CN111026981B - Visual display method, device and equipment for hot topics - Google Patents
Visual display method, device and equipment for hot topics Download PDFInfo
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- CN111026981B CN111026981B CN201911233121.XA CN201911233121A CN111026981B CN 111026981 B CN111026981 B CN 111026981B CN 201911233121 A CN201911233121 A CN 201911233121A CN 111026981 B CN111026981 B CN 111026981B
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Abstract
The application provides a visual display method, device and equipment for hot topics, wherein the method comprises the following steps: displaying a topic candidate interface, wherein the topic candidate interface comprises a plurality of options of hot topics; acquiring at least one target hot topic selected by a target user in the topic candidate interface and characteristic data of the target user; displaying a view analysis interface according to the target hot topics and the characteristic data of the target user; displaying a topic summary interface and a similar topic review interface according to the target hot topics; and generating a visual page of the hot topic according to the topic candidate interface, the view analysis interface, the topic summary interface and the similar topic review interface. According to the embodiment of the application, the information of the hot topics can be effectively integrated for different users, so that the user can quickly, accurately and comprehensively acquire information useful for the user when facing massive information, and the user experience is effectively improved.
Description
Technical Field
The application relates to the technical field of data processing, in particular to a visual display method, device and equipment for hot topics.
Background
With the advent of mobile interconnection, news information platforms are various, each information platform can issue a large amount of information in real time, and massive financial news, news and research report information issued by each information platform is usually pushed to users according to time sequence, so that various information cannot be effectively integrated, and the users cannot quickly and accurately acquire information which is expected to browse and is useful for themselves when facing massive financial news, news and research report information.
In view of the above problems, no effective solution has been proposed at present.
Disclosure of Invention
The embodiment of the application provides a visual display method, device and equipment for hot topics, which are used for solving the problem that various information cannot be effectively integrated in the prior art, so that a user cannot quickly and accurately acquire information which is expected to be browsed and is useful for the user when facing massive financial quick messages, news and research report information.
The embodiment of the application provides a visual display method of hot topics, which comprises the following steps: displaying a topic candidate interface, wherein the topic candidate interface comprises a plurality of options of hot topics; acquiring at least one target hot topic selected by a target user in the topic candidate interface and characteristic data of the target user; displaying a view analysis interface according to the at least one target hot topic and the characteristic data of the target user; displaying a topic summary interface and a similar topic review interface according to the at least one target hot topic; and generating a visual page of the hot topic according to the topic candidate interface, the view analysis interface, the topic summary interface and the similar topic review interface.
In one embodiment, prior to displaying the topic candidate interface, comprising: acquiring events in a plurality of information platforms and characteristic data of the target user; dividing the events in the information platforms by using a clustering algorithm to obtain a plurality of topics; acquiring characteristic data of the topics; according to the characteristic data of the topics, determining a plurality of topics with heat greater than a preset threshold at the current moment; screening out a plurality of hot topics related to the target user from the topics with the heat degree larger than a preset threshold value at the current moment according to the characteristic data of the target user; and displaying the profiles of the hot topics which are obtained through screening and related to the target user as options in the topic candidate interface.
In one embodiment, the characteristic data of the plurality of topics includes, but is not limited to, at least one of: the frequencies of the events included in the topics in the information platforms, the click quantity, the praise, the comment quantity, the forwarding quantity and the search frequency.
In one embodiment, displaying a view analysis interface based on the at least one target hot topic and the characteristic data of the target user, comprises: determining at least one investment target associated with the target user according to the characteristic data of the target user; acquiring a price curve of at least one investment target related to the target user; acquiring characteristic data of the at least one target hot topic; determining a heat change curve of the at least one target topic according to the characteristic data of the at least one target hot topic; and displaying a view analysis interface, wherein the view analysis interface comprises the price curve and the heat change curve which are displayed in the same coordinate system.
In one embodiment, after displaying the view analysis interface, further comprising: receiving clicking of a price curve of a target investment target in the view analysis interface by a user; and responding to clicking operation of a user, and jumping to a transaction interface of the target investment target.
In one embodiment, displaying a topic summary interface and a similar topic review interface in accordance with the at least one target hot topic includes: determining a plurality of extreme points included in a heat change curve of the at least one target hot topic; acquiring the abstract and the link address of the event with the biggest influence on the heat change of the topic at each extreme point; determining similar topics with similarity to the at least one target hot topic greater than a preset threshold; acquiring the abstract and the link address of the similar topic; and displaying the topic summary interface and the topic review interface, wherein the topic summary interface comprises summaries and link addresses of events with the greatest influence on the heat change of topics at each extreme point, and the topic review interface comprises summaries and link addresses of similar topics.
