KR101951744B1 - System and Method of analyzing watching ratio in TV program - Google Patents

Abstract

The present invention extracts profiling information of viewers by comprehensively subdividing information (channel use information, VOD use information, POI information, menu movement information, personal information per viewer, and the like) collected from devices using media services such as PCs, data terminals capable of data communication, STBs, and the like, program information collected from a program provider or a channel provider, channel organizing information, and information of a program guide, program POI, and the like, and basic information and the like of media viewers and subscribers collected from media service providers; analyzing profile statistics of people who come into or out of channels by viewers, times, channels, and programs; and providing viewer ratings by the viewers, the times, the channels, and the programs.

Description

TECHNICAL FIELD The present invention relates to a system and method for analyzing a TV program,

More particularly, the present invention relates to a system and method for analyzing TV program ratings, and more particularly, to a system and method for analyzing TV program ratings using information collected from a device using a media service such as an STB, a mobile device, , Personal information for each viewer, etc.), program guide and program POI information collected from program provider or channel provider, and basic information of media viewers and subscribers collected from media service providers. The present invention relates to a technology for analyzing and providing meta-based / POI-based view ratings by extracting ring information and analyzing profile statistics of channel inflow / outflowers by time and by content.

The audience rating data is used as basic data for estimating the advertisement fee of TV broadcasting media and estimating the popularity of each program.

One of the methods of surveying viewership of a general TV broadcasting is randomly selecting a random telephone number as a sample and using a large number of surveying personnel to call and question directly to a viewer or a respondent selected as a sample in a short time, There is a way to collect opinions individually on broadcast channels and programs.

However, this method has many problems such as time, economic, spatial, physical and the like because it investigates the audience rating by calling a randomly selected viewer, a sample target person,

That is, it is necessary to grasp the program currently being watched and to mobilize many researchers at a time, so that the economic burden of the researcher and the sponsor becomes large. In order to investigate the audience rating of the broadcasting stations, Because the broadcast time is limited, the number of samples for the audience rating survey is limited, or the randomly selected sample is concentrated in a certain hierarchy (age, sex, residence, etc.) and can not reflect the overall ratings. In addition, since the presence or absence of the viewing of the program is determined to be the viewing of the program at the current point of time of the response and the viewing rate is estimated, a difference with the actual viewing rate occurs without consideration of the situation in which the viewing program can be easily changed at any time If an ancestor has deliberately inaccurate answers to conceal his or her tendencies, it may be an inaccurate viewership survey.

As another conventional method for examining the rating, there is a method in which a remote control receiving device called a person meter and a corresponding device combined with a modem are installed in a specimen assuming a certain number of samples to be surveyed, There is a method of transmitting information data about the broadcast viewing stored in the people meter to a designated server outside.

However, in the case of the survey method using the people meter, the scope of the survey is limited to the place where the people meter is installed, so that a large number of samples can not be extracted. Before the channel is selected, the viewer himself / herself This inconvenience causes the user to avoid information selection, and when the user selects the information selection button, the reliability of the data is low. Further, since the data stored in the people meter for a predetermined time is transmitted through the modem, there is a problem in that the audience rating can not be investigated in real time.

Registration No. 10-1583522 (Announcement of Jan. 19, 2016)

It is an object of the present invention to provide information (channel utilization information, VOD utilization information, POI information, menu movement information, individual information per viewer, etc.) collected from a device using a PC, a data terminal capable of data communication, Program information collected by a program provider or a channel provider, channel programming information, program guide and program POI, and basic information of a media viewer or a subscriber collected from a media service provider, And analyzing the profile statistics of channel influencers or channel outsourcers by viewer, time, channel, program, and analyzing viewer ratings by viewer, time, channel, and program, And to provide an analysis method.

According to an aspect of the present invention,

A viewer communication apparatus 100 for transmitting channel use information for each viewer, VOD use information, POI information, menu use information, and personal information individually input or selected by the viewer to the audience rating analysis server 300;

A provider communication apparatus 200 for transmitting channel related meta information and subscriber information including program information, channel programming information, program guide, program POI (point of interest), VOD, and subscriber information to the audience rating analysis server 300; And

Analyzes and collects information from the viewer communication device 100 and the supplier communication device 200 and extracts and analyzes the channel viewing tendency and channel viewing information for each viewer based on the integrated analyzed information, And an audience rating analysis server 300 for generating the audience rating statistic status for each channel, program, and time based on the received information.

Further, in the audience rating analysis system of the present invention,

The viewer communication device 100 includes a PC, a data terminal capable of data communication, or a set top box (STB) connected to an IPTV or cable TV.

Further, in the audience rating analysis system of the present invention,

The viewer communication apparatus 100 receives and analyzes the on-off control signal, the channel selection signal, the VOD selection signal, and the menu selection signal selected by the viewer in real time, outputs the corresponding signal, and simultaneously displays the control state signal VOD usage information, POI information, and menu use information including the corresponding time information, the built-in unique number, and coordinate information received and analyzed in real time from the GPS.

Further, in the audience rating analysis system of the present invention,

The provider communication device 200 includes a broadcasting company, a communication company, a program provider terminal, a channel provider terminal, or a media service provider terminal.

Further, in the audience rating analysis system of the present invention,

The audience rating analysis server (300)

A collecting unit 310;

An integrating unit 320 for integrating the information collected and transmitted from the collecting unit 310,

An extracting unit 330 for extracting a channel viewing tendency for each viewer by classifying and analyzing the information integrated in the integrating unit 320 for each viewer, analyzing channel utilization information of the viewer, and extracting channel viewing information for each viewer;

An analysis combining unit 340 for cross-analyzing and combining channel viewing tendency information and channel viewing information for each viewer extracted from the extracting unit 330;

A statistics unit 350 for generating an audience rating statistic on the basis of information cross-analyzed from the analysis combining unit 340; And

And a storage unit 360 for storing information received from the collecting unit, the integrating unit, the extracting unit, the analyzing / combining unit, and the statistics unit.

