KR102309196B1 - Apparatus and method for providing advertisements - Google Patents

Abstract

The present specification discloses an advertisement providing apparatus. The apparatus may include: a user-specific information receiving unit configured to receive, from a first server providing a first website, user-specific (cookie) information possessed by a user who has visited the first website; a user-specific information analysis unit for selecting a corresponding provided advertisement based on the received user-specific information; and an advertisement providing unit configured to transmit the selected advertisement provided to the first server to be exposed to the user.

Description

ADVERTISEMENTS AND METHOD FOR PROVIDING ADVERTISEMENTS

The present specification relates to an advertisement providing apparatus and method. More particularly, it relates to an apparatus capable of providing a targeted advertisement to the same user in another site by analyzing an action taken by a user on a specific website, and an operating method thereof.

Due to the development of information and communication technology, various types of advertising methods for notifying a specific product have recently appeared.

For example, a banner advertisement that exposes advertisements such as text, image, and video in a specific area on a web page displayed as the terminal accesses the web, In which the advertisement is exposed in a specific area on the screen of the application when the application is executed on the terminal Advertisements in the form of -app are being used.

These advertisements are usually terminated on the corresponding web page or web site. That is, when the user moves to another website, the above advertisement disappears. However, since there are not many situations where an advertisement on a specific website leads to a purchase immediately, the effectiveness of the advertisement may be lowered.

This trend is also particularly evident on websites that provide internet shopping, so a method for providing customized advertisements to further increase the efficiency of advertisements is being studied. has been

An object of the present specification is to provide an advertisement providing apparatus and method. More specifically, it is intended to propose a device capable of providing a targeted advertisement to the same user on another site by analyzing a user's actions on a specific website, and an operation method thereof.

An advertisement providing apparatus is provided according to an embodiment of the present specification. The device may include a cookie receiving unit configured to receive, from a first server providing a first website, user-specific information possessed by the user who has visited the first website, and the user-specific information is transmitted to the second website by the user. issued by the second server according to the purchase action performed; a user-specific information analysis unit for selecting a corresponding provided advertisement based on the received user-specific information; and an advertisement providing unit configured to transmit the selected provided advertisement to the first server to be exposed to the user.

The user-specific information may include strategic product-related unique information issued before or after clicking of a preset strategic product, and customer behavior-related unique information issued according to a search or purchase preliminary action for a product other than the strategic product.

The user-specific information analysis unit may determine a priority for each combination of the strategic product-related unique information and the customer behavior-related unique information.

The user-specific information analysis unit, when there is a combination of user-specific information in which the determined priority is greater than or equal to a reference value, selects an advertisement for a product included in the user-specific information as a provided advertisement,

When there is a combination of user-specific information in which the determined priority is less than the reference value, an advertisement for a strategic product in the same category as the product included in the user-specific information may be selected as the provided advertisement.

In the unique information related to the strategic product, the unique information before the click has a higher priority than the unique information after the click, and as for the unique information related to the customer behavior, the unique information on the preliminary purchase behavior has priority over the unique information on the search behavior It can be set high.

User-specific information within 72 hours after issuance may have a higher priority than user-specific information 72 hours after issuance.

The advertisement providing unit may exclude the product that the user has purchased or deleted from the shopping cart from the advertisement target.

The advertisement providing unit may further provide a discount coupon for a product corresponding to the selected advertisement.

According to another embodiment of the present specification, a method for providing an advertisement to a user by an advertisement providing apparatus is provided. The method includes the steps of: receiving, from a first server providing a first website, user-specific information possessed by a user who has visited the first website; wherein the user-specific information is performed by the user on a second website issued by the second server according to a purchase action; analyzing the received user-specific information; selecting a corresponding provided advertisement based on the analyzed user-specific information; It may include the step of transmitting the selected provided advertisement to the second server to be exposed to the user.

The user-specific information may include strategic product-related unique information issued before or after clicking of a preset strategic product, and customer behavior-related unique information issued according to a search or purchase preliminary action for a product other than the strategic product.

The analyzing of the user-specific information may include determining a priority for each combination of the strategic product-related unique information and the customer behavior-related unique information.

In the step of selecting the provided advertisement, when there is a combination of user-specific information in which the determined priority is greater than or equal to a reference value, selecting an advertisement for a product included in the user-specific information as the provided advertisement,

If there is a combination of user-specific information in which the determined priority is less than the reference value, selecting an advertisement for a strategic product in the same category as the product included in the user-specific information as the provided advertisement.

