KR101916126B1 - Advertising method linked to phone call - Google Patents

Abstract

The present invention enables advertisements to be introduced between communication partners while displaying a list of thumbnails and previously stored advertisement titles during a call connection for a call or during a call connection after a call connection, The present invention relates to a call-linked advertisement exposure method that maximizes the advertising effect by differentiating the points according to the thumbnail output, the point according to the list addition, the point according to the introduction, and the point according to the output of the introduced advertisement.

Description

{ADVERTISING METHOD LINKED TO PHONE CALL}

The present invention enables advertisements to be introduced among communication partners while displaying a list of thumbnails of advertisements and advertisement titles that have been previously stored during a call connection for a call or during a call after a call connection, And to accumulate points in a variety of ways.

BACKGROUND ART [0002] Techniques are known in which a mobile phone such as a smart phone, a tablet PC, a PDA, or the like outputs an advertisement upon reception or transmission of a call signal, 10-1324310, and 10-1480397.

According to the above, a function of paying attention to the details of an advertisement or purchasing a product after the end of a call or after the end of a call is also given, thereby earning points for compensation in a differential manner. Also, in order to enhance the advertisement effect, the advertisement matching the information of the mobile phone user is selected and outputted.

However, in the above-described conventional technology, it is difficult to output only the advertisement that exactly matches the area of interest, even if the user registers the area of interest, by outputting the advertisement registered in advance to each mobile phone unilaterally. In addition, there is a problem that the same advertisement is repeatedly output to the same mobile phone more than necessary, and the advertisement propagation effect such as word of mouth, which is a characteristic of the advertisement, is also difficult to expect.

On the other hand, Japanese Patent Application Laid-Open No. 10-2013-0142202 allows information to be mutually shared at the time of a call between mobile phones, but only when there is no shared information, there is a limit to limit the exposure of the advertisement.

KR 10-1324310 B1 2013.10.25. KR 10-2013-0142202E 2013.12.30. KR 10-1480397 B1 2015.01.02.

Accordingly, the present invention provides a method of exposing a call-linked advertisement maximizing the advertisement effect by spreading the advertisement by allowing the recipient to be introduced to the other party while managing the list, rather than outputting the advertisement in general. There is a purpose.

In order to achieve the above object, the present invention provides an advertisement server (20) for converting an advertisement into a database and an advertisement application (15) for downloading and outputting an advertisement from the advertisement server (20) In the advertisement server 20, an advertisement registration step (step < RTI ID = 0.0 > (step < / RTI &S10); In the mobile phone 10, a thumbnail and an advertisement title are received from the advertisement server 20 during a call connection, and the thumbnail is output to the touch screen until at least the call is terminated after the call connection, And stores the received advertisement title together with the thumbnail in the list when the save button is tapped. In the advertisement server 20, a thumbnail output for accumulating points according to the output of the thumbnail and the list is added Step S20; When the advertisement title of the thumbnail or the list is tapped in the mobile phone 10, the advertisement server 20 accepts the introduction request and displays the advertisement title corresponding to the thumbnail thumbnail or the tab title in the list, And adds the received advertisement title to the advertisement list by tapping the accept button in the mobile phone 10 of the communication partner 10, An introduction step (S30) of accumulating points; In the mobile phone 10, after the call is terminated, the output screen of the thumbnails and the list can be maintained or opened. When the thumbnail or the title of the advertisement is tapped, the corresponding advertisement is received and output. In the advertisement server 20, An advertisement outputting step (S40) of accumulating points according to the advertisement information; .

According to the embodiment of the present invention, the advertisement output step (S40) is a step of outputting an advertisement introduced from the mobile phone 10 of the communication partner to the mobile phone 10, And the like.

According to the embodiment of the present invention, the points are different in order of points according to the advertisement viewing, points according to viewing of the introduced advertisement, points according to the introduction, points according to the addition of the list, and points according to the output of the thumbnail.

