KR20050030308A - System and method for analyzing sale, client and marketing effect by real-time on internet - Google Patents

Abstract

A system and a method for analyzing sales, customers, and marketing effects of Internet sites selling contents/services/goods in real-time are provided to collect/analyze data in the real-time by analyzing inflow/secession of users, a moving line in the site, correlation with site sales, and the marketing through the HTML(HyperText Markup Language) tag insertion, and reporting an effect analysis. To collect information for the users connected to the site, an information collecting tag is inserted after fixing a page to insert the tag(201). The information is collected through the inserted tag(202). The collected information is loaded to a memory by classifying into the customer, the site, the sales, and the marketing according to each property(203), and is provided to a database server(204). Data stored in the database server is output to the data fit to each site by applying a formula and classifying into each site(206).

Description

Real-time sales analysis, customer analysis, marketing effect analysis system and method in internet {System and Method for Analyzing Sale, Client and Marketing Effect by Real-time on Internet}

The present invention is a real-time sales analysis, customer analysis, marketing effect analysis system using HTML tag insertion method and In Memory processing on the Internet, data and sites of users accessing sites that provide services, contents, products, etc. on the Internet for a fee. The present invention relates to a computer-readable recording medium having recorded therein an analysis system and a method thereof, and a program for realizing the method.

Currently, the method of implementing the sales analysis system has a problem in that it is not reflected in real time by analyzing the data server that collects the data of the site provided by the Internet as shown in FIG. 1, and the manpower and time to analyze the data on its own. There are many problems, such as the burden, the difficulty in identifying the user's movement in the site.

Also, after selecting a specific period, arranging by using a bundle of unrefined data in order to show correlations with the user's movement and sales in the site has a problem in that reliability and speed of the sales analysis are inferior.

In collecting information through HTML tag method, the method of collecting user's information by inserting HTML tag on the Internet is to save data collected from inserted tag, Image Tag, JavaScript, or HTML tags in each database. It was common to extract and apply a formula based on the data. However, the HTML tag method according to the present invention collects information through a third party cookie when the user accesses the shopping mall, and loads the collected information onto the server's memory without storing the collected information in an existing database. You can distinguish the obvious difference from collecting information using HTML tags.

In order to meet the above demand, the present invention uses the Internet to report on the inflow and outflow of users through the HTML tag insertion, identifying the line in the site, correlation with site sales, and analyzing the effect after marketing. To provide a system and method for collecting and analyzing the corresponding data in real time as a provider of an Application Service Provider (ASP) service, and a computer-readable recording medium recording a program for realizing the method. .

In order to achieve the above object, the present invention is to analyze the information of the user accessing the site for sites that provide services, content, and products for a fee using the Internet: the user movement in the site Analyze step: Analyze sales generated by user and correlation with users: Analyze information about user 's departure and analyze the correlation between action and site: Progress or ongoing marketing and site inflow Analyzing the correlation with the users: characterized by analyzing the data on the marketing effect.

Apart from the above steps, there is a procedure for inserting HTML tags in a site and an In Memory processing method.

In the information collection step by inserting HTML tag, insert the tag configured using Script language that can be operated on the Internet to the target shopping mall, and when users access the shopping mall, users can be distinguished by issuing third party cookies. Will be.

If the user logs in to the shopping mall, the information about the user can be delivered through a cookie, and even when the user is not logged in, the third party cookie can be used to distinguish the user.

The present invention is not a method of storing information on a series of events caused by a user along a user's line in the shopping mall, such as when a user registers, inquires a product, or makes a purchase, in a database. Data is stored and transmitted using the In Memory Processing method pursued by the present invention.

Data transfer from a database and data transfer from a memory can be clearly understood by those skilled in the art similar to the present invention.

The collected information is stored on the memory and sorted through the formula of the present invention, and is delivered to the database server at real time or at given intervals.

One of the features of the present invention is user analysis. The existing method for processing the same kind of work is a disk based batch system. A disk based batch system is a method of accumulating raw data on a disk and starting the system after a predetermined time to process the accumulated data. . This method has to wait a certain amount of time to see the analysis result, and the batching time increases in proportion to the amount of data by processing data accumulated in a slow device called disk at once. In addition, if the raw data is distributed among several systems, it must be collected and refined for analysis, which is a complicated and inefficient part of the system, and also loads the customer's system while collecting the raw data.

On the other hand, this system is a memory-based online system, which operates 24 hours to receive data directly from customers, collects and cleans it in memory faster than disk, and processes it immediately instead of batch processing to produce analysis results. do.

