KR101419504B1 - System and method providing a suited shopping information by analyzing the propensity of an user - Google Patents

Abstract

The present invention relates to a system for providing customized shopping information through analysis of user's tendency to provide effective shopping information through analysis of purchase intention of each user, and more particularly to a user information collection module for collecting formatted data or unstructured data related to a user. An ontology module for ontology processing the information collected through the user information collection module to generate at least one commodity tag and at least one inclination tag for each commodity tag; And a tag matching storage module for mapping the goods tag generated through the ontology module to the at least one inclination tag and storing the same in a user information database.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and method for providing customized shopping information through user-

The present invention relates to a customized shopping information providing system, and more particularly, to a customized shopping information providing system and method by analyzing a user's propensity to provide effective shopping information through analysis of each user's purchase propensity.

In the modern information society, computers and the Internet have emerged as the essential tools of new communication as a medium to transmit various information. As a result, computers and internet users are protected from the various disadvantages and disadvantages of informationization, Rapid adaptation and continuous new changes are required for rapid environmental change.

In addition, the Internet does not mean a computer and a computer are connected to each other, but rather serves as a new medium for realizing mutual communication between a company, an individual, and an individual. Accordingly, interest in various advertisements on the Internet is increasing day by day.

As a result, the electronic commerce using the Internet is also increasing explosively due to the development of the Internet. However, as the amount of information provided through the Internet increases exponentially, the user has to spend a lot of time and effort in searching, searching, and comparing information. In other words, with the advent of information overload, consumers have to spend more time in selection and decision making because of the excess of information, service, and production.

Recently, various social commerce sites are emerging due to the development of social commerce. However, such conventional social commerce does not fully utilize the advantages of the social network service and has many problems, so it can not be activated as expected.

On the other hand, as a technology related to services using social commerce, Korean Patent Laid-Open Publication No. 2012-0033560 entitled " Method of providing a social commerce service and a computer readable recording medium (BC Card Co., Ltd.) ) Periodically receives product information corresponding to a keyword registered in advance by the user through the mobile terminal, invites other social network service users who have registered keywords similar to themselves to purchase the product, A method for providing a social commerce service to register in real time in a social network service is disclosed.

However, the conventional e-commerce services using the social commerce provide only pieces of information but have a limitation in providing information of products desired by the users comprehensively and effectively.

Therefore, there is a need for an effective shopping curation providing method for improving complex shopping activities under an overelected e-commerce environment.

[Patent Document 1] Korean Published Patent Application No. 2012-0033560 A method of providing a social commerce service and a computer-readable recording medium storing a program therefor (BC Card Co., Ltd.) 2012.04.09

An object of the present invention is to provide a customized shopping information providing system and method by analyzing user tendency analysis that can provide optimized curation for each item of interest for each individual by analyzing a tendency of each individual item of interest.

Another object of the present invention is to provide an information processing apparatus and method capable of providing optimal curation of individual items of interest by collecting trend information of individual items of interest from information on individual activities through various external servers at the time of membership registration and analyzing the collected information And provides a system and a method for providing customized shopping information through user tendency analysis.

It is another object of the present invention to provide a method of analyzing a user's tendency to provide optimal personalized shopping information according to collected personalized goods and related inclination analysis, The present invention provides a system and method for providing customized shopping information through a shopping center.

In order to achieve the above-described object of the present invention and to achieve the specific effects of the present invention described below, the characteristic structure of the present invention is as follows.

According to an aspect of the present invention, a customized shopping information providing system through user tendency analysis includes a user information collection module for collecting fixed data or unstructured data related to a user; An ontology module for ontology processing the information collected through the user information collection module to generate at least one commodity tag and at least one inclination tag for each commodity tag; And a tag matching storage module for mapping the goods tag generated through the ontology module to the at least one inclination tag and storing the same in a user information database.

Preferably, the form data is personal profile data input by the user when joining the membership.

Preferably, the atypical data is data that the user has acted through the external server and is collected through the external server.

Preferably, the system further includes a membership registration processing module for performing a membership registration process according to the information input from the user, wherein the membership registration processing module receives information related to an account of the external server from the user So that the activity information of the user can be collected from the external server.

