KR101736242B1 - Pre-payment advertisement providing system and method thereof - Google Patents

Pre-payment advertisement providing system and method thereof Download PDF

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Publication number
KR101736242B1
KR101736242B1 KR1020150104788A KR20150104788A KR101736242B1 KR 101736242 B1 KR101736242 B1 KR 101736242B1 KR 1020150104788 A KR1020150104788 A KR 1020150104788A KR 20150104788 A KR20150104788 A KR 20150104788A KR 101736242 B1 KR101736242 B1 KR 101736242B1
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South Korea
Prior art keywords
store
advertisement
call
order
customer
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KR1020150104788A
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Korean (ko)
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KR20170011692A (en
Inventor
정원식
송승민
김세훈
임선영
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(주)다우기술
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00Payment architectures, schemes or protocols
    • G06Q20/22Payment schemes or models
    • G06Q20/28Pre-payment schemes, e.g. "pay before"
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208Trade or exchange of goods or services in exchange for incentives or rewards
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281Customer communication at a business location, e.g. providing product or service information, consulting

Abstract

An object of the present invention is to provide a system and method for analyzing a customer's order call and processing the cost of using the order call in the pre-charged advertisement cost. In order to achieve this, an advertisement charge is charged from the store, an order call (CALL) to the store is made using the advertisement of the store, a advertisement cost of the store is processed through information on the order call, And transmits the advertisement detail information to a store; And a communication server for generating call log information for an order call made by a customer to a store and providing the call log information to the tell path server.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention < RTI ID = 0.0 > [0001] < / RTI &

The present invention relates to a system and method for providing a pre-filled advertisement product, and more particularly, to a system and a method for subtracting the amount of advertising expenditure from a customer in accordance with an order call from an advertisement cost paid in advance by a store.

Locally-based small stores are not easy to advertise to customers. This is because it is not easy for the store to know whether the advertising costs are incurred and the advertisement is used effectively.

In recent years, there has been a service that allows advertisers to place advertisements in the form of booklets or newspapers as advertisers appear to provide local-based advertisements.

However, there is a lack of confidence in the use of these advertising services in storefronts. In recent years, order service using mobile order calls including phone calls due to the spread of smartphones has been used as a main order service.

Korean Patent No. 10-1273774 entitled " Method for Providing Points through Intermediation of Delivery via IP Exchange ", and a system for < Desc / Clms Page number 2 > And deducting the accumulated points from the accumulated points.

However, the prior art does not disclose a system for analyzing call logs and processing advertisement costs in pre-charged advertisement costs and a method for the method.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and it is an object of the present invention to provide a system and method for processing an order call of a customer,

It is still another object of the present invention to provide a system and method for receiving information on a recommended product from a store and providing the information to a customer who made an order call.

Other objects of the present invention will become readily apparent from the following description of the embodiments.

According to an aspect of the present invention, there is provided a preprogrammed advertisement product providing system including: a system for providing a pre-filled advertisement product to a customer by charging an advertisement fee from a store, receiving an order call from the store using an advertisement of the store, A tellpath server for processing advertisement expenses of the store through information, and transmitting advertisement detail information about advertisement expenses to a store; And a communication server for generating call log information for an order call made by a customer to a store and providing the call log information to the tell path server.

The call pass server includes a call log processing unit for receiving the call log and analyzing and processing the call log, an advertisement charge processing unit for comparing the balance of the pre-charged advertisement charge of the store and processing the advertisement charge according to an order call of the store, And controls to approve order call connection to the store using the analyzed call log information. If the balance of the advertisement cost of the store is insufficient, the advertisement charge charging information message is provided to the store, and the advertisement charge The control unit controls to prevent the order call from being connected to the store if the customer is out of service and provides a connection disassociation guidance message to the customer who makes an order call to the store; And a database storing information on the store and the advertisement provider in a matching manner.

Here, the store information processing unit receives the information on the recommended product from the store and stores and stores information on the regular customer of the store. And a store information providing unit for providing information on the recommended product as a regular customer of the store and providing information on the recommended product as a ring back tone or message when the customer makes an order call to the store . ≪ / RTI >

Here, if the order call is redone within a predetermined time from the same customer to the same store, the control unit controls the advertisement fee for the store to be treated free of charge.

Here, the controller may determine the number of orders of the customer of the specific store from the received call logs, and generate stamp letters including the compensation information according to the number of orders, and provide the stamp letters to the customer.

