as Value Added Network).

FIG. 3 is a diagram for explaining a functional configuration of the personalized content processing apparatus shown in FIG. 1 .

Referring to FIG. 3 , the personalized content processing device 130 includes a content object determining unit 310 , a grab object generating unit 320 , a grab object sharing unit 330 , a grab code detecting unit 340 , and a personalized content providing unit ( 350) and a control unit 360.

The content object determiner 310 may determine at least one content object including a specific content or service. Here, the content object may correspond to an object including the content of the actual content or service, and may serve to provide only information of the corresponding content or service by being connected to a unique link that can access the actual content or service. The content object determiner 310 may determine at least one content object and a combination thereof according to the type or content of the service.

The grab object generator 320 may generate a grab object by associating a grab code with at least one content object. That is, the grab object generator 320 may create a grab object that a user can grab by combining a unique identification such as a Web URL with single or combined web-based content or service. Meanwhile, the grab object generator 320 may be implemented by being included in the personalized content processing device 130 corresponding to the server, or may be implemented by being included in the user terminal 110 corresponding to the client (user terminal). (110) If implemented internally, the user's manual selection or automatic uploading to the server under specific conditions may be performed).

In addition, the grab code may correspond to a unique identifier associated with and combined with the content object, and may be assigned in units of at least one content object. Here, grab may mean an action of fetching content on the Internet according to a user's request, or may mean a result of a process that is uploaded from the user terminal 110 and becomes an object. Bind may correspond to an action of integrating and tying together contents obtained through grab.

The grab object sharing unit 330 may allow the user terminal 110 to collect a plurality of grab objects in a grab repository of the user terminal 110 by providing the grab object to the user terminal 110 . Here, the grab repository is a storage space of the user terminal 110 and may serve to store various grab objects collected by the user. In addition, although a case in which there are a plurality of grab objects collected in the grab repository has been described as an example, the present invention is not limited thereto, and the same may be applied to a case where there is only one grab object collected in the grab repository.

For example, a single or a plurality of body temperature values combined with IoT or the like in a mobile phone or measured directly by a built-in sensor of the mobile phone may exist as pre-defined preliminary grab forms such as Excel, chart, and file. The user's photos, recorded videos, call logs, download files, screenshots, voice recordings, and call recordings are manually or automatically uploaded to the server, and can be determined as a content object that can be combined the moment it is uploaded to the server. there is. That is, a perma-link or the like may be provided. In this way, when a plurality of data are uploaded simultaneously from a mobile phone, a Bind Grab object, which is a bundle of contents, can be created manually or automatically.

On the other hand, the grab object sharing unit 330 may provide the grab object to the user terminal 110 by adopting various transmission methods. According to the transmission method, the grab object sharing unit 330 may provide an image, a link, an identification code, etc. for the grab object to the user terminal 110 . ) can be provided.

In an embodiment, the grab object sharing unit 330 may provide the grab object to the user terminal 110 in a transmission method according to the interface type of the grab code. The grab code may correspond to an identification code for the grab object, for example, may correspond to a web URL accessible to a web page corresponding to the grab object. Grab code can be implemented in various interface types and included in Grab objects. For example, the grab code may include a QR (Quick Response) code, an optical pulse, an NFC tag, an inaudible sound wave, and a wireless (not shown in the drawing) such as Lora.

Meanwhile, the user terminal 110 may be implemented to include an interface module corresponding to each type in order to collect corresponding information. For example, in the case of a QR code, the user terminal 110 may photograph a QR code through a camera module, in the case of an optical pulse, a corresponding optical pulse may be detected through an illuminance sensor module, and in the case of an inaudible sound wave, a microphone module can record inaudible sound waves, and in the case of Lora, it can be received through a wireless receiver. Each operation may be performed through a dedicated program or a dedicated app installed in the user terminal 110 by the user's selection and control.

As another embodiment, the grab object sharing unit 330 may add a grab code to the electronic receipt when issuing the electronic receipt according to the completion of the payment process on the user terminal 110, and when issuing the electronic number ticket according to the completion of issuing the number ticket Grab codes can be added to the electronic number table, and when an electronic gift voucher coupon is issued upon completion of issuance of a gift certificate (or gifticon), a grab code can be added to the electronic gift voucher coupon, and various sensors (e.g., scale, thermometer, blood pressure monitor) , body fat meter, pulse meter, thermal imager, digital ruler, etc.) or IoT device and combined with single or multiple measured values to generate connected grab codes such as result values, pictures, charts, Excel and data files - In general, the user terminal 110 may receive such a value through an IoT device connected through Bluetooth or the like, or re-grab a grab or a bind generated from a separate device through an interface (refer to FIG. 5 ).

