KR20170116778A - System of investigation watching ratio in IPTV using WiFi and smartphone - Google Patents

Abstract

The present invention controls the relay unit by the Wi-Fi function of the smartphone installed with the viewer rating survey application program, selects on-off control and channel of the Internet TV, monitors and stores the control state of the Internet TV, It is a smartphone that uses the Wi-Fi Internet TV to check the audience rating for each age with an accurate and high reliability, facilitates the channel by providing a list of candidate programs to the user, And an audience rating system. According to the present invention, since the viewer can select a program to view from the candidate program list, it is possible to easily select a desired program from an IPTV having a large number of channels, thereby maximizing user convenience. In addition, according to the present invention, a program selected temporarily during a channel switching process or a program reproduced in a tentative fashion, which is not known to be what is contents, is not reflected in the estimation of the audience rating but the program selected by the viewer for direct viewing, The number of simultaneous viewers watching the program, and the viewing time of the program are calculated, so that the audience rating data substantially obtainable can be obtained.

Description

[0001] The present invention relates to a system and method for monitoring the rate of an Internet TV using a smartphone and a Wi-

[0001] The present invention relates to a system and method for monitoring the rate of an Internet TV using a smartphone and Wi-Fi. More particularly, the present invention relates to a system and method for controlling an Internet TV using a Wi- The server monitors and controls the control status of the Internet TV, generates and provides a candidate program list so that programs likely to be desired by the user are placed in a priority order, and various weighting factors are applied to the currently watched program To an Internet TV viewing rate system using a smart phone and Wi-Fi, which can calculate a substantially effective and useful adapted audience rating.

It is the audience rating data of the broadcasting which is used as the basic data for calculating the advertisement fee of the TV (broadcasting) medium and calculating the popularity of each program.

The research on the audience rating of the broadcasting program can be largely performed in three forms. The survey is conducted by the Korea Communications Commission (KCC) every year in terms of the survey on the use of the broadcasting media (TV watching behavior survey), the consumer behavior survey (Magazine & Consumer Research) Method. ≪ / RTI > Recently, the normal rating of the audience rating survey reflects the demographic characteristics of the panel. The panel meter is installed on the panel furniture to calculate the audience rating, and the specific watermark is applied to the calculated data, .

However, there are many problems such as temporal, economic, spatial, and physical methods of investigating the audience rating by calling a researcher and talking directly to each viewer or sample target or survey subject.

First, it is necessary to grasp the program that is currently being watched and to mobilize many researchers at a time, which will increase the economic burden of professional companies, research institutions and clients. If it is difficult to efficiently manage human resources and use non-surveillance researchers There is a problem that a large number of personnel must be secured at a time.

Second, in order to investigate the relative ratings of broadcasting stations, if the audience rating of the same time zone is to be investigated, the number of samples for the audience rating investigation is limited because the program airing time is limited.

Therefore, a randomly selected sample may be biased to a certain level (age, sex, residence, etc.), and in such a case, the rating can not be reflected in the overall rating, which may result in inappropriate rating.

Third, although the broadcast program to be watched can be easily and frequently changed by the remote controller, it is determined that the presence or absence of watching the program at the present time of the response is the view of the program, May occur.

Fourth, there is a problem that when a respondent who answers a telephone call does not respond to an audience rating survey, or a child who can not give an accurate answer, there is an economic loss to pay an unnecessary time and a line fee.

Fifth, if the ancestor should deliberately answer incorrectly in order to conceal his / her tendency, it may be an inaccurate audience rating survey because the reliability of the survey subject who answers the telephone should be premised.

Sixthly, regardless of the program currently being broadcasted, it is also possible to conduct the rating of the last program through a questionnaire or a telephone. However, in this method, the reliability of the audience rating survey is deteriorated because the memories of the subjects are not accurate, There is a problem that an audience rating error as described above can be generated.

Another method of the conventional technique for the audience rating research is to install a corresponding remote control receiver device called a person meter and a corresponding device coupled with a modem to a sample number of a subject of a certain number of survey subjects and transmit the result to a people meter And transmitting information data on the stored broadcast viewing to a designated external server.

