KR101423569B1 - System for gathering and analyzing advertisement exposure information using mobile phone - Google Patents

Abstract

The present invention relates to an advertisement exposure information collection and analysis system, and more particularly, to a system and method for collecting and analyzing exposure information of an advertisement image provided from an advertisement providing server or an advertisement medium using a mobile communication terminal, And provides a corresponding point (coupon, award) to a member providing exposure information of the advertisement through the mobile communication terminal.
The advertisement service application is stored in the memory unit. While the advertisement image is provided through execution of the advertisement service application and the consumer views the advertisement image through the touch screen, A consumer terminal for detecting in real time whether a consumer's gaze is gazing at the touch screen and generating a recognition signal corresponding thereto and continuously transmitting the recognition signal; And an advertisement providing server for extracting the recognition time or the number of touches from the signal and providing the point to the consumer when the recognition time or the number of touches exceeds the set value.
Therefore, according to the present invention, it is possible to recognize any one of the face of the consumer or the iris, the screen touch of the advertisement image, the check factor touch included in the advertisement image or the progress bar touch of the advertisement image, A point is provided to the consumer only when the recognition time or the number of touches exceeds the set value, thereby preventing the consumer's view from being removed from the advertisement image while the consumer views the advertisement image, thereby maximizing the advertisement exposure have.

Description

TECHNICAL FIELD [0001] The present invention relates to a system and method for collecting and analyzing advertisement exposure information using a communication terminal,

The present invention relates to a system for collecting and analyzing advertisement exposure information using a communication terminal, and more particularly, to a system and method for collecting and analyzing exposure information of an advertisement image provided from an advertisement providing server or an advertisement medium using a mobile communication terminal, And provides a point (coupon, prize) corresponding to a member who provides exposure information of the advertisement through the mobile communication terminal.

In general, advertising media are being used as an intermediary used to deliver advertisements to consumers. Since advertising media is closely related to product sales, it is becoming increasingly important as a means to maximize the effectiveness of advertisements. The types of advertising media include print advertising, radio advertising, outdoor advertising, traffic advertisement and online advertising Do.

These various types of advertising media can not but be limited in their own eyes. Therefore, in order to maximize the advertising effect, advertisement marketing has been developed and widely used in recent years. For example, according to sports events, fences, floors or scoreboards in the stadium are used as advertisement media, and furthermore, marketing using sporting goods as advertising media is being performed.

For example, a technique using a golf practice mat as an advertisement medium installed in an outdoor exercise field of golf, which has become popularized as a popularized sport in recent years among sports events, is disclosed in Korean Patent No. 10-1066715 June 15, 2011, and Korean Patent Laid-Open No. 10-2012-0057019 (published on June 06, 2012).

The above-described prior arts are characterized in that the above-described prior arts are used to display an image or an advertisement on a golf practice mat using an image projector or to display a margin portion of a unit lawn plate where a golfer's gaze is concentrated, A display panel for advertising displayed in a holographic manner is installed in the vicinity of the user, thereby continuously providing advertisements to the golfer.

However, although the above-described prior arts can obtain an advertisement effect by exposing an advertisement to a user who uses a golf practice mat, the advertiser does not receive exposure information including the number of times of exposure of the advertisement through the advertisement medium and the exposure time at all In addition, there are many differences between the advertiser and the advertisement provider because there is no objectified information in the process of calculating the advertisement cost, and the efficiency is lowered when the advertisement cost is set.

KR 10-1066715 B1, 2011. 09. 15. KR 10-2012-0057019 A, 2012. 06. 05.

SUMMARY OF THE INVENTION Accordingly, the present invention has been made in view of the above problems, and has the following objectives.

First, the present invention recognizes any one of a screen touch of an advertisement image, a check factor touch included in an advertisement image, or a progress bar touch of an advertisement image in cooperation with a face or an iris of a consumer or an advertisement image of a consumer, The present invention provides a system for collecting and analyzing advertisement exposure information using a communication terminal that maximizes advertisement exposure by preventing a user's sight from being deviated from an advertisement image screen.

