CN111028087B - Information display method, device and equipment - Google Patents
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- CN111028087B CN111028087B CN201911233125.8A CN201911233125A CN111028087B CN 111028087 B CN111028087 B CN 111028087B CN 201911233125 A CN201911233125 A CN 201911233125A CN 111028087 B CN111028087 B CN 111028087B
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Abstract
The application provides an information display method, device and equipment, wherein the method comprises the following steps: acquiring characteristic data of a target user and an influence curve of a target hot topic, wherein the target hot topic comprises at least one event; acquiring a price curve of at least one financial product according to the characteristic data of the target user; establishing an association relation between each extreme point in the influence curve and an event with the largest influence at a time point corresponding to each extreme point in the influence curve; and displaying the price curve and the influence curve after the association relation is established in the same coordinate system. In the embodiment of the application, the financial products, the user information and the hot topics can be combined, and the information can be displayed in a targeted manner according to different users, so that the intuitiveness and the effectiveness of the information display are improved, and the effort required by the target user for making investment decisions to look up the associated hot topics and time is effectively reduced.
Description
Technical Field
The present application relates to the field of information processing technologies, and in particular, to an information display method, apparatus, and device.
Background
With the arrival of mobile interconnection, in the face of massive financial quick-messages, news and research report information in the market, common investors cannot influence the investment standard of the common investors with news, and price fluctuation of some financial products can be caused by some hot events in the quick-messages, news and research report information. Because massive financial news, news and research report information released by each channel is usually pushed to users according to time sequence, even if users spend a great deal of time for reading, news values are difficult to accurately mine, and correct investment decisions are difficult to finish. Therefore, in the prior art, clients cannot accurately and intuitively see the change condition of the market news hot spot and the influence on self investment financial accounting.
In view of the above problems, no effective solution has been proposed at present.
Disclosure of Invention
The embodiment of the application provides an information display method, device and equipment, which are used for solving the problem that clients cannot accurately and intuitively see the change condition of market news hot spots and the influence on self-investment financial management in the prior art.
The embodiment of the application provides an information display method, which comprises the following steps: acquiring characteristic data of a target user and an influence curve of a target hot topic, wherein the target hot topic comprises at least one event; acquiring a price curve of at least one financial product according to the characteristic data of the target user; establishing an association relation between each extreme point in the influence curve and an event with the largest influence at a time point corresponding to each extreme point in the influence curve; and displaying the price curve of the at least one financial product and the influence curve after the association relation is established in the same coordinate system.
In one embodiment, before obtaining the influence curve of the target hot topic, the method further includes: acquiring characteristic data of a plurality of events in a preset time period based on the hundred-degree index; dividing each event by using a clustering algorithm according to the characteristic data of each event in the preset time period to obtain a plurality of topics; determining influence of each topic according to the characteristic data of each event; ranking the topics according to the influence of the topics, and determining topics with preset ranking before ranking; screening at least one topic related to the target user from topics with preset ranking according to the characteristic data of the target user, and taking the at least one topic related to the target user as a target hot topic of the target user; and determining an influence curve of the target hot topic according to the characteristic data of at least one event included in the target hot topic.
In one embodiment, the characteristic data of the event includes, but is not limited to, at least one of: the frequency of occurrence of events in multiple channels, click volume, endorsement number, comment number, forwarding volume, search frequency.
In one embodiment, in the case that the target hot-spot number is plural, the price curve of the at least one financial product and the influence curve after the association relation is established are displayed in the same coordinate system, including: receiving a selection request of the target user for at least one topic of a plurality of topics included in the target hot topic; according to the selection request of the target user, displaying an influence curve of at least one topic selected by the target user after the association relation is established and a price curve of at least one financial product in a coordinate system; wherein the time starting point of the price curve is the creation time of the financial product.
In one embodiment, establishing, in the influence curve, an association relationship between each extremum point in the influence curve and an event with the greatest influence at a time point corresponding to each extremum point, including: acquiring a plurality of extreme points of the influence curve; marking each extreme point in a plurality of extreme points of the influence curve of the target hot topic by adopting a preset mark; determining the event with the largest influence at the time point corresponding to each extreme point; determining the brief introduction of the event with the largest influence at the time point corresponding to each extreme point by using a natural language processing technology; and establishing an association relation between preset identifications of the extreme points and profiles of events with the maximum influence at the time points corresponding to the extreme points in the influence curve.
In one embodiment, establishing, in the influence curve, an association relationship between each extremum point in the influence curve and an event with the greatest influence at a time point corresponding to each extremum point, and further includes: displaying the brief introduction of the event with the greatest influence at the time point corresponding to each extreme point in the preset range of the preset mark of each extreme point, wherein the brief introduction adopts a mode of combining pictures and characters.
In one embodiment, establishing, in the influence curve, an association relationship between each extremum point in the influence curve and an event with the greatest influence at a time point corresponding to each extremum point, and further includes: linking the brief introduction of the event with the largest influence at the time point corresponding to each extreme point in the preset identification of the corresponding extreme point; when clicking or long-pressing operation of a user on a target extreme point is received, triggering the link, and displaying the brief introduction of the event with the largest influence at the time point corresponding to the target extreme point in the preset range of the preset identification of the target extreme point.