However, the survey method using the people meter also has the following problems.

first; The scope of the survey is limited to the place where the people meter is installed, so that a large number of samples can not be extracted.

second; Before choosing a channel, viewers must choose their own person, such as their age, gender, and so on.

third; If the person selects the button, the reliability of the data is degraded.

fourth; The data stored in the people meter for a certain period of time is transmitted through the modem, so that it is impossible to investigate the audience rating in real time.

In addition, recently, broadcast contents have been diversified, and methods for viewing programs have also been diversified. That is, in the past, all people selectively received limited channels transmitted from terrestrial broadcasting stations. Recently, cable TVs and IPTVs have appeared so that users can directly select and view desired contents at desired times. However, the conventional rating system does not take into consideration the characteristics of the content providing platform newly developed, and the conventional rating system is only suitable for the conventional terrestrial content platform.

Therefore, there is a need to develop a technique for solving the problems of the prior art.

Korean Patent Application No. 10-2007-0025146 (Mar. 14, 2007) "A method of inducing reaction of an ad viewer in an interactive broadcasting system, Korean Patent Application No. 10-2003-0057181 (Aug. 19, 2003) " METHOD AND APPARATUS FOR INVESTIGATION OF ADVERTISEMENT VIEWS OF DIGITAL BIDIRECTIONAL TV "

In order to solve the problems and necessities of the related art as described above, the present invention, which is devised to solve the above-described problems of the related art, is to provide a smartphone with an audience rating survey application installed therein and controlling on / off and channel selection of an Internet TV via a repeater equipped with a Wi- A candidate program list is generated so that the preferred program has priority, and the candidate program list is provided to the viewer so that the viewer can easily select a desired program.

It is also an object of the present invention to provide a program which not only determines the audience rating according to whether a specific program is watched, but also determines a weighting factor including at least one of the number of simultaneous viewers, the selection history, And to provide accurate information about a program that is actually being viewed.

In order to accomplish the above object, the present invention provides a system for providing a candidate program to a mobile communication system, the system including: An audience rating relay unit 2000 for wirelessly connecting with the smartphone 1000 via a Wi-Fi system and accessing an Internet TV server 3000, receiving and analyzing on-off control signals and channel selection signals transmitted by the smartphone in Wi- ; The Internet TV server 3000 receiving the channel selected by the user from the list of candidate programs from the audience rate relay unit 2000 and providing a program corresponding to the selected channel; And transmits the collected information to the smartphone 1000. The smartphone 1000 accesses the audience rating server 2000 and the Internet TV server 3000 and collects on-off controlled time information and selected channel information, Phone 1000 and generates a candidate program list so as to identify a user of the smartphone 1000 and to locate a program with a high probability of being watched by an identified user among the programs currently being broadcast, 2000), and includes a viewer rating research server (5000) for providing program information for each broadcast time and broadcast content information of each program at the request of the smartphone (1000); And accessing the audience rating survey server 5000 by a control command of the smartphone 1000 connected to the audience rating survey server 5000 and wirelessly connected by a mobile communication system to receive the broadcast content information, 1000 to the mobile communication system 6000.

In particular, the audience rating relay unit 2000 receives the candidate program list and provides the selected program to the smartphone 1000 so that the audience rate relay unit 2000 may include the selected program, And transmits an acknowledgment signal to the audience rating research server 5000.

In particular, the audience rating research server 5000 generates the candidate program list in consideration of at least one of personal information including the age and sex of the user, past history, social event, and sports event, And a weighting factor including at least one of a number of simultaneous viewers, a selection history, a conversion history from another program, and a repeated reproduction history is applied to the program in question.

