KR100846828B1 - IP Television Service System and Method able to receive the On-demand Contents connected with Broadcast - Google Patents

Abstract

An IP television service system capable of receiving on-demand content associated with a broadcast of the present invention includes a set-top box for outputting a digital broadcast signal received from a predetermined broadcast server through a predetermined screen display means, and the predetermined screen display means. A management server for receiving a channel number of a digital broadcast signal currently output through the control server and providing a user interface composed of different contents according to the channel number, and a request for predetermined content from the set top box through the user interface. When the signal is transmitted, the on-demand data server for transmitting the requested content, the predetermined content corresponding to the request signal to the set-top box.

According to the present invention, it is possible to receive on-demand content associated with a broadcast that can independently provide a broadcast and its associated content according to a user's request, and to provide customized content according to a user's taste. It becomes possible.

IPTV, on demand, broadcasting, taste analysis

Description

IP Television Service System and Method able to receive the On-demand Contents connected with Broadcast}

1 is a configuration diagram of an IP television service system capable of receiving on-demand content associated with a broadcast according to an embodiment of the present invention;

2a to 2b is a user interface screen output to the screen display means associated with the set-top box according to an embodiment of the present invention,

3 is a flowchart illustrating an IP television service method capable of receiving on-demand content associated with a broadcast according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

110: set-top box 111: screen display means

112: user input means 120: broadcast server

130: network 140: management server

150: on-demand data server 160: information collection unit

170: customer care department

The present invention relates to an IP television service system and method, and more particularly, to an IP television capable of receiving on-demand content associated with a broadcast capable of providing a content associated with a broadcast according to a user's request, in addition to a unidirectional broadcast service. A service system and method.

IP Television (Internet Protocol Television) service is a service that provides information service, video content, and broadcasting to a television receiver using high-speed Internet, and is a type of digital convergence in terms of convergence of the Internet and television.

The difference with IP TV is that it uses a television receiver instead of a computer monitor and a remote controller instead of a mouse.

In other words, in order to use IP television, only a television receiver, a set-top box, and an Internet line need to be connected.

In other words, you can add a set-top box or dedicated modem to your television and turn it on just as you would turn on the television. Therefore, even those who are not familiar with computers can use the remote control to provide various contents and additional services provided by the Internet such as watching movies, home shopping, home banking, online games, and MP3s.

In the use of such an IP television, there is a problem in that conventionally, only one-sided broadcasting or content provided from a broadcasting server is received, and on-demand services are not provided by a user's needs.

The present invention was devised to solve the above-described problem, and an IP television service system and method capable of receiving on-demand content associated with a broadcast that can independently provide a broadcast and its associated content according to a user's request. The purpose is to provide.

Other objects and advantages of the invention will be described below and will be appreciated by the embodiments of the invention. In addition, the objects and advantages of the present invention can be realized by means and combinations indicated in the claims.

In order to achieve the above object, an IP television service system capable of receiving on-demand content associated with a broadcast of the present invention includes a set-top box that outputs a digital broadcast signal received from a predetermined broadcast server through predetermined screen display means. Receiving the channel number of the digital broadcasting signal currently output through the predetermined screen display means, and providing the user interface having different contents according to the channel number to the set top box and the set top through the user interface. When the request signal for the predetermined content is transmitted from the box, the on-demand data server for transmitting the requested content, the predetermined content corresponding to the request signal to the set-top box.

Through the above configuration, in addition to the one-way broadcast service from the broadcast server, it is possible to receive the on-demand content according to the user's request.

The present invention may further include an information collecting unit for collecting the requested content transmitted from the user interface provided from the management server or the on-demand data server, transmitting the requested content to the set-top box, and storing usage history of the requested content. Can be.

Through the above configuration, it is possible to know the usage contents of request contents that can be a standard of billing for the requested contents used by the user.

The user interface may include at least one of an on-demand service menu for transmitting a request signal for the predetermined content to the on-demand data server, an advertisement, predetermined notice information to be delivered to a user, and a search window for internet search. It is preferable to include one.

Through the above configuration, the user of the present invention may be more easily provided with the on-demand content required by the user, and the service manager of the present invention may generate revenue through advertising.