In addition, the grab object sharing unit 330 may add a grab code to the electronic event coupon when issuing an electronic event coupon according to the completion of issuance of the event coupon on the user terminal 110, and according to the completion of issuing a digital content subscription confirmation When issuing an electronic subscription, a grab code can be added to the electronic subscription.

The grab code detection unit 340 may detect a plurality of grab codes associated with a plurality of grab objects when the user terminal 110 is allowed to access. That is, when a login of a specific user account is detected through the user terminal 110 , the grab code detection unit 340 may obtain information about the grab objects stored in the grab repository of the corresponding user terminal 110 , and the grab object Grab code can be extracted from

For example, the grab code detection unit 340 may acquire a grab code corresponding to the QR code after recognizing a QR code for an image including a QR code as a grab object. In this case, the grab code may correspond to a web URL related to a specific web page. Meanwhile, the number of grab objects stored in the user terminal 110 may be plural, but is not limited thereto, and only one grab object may be stored.

The content personalization providing unit 350 may provide personalization for at least one content object while performing a re-grab operation on a plurality of grab objects according to a specific classification criterion based on the plurality of grab codes. there is. Here, the re-grab operation may correspond to an operation of re-grabbing an object created through grabbing, and may obtain and store the grab object as it is, or disassemble and reprocess the grab object and store it, or grab it. It may include an operation to bind and store objects by grouping them. The content object temporarily created in the individual's mobile phone is transmitted to the server through the grab object sharing unit 330, is confirmed as the content object, and is combined with existing objects and can be bound. Also, it goes without saying that a re-grab operation for a plurality of grab objects may be equally applied to one grab object.

In addition, the personalization operation on the content object does not stop at simply copying the content object as it is, classifying and storing it on the cloud server, but adaptively changing the content of the content object according to the current user information in the process of using the content. It may correspond to an additional operation for maximizing user convenience.

In an embodiment, the content personalization providing unit 350 classifies the content objects included in the plurality of grab objects into at least one classification including a service type, a product value, and a type, order, time, place, and event related to digital content. A bind object can be created by classifying according to a criterion and integrating the content objects classified into the same category as a result of the classification. In another embodiment, the content personalization providing unit 350 determines a common property of the content objects included in the bind object as a representative property of the corresponding bind object, and assigns the property value of the representative property based on the property value of the corresponding content object. can

In an embodiment, the content personalization providing unit 350 may give a priority according to user preference to at least one classification criterion and sort the bind objects according to the priority. Basically, the content personalization providing unit 350 collects the grab objects associated with the grab code stored in the user terminal 110 as it is, and then performs the sorting operation (see FIG. 8 ), and sets the grab objects to various classification criteria. Accordingly, it is also possible to perform an alignment operation on the newly created bind object as a result of the operation after decomposition into content grab units and provide it to the user (refer to FIG. 9 ). In this case, the user preference may be determined by reflecting the dynamic temporary information collected on the user terminal 110 and the static permanent information stored in association with the corresponding user terminal 110 . That is, the content personalization providing unit 350 may perform an operation to classify and store the content information collected on the user terminal 110 according to the individual user, and then classify and store the collected content information. In consideration of this, the classification criteria can be given priority.

To this end, the content personalization providing unit 350 may utilize information on user preferences, and user preferences may vary depending on static information such as the user's age, gender, address, etc. and dynamic information such as the user's recent activities and interests. . Also, the personalized content providing unit 350 may provide specialized information according to an individual's temperature, weight, blood pressure, and the like. The personalized content providing unit 350 may collect temporary information on a recent user action from the user terminal 110 , and collect permanent information about the user's identity on the cloud storage 150 .

In addition, the personalized content providing unit 350 may give priority to each content even within the same classification criteria and sort the content according to the priority. That is, the contents stored in the cloud storage 150 are exposed in the sorted order according to the approach of the user terminal 110 , so that the user can be provided with an opportunity to preferentially use the contents optimized for him/her.