According to an embodiment of the present invention, the advertisement registration step (S10) adds a plurality of advertisement related words to the database in the advertisement server (20), and the introduction step (S30) Related words from the advertisement server 20 and recognizes the presence of the advertisement-related words by recognizing the voice of the caller with the communication partner. The advertisement server 20 searches the advertisement server 20 according to the number of words appearing in the plurality of advertisement- Points are earned differentially.

According to the embodiment of the present invention, the advertisement application records and manages the number of times of introduction and the introduced mobile phone number for each advertisement title of the list, .

According to the embodiment of the present invention, the ranking adjustment step (S50) is performed after the advertisement output step (S40), and the ranking adjustment step (S50) is a step in which the mobile phone (10) A thumbnail to be output for each mobile phone 10 in the thumbnail output step S20 is determined according to the order of priority set for the ad group, the ad group that has not output the advertisement but is stored in the list, and the ad group that has output the advertisement.

According to the embodiment of the present invention, in the thumbnail output step (S20), a thumbnail of an advertisement registered by an advertiser is preferentially outputted for a mobile phone 10 that is in call connection with an advertiser for a call, and a point (S30) transmits a thumbnail along with an advertisement title to be introduced. When the thumbnail is output to the mobile phone (10) of the communication partner, screen switching is performed .

The present invention as described above enables advertisements that are of interest or to be introduced among registered advertisement thumbnails changed every time a call is made to be registered in a list so as to introduce advertisements of interest to a calling party during a call, By accumulating points by dividing the advertisement introduction, it is possible to see the effect of advertising by inducing advertisement introduction.

Further, the present invention maximizes the effect of spreading the advertisement output to one mobile phone through the communication party by diversifying and differentiating points.

In addition, since the present invention has many mutual interests among the communication partners, it is possible to make propagation of the advertisement among the communication partners easier, and by accumulating points according to the advertisement introduction through the voice call, And the person who is introduced will also listen to the advertisement description and watch the advertisement, so that the advertising effect by introducing the advertisement is further maximized.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram of a system for implementing a call-linked advertisement exposure method according to an embodiment of the present invention; FIG.
2 is a block diagram of a mobile phone 10 and an advertisement server 20. Fig.
3 is a flowchart illustrating a method of exposing a call-linked advertisement according to an exemplary embodiment of the present invention.
4 is a screen during call connection between mobile phones 10. Fig.
5 shows a changed screen when introducing an advertisement between mobile phones 10 in a call after a call connection.
FIG. 6 shows a changed screen after accepting an advertisement introduction in FIG.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. It is to be understood by those skilled in the art that various changes and modifications may be made without departing from the scope of the present invention, In the case where it is determined that the gist of the present invention may be unnecessarily blurred, a detailed description thereof will be omitted.

FIG. 1 is a block diagram of a system for implementing a call-linked advertisement exposure method according to an embodiment of the present invention. Referring to FIG. 1, a mobile phone 10 (10-1, 10-2) The voice call path and the data communication path of the city.

2 is a block diagram of the mobile phone 10 and the advertisement server 20. As shown in FIG.

Referring to FIGS. 1 and 2, a system for implementing a call-linked advertisement exposure method according to an exemplary embodiment of the present invention includes a system for converting advertisement information uploaded by an advertiser into a database, An advertisement server 20 that provides advertising information through the communication network 40 so as to expose the advertisement information according to the operation state of the mobile phone 10 (10-1, 10-2) after the end of the call, An advertisement application for downloading and outputting the advertisement information from the advertisement server 20 to expose the advertisement information to the user and cooperating with the advertisement server 20 to accumulate points for compensation according to the exposure of the advertisement information by the advertisement server 20 15-1 and 10-2, respectively.

The advertisement information includes an advertisement, a thumbnail, an advertisement title, and a plurality of advertisement related words. Here, the advertisement may be composed of a moving picture or a detailed manual, and includes a concept of promoting (for example, publicity of a government agency or a local government's policy, a peddler, etc.), and the thumbnail may be, for example, Image, an advertisement title may be an advertisement title, and an advertisement related word means a word included in the advertisement contents.

The advertisement server 20 includes the advertisement management unit 21, the user management unit 22, the point management unit 23, and the database 24.

