KR101270261B1 - System and Method of categorized advertising connected video clip on online site - Google Patents

Abstract

The present invention relates to a video combining category advertisement system and method in an online site, wherein the user logs in and accesses the video combining category advertisement system, and when the user outputs the media site information to display the video combining category advertisement to the user, Selecting a media site, entering a desired category in the category search example screen, searching for a category search result, and outputting a category search result screen to check whether or not an advertisement can be registered, and proceeding to an auction auction, auction information Outputting the screen, determining whether to win by inputting a bid, uploading a video to a category ad system by a successful bidder, and displaying a video combined advertisement in a specific category of the selected media site.Maximizing advertising effectiveness and promotions as saekeo relevant flagship brand.

Video, category, search term, auction auction, video review, flagship brand

Description

System and method of categorized advertising connected video clip on online site}

The present invention relates to a system and method for combining video categories on an online site. More particularly, the present invention relates to key search results of a search engine in a famous portal site or a search site on a website, and searches category keywords corresponding to a product family. The present invention relates to a video combining category advertisement system and method in an online site that maximizes advertisement effect and promotion effect as a representative brand related to the product line by displaying specific branded video and advertisement event information of the product line.

Typically, when accessing content or documents provided on a website, advertisements are sometimes included in the documents or content provided by the website.

An advertisement included in a document or content is generally displayed in correspondence with a word included in the document.

In the Overture advertisement, a similar advertisement technique, when the searcher's search term matches the advertisement keyword selected by the advertiser, the advertiser's advertisement is matched to the search result corresponding to the search term and provided to the searcher.

Overture advertising sets the keyword selected by the advertiser and pays the advertising cost for the word, and combines the advertisement of the advertiser with the search result and displays it in the search result.

In addition, even in the case of displaying the search results, the advertiser has a desire to make his advertisement stand out more, so that the position of the advertisement included in the search result search list is placed at the top or the size thereof is the largest. The additional service of the company is required, which is actually applied to the advertising price in the online portal.

On the other hand, the advertising method mainly used in the Internet online portal site, etc., by means of the overture advertising, it is made by displaying a hyperlinked domain or keywords so that it can be connected to a simple advertising text or an image or an advertising site.

On the other hand, in the recent advertising form, video advertisements are made through TV, movies, or other video media, and such video clip-type video advertisements have been attempted on the web.

However, advertisers want to advertise their brand as a representative brand when provided on a web page by a search engine, and they want all keywords or similar keywords searched by the search engine to be linked to their own brand. Done.

In addition, there is a strong desire to combine various advertising events or video advertisements through famous portal sites or to display them in a unique format as a representative brand in the searched web pages. According to the contract of the portal site and the advertiser which is being published, the situation is going on uniformly.

In contrast, conventional online advertising does not completely address the diverse needs of advertisers who want to promote videos and related advertising events that promote a particular brand as a representative brand that encompasses multiple search keywords in search engine search result lists on major portal sites. There is a problem.

The present invention has been made to solve the above problems, and when searching the category keywords corresponding to the product line in connection with the main search results of the search engine on the famous portal site or search site on the website specific branded video and ads of the product line It is to provide a video combined category advertising system and method in the online site to maximize the advertising effect and promotion effect as the representative brand related to the product line by expressing the event information.

According to the video combining category advertisement system in the online site according to the present invention for achieving the above object, a plurality of online media sites that provide keyword search through a web site, requesting the video combined advertising to the online media site A media site is provided for a plurality of advertiser terminals, a user login unit for a user login to a system administrator terminal that mediates a video combined advertisement between the online media site and the advertiser terminal, and a plurality of online media sites for providing the keyword search. Media information output unit for outputting the introduction media information, the category keyword search unit that outputs the search results when the advertiser enters a search request by entering the category keyword to request a video combined advertising, or keywords corresponding to the industry, industry, product or service group or Similar terms If a category is stored as a category keyword and the category DB responding to the search request of the category keyword search unit, the advertiser accesses to select a bid for a category that can be combined video ads in the search results output from the category keyword search unit and enter a bid An auction bidding unit for performing an auction bidding, a video file storage server for storing a file data by uploading or specifying a video advertisement file to be combined and outputted from the selected media site, and a video advertisement stored in the video file storage server. And an advertisement adder for outputting the matching and matching the category of the selected media site to be displayed during the advertisement period.

