KR101734053B1 - Apparatus for managing attendance - Google Patents

Abstract

The present invention relates to an apparatus for managing attendance which provides an effective advertisement. Provided is an apparatus for managing attendance comprising: an information managing unit for managing student information including residence information, guardian information, school information, and course information of a student registered in advance; an attendance managing unit for monitoring an attendance event occurrence of the student based on a signal transmitted from an access authentication device provided in an institute; a message generating unit for generating an attendance message corresponding to the attendance event when the attendance event occurs; an advertisement matching unit for matching a personalized advertisement to be provided to the guardian based on the economic power and fervor for education of the guardian analyzed based on the student information and the information about the institute; and a message sending unit for generating an outgoing message by embedding the determined advertisement in the attendance message and sending the outgoing message to a pre-registered guardian terminal.

Description

[0001] APPARATUS FOR MANAGING ATTENDANCE [0002]

The present invention relates to an attendance management apparatus, and more particularly, to an attendance management apparatus for inserting and providing a guardian customized advertisement into an attendance message.

Conventional institutes have been managed by lecturers or administrators, but due to the rapid development of information and communication technology, they are being managed through electronic methods.

The confirmation of the source is done through a fingerprint reader, a keypad, a card reader, etc. When the source of the student is confirmed, the source message is sent to the terminal registered in advance and the student is informed of the source of the student.

On the other hand, various advertisement methods are spreading online, but efficiency of advertisement for an unspecified number of users is low, and personalized advertisements are also matched based on limited information, which makes it difficult to provide efficient advertisements to consumers.

Korean Patent Publication No. 10-2011-0050215 (published on May 13, 2011)

It is an object of the present invention to provide an attendance management apparatus that provides an effective advertisement.

The attendance management apparatus according to an embodiment includes an information management unit for managing student information including residence information of a student registered in advance, guardian information, school information, and attendance information, A message generation unit for generating an attendance message corresponding to an equalizer event when a student dispatch event occurs, and an analysis unit for analyzing based on information on the student information and the institute An advertisement matching unit for matching the personalized advertisement to be provided to the guardian based on the economic power and the heat of education of the guardian, the advertisement message embedded in the attendance message to generate a dispatch message, and sending a message to send the dispatch message to the registered guardian terminal .

In this case, the advertisement matching unit analyzes interest items of the caregiver based on the purchase details and student information of the guardian, generates a target advertisement list by searching for advertisements corresponding to the interests, And a matching unit for matching at least one advertisement corresponding to the economic power of the protector and the education heat in the targeted advertisement list to the customized advertisement.

Further, the purchasing power analysis unit may analyze the real estate market information of the area corresponding to the residence information, and analyze the economic power and the education heat of the protector according to the real estate market information.

Further, the purchasing power analysis unit may calculate the cumulative lecture cost and the cumulative lecture charge of the student based on the lecture attendance information of the student, and correct the education lecture according to the calculated cumulative lecture count and the cumulative tuition fee.

In addition, the purchasing power analysis unit can analyze the economic power and the heat of education of the protector according to the real estate tense information of the area corresponding to the location information of the institute and the school expenses of the institute.

 The attendance management apparatus according to an exemplary embodiment may provide customized information to a guardian by providing a guardian customized advertisement in an attendance message for informing a student's descendent source.

In addition, the advertisement effect can be increased by providing an advertisement matching the caregiver's interest, purchasing power, and education heat.

1 is a schematic view of a attendance management system according to an embodiment.
2 is a control block diagram showing the configuration of a attendance management apparatus according to an embodiment.
FIG. 3 is a view for explaining an advertisement matching unit of the attendance management apparatus according to an exemplary embodiment of the present invention.
4 is a diagram showing an example of a dispatch message provided through the attendance management apparatus;
5 is a flowchart illustrating an attendance management method according to an embodiment.
FIG. 6 is a flowchart illustrating a method of matching a customized advertisement according to an exemplary embodiment of the present invention.

Brief Description of the Drawings The advantages and features of the present invention, and how to accomplish them, will become apparent with reference to the embodiments described hereinafter with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments. Also, in certain cases, there may be a term selected arbitrarily by the applicant, in which case the meaning thereof will be described in detail in the description of the corresponding invention. Therefore, the term used in the present invention should be defined based on the meaning of the term, not on the name of a simple term, but on the entire contents of the present invention. Hereinafter, the present invention will be described in detail with reference to the drawings.