The advertisement management unit 21 registers and manages the advertiser information, and when the advertiser uploads the advertisement information, an identification code is assigned to each advertisement information, and the database is stored in correspondence with the advertiser information so that advertisement information Or a plurality of pieces of advertisement information uploaded by one advertiser are managed and managed in cooperation with the mobile phones 10 (10-1 and 10-2) installed with the advertisement application, 10-1, and 10-2 in accordance with the operation of the user.

The user management unit 22 registers and manages the user accounts of the mobile phones 10 (10-1 and 10-2) installed with the advertisement application 15 and registers the user accounts of the mobile phones 10 Prioritize ads. In this case, the set order is used to set a priority order of thumbnails to be output to the mobile phone connected to the call as described later, and is used by the advertisement managing unit 23 to set a thumbnail to be transmitted to the mobile phone 10 which is in call connection.

The point management unit 23 manages the points accumulated for compensation according to the advertisement exposure so as to correspond to the user account information to use the accumulated points and manages the number of times of advertisement exposure corresponding to the advertiser information to charge / do.

The database 24 is a space for storing information or data managed by the advertisement management unit 21, the user management unit 22 and the point management unit 23. [

The mobile phone 10 (10-1, 10-2) has a communication network 40 including a touch screen 12 for a user interface, a voice communication network 41 and a data network (for example, a wired / wireless Internet network) A communication module 13 for voice communication and data communication, a storage unit 14 as a data storage space, and a processor 11 for controlling the overall operation of the mobile phone and capable of executing applications. For example, .

According to the present invention, since the advertisement application 15 is stored in the storage unit 14 of the mobile phone 10 (10-1, 10-2) and is executed by the processor 11, And performs its function by utilizing it.

The advertisement application 15 is a function for exposing an advertisement in connection with a voice call. The advertisement application 15 includes a function of detecting whether or not a call signal for a phone call is sent to the mobile phone of the other party of the call and whether or not a call signal is received , A function of configuring a screen of call signals (call waiting status during call connection), a function of detecting whether or not a call is made by mutual connection, a function of configuring a screen during a call, a function of detecting whether or not a call is terminated A function of constructing a screen with the call terminated state, a function of requesting and receiving the advertisement information to the advertisement server 20 and outputting it, and a function of informing the advertisement server 20 of the advertisement exposure by the advertisement output And so on.

The mobile phone 10 (10-1, 10-2) that registers the advertisement of the advertiser and installs the advertisement application 15 on the mobile phone 10 (10-1, 10-2) And a password are set so that the advertisement application is allowed to access when the advertisement application operates, and the advertisement function of the advertisement server 20 performing the advertisement exposure operation in cooperation with each other is disclosed in Japanese Patent Application Laid-Open No. 10-1324310, Japanese Patent Application Laid-Open No. 10-2013-0142202 And a pop-up call application (for example, 'popcorn call', which is a kind of a reward app), which has been implemented in various manners and is currently being used and distributed.

However, according to a specific embodiment of the present invention, the advertisement server 20 registers thumbnails, advertisement titles, and advertisement related words in addition to the advertisements, and provides them to the mobile phone 10 to be handled more variously. In order to differentiate and accumulate points according to the operation of the mobile phone 10 after the end of the call and the end of the call and to prioritize the advertisement to be exposed for each mobile phone 10 according to the operation of the mobile phone 10 Feature.

The advertisement application 15 installed in the mobile phone 10 is provided with a list management unit 15a for managing a list of advertisement titles selected by the user. The advertisement application 15 includes a thumbnail and a list And a speech recognition unit 15b for recognizing a speech voice during a call so as to check whether or not to introduce an advertisement as a voice during a voice call with the communication partner The points can be earned differently according to the stepwise operation of the mobile terminal.

The speech recognition unit 15b at this time is currently implemented in various smartphone applications and distributed and used, so that the functions can be borrowed. However, according to the embodiment of the present invention, it is determined whether or not an advertisement-related word appears in a call voice to obtain the number of occurrences. Therefore, the characteristic of the signal waveform appearing when the advertisement- related word is pronounced Frequency component) appearing in the speech voice may be checked. For example, it may be implemented at a level of sensing by correlation analysis between the electrical signal of the speech voice and the electrical signal of the advertisement related word.