In an embodiment, the personalization content provider 350 may sort the bind objects based on the preferences of general users. That is, the content stored in association with a specific user may be sorted according to the personal preference of the specific user, or may be sorted according to the preference, ie, popularity, of other general users independently of the personal preference.

In an embodiment, the personalization content providing unit 350 determines a personalizable candidate content object from among the content objects included in the plurality of grab objects, applies the user information of the current time to the candidate content object, and reprocesses the content object. A relap operation may be performed based on the candidate content object. The personalized content providing unit 350 may select personalizable objects as candidate content objects, and may perform a personalization operation only on the candidate content objects.

For example, when the content object relates to a discount coupon that provides a discount rate in proportion to the user's payment amount, the content personalization providing unit 350 may select a candidate content object, but a discount coupon providing a fixed discount rate In the case of , it may not be selected as a candidate content object. When the personalized content providing unit 350 personalizes a discount coupon provided after completing a specific payment as a content object, a discount coupon determined according to the payment amount of the corresponding user may be applied to be reprocessed into a discount coupon that provides a fixed discount rate.

In an embodiment, the content personalization providing unit 350 requests an external linkage system for approval regarding the application result of the user information in the process of reprocessing the content object, and receives an approval code as a response to the request to receive candidate content Objects can be updated. For example, for a discount coupon that provides a discount rate graded according to the payment amount, the content personalization providing unit 350 determines a fixed discount rate based on the payment amount at the time of the corresponding payment or the total payment amount paid for a specific period. and may request approval from an external system that provides a corresponding discount in order to be reprocessed into a discount coupon related to a fixed discount rate.

The personalized content providing unit 350 may generate a personalized content object related to a discount coupon by reflecting the approval result of the external system. That is, after applying a fixed discount rate to the discount coupon, the personalized content providing unit 350 may update the candidate content object by adding an approval code received from an external interworking system to the discount coupon.

In one embodiment, the content personalization providing unit 350 detects an approach of the user terminal 110 to any one of the personalized content objects, and when the access is detected, the content object is re-wrapped according to the same classification criteria as the content object. A first recommendation regarding an optimal content object among other content objects may be provided, or a second recommendation about an optimal content object among other content objects that have not been re-lapped while meeting the same classification criterion may be provided.

More specifically, the user can access the cloud storage 150 through the user terminal 110 to check the contents he or she has collected, and if access to a specific content is detected, the content personalization providing unit 350 provides a corresponding Another content object with better conditions than the content object may be provided to the user terminal 110 as recommended content. The user may use the content that he/she intends to select as it is, or may use the content recommended by the personalized content processing device 130 .

The controller 360 controls the overall operation of the personalized content processing device 130 , and includes a content object determiner 310 , a grab object generator 320 , a grab object sharer 330 , a grab code detector 340 , and It is possible to manage a control flow or a data flow between the personalized content providing units 350 .

4 is a flowchart illustrating a device-independent re-lap-based personalized content processing process according to an embodiment of the present invention.

Referring to FIG. 4A , the personalized content processing apparatus 130 may determine at least one content object including a specific content or service through the content object determiner 310 (step S410 ). The personalized content processing apparatus 130 may generate a grab object by associating a grab code with at least one content object through the grab object generator 320 (step S430).

In addition, the personalized content processing apparatus 130 may provide a grab object to the user terminal 110 through the grab object sharing unit 330 so that a plurality of grab objects are collected in the grab repository of the user terminal 110 ( step S450). The personalized content processing apparatus 130 may detect a plurality of grab codes associated with a plurality of grab objects when access of the user terminal 110 is permitted through the grab code detector 340 (step S470).

In addition, the personalized content processing apparatus 130 performs a re-grab operation on a plurality of grab objects according to a specific classification criterion based on a plurality of grab codes through the personalized content providing unit 350 while performing at least It is possible to provide personalization for one content object (step S490).

Referring to FIG. 4B , the personalized content processing apparatus 130 may generate a personalized content object based on the personalized information about the user directly collected by the user terminal 110 through the content object determiner 310 . (Step S420). Meanwhile, the personalized content may be directly generated by the user terminal 110 . That is, the personalized content object may correspond to a content object generated by the user terminal 110 in association with the user.