In one embodiment, the characteristic data of the target user includes, but is not limited to, at least one of: historically held financial products, historically browsed financial products, currently held financial products, collected financial products, praise or commented events, natural person attributes, family attributes, geographic attributes, asset conditions, social attributes, risk preferences.
In one embodiment, the displaying the price curve of the at least one financial product and the influence curve after establishing the association relationship in the same coordinate system includes: preprocessing the price in the price curve of the at least one financial product and the influence in the influence curve after the association relation is established respectively so that the values of the price and the influence are in the same order of magnitude; and displaying the price curve of at least one preprocessed financial product and the influence curve after the association relation is established in the same coordinate system.
The embodiment of the application also provides an information display device, which comprises: the system comprises a first acquisition module, a second acquisition module and a first judgment module, wherein the first acquisition module is used for acquiring characteristic data of a target user and an influence curve of a target hot topic, and the target hot topic comprises at least one event; the second acquisition module is used for acquiring a price curve of at least one financial product according to the characteristic data of the target user; the establishing module is used for establishing association relations between each extreme point in the influence curve and the event with the largest influence at the time point corresponding to each extreme point in the influence curve; and the display module is used for displaying the price curve of the at least one financial product and the influence curve after the association relation is established in the same coordinate system.
In one embodiment, further comprising: the acquisition unit is used for acquiring the characteristic data of a plurality of events in a preset time period based on the hundred-degree index; the dividing unit is used for dividing each event by using a clustering algorithm according to the characteristic data of each event in the preset time period to obtain a plurality of topics; the first determining unit is used for determining the influence of each topic according to the characteristic data of each event; the second determining unit is used for sequencing the topics according to the influence of the topics and determining topics with preset ranking before ranking; the processing unit is used for screening at least one topic related to the target user from topics with preset ranking according to the characteristic data of the target user, and taking the at least one topic related to the target user as a target hot topic of the target user; and the third determining unit is used for determining an influence curve of the target hot topic according to the characteristic data of at least one event included in the target hot topic.
The embodiment of the application also provides information display equipment, which comprises a processor and a memory for storing instructions executable by the processor, wherein the steps of the information display method are realized when the processor executes the instructions.
The embodiment of the application also provides a computer readable storage medium, wherein computer instructions are stored on the computer readable storage medium, and the instructions realize the steps of the information display method when being executed.
The embodiment of the application provides an information display method, which can be used for acquiring characteristic data of a target user and an influence curve of a target hot topic, wherein the target hot topic comprises at least one event. According to the characteristic data of the target user, the price curve of at least one financial product can be obtained, so that the association relation between each extreme point in the influence curve and the event with the largest influence at the time point corresponding to each extreme point can be established in the influence curve for different users, the user can intuitively see the event that the influence curve influencing the target hot topic rises to the highest or falls to the lowest, and the association between each event and the price fluctuation of the financial product can be better explored. Further, the price curve of at least one financial product and the influence curve after the association relation is established can be displayed in the same coordinate system. Therefore, the financial products, the user information and the hot topics can be combined to display the information, so that the intuitiveness and the effectiveness of information display are improved. And the financial products and hot topics can be displayed in a targeted manner according to the characteristics of different users, so that the effort required by the target user for making investment decisions to look up the associated hot topics and time is effectively reduced, and the user experience is improved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this specification, illustrate and together with the description serve to explain the application. In the drawings:
fig. 1 is a schematic structural diagram of an information display system according to an embodiment of the present application;
fig. 2 is a schematic step diagram of an information display method according to an embodiment of the present application;
FIG. 3 is a schematic diagram of an information presentation interface provided in accordance with an embodiment of the present application;
FIG. 4 is a schematic diagram of an information presentation interface provided in accordance with an embodiment of the present application;
fig. 5 is a schematic structural view of an information display device according to an embodiment of the present application;
fig. 6 is a schematic structural view of an information display apparatus according to an embodiment of the present application.
Detailed Description
The principles and spirit of the present application will be described below with reference to several exemplary embodiments. It should be understood that these embodiments are presented merely to enable those skilled in the art to better understand and practice the application and are not intended to limit the scope of the application in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
Those skilled in the art will appreciate that embodiments of the application may be implemented as a system, apparatus device, method, or computer program product. Accordingly, the present disclosure may be embodied in the following forms, namely: complete hardware, complete software (including firmware, resident software, micro-code, etc.), or a combination of hardware and software.
Aiming at the problem that the prior news information is usually only displayed to a user based on time, so that even if the user spends a great deal of time reading, the news value is difficult to accurately mine and correct investment decision is difficult to finish. The matching degree between the bank products and the clients is lower, and the conversion rate of the popularization of the bank products is reduced. Meanwhile, the conventional information display method cannot enable clients to accurately and intuitively see the change condition of market news hot spots and influence on self investment financial accounting, so that the experience of the users is poor. In this example, the three of the financial product, the customer information and the news information can be combined to display the related information, so as to improve the intuitiveness and effectiveness of information display. Therefore, the bank products and news information can be displayed in a targeted manner according to the characteristics of different clients, the effort required by the clients for making investment decisions to review the associated news information is effectively reduced, and the user experience is improved.