In addition, in the pre-charged advertisement product providing method, the store prepares the advertisement fee to be prepaid to the TelPass server, and the step of providing the advertisement to the customer for the store where the TelPass server paid the advertisement fee directly or through the advertisement provider A step in which a customer performs an order call in a store, and a step in which a communication server generates and provides call log information including information on an order call to a telp pass server, And transmitting a response to the communication company server to approve the order call when the balance of the advertisement cost is sufficient as compared with the balance of the advertisement cost of the store, and when the communication company server receives the order call approval information from the Telp pass server, Connecting the order call to the call; And processing the advertisement charge for the order call, if the order call is re-executed within a predetermined time from the same customer to the same store, processing the advertisement fee for the store free of charge, A method of providing goods is provided.

Here, if the amount of the advertisement cost of the store is insufficient, the Tellpass server may provide an advertisement charge guidance message to the store. And the Tell Pas server controls to prevent the order call from being connected to the store if the store charge is exhausted and provides a disconnection announcement message to the customer who makes an order call to the store And the like.

Here, the Telpass server may receive the information on the recommended product from the store, and store and store information about the regular customer in the store. And the Tellpass server providing information on the recommended product as a regular customer of the store and providing the information on the recommended product as a ringback tone or message when the customer makes an order call to the store And the like.

Here, the Telpass server may analyze the call log information to find out the number of orders of the customer and generate a stamp character including the compensation information corresponding to the number of orders; And the tell pass server providing the stamp character as a customer.

The present invention has an effect of analyzing the call log and processing the cost of using the order call in the pre-charged advertisement cost according to the call log information.

The present invention has an effect of providing a recommended product of a store to a customer who performs an order call.

1 is a diagram illustrating a configuration of a pre-charged advertisement product providing system according to an embodiment of the present invention.
2 is a diagram illustrating a configuration of a telpath server according to an embodiment of the present invention.
3 is a view for explaining a pre-charging advertisement product providing method according to an embodiment of the present invention.
4 is a diagram for explaining providing a stamp character to a customer in an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a configuration of a pre-charged advertisement product providing system according to an embodiment of the present invention.

The prepaid advertisement product providing system of the present invention may be configured to include the Telp pass server 300 and the communication company server 400.

The Tellpass server 300 receives an advertisement charge from the store 100 and provides an order call for a product sold by the store.

The Tellpass server 300 may provide the advertisement of the store directly to the customer 500 or may allow the advertisement provider 200 to provide the advertisement to the customer 500 through the affiliation with the advertisement provider 200, It may only provide services for order calls to the reporting store.

Here, the advertisement company 200 refers to an advertisement provider that provides advertisements to customers. For example, it may be a company distributing an advertisement booklet to an unspecified number of persons.

The Tellpass server 300 contracts an advertisement received from a store with an advertisement provider, distributes the advertisement in the form of an advertisement book, and provides an order call to a customer 500 who wants to order an advertisement product in the store 100. Here, the Telpass server 300 may subtract the cost corresponding to the order call use cost from the advertisement expenses paid in advance by the store 100 according to the number of order calls made by the customer 500 to the store 100 .

When an order call for a store occurs from the customer 500, the Tellpass server 300 analyzes the information on the order call to process the advertisement cost, which is a cost for the order call, and includes information on the advertisement cost processing And provides it to the corresponding store.

Here, the advertisement cost processing means deducting the cost corresponding to the number of order calls in the advertisement cost of the pre-filled store when an order call occurs.

For example, if the advertisement cost per one order call is 1,000 won, the amount of 1000 won per order call is subtracted from the advertisement cost charged by the store.

The Telpass server 300 can distribute the advertisement cost revenues through the advertisement cost processing to the advertisement company 200. [ Here, the advertisement profit distribution is performed through a contract between the TelPass server 300 and the advertisement company 200.

For example, if the advertisement cost per one order call is 1000 won, then 1000 won is deducted per order call from the advertisement charge charged by the store, 900 won is allocated to the advertisement company 200, The operator of thetelpass server 300 that provides the usage is distributed.

The communication company server 400 generates a CALL LOG for the order call when the order call is generated from the customer 500 and transmits it to the TelPass server 300. Upon receiving the order call connection approval information from the TelPass server 300, the order call is connected to the corresponding store 100.

Here, the CALL LOG may include information of the customer 500 that made the order call, information on the store 100 to which the customer wants to connect the order call, and history information of the customer's order call have.