Further, in the audience rating analysis system of the present invention,

The collecting unit (310)

VOD usage information, POI information, menu usage information, and personal information individually input or selected by the viewer, which are data transmitted in real time by the viewer communication apparatus 100, 360,

The channel related meta information and the subscriber information including the program information, the channel schedule information, the program guide, the point of interest (POI) of the program, the VOD, and the subscriber information, which are data transmitted from the provider communication apparatus 200, ).

Further, in the audience rating analysis system of the present invention,

The integrating unit 320,

VOD usage information collected in real time together with coordinate information received and analyzed in real time from GPS, time information collected by the viewer communication apparatus 100 from the storage unit 360, , Menu use information, and personal information individually input or selected by the viewer; And

Channel information, channel guide information, program guide, program POI, channel related meta information including VOD, basic information of a media service viewer or a corresponding media service subscriber, collected by the provider communication apparatus 200,

The integrated information is classified by viewer, time, program, and channel, and the combined and classified information is stored in the storage unit 360.

Further, in the audience rating analysis system of the present invention,

The extracting unit (330)

A viewer profile extracting unit 331 for classifying and analyzing the information integrated by the integrating unit 320 and analyzing the collected information to extract a channel viewing tendency for each viewer; And

And a viewing information extracting unit 332 for analyzing the channel use information of the viewer and extracting channel viewing information and channel switching information for each individual viewer, program, channel, time zone, or POI,

And stores the extracted information in the storage unit 360.

Further, in the audience rating analysis system of the present invention,

The viewer profile extracting unit 331 extracts,

Information on a program or a channel viewed by the viewer, time information of the time zone to be watched by the viewer in addition to the gender and age information of the viewer is classified into the viewer to determine which program the viewer likes, which channel he likes, And extracts channel viewing tendency information for each viewer with respect to what the POI is,

The audience information extracting unit 332 extracts,

Information on a program or a channel viewed by a viewer or information on a time zone to be watched is sorted by viewers to extract channel viewing information and channel switching information for each viewer as to which program or channel the viewer is viewing at what time.

Further, in the audience rating analysis system of the present invention,

The analysis combining unit 340 cross-analyzes and combines the channel viewing tendency information and the channel watching information for each viewer extracted from the viewer profile extracting unit 331 and the viewing information extracting unit 332, .

Further, in the audience rating analysis system of the present invention,

The crossover analyzed information may include channel influx information and channel outflow information for each time period, profile information for each viewer combined with the channel influx information and the channel outflow information, channel content metadata combined with channel influx information, Information.

Further, in the audience rating analysis system of the present invention,

The statistics unit 350 generates the audience rating statistical information on the basis of the information analyzed and combined by the analysis combining unit 340 and stores the same in the storage unit 360.

Further, in the audience rating analysis system of the present invention,

As the audience rating statistical information,

The current status of channel viewers by time of day, the status of viewers flown and time by time, the profile status of channel entrants by time slot, the profile status of channel outlets by time slot, the channel entrant status by time slot according to channel content meta information, The current status of the channel outflower, the profile status of the channel entrant according to the channel content meta information, and the profile status of the channel outcaster according to the channel content meta information.

Further, in the audience rating analysis system of the present invention,

The channel audience rating status by time slot is a statistical status of the audience ratings and the number of viewers per channel in each time zone,

The channel viewer inflow / outflow status by time slot is a statistical status of the number of viewers per channel that has flowed into the target channel in each time slot and the number of viewers who have flowed out to the other channel in the target channel,

The profile status of the channel entrant by time slot is a statistical status of each channel of the viewer by channel, which is introduced into the target channel in each time zone,

The profile status of the channel outflower by time slot is a statistical status of each channel of the viewers flowing out from the target channel to the other channel in each time slot,

According to the meta information of the channel program and the profile of each channel of the viewer who has flowed into the target channel from the other channel in each time zone according to the channel content meta information,

According to the channel content meta information, the channel streamer status by time slot is a statistical status according to each channel and channel program meta information of viewers flowing from the target channel to the other channel in each time slot,

The profile status of the channel influxers according to the channel content meta information is a statistical status of each channel of the viewers flowing into the target channel from the other channel in each time zone,

The profile status of the channel spender according to the channel content meta information is a statistical status of each channel of the viewers, meta information of the channel program, and profiles according to the profile, which flow out from the target channel to the other channel in each time zone.

Further, in the audience rating analysis system of the present invention,

A viewer communication apparatus 100 for transmitting channel use information for each viewer, VOD use information, POI information, menu use information, and personal information individually input or selected by the viewer to the audience rating analysis server 300;

A provider communication apparatus 200 for transmitting channel related meta information and subscriber information including program information, channel programming information, program guide, program POI (point of interest), VOD, and subscriber information to the audience rating analysis server 300; And

The viewer communication apparatus 100 collects information from the supplier communication apparatus 200 and performs an integrated analysis, and based on the analyzed information, extracts the channel viewing tendency and channel viewing information for each viewer, And a server (300).

Further, in the audience rating analysis system of the present invention,

The program information, the channel guide information, the POI (point of interest) of the program, the VOD, the channel usage information, the VOD utilization information, the POI information, the menu use information, and the personal information individually input or selected by the viewer Channel information, channel information, channels, programs, POIs, and time zones by collecting and analyzing the channel related meta information and subscriber information and extracting the channel viewing tendency and channel viewing information for each viewer based on the integrated analyzed information And analyzing the channel inflower and the channel outflower.