In the unique information related to the strategic product, the unique information before the click has a higher priority than the unique information after the click, and as for the unique information related to the customer behavior, the unique information on the preliminary purchase behavior has priority over the unique information on the search behavior It can be set high.

The step of exposing the selected provided advertisement may further include providing a discount coupon for a product corresponding to the selected advertisement.

According to another embodiment of the present specification, an advertisement providing system is provided. The system may include: a first server that provides a first website and transmits user-specific information possessed by a user who has visited the first website; a second server that issues the user-specific information according to a purchase action performed by the user on a second website; Receive user-specific information possessed by the user who has visited the first website from the first server, select a corresponding provided advertisement based on the received user-specific information information, and display the selected provided advertisement as the first server 1 advertisement providing device for transmitting to the server; may include.

According to another embodiment of the present specification, a method for an advertisement providing system to provide an advertisement to a user is provided. The method includes: issuing, by a first server, user-specific information according to a purchase action performed by the user on a first website; transmitting, by a second server, user-specific information possessed by a user who has visited the second website to an advertisement providing device; receiving, by the advertisement providing device, the user-specific information; selecting, by the advertisement providing device, a corresponding provided advertisement based on the received user-specific information; transmitting, by the advertisement providing device, the selected advertisement to the second server; and exposing, by the second server, the selected advertisement to the user.

Embodiments of the present specification collect/analyze customer behavior data on a specific website, and based on this, it is possible to achieve the effect of inducing a re-visit to the website through an advertisement in an external medium. In addition, the embodiments of the present specification may increase the exposure of strategic products through advertisement linkage with external media and provide an additional synergistic effect of strategic product sales.

1 is a conceptual diagram illustrating an advertisement providing system according to an embodiment of the present specification.
2 is a block diagram of an advertisement providing apparatus according to an embodiment of the present specification.
3 is a flowchart illustrating an advertisement providing process according to an embodiment of the present specification.

It should be noted that technical terms used herein are used only to describe specific embodiments, and are not intended to limit the present invention. In addition, the technical terms used in this specification should be interpreted in the meaning generally understood by those of ordinary skill in the art to which the present invention belongs, unless otherwise defined in this specification, and excessively inclusive. It should not be construed in the meaning of a human being or in an excessively reduced meaning. In addition, when the technical terms used in the present specification are incorrect technical terms that do not accurately express the spirit of the present invention, they should be understood by being replaced with technical terms that can be correctly understood by those skilled in the art. In addition, general terms used in the present invention should be interpreted as defined in advance or according to the context before and after, and should not be interpreted in an excessively reduced meaning.

Hereinafter, a preferred embodiment according to the present invention will be described in detail with reference to the accompanying drawings, but the same or similar components are assigned the same reference numerals regardless of reference numerals, and redundant description thereof will be omitted. In addition, in the description of the present invention, if it is determined that a detailed description of a related known technology may obscure the gist of the present invention, the detailed description thereof will be omitted. In addition, it should be noted that the accompanying drawings are only for easy understanding of the spirit of the present invention, and should not be construed as limiting the spirit of the present invention by the accompanying drawings. The spirit of the present invention should be construed as extending to all changes, equivalents, or substitutes other than the accompanying drawings.

1 is a conceptual diagram illustrating an advertisement providing system according to an embodiment of the present specification.

The advertisement providing system may include a first server 10 , a second server 20 , and a user terminal 30 . The advertisement providing apparatus 100 may provide a target advertisement for each user by interworking with the advertisement providing system.

The second server 20 provides a website (a second website) and tracks the behavior of a user who visits the second website, in particular, a behavior related to product purchase. Also, the second server 20 issues user-specific information according to an action related to product purchase to a specific user.

The user-specific information contains a record of a product purchase-related action performed by a specific user on a specific website, and may be, for example, a device identification value such as UUID (Unique User Identifiers), PCID, or a cookie. A cookie is a type of hypertext record (HTTP) and refers to a small record information file installed on the Internet user's computer by the server used by the Internet user when he or she visits a website.

The user-specific information may be a customer analysis means necessary to provide a customized product advertisement/coupon to a corresponding customer in the future.