Preferably, the ontology module includes at least one of a preprocessing process for morpheme analysis of a question content, a morphological analysis process for extracting a term for an irregular document, and a term standardization process for standardizing terms appearing in a document using a tag ontology And performs one of the processes.

According to another aspect of the present invention, there is provided a method of providing customized shopping information by analyzing user tendencies, the method comprising the steps of: Collecting the user-associated formal data or unstructured data; Ontology processing the information collected through the user information collection module by the ontology module to generate at least one commodity tag and at least one incentive tag for each commodity tag; And mapping the goods tag generated through the ontology module by the tag matching storage module with the at least one inclination tag and storing the mapping in the user information database.

Meanwhile, the information for providing the customized shopping information providing method through the user inclination analysis can be stored in a recording medium readable by the server computer. Such a recording medium includes all kinds of recording media in which programs and data are stored so that they can be read by a computer system. Examples include ROMs (Read Only Memory), Random Access Memory, CD (Compact Disk), DVD (Digital Video Disk) -ROM, magnetic tape, floppy disk, optical data storage device, (For example, transmission over the Internet). Such a recording medium may also be distributed over a networked computer system so that computer readable code in a distributed manner can be stored and executed.

As described above, according to the present invention, the trend information related to the product is analyzed according to the present invention, in addition to the conventional concept of providing only the interested product information in the shopping information providing method, so that the optimized product information is more effectively There is an advantage that can be provided.

In addition, according to the present invention, when members join, it is possible to associate each member with an account of an external server in which each member is active, collect activity information from the linked account, analyze the inclination information related to the commodity and the commodity from the collected information, There is an advantage that the optimized product information can be effectively provided.

1 is a view showing a concept of a customized shopping information providing system according to the present invention.
2 is a diagram illustrating a mapping relationship between tag ontologies according to an embodiment of the present invention.
3 is a diagram illustrating a platform of a service system implemented in accordance with an embodiment of the present invention.
4 is a view illustrating a concept of a social network based shopping service platform according to an embodiment of the present invention.
5 is a block diagram showing a detailed configuration of a customized shopping information providing system according to an embodiment of the present invention.
6 is a diagram illustrating an automatic tagging and tag recommendation algorithm using an ontology according to an embodiment of the present invention.
FIG. 7 is a diagram illustrating a procedure for providing customized shopping information through user tendency analysis according to an embodiment of the present invention.
8 to 10 are views showing detailed service procedures according to an embodiment of the present invention.
11 to 13 are views showing service providing screens implemented according to an embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which the claims are entitled, if properly explained. In the drawings, like reference numerals refer to the same or similar functions throughout the several views.

The present invention discloses a system and method for providing personalized shopping information through user tendency analysis applying a personal and product incentive mapping system to enhance reliability and recommendation accuracy of shopping curl.

That is, according to the embodiment of the present invention, the propensity for each product is analyzed through ontology modeling, a tag is set for each propensity for each product, and the proprietary or unstructured data collected for each individual is used And provides the shopping information optimized for the user by matching each product tag and the inclination tag for each individual.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, so that those skilled in the art can easily carry out the present invention.

1 is a view showing a concept of a customized shopping information providing system according to the present invention. Referring to FIG. 1, it is possible to provide optimized shopping information and shopping curation information by collecting activity information of a user and analyzing taste or inclination information of each product according to the collected information.

For example, when a question about a specific product is registered through the system according to the present invention, a related tag is provided through trend information about the analyzed product for the user, or information about the related product is provided, It is possible to provide optimized information to the user.

In addition, the system according to the present invention collects review information, purchase experience information, price information, and the like of a product, stores it in a database, extracts product-related comprehensive information corresponding to the analyzed tendency from the collected database, Can be provided to the user.

In addition, according to the embodiment of the present invention, access to the system and extension of service can be performed through information posted in connection with various external social network services (SNS) sites.

2 is a diagram illustrating a mapping relationship between tag ontologies according to an embodiment of the present invention. Before describing the mapping relationship between the tag ontologies according to the embodiment of the present invention, the concept of the ontology applied to the present invention will be schematically described.