Further, in the audience rating analysis method of the present invention,

In the audience rating analysis method,

(S10), a POI (point of interest) of the program, channel usage information for each viewer, VOD utilization information, POI information, menu usage information, and personal information individually input or selected by the viewer and program information, Collecting and storing channel related meta information and subscriber information including VOD;

(S20) collectively classifying and storing the collected information;

(S30) classifying and analyzing the integrated classified information by viewer's personalities, extracting a channel viewing tendency for each viewer, analyzing channel utilization information of the viewer, and extracting channel viewing information and channel conversion information for each viewer;

(S40) cross-analyzing and combining the extracted channel viewing tendency information with channel viewing information and channel switching information; And

(S50), and generating audience rating statistics based on the combined information.

Further, in the audience rating analysis method of the present invention,

In step S20, the integrated information is classified according to viewer, time, program, and channel.

Further, in the audience rating analysis method of the present invention,

In step S30,

The channel viewing tendency information for each viewer includes:

Information on the program or channel and the time band to be watched by the viewer in addition to the gender and age information of the viewer,

The channel viewing information and the channel switching information for each viewer are displayed on the display unit,

Information of a program or a channel viewed by a viewer, a time band to be watched, and channel switching information in a channel or a program to be viewed are extracted.

Further, in the audience rating analysis method of the present invention,

The information to be cross-coupled in step S40 may include channel influx information and channel outflow information for each time period, profile information for each viewer combined with the channel influx information and channel outflow information, channel content to be combined with channel influx information, And meta information.

Further, in the audience rating analysis method of the present invention,

In step S50,

The current status of channel viewers by time of day, the status of viewers flown and time by time, the profile status of channel entrants by time slot, the profile status of channel outlets by time slot, the channel entrant status by time slot according to channel content meta information, The profile status of the channel influencer according to the channel content meta information, the profile status of the channel influencer according to the channel content meta information, the channel outflower status according to the channel content meta information, and the profile status of the channel outflower according to the channel content meta information .

According to the present invention, information (channel utilization information, VOD utilization information, POI information, menu movement information, individual information per viewer, etc.) collected from a device using a media service such as a PC, a data terminal capable of data communication, ), Program information collected from a program provider or a channel provider, channel programming information, program guide and program POI, and basic information of a media viewer or a subscriber collected from a media service provider Time profile, channel, and channel outflow of each channel through the profiling information of the program, and provides the viewer ratings per viewer, time period, channel, and program.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram schematically illustrating an audience rating analysis system according to the present invention; FIG.
Figure 2 illustrates one embodiment of the internal configuration flow of the analysis system of Figure 1;
FIG. 3 is a view illustrating a channel inflower and channel outflow analysis information together with an audience rating (number of viewers) in a target program of a target channel at a specific time by the audience rating analysis system according to the present invention;
FIG. 4 is a diagram showing a flow of a channel influxer and a channel spouter in a target program of a target channel at a specific time zone in FIG. 3;
FIG. 5 is a graph showing the relationship between the audience rate (number of viewers) in the target program of the target channel and the channel influencer analysis information in a specific time zone by the audience rating analysis system according to the present invention, A UI implementation screen in which the readability of the change of the audience rating according to the time of each channel is increased,
FIG. 6 is an implementation screen that visually displays a channel-by-channel view rate and a channel-to-channel flow-in / out flow based on a target program of a target channel at a specific time zone in FIG. 5;
7 is a flowchart showing an audience rating analysis method according to the present invention.

Specific features and advantages of the present invention will become more apparent from the following detailed description based on the accompanying drawings. Prior to this, terms and words used in the present specification and claims are to be interpreted in accordance with the technical idea of the present invention based on the principle that the inventor can properly define the concept of the term in order to explain his invention in the best way. It should be interpreted in terms of meaning and concept. It is to be noted that the detailed description of known functions and constructions related to the present invention is omitted when it is determined that the gist of the present invention may be unnecessarily blurred.

1 to 2, the TV program rating analysis system S according to the present invention may include a viewer communication device 100, a provider communication device 200, and an audience rating analysis server 300 have.

First, the viewer communication device 100 includes a PC, a data terminal capable of data communication, a set top box (STB) connected to an IPTV or a cable TV, and a dedicated remote controller. The viewer communication device 100 includes a WiBi system, a Bluetooth system, A data communication terminal, and a TV, which are designated by selecting one of various icons displayed on the display unit or by selecting a button, or a variety of channels, VODs, Menu, and so on. In addition, the viewer can individually input or select personal information through the viewer communication device 100 to use a media service provided by a media device such as a PC, a data terminal capable of data communication, and the like. Here, in the case of a data terminal capable of data communication with a PC, one viewer information is provided because it is a personal medium. However, since the STB is a common medium, a plurality of viewer information can be provided.

That is, the viewer communication apparatus 100 receives and analyzes the on / off control signal, the channel selection signal, the VOD selection signal, and the menu selection signal selected by the viewer in real time, outputs the corresponding signal, VOD usage information, POI information, and menu use information, including the identified time information, the built-in unique number, and coordinate information received and analyzed in real time from the GPS, to the audience rating analysis server 300 .

In addition, the viewer communication device 100 wirelessly connects with the supplier communication device 200 via Wi-Fi, Bluetooth or ZigBee, and transmits the on-off control signal, the channel selection signal, the VOD selection signal, And outputs the corresponding signal. At the same time, the control status signal is transmitted to the audience rating analysis server 300 together with the corresponding time information confirmed by the built-in timer, the built-in unique number and coordinate information received and analyzed in real time from the GPS send.

