KR101703742B1 - 사용자 기반 재핑광고 분석 및 제공시스템 - Google Patents

사용자 기반 재핑광고 분석 및 제공시스템 Download PDF

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Publication number
KR101703742B1
KR101703742B1 KR1020150120204A KR20150120204A KR101703742B1 KR 101703742 B1 KR101703742 B1 KR 101703742B1 KR 1020150120204 A KR1020150120204 A KR 1020150120204A KR 20150120204 A KR20150120204 A KR 20150120204A KR 101703742 B1 KR101703742 B1 KR 101703742B1
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KR
South Korea
Prior art keywords
jumping
data
advertisement
dashboard
user
Prior art date
Application number
KR1020150120204A
Other languages
English (en)
Korean (ko)
Inventor
김종수
Original Assignee
(주)재플
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by (주)재플 filed Critical (주)재플
Priority to KR1020150120204A priority Critical patent/KR101703742B1/ko
Priority to PCT/KR2015/008958 priority patent/WO2017034053A1/ko
Priority to CN201510571620.5A priority patent/CN106488156B/zh
Application granted granted Critical
Publication of KR101703742B1 publication Critical patent/KR101703742B1/ko

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/50—Tuning indicators; Automatic tuning control

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Probability & Statistics with Applications (AREA)
  • Databases & Information Systems (AREA)
KR1020150120204A 2015-08-26 2015-08-26 사용자 기반 재핑광고 분석 및 제공시스템 KR101703742B1 (ko)

Priority Applications (3)

Application Number Priority Date Filing Date Title
KR1020150120204A KR101703742B1 (ko) 2015-08-26 2015-08-26 사용자 기반 재핑광고 분석 및 제공시스템
PCT/KR2015/008958 WO2017034053A1 (ko) 2015-08-26 2015-08-27 사용자 기반 재핑광고 분석 및 제공시스템
CN201510571620.5A CN106488156B (zh) 2015-08-26 2015-09-09 基于用户的切换广告分析及提供系统

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020150120204A KR101703742B1 (ko) 2015-08-26 2015-08-26 사용자 기반 재핑광고 분석 및 제공시스템

Publications (1)

Publication Number Publication Date
KR101703742B1 true KR101703742B1 (ko) 2017-02-07

Family

ID=58100348

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020150120204A KR101703742B1 (ko) 2015-08-26 2015-08-26 사용자 기반 재핑광고 분석 및 제공시스템

Country Status (3)

Country Link
KR (1) KR101703742B1 (zh)
CN (1) CN106488156B (zh)
WO (1) WO2017034053A1 (zh)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20210044501A (ko) 2019-10-15 2021-04-23 주식회사 볼드코퍼레이션 통합 퍼포먼스 마케팅 대시보드 제공 시스템 및 방법

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108924597B (zh) * 2018-06-26 2020-12-01 北京酷云互动科技有限公司 频道热度值评估方法、热点获取方法及其系统
CN111695009B (zh) * 2019-03-11 2023-06-30 浙江莲荷科技有限公司 信息展示方法及装置

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20130025491A (ko) * 2011-09-02 2013-03-12 한국방송공사 방송 콘텐츠 추천 장치 및 방법
KR101273891B1 (ko) * 2011-09-05 2013-06-17 (주)재플 재핑 데이터 제공 시스템, 제공 방법 및 그 방법을 위한 기록매체
KR101463974B1 (ko) * 2014-05-26 2014-11-26 (주)시엠아이코리아 마케팅을 위한 빅데이터 분석 시스템 및 방법
KR20150064312A (ko) * 2013-12-03 2015-06-11 (주)위세아이텍 데이터와 시각화차트간 매핑을 이용한 데이터 시각화 장치 및 방법

Family Cites Families (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102077182A (zh) * 2008-04-30 2011-05-25 英特托拉斯技术公司 数据收集和目标广告系统和方法
KR20100042792A (ko) * 2008-10-17 2010-04-27 엔에이치엔비즈니스플랫폼 주식회사 광고효과 보고서 제공 방법 및 시스템
KR100988282B1 (ko) * 2009-02-12 2010-10-18 주식회사 바이텍앤콤 채널전환시간 동안 광고 영상을 보여주는 방송수신장치 및 이의 제어방법
CN103282927B (zh) * 2011-01-04 2018-11-23 Aq株式会社 广告信息提供系统
KR101412198B1 (ko) * 2011-09-09 2014-07-03 (주)재플 재핑 광고 서비스를 위한 방법 및 시스템
KR101320991B1 (ko) * 2011-11-11 2013-11-13 주식회사 재산커뮤니케이션즈 스크린 광고 효과 분석 방법 및 장치
KR20140122331A (ko) * 2013-04-09 2014-10-20 김윤근 광고 매칭 분석시스템
CN104217353A (zh) * 2014-08-20 2014-12-17 苏州海云网络科技有限公司 网页广告定向推送系统

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20130025491A (ko) * 2011-09-02 2013-03-12 한국방송공사 방송 콘텐츠 추천 장치 및 방법
KR101273891B1 (ko) * 2011-09-05 2013-06-17 (주)재플 재핑 데이터 제공 시스템, 제공 방법 및 그 방법을 위한 기록매체
KR20150064312A (ko) * 2013-12-03 2015-06-11 (주)위세아이텍 데이터와 시각화차트간 매핑을 이용한 데이터 시각화 장치 및 방법
KR101463974B1 (ko) * 2014-05-26 2014-11-26 (주)시엠아이코리아 마케팅을 위한 빅데이터 분석 시스템 및 방법

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20210044501A (ko) 2019-10-15 2021-04-23 주식회사 볼드코퍼레이션 통합 퍼포먼스 마케팅 대시보드 제공 시스템 및 방법
KR102245449B1 (ko) * 2019-10-15 2021-04-29 주식회사 볼드코퍼레이션 통합 퍼포먼스 마케팅 대시보드 제공 시스템 및 방법

Also Published As

Publication number Publication date
CN106488156A (zh) 2017-03-08
WO2017034053A1 (ko) 2017-03-02
CN106488156B (zh) 2019-08-02

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