Hereinafter, a method of exposing a call-linked advertisement according to an embodiment of the present invention will be described with reference to FIGS. 3 to 6, and thus the advertisement application 15 and the advertisement server 20 are further specified.

3 is a flowchart illustrating a method of exposing a call-linked advertisement according to an exemplary embodiment of the present invention.

4 is a screen during call connection between the mobile phones 10. Fig.

FIG. 5 shows a changed screen when introducing an advertisement between mobile phones 10 in a call after a call connection.

FIG. 6 is a changed screen at the time of accepting advertisement introduction in FIG.

The embodiment of the present invention shown in Figs. 3 to 6 is an embodiment performed during a voice communication process between two mobile phones 10 (10-1 and 10-2) for installing and executing the advertisement application 15.

FIG. 3 is a flow chart illustrating a method of exposing a call-linked advertisement according to an embodiment of the present invention. Referring to FIG. 3, the advertisement registration step S10 of converting advertisement information of an advertiser into a database (10: 10-1, 10-2) of a mobile phone (10: 10-1, 10-2) that has previously performed a user registration step (S10 ') of creating a user account of a user and registering user information An introduction step S30 in which a thumbnail output step S20 of the mobile phone 10 is performed and a mobile phone 10 is connected to the mobile phone 10, An advertisement output step (S40) in which the mobile phone 10 (10-1, 10-2) can be executed after the voice call is ended (S3), and a priority order of the thumbnail of the advertisement to be exposed when the mobile phone 10 And a ranking adjustment step (S50) for adjusting each mobile phone 10 (10-1, 10-2).

The advertisement information registered in the advertisement server 20 in the advertisement registration step S10 includes the advertisement title, the thumbnail, the advertisement and the advertisement related words which are correlated or related to each other as described above, When uploading, an identification code is given and matching with advertiser information is made into a database. Of course, if the advertiser information is not registered in advance, it should be newly registered in the registration process of the advertisement information.

The user registration step S10 'is a step in which the mobile phone 10 (10-1, 10-2) in which the advertisement application 15 is executed performs all operations for allowing access to the advertisement server 20 and advertisement exposure As a pre-user registration process for obtaining the authority, it is a normal process necessary for using the application installation, and therefore detailed description will be omitted. Of course, it is also possible to register information such as the sex, age, residence area, activity area, hobby, occupation, area of interest, marital status, education level, etc. of the user of the mobile phone 10 (10-1, 10-2) Is also known, so it is good to apply the technique.

Thereafter, any one of the mobile phones 10 (10-1 and 10-2) having the advertisement application 15 becomes the calling mobile phone 10-1, and the other mobile phone is called the recipient mobile phone 10-1 10-2), selects a telephone number, and transmits a call signal through a communication network, thereby making a call for a call. In this state, a call signal is received in the receiver mobile phone 20, 10-1 and 10-2 are in the standby state and the mobile terminals 10 (10-1 and 10-2) are in the call waiting state (call connection state) The advertisement application 15 detects the call waiting state and performs the thumbnail output step S20 in the call waiting state.

The thumbnail output step S20 includes a caller mobile phone 10-1 that sends a call signal and waits for a call, and a recipient mobile phone 10-2 that receives a call signal and waits for a call until the call is answered, Title, and advertisement-related words to the advertisement server 20, receives and constructs a call waiting screen, and outputs the call waiting screen (S21, S22).

3 is an output screen showing a specific embodiment of the call waiting screen. According to this, a screen for displaying caller / recipient information 1, thumbnail 2, list 3 and a plurality of function buttons 4 do.

Where the originator / recipient information 1 includes the telephone number of the recipient mobile phone 10-1 in the case of the originator mobile phone 10-1 and the originator mobile phone 10-2 in the case of the recipient mobile phone 10-2. ), But there is a conventional technique for diversifying caller information or recipient information, so it is good to borrow it.