In one embodiment, the characteristic data of the target user includes, but is not limited to, at least one of: the target user historically holds financial products, historically browses financial products, currently holds financial products, collected financial products, praise or commented events, natural person attributes, family attributes, geographic attributes, asset conditions, social attributes and risk preferences.
The embodiment of the application also provides a visual display device of the hot topics, which comprises: the topic candidate interface comprises a plurality of options of hot topics; the acquisition module is used for acquiring at least one target hot topic selected by a target user in the topic candidate interface and characteristic data of the target user; the second display module is used for displaying a view analysis interface according to the at least one target hot topic and the characteristic data of the target user; the third display module is used for displaying a topic summary interface and a similar topic review interface according to the at least one target hot topic; the generation module is used for generating a visual page of the hot topic according to the topic candidate interface, the view analysis interface, the topic summary interface and the similar topic review interface.
In one embodiment, further comprising: the first acquisition unit is used for acquiring the events in the information platforms and the characteristic data of the target user; the dividing unit is used for dividing the events in the information platforms by using a clustering algorithm to obtain a plurality of topics; a second acquisition unit configured to acquire feature data of the plurality of topics; the determining unit is used for determining a plurality of topics with heat larger than a preset threshold value at the current moment according to the characteristic data of the topics; the screening unit is used for screening out a plurality of hot topics related to the target user from the topics with the heat degree larger than a preset threshold value at the current moment according to the characteristic data of the target user; and the processing unit is used for displaying the profiles of the hot topics which are obtained by screening and related to the target user as options in the topic candidate interface.
The embodiment of the application also provides a visual display device of the hot topic, which comprises a processor and a memory for storing instructions executable by the processor, wherein the steps of the visual display method of the hot topic are realized when the processor executes the instructions.
The embodiment of the application also provides a computer readable storage medium, wherein computer instructions are stored on the computer readable storage medium, and the instructions realize the steps of the visual presentation method of the hot topics when being executed.
The embodiment of the application provides a visual display method of hot topics, which can be used for displaying topic candidate interfaces, wherein the topic candidate interfaces comprise a plurality of options of the hot topics, and at least one target hot topic selected by a target user in the topic candidate interfaces and characteristic data of the target user are acquired. And displaying a view analysis interface according to the at least one target hot topic and the characteristic data of the target user, displaying a topic summary interface and a similar topic review interface according to the at least one target hot topic, and generating a visual page of the hot topic according to the topic candidate interface, the view analysis interface, the topic summary interface and the similar topic review interface. Therefore, the information related to the hot topics can be effectively integrated for different users, so that the user can quickly, accurately and comprehensively acquire information which is expected to be browsed and is useful for the user when facing massive financial express, news and research report information, and the user experience is effectively improved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this specification, illustrate and together with the description serve to explain the application. In the drawings:
fig. 1 is a schematic structural diagram of a visual display system for hot topics provided according to an embodiment of the present application;
fig. 2 is a schematic step diagram of a method for visualizing and exhibiting hot topics provided according to an embodiment of the present application;
FIG. 3 is a schematic diagram of a visual presentation interface for hot topics provided in accordance with an embodiment of the present application;
fig. 4 is a schematic structural diagram of a visual display device for hot topics provided according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of a visual display device for hot topics provided according to an embodiment of the present application.
Detailed Description
The principles and spirit of the present application will be described below with reference to several exemplary embodiments. It should be understood that these embodiments are presented merely to enable those skilled in the art to better understand and practice the application and are not intended to limit the scope of the application in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
Those skilled in the art will appreciate that embodiments of the application may be implemented as a system, apparatus device, method, or computer program product. Accordingly, the present disclosure may be embodied in the following forms, namely: complete hardware, complete software (including firmware, resident software, micro-code, etc.), or a combination of hardware and software.
While the flow described below includes a number of operations occurring in a particular order, it should be apparent that these processes may include more or fewer operations, which may be performed sequentially or in parallel (e.g., using a parallel processor or a multi-threaded environment).
While the flow described below includes a number of operations occurring in a particular order, it should be apparent that these processes may include more or fewer operations, which may be performed sequentially or in parallel (e.g., using a parallel processor or a multi-threaded environment).
Aiming at the problem that the prior information is usually displayed to the user only based on time, so that the user can not accurately browse the information with current value even if spending a large amount of time for reading. The matching degree between the pushed information and the client is lower. Meanwhile, the conventional information display method cannot enable clients to accurately and intuitively see the change condition of market news hot spots and influence on self investment financial accounting, so that the experience of the users is poor.
