KR100698880B1 - Service method of analytic reading information for mass-media contents and therefor service apparatus - Google Patents

Abstract

A service method of analytic reading information for mass-media contents and a service apparatus therefor are provided to offer customer's reading preference for a newspaper and a magazine to the clients without using search of a research institution. A paper information providing server(50) primarily provides a customer terminal(10) with paper information expressing the mass-media information in an image form through the network and secondarily provides detail paper information to the customer terminal if the customer terminal selects detail reading. A reading status analysis server(60) checks/stores a customer reading time in a time range set after transmission of the detail paper information, makes a statistical customer reading status analysis information for the provided paper information based on the stored customer reading time, and provides the made analysis information to the client. A storing part stores the paper information, the detail paper information, the customer reading time, and the customer reading status analysis information by using a database.

Description

Customer service status analysis information service method for mass media information provided through a communication network and an analytical information service device according thereto {Service method of analytic reading information for mass-media contents and therefor service apparatus}

1 is a block diagram of an analysis information service apparatus according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating a form of ground information provided through the ground information providing server of FIG. 1; FIG.

FIG. 3 is a flowchart of providing a ground and analyzing information service of a service device according to FIG. 1;

4 is a view showing a form of providing detailed ground information corresponding to one of the ground information of FIG.

FIG. 5 is a diagram illustrating a table storing form of reading status analysis data related to the service control flow of FIG. 3.

6 to 8 are views showing a service form of customer view status analysis information generated by the apparatus of FIG.

9 is a view showing an example of a web page screen configuration provided to a user for explaining another embodiment of the present invention.

FIG. 10 is a control flow diagram illustrating a generation flow of reading status analysis data when a user's interest is generated through the web page of FIG. 9; FIG.

FIG. 11 is a flow chart illustrating the configuration and service of customer viewing status analysis information using the reading status analysis data collected by FIG. 3 or FIG.

The present invention relates to a method and apparatus for analyzing a customer viewing status of mass media information provided through a communication network such as the Internet and serving a customer.

Recently, a useful technique for providing mass media information such as newspapers, magazines, leaflets, etc. as an original ground image through a communication network such as the Internet, or providing image data processed in a scrap form is known. For example, Korean Patent Application Publication No. 10-2005-0061238, filed by the applicant of the present application and published in the Republic of Korea on June 22, 2005, corresponds to this. By the development of the above technology, when a customer registers through the Internet site and goes through the authentication process, the user wants various newspapers, weekly magazines, magazines, etc. supplied by various media through their monitors as they are. It is possible to see freely, and by using a search tool when a certain part of information is needed, only relevant data can be conveniently viewed. In this case, the customer may be provided with customized image material scraped according to a predetermined classification.

On the other hand, publishers that publish mass media in the form of publications, for example, newspapers, magazines, and advertisers, want to know the reader's response to the contents (newspaper contents, magazine contents, and advertisement contents) respectively published. In other words, in the case of a newspaper company, which newspapers are subscribed to a lot of newspapers, which of the newspaper articles in a particular newspaper or ads were viewed a lot, and which age group showed the greatest interest in a particular article. Newspapers and other advertisers who publish advertisements in their newspapers need to be aware of their needs for customer demand analysis.

Therefore, in the past, research companies have conducted a search by calling a customer or other form through counselors for such a reading rate investigation. For example, customer demand analysis was conducted by surveying thousands or tens of thousands of customers with a variety of questions, and then creating statistical data from sample rates, error rates, and standard deviations. However, such research work is expensive, time-consuming, and not reliable because it is not a real-time investigation.

On the other hand, in the case of portal sites known on the Internet, the article title or advertisement title is displayed on the web page screen such as the homepage, and the details are displayed when the user clicks on the article title. In such a case, if it is possible to check in real time the number of clicks and the viewing time of the details in this case, it should be very desirable as the consumer can analyze the reading status without using the research institute.

As described above, since the reading status of various information provided through the communication network is not analyzed in real time through the communication network, there is a problem that the cost and time are relatively high and the analysis reliability is low.