In particular, the audience rating research server 5000 accesses the audience rating client 2000 and the Internet TV server 3000, stores two or more pieces of advertisement data to be transmitted in each allocated area, An ID server 5100 for outputting the ID information at a predetermined time; Each of the advertisement data accessed and stored in the audience rate relay unit 2000 and the Internet TV server 3000 stores time information allocated to a program to be advertised and an advertisement and searches for advertisement data to be output when a specific program is broadcast A management server 5200 for outputting to the Internet TV server 3000 at a predetermined time; Off time of the Internet TV server 3000 and the information of the selected channel together with the unique number of the audience rate relay unit 2000 is transmitted to the audience rate relay unit 2000 and the Internet TV server 3000, A database server 5300 for storing the received time information together with the received time information, and statistically processing time, day, week, and month by a built-in program; And a control unit.

In particular, the audience rating server 5000 may include a NAS server 5400 that stores the TV programs to be broadcasted to the audience rating server and the Internet TV, respectively, together with broadcast time information in an allocated area. And a web server 5500 connected to the audience rating relay unit and the Internet TV and storing the information retrieved and collected on the Internet and characters and images captured by analyzing contents of each program to be broadcast, And further comprising:

Particularly, the management server 5200 stores the audience rating survey application to be provided to the smartphone in an area allocated in an updated state, and when the audience rating survey application is already installed in the connected smartphone, the management server 5200 confirms the version, And if the version of the app is lower than the version of the app, the downloaded rating application is provided as a download.

According to the present invention, since the viewer can select a program to view from the list of candidate programs, it is possible to easily select a desired program from an IPTV having a large number of channels, thereby maximizing user convenience.

In addition, according to the present invention, a program selected temporarily during a channel switching process or a program reproduced in a tentative fashion, which is not known to be what is contents, is not reflected in the estimation of the audience rating but the program selected by the viewer for direct viewing, The number of simultaneous viewers watching the program, and the viewing time of the program are all calculated. Therefore, it is possible to obtain practically useful audience rating data.

Further, according to the present invention, there is an advantage that an audience rating tailored to individual users can be examined in consideration of the characteristics of IPTV, which is a new broadcast content providing platform.

FIG. 1 is a functional block diagram illustrating a configuration of an audience rating system of an Internet TV using a smartphone and Wi-Fi according to an embodiment of the present invention. FIG.
2 is a functional block diagram illustrating a detailed configuration of an audience rating research server according to an embodiment of the present invention,
Figure 3 illustrates a list of programs broadcast on a plurality of channels at a particular time.
FIG. 4 is a schematic view illustrating a retention rate of an Internet TV according to an embodiment of the present invention,
FIG. 5 is a functional block diagram illustrating a detailed configuration of an Internet TV and a smartphone according to an embodiment of the present invention,
FIG. 6 is a diagram illustrating a screen displayed on an Internet TV and a smartphone, respectively, according to an embodiment of the present invention.
And
FIG. 7 is a diagram illustrating the size of a mobile advertisement market using each TV broadcasting medium according to an embodiment of the present invention. Referring to FIG.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and will be described in detail in the detailed description. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a functional block diagram illustrating a configuration of an audience rating surveillance system of an Internet TV using a smartphone and Wi-Fi according to an embodiment of the present invention. FIG. FIG. 3 is a diagram illustrating a list of programs broadcast on a plurality of channels at a specific time, FIG. 4 is a diagram illustrating a program for explaining the present invention, FIG. 5 is a functional block diagram illustrating a detailed configuration of an Internet TV and a smart phone according to an embodiment of the present invention. FIG. 6 is a functional block diagram illustrating an Internet TV and a smart phone according to an embodiment of the present invention. FIG. 7 is a diagram illustrating a screen displayed on each phone, and FIG. It is also a city of explaining the mobile advertising market.

An audience rate relay unit 2000, an Internet TV server 3000, and an Internet network 4000. The smartphone 1000, the audience rate relay unit 2000, the Internet TV server 3000, and the Internet network 4000, An audience rating research server 5000, and a mobile communication system 6000. [

In this specification, an internet-TV is described as including a smart TV.

The smartphone 1000 accesses the mobile communication system 6000 and wirelessly communicates with the selected mobile communication terminal while moving through the mobile communication system 6000 or the audience rating relay unit 2000 to the allocated area And controls the on / off and channel selection of the Internet TV set by selecting any one of various types displayed on the display unit.