1 is a schematic view of a attendance management system according to an embodiment.

1, the attendance management system according to an embodiment includes an entrance authentication device 10 provided at a institute for managing the attendance of the student S, and a student S (refer to FIG. 1) based on a signal transmitted from the entrance authentication device 10, (20) for sending a message to a guardian terminal (30) registered in advance by inserting a customized advertisement into a generated message by monitoring a counterclockwise circle of the attendant management terminal A guardian terminal 30 for displaying a message to be transmitted to the user, and an online shop server 40 for providing online merchandise sales.

The online store server 40 provides a subscription for the goods registered in advance to the consumer, and sells the goods registered in advance to the consumer through the online payment method. At this time, the commodity may be about intangible services such as language training, briefing session, as well as types of commodities such as school supplies.

Hereinafter, for convenience of explanation, the consumer of the online store is described as a guardian, but the consumer of the online store is not limited thereto.

Although the online store server 40 and the attendance managing apparatus 20 are separately shown in FIG. 1, the online store server 40 and the attendance managing apparatus 20 may be provided as a single apparatus I must understand.

The access authentication device 10 is provided at a learning place such as a school or a library and manages the access of the student S and may transmit a signal corresponding to the entrance and exit of the student S to the attendance management device 20 .

For accessing the attendance management apparatus 20, the access authentication apparatus 10 is a wireless communication system such as a wired communication protocol or a GSM / 3GPP communication system (GSM, HSDPA, LTE Advanced), a 3GPP2 communication system The access authentication apparatus 10 may be connected to the communication network through a communication protocol, but the access authentication apparatus 10 is not limited thereto.

For access authentication, the access authentication device 10 may include a device for conventional access authentication or a device for authenticating access by development of a later technology. For example, the access authentication apparatus 10 may include a reader for authenticating access of the student S through an nfc card or a terminal registered in advance, a keypad for authenticating entrance and exit of the student S through input of a pre-registered code, And a fingerprint recognizer that authenticates the entrance of the student S through the fingerprint recognition.

The attendance management apparatus 20 monitors occurrence of an equalizer event of the student S based on the signal transmitted from the access authentication apparatus 10 and notifies the guardian terminal 30) transmits a message corresponding to the equalizer event of the student (S). At this time, the message transmitted to the guardian terminal 30 includes customized advertisements matched based on the purchasing power of the guardian and the heat of education. The specific operation and configuration of the attendance management apparatus 20 will be described in detail below.

The guardian terminal 30 may display the message transmitted from the attendance management device 20 and provide the guardian with information about the occurrence of the counter event of the student S. [ As shown in FIG. 1, the guardian terminal 30 may be a smart phone having high portability and easy access to a communication network, but is not limited thereto. For example, the protector terminal 30 may be an information processing apparatus used in a fixed position such as a desktop or a portable information processing apparatus such as a portable media player (PMP), a personal digital assistant (PDA), a tablet PC, It should be understood that the term " device "

In other words, the guardian can recognize the occurrence of an equalizer event of the student S through the guardian terminal 30 and receive the advertisement included in the message for informing the equalizer event. The advertisement provided to the guardian terminal 30 may include a link for accessing the online store and may include a link for accessing the online store server 40 ) To purchase the advertisement target product. The method of purchasing through the online store is obvious to a person skilled in the art and a detailed description thereof will be omitted.

Hereinafter, the attendance management apparatus 20 will be described in detail with reference to Figs. 2 to 4. Fig.

FIG. 2 is a control block diagram illustrating the configuration of the attendance management apparatus 20 according to an exemplary embodiment. FIG. 3 is a block diagram of the attendance management apparatus 20 according to an exemplary embodiment of the present invention. FIG. 4 is a diagram showing an example of a dispatch message provided through the attendance management apparatus 20. FIG.

2, the attendance management apparatus 20 includes an information management unit 210, an advertisement management unit 220, a attendance management unit 230, a message generation unit 240, an advertisement matching unit 250, And a message sending unit 260.

The information management unit 210 can manage the student information previously registered in the access authentication apparatus 10. [ The student information includes information on the student S and its caregiver, and the student information may include at least one of residence information, guardian information, school information, and class information, and the information management unit 210 The student information can be managed by assigning a unique identification code to each student (S).