For example, a single or a plurality of body temperature values measured directly through a combination with IoT, etc. in the user terminal 110 such as a mobile phone or through a built-in sensor of the mobile phone are generated as predefined objects such as Excel, chart, and file, and are preliminary It may exist as a grab form. To this end, the user terminal 110 may be implemented to operate in connection with the IoT coupled with a measurement sensor that measures a pulse, body temperature, electrocardiogram, and stress.

Meanwhile, the personalized content processing apparatus 130 may generate a grab object by associating a grab code with at least one personalized content object through the grab object generating unit 320 . That is, the grab object generating unit 320 is connected to various sensors (eg, body weight scale, thermometer, blood pressure monitor, body fat gauge, pulse gauge, thermal imager, digital ruler, etc.) or IoT device and combined with a single or a plurality of measured values. By doing this, it is possible to generate a Grab code that is linked to the result value, figure, chart, Excel, and data file.

In addition, the personalized content processing apparatus 130 may store a grab object related to the personalized content object through the grab object sharing unit 330 in the grab repository of the user terminal 110 , and separately from the corresponding operation, a user's manual selection or specific A personalized content object may be directly received from the user terminal 110 according to a condition (step S440). In this case, the personalized content object may be determined as a grab object that can be combined with another grab object the moment transmission from the user terminal 110 to the server is completed. That is, it may be possible to provide a perma-link or the like to the personalized content object.

In addition, the personalized content processing apparatus 130 may integrate the personalized content object with other grab objects through the personalized content providing unit 350 to perform a regrab operation according to a specific classification criterion (step S460 ).

As a result, the content object temporarily created in the individual's mobile phone is transmitted to the server through the grab object sharing unit 330 , is confirmed as a grab object, and is combined with other grab objects to be bound.

5 and 6 are diagrams for explaining a grab object according to the present invention.

Referring to FIG. 5 , a grab object 510 according to the present invention includes at least one content object 530 including a specific content or service and a grab code that uniquely identifies the corresponding grab object 510 (Grab Code) ( 550) can be defined. The grab code 550 is generated in association with the grab object 510 and may be implemented as a web URL as a unique link accessible to the grab object 510 . The content object 530 may include the content of the content or service, and may include a unique link accessible to the content or service.

Meanwhile, the grab code 550 may be implemented in various interface types and provided to the user terminal 110 . For example, the grab code 550 may be implemented as a QR code 571 , an NFC tag 573 , a light pulse 575 , and an inaudible sound wave 577 . The integrated content processing device 130 may share the grab code 550 through the grab object sharing unit 330 in a transmission method according to the interface type of the grab code 550 included in the grab object 510 . The user may collect information about the grab code after executing a dedicated program or dedicated app corresponding to the transmission method through the user terminal 110 . In this case, the information stored in the user terminal 110 may be information about the grab object 510 or information about the grab code 550 .

Referring to FIG. 6 , a grab object 510 may be defined to include at least one content object 530 , and the content object 530 may be defined to include various contents or services. Also, the content object 530 may correspond to the grab object 510 , and the grab object 510 may correspond to a bind object.

In the case of FIG. 6 , the content object 530 may be defined to include advertisement, receipt, coupon, point, and link information, respectively, and the grab code 550 is the URL of a web page including all of the corresponding content object 530 . can be defined as Meanwhile, the interface type for the grab code 550 may correspond to the QR code 571 . Accordingly, when the user shoots the QR code 571 through the user terminal 110, it is possible to obtain URL information for a website including advertisements, card receipts, discount coupons, points accumulation and repurchase links as contents. .

7 is a view for explaining a collection process in a user terminal according to the present invention.

Referring to FIG. 7 , the personalized content processing apparatus 130 provides the grab object 510 to the user terminal 110 through the grab object sharing unit 330 , so that the user terminal 110 provides a plurality of grab objects 510 . data may be collected in the grab repository 710 of the user terminal 110 . That is, the user may acquire the corresponding information by recognizing the grab code 550 included in the grab object 510 to be collected.

For example, when the grab code 550 corresponds to the QR code 571 , the user shoots the QR code through the camera module of the user terminal 110 or executes a QR code reader installed in the user terminal 110 . to scan the QR code. The grab codes 550 collected by the user may be stored in the grab repository 710 of the user terminal 110 , and may be collected by the personalized content processing device 130 at the login time of the user terminal 110 . .

8 and 9 are diagrams for explaining a process of regrapping and storing a grab object according to the present invention.