As described below, the thumbnail 2 is classified according to a priority order previously determined for each mobile phone 10 (10-1, 10-2) by a rank adjustment step S50 And the thumbnail 2 output to the sender mobile phone 10-1 and the recipient mobile phone 10-2 as shown in FIG.

The method of selecting advertisement information to which the thumbnail 2 to be displayed is to be selected by the advertisement server 20 may be selected in a randomly determined order in an ad group set in a priority order, , A method of preferentially selecting a content matching the information of the mobile phone user (the above-mentioned gender, age range, residence area, activity area, hobby, etc.), or the like. And if all the advertisements belonging to the highest rank group are selected at once, the adopted method may be applied to the next rank ad group.

The list 3 is a list of the advertisement titles 3a previously stored for each mobile phone 10 (10-1, 10-2).

According to the concrete embodiment, the introduction count 3b indicating the cumulative value of the number of times previously introduced in connection with a call with another mobile phone by the introduction step S30 described below, The introduction identifier 3c indicating whether or not the mobile phone has been introduced to the caller mobile phone in the presence of the mobile phone of the recipient is displayed along with the respective advertisement titles 3a of the list 3. The introduction identifier 3c shown in the figure is 'X' if it has not been introduced before and 'O' if it has been introduced before.

Accordingly, it is possible to prevent unnecessary introduction of duplicate to the communication partner by determining whether to introduce the advertisement related to the advertisement title 3a of the list 3 to the communication partner after confirming the introduction ID 3c, It is possible to confirm at a glance the introduction status of the advertisement registered as the advertisement title (3a) in (3).

The function button 4 further includes a save button 4a in addition to a plurality of ordinary buttons to be output during call waiting or during a call on the caller side and the receiver side.

When the storage button 4a is tapped (S23), the advertisement title (i.e., the advertisement title received together with the thumbnail) corresponding to the currently output thumbnail 2 is added to the list 3 (S24).

It's a good idea to let the new headline appear in the top position. Of course, it is also possible to store the advertisement title corresponding to the received thumbnail by receiving only the thumbnail in the beginning and tapping the storage button 3a thereafter, and storing the advertisement title substantially in the same manner as the method of additionally requesting, receiving and storing.

As described above, screens displayed on the caller's mobile phone 10-1 and the receiver's mobile phone 10-2, respectively, are displayed even during a voice call in response to a call on the receiver side. Of course, if the mobile phone detects the proximity of a face to a voice call and restricts the screen output, the screen will be visible only when the mobile phone is far from the face. If there is a speakerphone function, When activated, the corresponding screen will be displayed.

In this case, the quantum mobile phone 10 (10-1, 10-2) requests the advertisement server 20 to accumulate points according to the exposure of the thumbnail 2, (S21 ', S22'), the mobile phone (the caller mobile phone 10-1 in the embodiment) that has tapped the save button 4a causes the mobile phone 10-1 to accumulate points according to the addition of the list To the advertisement server 20 so as to be additionally accumulated (S25).

Of course, the ad server 20 accepts the request, accumulates the corresponding point in accordance with the user information of the mobile phone 10 (10-1, 10-2), and stores it in the advertiser information registering the advertisement information of the output thumbnail 2 And accumulates the advertisement fee corresponding to the point accumulation.

The introduction step S30 is a step of introducing an advertisement to a communication partner during a voice communication (S2) by making a call connection in response to a call signal in the receiver mobile phone 10-2.

5, a thumbnail is displayed on an output screen in a mobile phone (a caller's mobile phone, 10-1 in the embodiment) of either the originating mobile phone 10-1 or the recipient mobile phone 10-2. (S31), the advertisement of the tapped target is introduced to the mobile phone (the recipient mobile phone, 10-2 in the embodiment) of the communication partner's side, and the advertisement introduction is transmitted to the advertisement server 20 (S32).

Then, when the advertisement server 20 taps the thumbnail, the advertisement title corresponding to the thumbnail is tapped in the list, and the tapped advertisement title is transmitted to the mobile phone of the communication partner (in the embodiment, the receiver mobile phone, 10-2) ). In the embodiment, it is assumed that 'Ad Title 1' is tapped.