In addition, the on-demand service menu, advertisements and predetermined announcement information may be set differently according to the regional location where the set-top box is installed.

This configuration enables the user to be provided with a differentiated and useful service that is closely related to the user.

In addition, the present invention may further include a customer management unit for analyzing the user's taste using the usage history of the requested content stored by the information collection unit.

Through such a configuration, the service manager of the present invention can create an effect of calculating statistical data such as customer preference for a specific content.

In addition, the management server, it is preferable to provide a user interface reflecting the user's taste analyzed through the customer management to the set-top box.

Through the above configuration, the user can easily obtain information about his / her interests.

On the other hand, in the IP television service method capable of receiving the on-demand content associated with the broadcast of the present invention, the broadcast receiving step of the set-top box delivers a digital broadcast signal received from a predetermined broadcast server to the user through a predetermined screen display means An interface providing step of receiving a channel number of a digital broadcast signal currently output through the set top box and providing the user interface composed of different contents according to the channel number to the set top box and from the set top box through the user interface. If the request signal for the predetermined content is transmitted, the on-demand data transmission step of transmitting the requested content, the predetermined content corresponding to the request signal to the set-top box.

In addition, the present invention collects the user interface provided in the interface providing step and the request content transmitted in the on-demand data transmission step and transmits to the set-top box, information gathering step of storing the usage history of the request content; It may further include.

The user interface may include at least one of an on-demand service menu for transmitting a request signal for the predetermined content to the on-demand data server, an advertisement, predetermined notice information to be delivered to a user, and a search window for internet search. It is preferable to include one.

In addition, the on-demand service menu, advertisements, and predetermined notice information may vary depending on the location where the set-top box is installed.

The method may further include a customer management step of analyzing a user's taste using the usage history of the requested content stored in the information collecting step.

In addition, the interface providing step, it is preferable to provide a user interface reflecting the taste of the user analyzed in the customer management step.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the present specification and claims should not be construed as being limited to the common or dictionary meanings, and the inventors should properly explain the concept of terms in order to explain their invention in the best way. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

1 is a block diagram of an IP television service system 100 capable of receiving on-demand content associated with a broadcast according to an embodiment of the present invention. As shown in FIG. 1, as shown, an IP television service system 100 capable of receiving on-demand content associated with broadcasting according to an exemplary embodiment of the present invention includes a set-top box 110 and a broadcasting server ( 120, a network 130, a management server 140, an on-demand data server 150, an information collection unit 160, and a customer management unit 170.

The set top box 110 receives a digital broadcast signal from a predetermined broadcast server 120 through the network 130, and transmits the digital broadcast signal to a user through the user input means 112 of the set top box 110 among the received digital broadcast signals. The selected channel, which is the selected digital broadcast, is transmitted to the predetermined screen display means 111.

Here, the predetermined screen display means 111 is a device capable of receiving a digital broadcast signal from the set-top box 110 to output to the user, as well as a general television or monitor, all means capable of outputting a video signal to the user Means.

The predetermined broadcast server 120 is a server that transmits a digital broadcast signal to the set-top box 110 through a network, and may be any one of an airwave broadcasting station, a cable broadcasting station, and a satellite broadcasting station.

The network 130 is a network in which the set-top box 110, the broadcasting server 120, the network 130, the management server 140, and the information collecting unit 160 are commonly connected to each other to exchange data with each other. The concept includes a wired / wireless communication network, and according to a modified example, the on-demand data server 150 and the customer management unit 170 may also be connected to the network 130 without passing through the information collection unit 160. The broadcast server 120 and the management server 140 may exchange data with each other.

The management server 140 receives the channel number of the digital broadcasting signal currently output through the screen display means 111 from the set top box 110 and sets the user interface composed of different contents according to the channel number. To provide.

Here, the user interface provided to the set-top box 110 is an interface associated with the digital broadcast signal currently output through the screen display means 111, and the detailed configuration thereof may be the same as that shown in FIGS. 2A to 2B. Can be.

According to an exemplary embodiment of the present invention, as illustrated in FIG. 2A, in addition to the region 206 where the broadcast signal is output to the screen display unit 111, the on-demand menu call region 201 and the weather to be delivered to the user are provided. Area 202 for providing general announcement information, area 203 for requesting information not associated with broadcasts output through area '206', area 204 for performing other additional functions, and sudden When an event or the like has occurred, it is preferable that the region 205 is temporarily activated to participate in the event.