The first server 10 provides a web site (a first web site) different from the second web site. In addition, the first server 10 transmits the user-specific information possessed by the terminal of the user who has visited the first website to the advertisement providing device 100, and the advertisement providing device 100 selects the corresponding user-customized advertisement. make it possible Meanwhile, the first server 10 exposes a specific user-customized advertisement/coupon received from the advertisement providing device 100 to the user terminal 30 .

The user terminal 30 visits a plurality of web sites according to a user's manipulation. The user terminal 30 stores the user-specific information received from the second server, and transmits the stored user-specific information to the first server 10 according to the request of the first server 10 . In addition, the user terminal 30 displays a user-customized advertisement provided through the first server 10 .

The advertisement providing device 100 interworks with the first server 10 and/or the second server 20 through a wired/wireless communication network, and receives user-specific information of a specific user from the first server 10, The second server 10 receives purchase data and the like of multiple/specific users. The advertisement providing apparatus 100 may analyze user-specific information of a specific user received from the first server 10 to provide a customized advertisement and/or coupon to the corresponding user.

Hereinafter, an operation of the advertisement providing system will be described in detail with reference to FIG. 1 .

A user visits several web sites using the user terminal 30 . The user may visit a second web site included in the advertisement providing system from among several web sites. The second website is operated by the second server 20 and may be, for example, a website that provides an Internet shopping service.

In the second web site, the user performs actions such as product search, purchase reservation, and interest product selection, and the second server 20 tracks the user's product purchase-related behavior. Also, the second server 20 issues user-specific information according to an action related to product purchase to a specific user. The user-specific information may be issued on each product page, a wish list page, an interest product designation page, a product search result page, and the like. For example, user-specific information including category and product information of a product may be issued from the product page, and user-specific information including information about adding (In)/deleting (Out) to the shopping cart may be issued from the shopping cart page. In addition, user-specific information including information on designation (In)/release (Out) of products of interest may be issued from the product of interest designation page, and user-specific information including product category information related to a search term may be issued from the search result page. The issued user-specific information may be configured to be stored for a predetermined period (eg, up to 30 days).

User-specific information in the present specification is issued on each page according to a customer's behavior, but can be largely divided into two types.

The first is user-specific information that is divided into before and after clicking on a strategic product (eg, HOT click product), that is, before clicking on a strategic product/after clicking on a strategic product, and this is called strategic product-related unique information.

The second is user-specific information to distinguish the degree of relevance to customer's actual purchasing behavior, that is, user-specific information in a form that is divided into simple search and active purchase pre-purchase, and is called customer behavior-related unique information.

User-specific information issued according to a product purchase-related action performed by the user on the second website is stored in the user terminal 30 .

When the user ends the visit of the second website and moves to the affiliated website (the first website), the first server operating the first website provides user-specific information stored in the user's terminal 30 . The information is acquired and transmitted to the advertisement providing device 100 . The first web site may be a web site different from that of the second web site, for example, a news/information/blog/community site.

The advertisement providing apparatus 100 that has received the user-specific information possessed by the user who has visited the first website from the first server analyzes the user-specific information and selects an advertisement to be provided to the user.

More specifically, the advertisement providing device 100 combines one or more unique information related to the strategic product and the customer behavior-related unique information possessed by the user, and determines a priority for each combination of user-specific information, A corresponding advertisement may be selected according to the priority.

An example of combining user-specific information possessed by a user is shown in Table 1 below.

purchase behavior quest purchase reserve
Strategic products

before click Visit (category/product) Add to cart search Register a product of interest after click
Visit (category/product) Add to cart N/A Register a product of interest

In the case of Table 1 above, it can be seen that four types of classification appear through a combination of unique information related to strategic products and unique information related to customer behavior.

As an additional embodiment of implementing a combination of strategic product-related unique information and customer behavior-related unique information, priority may be assigned to each user-specific information to make the user-specific information combination more diverse.

For example, if the priority for each user-specific information is selected based on the elapsed time of issuance of the user-specific information, based on a predetermined elapsed time (eg, 72 hours), the user-specific information issued within the standard is It can be set to have a higher priority than the user-specific information issued to . In addition, it is possible to designate that unique information related to strategic products has priority over unique information related to customer behavior. In addition, among the unique information related to strategic products, post-click unique information is higher than pre-click unique information, and among purchase behavior-related unique information, unique information on pre-purchase behavior will be given higher priority than unique information on search behavior. can

When a classification is determined through a combination of user-specific information in this way, the advertisement providing device 100 sets a priority for each classification, and selects an advertisement option (type of advertisement, frequency, etc.) according to the priority for each combination of user-specific information. can decide

In one embodiment, the more the response to the strategic product and the closer to the purchase, the greater the weight, and the priority may be determined as shown in Table 2 below.