Then, the mobile phone 10-2 of the communication partner outputs a message window 5 which overlaps and displays the transmitted 'advertisement title 1' on the screen.

When the accept button 5a is tapped (S34), the received advertisement title 1 is added to the list 3 (S35) ). Of course, if the reject button 5b is tapped, the message window 5 disappears without adding the list 3.

Referring to FIG. 5, 'Advertisement Title 1' is added to the list of mobile phones 10-2 of the communication partner, that is, the list of mobile phones received the advertisement introduction. As you can see, it's a good idea to take the lead in the order of the headline you add to the list.

4 of the process of introducing the advertisement and FIG. 5 after accepting the advertisement introduction correspond to the "advertisement title 1" introduced in the list 3 of the mobile phone 10-1 that introduced the advertisement (3b) has increased by one, and the status of the introduction identifier (3c) has not been introduced yet. It can be confirmed that the status is changed to the status 'O' introduced in 'X'.

That is, the list management unit 14 of the advertisement application 15 counts and manages the number of introductions to the advertisement title by the number of introductions, records the phone number of the communication partner introduced by the advertisement application 15, and manages whether to introduce the communication partner . In addition, since the 'advertisement title 1' added to the list in the introduced mobile phone 10-2 does not need to be introduced to the mobile phone 10-1 in which the advertisement is introduced, the mobile phone 10-1 -1) and identifies the introduction identifier (3c).

Then, the mobile phone 10-2 of the communication partner requests the advertisement server 20 to accumulate points (S38).

At this time, the advertisement server 20 accumulates points to both the mobile phone 10-1 that has introduced the advertisement and the mobile phone 10-2 that has received the advertisement and accepted the advertisement. In other words, points are awarded to the mobile phone 10-1 that has introduced the advertisement, and points are awarded to the mobile phone 1--2 where the advertisement is introduced. Here, since the advertisement title is added to the list in the mobile phone 10-2 in which the advertisement is introduced, the point according to ad acceptance becomes a point according to the addition of the list.

Of course, even if you do not accept the ad, it's a good idea to earn points based on your ad. Accordingly, the points according to the introduction of the advertisement may be accumulated when the introduction of the advertisement is requested, and the advertisement title of the advertisement introduced thereafter may be transmitted.

Meanwhile, the advertisement server 20 transmits the advertisement title of the advertisement to be introduced together with the thumbnail when the advertisement title is transmitted to the mobile phone 10-2, that is, the mobile phone 10-2 to which the advertisement is to be introduced, 10-2, the advertisement title may be displayed as shown in FIG. 5, and the currently output thumbnail and the thumbnail according to the introduction may be alternately displayed on the screen telephone (for example, the left and right drag operations).

Next, when the user introduces the advertisement, the mobile phone 10-1 adopts the advertisement related words received when the thumbnail is tapped and introduced, and if the advertisement title of the list is introduced, the advertisement related to the advertisement And receives the word from the advertisement server 20 (S37). Of course, in the thumbnail output step S20, the advertisement related words corresponding to the thumbnail may not be received, and instead, the advertisement related words may be received after the advertisement introduction is accepted as in the case of the list advertisement title.

Next, the voice of the call with the communication partner mobile phone 10-2 which has been introduced to the advertisement is recognized, and it is detected whether or not the adopted advertisement related word appears in the voice (S38).

That is, the number of occurrences is incremented by one every time a matching word among a plurality of advertisement-related words corresponding to the introduced advertisement appears in the voice of the call.

Then, the advertisement server 20 transmits the number of occurrences at the time of termination of the call, thereby earning a difference according to the number of occurrences of the advertisement related words during the call in the advertisement server 20 (S39).

In other words, if the number of occurrences of the advertisement-related words among the sender's voice of the mobile phone 10-1 that has introduced the advertisement is greater, the more points are accumulated. Of course, points are accumulated in the user information of the mobile phone 10-1 which introduced the advertisement.

Thereafter, the advertisement output step (S40) can be executed in the state that the call is terminated (S3).