Based on this, a visual display system of hot topics is provided in the present application, as shown in fig. 1, may include: the user can initiate an access request in a banking system through the terminal equipment 101, the banking server 102 can respond to the request of the user, determine characteristic data of the user, hot topics and similar topics displayed to the user and the like from a database preset by the bank, and display a determined topic candidate interface, a view analysis interface, a topic summary interface and a similar topic review interface to the user on the user interface of the terminal equipment 101. Wherein, the source channel of the hot topic can include, but is not limited to, at least one of the following: wind, daojones, wale street news, public numbers, peng Bo, etc.
The terminal device 101 may be a terminal device or software used by a user operation. Specifically, the terminal device may be a terminal device such as a smart phone, a tablet computer, a notebook computer, a desktop computer, an intelligent counter, a smart watch or other wearable devices, or may be a robot device or the like. Of course, the terminal device 101 may be software that can be executed in the terminal device. For example: and application software such as mobile phone banking, E-pooling, micro-banking and other banking system applications, payment applications, browsers and the like. In some cases, the terminal device 101 may also be information such as a sms or a mail received by the terminal device.
The bank server 102 may be a single server, a server cluster, a server having a strong bank transaction database, or a server having an OCRM system (customer relationship system) running, and the bank server 102 may be connected to a plurality of terminal devices. A visual page of the hot topic may be generated based on the user-triggered request.
Based on the above problems, the embodiment of the present application provides a method for visualizing and displaying hot topics, as shown in fig. 2, which may include the following steps:
s202: and displaying a topic candidate interface, wherein options of a plurality of hot topics are included on the topic candidate interface.
In one embodiment, the topic candidate interface may be used to expose selectable items of a current hot topic related to a target user, and the topic candidate interface may include a plurality of hot topic options. The options of each hot topic may be presented in the form of a brief introduction or a brief introduction plus a check box, and of course, other possible manners may be adopted, which is not limited by the present application. Correspondingly, after the user selects the hot topics in the topic candidate interface, one or more selected hot topics can be thickened and displayed, or a check box is added with a pair of hooks to indicate that the hot topics are selected, so that the user can intuitively and clearly see the selected hot topics.
In one embodiment, the topic candidate interface may be displayed after an access request is received for a page on which the target user topic candidate interface is located. The target user can be a user who uses APP or applet such as mobile phone banking, E-fusion, micro-banking and the like on a terminal device, browses on a banking webpage or operates on a banking intelligent counter. If the user is classified, the categories may include, but are not limited to, at least one of: for private customers, for public customers, for potential customers, and for customer managers. The topic candidate interface may be displayed on a display screen or a web page interface of a terminal device used by a target user, and specific display positions may be positions such as a top end and a bottom end of the screen, which may be specifically set according to actual situations.
S204: and acquiring at least one target hot topic selected by the target user in the topic candidate interface and characteristic data of the target user.
The target user may select the topic candidate interface to learn about the hot topic, and the selection manner may be a mouse click, a touch click, a long press, or the like, and of course, may also be other possible selection manners, which is not limited by the present application. In one embodiment, at least one target hot topic selected by the target user in the topic candidate interface may be obtained, so that the hot topic that the target user desires to learn may be determined.
Because different users have differences in interest preference, risk bearing capacity for financial products, currently held financial products, interested financial products and the like, information contents expected to be browsed by different users can be different, and therefore characteristic data of target users can be obtained. Wherein, the characteristic data of the target user may include, but is not limited to, at least one of the following: the target user historically holds financial products, historically browsed financial products, currently holds financial products, collected financial products, praise or commented events, natural person attributes, family attributes, geographic attributes, asset conditions, social attributes, risk preferences.
S206: and displaying a view analysis interface according to the at least one target hot topic and the characteristic data of the target user.
The view analysis interface can be used for displaying a thermal change analysis chart of at least one target hot topic which the target user desires to browse, and the display position of the view analysis interface can be below the topic candidate interface, and can be set at other possible positions, and the display position can be specifically determined according to practical situations.
In some embodiments, since some hot events generally cause price fluctuations of some financial products, in order to make a user more clearly and intuitively understand the influence of the hot events on the price of the financial products, a price change curve of an investment target related to the user can be simultaneously displayed in a view analysis interface.
The above-mentioned investment targets related to the users may be determined according to the feature data of the target users, in an embodiment, if the target users currently hold the financial products, it is preferable to obtain the price curves of the investment targets of the financial products currently held by the users, or of course, obtain the price curves of the financial products historically purchased by the target users at the same time, and specifically may be determined according to the actual situation. Wherein, the investment target is the object pointed by the rights and obligations of both parties in the investment contract, and can specifically refer to a certain investment project.