The supplier communication apparatus 200 includes a program provider terminal, a channel provider terminal, a media service provider terminal, and the like as well as a broadcaster and a communication company, and is provided with a wireless communication function of a Wi-Fi system, a Bluetooth system or a Zigbee system, Channel related meta information including broadcast program information, channel programming information, program guide, program POI, and VOD, and basic information of a media service viewer and a corresponding media service subscriber.

Here, the meta information such as the program information, the channel schedule information, and the program guide may include the detailed content information and the schedule information for each program or channel, the advertisement content information organized by the time frame, and the like.

That is, the provider communication apparatus 200 receives channel related meta information including program, channel programming information, program guide, program POI, VOD, etc., and subscriber information subscribed to specific contents in real time, Time information confirmed by the timer, the built-in unique number, and coordinate information received from the GPS and analyzed and transmitted to the audience rating analysis server 300 in real time.

Here, the supplier communication apparatus 200 transmits the channel related meta information including the program, the channel guide information, the program guide, the POI of the program, the VOD, and the like to the viewer or the viewer communication apparatus 100 of the corresponding subscriber in a wireless manner .

The audience rating analysis server 300 includes a collecting unit 310, an integration unit 320 for integrating the collected information, a viewer profile extracting unit 331 for extracting a channel viewing tendency for each viewer by classifying and analyzing the integrated information by viewer individual And an audience information extracting unit 332 for extracting channel watching information for each viewer by analyzing the channel use information of the viewer and extracting from the audience profile extracting unit 331 and the audience information extracting unit 332 A statistics unit 350 for generating audience rating statistics based on the crosstalk information, a collecting unit and an integrating unit, and an extracting unit 340. The analyzing unit 340 analyzes and combines the channel viewing tendency information and the channel viewing information for each viewer, An analysis combining unit, and a storage unit 360 for storing information received from the statistics unit or providing stored information.

First, the collecting unit 310 collects channel usage information for each viewer, VOD utilization information, POI information, and the like, collected from the data transmitted by the viewer communication apparatus 100 in real time, that is, data terminals capable of data communication, Information on the menu, information on the menu, and personal information individually input or selected by the viewer are collected in real time and stored in the storage unit 360.

The collecting unit 310 collects channel related meta information such as program information, channel programming information, program guide, point of interest (POI) of the program, VOD, and subscriber information transmitted by the supplier communication apparatus 200 Collected in real time, and stored in the storage unit 360.

The aggregating unit 320 collectively analyzes the collected information and analyzes the information collected from the viewer communication apparatus 100 and the supplier communication apparatus 200 from the storage unit 360, VOD usage information, menu use information, and personal information entered or selected individually by the viewer, together with the time information, the built-in unique number, coordinate information received and analyzed in real time from the GPS, , Channel related meta information such as program guide, channel guide information, program guide, program POI, VOD, etc. collected from the provider communication apparatus 200, basic information of the media service viewers and the corresponding media service subscribers, Programs, and channels, and stores the information in the storage unit 360. It goes without saying that the viewer information provided in the viewer communication apparatus 100 may include a plurality of viewer information in one communication apparatus depending on the type of the viewer communication apparatus.

Tables 1, 2 and 3 below illustrate examples thus classified.

viewers
Communication device viewers gender Age residence Time (20 ~ 22h) PC U1 female 20 ~ 30 Gangnam 20 to 20; 40 to -Ch1 (P1)
20: 40 to 20: 41 -Ch2 (P2)
20: 41 to 21: 20 -Ch1 (P1)
21: 20 to 22 -Ch1 (P11) mobile
device U2 female 10-20 Songpa 20 to 20; 30 to -Ch3 (P3)
20: 30 to 21 -Ch 2 (P 2)
21 ~ 21: 20 -X
21: 20 to 22 -Ch1 (P11) STB U3 south 20 ~ 30 Suwon 20 to 21 -Ch 2 (P 2)
21 to 21: 20 -Ch1 (P1)
21: 20 to 22 -Ch1 (P11) U4 female 30 to 40 Suwon U5 female 50 to 60 Suwon .. ....

channel program viewers Ch 1
P1 U1, U2, U3, ... P11 U1, U2, U3, ... .... Ch 2

P2 U1, U2, U3, ... P21 - ... ...

Time zone (h) Chanel Program details Broadcast time (h) 0-6 ... ... ... 6-12 ... ... ... 12-20 ... ... ... 20 ~ 22 Ch1 P1 20 to 20: 40 AD1 20: 40-20: 41 P1 20: 41 ~ 21: 20 P11 21: 20-22 Ch2

P2 20 ~ 21 AD2 21 ~ 21: 10 P21 21: 10-22 ... 22-24 ...

That is, the viewer U1 is a viewer who watches by using a PC, is a woman in her 20s and 30s, lives in Gangnam, watches P1 program of channel 1 from 20 to 20:40 h in the time zone of 20 to 22h, , The channel is changed to the P2 program of the channel 2 at the time of the advertisement AD1 20:40 to 20:41 h inserted into the advertisement AD1 and after changing the channel to the channel 1 again after the end of the advertisement time of 1 minute, 20h. Then watch P11 program on channel 1 from 21:20 to 22h without changing the channel.

The viewer U2 is a viewer who watches using a mobile device such as a smart phone and is a 10th to 20th woman and resides in Songpa and watches P3 program of channel 3 from 20 to 20:30 h in the time period of 20 to 22h , Change the channel to channel 2, and watch P2 program of channel 2 from 20:30 to 21 h. Then, turn off the TV from 21 to 21:20 h and watch the P11 program on channel 1 from 21:20 to 22h without watching.