Second, the present invention collects and analyzes exposure information for an advertisement provided from an advertisement providing server, provides objectified information to the advertiser, and reduces the difference of opinion between the advertiser and the advertisement provider during the calculation of the advertisement cost, Another purpose is to provide a system for collecting and analyzing advertisement exposure information that can increase efficiency.

Third, the present invention provides an advertisement exposure information collection and analysis system capable of inducing active participation of members by providing corresponding points (coupons, prizes) to a member providing exposure information for an advertisement provided from an advertisement providing server There is another purpose to provide.

According to one aspect of the present invention, there is provided an information processing apparatus including a sensing unit, an advertisement service app stored in a memory unit, A consumer terminal that senses in real time whether the consumer's gaze is gazing at the touch screen while watching the advertisement video through the advertisement screen, and then generates a recognition signal corresponding to the received advertisement signal and continuously transmits the recognition signal to the consumer terminal; And an advertisement providing server for extracting a recognition time or a touch count from the recognition signal detected by the sensing means and providing a point to the consumer when the recognition time or the touch count exceeds a set value, And an analysis system.

Preferably, the sensing means senses any one of a face or iris of the consumer, a screen touch of the advertisement image, a check factor touch included in the advertisement image, or a progress bar touch of the advertisement image in cooperation with the advertisement image It is possible to generate a recognition signal corresponding thereto.

Preferably, the consumer terminal drives the camera in cooperation with the execution of the advertisement service application, and can photograph the advertisement media provided in real time or the advertisement image provided from the advertisement providing server in real time, and transmit the advertisement image to the advertisement providing server.

Preferably, the number of taps may be accumulated by dividing the total time of the advertisement image into a predetermined section and enabling only one touch within the divided section.

Preferably, the set value may be set to 50% of the total time of the advertisement image, or the total time of the advertisement image may be set to 50% of the number of divided sections.

As described above, according to the present invention, the following effects can be obtained.

First, in accordance with the present invention, it is possible to recognize any one of a face of a consumer, an iridescent body of a consumer, a screen touch of an advertisement image, a check factor touch included in an advertisement image, or a progress bar touch of an advertisement image, A point is provided to the consumer only when the recognition time or the number of touches exceeds the set value, thereby preventing the consumer's view from being removed from the advertisement image while the consumer views the advertisement image, thereby maximizing the advertisement exposure have.

Secondly, according to the present invention, after collecting and analyzing exposure information of an advertisement provided from an advertisement providing server, objectified information is provided to an advertiser, thereby reducing a disagreement between an advertiser and an advertisement provider in an advertisement cost calculation process, The efficiency of the advertisement cost can be improved by allocating the advertisement cost efficiently.

Thirdly, according to the present invention, it is possible to provide a point corresponding to a member (consumer) that provides exposure information of an advertisement provided from an advertisement providing server, and provide a coupon or a prize according to a point cumulative ranking, .

1 is a block diagram illustrating a system for collecting and analyzing advertisement exposure information according to an embodiment of the present invention;
2 is a block diagram illustrating a configuration of an advertisement providing server according to an exemplary embodiment of the present invention.
FIG. 3 is a block diagram illustrating a configuration of an advertisement providing server according to another example of the present invention; FIG.
FIG. 4 is a flowchart illustrating a method for collecting advertisement image transmission and advertisement exposure information according to the present invention. FIG.
5 is a flowchart illustrating a point calculation method according to an advertisement image provision according to the present invention.
6 is a flowchart showing a point calculating method according to recognition time according to the present invention.
7 is a flowchart illustrating a point calculation and accumulation method according to the number of touches according to the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and how to accomplish them, will become apparent by reference to the embodiments described in detail below with reference to the accompanying drawings. However, the present invention is not limited to the embodiments described below, but may be embodied in various forms.

In the present specification, the present embodiment is provided to complete the disclosure of the present invention and to fully disclose the scope of the invention to a person having ordinary skill in the art to which the present invention belongs. And the present invention is only defined by the scope of the claims. Accordingly, in some embodiments, well known components, well known operations, and well-known techniques are not specifically described to avoid an undesirable interpretation of the present invention.