An ontology is a data model that represents a specific domain and is defined as a set of formal vocabularies describing a concept belonging to a specific domain and a concept between concepts. In addition, an ontology, which is a set of vocabularies described by a formal language, is used for reasoning (inference). On the other hand, ontology technology has been used as a new tool for information retrieval that can effectively manage web resources. In addition, ontology is used in the field of machine translation and artificial intelligence in natural language. In recent years, as a key element of the Semantic Web using the ontology that describes the Internet resources of a specific field and the relationship between them, Be attracting attention

In the present invention, a tag for each product and an inclination tag for each product are generated by applying the ontology technology. Then, using the collected information for each individual, the product tag and the inclination tag are mapped for each individual item of interest. That is, as shown in FIG. 2, as a basic data for product tag and incentive tag mapping for individual items of interest, the present invention generates and manages tags for each product by ontology modeling as shown in FIG.

That is, referring to FIG. 2, a tag for each product (e.g., camera in FIG. 2) is generated and hierarchically structured and stored as shown.

Also, according to the embodiment of the present invention, at least one inclination tag related to each product (e.g., camera) is generated through ontology analysis and stored in a database.

On the other hand, as shown in the figure, a propensity tag for a price, a brand, a quality, a color, a lens group, a moving image quality, and the like can be generated for a camera. , The lens group, and the moving image quality are mapped to the DSLR tag of the camera and stored.

By doing so, rather than providing each user with information about a product merely, according to the embodiment of the present invention, more efficient and effective product information can be obtained through information on the propensity or attribute of the user, Can be provided.

Meanwhile, the product tag and the incentive tag of each user can be generated from information collected in association with an external server (e.g., an SNS server) in which the user is active as described later, It is possible to analyze and generate various kinds of information generated through the activities of the user.

3 is a diagram illustrating a platform of a service system implemented in accordance with an embodiment of the present invention. Referring to FIG. 3, a platform for providing optimized shopping information using tag mapping information for each shopping item and tendency can be implemented according to an embodiment of the present invention.

For example, when a user registers a question about a specific product on the platform, the other user registers an answer by referring to the propensity information of the corresponding product analyzed for the user who registered the question, The curation information can be registered.

Also, for example, if information on a first subject is posted, answers and comments on the first subject are posted through a service platform implemented in accordance with the present invention, and corresponding A posting can be provided to each user.

4 is a view illustrating a concept of a social network based shopping service platform according to an embodiment of the present invention. Referring to FIG. 4, the shopping center service platform according to the embodiment of the present invention collects data from each user, generates a product tag for each user and an inclination tag for each product from the collected information, .

Meanwhile, the service platform provider according to the present invention can provide advertisements in cooperation with other businesses and receive commissions for the advertisements. In addition, the service platform may be provided with a commission in cooperation with the shopping mall. Therefore, the social curation shopping platform according to the embodiment of the present invention can operate in conjunction with a provider server or a shopping mall server.

That is, according to the embodiment of the present invention, in the social curation shopping platform, a question, or a post posted by a user, a consumer, a power user, and the like on various social network services or a web site is collected and analyzed by a method And maps and stores the related goods tag and the inclination tag as an analysis result, and provides the shopping information optimized for the user according to the analyzed goods tag and the inclination tag.

Hereinafter, the detailed configuration and function of the customized shopping information providing system through user tendency analysis according to the embodiment of the present invention will be described in detail with reference to FIG. 5 and FIG.

5 is a block diagram showing a detailed configuration of a customized shopping information providing system according to an embodiment of the present invention. 5, a customized shopping information providing system according to an exemplary embodiment of the present invention includes a membership registration processing module 511, a question processing module 512, an external SNS interworking module 513, a user information collection module 514, An ontology module 515, a tag matching storage module 516, a question processing module 517, a content recommendation module 518, a tag recommendation module 519, a curation processing module 520, have.

In addition, the customized shopping information providing system may further include a user information database 521 and a content information database 522.

In the meantime, each component of the customized shopping information providing system is shown separately in the drawing in order to show that it can be separated functionally and logically, and it means that it is physically separate component or is implemented as separate code no.