The viewer U3 is a man in the 20s to 30s, the viewer U4 is a woman in the 30s to 40s, and the viewer U5 is a woman in the 50s to 60s. , Watch P2 program of channel 2 from 20 to 21 h, change channel, and watch P1 program of channel 1 from 21 to 21:20 h. Then watch P11 program on channel 1 from 21:20 to 22h without changing the channel.

The extracting unit 330 extracts a viewer profile extracting unit 331 for extracting the channel viewing tendency for each viewer by classifying and analyzing the integrated information by viewer's individual and analyzing the channel use information of the viewer to determine the viewer's per- And a viewing information extracting unit 332 for extracting channel viewing information and channel switching information for each time period or POI, and stores the extracted information in the storage unit 360. [

Here, the viewer profile extracting unit 331 classifies information such as a program or a channel viewed by the viewer, a time zone to be watched, and the like, along with the gender and age information of the viewer, Channel preference information for each viewer, such as whether the user likes the channel, what time zone is preferred, what the POI is, and the like.

In addition, the audience information extracting unit 332 classifies information such as a program viewed by a viewer, a channel, a time zone to be watched, etc. according to viewers, and displays information on the viewer, such as which program or channel, Channel viewing information and channel switching information.

The analysis combining unit 340 cross-analyzes and combines the channel viewing tendency information and the channel viewing information for each viewer extracted from the viewer profile extracting unit 331 and the audience information extracting unit 332 and stores it in the storage unit 360 .

The information that is cross-analyzed and combined includes time-based channel influencing information and channel outflow information, profile information for each viewer combined with the channel influencing information and channel outflow information, channel content meta information combined with channel influencing information and channel outflow information And the like.

That is, it is determined whether a viewer watches which program on which channel on which time zone, whether the viewer continuously watches the program until the end of the target program, whether the channel is switched to another channel in the middle of the target program broadcasting, What is the reason for moving to another channel in the middle of broadcasting, and the like.

It is to be understood that this is by way of example only and that the combined information is not limited to such illustrated information.

The statistics unit 350 generates the audience rating statistical information on the basis of the analyzed combination information in the analysis combiner 340 and stores the same in the storage unit 360. [

The audience rating statistic information includes the current status of the channel audience rating by time of day, the current status of viewer inflow / outflow by time zone, the profile status of the channel influencer by time zone, the profile status of the channel outflower by time zone, channel influent status by time zone, And the profile status of the channel inflower / outflower by time slot according to the channel content meta information.

The current status of channel viewership by time zone shows the statistics of the viewership and the number of viewers by channel in each time zone and the channel viewer viewpoint flow rate by time zone shows the number of viewers per channel flowing into the target channel at each time zone, And the profile status of the channel entrants by time slot indicates the statistical status of each channel profile of each viewer by channel that has flowed into the target channel at each time slot. In addition, the profile status of the channel outflower by time slot represents the statistical status of each channel profile of the viewers flowing from the target channel to the other channel in each time zone, and the channel influent statuses according to the channel content meta information are displayed at each time zone The channel status information according to the channel content meta information indicates the status of the channel outflower according to the channel content meta information, the channel status information according to the channel content meta information, The profile status of the channel inflower according to the channel content meta information shows the status of the statistics according to the viewer's channel and meta information according to the channel program, , And the channel content meta-data The profile status of the channel spillers according to time is shown by the channels of the viewers, the meta information of the channel programs, and the profile statuses of the profiles leaked from the target channel to the other channels in each time zone.

FIG. 3 illustrates an audience rating (number of viewers) through analysis of channel influencers and channel outsourcers in a target program (POI) of a target channel (Ch NO.5) at a specific time zone, It shows the flow of channel influxers and channel outbreaks in the target program.

P0006, P0007, P0008, .. P011 and P012 are organized in the order of 12h to 18h on Jan. 1, 2017, and the audience rating statistical results P0006, P0007, and P0007 are 12.2% P0008 was 14.5%, P0009 was 8.5%, and so on.

Here, when analyzing the channel inflower and the channel outflower in the program P0008 of the channel 5 during the period from 14: 30: 00h to 14: 35: 59h on January 1, 2017, the audience rate at the program P0007 immediately before the corresponding time zone is 12.2 %, The number of viewers who watched the program P0007 of the channel 5 among the total viewers (based on C = 10,000) is 0.122 x C (= 1,220) and the number of viewers who watched P0008 is 0.145 x C (= 1,450). Therefore, the change in the number of viewers is 0.023 x C (= 230).

Therefore, when there are 1,234 channel inflows to program P0008 on channel 5 and 1,010 channel outflows, the net fluctuation number due to inflow and outflow is 224, so the difference of 6 from the number of viewers is P0007 of channel 5 It is possible to know that the number of the persons who have remained from the workplace or the persons who have newly entered the workplace.

At this time, the channel inflower and the channel outflower in the program P0008 of the channel 5 in the corresponding time zone can be measured from the channel viewing information for each viewer.

As a result, the number of channel influxers that flowed from the program P1 of the channel 1 to the program P0008 of the channel 5 was 234, the number of channel influxers that flowed from the program P2 of the channel 2 to the program P0008 of the channel 5 was 10, The number of channel entrants that flowed into program P0008 was 34, the number of channel entrances that flowed from channel 4 to program P0008 of channel 5 was 30, the number of channel entrances that flowed from program P6 of channel 6 to program P0008 of channel 5 was 30, , The number of channel influxers that flowed into the program P0008 of the channel 5 was 30, .... The number of channel influxers that flowed from the program Pn of the channel n to the program P0008 of the channel 5 was 12 and the total channel influx was 1,234, , Channel outflower that exited from program P0008 of channel 5 to program P11 of channel 1, and channel outflower that exited to another program of other channel were 1,010 total channel outflowers.

