KR101849658B1 - 영향력자 점수에 기초한 소식 타겟팅 - Google Patents

영향력자 점수에 기초한 소식 타겟팅 Download PDF

Info

Publication number
KR101849658B1
KR101849658B1 KR1020147027183A KR20147027183A KR101849658B1 KR 101849658 B1 KR101849658 B1 KR 101849658B1 KR 1020147027183 A KR1020147027183 A KR 1020147027183A KR 20147027183 A KR20147027183 A KR 20147027183A KR 101849658 B1 KR101849658 B1 KR 101849658B1
Authority
KR
South Korea
Prior art keywords
user
score
influencer
influencer score
browsed
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
KR1020147027183A
Other languages
English (en)
Korean (ko)
Other versions
KR20140136478A (ko
Inventor
롱 얀
마르티네즈 안토니오 펠리페 가르시아
Original Assignee
페이스북, 인크.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 페이스북, 인크. filed Critical 페이스북, 인크.
Publication of KR20140136478A publication Critical patent/KR20140136478A/ko
Application granted granted Critical
Publication of KR101849658B1 publication Critical patent/KR101849658B1/ko
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40—Business processes related to the transportation industry
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/23—Updating
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/28—Databases characterised by their database models, e.g. relational or object models
    • G06F16/284—Relational databases
    • G06F16/285—Clustering or classification
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Databases & Information Systems (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Tourism & Hospitality (AREA)
  • Computing Systems (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Computer Hardware Design (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
KR1020147027183A 2012-03-23 2013-03-15 영향력자 점수에 기초한 소식 타겟팅 Expired - Fee Related KR101849658B1 (ko)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/429,126 2012-03-23
US13/429,126 US9262791B2 (en) 2012-03-23 2012-03-23 Targeting stories based on influencer scores
PCT/US2013/031931 WO2013142311A1 (en) 2012-03-23 2013-03-15 Targeting stories based on influencer scores

Publications (2)

Publication Number Publication Date
KR20140136478A KR20140136478A (ko) 2014-11-28
KR101849658B1 true KR101849658B1 (ko) 2018-04-17

Family

ID=49213366

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020147027183A Expired - Fee Related KR101849658B1 (ko) 2012-03-23 2013-03-15 영향력자 점수에 기초한 소식 타겟팅

Country Status (6)

Country Link
US (3) US9262791B2 (enExample)
JP (1) JP6092362B2 (enExample)
KR (1) KR101849658B1 (enExample)
AU (1) AU2013235455B2 (enExample)
CA (1) CA2865749C (enExample)
WO (1) WO2013142311A1 (enExample)

Families Citing this family (26)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8495143B2 (en) 2010-10-29 2013-07-23 Facebook, Inc. Inferring user profile attributes from social information
US9196008B2 (en) 2012-08-13 2015-11-24 Facebook, Inc. Generating guest suggestions for events in a social networking system
US20140052539A1 (en) * 2012-08-15 2014-02-20 Brady Lauback Aggregating Connections Of Social Networking System Users For Targeting Or Display Of Content
US9971830B2 (en) * 2012-09-06 2018-05-15 Facebook, Inc. Recommending users to add to groups in a social networking system
US10402426B2 (en) 2012-09-26 2019-09-03 Facebook, Inc. Generating event suggestions for users from social information
US9262936B2 (en) * 2012-12-06 2016-02-16 Google Inc. Determining individuals for online groups
US20140172877A1 (en) * 2012-12-14 2014-06-19 Dan Yigal Rubinstein Boosting ranks of stories by a needy user on a social networking system
US9378529B2 (en) * 2012-12-14 2016-06-28 Facebook, Inc. Arranging stories on newsfeeds based on expected value scoring on a social networking system
CA2837937C (en) * 2012-12-21 2019-12-31 Bce Inc. Methods and computer-readable media for carrying out promotional campaigns
JP5762456B2 (ja) * 2013-03-12 2015-08-12 ヤフー株式会社 広告提供装置
US9990404B2 (en) * 2014-01-30 2018-06-05 Microsoft Technology Licensing, Llc System and method for identifying trending topics in a social network
WO2015153853A1 (en) * 2014-04-02 2015-10-08 Zynga Inc. Systems and methods of dynamically selecting contacts and promoting products
US9852478B2 (en) * 2014-08-20 2017-12-26 International Business Machines Corporation Identifying influencers in computer networks
US11171941B2 (en) 2015-02-24 2021-11-09 Nelson A. Cicchitto Mobile device enabled desktop tethered and tetherless authentication
US11122034B2 (en) 2015-02-24 2021-09-14 Nelson A. Cicchitto Method and apparatus for an identity assurance score with ties to an ID-less and password-less authentication system
US10848485B2 (en) * 2015-02-24 2020-11-24 Nelson Cicchitto Method and apparatus for a social network score system communicably connected to an ID-less and password-less authentication system
CN104967679B (zh) * 2015-06-09 2017-07-21 深圳市腾讯计算机系统有限公司 信息推荐系统、方法及装置
WO2017023322A1 (en) * 2015-08-06 2017-02-09 Hewlett Packard Enterprise Development Lp Influence spread maximization in social networks
US10901945B2 (en) 2016-01-05 2021-01-26 The grät Network, PBC Systems and methods concerning tracking models for digital interactions
CN107437189B (zh) * 2016-05-25 2021-01-08 腾讯科技（深圳）有限公司 一种推广信息的投放方法、装置及系统
CN106909594B (zh) 2016-06-06 2020-05-05 阿里巴巴集团控股有限公司 信息推送方法及装置
US10263877B1 (en) 2016-08-12 2019-04-16 Pinterest, Inc. Generating collections of sets based on user provided annotations
JP6372733B2 (ja) * 2016-08-25 2018-08-15 原　武嗣 フィードバック型ｓｎｓユーザ情報発信力スコアリングサーバ
US11042896B1 (en) 2018-03-12 2021-06-22 Inmar Clearing, Inc. Content influencer scoring system and related methods
US10776886B2 (en) 2018-11-08 2020-09-15 International Business Machines Corporation Timing social media network actions
KR102181835B1 (ko) * 2018-11-15 2020-11-23 경희대학교 산학협력단 고 영향 노드의 결정 방법, 고 영향 노드의 결정 장치, 바이럴 마케팅에서의 마케팅 비용 최소화 방법 및 이를 수행하기 위한 시스템