In this specification, each functional unit (or module) may mean a functional and structural combination of hardware for carrying out the technical idea of the present invention and software for driving the hardware. For example, each functional unit may refer to a logical unit of a predetermined code and a hardware resource for executing the predetermined code, and may be a code physically connected to the functional unit, But can be easily deduced to the average expert in the field of the invention.

Also, in this specification, a database may mean a functional and structural combination of software and hardware that stores information corresponding to each database. The database may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database. In addition, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to the database.

First, when the user joins the system according to the present invention, the membership subscription processing module 511 receives various kinds of information, stores the information in the user information database 521, and performs a function of registering the user .

At this time, the user information collection module 514 collects relevant information when the user registers or changes information of the user. For example, information related to the product information and the inclination information among various kinds of information inputted by the user when registering the membership can be stored in the user information database 521. [

In addition, the user information collection module 514 may collect information related to a user from an external server according to an embodiment of the present invention. For example, the user can input information (for example, an external SNS account (e.g., Twitter, Facebook, etc.)) with the system according to the present invention by inputting an external service account Can be collected.

That is, the user information collection module 514 collects information posted by the user through the SNS server from the SNS server for the external SNS account input by the user through the external SNS interworking module 513 .

The external SNS interworking module 513 performs a function of interfacing the system according to the present invention with an external SNS server or the like. Meanwhile, the system according to the present invention can be interworked with any external or internal server as well as an external SNS server, and the interworking with the SNS server is only illustrative for explaining the present invention, but the present invention is not limited thereto . That is, the user information collecting module 514 according to the present invention can collect the user's various kinds of information from the corresponding server by interlocking the accounts of the internal and external servers that the user subscribes and performs various activities (for example, posting, Activity information can be collected.

In addition, according to the embodiment of the present invention, the questionnaire processing module 512 provides questionnaires according to a separate format to the registered user and receives answers to the collected items, thereby collecting the goods and tendency related information directly from the user .

As described above, the information collected through the user information collection module 514 and the questionnaire processing module 512 (for example, the personal information input by the user at the time of membership registration or the external SNS collected through the external SNS interworking module 513) And the like) to the ontology module 515.

The ontology module 515 models ontologies of various information collected through the user information collection module 514 to tag at least one product for the corresponding user, and tags at least one tendency for each product do.

If at least one product and tendency is tagged, the tag matching storage module 516 matches at least one inclination tag for each product tag and stores the at least one propensity tag in the user information database 521. Accordingly, in the user information database 521, basic information of each user who is registered as a member in the system according to the present invention is stored, and a product tag generated from information collected for each user and at least one The tag of interest is mapped and stored. A specific embodiment in which tags are generated and matched by the ontology module 515 and the tag matching storage module 516 will be described later with reference to FIG.

As described above, according to the embodiment of the present invention, when the product tag and the inclinable tag are mapped and stored for each user in the user information database 521, the stored goods tag and the inclinable tag are utilized in accordance with various activities of the user, Information can be provided.

For example, when a user creates a shopping-related question through the system according to the present invention, the question processing module 517 analyzes the created question and combines it with the goods and tendency related information already stored in the user information database 521 It is possible to provide optimized information by accurately analyzing the propensity of the product.

That is, the question processing module 517 extracts the product and tendency-related unstructured data from the created question content, maps the tendency related to the goods through the ontology module 515, and stores the mapped data in the user information database 521. In addition, according to the embodiment of the present invention, the recommendation tag and the automatic tagging data are received through the ontology module 515 and the tag for the product and the tendency is recommended to the user through the tag recommendation module 519.

In addition, the user can check the goods and tendency information for the user who created the question through the content recommendation module 518, and search for the goods-related contents matching the goods and tendencies through the contents information database 522 and provide the goods to the user .

In addition, answer information on the question registered by another user through the curation processing module 520 can be provided to the user who created the question. At this time, according to the embodiment of the present invention, it is possible to provide optimal curation by providing the user who registers the answer information with the product and orientation information for the user who created the question.

