KR102180996B1 - 동적 컨텐츠 아이템 생성 - Google Patents

동적 컨텐츠 아이템 생성 Download PDF

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KR102180996B1
KR102180996B1 KR1020207023180A KR20207023180A KR102180996B1 KR 102180996 B1 KR102180996 B1 KR 102180996B1 KR 1020207023180 A KR1020207023180 A KR 1020207023180A KR 20207023180 A KR20207023180 A KR 20207023180A KR 102180996 B1 KR102180996 B1 KR 102180996B1
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advertisement
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KR20200099212A (ko
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체탄 파텔
비노드 라마찬드란 마룰
베벌리 양 웡
카렌 야오
바로우즈 에이. 치틸리안
슈 니우
남 호앙 마이
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구글 엘엘씨
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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0257User requested
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • G06Q30/0256User search

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
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  • General Physics & Mathematics (AREA)
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
KR1020207023180A 2012-10-12 2013-10-10 동적 컨텐츠 아이템 생성 Active KR102180996B1 (ko)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US201261713229P 2012-10-12 2012-10-12
US61/713,229 2012-10-12
US13/836,879 US20140108128A1 (en) 2012-10-12 2013-03-15 Dynamic content item creation
US13/836,879 2013-03-15
PCT/US2013/064306 WO2014059124A2 (en) 2012-10-12 2013-10-10 Dynamic content item creation

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KR20200099212A KR20200099212A (ko) 2020-08-21
KR102180996B1 true KR102180996B1 (ko) 2020-11-19

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KR1020207023180A Active KR102180996B1 (ko) 2012-10-12 2013-10-10 동적 컨텐츠 아이템 생성
KR1020157012483A Active KR102146040B1 (ko) 2012-10-12 2013-10-10 동적 컨텐츠 아이템 생성

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US (2) US20140108128A1 (enExample)
JP (2) JP6321019B2 (enExample)
KR (2) KR102180996B1 (enExample)
CN (2) CN109345279B (enExample)
WO (1) WO2014059124A2 (enExample)

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Also Published As

Publication number Publication date
US20140108145A1 (en) 2014-04-17
KR20150070283A (ko) 2015-06-24
WO2014059124A3 (en) 2015-04-09
JP6600703B2 (ja) 2019-10-30
WO2014059124A2 (en) 2014-04-17
JP2018088269A (ja) 2018-06-07
KR102146040B1 (ko) 2020-08-19
JP2015531525A (ja) 2015-11-02
JP6321019B2 (ja) 2018-05-09
CN109345279B (zh) 2022-04-29
CN104919482A (zh) 2015-09-16
KR20200099212A (ko) 2020-08-21
CN109345279A (zh) 2019-02-15
US20140108128A1 (en) 2014-04-17
CN104919482B (zh) 2018-09-14

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