At this time, the residence information includes information on the address of the student S or the caregiver, the information on the caregiver such as the guardian's job, the position of the guardian, the identification number of the guardian terminal 30, Information on the school such as the school name, location, grade, and school number of the school to which the student belongs, and the attendance information may include information on the history of the course that the student (S) has taken or has taken.

Also, the information management unit 210 can manage the school information of the school where the access authentication apparatus 10 is provided. Here, the institute information may include at least one of location information, opened course information, and tuition fee information, and the information management unit 210 may assign the unique identification code to each institute to manage the institute information.

At this time, the location information includes information on the location of the institute where the access authentication apparatus 10 is provided, the opened lecture information includes the name of the lecture being opened or scheduled to be opened by the institute, information on the curriculum of each lecture, Information about the tuition fee may be included.

The above-mentioned student information and school information can be stored and managed in a predetermined database, and stored information can be retrieved according to the request of each device.

The advertisement management unit 220 can manage a plurality of advertisements to be matched in the advertisement matching unit 250 to be described below. The advertisement managing unit 220 can manage advertisements for the products registered in the above-described online store server 40, but may manage the advertisements for the products registered by the administrator of the attendance managing device 20 as necessary.

The advertisement management unit 220 can classify and manage a plurality of advertisements according to categories registered in advance. At this time, the category can be registered by the server manager, registered according to the classification of the goods registered in the online shop server 40, or can be registered through the big data analysis.

For example, the advertisement managing unit 220 can classify advertisements for school supplies into categories such as stationery, art supplies, music goods, and the like, or manage the advertisement of advertisements by classifying them into categories such as an admission session and a language training session.

On the other hand, since the price differs for each product even though it is the same product, the item that the guardian or the student S wants to purchase differs depending on the purchasing power or the heat of education. Therefore, the advertisement managing unit 220 can classify and manage a plurality of advertisements according to the prices of the goods according to a preset standard.

As such, by classifying the advertisement according to the items of interest, purchasing power, and education, a personalized advertisement can be provided to the caregiver.

The attendance management unit 230 manages the dispatch event of the student S. Specifically, the attendance management unit 230 monitors occurrence of an equalizer event of the student S based on the signal transmitted from the access authentication apparatus 10 provided in the institute. At this time, the signal transmitted from the access authentication apparatus 10 may include a unique identification code for identifying the student S, and an identification code for identifying the institute. The attendance management unit 230 may include an access authentication apparatus 10, (S) and the school where the equalizer event occurs based on the student's unique identification code of the signal transmitted from the school and the unique identification code of the institute.

In addition, the attendance management unit 230 may not process a signal transmitted within a predetermined time after the occurrence of the equalizer event for effective management of the equalizer source.

The message generator 240 may generate an outgoing message to be transmitted to the guardian when the equalizer event occurs. The attendance message may be generated including information about the student S and the school corresponding to the equalizer event.

The advertisement matching unit 250 matches the customized advertisement to be provided to the guardian by including it in the attendance message. As described above, since the preferred products of the caregiver are different according to the interests of the caregiver, the economic power, and the heat of education, the advertisement matching unit 250 receives the message ≪ / RTI > can be matched with a customized ad to be provided with. Hereinafter, an advertisement matching method will be described in detail with reference to FIG.

Referring to FIG. 3, the advertisement matching unit 250 may include a purchasing power analysis unit 251 for analyzing the purchasing power and education heat of a caregiver, and a matching unit 253 for matching a personalized advertisement based on the purchasing power of the caregiver and the education heat have.

The purchasing power analysis unit 251 analyzes the purchasing power and the heat of education of the caregiver by using the student information or the institute information.

As an example of purchasing power and education heat, the purchasing power analysis unit 251 can analyze the purchasing power and education heat of the caregiver based on the residence information. Specifically, the purchasing power analysis unit 251 analyzes the real estate market information such as the selling price, the rent price, and the charter price of the area corresponding to the residence information, and analyzes the purchasing power of the resident based on the analyzed real estate market information . That is, the higher the selling price, lease price, and lease price of the real estate corresponding to the residence of the guardian, the higher the purchasing power and education heat of the guardian can be analyzed.