If the target user does not currently hold the related financial products, the target user can be considered as a potential user, so that the financial products historically purchased by the target user, the financial products historically browsed or the financial products collected by the target user can be determined according to the characteristic data of the target user and used as the financial products expected to be known by the user. In some cases, if the target user is a new user and has no history browsing, purchasing and collecting records, at this time, at least one financial product can be automatically matched for the target user according to the asset information, risk preference and other information of the target user, and a price curve of an investment target corresponding to the matched at least one financial product is obtained, so that the matching degree among the bank products, hot events and the target user is improved, and potential users are effectively discovered.
S208: and displaying a topic summary interface and a similar topic review interface according to at least one target hot topic.
In order to make the target user more clearly and comprehensively understand the at least one target hot topic, a topic summary interface and a similar topic review interface can be displayed according to the at least one target hot topic. The topic summary interface may be used to show summary comments on at least one target hot topic, and specifically may include brief summary of the target hot event, sending time, generated influence, current public opinion conditions, and the like. In some cases, in order to facilitate the user to further understand all the events, the link address of the target hot topic may be displayed in the topic summary interface, or the link address may be embedded into the summary comment, so that when the user clicks to request access, the user may directly jump to the relevant page.
The similar topic review interface can be used for displaying similar topics with larger similarity with the target hot topics for reference of users, so that the users can realize the duplication and backtracking of events and investment targets in a certain time range, and meanwhile, the development trend of the historical topics and the influence on different investment targets can be seen more clearly and intuitively. In some embodiments, in order to save the interface display space, only the title or the brief introduction of the similar topic with higher similarity to the target hot topic can be displayed on the similar topic review interface, and the link address of the similar topic is associated with the title or the brief introduction, so that the user can jump to the related interface directly after clicking on the title or the brief introduction of the similar topic.
The topic summary interface and the similar topic review interface may be sequentially displayed on the view analysis interface or displayed in parallel, and it may be understood that the topic summary interface and the similar topic review interface may also be displayed in other possible manners, and may be specifically determined according to practical situations, which is not limited in the present application.
S210: and generating a visual page of the hot topic according to the topic candidate interface, the view analysis interface, the topic summary interface and the similar topic review interface.
In order to enable a target user to browse news consultation information more comprehensively and clearly, a visual page of a hot topic can be generated according to the topic candidate interface, the view analysis interface, the topic summary interface and the similar topic review interface, the topic candidate interface, the view analysis interface, the topic summary interface and the similar topic review interface are displayed simultaneously, the interfaces are arranged according to preset rules, in one embodiment, the interfaces can be displayed in sequence from the top of the page or displayed in parallel, other possible display modes can be adopted, and the method is particularly determined according to actual conditions, but the method is not limited to the above.
In one embodiment, the visual page of the hot topic may be as shown in fig. 3, where the top of the visual page of the hot topic is a topic candidate interface, and the "korean meeting" topic selected by the target user is displayed in a bolded manner, and the view analysis interface, the topic summary interface, and the similar topic review interface are sequentially displayed in the interface.
In one embodiment, before the topic candidate interface is displayed, the currently published event in the plurality of information platforms and the feature data of the target user can be obtained, and the event in the plurality of information platforms can be divided by using a clustering algorithm to obtain a plurality of topics with different categories. The information platform may include, but is not limited to, at least one of: winter, daojones, wale street news, public numbers, social APP, applets, peng Bo, and the like. The clustering algorithm may include, but is not limited to, at least one of: the K-MEANS algorithm, K-MEDOIDS algorithm, CLARANS algorithm, BIRCH algorithm, CURE algorithm, CHAMELEON algorithm, etc., can be specifically adopted according to the actual situation, and the application is not limited to this.
Because audience groups, heat levels and the like of different topics are different, characteristic data of a plurality of topics can be obtained, and a plurality of topics with heat levels larger than a preset threshold value at the current moment are determined according to the characteristic data of the plurality of topics. Wherein the characteristic data of the topics includes, but is not limited to, at least one of the following: the frequencies of the events included in the topics in the information platforms, the click quantity, the praise, the comment quantity, the forwarding quantity and the search frequency.