An app is an application program and refers to a small step or small application program for use in a small computer device such as a smart phone, a tablet PC, or a data-only terminal. do. These apps can be developed for a variety of purposes depending on the user or the purpose for which they are needed, and the 'rating rating application' is a kind of app developed for the purpose and technology of the present invention.

The smart phone 1000 is described as having a wireless communication function of a Wi-Fi system and a Bluetooth system and includes a tablet, a data terminal capable of data communication and movement, or a dedicated remote controller. Wi-Fi, Bluetooth and ZigBee are generally known technologies, so a detailed description will be omitted.

The viewership rate relay unit 2000 may be referred to as a set top box (STB) or may be wirelessly connected to the smart phone 1000 through a Wi-Fi system, a Bluetooth system or ZigBee system, a wired connection with the Internet TV server 3000, ) Receives and analyzes the on-off control signal and the channel selection signal transmitted in the Wi-Fi system, the Bluetooth system or the ZigBee system, outputs the corresponding signal, and simultaneously outputs the control status signal, Number and the coordinate information received from the GPS satellite and analyzed. The viewership rate relay unit 2000 transmits and receives a broadcast signal using an HDMI scheme known as an Internet TV server 3000 and high-definition multimedia broadcasting technology.

In addition, broadcast summary information that is searched from the audience rating relay unit 2000 and can be predicted or confirmed by the contents of the program searched or selected by the smartphone 1000 is downloaded in a streaming manner, and a wire is connected to the wired Internet TV server 3000 Or wirelessly output to a smart phone using Wi-Fi or Bluetooth.

The Internet TV server 3000 is based on Android and can be referred to as a smart TV. The Internet TV server 3000 is on / off controlled by connecting to the audience rating relay unit 2000 through a wired connection, and inputs a broadcast of a channel selected by the smartphone 1000 And outputs it in high image quality.

The Internet network 4000 includes a wired Internet network and a wireless Internet network and is directly or indirectly connected to the audience rating relay unit 2000, the Internet TV server 3000, the audience rating survey server 5000 and the mobile communication system 6000, Type data signal to a designated state room, and is a well-known configuration, so that detailed description will be omitted.

The audience rating research server 5000 accesses the audience rating server 2000 and the Internet TV server 3000 and collects the on-off controlled time information and the selected channel information, stores the audience rating survey application in the allocated area, 1000, and stores program information of each broadcasting station and broadcasting contents information of each program, and provides the contents according to a request of the smart phone 1000. [

In particular, the audience rating research server 5000 identifies a user of the smartphone 1000 and generates and provides a candidate program list such that a program with a high probability of being watched by an identified user among the programs currently being broadcast is located at an upper position. The provided candidate program list may be provided to the smartphone 1000 through the audience rating relay unit 2000. [

A process of creating a candidate program list that the audience rating research server 5000 is likely to want the viewer to view will be described as follows.

In other words, the audience rating research server 5000 can identify a user and generate a candidate program list such that a program having a high probability of being watched by an identified user among the programs currently being broadcast is located at an upper position. In addition, the audience rating research server 5000 may generate the candidate program list in consideration of at least one of personal information including the age and gender of the identified user, past viewing history, social event, and sports event. In other words, the audience rating research server 5000 can generate a candidate program list in consideration of not only personal information of the user but also various situation information.

In the present specification, the context information includes personal static context information such as a user's health status, identity information, hobbies, preferences and the like using the portable terminal, and dynamic context information including current social events, sports events and the like. In other words, the context information includes static context information related to individual personality and characteristics, and dynamic context information indicating past history data and data that varies in real time. Generally, context information is information related to ubiquitous computing that specifies the characteristics of a situation such as a person, a place, an object, an object, a time, etc., which affect interaction between a user and another user, system, . More specifically, the present invention relates to a method and apparatus for controlling a network connection state, a communication bandwidth, and a computing context such as a printer, a display, and a workstation, a user context including a user's profile, , Traffic condition, temperature, etc., physical context, time, week, month, and time context such as the season are all included in the situation information. Such contextual information is often used for reasoning that the system can be grasped and gathered through various sensing devices and applications, used to provide various application services, or tied with other contextual information to obtain a third conclusion. The present invention utilizes context information to generate a candidate program list, allowing the user to easily select the program they are watching.