In addition, when the user selects the on-demand menu call area 201 through the user input means 112, an interface for requesting on-demand content as shown in FIG. 2B may be provided.

That is, in addition to the area 206 where the broadcast signal is output, an area 211 for requesting the on-demand content to be described in the on-demand data server 150 and the additional description of the '211' area may be output. It is preferable to include an area 212 that can be updated, an area 213 for outputting information that can be updated in real time, such as a broadcast schedule, an area 214 for outputting an advertisement, and the like.

Here, one of the '211' is preferably a search box for the user to search the Internet.

On the other hand, the user interface is preferably to provide a different user interface according to the regional location where the set-top box 110 is installed.

For example, when a disaster occurs in a specific area, the predetermined notification information to be delivered to the user through the user interface may be emergency notification information about the disaster provided to the set-top box installed at a location within the expected damage range of the disaster. The advertisement of the user interface may be one in which an advertisement entrusted from a specific seller is provided only to the commercial rights of the specific seller.

By providing a differentiated user interface according to the regional location where the set-top box 110 is installed, the user of the set-top box 110 can be provided with differentiated and useful information that is closely related to the user, and the ad commissioner can be provided to the actual potential demander. Providing effective advertising, system administrators can be entrusted with advertisements from various ad commissioners depending on the region, thereby generating high profits.

On the other hand, when the user transmits the request signal of the on-demand content using the user interface provided to the set-top box 110, the on-demand data server 150 receives the request signal and the predetermined content corresponding to the request signal Request content is transmitted to the set-top box (110).

Here, the on-demand content transmitted to the set-top box 110, for example, when a user watches a particular movie broadcast, profile information about the actor appearing in the movie in relation to the specific movie broadcast, a highlight video of the actor's work , Content such as shopping information of an item appearing in the specific movie.

The information collecting unit 160 collects the user interface transmitted from the management server 140 and the requested content transmitted from the on-demand data server 150 and transmits the collected content to the set top box 110.

In this case, it is possible to use the set-top box 110 as the billing information of the user by storing the usage history of the user-specific content.

The customer management unit 170 analyzes the user's taste using the usage history of the requested content stored by the information collecting unit 160.

By using the user interface provided in this way, the user can analyze the general taste of the individual by using the required content provided to the set-top box 110, and when such data is accumulated, such as the customer's preference for the specific content, Can be used to generate statistics.

In addition, when information about a user's taste analyzed by the customer manager 170 is transmitted to the management server 140, the management server 140 may provide a user interface reflecting the user's taste.

For example, if a user frequently uses requested content about 'cars', the user interface provided to the user may include advertisements, on-demand service menus or announcements related to 'cars' compared to other users whose tastes are not analyzed. More can be provided.

By analyzing the user's taste and providing a differentiated user interface, the user can derive the effect of easily obtaining information on his or her interests.

Through such a configuration, it is possible to expose effective advertisements to the actual consumers, thereby making the advertisements meaningful to the advertisers, thereby making it possible to generate substantial advertisement revenue for the service.

Hereinafter, an IP television service method capable of receiving on-demand content associated with a broadcast according to an exemplary embodiment of the present invention will be described with reference to FIG. 3. In the description, the same reference numerals as in FIG. 1 refer to the same member performing the same function.

First, when the user selects one of the digital broadcast signals transmitted from the broadcast server 120 by the set-top box 110 through the user input means 112 and the selected channel, which is the selected digital broadcast, is output through the screen display means 111. (S310), the management server 140 receives the channel number of the digital broadcast signal currently output through the screen display means 111 from the set-top box 110 set-top user interface composed of different contents according to the channel number Provided in the box 110 (S320).

The user interface may include at least one of an on-demand service menu for transmitting a request signal for on-demand content to the on-demand data server 150, an advertisement, predetermined notice information to be delivered to a user, and a search box for internet search. It is preferable to include one.

In addition, the on-demand service menu, advertisements, and predetermined notice information included in the user interface may be set differently according to the regional location where the set-top box 110 is installed.