Further, according to the feature data of the target user, a plurality of hot topics related to the target user can be screened from a plurality of topics with heat greater than a preset threshold value at the current moment by utilizing a knowledge graph, and the brief introduction of the screened hot topics related to the target user is displayed in a topic candidate interface as options. Topics related to the user may be topics having relevance to a financial product currently held by the user, a financial product historically held, or a financial product of interest, whether there is relevance may be judged by whether price fluctuations affecting the financial product. The Knowledge Graph (knowledgegraph) is also called a scientific Knowledge Graph, is a concept in the field of book informatics, is used for drawing, analyzing and displaying the interrelation between subjects or academic research subjects, and is a visualization tool for revealing the development progress and structural relationship of the scientific Knowledge. The preset threshold may be a value greater than 0 and less than or equal to 1, for example: 0.8, 0.9, etc., and specific values may be determined according to practical situations, which is not limited in the present application.
In some embodiments, since current hot events typically cause price fluctuations for some financial products, in determining the view analysis interface, at least one investment target associated with the target user may be determined based on the characteristic data of the target user, and at least one investment target price curve associated with the target user may be obtained. Further, the characteristic data of the at least one target hot topic may be obtained, a heat change curve of the at least one target topic may be determined according to the characteristic data of the at least one target hot topic, and the heat change curve of the at least one target topic and the price curve of the at least one investment target related to the target user may be used as contents displayed on the view analysis interface.
In order to enable the user to intuitively and clearly see the interaction relationship between the investment targets and the hot events, the price curve of at least one investment target related to the target user and the heat change curve of at least one target topic can be displayed in the same coordinate system. And because the price of the investment target and the heat of the target topic are both changed along with time, the time can be used as the abscissa unit of the coordinate system, so that the time relevance of the two is better reflected. That is, the view analysis interface may include a price curve and a heat change curve displayed in the same coordinate system.
In a specific implementation process, the price and the heat degree may have larger difference in the order of magnitude, so that the price curve and/or the heat degree change curve can be preprocessed in advance respectively, so that the abscissa values of the price curve and the heat degree change curve are in the same order of magnitude, and the influence of the change of the heat degree of the topic on the price of the investment target is intuitively reflected.
In order to enable the user to see the influence of the heat change curve of the at least one target topic in the view analysis interface on the price of at least one investment target related to the target user, the related operation can be more conveniently carried out under the condition of needing to make a new investment strategy. In one embodiment, a corresponding investment target trade link may be associated with each displayed investment target price curve, such that a user's click on a target investment target price curve in the view analysis interface may be received in the view analysis interface, and a jump to the target investment target trade interface may be made in response to the user's click operation.
Since at least one event is included in a hot topic, and the heat of one event is usually a long-tailed sinusoidal curve from occurrence to end, the heat change curve of the topic necessarily includes a plurality of extreme points, and the heat of the topic rising to one extreme point or falling to one extreme point is necessarily affected by one or more events. In one embodiment, a plurality of extreme points included in the heat change curve of the at least one target hot topic may be determined, and a summary and a link address of an event with the greatest influence on the heat change of the topic at each extreme point may be obtained, and correspondingly, the summary and the link address of the event with the greatest influence on the heat change of the topic at each extreme point may be displayed in the topic summary interface, so that the target user may further learn the important event with the greatest influence on the heat of the topic in the heat change curve of the at least one target topic.
Further, in order to enable the target user to more comprehensively trace back and review the target hot topics expected to be known, in one embodiment, similar topics with similarity to the at least one target hot topic being greater than a preset threshold value can be determined, and a summary and a link address of the determined similar topics can be obtained. The abstract and the link address of the similar topic can be displayed on the topic review interface, the link address can be associated with the abstract, and the user can jump to the similar introduction interface of the similar topic in response to clicking operation of the abstract by the user. The similarity calculation method between topics may include, but is not limited to, at least one of the following: the specific calculation modes of the reference method, cosine similarity, jaccard similarity coefficient, euclidean distance, pre-training encoder, word shift distance and the like can be determined according to actual conditions, and the application is not limited to this.
From the above description, it can be seen that the following technical effects are achieved in the embodiments of the present application: the topic candidate interface can be displayed, wherein the topic candidate interface comprises a plurality of options of hot topics, and at least one target hot topic selected by a target user in the topic candidate interface and characteristic data of the target user are acquired. The view analysis interface can be displayed according to the characteristic data of at least one target hot topic and the target user, the topic summary interface and the similar topic review interface can be displayed according to the at least one target hot topic, and the visual page of the hot topic can be generated according to the topic candidate interface, the view analysis interface, the topic summary interface and the similar topic review interface. Therefore, the information related to the hot topics can be effectively integrated for different users, so that the user can quickly, accurately and comprehensively acquire information which is expected to be browsed and is useful for the user when facing massive financial express, news and research report information, and the user experience is effectively improved.