Like reference numerals refer to like elements throughout the specification. And, the terms used (hereafter) used herein are intended to illustrate the embodiments and are not intended to limit the invention in any way. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. Also, components and acts referred to as " comprising (or comprising) " do not exclude the presence or addition of one or more other components and operations.

Throughout the specification, the term "consumer terminal" refers to a terminal possessed by a consumer and capable of wired / wireless communication. The term "advertiser terminal" refers to a communication terminal such as a "consumer terminal " Here, the communication terminal may be a mobile communication terminal (for example, a mobile phone, a PDA (Personal Digital Assistant), a smart phone, a tablet PC, etc.). In the present invention, the "consumer terminal" preferably uses a smart phone, which is an intelligent terminal, but the "advertiser terminal"

The communication terminal may include a wired / wireless communication unit, an audio / video (A / V) input unit, a user input unit, a sensing unit, an output unit, a memory, an interface unit, a camera, a control unit, and a power supply unit. The above-described components are not all essential, and may be added or subtracted depending on the characteristics.

The communication terminal can store various applications in a memory. In the present invention, the advertisement service app is installed in the memory. Throughout the specification, the advertisement service application functions as a connection means by which the consumer terminal and the advertiser terminal can access the advertisement providing server and register and browse the advertisement exposure information. That is, the consumer and the advertiser can access the advertisement providing server only by executing the advertisement service app installed in each terminal.

The communication terminal can recognize, for example, an identification number, a one-dimensional code (bar code), a two-dimensional code (hereinafter referred to as QR code) or a three-dimensional code (smart tag). Preferably, a camera and an app capable of recognizing the QR code are installed so as to recognize the QR code.

The communication terminal is capable of internet communication, fax, transmission, etc. during a mobile communication, and includes a personal information management function. In a daily life such as a communication network such as CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), LTE-A (LTE Advanced), Wibro / Wimax, WiFi, 3G (or 4G) It is possible to directly connect to the Internet using an Internet communication network that is readily available, and to access the Internet in various ways using various browsing programs.

In order to utilize the location information using the location-based service, the communication terminal can be classified into a GPS (Global Positioning System) based, a mobile communication network based, a WiFi wireless LAN / sensor network based location recognition technology, Technology can be utilized.

The location information providing system based on the mobile communication network may include a base station, a location recognition server, and a mobile terminal. The location information providing system based on a mobile communication network may include a mobile communication network, .

The communication terminal may be provided with location information using a WiFi wireless LAN / sensor network based on a satellite navigation device to solve the problem of deterioration of the reception ratio in a room and a dense area, which is a disadvantage of a GPS (Global Positioning System). The location information providing system using the WiFi wireless LAN / sensor network base may include a short-range wireless communication network and an electronic tag.

The communication terminal is associated with the geographic information system (GIS) together with the location information obtained through the location-based service, so that the location information is displayed on the map. Geographical information devices are used for collecting, storing, outputting, and analyzing geographical and geographically related data such as buildings, roads, rivers, contour lines, and administrative zone boundaries. They are used to construct, maintain, edit, analyze, It is a system that helps spatial decision making while acquiring spatial information through processes such as display and output.

Throughout the specification, the "advertisement providing server" has the same configuration as that of a typical web server in hardware for mutual data communication with the consumer terminal and the advertiser terminal, and includes C, C ++, Jaba, Visual Basic, Visual C, and the like, and includes a program module that performs various functions.

The above-mentioned "advertisement providing server" uses a web server program that is variously provided according to an operating system such as DOS, window, Linux, unix, Typical examples include a website used in a Windows environment, an Internet Information Server (IIS), and CERN, NCSA, and APPACH used in a UNIX environment.

