KR102160732B1 - System for providing service search advertisement reporting for mobile - Google Patents

Abstract

The present invention relates to a mobile search advertisement reporting service system, and an object to be solved by the present invention is to provide a search advertisement reporting service more easily and conveniently using an application in a mobile environment.
For example, a mobile customized search advertisement report service system includes: a search advertisement report application installed on a mobile device and providing search advertisement report data received from a search advertiser center; And a search advertisement report widget installed on a mobile device and selectively displaying search advertisement report data provided through the search advertisement report application according to the settings of the search advertisement report application. .

Description

Mobile search advertisement reporting service system {SYSTEM FOR PROVIDING SERVICE SEARCH ADVERTISEMENT REPORTING FOR MOBILE}

An embodiment of the present invention relates to a mobile search advertisement reporting service system.

Search advertisement is one of the methods of advertising through Internet search sites. As Internet users can easily access desired information, it is a good way for companies to meet potential customers who are interested in their products or services.

Search advertisement methods include flat-rate advertisements and pay-as-you-go advertisements, and as search advertisements evolve, branding through keywords and cross-media advertisements in which search advertisements are conducted with other media such as television are becoming a new trend.

In order to receive the search advertisement reporting service in the past, the advertiser has to go through the order and path of accessing the website, accessing the search advertisement advertiser center, logging in, advertising system, report, multidimensional report, and report setting in a PC environment. You may feel discomfort and hassle during use.

Registered Patent Publication No. 10-1508647 (Registration date: March 30, 2015) Registered Patent Publication No. 10-1005971 (Registration date: December 28, 2010)

An embodiment of the present invention provides a mobile search advertisement reporting service system capable of providing a search advertisement reporting service more easily and simply by using an application in a mobile environment.

A mobile customized search advertisement report service system according to an embodiment of the present invention includes: a search advertisement report application installed on a mobile device and providing search advertisement report data received from a search advertiser center; And a search advertisement report widget installed on a mobile device and selectively displaying search advertisement report data provided through the search advertisement report application according to the settings of the search advertisement report application.

In addition, the search advertisement report application may include a search advertisement report data setting unit that sets an item, a type, and a display order of the search advertisement report data, and selectively provides the set data; And a widget environment setting unit for setting an environment of the search advertisement report widget, wherein the widget environment setting unit includes: a widget type setting unit for setting a widget matrix size; A widget data item setting unit for setting a display item among the search advertisement report data; And a widget data item position setting unit for setting a display position of the data item set through the widget data item setting unit.

In addition, the search advertisement report data setting unit may store the last setting state before reading through the search advertisement report application, and display the browsing content according to the last setting state when reading data through reconnection.

In addition, the search advertisement report application may further include a search advertisement report data comparison unit that displays the type of data for each item of the search advertisement report data in one page for each period.

In addition, the search advertisement report application further comprises a target data alarm unit for setting at least one target data of the search advertisement report data and providing an alarm when the set target data is reached, the target data It may include at least one of today's exhaustion amount, number of impressions of search advertisement, number of clicks, click rate, average exposure ranking, number of conversions, conversion rate, and conversion sales for today.

In addition, the search advertisement report widget may include: a first widget that displays search advertisement report data according to the settings of the search advertisement report application on the desktop of the mobile device and provides a widget lock button; And when the desktop lock function is executed by selecting the widget lock button, the search advertisement report data last viewed through the first widget is reduced and displayed on the lock screen immediately before the execution of the desktop lock function of the mobile device. A second widget including a data display area and a lock release interface for unlocking a background screen of the mobile device on the lock screen according to a user manipulation may be included.

According to the present invention, it is possible to provide a mobile search advertisement reporting service system capable of providing a search advertisement reporting service more easily and simply by using an application in a mobile environment to a search advertiser center through a search site.

1 is a schematic diagram of a mobile search advertisement reporting service system according to an embodiment of the present invention.
2 is a block diagram showing the overall configuration of a mobile search advertisement reporting service system according to an embodiment of the present invention.
3 is a block diagram showing the configuration of a widget environment setting unit according to an embodiment of the present invention.
4 is a diagram showing an example of a data item setting screen of a search advertisement report application according to an embodiment of the present invention.
5 is a diagram showing an example of a widget setting screen of a search advertisement report application according to an embodiment of the present invention.
6 is a diagram showing an example of a data comparison screen of a search advertisement report application according to an embodiment of the present invention.
7 is a diagram showing an example of a data alarm setting screen of a search advertisement report application according to an embodiment of the present invention.
8 is a diagram showing an example of an advertisement promotion plate exposure screen of a search advertisement report application according to an embodiment of the present invention.
9 is a diagram illustrating a background screen and a lock screen of a mobile device for explaining functions of first and second widgets according to an embodiment of the present invention.
10 to 18 are diagrams showing additional function execution screens according to an embodiment of the present invention.