Based on this, in the present application, there is provided an information display system, as shown in fig. 1, which may include: the system comprises a terminal device 101 and a bank server 102, wherein a user can initiate an access request in a bank system through the terminal device 101, the bank server 102 can respond to the request of the user, determine a financial product price curve and a target hot topic influence curve displayed to the user from a database preset by the bank, and display the determined financial product price curve and the target hot topic influence curve to the user on a user interface of the terminal device 101. Wherein the financial product may include, but is not limited to, at least one of: bonds, foreign exchange, bulk goods, precious metals and derivatives thereof, crude oil, funds, vouchers, options, etc.; the source channel of the hot topic may include, but is not limited to, at least one of: wind, daojones, wale street news, public numbers, peng Bo, etc.
The terminal device 101 may be a terminal device or software used by a user operation. Specifically, the terminal device may be a terminal device such as a smart phone, a tablet computer, a notebook computer, a desktop computer, an intelligent counter, a smart watch or other wearable devices, or may be a robot device or the like. Of course, the terminal device 101 may be software that can be executed in the terminal device. For example: and application software such as mobile phone banking, E-pooling, micro-banking and other banking system applications, payment applications, browsers and the like. In some cases, the terminal device 101 may also be information such as a sms or a mail received by the terminal device.
The bank server 102 may be a single server, a server cluster, a server having a strong bank transaction database, or a server having an OCRM system (customer relationship system) running, and the bank server 102 may be connected to a plurality of terminal devices. The financial product price curve and the impact curve of the target hot topic presented to the user can be determined based on the request issued by the user.
Based on the above problems, the embodiment of the present invention provides an information display method, as shown in fig. 2, which may include the following steps:
s201: and acquiring characteristic data of the target user and an influence curve of the target hot topic, wherein the target hot topic comprises at least one event.
Considering that different users may have differences in interest preference, risk bearing capacity for financial products, belonging geographical areas and the like, the characteristic data of the target user and the influence curve of the target hot topics of the target user can be acquired first. As topics may be the subject of discussion, it may be understood as a collection of similar events, and in some embodiments, at least one event may be included in the target hot topic described above.
The influence curve can be used for representing the change of the heat degree of the target hot topic in the duration time period with time, and can be obtained based on clicking, searching, browsing and comment data construction of the target hot topic in each news consultation source channel such as each large search engine, social software and the like, and of course, the influence curve can also be obtained in other modes, and the embodiment of the specification is not particularly limited.
In some embodiments, the target user may be a user who uses a banking system application such as a mobile phone bank, E-mail exchange, micro-banking, etc., browses on a banking web page, or operates on a banking smart counter on a terminal device. If the user is classified, the categories may include, but are not limited to, at least one of: for private customers, for public customers, for potential customers, and for customer managers. Under the condition that the target user is a customer manager, the information display mode is adopted to help the customer manager to intuitively and effectively know the price fluctuation condition of the financial product and the hot events related to the price fluctuation, so that recommendation and explanation work is performed for the user, and further the existing user can be maintained and potential users can be discovered.
The characteristic data of the target user may be used to characterize the characteristics of the user to distinguish between different users, and in one embodiment, the characteristic data may include, but is not limited to, at least one of: historically held financial products, historically browsed financial products, currently held financial products, collected financial products, praise or commented events, natural person attributes, family attributes, geographic attributes, asset conditions, social attributes, risk preferences.
S202: and acquiring a price curve of at least one financial product according to the characteristic data of the target user.
Different users have differences in interest preference, risk bearing capacity for financial products, currently held financial products, interested financial products and the like, so that the financial products expected to be known by different users are necessarily different. Therefore, according to the characteristic data of the target user, the user can be determined to expect to know at least one financial product, and the price curve of the at least one financial product expected to be known by the user can be obtained. Wherein the price curve of the financial product can be used to characterize the price of the financial product over time, and the starting point in time can be the creation time of the financial product.
In one embodiment, if the target user currently holds a financial product, it may be preferable to obtain a price profile for the financial product currently held by the user. Of course, the price curve of the financial product historically held by the target user can also be obtained at the same time. If the target user does not currently hold the related financial products, the target user can be considered as a potential user, so that the financial products historically purchased by the target user, the financial products historically browsed or the financial products collected by the target user can be determined according to the characteristic data of the target user and used as the financial products expected to be known by the user. In some cases, if the target user is a new user and has no history browsing, purchasing and collecting records, at this time, at least one financial product can be automatically matched for the target user according to the asset information, risk preference and other information of the target user, and the price curve of the matched at least one financial product is obtained, so that intelligent recommendation of the financial product to the user is realized, and potential users are effectively discovered.
In a specific implementation process, if the at least one financial product is currently held or historically held by the target user, the time points of buying and selling of the target user can be marked on the price curve of the at least one financial product, so that the user can intuitively understand the price fluctuation and the income situation. In one embodiment, the price of the financial product may be obtained in real time using a QE brand price engine or the like, so as to update the price curve of the at least one financial product in real time.
S203: and establishing an association relation between each extreme point in the influence curve and the event with the largest influence at the time point corresponding to each extreme point in the influence curve.