The "advertisement providing server" is built in or outside the database to store and manage various product information. The database refers to a general data structure implemented in a storage space of a computer system using a management program and refers to a data storage format capable of freely searching (extracting), deleting, editing, and adding data. Such a database may be a relational database management system such as oracle, infomix, sybase, DB2, or an object-oriented database management system such as gemston, orion, O2, specific databases such as excelon, tamino, sekaiju, and the like, and may have appropriate fields or elements.

Throughout the specification, the term "advertiser" refers to a subject that registers and updates product information to be advertised on an advertisement providing server through an advertiser terminal, and stores product information to be requested for advertisement in a database of an advertisement providing server. In addition, although "consumer" and "member" are described in a mixed manner, this is for convenience of explanation, and "consumer" should be construed as including "member". That is, in the present specification, a consumer who is a member of a "consumer" who accesses an advertisement providing server through a terminal owned by the consumer is a member.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless they are defined.

Hereinafter, the technical features of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram illustrating an advertisement exposure information collection / analysis system according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement exposure information collection / analysis system according to an embodiment of the present invention includes a consumer terminal 10 and an advertisement providing server 20. Further, it may further include an advertiser terminal 30. They are interconnected through a communication network 1 to perform data communication.

The consumer terminal 10 includes a photographing camera for photographing an advertisement image provided from the advertisement providing server 20 and a touch screen including a touch pad. (Not shown) for recognizing the face and iris of the consumer or recognizing the touch of the finger or the touch fan from the touch screen. At this time, the sensing means may be replaced with a camera for photographing the face and the iris, and a sensing sensor for sensing the touch of the touch screen in real time in order to recognize the face and the iris.

The customer can access the advertisement providing server 20 through the terminal 10 and then join the service through the membership registration procedure or automatically join the service in the process of installing the advertisement service application. At the time of membership registration, the consumer information may be stored in a database established in the advertisement providing server 20, for example, a consumer (member) information DB. The consumer information includes basic information such as name, resident registration number, address, contact information, sex, age, occupation, hobby, marital status, etc., And the like.

As described above, the consumer terminal 10 stores an advertisement service app in a memory unit (not shown), and is connected to the advertisement providing server 20 through execution of the advertisement service app. The consumer terminal 10 can access the advertisement providing server 20 simultaneously with the execution of the advertisement service application and receive advertisement images from the advertisement providing server 20 in real time.

The consumer terminal 10 recognizes the face or iris of the user in real time through the sensing means driven in conjunction with the advertisement service application and provides the advertisement to the advertisement providing server 20, (For example, characters, pictures, figures, etc.) or a progress bar touch of the advertisement image and provides it to the advertisement providing server 20.

The consumer terminal 10 captures an advertisement image provided from the advertisement providing server 20 and transmits the captured advertisement image to the advertisement providing server 20 through the communication network 1. [ At this time, the consumer terminal 10 temporarily stores the photographed commercial image in the memory unit, and then transmits the photographed commercial image to the advertisement providing server 20, or transmits the photographed commercial image to the advertisement providing server 20 in real time have. Preferably, the image is transmitted in real time at the same time as photographing in the video call system.

The advertiser terminal 30 accesses the advertisement providing server 20 through the communication network 1. [ The advertiser can access the advertisement providing server 20 through the terminal 30 to register and update the advertisement information. Also, the advertiser can access the advertisement providing server 20 through the terminal 30 and receive objectified advertisement exposure information, that is, the exposure count and the exposure time, in real time.

The advertiser, like the consumer, registers through the membership process before registering the advertisement information or browsing the advertisement exposure information. At the time of membership registration, the advertiser information may be stored in a database established in the advertisement providing server 20, for example, an advertiser information DB. At this time, the advertisement information includes a brand (company name), a business number, a corporation registration number, a representative, a contact person, a contact, an address, an area, goods (product) information (product image, restaurant image, event event, price).

The consumer and the advertiser can access the advertisement providing server 20 through the consumer terminal 10 or the advertiser terminal 30 as described above. For example, (URL), or by accessing the advertisement service application by executing the advertisement service application separately. Also, it is possible to access the advertisement providing server 20 by a method of recognizing the QR code provided by the advertisement providing company.