The terms used in the present specification will be briefly described, and the present invention will be described in detail.

The terms used in the present invention have been selected from general terms that are currently widely used while considering functions in the present invention, but this may vary depending on the intention or precedent of a technician working in the field, the emergence of new technologies, and the like. In addition, in certain cases, there are terms arbitrarily selected by the applicant, and in this case, the meaning of the terms will be described in detail in the description of the corresponding invention. Therefore, the terms used in the present invention should be defined based on the meaning of the term and the overall contents of the present invention, not a simple name of the term.

When a part of the specification is said to "include" a certain component, it means that other components may be further included rather than excluding other components unless otherwise stated. In addition, terms such as "... unit" and "module" described in the specification mean units that process at least one function or operation, which may be implemented as hardware or software, or as a combination of hardware and software. .

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art may easily implement the present invention. However, the present invention may be implemented in various different forms, and is not limited to the embodiments described herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and similar reference numerals are assigned to similar parts throughout the specification.

1 is a schematic diagram of a mobile search advertisement reporting service system according to an embodiment of the present invention, FIG. 2 is a block diagram showing the overall configuration of a mobile search advertisement reporting service system according to an embodiment of the present invention, and FIG. 3 is the present invention. Fig. 4 is a block diagram showing the configuration of a widget environment setting unit according to an embodiment of the present invention, and Fig. 4 is a view showing an example of a data item setting screen of a search advertisement report application according to an embodiment of the present invention, and Fig. 5 is an embodiment of the present invention FIG. 6 is a view showing an example of a widget setting screen of a search advertisement report application according to the present invention, FIG. 6 is a view showing an example of a data comparison screen of a search advertisement report application according to an embodiment of the present invention, and FIG. 7 is an embodiment of the present invention. FIG. 8 is a view showing an example of a data alarm setting screen of a search advertisement report application according to an embodiment of the present invention, and FIG. 8 is a view showing an example of an advertisement promotion plate exposure screen of a search advertisement report application according to an embodiment of the present invention, and FIG. A diagram showing a background screen and a lock screen of a mobile device for explaining functions of first and second widgets according to an embodiment.

1 to 7, a mobile search advertisement reporting service system 1000 according to an embodiment of the present invention includes a search advertisement report application 100 and a search advertisement report widget 200.

The search advertisement report application 100 is configured to check the search advertisement report data in a mobile environment without directly accessing the advertiser center 10 through a PC, and is installed on a mobile device, from the search advertiser center 10. Search advertisement report data received through a mobile device can be provided to advertisers. The application 100 may include a search advertisement report setting unit 110, a widget environment setting unit 120, a search advertisement report data comparison unit 130, and a target data alarm unit 140.

The search advertisement report setting unit 110 may set an item, type, and display order of search advertisement report data, and selectively provide the set data.

For example, as illustrated in FIG. 4, display data items can be selected from all data pages that are displayed by integrating campaign-specific data, and display order can be set. In addition, a display data item can be selected on a campaign data page that aggregates and displays group data, and a display order can be set. Also, display data items can be selected on the group data page, and display order can be set.

When checking the search advertisement report in the advertiser center of the search site, data items or types must be selected and set each time, but the search advertisement report setting unit 110 of this embodiment sets each data item, type, and display order as described above. After setting, the last setting state immediately before reading is saved through the search advertisement report application 100, so that the last reading content can be displayed as it is when reading data afterwards, the hassle of selecting and setting the items and types as before. You can reduce the rejuvenation. In addition, when accessing the search advertisement report application 100, only necessary data items can be checked immediately, and the display order of each data item can be set according to the importance.

The widget environment setting unit 120 is for setting the environment of the search advertisement report widget 200, and in connection with the search advertisement report application 100, the required data on the desktop of the mobile device without executing the application 100 Make sure that information on the item is immediately available. The widget environment setting unit 120 may include a widget type setting unit 121, a widget data item setting unit 122, and a widget data item location setting unit 123.

The widget type setting unit 121 may set a widget matrix size. For example, as shown in FIG. 5, the matrix size of the widget can be freely set to a 2x2 matrix size or a 4x1 matrix size.

The widget data item setting unit 122 may set a display item among search advertisement report data. For example, as shown in FIG. 5, items that can be checked through the search advertisement report widget 200 such as clicks, impressions, click-through rates, returns, conversions, and balances may be set.

The widget data item position setting unit 123 may set a display position (or exposure position) of a data item set through the widget data item setting unit 122. For example, as shown in FIG. 5, the display position may be set through a drag method so that items such as clicks, impressions, and click-through rates are displayed on the left, and items of yield, conversion, and balance are displayed on the right.