Priority Classification of activities activity type classification note One
After clicking on Strategic Product
purchase shopping basket
direct advertising
2 purchase Interested items 3 quest visit 4
Before clicking on strategic products
purchase shopping basket
direct advertising

5 purchase Interested items 6 quest keyword 7 quest visit

The advertisement providing device 100 selects an advertisement for a product included in the user-specific information as a provided advertisement when there is a combination of user-specific information whose priority is greater than or equal to the reference value, and the combination of user-specific information whose priority is less than the reference value is If there is, an advertisement for a strategic product in the same category as the product included in the user-specific information may be selected as the provided advertisement.

In the example of Table 2, if the reference value is the priority “level 3”, the strategic product included in the user-specific information is directly advertised to the user whose user-specific information combination belonging to the 1st to 3rd priority levels is found. That is, the user who clicks on the strategic product A and takes an action to put in the shopping cart, moves to another website based on the user's unique information analysis on the action, and then receives the advertisement for the product A.

If, in the example of Table 2, the reference value is the priority “level 3”, the user whose unique information combination belonging to the lower than the reference value, that is, priority 4 to 7, is found, has the same category as the product included in the user-specific information. Other products belonging to are advertised. For example, a user who takes an action to designate general product B as a product of interest before clicking on strategic product A moves to another website based on the user's unique information analysis on the action, and then product C belonging to the same category as product B of advertisements will be provided.

The above advertisement providing method may be extended to providing a plurality of advertisements to one user. For example, if a user has user-specific information on multiple products, advertisements for multiple products may be provided according to a combination of user-specific information for each product. Alternatively, if the advertisement providing system is operated by providing only a predetermined number (eg, 3) of customized advertisements per individual, the user's unique information about more than the specified number (eg, 5) of products is provided to one user. If they exist and their priorities are the same, the advertisement providing apparatus 100 may set a rule for which advertisements are to be provided preferentially.

An example of the priority provision rule is as follows.

Products with Offer function set > Products with high eCPM (Cost Per mille, eCPM = (PPC*CTR)*1000) > Products with the highest number of clicks on the previous day > Products on the previous day Products with the highest PPC (Pay Per Click) > Number of purchases on the previous day highest prize

In addition, the above rules may be modified at any time according to advertisement effectiveness, and advertisement quality indexes such as eCPM and CTR (Click through ratio) may also be incorporated.

When an advertisement to be provided to a specific user is determined, the advertisement providing apparatus 100 may also determine an exposure frequency of the corresponding advertisement. For example, the selected advertisement is set as basic 5 exposures, and depending on the advertisement effect or efficiency, from at least 1 to no frequency cap may be applied. In addition, it is possible to adjust the exposure frequency by finding the most suitable exposure frequency after the advertisement is published.

The advertisement providing apparatus 100 may exclude advertisements for a specific product from being provided. For example, when a user deletes a specific product from a shopping cart or a product of interest page, the advertisement providing apparatus 100 may exclude an advertisement for the corresponding product from being provided. Furthermore, advertisements for products having the same category as the product may also be excluded from being provided.

As another example, if the user purchases a product (strategy product) exposed to advertisements, the advertisement providing apparatus 100 may exclude advertisements for the product from being provided. As another example, when a product can no longer be sold due to out of stock, sale completion, sales cessation, or sales ban, the advertisement providing device 100 may exclude advertisements for the product from the target of provision, and products prohibited from selling to minors may also be excluded from advertising.

In this case, the advertisement providing apparatus 100 may leave category information on the advertisement-excluded product and use it for category targeting later.

The advertisement providing apparatus 100 transmits the selected advertisement to the first server 10 , and the first server 10 transmits the received advertisement to the user terminal and exposes it.

In the above example, an embodiment in which an advertisement of a specific product is provided to a user has been described, but it is also possible that an additional service such as a discount coupon is provided together with the advertisement. That is, the advertisement providing apparatus 100 may provide a flat/fixed rate discount benefit (coupon) or additional discount benefit (coupon) to a user who clicks on the corresponding banner advertisement while presenting the selected advertisement in the form of a banner optical path.