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080040370A1 (en) 2006-08-11 2008-02-14 Andrew Bosworth Systems and methods for generating dynamic relationship-based content personalized for members of a web-based social network
US20100228631A1 (en) 2009-03-03 2010-09-09 Google Inc. Bidding on Users
US20110225170A1 (en) 2010-03-11 2011-09-15 Microsoft Corporation Adaptable relevance techniques for social activity streams
US20110225110A1 (en) 2008-03-31 2011-09-15 Burns Daniel J Software control of hardware accelerated DNA codeword searching

Family Cites Families (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8010460B2 (en) * 2004-09-02 2011-08-30 Linkedin Corporation Method and system for reputation evaluation of online users in a social networking scheme
US20080189169A1 (en) 2007-02-01 2008-08-07 Enliven Marketing Technologies Corporation System and method for implementing advertising in an online social network
US8768759B2 (en) 2008-12-01 2014-07-01 Topsy Labs, Inc. Advertising based on influence
KR101624680B1 (ko) * 2009-03-03 2016-05-27 구글 인코포레이티드 소셜 네트워크의 사용자들에게 광고를 제공하기 위한 방법 및 시스템
US20100268574A1 (en) * 2009-04-17 2010-10-21 Microsoft Corporation Tracking user profile influence in a digital media system
US8825759B1 (en) * 2010-02-08 2014-09-02 Google Inc. Recommending posts to non-subscribing users
KR101807561B1 (ko) * 2010-05-06 2017-12-11 순 텍크 프레데릭 노엘 리아우 소셜 네트워킹 엔진의 사용자들에게 콘텐츠를 다이렉팅하는 시스템 및 방법
US9870424B2 (en) * 2011-02-10 2018-01-16 Microsoft Technology Licensing, Llc Social network based contextual ranking
US20120246302A1 (en) * 2011-03-22 2012-09-27 Milestone Project Inc. System and methodology for creating and using contextual user profiles
US8719178B2 (en) * 2011-12-28 2014-05-06 Sap Ag Prioritizing social activity postings

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080040370A1 (en) 2006-08-11 2008-02-14 Andrew Bosworth Systems and methods for generating dynamic relationship-based content personalized for members of a web-based social network
US20110225110A1 (en) 2008-03-31 2011-09-15 Burns Daniel J Software control of hardware accelerated DNA codeword searching
US20100228631A1 (en) 2009-03-03 2010-09-09 Google Inc. Bidding on Users
US20110225170A1 (en) 2010-03-11 2011-09-15 Microsoft Corporation Adaptable relevance techniques for social activity streams