The present invention overcomes all the shortcomings of the batch system, and provides analysis results in real time compared to the delay processing results of the batch system, overcomes the continuous slowdown of the batch system by real-time processing through a high-speed memory operation, data collection of the batch system This system overcomes the problem by collecting data directly from the user and refining it.

Therefore, there is not only a big difference in methodological composition from the existing information collection method, but also a clear distinction between processing speed and processing method.

Meanwhile, the present invention provides a first function for generating and issuing an HTML tag, a second function for encrypting and extracting user information obtained from the tag, and extracting it to a computing system equipped with a processor for sales analysis performed on the Internet. A third function of loading information into the memory, a fourth function of analyzing information on the inflow and movement of the user through the extracted information, a fifth function of analyzing the correlation with sales through the extracted information, and a user on the site A computer that records the program, including a sixth function that analyzes the correlation between the departure and departure of the user, a seventh function that analyzes the sales of the site resulting from marketing, and an eighth function that analyzes the correlation between the user and the site made from marketing It provides a recording medium that can be read by.

The present invention is to build a system that can collect and analyze the overall data on the case that the user visits, generates sales or exits by inserting the HTML tag for research into the site.

To this end, the present invention breaks down the analysis model that analyzes the site itself or analyzes the limited data in the site, and is a third party cookie issuance and in memory processing rather than the conventional method of collecting information through the HTML tag insertion method. By adopting the method, the system can collect, analyze and report the result data by conducting analysis of sales, site users, and marketing effects generated from users in real time with respect to the shopping malls on the Internet.

This can provide site operators with overall data about the relationships with customers that occur within the site.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Figure 2 is a series of outputting the data of the sites by applying the formula of the present invention after processing, classifying and storing the data based on the data collected from the sites operating on the Internet to which the present invention is applied Indicate the flow.

As shown in FIG. 2, after designating a page where a tag is inserted to collect information of users accessing a site operated on the Internet, an information collection tag is inserted (201).

Users accessing the site are collected through tags inserted by the present invention (202). Each collected information is categorized according to the characteristics of customers, sites, sales, marketing, etc. through the process of the present invention. After being loaded onto the memory (203), it is provided to the database server. (204)

The data stored in the database server is applied to the equation so that the present invention can proceed (205), it is divided into each site to be output to the appropriate data for each site (206).

3 illustrates a process of inserting a tag to collect appropriate data prior to the execution of the present invention as a practical example of issuing a tag inserted so that the present invention can be performed.

First, a format in which user information can be collected is defined (301).

The following describes the form of the tag inserted in the present invention.

1. Tag consists of 'English domain of service user' + '_' + 'Tag name.extension'.

<For web root>

<script language = "javascript"

src = "/ Dvpia_SalesAnalysisTag.js"> </ script>

<script language = "javascript">

          SetSalesAnalysisTag ("");

</ script>

<Custom path>

/Tag/XX_SalesAnalysisTag.js

<script language = "javascript" src = "/ Tag / XX_SalesAnalysisTag.js">

</ script>

<script language = "javascript">

          SetSalesAnalysisTag ("");

</ script>

Then, the HTML tag is inserted.

After defining the page to measure the result value of the present invention, each page delivers the value to be passed to the tag of the present invention according to the tag format.

<script language = "javascript" src = "/ Dvpia_SalesAnalysisTag.js"> </ script>

<script language = "javascript">

          SetSalesAnalysisTag ("UserID");

</ script>

When inserted into product lookup page

Each factor is separated by a (|) separator.

The order of each factor is as follows.

-User ID | Steps | Path | Price | Purchase quantity

UserID | 0 | Baby Goods> Brand | 60000 | 1

-The product lookup page has a phase of 0 and the product purchase phase page starts with one.

Custom purchase steps are from 1 to 5 and can be omitted if they are not in the way.

-The purchase completion stage must be defined as six stages.

The data collection server issues an HTML tag based on the above information (303), and each page in which the tag is inserted transmits data to the collection server of the present invention in real time.

The present invention avoids combining systems and implements third party analysis in order not to affect the business of the measurement site. To this end, we adopted a third-party cookie method to collect and process information (customer identity, behavior, etc.) about customers moving on the site in real time. When a customer enters the site and starts surfing, the measurement server collects the user's data, gives the user an identity, and sends the customer-related information in the form of a third-party cookie. The customer's continuous surfing sends data to the measurement server, which collects and updates it, enabling real-time analysis of the user.