Referring to FIG. 8 , the personalized content processing apparatus 130 may store content objects 830 connected to the grab code in the cloud storage 150 based on information about the grab object stored on the user terminal 110 . In this case, if the grab object connected to the grab code is the bind object 810 , the personalized content processing apparatus 130 may store it in the cloud storage 150 for each bind object 810 . Also, the personalized content processing apparatus 130 may re-wrap and classify the bind object 810 and then reprocess it. On the other hand, the information stored on the user terminal 110 is only an identifier accessible to the corresponding content, not the actual content, and the user can download the actual content at any time through mobile phone authentication.

Referring to FIG. 9 , the personalized content processing apparatus 130 obtains information about a grab object stored on the user terminal 110 based on the user's log-in time, extracts a grab code, and transfers contents connected to the grab code to the cloud. It may be collectively stored on the storage 150 . In this case, the personalized content processing apparatus 130 may classify the contents according to a specific classification criterion and then bind the classified contents to generate the bind object 810 . For example, the bind object 810 may be implemented in the form of a folder or a hashtag.

In an embodiment, the personalized content processing device 130 sets the common property of the content objects 830 included in the bind object 810 in the process of creating the bind object 810 as a representative property of the corresponding bind object 810 ( 910) and assigning an attribute value of a representative attribute based on attribute values of the corresponding content objects 830 . In FIG. 9, folder B may be composed of an electronic receipt, and after determining the total amount (or today's usage) as the representative attribute 910, 138,500 won is given as the representative attribute value as the sum of the usage amounts of the corresponding electronic receipts. can

10 is a diagram for explaining a process of providing personalization for a content object according to the present invention.

Referring to FIG. 10 , the personalized content processing apparatus 130 personalizes at least one content object while performing a re-grab operation on a plurality of grab objects through the personalized content providing unit 350 . can provide The personalized content providing unit 350 determines a personalizable candidate content object 1010 from among the content objects included in the plurality of grab objects, and applies the user information 1030 of the current time to the candidate content object 1010. It is reprocessed, and a relap operation may be performed based on the reprocessed candidate content object.

In the case of FIG. 10 , a discount coupon among the content objects collected by the user may be selected as a candidate content object 1010 that can be personalized. In order to be applied to the corresponding user, each discount coupon may include a first purchase condition, a condition related to the payment amount, etc. as a discount requirement, and the user information 1030 collected at that time is the number of purchases of 7 times and a value of 76,442 won. You can check that the payment amount has been used. The content personalization providing unit 350 applies the user information 1030 to the candidate content object 1010. As a result of applying the user information 1030 to the candidate content object 1010, only a coupon that unconditionally provides a 1% discount is applicable to the corresponding user. As a personalized content object, a 1% discount coupon can be created to create the bind object 810 .

11 is a view for explaining a process of providing a recommendation for a content object according to the present invention.

Referring to FIG. 11 , the personalized content processing device 130 detects the approach of the user terminal 110 to any one of the personalized content objects through the personalized content providing unit 350 , and when the access is detected, the corresponding content Provides a first recommendation about an optimal content object among other content objects re-wrapped according to the same classification criterion as the object, or provides a recommendation on an optimal content object among other content objects that have not been re-wrapped according to the same classification criterion 2 Can provide recommendations.

In the case of FIG. 11 , when the user accesses to use any one of his or her cards collected through the user terminal 110 , the content personalization providing unit 350 is classified and stored in the same way as the corresponding card. A card that provides the maximum benefit at a time point may be recommended to the user as the first recommended content 1110 . The content recommendation may be provided in the form of being graphically visualized and displayed so that the recommended card is emphasized on the user terminal 110 .

Also, the personalized content providing unit 350 may recommend a card having the most benefit among cards not collected by the user as the second recommended content 1130 to the user. To this end, the personalized content providing unit 350 may operate in conjunction with artificial intelligence.

As a result, the personalized content providing device 130 can personalize and store the various contents collected by the user in a form suitable for the user's personal information, and by supporting the user to use the most optimal content at the time of using the content, the user's Convenience of content use may be provided. In addition, the personalized content providing device 130 provides a user-centered content/service management by improving an environment in which content use was passive under a provider-centered content providing system, thereby preventing loss of opportunities for content and providing an optimal solution. It is possible to build a content environment that can

Although the above has been described with reference to the preferred embodiment of the present invention, those skilled in the art can variously modify and change the present invention within the scope without departing from the spirit and scope of the present invention as described in the claims below. You will understand that it can be done.