3 is a diagram illustrating a list of programs broadcast on a plurality of channels at a specific time. FIG. 3 illustrates that the program of all channels is changed in units of one hour, but this is for convenience of understanding, and the present invention is not limited thereto.

For example, in the program at 18:00, 'news 1' is broadcast on channel 1 (CH 1), 'entertainment 1' is broadcast on channel 2 (CH 2) Can be broadcasted. As such, the number of channels that can be watched at the same time, such as cable television and IPTV, as well as over-the-air broadcasting, is very large, and the user watches the content being broadcast on one channel among many channels. Therefore, it is very troublesome for a user to select a channel that he / she is viewing from among many channels, and therefore the audience rating research server 5000 generates a candidate program list to facilitate such selection process.

For example, assume that user 1 is forty male and user 2 is a movie-loving user. Then, the audience rating research server 5000 grasps the personal information about the user of the identified terminal, and uses the demographic statistics as the situation information in the personal information, so that the user 1 can determine that it is highly likely that he / she is watching news 1 have. On the other hand, the audience rating research server 5000 may determine that the user 2 is likely to be watching the movie 1. [ Then, the audience rating research server 5000 may transmit a candidate program list having News 1 as the highest priority to the user 1's terminal and a candidate program list having the movie 1 as the highest priority to the user 2's terminal.

The context information used to generate the candidate program list may include social events and sports events. In this specification, a social event means that social interest rises at a certain point in time. For example, when a particular drama becomes popular, when a particular event receives social attention, the possibility of viewing a current drama or a current affairs program dealing with the event becomes high, and the rank of the program can be set high. A sports event may refer to a particular sporting event of interest. For example, during the World Cup, a candidate list can be generated by assigning a high ranking to the World Cup relay. For example, if the sport being broadcast at 19:00 is a national contest, the sporting event may be given a higher priority. Sports events may be understood as being included in social events.

In addition, when the user 3 is a female of forty, it is possible to generate a candidate program list by assigning a high priority to the home shopping or entertainment 3 among programs broadcasted at 20:00.

When the audience rating survey server 5000 transmits the candidate program list to the audience rating relay unit 2000, the audience rating relay unit 2000 delivers the list to the smartphone 1000. When the user selects a desired program from the candidate program list, the audience rating relay unit 2000 transmits an acknowledgment signal including the selected program to the audience rating investigation server 5000. Then, the audience rating investigation server 5000 confirms the validity of the confirmation signal. When the validity is confirmed, the audience rating research server 5000 uses the information to examine the audience rating.

However, the audience rating research server 5000 according to the present invention does not calculate the audience rating only whether or not a specific program is selected for viewing. Unlike the conventional terrestrial broadcasting, IPTV is personalized broadcasting, and allows the user to directly select desired contents. Therefore, if the audience rating of the conventional terrestrial broadcast means the number of the receivers to reproduce the program, the audience rating of the Internet TV should actually be the number of people watching the program. Also, no matter which program is selected, it does not necessarily mean that the user will watch the program.

For example, the user may select a specific program to preview a certain program, or may switch between channels to find a desired program. In this case, it is preferable that the selected program is not reflected in the viewership calculation.

On the other hand, if the user preference for a particular program is high, that is, if the series has been viewed by all of the previous series, or if all of the previous series has been viewed by the user, the user's preference for the newly selected series Can be seen as high. As another example, if the user who viewed the specific program again views the program again, it can be regarded that the user's preference for the program is high. Therefore, in this case, the selected program is preferably reflected with a weight when calculating the audience rating.