The advertisement output step S40 may allow the mobile phone 10 (10-1, 10-2) to maintain the output screen of thumbnails and lists after the end of the call (S3) or to execute the advertisement application without call connection, If a thumbnail or an advertisement title is tapped (S41) while viewing an output screen of the list, it is accepted that the advertisement of the tap target is requested and the advertisement corresponding to the tap target is requested and received from the advertisement server 20 And outputs it (S42).

Thereafter, when the viewing of the output advertisement is completed, the advertisement server 20 is notified that the advertisement has been viewed, thereby allowing the user to accumulate points according to the viewing (S43).

Of course, both the caller's mobile phone 10-1 and the recipient's mobile phone 10-2 accumulate points according to the user information of the mobile phone viewing the advertisement.

According to the embodiment of the present invention, as shown in the flowchart of FIG. 3, when viewing an advertisement introduced in the mobile phone 10-2 in which the advertisement is introduced, the advertisement server 20 displays the advertisement There is also an advantage of encouraging the advertisement introduction by accumulating additional points in accordance with the user information of the mobile phone 10-1.

On the other hand, it is preferable that the above-mentioned various points be differentiated in terms of points according to advertisement viewing, points according to viewing of an introduced advertisement, points according to introduction, points according to addition of a list, and points according to output of a thumbnail. In other words, since the advertisement is the most effective, the point of the advertisement is the largest, and the point according to the advertisement of the introduced advertisement is added, so that it is less than the point of watching the advertisement and the advertisement introduction can be encouraged The point size according to the introduction is set to the next rank and the point according to the addition of the list is simply pushed. Therefore, the point size according to the point is set as the next rank, and the thumbnail output is automatically given every time the call is made. Is the smallest.

The rank adjustment step S50 is a step of determining a thumbnail selection criterion to be output when the advertisement server 20 causes the mobile phone 10 to output a thumbnail in connection with a call between mobile phones.

Specifically, a list of advertisements corresponding to the thumbnails stored in the list in the mobile phone 10 and the advertisements output in the advertisement output step S40 are collected for each mobile phone 10, and a plurality of pre-registered advertisements The priority order is set in the order of the first advertisement group which is not outputting the advertisement but is not added to the list, the second advertisement group which is not outputting the advertisement but is stored in the list and the third advertisement group which output the advertisement, ).

That is, after completing the advertisement output step S40 after the end of the call or after the call, the list of mobile phones 10 is reflected by the mobile phone 10, And sets the thumbnail to be output according to the above-described priority order.

In other words, when the advertisement thumbnail is firstly selected in the first advertisement group for the same mobile phone 10 and the advertisement thumbnail of the first advertisement group is output once in accordance with the increase in the number of call connection, When the advertisement thumbnail is selected and the advertisement thumbnail of the second advertisement group is output once in an increase of the call connection count, the advertisement thumbnail is selected in the third advertisement group.

Of course, there may be a group change due to the addition of a list or viewing an advertisement, and when a new advertisement by an advertiser is registered, it will be assigned to the first ad group.

Although the embodiment of the present invention has been described above in the course of voice communication between two mobile phones 10 (10-1, 10-2) for executing the advertisement application 15, the advertisement application 15 The installed mobile phones 10 (10-1 and 10-2) also output the advertisement information when the user communicates with a mobile phone without the advertisement application 15 and a general phone having no installation function, In order to describe in detail the advertisement introduction between the mobile phones 10 (10-1 and 10-2), the allocation order of the plurality of advertisements, and the diversification / differentiation of the points, Phone 10 during the call.

It is also shown and described that the advertisement is introduced to the recipient's mobile phone 10-2 by using the advertisement title of the list in the sender's mobile phone 10-1 among the two mobile phones 10: 10-1 and 10-2 However, it is also possible to introduce an advertisement using the thumbnail 2, and it is also possible to introduce an advertisement to the sender mobile phone 10-1 in the receiver mobile phone 10-2. Here, in the case where the advertisement is introduced by tapping the thumbnail 2, a method of automatically adding the advertisement title corresponding to the thumbnail 2 to the list even if the storage button is not tapped in the mobile phone introducing the advertisement is possible.