Since the target topic includes at least one event, and the influence of one event is usually a long-tailed sinusoidal curve from occurrence to end, the influence curve of the target hot topic necessarily includes a plurality of extreme points, and the rise or fall of the influence of the target hot topic to one extreme point is necessarily influenced by one or more events. In one embodiment, an association relationship between each extremum point in the plurality of extremum points of the impact curve of the target hot topic and the event with the largest impact at the time point corresponding to each extremum point can be established, namely, the event with the largest impact occurring at the time point corresponding to each extremum point of the impact curve is associated at the extremum point, so that the target user can intuitively see the important event affecting the impact of the topic in the impact curve.
In order to enable the target user to intuitively find out the plurality of extreme points of the influence curve of the target hot topic, in one embodiment, the plurality of extreme points of the influence curve of the target hot topic are obtained, and each of the plurality of extreme points of the influence curve of the target hot topic is marked by a preset mark, wherein the preset mark can be a black dot or a graph with other shapes or colors, the size of the preset mark can enable the user to clearly distinguish the preset mark, and the preset mark can be specifically determined according to actual conditions.
After labeling each extreme point, the event with the greatest influence at the time point corresponding to each extreme point can be determined, and the event with the greatest influence at the time point corresponding to each determined extreme point can be associated with the corresponding extreme point. In some embodiments, in order to enable the target user to more conveniently understand the event, before the association is performed, a profile of the event with the greatest influence at the time point corresponding to each extreme point may be determined by using a natural language processing technology, where the profile may use a combination of a theme picture and abstract text. Further, an association relationship between the preset identifier of each extreme point and the profile of the event with the greatest influence at the time point corresponding to each extreme point may be established in the influence curve.
In order to enable a user to conveniently review related events, the profile of each event is associated with the source address of each event, so that the user can click on the profile of the event under the condition of further understanding of a certain event, and therefore the user can jump to a related detailed description page directly according to the associated source address, and the user experience can be effectively improved.
In some embodiments, the association between the preset identifier of each extremum point and the profile of the event with the greatest influence at the time point corresponding to each extremum point may be displayed within a preset range of the preset identifier of each extremum point, where the preset range is used to characterize the positional relationship between the extremum point and the profile, for example: the distance from the preset mark to the right above or right below 1cm can be used, and it can be understood that the theme pictures and the text abstracts can not be displayed to cover the influence curve and the price curve.
In some cases, the profile of the event with the greatest influence at the time point corresponding to each extremum point may be linked in the preset identifier of the corresponding extremum point, and the link may be triggered when the user clicks or presses the target extremum point in the impact curve for a long time, so that the profile of the event with the greatest influence at the time point corresponding to the target extremum point is displayed in the preset range of the preset identifier of the target extremum point. The preset mark of the extreme point can be used as an icon button, and can be triggered when a user clicks by using a mouse, clicks on a terminal touch screen or is long-pressed on the terminal touch screen. It will be appreciated that other possible ways of presenting the profile of the event may be used, and in particular may be determined according to the actual circumstances, as the application is not limited in this respect.
S204: and displaying the price curve of at least one financial product and the influence curve after the association relation is established in the same coordinate system.
In order to enable the target user to intuitively see the influence of the target hot topic on the price of at least one financial product, the price curve of the at least one financial product and the influence curve after the association relation is established can be displayed in the same coordinate system. Since the price curve and the influence curve are both time-dependent, in one embodiment, the abscissa of the price curve and the influence curve may be in units of time, and the ordinate may be in units of price and influence, respectively, so that the influence of the target hot topic and the price of at least one financial product at the same time may be intuitively observed. Wherein, the time can be displayed in the form of year, month and day, for example: the following examples are given for the purpose of illustration in 2019, 11 and 16, but may be embodied in other forms, and the application is not limited thereto.
In one embodiment, the price in the price curve of at least one financial product and the influence in the influence curve of the target hot topic after the association relationship is established may be preprocessed, so that the values of the price and the influence are in the same order of magnitude, and a specific interface display diagram may be as shown in fig. 3. The arrows in the figure point to two extreme points respectively, and the upper part of each extreme point is the brief introduction of the event with the greatest influence at the time point corresponding to each extreme point.
It will be appreciated that in some cases only prices in the price curve of at least one financial product may be pre-processed, or only influences in the influence curve of the target hot topic after the association is established. For example: when the at least one financial product is gold, it can be determined that the price of gold is in the order of 200-400 and the influence value of the target hot topic is in the order of 0-100, so that the price of gold can be uniformly divided by 4, and the value of the influence of the price of gold and the target hot topic is in the same order. The above-mentioned effects can of course be achieved in any other possible way, and can be specifically determined according to practical situations, which is not limited by the present application.
In order for the user to fully understand the change in price of the at least one financial product, in some embodiments all price data of the at least one financial product since creation may be presented, while all data may not be displayed simultaneously due to the possible limitations of the size of the display page, so in some embodiments the target user may view the data in different time periods by sliding the screen left and right or by freely selecting the start time and the stop time to view within the selection box.