2 is a diagram illustrating a configuration of a telpath server according to an embodiment of the present invention.

The Telpass server 300 of the present invention includes a call log processing unit 310, an advertisement cost processing unit 320, a store information processing unit 330, a control unit 340, a DB (DATABASE) and a store information providing unit 360 .

The call log processing unit 310 receives the CALL LOG from the communication company server 400 and analyzes and processes the received call log. That is, the call log is analyzed to obtain information of the customer 500 who made an order call and information of the store 100.

Then, the history information about the order call of the customer 500 is obtained. Accordingly, the call log processing unit 310 can know the information about the store 100 in which the customer frequently makes an order call, and can know the time and date information of the order call made by the customer.

The advertisement cost processing unit 320 processes the advertisement cost using the order call in the advertisement cost of the store 100 according to the order call.

That is, it compares the balance of the pre-filled advertisement expenses of the store 100 with the balance of the advertisement expenses in accordance with the order call of the store 100, and distributes the advertisement cost revenues to the advertisement company 200.

The store information processing unit 330 receives information on a recommended product from the store 100 and stores information about the regular customer in the store 100 and stores the matching information.

For example, when the store 100 is a restaurant, the information on the recommendation menu provided by the restaurant by season, day of the week, or hour may be received, and the number of the customer who mainly uses the restaurant may be matched and stored.

The control unit 340 refers to the account balance of the store using the call log information and controls the store 100 to approve the order call connection.

If the remaining amount of the advertisement cost of the store is insufficient, the control unit 340 provides an advertisement charge guidance message to the store.

The control unit 340 controls to prevent the order call from being connected to the store 100 when the advertisement charge pre-charged by the shop 100 is exhausted, and to the customer 500 who made the order call with the store 100 Provides an unreachable guide message.

In addition, when the order call is redone from the same customer 500 to the same store 100 within a predetermined time, the control unit 340 can control the advertisement cost for the store 100 to be processed free of charge.

For example, when an order call is re-executed in the same store 100 within 90 minutes from the same customer 500, control is performed so that the order call is connected free of charge without performing deduction of the advertisement cost of the store 100. [

The control unit 340 may store the customer 500 as a regular customer in the store 100 if the same customer 500 performs an order call over a predetermined number of times within a predetermined period.

DB (DATABASE) stores and stores information about stores. Here, the information on the store may be an order call number of the store, an advertisement charge history of the store, and the like.

The store information providing unit 360 provides the store information processing unit 330 with information on the recommended products received from the store 100 to the regular customers of the store.

When the customer 500 makes an order call to the store 100, the store information providing unit 360 provides information on the recommended product to the customer 500 who made the order call with a ring back tone or a message .

Accordingly, the store information providing unit 360 can guide the customer 500 to perform additional orders for the recommended product during the order call.

3 is a view for explaining a pre-charging advertisement product providing method according to an embodiment of the present invention.

In step S100, the store 100 prepares the advertisement fee to the Telpass server 300 to charge the advertisement cost.

The step S110 is a step of establishing a contract for the advertisement provider 200 to provide the advertisement to the customer by providing the information of the store where the advertisement pass is paid by the tell path server 300 to the advertisement provider 200. [

In step S120, the advertisement provider 200 provides an advertisement for the store in which the advertisement fee is paid to the customer 500. [ Here, the advertisement for the store that paid the advertisement fee can be distributed in the form of an advertisement book.

Here, the TelPass server 300 may directly provide the advertisement of the store to the customer without going through the advertisement provider 200. That is, the TelPass server 300 may provide a specific application that can be installed in the mobile terminal to the customer, and the customer who installs the app may receive the advertisement of the store directly from the TelPass server 300 by executing the application.

Step S130 is a step in which the customer 500 performs an order call to the store 100.

Here, an order call can be made through various types of specific virtual numbers.

For example, an order call can be in the form 0504-XXXX-XXXX or 070-YYYY-YYYY. This particular virtual number may be provided differently depending on the store.

In step S140, when the communication company server 400 receives an order call from the customer, it generates call log information including information on the order call and provides the generated call log information to the tell path server 300. [

The call log can include information such as the customer number, the store number, and the time of the order call.

In steps S150 through S160, the Tellpass server 300 analyzes the call log information, compares the call log information with the advertising cost balance of the store, and transmits a response to approve the order call to the communication company server 400 when the advertisement cost balance is sufficient .

In step S170, when the communication company server 400 receives the order call approval information from the Telepass server 300, it connects the customer's order call to the store.