6 is a diagram illustrating an automatic tagging and tag recommendation algorithm using an ontology according to an embodiment of the present invention. Referring to FIG. 6, when question information is inputted through a web page provided in a system implemented according to an embodiment of the present invention, automatic tagging information is generated from the inputted question information, and tag recommendation information is generated have.

More specifically, when a question is input, a keyword is extracted through a preprocessing process. The preprocessing process may include at least one process. For example, the preprocessing step may include a step of morpheme analysis of a question content sentence, combining terminology, and processing an abbreviated word referring to an abbreviated-word dictionary database.

That is, the preprocessing process first extracts terms through a morphological analysis process, and performs a term combining process to search for meaningful compound nouns based on the extracted terms. The morpheme analysis process is a process of extracting terms from an unstructured document, and terminology extraction may use a public morpheme analyzer. In this case, structural position information can be given to use the structural features of the extracted term as weight values, and it is desirable to store the position information in which the terms appear in the document in order to define compound nouns.

Next, the term standardization process is performed, and the terms appearing in the document are standardized using the tag ontology. In this case, when the same term is expressed in various forms such as thesaurus and punctuation, not only the importance of the term is lowered but also the inefficiency of the search can be brought about. Therefore, it is desirable to process the misconceptions and similar term sets of terms into one representative term using the tag ontology.

When the term standardization work is completed in this way, automatic tagging and tag recommendation procedures can be performed. The automatic tagging and tag recommendation procedure can be classified into a method for tagging a large amount of documents generated in the past and a method for recommending a tag for a new document. In the automatic tagging and recommendation procedure, the tag weight is calculated based on the structural characteristics of the document and the tag ontology mapping in the document, and the tagging and the tag are recommended using the tag weight.

The automatic tagging procedure is a procedure for efficiently assigning a meaningful tag to a large amount of generated documents. First, we construct a candidate tag set by terminating the term using the tag ontology for the term set extracted from the document. Based on this, a Top-N tag is assigned to a document by applying a TWCIDF method reflecting the weight of the tag. The TWCIDF method is an embodiment of a tag assigning method, and the present invention is not limited to this. The method is a sum of a product weight for each structure of a document, a tag appearance frequency for each document structure, and a tag ontology mapping, .

The tag recommendation procedure is a procedure for recommending a tag to a user for a new document. That is, the tag weight is reflected after the preprocessing process and the term standardization process as described above for the new document. Since the new document contains the field in which the document is to be included, it is desirable to reflect sector weighting. At this time, the field tag weight can be calculated by dividing the number of documents in which candidate tags are displayed in the number of documents in each field.

In addition, the user can directly add, modify, and delete the tag database through the user open tag dictionary page. That is, the tag and the inclination tag for each product generated by the ontology modeling according to the present invention are stored and managed in a tag database, and the stored tag information is used for mapping an interest tag of each user and an inclination tag of each product, As described above, the user can update the basic tag information directly.

On the other hand, the tag generation and recommendation procedures through the ontology modeling have been presented as an example to facilitate understanding of the present invention. Therefore, it is possible to implement it by any other method, and the present invention is not limited to the method of FIG.

Hereinafter, with reference to FIG. 7 to FIG. 10, a customized shopping information providing procedure and detailed detailed procedures according to an embodiment of the present invention will be described.

FIG. 7 is a diagram illustrating a procedure for providing customized shopping information through user tendency analysis according to an embodiment of the present invention. Referring to FIG. 7, the user accesses the system according to the present invention and proceeds with the membership subscription (S701) procedure. In operation S702, interworking information (e.g., SNS account, etc.) with an external server (e.g., an external SNS server) is input according to an embodiment of the present invention. In accordance with the input of the external SNS server interworking account, the system according to the present invention accesses the corresponding external SNS server and collects various information that the user has acted on (S703).

The collected information is analyzed with reference to the tag database analyzed by the ontology modeling according to the embodiment of the present invention and at least one inclination tag mapped to each goods tag and the goods tag of the user is generated according to the analysis It is stored in the database. Meanwhile, information (e.g., personal information, profile information, etc.) input by the user at the time of membership registration is also analyzed to generate a goods tag and an incentive tag.