In addition, the video combined category advertisement system in the online site according to the present invention, the video file storage server further comprises a video review unit for judging whether or not harmful images of the video advertisement file to be matched to match a specific category of the specified media site It is characterized by.

In addition, in the video combined category advertising system in the online site according to the present invention, the bidding information provided by the auction bidding unit is characterized in that it includes a category, the total number of accounts of the video program, the minimum bid, the ad available date .

Also, in the video combining category advertisement system in the online site according to the present invention, the video file storage server is interlocked with a video advertisement path DB for storing the path data of the video file to be combined with a specific search keyword brand of the designated media site. It is characterized by being.

In addition, in the video combined category advertisement system in an online site according to the present invention, the medium information includes media introduction information including the URL of the site, the number of daily visitors, the number of page views, the main visitor information, and the period of each search category. And advertisement product information including exposure information and lowest unit price information.

On the other hand, the video combined category advertising method in the online site according to the present invention, (a) the user login and access the video combined category advertising system, (b) media site information to display the video combined category advertising to the user Selecting a media site when the screen is output, (c) inputting and searching a desired category in the category search example screen and requesting a category search result, and (d) outputting a category search result screen to register the advertisement. Checking and proceeding to the auction auction, (e) outputting the bid information screen, determining a successful bid by inputting a bid, and (f) the user who has been confirmed in the above (e) bidding the video to the category advertisement system. Uploading, and (g) placing a video combination ad in a specific category of the selected media site. And a step that material.

In addition, the video combination category advertising method in the online site according to the present invention, characterized in that it further comprises a video screening step for judging whether or not the harmful image of the video file that is coupled to a specific category of the selected media site. .

In addition, in the video combining category advertisement method in the online site according to the present invention, in step (a), if the user logs in to the video combining category advertisement system, the user DB is searched for whether the advertiser, the media site administrator, or the system administrator. The method may further include: determining, when the user is a media site administrator, (a-1) inputting information introducing a media site to which a video combining advertisement is to be placed in a search category; Inputting advertisement product information including exposure information according to a period and minimum unit price information for each category of media sites where advertisements are provided; (a-3) updating media site information or processing media registration in a service system; It is characterized by including the step.

Also, in the video combining category advertisement method in the online site according to the present invention, the video screening step for judging whether the video file is a harmful video is performed by a system administrator. And transmitting the determination notification to the advertiser terminal.

Further, in the video combining category advertisement method in the online site according to the present invention, when the user uploads the video to the bidding system or outputs the video combining category advertisement to a specific media site, search for the route information via the video path DB. It further comprises the step of doing.

According to the present invention, the advertisement effect as a representative brand related to the product family or service group by displaying the specific brand video and advertisement event information of the product family or service group related to the search term on the main search result screen of the search engine on a famous portal site or search site. In addition to maximizing the effectiveness of promotions and promotions, it is possible to monetize advertising sites and make efficient use of video content.

In addition, by integrating a video composed of various locations and various sizes or programs of an online media site into an advertisement, the website can provide the desire to attract the advertisement of the media site and the advertisement video utilized in the TV or the movie.

Hereinafter, embodiments of the present invention will be described in more detail with reference to the accompanying drawings.

1 is a schematic structural diagram of a video combining category advertisement system in an online site according to an embodiment of the present invention.

As shown in FIG. 1, the video combining category advertisement system in the online site according to the present invention includes a user login unit 110, a media information output unit 130, a category keyword search unit 135, and a category DB 138. ), The auction bidding unit 140, the video file storage server 150, and the advertisement posting unit 160 is configured.

