KR101652030B1 - 대상으로 설정된 비디오 광고의 뷰잉 신호를 이용하는 방법 - Google Patents

대상으로 설정된 비디오 광고의 뷰잉 신호를 이용하는 방법 Download PDF

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KR101652030B1
KR101652030B1 KR1020097007416A KR20097007416A KR101652030B1 KR 101652030 B1 KR101652030 B1 KR 101652030B1 KR 1020097007416 A KR1020097007416 A KR 1020097007416A KR 20097007416 A KR20097007416 A KR 20097007416A KR 101652030 B1 KR101652030 B1 KR 101652030B1
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video
advertisement
user interaction
video advertisement
bid price
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KR20090061654A (ko
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라자스 문카
피터 씨 체인
매니시 굽타
니콜라스 리
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구글 인코포레이티드
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    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/10—Indexing; Addressing; Timing or synchronising; Measuring tape travel
    • G11B27/19—Indexing; Addressing; Timing or synchronising; Measuring tape travel by using information detectable on the record carrier
    • G11B27/28—Indexing; Addressing; Timing or synchronising; Measuring tape travel by using information detectable on the record carrier by using information signals recorded by the same method as the main recording
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/78—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/783—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
    • G06F16/7844—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content using original textual content or text extracted from visual content or transcript of audio data
    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/10—Indexing; Addressing; Timing or synchronising; Measuring tape travel
    • G11B27/11—Indexing; Addressing; Timing or synchronising; Measuring tape travel by using information not detectable on the record carrier

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  • Theoretical Computer Science (AREA)
  • Library & Information Science (AREA)
  • Multimedia (AREA)
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  • Business, Economics & Management (AREA)
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  • Development Economics (AREA)
  • General Engineering & Computer Science (AREA)
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  • Databases & Information Systems (AREA)
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  • Data Mining & Analysis (AREA)
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  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
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  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
KR1020097007416A 2006-09-12 2007-09-12 대상으로 설정된 비디오 광고의 뷰잉 신호를 이용하는 방법 Active KR101652030B1 (ko)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US84418906P 2006-09-12 2006-09-12
US60/844,189 2006-09-12
US11/550,388 2006-10-17
US11/550,388 US20080066107A1 (en) 2006-09-12 2006-10-17 Using Viewing Signals in Targeted Video Advertising

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KR20090061654A KR20090061654A (ko) 2009-06-16
KR101652030B1 true KR101652030B1 (ko) 2016-08-29

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US (2) US20080066107A1 (enExample)
EP (1) EP2067105A2 (enExample)
JP (1) JP5431939B2 (enExample)
KR (1) KR101652030B1 (enExample)
CN (1) CN101535995B (enExample)
BR (1) BRPI0716755A2 (enExample)
CA (1) CA2662758A1 (enExample)
WO (1) WO2008033944A2 (enExample)

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JP2010504044A (ja) 2010-02-04
JP5431939B2 (ja) 2014-03-05
US20080066107A1 (en) 2008-03-13
BRPI0716755A2 (pt) 2014-11-11
WO2008033944A3 (en) 2008-07-31
US8719865B2 (en) 2014-05-06
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