In addition, according to the embodiment of the present invention, questionnaire information for tendency analysis can be additionally provided. When a user registers an answer to the questionnaire providing, Tag.

After completing the product tag and the inclination tag generation process through analysis of various form data and unstructured data, various activities (S706) of the user (for example, question registration, answer registration, content creation, electronic commerce, Is analyzed on an ontology and stored in a database, or the tag information analyzed for each activity is applied to provide optimal information to a user.

8 to 10 are views showing detailed service procedures according to an embodiment of the present invention.

Referring to FIG. 8, when a registered user creates a shop-related question (S801) as shown in FIG. 12, the created question is analyzed by the ontology module (S802). Then, as described above with reference to FIG. 6, tag recommendation or automatic tagging is performed according to the analysis result (S803). At this time, the goods tag or the incentive tag generated according to the analysis of the question is registered in the user database (S804)).

As such, when the question registration procedure is completed (S805), the contents associated with the stored tags are extracted from the contents database and exposed on the web page (S806), thereby providing the product information optimized for the user.

Next, referring to FIG. 9, another user can provide a curation by registering an answer to a registered question as shown in FIG.

Accordingly, the user who provides the curation first searches the question, confirms that the question related to the search result is exposed (S901), confirms the question content and the goods tag and the inclination tag matched with the inquiry (S902) do. At this time, according to the embodiment of the present invention, it is possible to automatically expose content (e.g., review information, price information, product related information, etc.) registered by the tag related to the tag. In addition, the user adds a reply to the content, adds a curation content such as a link to a sale item, and registers a curation response (S904). The information registered according to the answer registration is notified to the questioner, and the answer content can be received.

Referring to FIG. 10, a member who subscribes to the system can directly generate content related to a product. For example, information such as review, purchase information, and usage period of a specific product can be registered.

First, a user who wishes to create the content accesses MyBoard (S1001) and starts content creation (S1002). Then, the content classification is selected (S1003), and the tag related to the content (that is, the goods tag and the inclination tag according to the embodiment of the present invention) is registered (S1004).

Then, the content is directly created and the content registration is completed (S1006). The content created upon completion of the content registration is stored in the content database. Accordingly, when the tag is searched according to the goods tag and the inclination tag registered together with the registered contents, the registered corresponding contents can be automatically provided together.

Meanwhile, although not described above, it is possible to provide an electronic commerce (for example, an intermediary transaction or a direct transaction) through the system according to the present invention, or to perform various other activities (for example, SNS followings, Can be performed.

11 to 13 are views showing a shopping curation service screen implemented according to an embodiment of the present invention.

Referring to FIG. 11, a question can be entered in a question input field in a web page provided through a system according to an embodiment of the present invention. Therefore, as shown in FIG. 12, in the question field, "I am going to purchase a smartphone, what about the iPhone 4s? Etc., the input question is analyzed as shown in FIG. 6 according to an embodiment of the present invention to perform automatic tagging, and at least one tag is recommended. In addition, the inputted question content can be analyzed by the ontology module and stored in the database of the corresponding user as described above.

Accordingly, as shown in FIG. 12, the tags related to the smartphone are structured and displayed, and when a specific tag is selected, information of the goods related to the tag is displayed on the right side. In addition, the inclination tag of the user can be extracted through the question content analysis, and the related recommendation tag can be provided. For example, since the price related to the question is included in the above-mentioned question, the price can be recommended as a bias tag, and if the user selects a price tag, the product with low price can be displayed.

In addition, referring to FIG. 13, the content of the user's question and the tag information provided as a result can be stored for each user, and when the user logs in, the corresponding information can be confirmed.

In addition, as shown in FIG. 12, the product information corresponding to the tag selected by the user may be summarized and displayed, or detailed information about each product and collected review information may be provided as shown in FIG. In addition, as shown in FIG. 13, various statistical information may be provided along with detailed information of a product corresponding to each tag.

The various operations and functions as described herein with respect to the various methods may be performed by any of a number of types of functions, such as a particular processing function and / or a processing function implemented therein, and / ≪ / RTI > For example, such functions may be described herein, as well as performing various operations and processes as described herein, or any other operations and functions as described herein, etc., or the like, And may perform such operations, processes, and the like.