In the above method, when the customer accesses the site, the unique 16-digit alphanumeric key value is lowered into the 3rd party cookie. This is a means of confirming that all the information collected until the user logs in comes from the same user. However, the association between the information collected and the basic customer information already existing on the site cannot be understood through this. The relevance is collected when the user logs in and collects information about the user's login ID, and through this, the relevance is determined.

However, this association is also affected by whether the user is logged in when visiting the site. In order to improve the accuracy of this part, this system leaves this information in the third party cookie when the user's login ID is collected for the first time so that the user can relate to the information collected without logging in when the user visits again. .

This logic makes the site more likely for customers to log in over time and enables more accurate analysis. Identifying such associations with customers is also unique to the present invention.

4 illustrates an example of a process of loading information extracted from a tag into a memory.

The conventional business processing method is a disk-based batching system in which raw data is accumulated on a disk and the system is operated after a predetermined time to process the accumulated data. This method has to wait a certain time to see the analysis result, and the processing speed increases according to data distribution and data volume by processing data accumulated in a slow device called disk in a batch.

On the contrary, the memory processing method of the present invention receives the data extracted from the customer and collects, purifies and processes the data from the memory faster than the disk to calculate the analysis result.

The present invention overcomes all the shortcomings of the batch system. The present invention overcomes the provision of real-time analysis results and the continuous speed reduction of the batch system in real time compared to the delay processing result of the batch system.

5 illustrates an example of an analysis process according to the present invention.

The present invention comprises a tag insertion process for collecting information: an information collection process: a modification process for classifying and applying the collected data for the result of the present invention: a process for storing the modified data: and a process for outputting .

Insert tag After defining page, define cookie in format suitable for information collection and insert tag according to the definition. The information collected by tag insertion is collected through 3rd party cookies. Unlike the prior art, the data is loaded into the memory and the information is extracted according to each user's session and predetermined criteria.

The extracted data is stored in a database and provides output for each site.

6 is a practical example of conventional data collection.

In the existing Internet shopping malls, the analysis of sales, customers, and marketing effects was conducted uniformly or on a small scale.

Members of each part directly browse the database or download the modified data and manipulate it for their purpose (603), obtain data derived through the recruitment of external personnel (602), or marketing based on the data. 604 is the way to apply.

According to the present invention, the conventional data derivation method shown in FIG. 6 can be converted into an application service provider (ASP) format to extend a model suitable for all web sites operating in an internet-connected environment.

The method of the present invention as described above may be implemented as a program and stored in a computer-readable recording medium (CD-ROM, ROM, floppy disk, hard disk, magneto-optical disk, etc.).

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible within the scope without departing from the spirit of the present invention. It will be apparent to those who have knowledge.

Since the profit improvement of the Internet shopping mall is made through the user's purchase of the product directly, no profit can be generated without the access of the user who makes the purchase.

The present invention as described above, through the log analysis of the most important customers in the Internet shopping mall to secure the access path through the customer's visit path analysis, customer behavior analysis for each stage of sales generated by the customer, events for site positioning, By visualizing the anticipated effects of email ads and advertisements on other sites, the company can prevent site owners from investing indiscriminately and lay the foundation for the data conversion of flagship products and loyal customers.

In addition, while the conventional sales analysis and customer analysis system has been closed, the present invention provides a shopping mall on the Internet through an individualization of grouping or characterizing all shopping malls on the Internet through an application service provider (ASP) service using the Internet. By analyzing the behavior of each user, we can create a new chapter in CRM.

1 is a system configuration for applying the present invention

2 is a data flow diagram for the process of the present invention is progressed and processed;

3 issuing a tag for applying the present invention

4 is an In Memory Processing step of a tag applied to the present invention.

5 is an exemplary configuration diagram of an analysis system according to the present invention.

6 is a conventional data analysis configuration diagram

Claims (2)

In the real-time sales analysis, customer analysis, marketing effect analysis system and method using HTML tag insertion method on the Internet, means for analyzing the paths of users who visited the site that provides products (content, service, etc.) for a fee on the Internet: Means of analyzing visitor's correlation with sales generated on the site: Means of analyzing site's effect from events and marketing progress: Reporting that provides survey requester with analysis of collected data Revenue analysis, customer analysis, marketing effectiveness analysis system on the Internet, including means. The method of claim 1, wherein the data is collected and analyzed for a user who satisfies an unspecified condition according to a condition set by the survey requester. The first step is to extract user information obtained from cookies and HTML tags. The second process of analyzing the moving line in the: The third process of analyzing the correlation between the sales and departures generated in the site and the user: The user's response to the events and marketing activities conducted by the site internally or externally Internet revenue analysis system comprising a fourth process of collecting and analyzing data about the reaction.