Accordingly, an object of the present invention is to provide a customer view status analysis information service method that can solve the above-mentioned conventional problems.

Another object of the present invention is to provide a method for analyzing a customer viewing status analysis information for mass media information provided through a communication network and an analysis information service apparatus according thereto.

It is still another object of the present invention to provide a customer reading status presume information service method and an analytical information service apparatus that can provide a viewing preference of a newspaper or a magazine to a requester without using a research institution's search.

It is another object of the present invention to analyze a customer viewing status of mass media information provided through a communication network through a communication network, and to provide a method of serving the analyzed information to a customer, a recording medium recording the method therefor, and accordingly An analysis information service apparatus is provided.

Still another object of the present invention is to provide a method for analyzing customer service status analysis information for mass media information provided through an internet portal site, and an apparatus for analyzing information service accordingly.

Another object of the present invention is to analyze the response or interest or reading rate of the newspaper / magazine articles by gender, age, region, reporter, or newspaper / magazine by analyzing the statistical data can be provided through the communication network An information service method and analysis information recording medium are provided.

According to a first aspect of the present invention for achieving some of the above objects, a method of providing mass media information through a communication network and servicing a degree of analysis of a customer viewing status is provided.

Primarily providing ground information in which the mass media information is expressed in the form of an image through the communication network;

Secondly providing detailed ground information corresponding to a case where a customer's interest is detected with respect to the ground information provided primarily;

Checking and storing a customer viewing time within a set time range after transmitting the detailed page information;

And based on the stored customer viewing time, creating customer viewing status analysis information on the provided ground information, and providing the created customer viewing status analysis information through the communication network at the request of a demand destination. It is characterized by.

Preferably, the ground information may be image file information published in a newspaper or magazine, and may be original information or secondary processed scrap form information. The detailed page information may be displayed in an expanded form of the page information, and the customer view analysis information may be classified by section, age, gender, region, reporter, period, time, date, Or analyzed by newspaper / magazine. Also, preferably, the customer view status analysis information may be displayed in the form of a statistical graph such as a bar graph, a pie graph, a band graph, and a radar chart.

According to another technical aspect of the present invention, a method for providing mass media information through a communication network and serving information obtained by analyzing a customer viewing status includes providing title information in which the mass media information is abbreviated through the communication network. Providing with;

Secondly providing detailed content information corresponding to the title information when there is a detailed request of the user for the primarily provided title information;

Checking and storing a customer viewing time within a set time range after transmitting the detailed content information;

And generating customer view status analysis information on the provided title information based on the stored customer view time.

According to still another technical aspect of the present invention, an apparatus for providing mass media information through a communication network and serving information obtained by analyzing a customer viewing status is provided.

Firstly, the ground information in which the mass media information is expressed in the form of an image is provided through the communication network, and secondly, detailed ground information corresponding to the case where the customer's interest is sensed with respect to the primarily provided ground information is provided. A floor information providing server;

After the detailed ground information is transmitted, the customer viewing time is checked and stored within a set time range, and based on the stored customer viewing time, the customer viewing status analysis information for the provided ground information is generated, In case there is, the reading status analysis server for providing the created customer viewing status analysis information through the communication network;

And a storage unit connected to the servers to store the ground information, detailed ground information, customer viewing time, and the customer viewing status analysis information in a set storage area.

According to the above exemplary embodiments of the present invention, since the reading status of various information provided through the communication network can be analyzed in real time through the communication network without using a research institution, it is necessary to analyze the status of the reading rate or interest. Cost and time are saved and relatively high analysis reliability is achieved. Therefore, it is possible to quickly provide information that statistically processes customer needs, customer interests, and customer reactions to demand sources such as advertisers, media companies, and magazine companies.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. The descriptions in the various embodiments are only shown and limited by way of example and without intention other than the intention to help those of ordinary skill in the art to further understand the present invention, therefore, the scope of the invention It should not be used as a limitation.