In some embodiments, such functions (which may be implemented on the same device or on distinct devices) may be implemented in such a manner and in accordance with various aspects of the present invention, etc., and / Operations and functions, and their equivalents. In some embodiments, such processing is performed together by the first functional portion in the first device and the second functional portion in the second device. In other embodiments, such processing, operations, etc. are performed entirely by the processing units within one particular apparatus. Even in other embodiments, such processing and operations are performed using at least a first functional portion and a second functional portion within a single device.

Also, in the foregoing description, the terms " system, " " device, " and " section " may be a single processing device or a plurality of processing devices. Such a processing device may be a microprocessor, a microcontroller, a digital signal processor, a microcomputer, a central processing unit, a field programmable gate array, a programmable logic device, a state machine, a logic circuit, an analog circuit, a digital circuit, and / (Analog and / or digital) based on hard coding of operational instructions. The processing module, module, processing circuit, and / or processing unit may be implemented as a single memory device, a plurality of memory devices, and / or a combination of the processing modules, the processing circuitry, and / Lt; / RTI > memory and / or an integrated memory element. Such a memory device may be any device that stores read only memory (ROM), random access memory (RAM), volatile memory, non-volatile memory, static memory, dynamic memory, flash memory, cache memory, and / . If the processing module, the module, the processing circuit, and / or the processing unit include one or more processing devices, the processing devices may be centrally located (i.e., directly or indirectly via a wired and / Connected), distributed (e.g., cloud computing via an indirect connection over a local and / or wide area network). If the processing module, module, processing circuit, and / or processing unit implements one or more of those functions through a static machine, analog circuitry, digital circuitry, and / or circuitry, memory and / It should further be noted that the corresponding operating instructions may be internal or external to the circuit including the static machine, analog circuitry, digital circuitry, and / or logic circuitry. The memory element may be stored and the processing module, module, processing circuitry, and / or processing unit may be configured to store a hard-coded and / or hard-coded data item corresponding to at least a portion of the steps and / or functions depicted in one or more of the figures It should be further noted that it carries out operational instructions. Such a memory device or memory element may be included within the components of the manufacture.

The invention has been described above with the aim of method steps illustrating the performance of certain functions and their relationships. The boundaries and order of these functional components and method steps have been arbitrarily defined herein for convenience of description. Alternative boundaries and sequences may be defined as long as the specific functions and relationships are properly performed. Any such alternative boundaries and sequences are therefore within the scope and spirit of the claimed invention. In addition, the boundaries of these functional components have been arbitrarily defined for ease of illustration. Alternative boundaries can be defined as long as certain important functions are properly performed. Likewise, the flow diagram blocks may also be arbitrarily defined herein to represent any significant functionality. For extended use, the flowchart block boundaries and order may have been defined and still perform some important function. Alternative definitions of both functional components and flowchart blocks and sequences are therefore within the scope and spirit of the claimed invention. Those skilled in the art will also appreciate that the functional components and other illustrated blocks, modules, and components herein may be implemented as illustrated or as separate components, such as semiconductor integrated circuits (ASICs) And the like, or any combination thereof.

The invention may also be described, at least in part, in the language of one or more embodiments. Embodiments of the invention are used herein to describe the invention, aspects thereof, features thereof, concepts thereof, and / or examples thereof. The physical embodiment of an apparatus, article of manufacture, machine, and / or process for implementing the invention may include one or more aspects, features, concepts, examples, etc., described with reference to one or more embodiments described herein . Moreover, in the entire drawings, embodiments may incorporate the same or similarly named functions, steps, modules, etc. that may use the same or different reference numerals, and so forth, Steps, modules, etc., may be the same or similar functions, steps, modules, etc., or the like.

In the meantime, the term " processing unit "is used in the description of various embodiments of the present invention. A module includes a functional block implemented via hardware to perform one or more functions, such as processing one or more input signals to produce one or more output signals. The hardware implementing the functional block may operate directly by combining software and / or firmware. As used herein, a module may include one or more sub-modules that are themselves modules.