Based on the same inventive concept, the embodiment of the application also provides a visual display device for hot topics, such as the following embodiment. Because the principle of solving the problem by the visual display device of the hot topics is similar to that of the visual display method of the hot topics, the implementation of the visual display device of the hot topics can be referred to the implementation of the visual display method of the hot topics, and repeated parts are not repeated. As used below, the term "unit" or "module" may be a combination of software and/or hardware that implements the intended function. While the means described in the following embodiments are preferably implemented in software, implementation in hardware, or a combination of software and hardware, is also possible and contemplated. Fig. 4 is a block diagram of a visual display device for hot topics according to an embodiment of the present application, as shown in fig. 4, may include: the first display module 401, the acquisition module 402, the second display module 403, the third display module 404, and the generation module 405 are described below.
A first display module 401, configured to display a topic candidate interface, where the topic candidate interface includes a plurality of options for hot topics;
the obtaining module 402 may be configured to obtain at least one target hot topic selected by the target user in the topic candidate interface and feature data of the target user;
a second display module 403, configured to display a view analysis interface according to at least one target hot topic and feature data of a target user;
a third display module 404, configured to display a topic summary interface and a similar topic review interface according to at least one target hot topic;
the generating module 405 may be configured to generate a visual page of the hot topic according to the topic candidate interface, the view analysis interface, the topic summary interface, and the similar topic review interface.
In one embodiment, the visual display device for hot topics may further include: the first acquisition unit is used for acquiring the event in the information platforms and the characteristic data of the target user; the division unit is used for dividing the events in the information platforms by using a clustering algorithm to obtain a plurality of topics; the second acquisition unit is used for acquiring characteristic data of a plurality of topics; the determining unit is used for determining a plurality of topics with heat larger than a preset threshold value at the current moment according to the characteristic data of the topics; the screening unit is used for screening out a plurality of hot topics related to the target user from a plurality of topics with heat degree larger than a preset threshold value at the current moment according to the characteristic data of the target user; and the processing unit is used for displaying the profiles of the hot topics which are obtained by screening and related to the target user as options in the topic candidate interface.
The embodiment of the application also provides an electronic device, and in particular, the electronic device may include an input device 51, a processor 52, and a memory 53, referring to a schematic diagram of an electronic device composition structure of the method for visualizing and displaying a hot topic provided by the embodiment of the application shown in fig. 5. Wherein the input device 51 may be used in particular for inputting characteristic data of a target user. The processor 52 may be specifically configured to display a topic candidate interface, wherein the topic candidate interface includes a plurality of options for hot topics; acquiring at least one target hot topic selected by a target user in a topic candidate interface and characteristic data of the target user; displaying a view analysis interface according to the at least one target hot topic and the characteristic data of the target user; displaying a topic summary interface and a similar topic review interface according to at least one target hot topic; and generating a visual page of the hot topic according to the topic candidate interface, the view analysis interface, the topic summary interface and the similar topic review interface. The memory 53 may be specifically configured to store parameters such as a topic candidate interface, a view analysis interface, a topic summary interface, and a similar topic review interface.
In this embodiment, the input device may specifically be one of the main means for exchanging information between the user and the computer system. The input device may include a keyboard, mouse, camera, scanner, light pen, handwriting input board, voice input apparatus, etc.; the input device is used to input raw data and a program for processing these numbers into the computer. The input device may also obtain data transmitted from other modules, units, and devices. The processor may be implemented in any suitable manner. For example, the processor may take the form of, for example, a microprocessor or processor, and a computer-readable medium storing computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), a programmable logic controller, and an embedded microcontroller, among others. The memory may in particular be a memory device for storing information in modern information technology. The memory may comprise a plurality of levels, and in a digital system, may be memory as long as binary data can be stored; in an integrated circuit, a circuit with a memory function without a physical form is also called a memory, such as a RAM, a FIFO, etc.; in the system, the storage device in physical form is also called a memory, such as a memory bank, a TF card, and the like.
In this embodiment, the specific functions and effects of the electronic device may be explained in comparison with other embodiments, which are not described herein.
The embodiment of the application also provides a computer storage medium of the visual display method based on the hot topics, wherein the computer storage medium stores computer program instructions, and the computer program instructions can be realized when executed: displaying a topic candidate interface, wherein the topic candidate interface comprises a plurality of options of hot topics; acquiring at least one target hot topic selected by a target user in a topic candidate interface and characteristic data of the target user; displaying a view analysis interface according to the at least one target hot topic and the characteristic data of the target user; displaying a topic summary interface and a similar topic review interface according to at least one target hot topic; and generating a visual page of the hot topic according to the topic candidate interface, the view analysis interface, the topic summary interface and the similar topic review interface.