Further, information on channel influxers from channel 1 to channel n flowing into program P0008 of channel 5 in the corresponding time zone and channel outflower from program P0008 of channel 5 exiting to the other channel are obtained from channel view tendency information for each viewer Can be measured.

At this time, it is needless to say that it is possible to measure the cause of the channel inflower and the channel outflow due to the channel switching in the target program P0008 from the meta information about the detailed arrangement of the program P0008 and the channel viewing tendency information for each viewer .

For example, if P0008 is a drama and an intermediate advertisement is organized in a target time zone during a drama broadcast, a viewer who likes the advertisement content remains, a viewer who dislikes the advertisement content will flow out to other channels, The viewer who likes the advertisement contents will be introduced into the target channel.

In addition, if P0008 is a drama and other programs (P11, P6, ...) of the other channel are organized in the time zone in which the drama is airing, the viewer who likes the contents of P0008 among the P0008 viewers And a viewer who likes the content of the other program more than the P0008 content will flow out to the other channel.

5 shows the viewership (number of viewers) information of a channel inflower and a channel outflower in a target program (POI) of a target channel (Ch NO.5) at a specific time, Thereby displaying a UI implementation screen that increases the readability of the change in the viewership rate over time.

FIG. 5 is a graph showing channel influencers and channel outflows in program P0008 of channel 5 for 14: 30: 00h to 14: 35: 59h on Jan. 1, 2017 based on the total audience (C = 100,172) Data.

As shown in FIG. 5, a portion having a wide channel width is a portion having a high audience rating, and it is possible to recognize at a glance a change in the audience rating of each channel.

In FIG. 6, FIG. 5 is a graphical representation of audience flow rate and channel flow between channels according to a target program (news specialized channel) of a target channel (Ch No.5) at a specific time in FIG.

As shown in FIG. 6, each channel is represented by a circular node, and the flow between channels is indicated by an arrow. Here, the size of the circle was proportional to the audience rating / viewer number at that time. In addition, the start and end points of the arrow indicate the outflow channel and the incoming channel, and the thickness of the arrow is proportional to the flow rate.

By using such analysis information, it is possible to grasp the detailed information and conversion status of the channel inflower and the channel outflower by viewer, channel, program, and POI, so that the program provider or the advertisement provider can increase the program viewing rate In order to increase the effect, it becomes possible to decide on which channel the target program is to be organized at what time zone.

Further, in the audience rating analysis system according to the present invention,

A viewer communication apparatus 100 for transmitting channel use information for each viewer, VOD use information, POI information, menu use information, and personal information individually input or selected by the viewer to the audience rating analysis server 300; A provider communication apparatus 200 for transmitting channel related meta information and subscriber information including program information, channel programming information, program guide, program POI (point of interest), VOD, and subscriber information to the audience rating analysis server 300; And the viewer communication apparatus 100 and the supplier communication apparatus 200, extracts and analyzes the channel viewing tendency and channel viewing information for each viewer based on the integrated analyzed information, (300). ≪ / RTI >

Further, in the audience rating analysis system according to the present invention,

The program information, the channel guide information, the POI (point of interest) of the program, the VOD, the channel usage information, the VOD utilization information, the POI information, the menu use information, and the personal information individually input or selected by the viewer Channel information, channel information, channels, programs, POIs, and time zones by collecting and analyzing the channel related meta information and subscriber information and extracting the channel viewing tendency and channel viewing information for each viewer based on the integrated analyzed information And may be configured to analyze channel influxers and channel outsers.

Hereinafter, an audience rating analysis method according to the present invention will be described with reference to FIG.

First, (S10) collecting and storing information

VOD usage information, and menu use information from the viewer communication apparatus 100 such as a PC used by a viewer, a data terminal capable of data communication, or a STB, from the corresponding time information, And collects them in real time together with the analyzed coordinate information.

At this time, the collecting unit also collects the personal information individually inputted or selected by the viewer in real time. Here, the personal information includes basic information such as sex, age, address, and the like.

That is, information on the viewer U1 is information about the woman or the man, where the age band is, where the address is, the channel number to watch, the program to watch, and the time zone to watch.

The collecting unit 310 collects program information, channel programming information, program guides, program POIs, VODs, and program information from a provider communication device 200 such as a program provider terminal, a channel provider terminal, And the like, and basic information of the media service viewers and the corresponding media service subscribers.

Here, the meta information such as program information, channel schedule information, and program guide includes schedule information for each program or channel, advertisement content information organized by time zone, and the like.

As program information, for example, as shown in Figs. 3 to 6, channel 1 (Ch No.1), channel 2 (Ch No.2), channel 3 (Ch No.3), channel 4 (Ch No. 5), ..., channel n (Ch No. n), and channel information And schedule information for each channel of the program (P) is collected.

(S20) collectively classifying and storing the collected information

VOD usage information, menu usage information, and viewer information, which are collected in real time together with coordinate information received and analyzed in real time from the GPS, based on time information collected by the viewer communication apparatus, Channel information, program guide, program guide information, channel related meta information such as POI and VOD of the program, basic information of the media service viewers and the corresponding media service subscribers, , By time, by program, and by channel.

(S30) extracting the integrated classified information

The viewer profile extracting unit 331 extracts the channel-viewing tendency for each viewer by classifying and analyzing the information classified by the viewer individually, and the audience information extracting unit 332 analyzes the channel use information of the viewer, And extracts audience information and channel switching information.

Here, the channel viewing tendency information for each viewer extracts information on the program, channel, and time zone to be watched by the viewer in addition to the gender and age information of the viewer. In addition, the channel viewing information and the channel switching information for each viewer extract information on a program or a channel viewed by the viewer, a time band to be watched, and channel switching information in a channel or a program to be watched.