Under the condition that the target hot topics are multiple, the target hot topics can be set to be multiple, namely, a selection request of a target user for at least one topic in the multiple topics included in the target hot topics can be received, and the system can display an influence curve of the at least one topic selected by the user and a price curve of the at least one financial product in the coordinate system according to the selection request of the target user. The interface display diagram may be specifically shown in fig. 4, where the arrows in the diagram point to two extreme points respectively, and above each extreme point, the profile of the event with the greatest influence at the time point corresponding to each extreme point may be selected from the top right box in the diagram, where the starting time and the ending time of the event are desired to be viewed, and the influence curve of each topic and the small right box of the identification of the financial product may be checked to select the price curve and the influence curve desired to be viewed.
It can be understood that under the condition that a plurality of financial products need to be displayed, the financial products can be set to be selected more, and the system can determine which financial product price curves are displayed according to the selection of the user, so that too many curves are prevented from being displayed in the same picture too much, the user cannot clearly distinguish the curves, and the using sense of the user is reduced.
In one embodiment, before the influence curve of the target hot topic is obtained, the feature data of each event in the preset time period can be obtained based on the hundred degree index, and according to the feature data of each event in the preset time period, the events of the same topic are classified into the same topic by using a clustering algorithm, so that a plurality of topics are obtained. The influence of each topic can be determined according to the characteristic data of each event. Wherein, can know through above-mentioned hundred degree index: how large a certain keyword is in the hundred-degree search scale, the rising and falling situation within a period of time, the change of related news public opinion, what the net citizens focusing on the words are, where the words are distributed, and which related words are searched.
Furthermore, the topics can be ranked according to the influence of the topics, and the topics with preset ranks before ranking can be determined. Wherein, the preset ranking is a positive integer, for example: 5. 10, 15, etc., which may be specifically determined according to practical circumstances, the present application is not limited thereto. According to the characteristic data of the target user, at least one topic related to the target user can be screened from topics with pre-set ranking ranks, and the at least one topic related to the target user is used as a target hot topic of the target user. Thus, the influence curve of the target hot topic can be determined according to the characteristic data of at least one event included in the target hot topic.
Wherein, each event may be an event that occurs within a preset time period obtained from a channel such as windd, daojones, wale news, public number articles, peng Bo, etc., and the preset time period may be 2 hours, 3 days, 1 week, 1 month, 1 year in some embodiments, and may specifically be determined according to the starting time of the displayed financial product, which is not limited in the present application. The characteristic data of the event may include, but is not limited to, at least one of: the frequency of occurrence of events in multiple channels, the click volume, the endorsement number, the comment number, the forwarding volume, the search frequency, etc. The time-dependent feature data may be used to determine the impact of each event, also known as heat, using a weighted calculation.
Since the targeted objects or topics for different events may be different, the events may be partitioned using a clustering algorithm for better analysis. Wherein, the clustering algorithm can include, but is not limited to, at least one of the following: the K-MEANS algorithm, K-MEDOIDS algorithm, CLARANS algorithm, BIRCH algorithm, CURE algorithm, CHAMELEON algorithm, etc., can be specifically adopted according to the actual situation, and the application is not limited to this.
The heat of an event is usually a long-tail sinusoidal curve from occurrence to end, and at least one event can be included in a topic. In one embodiment, the impact of a topic may be determined from the impact of each event included in the topic. Specifically, the sum of the influence of the events at the same time point can be taken as the influence of the topic at the time point, so that the influence curve of the topic changing with time in the continuous time period can be obtained.
Accordingly, each topic has its life cycle, and in some cases, the duration of some entertainment news, social news, is relatively short, typically around one day to one week; while the duration of some international news, major decision related news, may be relatively long, such as: new China holds topics such as 70 years, american joint storage, and the like, and can generally last for weeks or even months. Thus, the start and end times of the various topics may be determined from the current influence of the different topics, and first a threshold of influence may be set, for example: 0. 10, etc., and can be specifically determined according to practical situations, which is not limited by the present application. When the influence of a topic is greater than the threshold, the start of the topic may be marked, and when the influence of the topic falls below the threshold, the end of the topic may be marked. After the topic is marked as finished, archiving can be performed as a historical topic. Every new time appears in the follow-up, the current topics need to be classified in real time, and even if the current topics are exactly the same as two topics when a certain historical topic appears, the current topics and the two topics can only be considered as similar topics, and are not considered as continuation of the historical topic.
Since not all the hot topics are the target users want to pay attention to or expect to see, at least one topic related to the target users can be screened from topics with pre-set ranking according to the characteristic data of the target users, and the at least one topic related to the target users can be used as the target hot topics of the target users. It can be appreciated that the target hot topics screened may be multiple.
In a specific implementation process, topics related to the user in topics with preset ranking can be determined by utilizing a knowledge graph according to the characteristic data of the target user. Topics related to the user may be topics having relevance to a financial product currently held by the user, a financial product historically held, or a financial product of interest, whether there is relevance may be judged by whether price fluctuations affecting the financial product. The Knowledge Graph (knowledgegraph) is also called a scientific Knowledge Graph, is a concept in the field of book informatics, is used for drawing, analyzing and displaying the interrelation between subjects or academic research subjects, and is a visualization tool for revealing the development progress and structural relationship of the scientific Knowledge.