The advertisement providing server 20 is a server operated by the advertisement providing company. An advertisement provider is an agency that selects an advertisement place and an advertisement medium after receiving an advertisement for a specific product from an advertiser, and provides advertisements for the product through a selected advertisement place and advertisement medium.

The advertisement providing server 20 is an advertisement providing server 20 for providing advertisement information for various products provided from the advertiser terminal 30 such as a region, a field, a business type, a job type, a brand, a product, a food menu, an issue, Event events and notification information are stored and managed in the database.

The advertisement providing server 20 collects and analyzes an advertisement image captured and provided in real time by a consumer through the consumer terminal 10 in real time, and collects and analyzes advertisement exposure information including an advertisement exposure count and an exposure time, .

The advertisement providing server 20 receives the recognition signal of the user's face or iris provided from the consumer terminal 10, detects the recognition time, and provides a point to the user when the detected recognition time exceeds the set value, The touch screen of the advertisement image, the check factor touch included in the advertisement image, or the recognition bar signal that recognizes the progress bar touch, and then provides the user with a point when the detected number of touches exceeds the set value.

The advertisement providing server 20 provides the advertisement exposure information stored in the database to the advertiser through the advertiser terminal 30 when the advertiser requests to browse the advertisement exposure information for the product advertisement. In addition, the advertisement providing server 20 provides points (or coupons) to the consumers in accordance with the provision of the advertisement images of the consumers, and provides the prizes to the consumers when the points are accumulated. At this time, the coupon or prize provided to the consumer may be a coupon or a prize relating to the product displayed through the advertisement image captured and provided by the consumer.

The advertisement providing server 20 displays the place where the advertisement image provided through the consumer terminal 10 is photographed and an identification code capable of recognizing the advertisement place in one side of the advertisement medium or in the advertisement image desirable. In addition, a check-in person may be inserted into the advertisement image to provide the advertisement. At this time, the identification code may be a number, a letter, a figure (shape), a combination thereof, a one-dimensional code (bar code), a two-dimensional code (QR code), or a three-dimensional code (smart tag). This identification code can be used to collect information about advertising media, places, and further regions that have excellent advertising effects when collecting and analyzing advertisement exposure information.

FIG. 2 is a block diagram illustrating a configuration of an advertisement providing server according to an exemplary embodiment of the present invention. Referring to FIG.

2, an advertisement providing server 20 according to an exemplary embodiment of the present invention includes a transmitting and receiving unit 21, an advertisement image identifying unit 22, an advertisement exposure information extracting unit 23, an advertisement exposure information DB 24, A membership information identifying unit 25, a recognition time detecting unit 31, a recognition time comparing unit 32, a point calculating and accumulating unit 26, a ranking calculating unit 27 and a membership information DB 28. And an advertisement cost calculator 29 for calculating an advertisement cost based on the detected advertisement exposure information.

The transceiver unit 21 provides the advertisement image to the consumer terminal 10 through the communication network 1. When the advertiser requests to view the advertisement exposure information, the advertisement exposure information stored in the network 1 is provided to the advertiser terminal 30 through the network 1. In addition, a recognition signal and an advertisement image provided from the consumer terminal 10 via the communication network 1 are received in real time.

The advertisement image identification unit 22 receives the advertisement image from the transmission / reception unit 21 and receives the advertisement image from the current consumer through the identification code included in the advertisement image, Is extracted and extracted. At this time, the advertisement image identification unit 22 may be a numeric character, a character, a figure (shape) or a combination thereof, or a one-dimensional code (barcode), a two- ). ≪ / RTI >

The advertisement exposure information extracting unit 23 extracts advertisement exposure information including the number of times of the advertisement exposure and the advertisement exposure time from the advertisement image provided from the advertisement image identification unit 22, And the like in the advertisement exposure information DB 24. [

The advertisement exposure information DB 24 stores the advertisement information identified through the advertisement image identification unit 22 and the advertisement exposure information extracted through the advertisement exposure information extraction unit 23 together. That is, advertisement exposure information is stored for each identification code, that is, for each advertisement product (or for each advertiser) based on the advertisement information and the advertisement exposure information, and the advertiser can perform authentication process using the terminal 30 It is possible to view advertisement exposure information by advertisement in real time.