100: personalized content processing system
110: user terminal 130: personalized content processing device
150: cloud storage
210: processor 230: memory
250: user input/output unit 270: network input/output unit
310: login detection unit 330: identification object list collection unit
350: content object generating unit 370: content processing unit
390: control unit
510: grab object 530: content object
550: grab code 571: QR code
573: NFC tag 575: light pulse
577: inaudible sound wave
710: Grab Repository
810: bind object 830: content object
910: representative attribute
1010: candidate content object 1030: user personal information
1110: first recommended content 1130: second recommended content

Claims (9)

determining at least one content object including a specific content or service;
generating a grab object by associating a grab code with the at least one content object;
allowing the user terminal to collect a plurality of grab objects in a grab repository of the user terminal by providing the grab object to the user terminal;
detecting a plurality of grab codes associated with the plurality of grab objects when access of the user terminal is permitted; and
A re-grab operation on the plurality of grab objects according to a specific classification criterion based on the plurality of grab codes- The re-grab operation is an operation for re-grabbing the grab object. Acquiring and storing the grab object as it is, disassembling and reprocessing the grab object and storing it, or binding and storing the grab object as it is - providing personalization of the at least one content object while performing comprising steps,
The providing of the personalization may include: determining a personalizable candidate content object from among the content objects included in the plurality of grab objects; re-processing by applying user information of a current view to the candidate content object; and performing the re-lap operation based on the reprocessed candidate content object.
According to claim 1,
The step of collecting in the grab repository of the user terminal comprises:
and providing the grab object to the user terminal in a transmission method according to the interface type of the grab code.
According to claim 1,
The step of providing the personalization is
classifying the content objects included in the plurality of grab objects according to at least one classification criterion including a service type, a product value, and a type, order, time, place, and event related to digital content; and
and generating a bind object by integrating the content objects classified into the same category according to the classification.
4. The method of claim 3,
The step of providing the personalization is
Giving a priority according to user preference to the at least one classification criterion and arranging the bind object according to the priority,
The user preference is a device-independent re-lab-based personalized content processing method, characterized in that it is determined by reflecting the dynamic temporary information collected on the user terminal and the static permanent information stored in association with the user terminal.
delete According to claim 1,
The reprocessing step
requesting approval of the result of application of the user information to an external interworking system; and
and receiving an approval code as a response to the request and updating the candidate content object.
According to claim 1,
The step of providing the personalization is
detecting an access of the user terminal to any one of the personalized content objects; and
When the access is detected, a first recommendation regarding an optimal content object is provided among other content objects re-wrapped according to the same classification criterion as the corresponding content object, or other content objects that have not been re-wrapped while meeting the same classification criterion Device-independent re-lab-based personalized content processing method comprising the step of providing a second recommendation on an optimal content object from among.
According to claim 1,
Determining the content object includes creating a personalized content object based on personalized information about the user directly collected by the user terminal,
The step of collecting in the grab repository of the user terminal comprises receiving the personalized content object directly from the user terminal according to the user's manual selection or satisfaction of a specific condition,
The providing of the personalization comprises the step of integrating the personalized content object with another grab object to perform the regrab operation.
a content object determining unit for determining at least one content object including a specific content or service;
a grab object generating unit that generates a grab object by associating a grab code with the at least one content object;
a grab object sharing unit that allows the user terminal to collect a plurality of grab objects in a grab repository of the user terminal by providing the grab object to the user terminal;
a grab code detection unit configured to detect a plurality of grab codes associated with the plurality of grab objects when the user terminal is permitted to access; and
A re-grab operation on the plurality of grab objects according to a specific classification criterion based on the plurality of grab codes- The re-grab operation is an operation for re-grabbing the grab object. A content personalization providing unit that provides personalization of the content object while performing the operation of acquiring and storing the grab object as it is, disassembling the grab object and reprocessing and storing it, or binding and storing the grab object including,
determining, by the personalized content providing unit, a personalizable candidate content object from among the content objects included in the plurality of grab objects; re-processing by applying user information of a current view to the candidate content object; and performing the re-lap operation based on the reprocessed candidate content object.

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