2 is a block diagram of an advertisement providing apparatus according to an embodiment of the present specification.

The advertisement providing apparatus 100 interworks with the first server 10 and/or the second server 20 through a wired/wireless communication network, and receives user-specific information of a specific user from the first server 10, 2 The server 10 receives purchase data and the like of multiple/specific users. The advertisement providing apparatus 100 may analyze user-specific information of a specific user received from the first server 10 to provide a customized advertisement and/or coupon to the corresponding user.

The advertisement providing apparatus 100 may include a user-specific information receiving unit 101 , a user-specific information analyzing unit 102 , and an advertisement providing unit 103 . The advertisement providing apparatus 100 may further include a linkage unit, a storage unit, and the like.

The user-specific information receiver 101 receives user-specific information information possessed by a user who has visited the first website from a first server that provides a first website (eg, an affiliate site). In this case, the user-specific information is issued by the second server according to a purchase action performed by the user on the second website (eg, an Internet shopping site).

The user-specific information may be issued on each product page, a wish list page, an interest product designation page, a product search result page, and the like. For example, user-specific information including category and product information of a product may be issued from the product page, and user-specific information including information about adding (In)/deleting (Out) to the shopping cart may be issued from the shopping cart page. In addition, user-specific information including information on designation (In)/release (Out) of products of interest may be issued from the product of interest designation page, and user-specific information including product category information related to a search term may be issued from the search result page. The issued user-specific information may be configured to be stored for a predetermined period (eg, up to 30 days).

The user-specific information may include strategic product-related unique information issued before or after clicking of a preset strategic product, and customer behavior-related unique information issued according to a search or purchase preliminary action for a product other than the strategic product.

On the other hand, in the unique information related to the strategic product, the unique information before the click may be set to have a higher priority than the unique information after the click. Priority may be set higher than that of unique information. Alternatively, user-specific information within 72 hours after issuance may have a higher priority than user-specific information 72 hours after issuance.

The user-specific information analysis unit 102 may select a corresponding provided advertisement based on the received user-specific information information. In this case, the user-specific information analysis unit 102 may determine a priority for each combination of the user-specific information related to the strategic product and the user-specific information related to the customer behavior, and may provide various advertisements according to the determined priority.

For example, when there is a combination of user-specific information in which the determined priority is greater than or equal to a reference value, the user-specific information analysis unit 102 may select an advertisement for a product included in the user-specific information as the provided advertisement. In addition, when there is a combination of user-specific information in which the determined priority is less than the reference value, the user-specific information analysis unit 102 selects an advertisement for a strategic product within the same category as the product included in the user-specific information as the provided advertisement. can

The advertisement providing unit 103 transmits the selected advertisement to the first server to expose it to the user. Meanwhile, the advertisement providing unit 103 may exclude products the user has purchased or deleted from the shopping cart from the advertisement target.

The advertisement providing unit 103 may provide a flat rate/fixed rate discount benefit (coupon) or additional discount benefit (coupon) to a user who clicks on the advertisement while presenting the selected advertisement.

3 is a flowchart illustrating an advertisement providing process according to an embodiment of the present specification.

The method described in detail below may be performed by the advertisement providing apparatus 100 and the advertisement providing system described with reference to FIGS. 1 and 2 .

The advertisement providing device 100 interworks with the first server 10 and/or the second server 20 through a wired/wireless communication network, and receives user-specific information information of a specific user from the first server 10, The second server 10 receives purchase data and the like of multiple/specific users. The advertisement providing apparatus 100 may analyze the user-specific information information of a specific user received from the first server 10 to provide a customized advertisement and/or coupon to the corresponding user.

The advertisement providing device 100 receives, from a first server that provides a first website (eg, an affiliate site), user-specific information (cookie) information possessed by a user who has visited the first website (S320). . In this case, the user-specific information is issued by the second server according to the purchase action performed by the user on the second web site (eg, an Internet shopping site) (S310).

The user-specific information may be issued on each product page, a wish list page, an interest product designation page, a product search result page, and the like. For example, user-specific information including category and product information of a product may be issued from the product page, and user-specific information including information about adding (In)/deleting (Out) to the shopping cart may be issued from the shopping cart page. In addition, user-specific information including information on designation (In)/release (Out) of products of interest may be issued from the product of interest designation page, and user-specific information including product category information related to a search term may be issued from the search result page. The issued user-specific information may be configured to be stored for a predetermined period (eg, up to 30 days).