First, referring to FIG. 1, a block diagram of an analysis information service apparatus according to an embodiment of the present invention is shown. The ground information providing server 50, the reading status analysis server 60, the plurality of customer terminals 10, 11, 12, the mass media terminal 20, and the manager terminal 30 using the communication network 40 as a connection medium. Is connected.

The communication network 40 may be the Internet commonly known in the art, and various public networks, such as an intranet, may also be used in other cases. Any customer terminal 10 may be a computer that can be connected through the communication network 40, in addition to the PDA, PMP, mobile communication terminals such as handheld phones, wireless notebooks, etc. may be used as the customer terminal. . Although the drawings show that the customer terminals 10-12 are connected to the communication network 40 through a wired line, the customer terminals 10-12 may be wirelessly connected by using a modem, Bluetooth, or other radio frequency communication.

The ground information providing server 50 primarily serves to provide ground information, in which mass media information such as newspapers, magazines, and advertisements are expressed in the form of a digital image through the communication network 40. In addition, it also provides a function of providing secondly the detailed ground information corresponding to the case where the customer's interest is detected with respect to the firstly provided ground information. Here, the ground information or the detailed ground information may have an image file format such as G4fax, TIFF, JPEG, HTML, PDF, PS, or the like, whether raw or scraped information.

The ground information providing server 50 which communicates with the mass media terminal 20 to prepare the ground information to be provided to the customers, collects in advance various mass media information from the relevant server of the newspaper or magazine company. The collected information is pre-stored in the database 52 as an original image file, that is, in a primitive form, and is classified and re-edited by field in each article unit, and then functions as a storage unit. Pre-stored in In this case, the article image is extracted and stored for each article within the range that the original image is not changed or damaged. When a request for a request from an arbitrary customer terminal comes in the state of preparing the ground information to be provided in advance, the ground information providing server 50 transmits the corresponding information. When a customer of the customer terminal 10 undergoes a certain membership registration procedure, the ID and password of the customer are stored in the database 52. When the customer installs a connection-only program related to the reception of the ground information using the customer terminal 10, the information provided from the ground information providing server 50 can be read.

In order to achieve the objects of the present invention, the reading status analysis server 60 checks and stores a customer viewing time within a set time range after the detailed page information is transmitted, and based on the stored customer viewing time, the providing is provided. After creating the customer view status analysis information for a single page information, and at the request of the customer request, serves to provide the created customer view status analysis information through the communication network. As a result, the reading status analysis server 60 performs some routines of the flowchart of FIG. 3 to make the analysis data as shown in FIG. 5 and executes the analysis operation according to the control flow of FIG. Through the communication network 40 to provide various results of the read status analysis information as shown in FIG.

The database 62 connected to the reading status analysis server 60 functions to store a customer reading time and the customer reading status analysis information in a set storage area. Accordingly, the databases 52 and 62 are connected to the servers 50 and 60 to serve as storage units for storing the ground information, detailed ground information, customer viewing time, and customer viewing status analysis information. .

In the case of FIG. 1, two servers 50 and 60 are connected to the communication network 40 as a server related to the present invention. However, when the issues are different, a plurality of servers or ground information provided and viewed Note that it can be implemented as one integrated server that performs the analysis together.

The manager terminal 30 is a dedicated terminal which is connected to the servers 50 and 60 of FIG. 1 and which the service manager can input and output various data to achieve the object of the present invention. In addition, the mass media terminal 20 is a demand destination terminal that is installed at a demand destination such as a newspaper / magazine to request customer viewing status analysis information.

2 shows the form of ground information provided through the ground information providing server 50 of FIG. 1. Referring to the figure, an example is shown in which raw page information is transmitted as it is to the monitor screen 200 of an arbitrary customer terminal 10. The primitive page information may be, for example, in the form of a page image which is not edited separately from a newspaper page issued by a newspaper company. On the other hand, the monitor screen 210 of another arbitrary customer terminal 12 shows an example in which scrap or edited ground information is transmitted. The information displayed on the screens 200 and 210 corresponds to primary ground information because it has a reduced form compared to detailed ground information of FIG. 4.