Referring to FIG. 1, as a user accessing the video combining category advertisement service system 100, a plurality of advertiser terminals 10 requesting to display video combining category advertisements from a plurality of online media sites that provide keyword search through a web site. ), A manager terminal 20 of a plurality of online media sites that provide keyword search through a web site, and a system management terminal 30 for mediating video combining category advertisements between the online media site and the advertiser terminal. In addition, a plurality of portal sites or keyword search providing sites 50 registered as the media site may be linked.

In the connection line shown in FIG. 1, the solid line indicates the connection relationship when the advertiser logs in to the system, and the dotted line indicates the connection relationship when the media site administrator logs in.

In the system, the user log-in unit 110 is a system manager terminal that mediates a video combined category advertisement bidding between the advertiser terminal 10, the online advertising media site manager terminal 20, and the advertiser terminal 10 and the media site. Provide an interface for user login to 30 to allow access to the system.

At this time, the access permission according to the login performs a user login by searching a user record registered in the user DB 180.

The search site manager terminal 20 inputs the information for introducing the media site that attracts the video combining category advertisement to the online keyword search through the media information input unit 170 through the login process. Media information about the introduction of the media site is stored for a plurality of online search sites that want to attract a combined category advertisement and media registration is performed.

In this case, the medium information may include media introduction information including the URL of the site, the number of daily visitors, the number of page views, the main visitor information, the location of the advertisement to match the category, the number of accounts, the guaranteed number of accounts, the lowest price for each account, and the advertisement. Includes advertisement display information including period information.

The media information output unit 130 outputs the media information on the media site on which the video combining category advertisement is to be displayed from the media information DB 120, and outputs the screen information to the advertiser who wants to display the category advertisement.

When the media information is displayed by the media information output unit 130, the advertiser selects a media site where a video advertisement is to be displayed through the media selection interface 134, and searches a category keyword.

Here, when the category keyword search is performed, the video combined category advertisement service system shows a category search example screen to the user and outputs a category input window to search.

The category displayed in the category search example screen indicates a keyword or similar related word in a business category, a business status, a product, or a service group.

Referring to the category search example illustrated in the accompanying drawings, the categories are classified into categories such as automobile, mobile phone, clothing, entertainment, ..., etc., under the vehicle category, Equus, Genesis, SM7, car center ,. The categories are again classified into .. etc., the mobile phone category is categorized as Anycall, Sky, Cyon, Laser, ..., etc., and the clothing category is categorized as Women, Men, .... The categories are categorized as music, movie, TV, etc. to form category keywords again.

The category DB 138 defines and stores a keyword or similar related word corresponding to a business category, a business type, a product or a service group exemplified as the category as a category keyword, and stores a category such as industrial scale, frequency of search on the web, and potential value. Classify by class and save.

In this case, when a user (advertiser) requests a category keyword search unit 135 by referring to the search example screen and inputs a desired category keyword and makes a search request, the user searches for the category DB 138 and responds to the category DB 138. According to the category search results are output.

The user (advertiser) checks whether the video combination category advertisement can be registered for the desired category keyword on the output category search result screen.

At this time, the auction bidding unit 140 connects the auction bidding to the search result output from the category keyword search unit and outputs a bid information screen.

The bid information screen provided by the auction bidding unit 140 includes the searched category, the total number of accounts of the video program, the minimum bid, and the advertisement available date.

When the advertiser selects a bid for a category capable of video combined advertising and inputs a bid, the system determines whether the successful bid is successful and when the successful bid is confirmed, the payment processing unit 140 receives payment information and completes the payment.

The video upload unit 155 outputs a video file upload window for uploading a video file to be matched with the video combination category advertisement, and processes the video file upload to the system 100.

In the video file uploading process, the video advertisement path DB 190 stores the path information of the video file, and the video file uploaded to a specific file storage server 150 of the system server is stored in the actual video file.

The advertisement attaching unit 160 displays a video to be combined on the category keyword search result screen of the designated media site 50 from the file storage server 150 that a user including an advertiser uploads or designates a path to store video file data. The combined advertisement is output and processed to be displayed for a predetermined time in the advertisement position and format on the designated media site.