While various combinations of features and specific combinations of features of the present invention are explicitly described herein, other combinations of these features and functions are likewise possible. The present invention is not limited to the specific examples disclosed herein, and explicitly incorporates these different combinations.

As described above, the present invention has been described with reference to particular embodiments, such as specific elements, and specific embodiments and drawings. However, it should be understood that the present invention is not limited to the above- And various modifications and changes may be made thereto by those skilled in the art to which the present invention pertains.

Accordingly, the spirit of the present invention should not be construed as being limited to the embodiments described, and all of the equivalents or equivalents of the claims, as well as the following claims, belong to the scope of the present invention .

511: Member registration processing module 512: Questionnaire processing module
513: External SNS interworking module 514: User information collecting module
515: Ontology module 516: Tag matching storage module
517: Question processing module 518: Content recommendation module
519: Tag recommendation module 520: Curation processing module
521: User information database
522: Content information database

Claims (10)

A user information collection module for collecting the user-related fixed data or unstructured data;
An ontology module for ontology processing the information collected through the user information collection module to generate at least one commodity tag and at least one inclination tag for each commodity tag; And
A tag matching storage module for mapping the goods tag generated through the ontology module to the at least one inclination tag and storing the same in a user information database;
Receiving a user's activity information from the external server by inputting information including posting information related to an account of an external server including a social network from the user, Collect Membership Processing Module
An external SNS interworking module for interfacing with an external server including the social network;
A questionnaire processing module for providing a questionnaire to the registered user, receiving answers corresponding to the provided questionnaire, and collecting the product information and inclinational information of the user;
A curation processing module for providing answer information of a question registered by another user as an answer to the question of the user;
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Wherein the user information collection module collects information at the time of joining the user or inputting or changing information of the user, collecting information posted by the user from the external server mapped with the external service account,
Wherein the fixed data is personal profile data input by the user at the time of membership registration and the atypical data is data collected by the user through the external server and collected through the external server,
The ontology module performs a preprocessing process of morpheme analysis of a sentence of a question, a morphological analysis process of extracting terms of an irregular document, and a term standardization process of standardizing the terms appearing in the document using the tag ontology,
The ontology module may include ontology modeling the structured data and unstructured data collected through the user information collection module to tag at least one item for the user, tag at least one attribute for the item,
The preprocessing step includes a step of morpheme analysis of the question content sentence, combining terms, and processing an abbreviated word by referring to an abbreviated-word dictionary database, wherein the term is extracted through the morpheme analysis process, Includes a term combining procedure to find meaningful compound nouns,
The morpheme analysis process is a process of extracting terms from an unstructured document. Structural position information is given to use structural features of the extracted terms as weights. In order to define the compound nouns, Stores the positional information in which the term appears,
The term standardization process is a process of standardizing terms appearing in a document using a tag ontology, processing a set of misplaced terms and similar terms into one representative term,
When the term standardization process is completed, an automatic tagging and tag recommendation procedure is performed, and the automatic tagging procedure is a method of tagging a pre-generated document. The tag recommendation procedure is a step of recommending a tag And the automatic tagging and tag recommendation procedure is a procedure for recommending a tag by calculating a tag weight based on a structural characteristic of a document and whether or not the tag ontology is mapped,
The automatic tagging procedure is a procedure for assigning a meaningful tag to a pre-generated document. A candidate tag set is constructed through a term standardization using a tag ontology about a term set extracted from the pre-generated document (N = N) tags to the pre-generated document by applying a TWCIDF method reflecting the tag weight to the set of candidate tags, and the TWCIDF method includes: A weighting value of the structure of the document, a tag occurrence frequency of each document structure, and a tag ontology mapping are multiplied by the tag, and the weighted value is calculated by summing all of them.
Wherein the tag recommendation procedure is a procedure for recommending a tag to the user for a new document, the tag weight is reflected on the new document after the preprocessing process and the term standardization process are performed, Wherein the tag weight is calculated by dividing the number of documents in which the candidate tag of the new document is displayed from the number of documents stored in each field, Shopping information providing system. delete delete delete delete delete delete delete delete delete

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