Further, since the price of the financial product continuously fluctuates and the hot topics within different time periods are different, the price curve of at least one financial product and the influence curve of the target hot topic after the association relationship is established can be displayed in the same coordinate system, and then the displayed price curve of at least one financial product and the influence curve of the target hot topic after the association relationship is established can be updated according to a preset time interval. In some cases, if the influence of the target hot topic falls to the threshold, the target hot topic may be marked as ending, and the hot topic currently related to the user is redetermined. The preset time interval may be 2 minutes, 5 minutes, 1 hour, etc., and may be specifically determined according to practical situations, which is not limited in the present application.
From the above description, it can be seen that the following technical effects are achieved in the embodiments of the present application: the feature data of the target user and an influence curve of the target hot topic can be obtained, wherein the target hot topic comprises at least one event. According to the characteristic data of the target user, the price curve of at least one financial product can be obtained, so that the association relation between each extreme point in the influence curve and the event with the largest influence at the time point corresponding to each extreme point can be established in the influence curve for different users, the user can intuitively see the event that the influence curve influencing the target hot topic rises to the highest or falls to the lowest, and the association between each event and the price fluctuation of the financial product can be better explored. Further, the price curve of at least one financial product and the influence curve after the association relation is established can be displayed in the same coordinate system. Therefore, the financial products, the user information and the hot topics can be combined to display the information, so that the intuitiveness and the effectiveness of information display are improved. And the financial products and hot topics can be displayed in a targeted manner according to the characteristics of different users, so that the effort required by the target user for making investment decisions to look up the associated hot topics and time is effectively reduced, and the user experience is improved.
Based on the same inventive concept, the embodiment of the application also provides an information display device, such as the following embodiment. Because the principle of the information display device for solving the problem is similar to that of the information display method, the implementation of the information display device can refer to the implementation of the information display method, and the repetition is omitted. As used below, the term "unit" or "module" may be a combination of software and/or hardware that implements the intended function. While the means described in the following embodiments are preferably implemented in software, implementation in hardware, or a combination of software and hardware, is also possible and contemplated. Fig. 5 is a block diagram of an information display apparatus according to an embodiment of the present application, and as shown in fig. 5, may include: the first obtaining module 501, the second obtaining module 502, the establishing module 503, and the displaying module 504 are described below.
The first obtaining module 501 may be configured to obtain feature data of a target user and an influence curve of a target hot topic, where the target hot topic includes at least one event;
a second obtaining module 502, configured to obtain a price curve of at least one financial product according to the feature data of the target user;
The establishing module 503 may be configured to establish, in the influence curve, an association relationship between each extremum point in the influence curve and an event with the greatest influence at a time point corresponding to each extremum point;
the display module 504 may be configured to display the price curve of the at least one financial product and the influence curve after the association relationship is established in the same coordinate system.
In one implementation, the information display device may further include: the acquisition unit is used for acquiring the characteristic data of a plurality of events in a preset time period based on the hundred-degree index; the dividing unit is used for dividing each event by using a clustering algorithm according to the characteristic data of each event in a preset time period to obtain a plurality of topics; the first determining unit is used for determining the influence of each topic according to the characteristic data of each event; the second determining unit is used for sequencing the topics according to the influence of the topics and determining topics with preset ranking before ranking; the processing unit is used for screening at least one topic related to the target user from topics with preset ranking according to the characteristic data of the target user, and taking the at least one topic related to the target user as a target hot topic of the target user; and the third determining unit is used for determining an influence curve of the target hot topic according to the characteristic data of at least one event included in the target hot topic.
The embodiment of the present application further provides an electronic device, which may specifically refer to a schematic diagram of an electronic device composition structure of the information display method provided by the embodiment of the present application shown in fig. 6, where the electronic device may specifically include an input device 61, a processor 62, and a memory 63. Wherein the input device 61 may be specifically configured to input the characteristic data of the target user and an influence curve of the target hot topic, wherein the target hot topic comprises at least one event. The processor 62 may be specifically configured to obtain a price profile of at least one financial product based on the characteristic data of the target user; establishing an association relation between each extreme point in the influence curve and the event with the largest influence at the time point corresponding to each extreme point in the influence curve; and displaying the price curve of at least one financial product and the influence curve after the association relation is established in the same coordinate system. The memory 63 may be specifically configured to store parameters such as a price curve of at least one financial product, an influence curve after the association is established, and the like.
In this embodiment, the input device may specifically be one of the main means for exchanging information between the user and the computer system. The input device may include a keyboard, mouse, camera, scanner, light pen, handwriting input board, voice input apparatus, etc.; the input device is used to input raw data and a program for processing these numbers into the computer. The input device may also obtain data transmitted from other modules, units, and devices. The processor may be implemented in any suitable manner. For example, the processor may take the form of, for example, a microprocessor or processor, and a computer-readable medium storing computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), a programmable logic controller, and an embedded microcontroller, among others. The memory may in particular be a memory device for storing information in modern information technology. The memory may comprise a plurality of levels, and in a digital system, may be memory as long as binary data can be stored; in an integrated circuit, a circuit with a memory function without a physical form is also called a memory, such as a RAM, a FIFO, etc.; in the system, the storage device in physical form is also called a memory, such as a memory bank, a TF card, and the like.
In this embodiment, the specific functions and effects of the electronic device may be explained in comparison with other embodiments, which are not described herein.
