KR101557299B1 - 온라인 검색 및 광고를 위한 키워드 표현 언어 - Google Patents

온라인 검색 및 광고를 위한 키워드 표현 언어 Download PDF

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KR101557299B1
KR101557299B1 KR1020107024658A KR20107024658A KR101557299B1 KR 101557299 B1 KR101557299 B1 KR 101557299B1 KR 1020107024658 A KR1020107024658 A KR 1020107024658A KR 20107024658 A KR20107024658 A KR 20107024658A KR 101557299 B1 KR101557299 B1 KR 101557299B1
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KR20110015534A (ko
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이안 피. 페레이라
이와 도미노스카
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마이크로소프트 테크놀로지 라이센싱, 엘엘씨
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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00Handling natural language data
    • G06F40/10Text processing
    • G06F40/166Editing, e.g. inserting or deleting
    • G06F40/169Annotation, e.g. comment data or footnotes
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/60Information retrieval; Database structures therefor; File system structures therefor of audio data
    • G06F16/68Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/686Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using information manually generated, e.g. tags, keywords, comments, title or artist information, time, location or usage information, user ratings
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/951Indexing; Web crawling techniques
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00Handling natural language data
    • G06F40/40Processing or translation of natural language
    • G06F40/55Rule-based translation
    • G06F40/56Natural language generation
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements

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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Health & Medical Sciences (AREA)
  • Audiology, Speech & Language Pathology (AREA)
  • General Health & Medical Sciences (AREA)
  • Computational Linguistics (AREA)
  • Data Mining & Analysis (AREA)
  • Artificial Intelligence (AREA)
  • Library & Information Science (AREA)
  • Multimedia (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
KR1020107024658A 2008-05-09 2009-03-05 온라인 검색 및 광고를 위한 키워드 표현 언어 Expired - Fee Related KR101557299B1 (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/118,057 US8145620B2 (en) 2008-05-09 2008-05-09 Keyword expression language for online search and advertising
US12/118,057 2008-05-09

Publications (2)

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KR20110015534A KR20110015534A (ko) 2011-02-16
KR101557299B1 true KR101557299B1 (ko) 2015-10-07

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US (2) US8145620B2 (https=)
EP (1) EP2274692A4 (https=)
JP (1) JP5539969B2 (https=)
KR (1) KR101557299B1 (https=)
CN (2) CN102016850B (https=)
AU (1) AU2009244701B2 (https=)
BR (1) BRPI0910660A2 (https=)
CA (1) CA2720500C (https=)
MX (1) MX2010011971A (https=)
MY (1) MY155761A (https=)
RU (1) RU2010145267A (https=)
SG (1) SG191565A1 (https=)
WO (1) WO2009137156A1 (https=)
ZA (1) ZA201007093B (https=)

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US9569770B1 (en) 2009-01-13 2017-02-14 Amazon Technologies, Inc. Generating constructed phrases
US9298700B1 (en) * 2009-07-28 2016-03-29 Amazon Technologies, Inc. Determining similar phrases
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US20140046756A1 (en) * 2012-08-08 2014-02-13 Shopzilla, Inc. Generative model for related searches and advertising keywords
CN103593779A (zh) * 2012-08-13 2014-02-19 周良文 属性模板结构装置的广告投标发布系统
US9898467B1 (en) * 2013-09-24 2018-02-20 Amazon Technologies, Inc. System for data normalization
KR20150129182A (ko) * 2014-05-08 2015-11-19 주식회사 와이티앤씨글로벌 메시지 제공 방법 및 메시지 제공 장치

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CN102016850A (zh) 2011-04-13
JP5539969B2 (ja) 2014-07-02
CA2720500A1 (en) 2009-11-12
KR20110015534A (ko) 2011-02-16
CN102880730B (zh) 2016-10-19
EP2274692A1 (en) 2011-01-19
US20120209701A1 (en) 2012-08-16
CA2720500C (en) 2016-01-05
AU2009244701B2 (en) 2014-06-05
HK1179001A1 (zh) 2013-09-19
CN102016850B (zh) 2013-06-05
US20090282035A1 (en) 2009-11-12
AU2009244701A1 (en) 2009-11-12
JP2011522308A (ja) 2011-07-28
SG191565A1 (en) 2013-07-31
US8751482B2 (en) 2014-06-10
MX2010011971A (es) 2010-11-25
US8145620B2 (en) 2012-03-27
EP2274692A4 (en) 2011-08-10
CN102880730A (zh) 2013-01-16
WO2009137156A1 (en) 2009-11-12
MY155761A (en) 2015-11-30
BRPI0910660A2 (pt) 2015-09-29
ZA201007093B (en) 2011-12-28
RU2010145267A (ru) 2012-05-20

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