The ground information shown on the monitor screen 210 is information obtained by dividing the original image into detailed regions (articles, advertisements, etc.) using a work tool for editing image data of the screen 200. In the end, it is a scrap image that records and classifies all the distinguishable data such as location information, contents, date, face, and area code to clearly distinguish each data. Therefore, when one unit article is included in the case of FIG. 4, it can be seen that it is stored in several kinds according to the size of the image file. This is to change the size of the transmission image data according to the customer's choice in customer service.

The unit articles 201, 202, 203, 204, 207, and 208 shown on the monitor screen 200 are articles appearing on one page of the pages published by a newspaper. In contrast, the unit articles 211, 213, 219, 217, 219, 220 shown in the monitor screen 210 are articles belonging to a specific field that are extracted or scraped in different forms from different newspapers. Here, since many unit articles are listed on one screen, the title portion 230 of the unit article 211 may be well seen by the customer, but the content portion 232 may not be clearly seen far from the monitor. Thus, when the customer clicks on the cursor that is dragged to the title portion 230 of the single article and is pointed in the screen by an input device such as a mouse, the detailed page information as shown in FIG. 4 is displayed in full and expanded on the screen. In the present invention, the behavior of the customer is detected as an interest and the reading time is counted. For example, the counting time is set to a maximum of 5 minutes, and is used as the reading status analysis data when about 20 seconds to about 40 seconds or more have elapsed depending on the amount of the article. In addition to the viewing time, the number of clicks may be counted together.

3 is a flowchart illustrating a ground providing and analysis information service control flow of a service device according to FIG. 1. Now, each operation step of FIG. 3 will be described in turn, and as described with reference to FIGS. 4 to 8 during the description, the overall understanding of the present invention will become more thorough.

FIG. 4 shows a form of providing detailed ground information corresponding to one of the pieces of ground information of FIG. 2, and FIG. 5 shows a table storing form of reading status analysis data related to the service control flow of FIG. 3. 8 illustrates a service form of customer view status analysis information generated by the apparatus of FIG. 1.

3 again, the operation steps (steps 300 to 308) are performed by the ground information providing server 50 of FIG. 1, and the operation steps (steps 309 to 314) are shown in FIG. The browsing status analysis of the server 60 is performed. In addition, the reading status analysis server 60 also performs the operation steps (steps 111 to 117) shown in the control flowchart of FIG. 11 for statistical analysis and customer service. Here, when the servers 50 and 60 are implemented as one integrated server, the control flow of FIG. 3 is implemented by a single server.

In operation 300 of FIG. 3, the ground information providing server 50 initializes various buffers and internal registers, and controls the hardware of the server in a standby state for ground information transmission. If there is a connection request from any customer terminal 10 or customer terminals 10-12 in step 301, customer connection information is received in step 302. The reception of the customer connection information is performed when the customer enters his or her ID and connection password through the customer terminal. In step 303, the ground information providing server 50 compares whether the ID and password entered by the customer are identical to the ID and password pre-stored in the database 52 or the internal storage medium. As a result of the comparison, if the ID and password match, step 305 is performed to transmit the requested page information. Accordingly, the customer views the mass media page information as described in FIG. 2 through the monitor screen of the terminal. On the other hand, if it is determined in step 303 that the member authentication has failed, the reconnection guide in step 304 undergoes a reconnection or member registration procedure. The electronic payment process may additionally be performed at the time of registration of the member. If a paid member pays a predetermined amount per month, the customer as a member may view the desired daily newspaper or magazine as it is, or search for the scraped contents as shown in FIG. 2. The ground information transmitted in step 305 corresponds to primary ground information, either as primitive ground information or scrapped ground information.

Finally, when the customer looks at the monitor screen 210 of FIG. 2 and is interested in the title portion 230 of the unit article 211, and reads the content portion 232, it is not visually obvious. In the case where the terminal displays the intention to enlarge and display by touching the screen, the detailed ground image as shown in FIG. 4 is closed up on the screen of the monitor. Eventually, only a few titles were taken and the details of the articles of interest were clearly visible. Looking at the screen of Figure 4, the customer can read the details that Watson president of the Korean parent company life is a foreigner with little hair, and raise the productivity by letting the staff write the right brain. Step 306 of Figure 3 is a step of checking whether or not the customer has performed the action set for the terminal, it is determined that the customer selected the detailed view of a specific page, for example, when the mouse is clicked. On the other hand, if the mouse is not clicked, step 307 is performed to continuously transmit the ground during reading or to transmit other primary ground information.