In general, since the education heat has a relationship proportional to the purchasing power, the purchasing power analysis unit 251 can analyze the education heat of the caregiver based on the purchasing power of the caregiver, but the education heat can be analyzed separately from the purchasing power.

For example, the purchasing power analysis unit 251 calculates a standard education series for an area corresponding to a residence based on previously stored education series information for each area, applies a standard education series to the personal weights calculated based on the class information, You can decide.

For example, the purchasing power analysis unit 251 calculates the cumulative number of lectures and the cumulative lecture fee of the student S over a preset period based on the record of the student S and calculates personal weights according to the cumulative lecture count and the cumulative lecture fee , And the calculated personal weights can be applied to the standard professor to determine the degree of curriculum of the guardian. In other words, the higher the number of accumulated lectures, the higher the cumulative lecture fee, the higher the personal weights for the standard education lectures, the lower the number of cumulative lectures, and the lower the cumulative lecture fee, the lower the personal weights.

As another example of the purchasing power and the education heat, the purchasing power analysis unit 251 can analyze the purchasing power and education heat of the protector based on the protector information. Specifically, the purchasing power analysis unit 251 analyzes the income level of the caregiver based on the occupation or the affiliation of the caregiver, and analyzes the purchasing power of the caregiver according to the analyzed level of income. The income level analysis of the guardian can be analyzed based on the pre-stored average salary information by occupation or the average salary information by job.

At this time, the education heat can be determined based on the purchasing power, but the purchasing power analysis unit 251 can analyze the education heat separately from the purchasing power of the caregiver. For example, the purchasing power analysis unit 251 calculates a standard education series based on the previously stored education heat information for each occupation or work, calculates an individual weight for use in calibrating the standard education series calculated based on the attendance information, And the degree of education of the guardian can be determined.

As another example of the purchasing power and the education heat, the purchasing power analysis unit 251 can analyze the purchasing power and education heat of the protector based on the school information. Specifically, the purchasing power analysis unit 251 can analyze the purchasing power and the education heat of the protector based on the real estate market information or the average income tax information near the school location.

As another example of the purchasing power and the heat of education, the purchasing power analysis unit 251 can analyze the purchasing power and education heat of the caregiver based on the school information. Specifically, the purchasing power analysis unit 251 analyzes the real estate quotation information in the area where the institute is located based on the location of the institute, analyzes the purchasing power of the protector based on the analyzed real estate quotation information, Can be analyzed.

At this time, the education heat can be determined based on the purchasing power, but the purchasing power analysis unit 251 can analyze the education heat separately from the purchasing power of the caregiver. For example, the purchasing power analysis unit 251 may calculate the standard education series based on the previously stored educational heat information for each occupation or the workplace, and apply the personal weights calculated based on the attendance information to the standard education series to determine the education series of the guardian.

Meanwhile, although the analysis of the purchasing power and the education station is described for each information, the above-described plurality of information can be used for the analysis of the purchasing power and the education heat, and when the plural information is used, The purchasing power and the education heat of the caregiver can be finally determined or the purchasing power and education heat of the caregiver can be predicted based on the predetermined information and the purchasing power and the education heat can be determined by using other information to correct the purchasing power and the education heat.

For example, the purchasing power analysis unit 251 determines the standard purchasing power of the caregiver and the standard education series on the basis of the school location and the tuition fee in the same manner as described above. Then, the purchasing power analysis unit 251 calculates personal weights to be applied to the standard purchasing power according to the real-estate market information and the enrollment information based on the residence information. Personal weights can be calculated in proportion to real estate market information, accumulated lectures, and accumulated tuition fees. Then, the purchasing power analysis unit 251 can determine the purchasing power of the protector by applying the calculated individual weights to the standard purchasing power.

In addition, the purchasing power analysis unit 251 calculates the personal weights to be applied to the standard education series based on at least one of the distance between the residence area and the institute, the number of cumulative lectures, and the cumulative lecture fee according to the residence information, It can be applied to the heat of education to determine the degree of education of the guardian. At this time, the personal weights to be applied to the education heat may be set higher as the distance between the residence area and the institute is higher, and may be set higher as the distance between the residence area and the institute is closer.