The user-specific information may include strategic product-related unique information issued before or after clicking of a preset strategic product, and customer behavior-related unique information issued according to a search or purchase preliminary action for a product other than the strategic product.

On the other hand, as for the unique information related to the strategic product, the user-specific information before clicking may have a higher priority than the user-specific information after the click, and the customer behavior-related unique information includes the user-specific information on the preliminary purchase behavior to the search behavior. The priority may be set higher than the user-specific information about the information. Alternatively, user-specific information within 72 hours after issuance may have a higher priority than user-specific information 72 hours after issuance.

The advertisement providing apparatus 100 may select a corresponding provided advertisement based on the received user-specific information information (S330 and S340). At this time, the advertisement providing apparatus 100 may determine a priority for each combination of the user-specific information related to the strategic product and the user-specific information related to the customer behavior, and provide various advertisements according to the determined priority.

For example, when there is a combination of user-specific information in which the determined priority is greater than or equal to a reference value, the advertisement providing apparatus 100 may select an advertisement for a product included in the user-specific information as the provided advertisement. In addition, when there is a combination of user-specific information in which the determined priority is less than the reference value, the advertisement providing device 100 may select an advertisement for a strategic product within the same category as the product included in the user-specific information as the provided advertisement. .

The advertisement providing apparatus 100 transmits the selected advertisement to the first server (S350), so that the first server exposes the advertisement to the user (S360). Meanwhile, the advertisement providing device 100 may exclude products that the user has purchased or deleted from the shopping cart from the advertisement target.

The advertisement providing apparatus 100 may provide a flat rate/fixed rate discount benefit (coupon) or additional discount benefit (coupon) to a user who clicks on the advertisement while presenting the selected advertisement.

As such, those skilled in the art to which the present invention pertains will understand that the present invention may be embodied in other specific forms without changing the technical spirit or essential characteristics thereof. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

For example, the advertisement providing apparatus 100 according to the present invention may store information by means of a memory. In an embodiment, the memory is a computer-readable medium. In one implementation, the memory may be a volatile memory unit, and in another implementation, the memory may be a non-volatile memory unit. Also, the memory may include, for example, a hard disk device, an optical disk device, or any other mass storage device.

The advertisement providing device 100 may be realized by an instruction to cause one or more processing devices to perform the above-described functions and processes when executed. For example, such instructions may include interpreted instructions, such as script instructions, such as JavaScript or ECMAScript instructions, or executable code or other instructions stored on a computer-readable medium.

Implementations of the functional operations and subject matter described in this specification may be implemented in digital electronic circuitry, in computer software, firmware, or hardware including the structures disclosed herein and structural equivalents thereof, or in a combination of one or more thereof. can be implemented Implementations of the subject matter described herein are one or more computer program products, ie one or more modules of computer program instructions encoded on a tangible program storage medium for controlling the operation of or for execution by a processing system. can be implemented.

The computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of matter that affects a machine readable radio wave signal, or a combination of one or more thereof.

As used herein, the term “system” or “device” encompasses all apparatus, devices, and machines for processing data, including, for example, programmable processors, computers, or multiple processors or computers. The processing system includes, in addition to hardware, For example, code constituting processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more thereof may include code forming an execution environment for a computer program upon request.

A computer program (also known as a program, software, software application, script or code) may be written in any form of a programming language, including compiled or interpreted language or a priori or procedural language, and may be written as a stand-alone program or module; It can be deployed in any form, including components, subroutines, or other units suitable for use in a computer environment. A computer program does not necessarily correspond to a file in a file system. A program may be in a single file provided to the requested program, or in multiple interacting files (eg, files that store one or more modules, subprograms, or portions of code), or portions of files that hold other programs or data. (eg, one or more scripts stored within a markup language document). The computer program may be deployed to be executed on a single computer or multiple computers located at one site or distributed over a plurality of sites and interconnected by a communication network.

On the other hand, computer-readable media suitable for storing computer program instructions and data include, for example, semiconductor memory devices such as EPROM, EEPROM and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks and CDs. -Can include all types of non-volatile memory, media and memory devices, including ROM and DVD-ROM disks. The processor and memory may be supplemented by, or integrated into, special purpose logic circuitry.