In the case where detailed selection is made, step 308 is performed and the customer views detailed page information of FIG. 4 as described above. From this time, in order to achieve the object of the present invention, the reading status analysis server 60 of FIG. 1 starts counting the detailed reading time of the customer by using the internal timer function. The counting operation is set at a set maximum time, for example, 5 minutes, and is executed until there is a detailed ground window close step 310. The determination of the closing operation of step 310 is performed by the customer who clicks the mouse cursor 403 again while viewing the detailed ground information through the monitor screen of FIG. 4. Eventually, the customer who has finished reading closes the detail screen to view other article information. If the user keeps leaving the detail screen while going to the bathroom or doing other work, the counting check is performed only until the maximum time of 5 minutes. When the detailed floor window is closed in step 310, after step 311 of terminating time counting is performed, as shown in FIG. 5, step 312 is performed to store a customer ID and a reading time for each floor area code. Step 312 is an important step of collecting analysis data for analyzing a customer viewing status. The logout of step 313 is a step of checking whether the customer has disconnected in order to end the viewing, and step 314 indicates returning to step 305.

The storage table 510 of FIG. 5 is an area containing a user ID, a password, and other private information, and is provided in any one of the databases 52 and 62 of FIG. The management of the private information is managed with certain requirements for the protection of private information.

The storage table 52 includes the name of the press, an article code indicating the location, classification, and type of the page on which the unit article is loaded, an area code of the database storing the page information, and a detailed page of each page information when the detailed information is clicked. This area contains the area code of the database that stores the information. For example, as a political article issued by the Chosun Shinbo, a virtual media company, a specific unit political article is coded as an article code CP 0002, and an address of a database area that stores it in a relatively small screen form is 1000100. The address of the database area stored in more detailed screen format is shown as 2000100. Similarly, JoongAng Daily, Dong-A Newspaper, and Hankyoreh Magazine are given article codes and database area codes respectively.

The storage table 530 shown at the bottom of FIG. 5 shows the result of how long each customer has read detailed information (article, magazine content, advertisement content). For example, a customer with an ID of "Joe Ae-dog" is shown to be viewed for 6 seconds by clicking the article of HM0011. 2000200, reading time 120 seconds. Here, the facts viewed for 6 seconds are only stored and may not be adopted in reading rate analysis. This is because, when only 40 seconds or more are collected as the reading rate data, it is shorter than the cut line seconds.

Therefore, in the case where the tables of FIG. 5 are referred to each other cross-referenced, a viewer having an ID of "Hong-Goo-Dok" is a 34-year-old woman who is interested in the sale of housing, and the specific real estate (D: A detailed article of the letter initials of the newspaper, R: initials of the real estate) can be analyzed in detail by clicking on the screen as shown in FIG. When data are collected in tables such as FIG. 5 hourly, daily, monthly, quarterly, and yearly, the results of statistical analysis as shown in FIGS. 6 to 8 are performed at the request of the customer by performing the analysis and service control flow as shown in FIG. Can be provided in the form of a graph.

Referring to FIG. 6, the monitor screen 610 shows which press company has the most reading rate through a bar graph. If the source of demand is an advertiser related to JoongAng Daily or an advertiser who advertises through JoongAng Daily, it may be more effective to encourage reporters or advertise through Joseon Shinbo, knowing that the reading rate is relatively low compared to Chosun Shinbo. You will know. The other monitor screen 620 shows that the economic and real estate sectors have a relatively high reading rate, and another monitor screen 630 shows a comparison of histograms and a related article entitled "Dongtan New Town Effect". This is higher than other articles.

Referring to FIG. 7, a donut-shaped pie graph may serve an interest level by demand for a specific article or advertisement to a demanding audience. Referring to FIG. can do.