The matching unit 253 may match the personalized advertisement to be provided to the guardian based on the purchasing power of the guardian analyzed by the purchasing power analysis unit 251 and the education degree. Specifically, the matching unit 253 may search for at least one advertisement corresponding to the purchasing power of the guardian and the train of education among the plurality of advertisements managed by the advertisement managing unit 220, and may match with the customized advertisement to be provided to the guardian.

Meanwhile, in order to enhance the effectiveness of the advertisement, the advertisement matching unit 250 may provide targeted advertisements corresponding to the interest of the caregivers. For this, the advertisement matching unit 250 may further include the interest analysis unit 255. [

The interest analysis unit 255 analyzes the interest of the caregiver, generates a target advertisement list corresponding to the interest, and transmits the list to the matching unit 253.

The caregiver's interest can be analyzed based on the purchase history or student information purchased by the guardian through the online store server 40. [ Specifically, the interest analyzer 255 analyzes the purchasing history of the caregiver generated through the online shop server 40, analyzes the interest of the caregiver, or analyzes the interest of the caregiver based on the history of the student S or the school information You can analyze your interests. The interest analyzer 255 may generate a target advertisement list by searching at least one advertisement for a product matched with a caregiver's interest among a plurality of advertisements.

For example, if there is a purchase history of a mathematical book, the interest analyzing unit analyzes the mathematical expression as a caregiver's interest and generates a targeted advertisement list by searching for a mathematics institute lecture advertisement matched with the mathematics advertisement or a mathematics textbook advertisement. Also, when there is a history of taking a course of art courses, the art items can be analyzed as a matter of interest, and the advertisement matching with the art supplies can be searched to generate the target advertisement list.

The target advertisement list thus generated is transmitted to the matching unit 253 and the matching unit 253 compares at least one of the target purchasing power and the training order corresponding to the purchasing power of the guardian analyzed by the purchasing power analysis unit 251 in the searched target advertisement list The advertisement can be searched and matched with the customized advertisement.

Referring again to FIG. 2, the message sending unit 260 embeds the matched advertisement in the admission message in the advertisement matching unit 250 to generate a sending message, and transmits the generated sending message to the registered parent terminal 30 send.

At this time, the matched advertisement in the advertisement matching unit 250 may be embedded at the bottom of the message of the reception as shown in FIG. 5, and may be displayed in a barcode format or an image format.

In addition, the message sending unit 260 may extract the representative information of the advertisement and insert the link to be linked to the advertisement page into the extracted representative information to embed the representative information in the outgoing message. That is, only the representative information is provided through the guardian terminal 30, and when the guardian selects the representative information, the customized advertisement may be embedded so as to link to the detailed web page of the customized advertisement.

Although not shown in FIG. 2, the attendance management device 20 may be a flash memory type, a hard disk type, a solid state disk type, an SDD type (Silicon Disk Drive type) ), A multimedia card micro type, a card type memory (e.g., SD or XD memory), a random access memory (RAM), a static random access memory (SRAM), a read- (ROM), electrically erasable programmable read-only memory (EEPROM), programmable read-only memory (PROM), magnetic memory, magnetic disk and optical disk, It is possible to store necessary data or data generated by the operation of each configuration.

FIG. 5 is a flow chart for explaining an attendance management method according to an embodiment, and FIG. 6 is a flowchart for explaining a customized advertisement matching method according to an exemplary embodiment.

Referring to FIG. 5, an attendance method according to an exemplary embodiment monitors an occurrence of an equalizer event (510). The equalizer event is generated by a signal received from the access authentication device 10 provided in the institute and based on the signal transmitted from the access authentication device 10, the student S and the school corresponding to the equalizer event are identified .

When an equalizer event occurs (YES in 510), the attendance management device 20 generates an attendance message (520). At this time, the attendance message may be generated including information on the student S and the institute corresponding to the equalizer event.

The attendance management apparatus 20 matches the personalized advertisement to be sent to the guardian (530). The customized advertisement is an advertisement provided to the guardian corresponding to the student S in which the equalizer event occurs, and is matched based on the interests of the guardian and the purchasing power and education heat of the guardian as described above.

Specifically, as shown in FIG. 6, the attendance management device 20 analyzes the caregiver's interest (531). The caregiver's interest can be obtained through analysis of the purchaser's history or student information as described above.

The attendance management apparatus 20 generates a target advertisement list based on the caregiver's interest (532). As described above, the attendance management apparatus 20 can generate a targeted advertisement list by searching at least one advertisement corresponding to a caregiver's interest among pre-stored advertisements.