Meanwhile, the video review unit 195 outputs a specific category advertisement of a media site designated by the video file storage server 150 to examine whether a video file to be combined is harmful. To prevent the spread.

2 is a flowchart of a video combining category advertisement method in an online site according to the present invention.

As shown in FIG. 2, the user logs in and accesses the video combining category advertisement system (S10).

Next, when the user outputs the media site information on which the video combining category advertisement is to be displayed, the user selects the media site (S20).

The system outputs a category search example screen and the user inputs a desired category on the category search example screen to request a category search result (S30).

Next, the system outputs a category search result screen to confirm whether the advertisement can be registered to proceed to auction bidding (S40).

When the system outputs a bid information screen capable of advertising the video category, the advertiser enters a bid and the system determines whether the successful bid (S50, S60).

After the successful bid is confirmed, the advertiser inputs the payment information and uploads the video to the category system (S70).

Finally, a video combined advertisement matching a specific category listed on the search result screen of the selected media site is displayed (S90).

Here, before proceeding to step S90, a video screening step for judging whether a video file to be combined is matched by matching the search keyword brand of the designated media site and proceeding (S80).

The video screening step for judging whether the video file uploaded from the user is a harmful video is performed by a system administrator, and if it is determined that the video file is not suitable, the step of transmitting a notification of non-compliance is sent to the advertiser terminal (S85). do.

In addition, when a user uploads a video to the system or outputs a video file to a specific media site, a process of searching for route information via the video path DB may be further performed.

3 is a detailed flowchart of a user login process in FIG. 2.

Referring to FIG. 3, in the step S10, when a user logs in to the video combining category advertisement service system, the user DB is searched to determine whether an advertiser, a media site administrator, or a system administrator is present.

At this time, if it is determined that the advertiser has logged in the user, the process proceeds to the output stage of the media site information screen.

In addition, if the media site administrator determines that the user is logged in, the media site information input step is performed.

In addition, when the system administrator determines that the user is logged in, the process proceeds to the video review step.

4A, 4B, 4C, and 4D are flowcharts when a user logs in in the video combining category advertisement method according to the present invention.

4A is a flowchart illustrating a medium information screen output and a medium selection process during a service process for a category video advertisement.

Referring to FIG. 4A, the media information DB 120 outputs a media information screen to introduce a media site.

At this time, an embodiment of the screen to be introduced is shown on the right, and provides information such as the image of the media site, the number of simultaneous accesses, and visitors.

4B is a flowchart illustrating a category keyword search process in a service process for a category video advertisement.

Next, when the media site is selected, as shown in Figure 4b, proceed to the category keyword search to output a category search example screen, input the category search example and the category to search as shown in the example shown on the right If the user (advertiser) inputs a category or a category keyword to be advertized by referring to the example search screen, the category search unit 135 transmits a search query to the category DB 138 to perform a search. The search unit 135 outputs a search result screen.

In the example shown in FIG. 4B, a category keyword of "OZ" is requested to be searched and output to the search result screen.

At this time, the video combined category advertisement service system determines whether the category of "OZ" can register the video combined category advertisement, and if so, proceeds to the auction bidding process.

Figure 4c is a flowchart of the auction bidding and payment process of the service process for the category video advertising.

When the auction bidding proceeds, if the category video advertisement system outputs a bidding information screen that enables video combined category advertisement, the advertiser inputs a bid and the system determines whether to win.

When the successful bidder enters the payment information and completes the payment, the system guides the user to the video upload process to match the category keyword listed in the search result of the media site.

4d is a flowchart of a video uploading process of a service process for a category video advertisement.

In FIG. 4D, a user interface screen for uploading a video upload file is shown on the right side, and a user (advertiser) uploads a video file to be combined with 'Oz' to the system to complete registration of a video combination category advertisement.

5 is a flowchart of a process of judging a video when a system administrator logs in a user.

Video review is a process of determining whether a video file uploaded by a user (advertiser) is appropriate through the video path DB 190 through the harmfulness examination of a video file retrieved from a file storage server. The nonconformity determination notification is notified to the user (advertiser).

In this case, when outputting a video file, a process of searching for path information via the video path DB may be further performed.