Also Published As

Publication number Publication date
JP6092362B2 (ja) 2017-03-08
CA2865749A1 (en) 2013-09-26
US20170116650A1 (en) 2017-04-27
JP2015515676A (ja) 2015-05-28
KR20140136478A (ko) 2014-11-28
WO2013142311A1 (en) 2013-09-26
CA2865749C (en) 2016-11-29
US20160110402A1 (en) 2016-04-21
US9262791B2 (en) 2016-02-16
US10163136B2 (en) 2018-12-25
AU2013235455A1 (en) 2014-09-18
AU2013235455B2 (en) 2018-07-05
US9576016B2 (en) 2017-02-21
US20130254283A1 (en) 2013-09-26

Similar Documents

Publication Publication Date Title
KR101849658B1 (ko) 영향력자 점수에 기초한 소식 타겟팅
US9984392B2 (en) Social advertisements and other informational messages on a social networking website, and advertising model for same
KR102104256B1 (ko) 소셜 네트워킹 시스템에서 스폰서 광고의 순위화 및 가격결정
JP6377625B2 (ja) 広告における製品に関するソーシャルコンテキストの提供
KR102011675B1 (ko) 사용자 활동에 기초한 광고 유닛의 그룹화 및 순서화
US20090182589A1 (en) Communicating Information in a Social Networking Website About Activities from Another Domain
KR20180056794A (ko) 광고 관련 객체와 상호작용한 사용자의 친구들에 대한 소셜 광고 타겟팅
US11144182B1 (en) Determining user preference of an object from a group of objects maintained by a social networking system
JP6633392B2 (ja) ソーシャル・ネットワーキング・システムにおけるスポンサ付きストーリのためのソーシャル・コンテキストの選択
EP2534632A2 (en) Communicating information in a social network system about activities from another domain
KR20140113941A (ko) 관련 게시물과 입력 요소를 포함하는 스폰서 소식 유닛의 생성
US20160063548A1 (en) Selecting Alternative Content Based on Content Presented to a User of an Online System
US9560150B2 (en) Adaptive selection of social context for display to a viewing user

Legal Events

Date Code Title Description
PA0105 International application

St.27 status event code: A-0-1-A10-A15-nap-PA0105

R17-X000 Change to representative recorded

St.27 status event code: A-3-3-R10-R17-oth-X000

PG1501 Laying open of application

St.27 status event code: A-1-1-Q10-Q12-nap-PG1501

E13-X000 Pre-grant limitation requested

St.27 status event code: A-2-3-E10-E13-lim-X000

P11-X000 Amendment of application requested

St.27 status event code: A-2-2-P10-P11-nap-X000

P13-X000 Application amended

St.27 status event code: A-2-2-P10-P13-nap-X000

PA0201 Request for examination

St.27 status event code: A-1-2-D10-D11-exm-PA0201

PA0302 Request for accelerated examination

St.27 status event code: A-1-2-D10-D17-exm-PA0302

St.27 status event code: A-1-2-D10-D16-exm-PA0302

E701 Decision to grant or registration of patent right
PE0701 Decision of registration

St.27 status event code: A-1-2-D10-D22-exm-PE0701

GRNT Written decision to grant
PR0701 Registration of establishment

St.27 status event code: A-2-4-F10-F11-exm-PR0701

PR1002 Payment of registration fee

St.27 status event code: A-2-2-U10-U12-oth-PR1002

Fee payment year number: 1

PG1601 Publication of registration

St.27 status event code: A-4-4-Q10-Q13-nap-PG1601

R17-X000 Change to representative recorded

St.27 status event code: A-5-5-R10-R17-oth-X000

PR1001 Payment of annual fee

St.27 status event code: A-4-4-U10-U11-oth-PR1001

Fee payment year number: 4

PN2301 Change of applicant

St.27 status event code: A-5-5-R10-R13-asn-PN2301

St.27 status event code: A-5-5-R10-R11-asn-PN2301

PR1001 Payment of annual fee

St.27 status event code: A-4-4-U10-U11-oth-PR1001

Fee payment year number: 5

PR1001 Payment of annual fee

St.27 status event code: A-4-4-U10-U11-oth-PR1001

Fee payment year number: 6

P22-X000 Classification modified

St.27 status event code: A-4-4-P10-P22-nap-X000

PC1903 Unpaid annual fee

St.27 status event code: A-4-4-U10-U13-oth-PC1903

Not in force date: 20240412

Payment event data comment text: Termination Category : DEFAULT_OF_REGISTRATION_FEE

R18-X000 Changes to party contact information recorded

St.27 status event code: A-5-5-R10-R18-oth-X000

PC1903 Unpaid annual fee

St.27 status event code: N-4-6-H10-H13-oth-PC1903

Ip right cessation event data comment text: Termination Category : DEFAULT_OF_REGISTRATION_FEE

Not in force date: 20240412