Therefore, the audience rating research server 5000 according to the present invention calculates the audience rating by applying a weighting factor including at least one of the number of simultaneous viewers of the program, the selection history, the conversion history from other programs, and the repeated reproduction history.

The audience rating survey server 5000 is a configuration including an ADD server 5100, a management server 5200, a database server 5300, a NAS server 5400, and a web server 5500.

The AD server 5100 accesses the audience rate relay unit 2000 and the Internet TV server 3000, respectively, and stores two or more pieces of advertisement data to be transmitted in the allocated areas, respectively, and outputs the advertisement data at the assigned time of the broadcast program.

The management server 5200 is connected to the audience rate relay unit 2000 and the Internet TV server 3000 and stores the advertisement information of the stored advertisement data and the time information allocated to the advertisement, And outputs it to the Internet TV server 3000 at the allocated time.

In addition, the management server 5200 stores the audience rating survey application to be provided to the smartphone 1000 in an area allocated in an updated state, and when the audience rating survey application is already installed in the connected smartphone 1000, And if the version of the program is lower than the version of the self-stored rating-rating-surveying application, the self-stored rating-rating-surveying application is provided to the smartphone 1000 as a streaming-type download.

The database server 5300 accesses the audience rating relay unit 2000 and the Internet TV server 3000 and informs the audience rating relay unit 2000 of the on / off time of the Internet beat- The received ID is stored together with the received time information in the allocated area, and processed by the built-in program on a time, day, week, and month basis.

NAS server 5400 connects to the audience rating relay unit 2000 and the Internet TV server 3000, respectively, and stores two or more TV programs to be broadcast, together with time information to be broadcast in an allocated area.

The web server 5500 is connected to the audience rating relay unit 2000 and the Internet TV server 3000 and stores the information retrieved and collected on the Internet and the contents of each program to be broadcast as characters and captured images that can be analyzed, And outputs it at the request of the phone 1000.

The mobile communication system 6000 accesses the audience rating research server 5000 and provides a service for communicating with a selected party by a control command of a smartphone 1000 wirelessly connected by a mobile communication system, (5000), receives broadcast content information, and transmits the broadcast content information to the smartphone 1000.

Referring to FIGS. 4 and 7, a graph illustrating subscriber trends of Internet TV (IPTV) by year is shown in KCTA in March 2012. FIG. Satellite TV subscribers are released in June 2012.

The Internet TV is now analyzed as about 5.71 million households, and when each family unit is estimated to be a family of three, it is analyzed as a TV medium of about 17 million people.

In 2011, the number of Internet TV subscribers will grow by 40%, which is equivalent to 32% of households with terrestrial TV.

In addition, it is predicted that the Internet TV subscriber base will exceed 6 million by 2012.

It is predicted that the size of the advertisement or mobile advertisement market, which is activated through such TVs (Internet TVs), Internet TVs, cable TVs, new media and mobile, will be about 15 trillion won by 2020.

In this way, the size of mobile advertising market using media such as TV is very large and internet TV is expected to occupy about 80% of the 15 trillion won market by 2020 due to media diversity.

5, the smartphone 1000 and the audience rating repeater 2000 have the same functions. In one embodiment, the smartphone 1000 and the audience rating repeater 2000 include an Android OS and a graphic device interface function, respectively. do. It also includes a socket communication module, an image processing module, a TV control module, an SNS app, and a functional section of a general application.

However, only the TV tuner function unit is provided only in the audience rating relay unit 2000 or the Android-based STB, and the audience rating relay unit 2000 further includes a keypad app. However, it is quite natural that both can have both a TV tuner function and a keypad app.

The audience rating relay unit 2000 may be connected to the Internet TV server 3000 or the smart TV by wire, and may be connected by an optical communication system using infrared rays. When the audience relay unit 2000 is connected through an optical communication system, It is quite natural that the smart TV 3000 constitutes each function.

6, the smart phone 1000 or the smart remote controller and the Internet TV server 3000 or the smart TV each have a display unit, and the multimedia output from the smart phone 1000 is similarly transmitted to the Internet TV server And the multimedia output from the Internet TV server 3000 can be output from the smartphone 1000 in the same manner.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications and variations will be apparent to those skilled in the art.