Accordingly, it is possible for the advertisement provider to provide the objectified and verified advertisement exposure information in real time to the advertiser based on the advertisement exposure information provided from the consumer in real time, and the advertisement exposure ratio (29) It is possible to reduce the disagreement between the advertiser and the advertisement provider in the calculation process and to increase the efficiency of the advertisement cost allocation by efficiently allocating the advertisement cost.

The member identification unit 25 extracts consumer information, that is, member information, for transmitting the advertisement image to the advertisement providing server 20 through the communication network 1. [ The member identification unit 25 can automatically identify the member through the execution operation of the advertisement service application installed in the terminal of the consumer, and can identify the member by extracting the member information during the member authentication process. In addition, the member information can be extracted based on the unique terminal information of the consumer terminal 10 to identify the member.

The recognition time detection unit 31 detects a recognition signal that recognizes the face or iris of the user provided from the consumer terminal 10 through the sensing unit or a recognition signal that recognizes the touch of the image progress bar provided at the lower end of the advertisement image And detects the input time and provides it to the recognition time comparison unit 32.

The recognition time comparing unit 32 compares the recognition time detected by the recognition time detecting unit 31 with the set value. At this time, the set value may be set to 50% of the total time of the corresponding advertisement image.

The point calculation and accumulation unit 26 calculates and accumulates and accumulates points based on the advertisement exposure information extracted from the advertisement exposure information extraction unit 23 and the comparison result of the recognition time comparison unit 32. [ Preferably, the points are provided and calculated according to the detected recognition time or the number of touches, and the accumulated points are calculated by adding up the calculated points and the pre-calculated accumulated points.

For example, the point calculating and accumulating unit 26 may compare the recognition time of the image progress bar provided at the lower end of the advertisement image with the recognition time of the face or the iris, Provide the point to the consumer when the recognition time exceeds the set value.

The ranking counting unit 27 counts the ranking for each member through the accumulated points calculated through the point calculation and accumulation unit 26. [ The aggregated ranking of members is used for coupon or prizes. The accumulated points and the member-specific ranks calculated through the point calculation and accumulation unit 26 are stored in the member information DB 28, and the stored member information can be browsed by the consumer.

4 is a flowchart illustrating a method for collecting and analyzing advertisement exposure information according to an exemplary embodiment of the present invention.

Referring to FIG. 2 and FIG. 4, the advertisement image is provided from the advertisement providing server 20 at the same time as the execution of the advertisement service application, and is provided to the consumer through the consumer terminal 10. That is, the consumer can view the advertisement image provided from the advertisement providing server 20 simply by executing the advertisement service application.

At this time, the advertisement providing server 20 can provide a different advertisement image for each consumer. The advertisement image can be directly selected by the consumer, or the advertisement providing server 20 can identify the consumer based on the personal information of the consumer, According to taste and interests.

Thereafter, the advertisement image is photographed using the camera mounted on the consumer terminal 10, and at the same time, the photographed advertisement image is provided to the advertisement providing server 20 through the communication network 1 in real time (S31, S32).

Then, the advertisement providing server 20 receives the advertisement image received in real time via the communication network 1, recognizes the identification code included in the received advertisement image, and recognizes the advertisement location (area) where the currently received advertisement image is provided, , Advertisement medium, advertisement product, and the like (S33).

Then, the advertisement providing server 20 extracts the advertisement exposure information including the number of times of advertisement exposure and the advertisement exposure time based on the received advertisement image and stores it in the advertisement exposure information DB 24 (S35, S36). That is, the number of times of exposure and the exposure time of each advertisement are extracted and stored.

Thereafter, the advertisement providing server 20 provides the advertisement exposure information of the corresponding advertisement stored in the advertisement exposure information DB 24 when the advertiser requests to view the advertisement exposure information for the advertisement (S36, S37).