The embodiment of the application also provides a computer storage medium based on the information display method, which stores computer program instructions, and the computer program instructions can be realized when executed: acquiring characteristic data of a target user and an influence curve of a target hot topic, wherein the target hot topic comprises at least one event; acquiring a price curve of at least one financial product according to the characteristic data of the target user; establishing an association relation between each extreme point in the influence curve and the event with the largest influence at the time point corresponding to each extreme point in the influence curve; and displaying the price curve of at least one financial product and the influence curve after the association relation is established in the same coordinate system.
In the present embodiment, the storage medium includes, but is not limited to, a random access Memory (Random Access Memory, RAM), a Read-Only Memory (ROM), a Cache (Cache), a Hard Disk (HDD), or a Memory Card (Memory Card). The memory may be used to store computer program instructions. The network communication unit may be an interface for performing network connection communication, which is set in accordance with a standard prescribed by a communication protocol.
In this embodiment, the functions and effects of the program instructions stored in the computer storage medium may be explained in comparison with other embodiments, and are not described herein.
It will be apparent to those skilled in the art that the modules or steps of the embodiments of the application described above may be implemented in a general purpose computing device, they may be concentrated on a single computing device, or distributed across a network of computing devices, they may alternatively be implemented in program code executable by computing devices, so that they may be stored in a storage device for execution by computing devices, and in some cases, the steps shown or described may be performed in a different order than what is shown or described, or they may be separately fabricated into individual integrated circuit modules, or a plurality of modules or steps in them may be fabricated into a single integrated circuit module. Thus, embodiments of the application are not limited to any specific combination of hardware and software.
Although the present application provides method operational steps as described in the above embodiments or flowcharts, more or fewer operational steps may be included in the method, either on a routine basis or without inventive labor. In the steps where there is logically no necessary causal relationship, the execution order of the steps is not limited to the execution order provided by the embodiment of the present application. The described methods, when performed in an actual apparatus or an end product, may be performed sequentially or in parallel (e.g., in a parallel processor or multithreaded environment) as shown in the embodiments or figures.
It is to be understood that the above description is intended to be illustrative, and not restrictive. Many embodiments and many applications other than the examples provided will be apparent to those of skill in the art upon reading the above description. The scope of the application should, therefore, be determined not with reference to the above description, but instead should be determined with reference to the appended claims, along with the full scope of equivalents to which such claims are entitled.
The above description is only of the preferred embodiments of the present application and is not intended to limit the present application, and various modifications and variations can be made to the embodiments of the present application by those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the protection scope of the present application.
Claims (13)
1. An information display method, comprising:
acquiring characteristic data of a target user and an influence curve of a target hot topic, wherein the target hot topic comprises at least one event;
acquiring a price curve of at least one financial product according to the characteristic data of the target user;
establishing an association relation between each extreme point in the influence curve and an event with the largest influence at a time point corresponding to each extreme point in the influence curve;
Displaying the price curve of the at least one financial product and the influence curve after the association relation is established in the same coordinate system;
according to the characteristic data of the target user, acquiring a price curve of at least one financial product, wherein the price curve comprises the following steps:
if the target user currently holds the financial product, acquiring a price curve of the financial product currently held by the user and acquiring a price curve of the financial product historically held by the target user;
if the target user does not currently hold the related financial products, determining the financial products historically purchased by the target user, the financial products historically browsed or the financial products collected by the target user as the financial products expected to be known by the user according to the characteristic data of the target user;
if the target user is a new user, no history browsing, purchasing and collecting records exist, at least one financial product is matched for the target user according to the asset information and risk preference information of the target user, and a price curve of the matched at least one financial product is obtained;
if the at least one financial product is currently held or historically held by the target user, the time points of buying and selling of the target user are marked on the price curve of the at least one financial product respectively so that the user can know the price fluctuation and the income situation.
2. The method of claim 1, further comprising, prior to obtaining the impact curve for the target hot topic:
acquiring characteristic data of a plurality of events in a preset time period based on the hundred-degree index;
dividing each event by using a clustering algorithm according to the characteristic data of each event in the preset time period to obtain a plurality of topics;
determining influence of each topic according to the characteristic data of each event;
ranking the topics according to the influence of the topics, and determining topics with preset ranking before ranking;
screening at least one topic related to the target user from topics with preset ranking according to the characteristic data of the target user, and taking the at least one topic related to the target user as a target hot topic of the target user;
and determining an influence curve of the target hot topic according to the characteristic data of at least one event included in the target hot topic.
3. The method of claim 2, wherein the characteristic data of the event includes, but is not limited to, at least one of: the frequency of occurrence of events in multiple channels, click volume, endorsement number, comment number, forwarding volume, search frequency.
4. The method of claim 1, wherein in the case that the target hot spot is a plurality of, displaying the price curve of the at least one financial product and the influence curve after the association relationship in the same coordinate system includes:
receiving a selection request of the target user for at least one topic of a plurality of topics included in the target hot topic;
according to the selection request of the target user, displaying an influence curve of at least one topic selected by the target user after the association relation is established and a price curve of at least one financial product in a coordinate system; wherein the time starting point of the price curve is the creation time of the financial product.