100: Internet TV viewer rating system using smartphone and Wi-Fi
1000: smartphone 2000: audience rating relay unit
3000: Internet TV server 4000: Internet network
5000: audience rating survey server 5100:
5200: Management server 5300: Database server
5400: NAS Server 5500: Web Server
6000: Mobile communication system

Claims (6)

A smartphone (1000) connected to a mobile communication system and providing a list of candidate programs created so that a program likely to be viewed by a user is located at an upper level;
An audience rating relay unit 2000 for wirelessly connecting with the smartphone 1000 via a Wi-Fi system and accessing an Internet TV server 3000, receiving and analyzing on-off control signals and channel selection signals transmitted by the smartphone in Wi- ;
The Internet TV server 3000 receiving the channel selected by the user from the list of candidate programs from the audience rate relay unit 2000 and providing a program corresponding to the selected channel;
And transmits the collected information to the smartphone 1000. The smartphone 1000 accesses the audience rating server 2000 and the Internet TV server 3000 and collects on-off controlled time information and selected channel information, Phone 1000 and generates a candidate program list so as to identify a user of the smartphone 1000 and to locate a program with a high probability of being watched by an identified user among the programs currently being broadcast, 2000), and includes a viewer rating research server (5000) for providing program information for each broadcast time and broadcast content information of each program at the request of the smartphone (1000); And
Accessing the audience rating survey server 5000 by a control command of the smartphone 1000 connected to the audience rating survey server 5000 and wirelessly connected by a mobile communication system, receiving the broadcast content information, (6000) for transmitting the information to the mobile communication system (6000). The method according to claim 1,
The audience rate relay unit 2000 receives the candidate program list and provides the selected program list to the smartphone 1000 to select a program that the user is viewing,
And the audience rate relay unit 2000 transmits an acknowledgment signal including the selected program to the audience rating server 5000. The system for checking the audience rating of an Internet TV using a smartphone and Wi-Fi. 3. The method of claim 2,
The audience rating research server 5000 generates the candidate program list by taking into account at least one of personal information including the age and sex of the user, a past viewing history, a social event, and a sports event,
And a weighting factor including at least one of a number of simultaneous viewers, a selection history, a conversion history from another program, and a repeated reproduction history to the currently viewed program, An Internet TV watching rate research system using this. The method of claim 3,
The audience rating research server 5000
An ADD server 5100 connected to the audience rating repeater 2000 and the Internet TV server 3000 and storing two or more pieces of advertisement data to be transmitted respectively in the allocated areas and outputting them at the allocated time of a broadcasted program, ;
Each of the advertisement data accessed and stored in the audience rate relay unit 2000 and the Internet TV server 3000 stores time information allocated to a program to be advertised and an advertisement and searches for advertisement data to be output when a specific program is broadcast A management server 5200 for outputting to the Internet TV server 3000 at a predetermined time; And
Off time of the Internet TV server 3000 and the information of the selected channel together with the unique number of the audience rate relay unit 2000 A database server 5300 for storing the received time information together with the received time information, and statistically processing time, day, week, and month by a built-in program; And an Internet TV viewing rate inquiry system using a smart phone and Wi-Fi. 5. The method of claim 4,
A NAS server (5400) for storing two or more TV programs to be connected to the audience rating repeater and the Internet TV, respectively, together with broadcast time information in an allocated area; And
A web server 5500 connected to the audience rating relay unit and the Internet TV and storing the information retrieved and collected on the Internet and the contents of each program to be broadcast as characters and a captured image to be analyzed and outputting the request as a request; The system according to claim 1, further comprising: 6. The method of claim 5,
The management server 5200 stores the audience rating survey application to be provided to the smartphone in an area allocated in an updated state, and when the audience rating survey application is already installed in the connected smartphone, the management server 5200 checks the version, And if the version is lower than the version, the downloaded rating application program is downloaded.

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