As a result, when providing the results of FIG. 6 to FIG. 8 to the demand source through a communication network such as the Internet, compared to the research conducted through the conventional offline, time and cost are significantly reduced, and an immediate response of the view or interest is sensed. As a result, the demand source has an advantage of enabling real-time response.

Referring now to Figures 9 and 10, a second embodiment of the present invention will be described.

FIG. 9 is a diagram showing an example of a web page screen configuration provided to a user for explaining another embodiment of the present invention, and shows a home page of a virtual portal site "never". In the case where the article title 91 is shown in FIG. 9, a user usually referred to as a netizen, when the user clicks (double click, without a double click) with the mouse cursor 92 on an article of interest, the details are mainly in a text form. The screen is full. In this embodiment, in this case, not only the number of clicks but also time counting are performed to provide the result as shown in Figs. Even in this case, compared to the research conducted through the conventional offline, the time and cost are significantly reduced, and the immediate response of the reading degree or interest is sensed.

FIG. 10 is a control flowchart showing a flow of generating a view status analysis data when a user's interest is generated through the web page screen of FIG. 9, and is shown as steps 101 to 110.

In FIG. 10, an initialization step (step 101), a connection check step 102, an initial screen providing step 103, a title click check step 104, and a detailed text transmission step 105 are performed on the screen of FIG. 9. In the case of the first and second operations, cumulative storage and time counting are performed in step 106. When the click-off is checked in step 107, an execution step (step 108) of storing the elapsed time for reading per article is performed in a form similar to that of the table 530 of FIG.

FIG. 11 is a flow chart illustrating the configuration and service of customer view status analysis information using the view status analysis data collected by FIG. 3 or FIG. 10.

Referring to FIG. 11, after performing the initialization step (step 111), access to database data is performed in step 112, and step 113 is executed. Step 113 corresponds to an analysis data collection step of collecting by publisher, article, advertisement, age, gender, region, and time zone. When the collection is completed, step 114 of creating and arranging the statistical graph and storing it in the database is performed. That is, the result graphs as shown in FIGS. 6 to 8 are stored to be supplied to the demand source in the database 62.

In step 115, when the request of the customer is requested, the step of transmitting the requested analysis data (step 116) is performed, and as a result, the customer can view the analysis data as shown in FIGS. If necessary, it can be stored or printed on the storage medium of the terminal. If transmission completion is checked in step 117, the transmission is terminated.

Immediate application of the present invention can be used for customer demand analysis conducted by each press about twice a year, there is an advantage that the more reliable data required by the demand source is efficiently serviced. In addition, with the qualitative demands of the demand source of mass media, it is expected that the composition of articles will provide an opportunity for the quality of contents and advertisements to be higher and more faithful.

As described above, the present invention has been described with reference to the accompanying drawings, with reference to the embodiments, but such description is merely exemplary, and those skilled in the art may have various changes within the scope of the technical idea of the present invention. Of course, changes and modifications are possible. For example, the reading status analysis server 60 has been described as measuring the reading time synchronously by detecting the time of providing detailed ground information transmitted to the customer by the ground information providing server 50, but the case is different After the detailed information is sent to the customer from the ground information providing server 50 and records the transmission time in his database, when the customer finishes viewing the detailed ground information, the customer's ID, article code, and reading time are read. It may be sent to the analysis server (60).

As described above, according to the present invention, since the reading status of various information provided through the communication network can be analyzed in real time through the communication network without going through the research institute, the cost and time required to analyze the status of the reading rate or interest level. This reduces and has the effect of obtaining a relatively high analysis reliability. Therefore, it is possible to quickly provide information that statistically processed customer demand, customer interest, and customer response status to advertisers, media companies, and magazine companies.

In addition, even in the case of a portal site known on the Internet, when applying the present invention, it is possible to check the number of clicks on the article / advertisement and the viewing time of the details in real time, so that the real-time reading analysis is performed immediately. have.