The search advertisement report data comparison unit 130 may display data types for each item of search advertisement report data in one page for each period. Accordingly, the data type selected for each data item among the search advertisement report data can be displayed and compared within one page by period. More specifically, among the data items, integrated data, campaign data, group data, PC/mobile data, search/content data, data by keyword, daily data, data by day of the week, data by time slot, and data by region are selected by period within one page. , Make it possible to compare data types. For example, as shown in FIG. 6, it is possible to select and compare a period and a data type for data for each time period. On the left, you can compare the number of impressions for each period by setting the period to 7 days, the data type to the number of impressions, the right to the period setting to a different period, and the data type to the same number of impressions as the left. have. In addition to the number of impressions, data types can be compared by selecting the number of clicks, CPC, total cost, number of conversions, sales, conversion rate, and return, and other data types on the left and right can be selected and viewed.

The search advertiser center of the existing search site does not have a function to compare by data item. In order to compare data, there was inconvenience and hassle to download the report in Excel format for each period separately to a PC and then compare it. However, the search advertisement report data comparison unit 130 of this embodiment has a separate period comparison page as described above, so that data can be compared with each other on one page, so that the advertiser can compare and check data more conveniently and easily. have.

The target data alarm unit 140 may set at least one target data among search advertisement report data, and may provide an alarm when the set target data is reached. For example, as shown in FIG. 7, after setting the data item for the balance and the target data of '100,000 won', the alarm function can be activated. When the target data for the item reaches, a ringtone or vibration , Pop-ups, etc., can be notified through the mobile device.

In this embodiment, the target data may include at least one of the balance, as well as the sum of today's exhaustion for search advertisements, the number of impressions of the search advertisement, the number of clicks, the click rate, the average exposure ranking, the number of conversions, the conversion rate, and the conversion amount . In the case of today's exhaustion amount, a notification about the exhaustion amount may be set regardless of the daily budget setting.

On the other hand, as shown in FIG. 8, the search advertisement report application 100 of this embodiment has an advertisement product or notice content to be promoted by separately providing its own advertisement or advertisement promotion area of a specific company on the report notice page, It can be exposed through the area.

The search advertisement report widget 200 is installed on a mobile device and is floating on the desktop and lock screen of the mobile device, and through the search advertisement report application 100 according to the settings of the search advertisement report application 100. The search advertisement report data provided can be selectively displayed. The search advertisement report widget 200 may include a first widget 210 and a second widget 220.

As shown in FIG. 9, the first widget 210 may display search advertisement report data according to the settings of the search advertisement report application 100 on the desktop of the mobile device, and provide a widget lock function. have.

When the second widget 220 selects the widget lock function of the first widget 210 and executes the desktop lock function, the second widget 220 lasts through the first widget 210 immediately before the execution of the desktop lock function of the mobile device. A data display area 221 for reducing and displaying the browsed search advertisement report data on the lock screen, and an unlocking interface 222 for unlocking the desktop of the mobile device on the lock screen according to user manipulation. .

That is, instead of executing the screen lock function of the mobile device by pressing the power button of the mobile device, the search advertisement report widget 200 locks the desktop of the mobile device by activating the lock function of the widget. In this case, the advertiser Even if your own mobile device is displaying the lock screen, you can check the necessary items through the data display area 221 on the lock screen, and if an input value is given by sliding the desktop unlock 222, the mobile device is locked. It is released, and the data item can be checked through the first widget 210 on the desktop.

In addition to the above-described configuration, the mobile customized search advertisement report service system 1000 of the present embodiment implements a payment service function, thereby enabling real-time deposit or card payment.

In addition, the mobile customized search advertisement report service system 1000 is not synchronized with the search advertiser center 10 in real time, but when the search advertisement report application 100 is executed, data can be called through an API. The data on the day displayed in the search advertisement report widget 200 may be updated in a form of automatically updating every predetermined time. In addition, the daily data is accumulated in a separate database through periodic updates, and when an advertiser selects a desired period through a collection and processing engine, data of the period may be extracted and provided.

10 to 18 are diagrams showing additional function execution screens according to an embodiment of the present invention.

More specifically, FIG. 10 relates to a report output screen related to integrated data, and may include an overall data trend according to a set period and an integrated graph for comparing data by period. If you do not select a period in the integrated graph and activate the integrated graph function, the graph is displayed based on the last 7 days of data. If the value of the data type is displayed to the decimal point, it can be displayed to two decimal places.

FIG. 11 also relates to a report output screen related to integrated data, and data of a corresponding date can be checked by dragging with a hand on the graph. In addition, if you select impressions, clicks, and total cost, the trend of the graph is displayed based on the selected data, and the usage before touching the graph can be displayed as a message.

12 is a report output screen related to data by region and time period, and is displayed based on data for the last 7 days, and types of data are displayed based on impressions, clicks, CPC, and total cost. Through the conversion data verification account, you can check impressions, clicks, CPC, total cost, conversions, conversion sales, conversion rate, and return. It is possible to sort by region name and time zone in ascending/descending order.