5. The method according to claim 1, wherein establishing, in the influence curve, an association relationship between each extreme point in the influence curve and an event having the greatest influence at a time point corresponding to the each extreme point, comprises:
acquiring a plurality of extreme points of the influence curve;
marking each extreme point in a plurality of extreme points of the influence curve of the target hot topic by adopting a preset mark;
determining the event with the largest influence at the time point corresponding to each extreme point;
Determining the brief introduction of the event with the largest influence at the time point corresponding to each extreme point by using a natural language processing technology;
and establishing an association relation between preset identifications of the extreme points and profiles of events with the maximum influence at the time points corresponding to the extreme points in the influence curve.
6. The method according to claim 5, wherein: establishing an association relationship between each extreme point in the influence curve and an event with the largest influence at a time point corresponding to each extreme point in the influence curve, and further comprising:
displaying the brief introduction of the event with the greatest influence at the time point corresponding to each extreme point in the preset range of the preset mark of each extreme point, wherein the brief introduction adopts a mode of combining pictures and characters.
7. The method of claim 5, wherein establishing, in the influence curve, an association relationship between each extreme point in the influence curve and an event having the greatest influence at a time point corresponding to the each extreme point, further comprises:
linking the brief introduction of the event with the largest influence at the time point corresponding to each extreme point in the preset identification of the corresponding extreme point;
When clicking or long-pressing operation of a user on a target extreme point is received, triggering the link, and displaying the brief introduction of the event with the largest influence at the time point corresponding to the target extreme point in the preset range of the preset identification of the target extreme point.
8. The method of claim 1, wherein the characteristic data of the target user includes, but is not limited to, at least one of: historically held financial products, historically browsed financial products, currently held financial products, collected financial products, praise or commented events, natural person attributes, family attributes, geographic attributes, asset conditions, social attributes, risk preferences.
9. The method of claim 1, wherein displaying the price profile of the at least one financial product and the impact profile after the association in the same coordinate system comprises:
preprocessing the price in the price curve of the at least one financial product and the influence in the influence curve after the association relation is established respectively so that the values of the price and the influence are in the same order of magnitude;
and displaying the price curve of at least one preprocessed financial product and the influence curve after the association relation is established in the same coordinate system.
10. An information display device, comprising:
the system comprises a first acquisition module, a second acquisition module and a first judgment module, wherein the first acquisition module is used for acquiring characteristic data of a target user and an influence curve of a target hot topic, and the target hot topic comprises at least one event;
the second acquisition module is used for acquiring a price curve of at least one financial product according to the characteristic data of the target user;
the establishing module is used for establishing association relations between each extreme point in the influence curve and the event with the largest influence at the time point corresponding to each extreme point in the influence curve;
the display module is used for displaying the price curve of the at least one financial product and the influence curve after the association relation is established in the same coordinate system;
according to the characteristic data of the target user, acquiring a price curve of at least one financial product, wherein the price curve comprises the following steps:
if the target user currently holds the financial product, acquiring a price curve of the financial product currently held by the user and acquiring a price curve of the financial product historically held by the target user;
if the target user does not currently hold the related financial products, determining the financial products historically purchased by the target user, the financial products historically browsed or the financial products collected by the target user as the financial products expected to be known by the user according to the characteristic data of the target user;
If the target user is a new user, no history browsing, purchasing and collecting records exist, at least one financial product is matched for the target user according to the asset information and risk preference information of the target user, and a price curve of the matched at least one financial product is obtained;
if the at least one financial product is currently held or historically held by the target user, the time points of buying and selling of the target user are marked on the price curve of the at least one financial product respectively so that the user can know the price fluctuation and the income situation.
11. The apparatus as recited in claim 10, further comprising:
the acquisition unit is used for acquiring the characteristic data of a plurality of events in a preset time period based on the hundred-degree index;
the dividing unit is used for dividing each event by using a clustering algorithm according to the characteristic data of each event in the preset time period to obtain a plurality of topics;
the first determining unit is used for determining the influence of each topic according to the characteristic data of each event;
the second determining unit is used for sequencing the topics according to the influence of the topics and determining topics with preset ranking before ranking;
The processing unit is used for screening at least one topic related to the target user from topics with preset ranking according to the characteristic data of the target user, and taking the at least one topic related to the target user as a target hot topic of the target user;
and the third determining unit is used for determining an influence curve of the target hot topic according to the characteristic data of at least one event included in the target hot topic.
12. An information presentation device comprising a processor and a memory for storing processor-executable instructions which when executed by the processor implement the steps of the method of any one of claims 1 to 9.
13. A computer readable storage medium having stored thereon computer instructions which, when executed, implement the steps of the method of any of claims 1 to 9.
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| CN113538090B (en) * | 2021-07-13 | 2022-09-23 | 海南大学 | Virtual community personnel character analysis and content push method based on DIKW map |
| CN113704332A (en) * | 2021-08-05 | 2021-11-26 | 富途网络科技(深圳)有限公司 | Target data display method, device, equipment and storage medium |
| CN114092241A (en) * | 2021-10-29 | 2022-02-25 | 杭州衡泰技术股份有限公司 | Real-time fluctuation rate drawing method and device for asset combination and storage medium |
| CN115618076B (en) * | 2022-11-07 | 2023-04-18 | 山东省地质矿产勘查开发局第一地质大队（山东省第一地质矿产勘查院） | Hydrogeological data management method |
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