While this specification contains numerous specific implementation details, they should not be construed as limitations on the scope of any invention or claim, but rather as descriptions of features that may be specific to particular embodiments of particular inventions. should be understood Likewise, certain features that are described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Furthermore, although features operate in a particular combination and may be initially depicted as claimed as such, one or more features from a claimed combination may in some cases be excluded from the combination, the claimed combination being a sub-combination. or a variant of a sub-combination.

Also, although operations are depicted in the drawings in a specific order herein, it is not to be understood that such operations must be performed in the specific order or sequential order shown or that all illustrated operations must be performed in order to achieve desirable results. Can not be done. In certain cases, multitasking and parallel processing may be advantageous. Further, the separation of the various system components of the above-described embodiments should not be construed as requiring such separation in all embodiments, and the program components and systems described may generally be integrated together into a single software product or packaged into multiple software products. It should be understood that

As such, this specification is not intended to limit the invention to the specific terminology presented. Accordingly, although the present invention has been described in detail with reference to the above-described examples, those skilled in the art can make modifications, changes, and modifications to the examples without departing from the scope of the present invention. The scope of the present invention is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

100: advertisement providing device
101: user-specific information receiving unit
102: user-specific information analysis unit
103: advertisement providing unit

Claims (17)

a user-specific information receiving unit for receiving user-specific information possessed by a user who has visited the first website from a first server providing a first website;
the user-specific information is issued by a second server according to a purchase action performed by the user on the second website;
a user-specific information analysis unit for selecting a corresponding provided advertisement based on the received user-specific information;
and an advertisement providing unit that transmits the selected provided advertisement to the first server and exposes it to the user.
The user-specific information is
It includes unique information related to strategic products issued before or after clicking of a preset strategic product, and unique information related to customer behavior issued according to a search or preliminary purchase action for products other than the above strategic products,
The user-specific information analysis unit,
Selecting the provided advertisement according to the priority for each combination of the unique information related to the strategic product and the unique information related to the customer behavior,
The advertisement providing unit,
When two or more of the provided advertisements are selected due to the same priority, an advertisement satisfying a predefined priority provision rule among the two or more provided advertisements is preferentially provided. delete delete ◈Claim 4 was abandoned when paying the registration fee.◈ According to claim 1,
The user-specific information analysis unit
When there is a combination of user-specific information in which the determined priority is greater than or equal to the reference value, selecting an advertisement for a product included in the user-specific information as a provided advertisement,
When there is a combination of user-specific information in which the determined priority is less than a reference value, an advertisement for a strategic product in the same category as the product included in the user-specific information is selected as the provided advertisement. delete delete delete delete A method for an advertisement providing device to provide an advertisement to a user, the method comprising:
A receiving step of receiving, from a first server providing a first website, user-specific information possessed by a user who has visited the first website;
the user-specific information is issued by a second server according to a purchase action performed by the user on the second website;
an analysis step of analyzing the received user-specific information;
a selection step of selecting a corresponding provided advertisement based on the analyzed user-specific information;
and an exposure step of transmitting the selected provided advertisement to the first server and exposing it to the user.
The user-specific information is
It includes unique information related to strategic products issued before or after clicking of a preset strategic product, and unique information related to customer behavior issued according to a search or preliminary purchase action for products other than the above strategic products,
The selection step is
Selecting the provided advertisement according to the priority for each combination of the unique information related to the strategic product and the unique information related to the customer behavior,
The exposure step is
When two or more of the provided advertisements are selected due to the same priority, an advertisement matching a predefined priority provision rule among the two or more provided advertisements is preferentially transmitted to the first server. delete delete delete delete delete a first server that provides a first website and transmits user-specific information possessed by a user who has visited the first website;
a second server that issues the user-specific information according to a purchase action performed by the user on a second website;
Receive user-specific information information possessed by the user who has visited the first website from the first server, select a corresponding provided advertisement based on the received user-specific information information, and display the selected provided advertisement Advertisement providing device for transmitting to the first server; includes,
wherein the first server exposes the advertisement received from the advertisement providing device to the user
The user-specific information is
It includes unique information related to strategic products issued before or after clicking of a preset strategic product, and unique information related to customer behavior issued according to a search or preliminary purchase action for products other than the above strategic products,
The advertisement providing device,
The provided advertisement is selected according to the priority for each combination of the unique information related to the strategic product and the unique information related to the customer behavior. Advertisement providing system, characterized in that the advertisement that meets the defined priority provision rule is first transmitted to the first server. delete delete

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