In the present embodiment, the storage medium includes, but is not limited to, a random access Memory (Random Access Memory, RAM), a Read-Only Memory (ROM), a Cache (Cache), a Hard Disk (HDD), or a Memory Card (Memory Card). The memory may be used to store computer program instructions. The network communication unit may be an interface for performing network connection communication, which is set in accordance with a standard prescribed by a communication protocol.
In this embodiment, the functions and effects of the program instructions stored in the computer storage medium may be explained in comparison with other embodiments, and are not described herein.
It will be apparent to those skilled in the art that the modules or steps of the embodiments of the application described above may be implemented in a general purpose computing device, they may be concentrated on a single computing device, or distributed across a network of computing devices, they may alternatively be implemented in program code executable by computing devices, so that they may be stored in a storage device for execution by computing devices, and in some cases, the steps shown or described may be performed in a different order than what is shown or described, or they may be separately fabricated into individual integrated circuit modules, or a plurality of modules or steps in them may be fabricated into a single integrated circuit module. Thus, embodiments of the application are not limited to any specific combination of hardware and software.
Although the present application provides method operational steps as described in the above embodiments or flowcharts, more or fewer operational steps may be included in the method, either on a routine basis or without inventive labor. In the steps where there is logically no necessary causal relationship, the execution order of the steps is not limited to the execution order provided by the embodiment of the present application. The described methods, when performed in an actual apparatus or an end product, may be performed sequentially or in parallel (e.g., in a parallel processor or multithreaded environment) as shown in the embodiments or figures.
It is to be understood that the above description is intended to be illustrative, and not restrictive. Many embodiments and many applications other than the examples provided will be apparent to those of skill in the art upon reading the above description. The scope of the application should, therefore, be determined not with reference to the above description, but instead should be determined with reference to the appended claims, along with the full scope of equivalents to which such claims are entitled.
The above description is only of the preferred embodiments of the present application and is not intended to limit the present application, and various modifications and variations can be made to the embodiments of the present application by those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the protection scope of the present application.
Claims (11)
1. The visual display method of the hot topics is characterized by comprising the following steps of:
displaying a topic candidate interface, wherein the topic candidate interface comprises a plurality of options of hot topics;
acquiring at least one target hot topic selected by a target user in the topic candidate interface and characteristic data of the target user;
displaying a view analysis interface according to the at least one target hot topic and the characteristic data of the target user;
Displaying a topic summary interface and a similar topic review interface according to the at least one target hot topic;
generating a visual page of the hot topic according to the topic candidate interface, the view analysis interface, the topic summary interface and the similar topic review interface;
displaying a view analysis interface according to the at least one target hot topic and the characteristic data of the target user, wherein the view analysis interface comprises:
determining at least one investment target associated with the target user according to the characteristic data of the target user;
acquiring a price curve of at least one investment target related to the target user;
acquiring characteristic data of the at least one target hot topic;
determining a heat change curve of the at least one target topic according to the characteristic data of the at least one target hot topic;
displaying a view analysis interface, wherein the view analysis interface comprises the price curve and the heat change curve which are displayed in the same coordinate system;
determining at least one investment target associated with the target user based on the characteristic data of the target user, comprising:
if the target user currently holds the financial product, acquiring a price curve of an investment target of the financial product currently held by the user and a price curve of the financial product historically purchased by the target user;
If the target user does not currently hold the related financial products, determining the financial products historically purchased by the target user, the financial products historically browsed or the financial products collected by the target user as the financial products expected to be known by the target user;
if the target user does not have history browsing, purchasing and collecting records for the new user, matching at least one financial product for the target user according to the asset information and risk preference information of the target user, and acquiring a price curve of an investment target corresponding to the matched at least one financial product.
2. The method of claim 1, comprising, prior to displaying the topic candidate interface:
acquiring events in a plurality of information platforms and characteristic data of the target user;
dividing the events in the information platforms by using a clustering algorithm to obtain a plurality of topics;
acquiring characteristic data of the topics;
according to the characteristic data of the topics, determining a plurality of topics with heat greater than a preset threshold at the current moment;
screening out a plurality of hot topics related to the target user from the topics with the heat degree larger than a preset threshold value at the current moment according to the characteristic data of the target user;
And displaying the profiles of the hot topics which are obtained through screening and related to the target user as options in the topic candidate interface.