5 is a flowchart illustrating a point calculation and accumulation method according to an exemplary embodiment of the present invention.

2 and 5, the consumer captures an advertisement image provided from the advertisement providing server 20 using the terminal 10, and transmits it to the advertisement providing server 20 (S41, S42).

Thereafter, the advertisement providing server 20 identifies the member providing the current advertisement image (S43).

After detecting the number and time of providing the advertisement video for each member, the user calculates and accumulates points according to the number and time of providing the advertisement image for each member (S44).

Thereafter, the member-by-member ranks are counted based on the cumulative points, and the aggregated member-by-member ranks and cumulative points are stored in the member information DB 28 (S45, S46). The membership ranking and accumulated points stored in the member information DB 28 are used as data for determining coupons and prizes.

6 is a flowchart illustrating a point calculation method according to an embodiment of the present invention.

Referring to FIGS. 2 and 6, the advertisement service server 20 accesses the advertisement providing server 20 through execution of the advertisement service application, and receives advertisement images from the advertisement providing server 20 in real time.

Then, after recognizing in real time the touch of the image progress bar provided at the bottom of the advertisement image or the face or iris of the consumer through the sensing means driven in conjunction with the execution of the advertisement service application, To the advertisement providing server 20 (S51).

Thereafter, the recognition time is detected from the face or iris of the consumer transmitted from the consumer terminal 10, or the recognition signal corresponding to the touch of the image progress bar provided at the lower end of the advertisement image (S52).

After comparing the recognition time with the set value, if the recognition time exceeds the preset value, the point is provided to the consumer (S53, S54). For example, if the recognition time exceeds a preset value, for example, 50% of the total time of the corresponding advertisement image, a point is provided.

3 is a block diagram illustrating a configuration of an advertisement providing server according to another example of the present invention.

3, an advertisement providing server 20 according to another exemplary embodiment of the present invention includes a transmitter / receiver 21, an advertisement image identification unit 22, advertisement exposure information An advertisement exposing information DB 24, a member information identifying unit 25, a point calculating and accumulating unit 26, a ranking aggregating unit 27, a member information DB 28 and an advertisement cost calculating unit 29 ). However, instead of the recognition time detecting unit 31 and the recognition time comparing unit 32 of the advertisement providing server according to the example, the touch frequency detecting unit 41 and the touch frequency comparing unit 42 are included.

Hereinafter, the same configuration as that of the advertisement providing server according to the example will be replaced with the above description, and the touch frequency detecting section 41 and the touch frequency comparing section 42 will be mainly described.

As described above, the consumer terminal 10 detects the touch of the advertisement image screen on the touch screen in cooperation with the advertisement image provided from the advertisement providing server 20, or transmits the check factor (for example, Or the like), or senses the touch of the image progress bar provided at the bottom of the advertisement image, and provides the sensed image to the advertisement providing server 20.

The checker included in the advertisement image may be any one of characters, graphics, or images superimposed on the advertisement image or displayed identifiably on a part of the advertisement image, or two or more of them may be used in combination.

The touch frequency detector 41 receives the recognition signal provided from the consumer terminal 10, detects the number of taps within the total time of the advertisement image, and provides the detected number of taps to the recognition time comparator 32.

The touch number comparing unit 42 compares the detected number of touches with the set value through the touch number detecting unit 41. [ At this time, the set value should be determined in consideration of the total time of the advertisement image. That is, the total time of the advertisement image is divided into a predetermined section, only one touch is valid within the divided section, and the number of times that the number of effective touches becomes 50% of the total divided section is set as the set value. For example, if the advertisement image is divided into 10 sections, the set value is 5.

The point calculation and accumulation unit 26 calculates and accumulates and accumulates points based on the advertisement exposure information extracted from the advertisement exposure information extraction unit 23 and the comparison result of the touch number comparison unit 42. [ That is, the point calculation and accumulation unit 26 calculates points by taking into consideration the number and time of the advertisement images transmitted by the consumer through the terminal and the number of touches, and outputs the calculated points and the pre- And the accumulated points are calculated.