6 is a flowchart of a media site registration process when the media site administrator logs in a user.

The media site manager terminal 20 inputs information introducing a media site for attracting a video combined advertisement to a video category advertisement service system. The information input includes URL, daily visitor, pageview, main visitor information, The number of concurrent users is included.

In addition, the video category advertisement product information including exposure information, minimum unit price information, number of accounts, and available period for each period is input for each search category (keyword) for the media sites where the video combined advertisement is provided.

Finally, the media site information input to the service system is updated or the media registration is processed and stored in the media information DB.

 By the above process, the media site is processed by the media registration in the system and output as media information to the user.

Although the present invention has been described in detail only in the specific embodiments described, it will be apparent to those skilled in the art that various modifications and variations are possible within the technical spirit of the present invention, and such modifications and modifications belong to the appended claims.

1 is a schematic structural diagram of a video combining category advertisement system in an online site according to an embodiment of the present invention.

2 is a flowchart of a video combining category advertisement service method in an online site according to the present invention.

3 is a detailed flowchart of a user login process in FIG. 2.

4A is a flowchart illustrating a medium information screen output and a medium selection process during a service process for a category video advertisement.

4B is a flowchart illustrating a category keyword search process in a service process for a category video advertisement.

Figure 4c is a flowchart of the auction bidding and payment process of the service process for the category video advertising.

4d is a flowchart of a video uploading process of a service process for a category video advertisement.

5 is a flowchart of a process of judging a video when a system administrator logs in a user.

6 is a flowchart of a media site registration process when the media site administrator logs in a user.

`` Explanation of symbols for main parts of drawings ''

10: advertiser terminal 20: media site administrator terminal

30: system administrator terminal 100: video category advertising system

110: user login unit 120: media information DB

130: media information output unit 134: media selection interface

135: category keyword search unit 138: category DB

140: auction bidding unit 145: payment processing unit

150: video file storage server 155: video upload unit

160: advertisement attachment 170: media information input unit

180: user DB 190: video ad path DB

195: video review unit

Claims (10)

A system manager for mediating a video combined advertisement between a plurality of online media sites that provide keyword search through a web site, a plurality of advertiser terminals requesting a video combined advertisement from the online media sites, and the online media site and the advertiser terminals. A user login unit for user login to the terminal; A media information output unit for outputting media information introducing a media site to a plurality of online media sites providing the keyword search; A category keyword search unit that outputs a search result when an advertiser inputs a category keyword for requesting a video combined advertisement and makes a search request; The keyword or similar related words corresponding to the industry, business type, product or service group are classified according to the industry size, web search frequency, and potential value, and stored as category keywords. A category DB responsive to a search request of the category keyword search unit by processing a query about whether a keyword can be combined with a keyword, whether a video advertisement can be displayed, a number of video programs, and a current bid;  An auction bidding unit which accesses an auction and selects a bid for a category in which a video combined advertisement is available from a search result output from the category keyword search unit and enters a bid; A video file storage server configured to store file data by uploading or specifying a path for a video advertisement file to be output and combined at the selected media site; And A video combining category in an online site including an advertisement posting unit which outputs a video advertisement stored in the video file storage server, matches the category of the selected media site, and displays it for a predetermined period of time in an advertisement location and format on the media site. Advertising system. The method of claim 1, And a video review unit for judging whether or not harmful video of the video advertisement file to be matched with a specific category of a designated media site by the video file storage server is included. The method of claim 1, The bidding information provided by the auction bidding unit includes a category, the total number of accounts of the video program, the minimum bid, the video combined category advertising system on an online site, characterized in that the ad available date. The method of claim 1, And a video advertisement path DB for storing path data of a video file to be combined with a specific search keyword brand of the designated media site is linked to the video file storage server. The method of claim 1, The media information includes media introduction information including a URL of a site, daily visits, page views, main visitor information, and simultaneous visitor numbers, and advertisement product information including exposure information and minimum unit price information according to a search category period. Video combining category advertising system on an online site, characterized in that. delete delete delete delete delete

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