(S40) cross-analyzing and combining the extracted information

The analysis combining unit 340 cross-analyzes and combines the extracted channel viewing tendency information, channel viewing information, and channel switching information to extract the channel influencing information, the channel influencing information, the channel influencing information, And channel content meta information combined with the channel profile information, the channel inflow information, and the channel outflow information.

That is, through such analysis information, it is possible to determine which program of a certain channel the viewer watches at what time, whether the program is continuously viewed until the end of the target program, whether the channel is switched to another channel in the middle of the target program broadcasting, A target channel's target program's detailed program information, a target channel's target program's real-time inflower and outflower, an inflower's pre-inflow situation, an outflower It is possible to grasp the situation after the outflow of the water.

(S50) generating audience rating statistics

In statistics section 350, crosstalk and audience rating statistics are generated based on the combined information.

At this time, the generated audience rating statistical information includes the current status of the channel audience rating by time of day, the current status of viewer inflow / outflow by time, the profile status of the channel influencer by time slot, the profile status of the channel spouter by time slot, The status of the channel outflower by time slot according to the channel content meta information, the profile of the channel inflower or channel outflower by time slot according to the channel content meta information, and the like.

While the present invention has been particularly shown and described with reference to preferred embodiments thereof, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. It will be appreciated by those skilled in the art that numerous changes and modifications may be made without departing from the invention. And all such modifications and changes as fall within the scope of the present invention are therefore to be regarded as being within the scope of the present invention.

S: audience rating analysis system 100: viewer communication device
200: Supplier communication device (200) 300: Viewer rating analysis server
310: collecting unit 320:
330: extracting unit 331: viewer profile extracting unit
332: audience information extracting unit 340:
350: statistics part 360: storage part

Claims (21)