When the mobile phone 10 executing the advertisement application 15 in the thumbnail output step S20 is in call connection with the advertiser terminal 30, it is preferable that the advertiser preferentially outputs the thumbnail of the registered advertisement . In this case, it is advisable to accumulate points according to the output of the thumbnail, and to accumulate points according to the call connection when making a call connection. At this time, the introduction step (S30) will not be required separately.

1: Caller / recipient information
2: thumbnail
3: List 3a: Ad title
3b: Number of introductions 3c: Introductory identifier
4: Function button 4a: Save button
5: Message window 5a: Accept button
10: Mobile Phone
10-1: Caller mobile phone 10-2: Recipient mobile phone
11: Processor 12: Touch screen
13: communication module 14:
15: Advertisement application 15a: List management unit
15b:
20: Ad server
21: advertisement management unit 22: user management unit
23: point management unit 24: database
30: Advertiser terminal
40: Network
41: voice communication network 42: data network

Claims (7)

An advertisement server 20 for converting an advertisement into a database and a mobile phone 10 having an advertisement application 15 for downloading and outputting an advertisement from the advertisement server 20 and accumulating points for compensation according to the advertisement output A method for exposing a currency linked advertisement,
An advertisement registration step (S10) of converting advertisement, thumbnail and advertisement title corresponding to each other in the advertisement server (20) into a database by uploading by an advertiser;
In the mobile phone 10, a thumbnail and an advertisement title are received from the advertisement server 20 during a call connection, and the thumbnail is output to the touch screen until at least the call is terminated after the call connection, And stores the received advertisement title together with the thumbnail in the list when the storage button is tapped. In addition, the advertisement server 20 accumulates the point according to the output of the thumbnail and the point according to the addition of the list A thumbnail output step S20;
When the advertisement title of the thumbnail or the list is tapped in the mobile phone 10, the advertisement server 20 accepts the introduction request and displays the advertisement title corresponding to the thumbnail thumbnail or the tab title in the list, And adds the received advertisement title to the advertisement list by tapping the accept button in the mobile phone 10 of the communication partner 10, An introduction step (S30) of accumulating points;
In the mobile phone 10, after the call is terminated, the output screen of the thumbnails and the list can be maintained or opened. When the thumbnail or the title of the advertisement is tapped, the corresponding advertisement is received and output. In the advertisement server 20, An advertisement outputting step (S40) of accumulating points according to the advertisement information;
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In the advertisement registration step (S10), the advertisement server (20) adds a plurality of advertisement related words to a database,
The introduction step S30 receives the advertisement related words from the advertisement server 20 in the mobile phone 10 introducing the advertisement, recognizes the voice call with the communication partner, detects whether the advertisement related words appear, (20) differentially accumulates points according to the number of words appearing in a plurality of advertisement related words,
The advertisement application records and manages the number of times of introduction and the introduced mobile phone number for each advertisement title of the list, and outputs the list including the number of introductions for each advertisement title and introduction to a mobile phone in a call, In the case of advertising,
After the advertisement output step (S40), a rank adjustment step (S50) is performed,
The rank adjustment step S50 is a step of adjusting ranking in the mobile phone 10 in the order of not assigning an advertisement to the list but not adding it to the list, And a thumbnail to be output for each mobile phone (10) in the thumbnail output step (S20). The method according to claim 1,
The advertisement output step S40 accumulates additional points according to the viewing of the advertisement to the introduced mobile phone 10 when outputting the advertisement introduced from the mobile phone 10 of the communication partner. 3. The method of claim 2,
The point is a method of exposing a currency linked advertisement that differentiates according to the point of view of the advertisement, the point of watching the introduced advertisement, the point of introduction, the point of adding the list and the point of output of the thumbnail. delete delete delete The method according to claim 1,
In the thumbnail output step (S20), the thumbnail of the advertisement registered by the advertiser is preferentially outputted for the mobile phone 10 which is in call connection with the advertiser for the call, the points according to the output of the thumbnail are accumulated, Earn points according to the connection,
In the introduction step S30, a thumbnail is transmitted together with an advertisement title to be introduced, and the screen is switched with the thumbnail output to the mobile phone 10 of the communication partner.

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