3. The method of claim 2, wherein the characteristic data of the plurality of topics includes at least one of: the frequencies of the events included in the topics in the information platforms, the click quantity, the praise, the comment quantity, the forwarding quantity and the search frequency.
4. The method of claim 1, wherein displaying a view analysis interface based on the at least one target hot topic and the characteristic data of the target user comprises:
determining at least one investment target associated with the target user according to the characteristic data of the target user;
acquiring a price curve of at least one investment target related to the target user;
acquiring characteristic data of the at least one target hot topic;
determining a heat change curve of the at least one target topic according to the characteristic data of the at least one target hot topic;
and displaying a view analysis interface, wherein the view analysis interface comprises the price curve and the heat change curve which are displayed in the same coordinate system.
5. The method of claim 4, further comprising, after displaying the view analysis interface:
receiving clicking of a price curve of a target investment target in the view analysis interface by a user;
and responding to clicking operation of a user, and jumping to a transaction interface of the target investment target.
6. The method of claim 4, wherein displaying a topic summary interface and a similar topic review interface in accordance with the at least one target hot topic comprises:
determining a plurality of extreme points included in a heat change curve of the at least one target hot topic;
acquiring the abstract and the link address of the event with the biggest influence on the heat change of the topic at each extreme point;
determining similar topics with similarity to the at least one target hot topic greater than a preset threshold;
acquiring the abstract and the link address of the similar topic;
and displaying the topic summary interface and the topic review interface, wherein the topic summary interface comprises summaries and link addresses of events with the greatest influence on the heat change of topics at each extreme point, and the topic review interface comprises summaries and link addresses of similar topics.
7. The method of claim 1, wherein the characteristic data of the target user comprises at least one of: the target user historically holds financial products, historically browses financial products, currently holds financial products, collected financial products, praise or commented events, natural person attributes, family attributes, geographic attributes, asset conditions, social attributes and risk preferences.
8. Visual display device of hot topic, characterized by, include:
the topic candidate interface comprises a plurality of options of hot topics;
the acquisition module is used for acquiring at least one target hot topic selected by a target user in the topic candidate interface and characteristic data of the target user;
the second display module is used for displaying a view analysis interface according to the at least one target hot topic and the characteristic data of the target user;
the third display module is used for displaying a topic summary interface and a similar topic review interface according to the at least one target hot topic;
the generation module is used for generating a visual page of the hot topic according to the topic candidate interface, the view analysis interface, the topic summary interface and the similar topic review interface;
Displaying a view analysis interface according to the at least one target hot topic and the characteristic data of the target user, wherein the view analysis interface comprises:
determining at least one investment target associated with the target user according to the characteristic data of the target user;
acquiring a price curve of at least one investment target related to the target user;
acquiring characteristic data of the at least one target hot topic;
determining a heat change curve of the at least one target topic according to the characteristic data of the at least one target hot topic;
displaying a view analysis interface, wherein the view analysis interface comprises the price curve and the heat change curve which are displayed in the same coordinate system;
determining at least one investment target associated with the target user based on the characteristic data of the target user, comprising:
if the target user currently holds the financial product, acquiring a price curve of an investment target of the financial product currently held by the user and a price curve of the financial product historically purchased by the target user;
if the target user does not currently hold the related financial products, determining the financial products historically purchased by the target user, the financial products historically browsed or the financial products collected by the target user as the financial products expected to be known by the target user;
If the target user does not have history browsing, purchasing and collecting records for the new user, matching at least one financial product for the target user according to the asset information and risk preference information of the target user, and acquiring a price curve of an investment target corresponding to the matched at least one financial product.
9. The apparatus as recited in claim 8, further comprising:
the first acquisition unit is used for acquiring the events in the information platforms and the characteristic data of the target user;
the dividing unit is used for dividing the events in the information platforms by using a clustering algorithm to obtain a plurality of topics;
a second acquisition unit configured to acquire feature data of the plurality of topics;
the determining unit is used for determining a plurality of topics with heat larger than a preset threshold value at the current moment according to the characteristic data of the topics;
the screening unit is used for screening out a plurality of hot topics related to the target user from the topics with the heat degree larger than a preset threshold value at the current moment according to the characteristic data of the target user;
and the processing unit is used for displaying the profiles of the hot topics which are obtained by screening and related to the target user as options in the topic candidate interface.
10. A visual presentation device of a hot topic, comprising a processor and a memory for storing processor executable instructions, which when executed by the processor implement the steps of the method of any one of claims 1 to 7.
11. A computer readable storage medium having stored thereon computer instructions which when executed implement the steps of the method of any of claims 1 to 7.
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