Claims (13)

In a method of providing mass media information to a customer terminal through a communication network and servicing information on a customer viewing status: Providing, by the ground information providing server, the ground information in which the mass media information is expressed in the form of an image to the customer terminal through the communication network; If the ground information providing server detects through the communication network that the ground information providing server selects the detailed reading from the input device of the customer terminal with respect to the ground information provided primarily, the ground information providing server provides secondly the detailed ground information. Making a step; After the ground information providing server transmits the detailed ground information, the reading status analysis server checking a customer viewing time within a set time range and storing the information in a database; Based on the customer viewing time stored in the database, the reading status analysis server statistically generates the customer viewing status analysis information for the provided ground information according to the purpose, and responds to the request of the requesting party through the communication network in response to the request. And providing, by the reading status analysis server, the created customer viewing status analysis information through the communication network. The method of claim 1, wherein the page information is image file information published in a newspaper or a magazine. The method of claim 2, wherein the detailed ground information is displayed as an expanded form of the ground information. The method of claim 3, wherein the customer viewing status analysis information is analyzed by section, age, gender, region, reporter, period, time, date, or newspaper / magazine for the corresponding page information code. Analytical Information Service Method. The method of claim 4, wherein the customer view status analysis information is displayed in a statistical graph form. In a method of providing mass media information to a customer terminal through a communication network and servicing information on a customer viewing status: Providing, by the information providing server, the title information in which the mass media information is abbreviated to the customer terminal through the communication network; When it is detected through the communication network that the user selects the detailed view through the input device of the customer terminal, the information providing server determines that there is a detailed request of the user for the firstly provided title information, and the title information. Providing second detail information corresponding to the customer terminal; Checking, by the reading status analysis server, connected to the information providing server through a communication network, and storing the customer viewing time within a set time range after the detailed content information is transmitted; And analyzing, by the reading status analysis server, statistically generating customer reading status analysis information for the provided title information for each purpose based on the customer viewing time stored in the database. The method of claim 6, wherein the title information is provided through an Internet web site. The method of claim 7, wherein the customer view status analysis information is analyzed by age, gender, region, time, period, or date with respect to the title information. The method of claim 8, wherein the analysis information of the customer view is displayed in the form of a statistical graph. Apparatus for providing mass media information to a customer terminal through a communication network and serving information analysis of customer viewing status: Through the communication network, the ground information in which the mass media information is expressed in the form of an image is primarily provided through the communication network, and the detailed information is detected by the input device of the client terminal through the communication network. A ground information providing server that provides detailed ground information corresponding to one case to the customer terminal through the communication network; After the detailed page information is transmitted, the customer viewing time is checked and stored within a set time range, and based on the stored customer viewing time, the customer view status analysis information on the provided ground information is statistically generated according to the purpose. Afterwards, upon request of the requesting source, a reading status analysis server for providing the created customer viewing status analysis information to the demanding party through the communication network; And a storage unit as a database connected to the servers to store the ground information, detailed ground information, customer viewing time, and customer viewing status analysis information in a set storage area. The analysis information service apparatus of claim 10, wherein the page information is image file information published in a newspaper or magazine, and the detailed page information is displayed in an expanded form. The method of claim 11, wherein the customer viewing status analysis information is analyzed by section, age, gender, region, reporter, period, time, date, or newspaper / magazine with respect to the corresponding page information code. Analytic Information Service Device. A computer-readable recording medium having recorded thereon a program for executing a method of providing mass media information to a customer terminal through a communication network and serving a service that analyzes customer viewing status: Primarily providing ground information in which the mass media information is expressed in the form of an image to the customer terminal through the communication network; Secondly providing corresponding detailed ground information when detecting through the communication network that the input device of the customer terminal selects a detailed view with respect to the firstly provided ground information; Checking the customer viewing time within a set time range and storing the detailed page information in a database; Based on the customer viewing time analysis information on the provided ground information based on the customer viewing time stored in the database, statistically generated according to the purpose, and when the request of the requesting customer through the communication network generated the customer viewing state analysis information A computer-readable recording medium having recorded thereon a program for executing the steps provided through a communication network.

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