The attendance management apparatus 20 analyzes the purchasing power and education heat of the protector (533). Purchasing power and education heat can be analyzed on the basis of student information or institute information, and when purchasing power and education heat are analyzed based on a plurality of pieces of information, weighting can be applied to determine purchasing power and education heat.

Also, the purchasing power and the education may be determined by applying the personal weights calculated based on at least one of the lecture information and the caregiver information to the standard purchasing power analyzed based on the institute information.

The attendance management apparatus 20 matches the customized advertisement based on the purchasing power and the education series (534). The customized advertisement is determined by matching the purchasing power of the guardian among the advertisements included in the target advertisement list and the advertisement corresponding to the education heat.

Referring again to FIG. 5, the attendance management apparatus 20 sends a message to the guardian terminal 30 (540). The matched personalized advertisement may be embedded in the attendance message and transmitted to the pre-registered guardian terminal 30. [ Only the representative information is displayed as described above with respect to the customized advertisement, and when the protector touches the representative information, it can be embedded in a manner of linking to the web page corresponding to the customized advertisement.

It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the disclosed methods should be considered in an illustrative rather than a restrictive sense. It is intended that the present invention cover the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents.

10: Access authentication device
20: Attendance management system
30: Guardian terminal
40: Online store server
210: Information management unit
220:
230: Attendance management
240:
250: Ad matching unit
260: Message sending section

Claims (5)

An information management unit for managing the student information including the residence information, the guardian information, the school information, and the class information of the student registered in advance;
An attendance management unit for monitoring occurrence of an equalizer event of the student on the basis of a signal transmitted from an access authentication device provided in the institute;
A message generating unit for generating an attendance message corresponding to the equalizer event when the student event occurs;
An advertisement matching unit for matching a personalized advertisement to be provided to the guardian based on the economic power of the guardian and the heat of education analyzed based on the student information and the information about the institute; And
A message sending unit for embedding the matched customized advertisement into the attendance message to generate a dispatch message and transmitting the dispatch message to a registered enrollee terminal;
, ≪ / RTI &
The advertisement matching unit,
Analyzing a concern of the caregiver based on the purchase details of the guardian and student information, generating a targeted advertisement list by searching for an advertisement corresponding to the interest,
A purchasing power analysis unit for analyzing the economic power and the heat of education of the protector based on the student information and the information about the institute; And
A matching unit for matching at least one advertisement corresponding to the economic power and the education heat of the protector to the custom advertisement in the target advertisement list;
/ RTI >
The purchasing power analysis unit,
The attendance management apparatus calculates the number of cumulative lectures and the cumulative tuition of the student based on the attendance information of the student and corrects the education sequence in accordance with the calculated number of cumulative lectures and the cumulative tuition fee.
delete The method of claim 1,
The purchasing power analysis unit,
Analyzing the real estate market information of the area corresponding to the residence information and analyzing the economic power and the education heat of the protector according to the real estate market information.
delete An information management unit for managing the student information including the residence information, the guardian information, the school information, and the class information of the student registered in advance;
An attendance management unit for monitoring occurrence of an equalizer event of the student on the basis of a signal transmitted from an access authentication device provided in the institute;
A message generating unit for generating an attendance message corresponding to the equalizer event when the student event occurs;
An advertisement matching unit for matching a personalized advertisement to be provided to the guardian based on the economic power of the guardian and the heat of education analyzed based on the student information and the information about the institute; And
A message sending unit for embedding the customized advertisement into the attendance message to generate a dispatch message and transmitting the dispatch message to a registered enrollee terminal;
, ≪ / RTI &
The advertisement matching unit,
Analyzing a concern of the caregiver based on the purchase details of the guardian and student information, generating a targeted advertisement list by searching for an advertisement corresponding to the interest,
A purchasing power analysis unit for analyzing the economic power and the heat of education of the protector based on the student information and the information about the institute; And
A matching unit for matching at least one advertisement corresponding to the economic power and the education heat of the protector to the custom advertisement in the target advertisement list;
/ RTI >
The purchasing power analysis unit,
And analyzing the economic power and the education heat of the guardian according to the real estate tense information of the area corresponding to the location information of the institute and the school expenses of the institute.

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