A viewer communication apparatus 100 for transmitting channel use information for each viewer, VOD use information, POI information, menu use information, and personal information individually input or selected by the viewer to the audience rating analysis server 300;
A provider communication apparatus 200 for transmitting channel related meta information and subscriber information including program information, channel programming information, program guide, program POI (point of interest), VOD, and subscriber information to the audience rating analysis server 300; And
Analyzes and collects information from the viewer communication device 100 and the supplier communication device 200 and extracts and analyzes the channel viewing tendency and channel viewing information for each viewer based on the integrated analyzed information, And an audience rating analysis server (300) for generating an audience rating statistics status for each channel, program, and time based on the received information,
The audience rating analysis server (300)
A collecting unit 310; An integrating unit 320 for integrating the information collected and transmitted from the collecting unit 310; An extracting unit 330 for extracting a channel viewing tendency for each viewer by classifying and analyzing the information integrated in the integrating unit 320 for each viewer, analyzing channel utilization information of the viewer, and extracting channel viewing information for each viewer; An analysis combining unit 340 for cross-analyzing and combining channel viewing tendency information and channel viewing information for each viewer extracted from the extracting unit 330; A statistics unit 350 for generating an audience rating statistic on the basis of information cross-analyzed from the analysis combining unit 340; And a storage unit 360 for storing information received from the collecting unit, the combining unit, the extracting unit, the analyzing combining unit, and the statistics unit,
The analysis combining unit 340 cross-analyzes and combines the channel viewing tendency information and the channel watching information for each viewer extracted from the viewer profile extracting unit 331 and the viewing information extracting unit 332, Lt; / RTI >
The crossover analyzed information may include channel influx information and channel outflow information for each time period, profile information for each viewer combined with the channel influx information and the channel outflow information, channel content metadata combined with channel influx information, And the information is analyzed.
The method according to claim 1,
Wherein the viewer communication device (100) comprises a PC, a data terminal capable of data communication, or a set top box (STB) connected to an IPTV or cable TV.
The method according to claim 1,
The viewer communication apparatus 100 receives and analyzes the on-off control signal, the channel selection signal, the VOD selection signal, and the menu selection signal selected by the viewer in real time, outputs the corresponding signal, and simultaneously displays the control state signal The VOD utilization information, the POI information, and the menu use information including the corresponding time information, the built-in unique number, and coordinate information received and analyzed in real time from the GPS.
The method according to claim 1,
The provider communication device (200) comprises a broadcaster, a communication company, a program provider terminal, a channel provider terminal, or a media service provider terminal.
delete The apparatus of claim 1, wherein the collecting unit (310)
VOD usage information, POI information, menu usage information, and personal information individually input or selected by the viewer, which are data transmitted in real time by the viewer communication apparatus 100, 360,
The channel related meta information and the subscriber information including the program information, the channel schedule information, the program guide, the point of interest (POI) of the program, the VOD, and the subscriber information, which are data transmitted from the provider communication apparatus 200, ) Of the audience rating analysis system.
The apparatus of claim 1, wherein the integrator (320)
VOD usage information collected in real time together with coordinate information received and analyzed in real time from GPS, time information collected by the viewer communication apparatus 100 from the storage unit 360, , Menu use information, and personal information individually input or selected by the viewer; And
Channel information, channel guide information, program guide, program POI, channel related meta information including VOD, basic information of a media service viewer or a corresponding media service subscriber, collected by the provider communication apparatus 200,
And stores the integrated information in the storage unit 360. The system of claim 37, wherein the integrated information is stored in the storage unit.
The apparatus of claim 1, wherein the extractor (330)
A viewer profile extracting unit 331 for classifying and analyzing the information integrated by the integrating unit 320 and analyzing the collected information to extract a channel viewing tendency for each viewer; And
And a viewing information extracting unit 332 for analyzing the channel use information of the viewer and extracting channel viewing information and channel switching information for each individual viewer, program, channel, time zone, or POI,
And stores the extracted information in the storage unit (360).
9. The method of claim 8,
The viewer profile extracting unit 331 extracts,
Information on a program or a channel viewed by the viewer, time information of the time zone to be watched by the viewer in addition to the gender and age information of the viewer is classified into the viewer to determine which program the viewer likes, which channel he likes, And extracts channel viewing tendency information for each viewer with respect to what the POI is,
The audience information extracting unit 332 extracts,
A program or a channel viewed by a viewer and information of a time band to be watched are classified according to viewers to extract channel watching information and channel switching information for each viewer as to which program or channel the viewer is watching at what time zone .
delete delete delete delete The method according to claim 1,
Information on the audience rating statistics generated by the statistic unit 350 includes information on the current time of the channel audience rating by time, the current time of the viewer flow by time, the profile of the channel influencer by time, the profile of the channel spouter by time, There is a profile of the channel outflower by time slot according to the channel content meta information, and the status of the channel outflower by the time slot is shown according to the channel content meta information,
The channel audience rating status by time slot is a statistical status of the audience ratings and the number of viewers per channel in each time zone,
The current status of channel viewer outflow / inactivity by time slot is the statistical status of the number of viewers by channel and the number of viewers who flowed out to the other channel in the target channel in each time zone,
The profile status of the channel entrant by time slot is a statistical status of each channel of the viewer by channel, which is inputted into the target channel in each time zone,
The profile status of the channel outflower by time slot is a statistical status of each channel of the viewers flowing out from the target channel to the other channel in each time slot,
According to the meta information of the channel program and the profile of each channel of the viewer who has flowed into the target channel from the other channel in each time zone according to the channel content meta information,
According to the channel content meta information, the channel streamer status by time slot is a statistical status according to each channel and channel program meta information of viewers flowing from the target channel to the other channel in each time slot,
The profile status of the channel influxers according to the channel content meta information is a statistical status of each channel of the viewers flowing into the target channel from the other channel in each time zone,
Wherein the profile status of the channel spouters according to the channel content meta information is a statistical status of each channel of the viewers flowing out from the target channel to the other channel in each time zone, system.
A viewer communication apparatus 100 for transmitting channel use information for each viewer, VOD use information, POI information, menu use information, and personal information individually input or selected by the viewer to the audience rating analysis server 300;
A provider communication apparatus 200 for transmitting channel related meta information and subscriber information including program information, channel programming information, program guide, program POI (point of interest), VOD, and subscriber information to the audience rating analysis server 300; And
The viewer communication apparatus 100 collects information from the supplier communication apparatus 200 and performs an integrated analysis, and based on the analyzed information, extracts the channel viewing tendency and channel viewing information for each viewer, A server 300,
The audience rating analysis server (300)
A collecting unit 310; An integrating unit 320 for integrating the information collected and transmitted from the collecting unit 310; An extracting unit 330 for extracting a channel viewing tendency for each viewer by classifying and analyzing the information integrated in the integrating unit 320 for each viewer, analyzing channel utilization information of the viewer, and extracting channel viewing information for each viewer; An analysis combining unit 340 for cross-analyzing and combining channel viewing tendency information and channel viewing information for each viewer extracted from the extracting unit 330; A statistics unit 350 for generating an audience rating statistic on the basis of information cross-analyzed from the analysis combining unit 340; And a storage unit 360 for storing information received from the collecting unit, the combining unit, the extracting unit, the analyzing combining unit, and the statistics unit,
The analysis combining unit 340 cross-analyzes and combines the channel viewing tendency information and the channel watching information for each viewer extracted from the viewer profile extracting unit 331 and the viewing information extracting unit 332, Lt; / RTI >
The crossover analyzed information may include channel influx information and channel outflow information for each time period, profile information for each viewer combined with the channel influx information and the channel outflow information, channel content metadata combined with channel influx information, And the information is analyzed.
delete In the audience rating analysis method,
(S10), a POI (point of interest) of the program, channel usage information for each viewer, VOD utilization information, POI information, menu usage information, and personal information individually input or selected by the viewer and program information, Collecting and storing channel related meta information and subscriber information including VOD;
(S20) collectively classifying and storing the collected information;
(S30) classifying and analyzing the integrated classified information by viewer's personalities, extracting a channel viewing tendency for each viewer, analyzing channel utilization information of the viewer, and extracting channel viewing information and channel conversion information for each viewer;
(S40) cross-analyzing and combining the extracted channel viewing tendency information with channel viewing information and channel switching information; And
(S50) cross-analyzing and generating audience rating statistics based on the combined information,
In step S20, the integrated information is classified by viewer, time, program, and channel,
In step S30,
Information on the program or channel and the time band to be watched by the viewer in addition to the gender and age information of the viewer,
The channel viewing information and the channel switching information for each viewer are displayed on the display unit,
A program or a channel viewed by a viewer, information of a time band to be watched, and channel switching information in a channel or a program to be viewed,
The information to be cross-coupled in step S40 may include channel influx information and channel outflow information for each time period, profile information for each viewer combined with the channel influx information and channel outflow information, channel content to be combined with channel influx information, And the meta information is meta information.
delete delete delete 18. The method of claim 17,
In step S50,
The current status of channel viewers by time of day, the status of viewers flown and time by time, the profile status of channel entrants by time slot, the profile status of channel outlets by time slot, the channel entrant status by time slot according to channel content meta information, A profile of the channel influencer according to the channel content meta information, a profile status of the channel influencer according to the channel content meta information, a channel outflower status according to the channel content meta information, and a profile status of the channel outflower according to the channel content meta information. Viewership analysis method.

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