Preferably, the point calculation and accumulation unit 26 provides points based on the number of touches. As a result of the comparison by the touch number comparison unit 42, the touch count of the advertisement image screen on the touch screen is interlocked with the advertisement image, Or the number of touches of the check factor (e.g., character, figure, figure, etc.) included in the advertisement image exceeds the set value or the number of touches of the image progress bar provided at the lower end of the advertisement image exceeds the set value Provide points to consumers if they exceed.

FIG. 7 is a flowchart illustrating point calculation and accumulation methods according to another example of the present invention, and is a flowchart illustrating point calculation and accumulation methods according to touch counts.

Referring to FIGS. 3 and 7, the advertisement service server 20 accesses the advertisement providing server 20 through execution of the advertisement service application, and receives advertisement images from the advertisement providing server 20 in real time.

Thereafter, by using the sensing means driven in conjunction with the execution of the advertisement service application, a touch of the advertisement image screen input through the touch screen of the consumer terminal 10, a touch of the checker included in the advertisement image, The touch of the image progress bar provided at the bottom, and transmits the recognition signal to the advertisement providing server 20 continuously (S61).

Thereafter, a recognition signal continuously received corresponding to any one of the touch of the advertisement image screen transmitted from the consumer terminal 10, the touch of the check-in person included in the advertisement image, or the touch of the image progress bar provided at the lower end of the advertisement image, (S62).

Thereafter, when the number of times of tapping is greater than 50% of the set value, for example, the total time of the corresponding advertisement image, the point is provided (S63 , S64).

Meanwhile, the method for collecting and analyzing the advertisement exposure information according to the present invention is not limited to a specific advertisement medium such as an advertisement practice mat, and can be applied to various advertisement media (TV, newspaper, etc.) as well.

In other words, additional points may be paid when an advertisement image is photographed and transmitted through another advertisement medium that is not planned. In addition, a QR code may be added to the advertisement medium designed to distinguish the advertised media from other advertisement media It may be possible to distinguish it from an advertisement medium that is not inserted and planned. Here, the designed advertisement medium means an advertisement medium in which the advertisement provider and the advertiser have agreed in advance to obtain the advertisement exposure information exposed through the specific advertisement medium.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. As such, the present invention can be implemented by combining these. Accordingly, the invention is only defined by the scope of the claims set forth in the claims.

1: communication network 10: consumer terminal (member terminal)
20: Advertisement providing server 30: Advertiser terminal
21: Transmitting / receiving unit 22:
23: advertisement exposure information extracting unit 24: advertisement exposure information DB
25: member identification unit 26: point calculation and accumulation unit
27: Ranking section 28: Member information DB
29: advertisement cost calculation unit 31: recognition time detection unit
32: recognition time comparing section 41: touch frequency detecting section
42: touch frequency comparison unit

Claims (9)

And a sensing means for sensing a screen touch of the advertisement image, a check factor touch included in the advertisement image, or a progress bar touch of the advertisement image in association with an advertisement image displayed on the touch screen, and generating a recognition signal corresponding thereto, The advertisement service application is stored in the memory unit and the advertisement image is received through execution of the advertisement service application and the recognition signal generated by the sensing unit while the consumer watches the advertisement image through the touch screen is continuously A consumer terminal for transmitting; And
The method includes providing the advertisement image to the consumer terminal, extracting a touch frequency from the recognition signal sensed by the sensing means, and providing a point to the consumer when the touch frequency exceeds a preset value, The total time of the image is divided into a predetermined section, and only one touch is validated and accumulated in the divided section, and the set value is set to 50% of the number of divided sections in which the total time of the advertisement image is divided. ; The advertisement exposure information collecting and analyzing system using the communication terminal. delete delete delete The method according to claim 1,
Wherein the check-in person included in the advertisement image is any one of a character, a graphic or an image superimposed on the advertisement image or displayed identifiably on a part of the advertisement image. system. delete delete delete delete

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