In step S180, the Tellpass server 300 performs an advertisement charge process for an order call. As described above, the Tellpass server 300 deducts the advertising cost from the charged advertisement cost according to the number of the order calls.

Here, if the order call is re-executed within a predetermined time from the same customer to the same store, the tell path server 300 processes the advertisement cost for the store free of charge.

In step S190, the Telpass server 300 distributes the advertisement revenues according to the contract with the advertisement provider 200. [

Thus, the basic description of the method of providing the pre-filled advertisement product of the present invention has been described.

Here, if the Telpass server 300 lacks the remaining amount of the advertisement cost of the store, it may further provide a step of providing an advertisement charge guidance message to the store 100.

Herein, if the advertisement fee pre-charged by the shop is exhausted, the Telpass server 300 controls to prevent the order call from being connected to the store, and the customer 500 having made an order call to the store, May be performed.

Here, it is possible to additionally perform the step of receiving the information on the recommended product from the store and storing the matching information of the regular customer in the store.

Here, the step of providing the information about the recommended product as the regular customer of the shop may be additionally performed by the tell path server 300.

Here, when the customer 500 makes an order call to the store, the tell path server 300 further performs a step of providing information on a recommended product of the store to the customer 500 through a ringback tone or a message .

4 is a diagram for explaining providing a stamp character to a customer in an embodiment of the present invention.

The telpath server 300 of the present invention can confirm the order of the customer and provide the stamp character according to the number of orders.

Here, the stamp character means information transmitted by the telpath server 300 to the customer so as to provide compensation (reward) in accordance with the number of orders of the customer.

As described above, when a customer makes an order call to a store, the store deducts a predetermined amount (for example, 500 won to 1000 won) from the advertisement fee charged in advance.

However, in the present invention, a customer can provide a stamp character as a customer in order to continuously guide the order phone to the store.

That is, when the customer makes an order call to the store, the tell path server 300 obtains the cumulative number information of the customer's order from the call log and stores the stamp character corresponding to the order number to the customer, .

The control unit 340 of the Tellpass server 300 determines the number of orders of customers of a specific store from the received call log, and generates stamp characters according to the number of orders to provide to the customer.

The stamp character may include information on the order number of the customer and compensation (cash compensation) guidance information according to the number of stamps.

Then, the telpath server 300 displays a stamp on the caller in accordance with the number of orders and provides it to the customer.

Here, when providing the stamp character to the customer, the tell path server 300 may subtract a predetermined amount (for example, 100 won) from the pre-fill advertisement cost of the store.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the following claims And changes may be made without departing from the spirit and scope of the invention.

100: Store
200: Advertiser
300: Telpath server
310: Call log processing unit
320:
330: store information processing unit
340:
350: DB
360: Store Information Offering
400:
500: Customer

Claims (9)

delete delete delete delete delete A DB for storing information on a store including a store order number and a store advertisement charge for each store, a call receiving a call log information generated by a communication company server for an order call from a customer, And a log processing unit for analyzing the call log information and approving the order call connection to the store if the remaining amount of the advertisement cost is sufficient by referring to the remaining amount of the advertisement cost of the store and if the remaining amount of the advertisement cost is insufficient, And an advertisement charge processing unit for subtracting an advertisement charge according to the number of times of the order call from the charged advertisement charge of the store, the method comprising the steps of: ,
Storing information on a store including an order call number of a store and an advertisement charge pre-charge of each store for each store and storing the matching information in the DB;
Receiving call log information for an order call from a customer from a communication company server;
Analyzing the call log information and transmitting a response to the correspondent server to approve the order call connection to the store if the amount of the advertisement charge is sufficient with reference to the remaining amount of the advertisement cost of the store;
Analyzing the call log information and transmitting a response to the order-call connection to the corresponding store to the communication company server when the remaining amount of the advertisement cost is insufficient by referring to the balance of the advertisement cost of the store; And
Analyzing the call log information and subtracting the advertisement cost according to the number of order calls from the charged advertisement cost of the store
The method comprising the steps of:
The method according to claim 6,
If the order call is re-executed from the same customer to the same store within a predetermined time, the step of approving the order call connection without subtracting the advertisement cost of the store
The method of claim 1, further comprising:
delete delete
KR1020150104788A 2015-07-24 2015-07-24 Pre-payment advertisement providing system and method thereof KR101736242B1 (en)

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KR101736242B1 true KR101736242B1 (en) 2017-05-16

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