13 is a report output screen related to day-of-week and daily data, which is displayed based on data for the last 7 days, and types of data are displayed based on impressions, clicks, CPC, and total cost. Through the conversion data verification account, you can check impressions, clicks, CPC, total cost, conversions, conversion sales, conversion rate, and return. Sorting by day of the week is possible in ascending/descending order.

14 is a period comparison page that enables comparison of the same data item by period, and selection of periods for each day of the week and daily data items may consist of a total of five selection buttons: setting, last month, this month, 30 days, and 7 days. . The remaining data items can be composed of Settings, 30 days, 7 days, yesterday, and today buttons, and 7 days data is displayed by default when accessing the period comparison page.

15 shows a type of period selection button on a period comparison page, and in the remaining data items excluding day-of-week and daily data, it may be composed of setting, 30-day, 7-day, yesterday, and today buttons. When accessing the period comparison page, 7-day data can be displayed by default.

16 is a data display screen for PC, mobile media, and search and content media, and is displayed based on data for the last 7 days, and the type of data includes impressions, clicks, CPC, and total cost as a basis. , In the case of a conversion data verification account, you can check impressions, clicks, CPC, total cost, conversions, conversion sales, conversion rate, and return. Sorting is possible in ascending/descending order based on media name.

17 is a data display screen for each keyword, and when the period button is clicked, data is displayed based on the last 7 days, and the type of data includes impressions, clicks, CPC, and total cost as a basis, In this case, you can check impressions, clicks, CPC, total cost, number of conversions, conversion sales, conversion rate, and return. Keywords can be exposed to the top 30 keywords based on data type. Sorting by keyword name is possible in ascending/descending order.

18 is a data display screen for each material, and when the period button is clicked, data is displayed based on the last 7 days, and the type of data includes impressions, clicks, CPC, and total cost as a basis, In this case, you can check impressions, clicks, CPC, total cost, number of conversions, conversion sales, conversion rate, and return. Sorting is possible in ascending/descending order according to the data type.

In addition, on/off status for each material can be displayed, and there is no period comparison function for material-specific data.

What has been described above is only one embodiment for implementing the mobile search advertisement reporting service system according to the present invention, and the present invention is not limited to the above embodiment, and as claimed in the claims below, Without departing from the gist, anyone of ordinary skill in the field to which the present invention belongs will have the technical spirit of the present invention to the extent that various modifications can be implemented.

1000: Mobile search advertisement reporting service system
100: search advertisement report application
110: search advertisement report data setting unit
120: widget environment setting unit
121: widget type setting unit
122: widget data item setting unit
123: widget data item position setting unit
130: search advertisement report data comparison unit
140: target data alarm unit
200: Search advertisement report widget
210: first widget
220: second widget
221: data display area
222: unlock interface
10: Search Advertiser Center

Claims (5)

A search advertisement report application installed on a mobile device and providing search advertisement report data received from a search advertiser center; And
And a search advertisement report widget installed on a mobile device and selectively displaying search advertisement report data provided through the search advertisement report application according to the settings of the search advertisement report application,
The search advertisement report widget,
A first widget that displays search advertisement report data according to the settings of the search advertisement report application on the desktop of the mobile device and provides a widget lock button; And
When the desktop lock function is executed by selecting the widget lock button, the search advertisement report data last viewed through the first widget is reduced and displayed on the lock screen immediately before the desktop lock function of the mobile device is executed. A mobile customized search advertisement reporting service system comprising: a display area;
The method of claim 1,
The search advertisement report application,
A search advertisement report data setting unit that sets the items, types, and display order of the search advertisement report data, and selectively provides the set data; And
Includes a widget environment setting unit for environment setting of the search advertisement report widget,
The widget environment setting unit,
A widget type setting unit for setting a widget matrix size;
A widget data item setting unit for setting a display item among the search advertisement report data; And
And a widget data item location setting unit for setting a display position of the data item set through the widget data item setting unit.
The method of claim 2,
The search advertisement report data setting unit,
A mobile customized search advertisement reporting service system, characterized in that, through the search advertisement report application, the last setting state before reading is stored, and when the data is viewed through reconnection, the reading content according to the last setting state is displayed.
The method of claim 2,
The search advertisement report application,
A mobile customized search advertisement reporting service system, further comprising a search advertisement report data comparison unit that displays the type of data for each item of the search advertisement report data in one page for each period.
The method of claim 2,
The search advertisement report application,
Further comprising a target data alarm unit for setting at least one target data among the search advertisement report data and providing an alarm when the set target data is reached,
The target data is,
A mobile customized search advertisement reporting service system comprising at least one of today's exhaustion for search advertisements, search advertisement impressions, clicks, click-through rates, average exposure ranking, conversions, conversion rates, and conversion sales.

Images