On the other hand, when the user transmits a request signal for the transmission of the on-demand content through the user interface, the on-demand data server 150 receives a request signal for the transmission of the on-demand content is predetermined corresponding to the request signal The requested content, which is the content, is transmitted to the set top box 110 (S330).

At this time, the user interface provided in the step 'S320' and the request content transmitted in the 'S330' are collected through the information collecting unit 160, and usage history of the request content is stored (S340).

In addition, the customer management unit 170 analyzes the user's taste using the usage history of the requested content stored in step S340 (S350), and the management server 110 reflects the user's taste analyzed in this way. It can provide an interface.

As mentioned above, although this invention was demonstrated by the limited embodiment and drawing, this invention is not limited by this, The person of ordinary skill in the art to which this invention belongs, Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

For example, the step 'S310' and the step 'S320' may be performed at the same time with a time difference that the user cannot recognize, and the step 'S340' and 'S350' may be omitted according to the needs of those skilled in the art. It is also possible.

According to the present invention, it is possible to receive on-demand content associated with a broadcast that can independently provide a broadcast and its associated content according to a user's request, and to provide customized content according to a user's taste. It becomes possible.

Claims (12)

A set top box for outputting a digital broadcast signal received from a predetermined broadcast server through a predetermined screen display means; A management server receiving a channel number of a digital broadcast signal currently output through the predetermined screen display means and providing the set top box with a user interface composed of different contents according to the channel number; And When a request signal for a predetermined content is transmitted from the set-top box through the user interface, the on-demand data server which transmits the requested content corresponding to the request signal to the set-top box is associated with a broadcast. IP TV service system that can receive on-demand content. The method of claim 1, A user interface provided from the management server or the on-demand data server collects the requested content and transmits the requested content to the set-top box, and further includes an information collecting unit configured to store usage information of the requested content. IP television service system capable of receiving demand content. The method of claim 1, wherein the user interface, Basically providing at least one of an on-demand service menu for transmitting the request signal for the predetermined content to the on-demand data server, an advertisement, predetermined notice information to be delivered to the user, and a search box for internet search; IP TV service system capable of receiving on-demand content associated with the broadcast. The method of claim 3, wherein the on-demand service menu, advertisements and predetermined notice information, IP television service system capable of receiving the on-demand content associated with the broadcast, characterized in that the set-top box is set differently according to the regional location. The method of claim 2, An IP television service system capable of receiving on-demand content associated with a broadcast further comprising a customer management unit analyzing a user's taste using the usage history of the requested content stored by the information collecting unit. The method of claim 5, wherein the management server, An IP television service system capable of receiving on-demand content associated with a broadcast, characterized by providing a user interface reflecting a user's taste analyzed through the customer management unit to the set top box. A broadcast receiving step of the set-top box delivering a digital broadcast signal received from a predetermined broadcast server to a user through a predetermined screen display means; An interface providing step of receiving a channel number of a digital broadcast signal currently output through the set top box and providing the user interface having different contents according to the channel number to the set top box; And If the request signal for the predetermined content is transmitted from the set-top box via the user interface, the on-demand data transmission step of transmitting the requested content, the predetermined content corresponding to the request signal to the set-top box associated with the broadcast An IP television service method capable of receiving on-demand content. The method of claim 7, wherein Broadcasting further comprises an information gathering step of collecting the user interface provided in the interface providing step and the requested content transmitted in the on-demand data transmission step to the set-top box, and stores the usage history of the requested content; IP TV service method that can receive the associated on-demand content. The method of claim 7, wherein the user interface, Basically providing at least one of an on-demand service menu for transmitting the request signal for the predetermined content to the on-demand data server, an advertisement, predetermined notice information to be delivered to the user, and a search box for internet search; An IP television service method capable of receiving on-demand content associated with a broadcast. The method of claim 9, wherein the on-demand service menu, advertisements and predetermined announcement information, IP television service method that can receive the on-demand content associated with the broadcast, characterized in that the set-top box is differently changed according to the installed position. The method of claim 8, And a customer management step of analyzing a user's taste using the usage history of the requested content stored in the information collecting step. The method of claim 11, wherein the interface providing step, IP television service method that can receive the on-demand content associated with the broadcast, characterized in that to provide a user interface reflecting the user's taste analyzed in the customer management step.

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