KR102031067B1 - Event practice server capable of relfecting search result and customer opinion, and carrying out original product placement event on the online/offline - Google Patents

Abstract

Disclosed is an event execution server executing a creative indirect advertisement event online/offline by reflecting a search result and a customer opinion. According to the present invention, the event execution server may extract association information from an important keyword corresponding to a product or service of an event sponsoring company and output a creative indirect advertisement image by combining the extracted association information with additional information reflecting a customer opinion of additional information searched from a network.

Description

EVENT PRACTICE SERVER CAPABLE OF RELFECTING SEARCH RESULT AND CUSTOMER OPINION, AND CARRYING OUT ORIGINAL PRODUCT PLACEMENT EVENT ON THE ONLINE / OFFLINE}

The present invention relates to an event execution server, and more particularly, to an event execution server for executing an original indirect advertising event on-line / off-line reflecting a search result and customer intention.

In general, advertising is aimed at the ultimate goal of selling goods, using services, or enhancing the image of a company or organization to consumers, and all the acts of paying or paying for information through the medium.

Advertising is a kind of persuasive communication activity that promotes sales by simultaneously advertizing the presence of goods or services to a large number of consumers. In other words, advertisements can be displayed in various media such as newspapers, pictures, photographs, designs, images, sound, etc. in mass media such as newspapers, magazines, radio, and television or mail, posters, pamphlets, outdoor advertisements, theaters, and the Internet. This is an activity to promote the achievement of the desired purpose such as sales by disseminating and convincing the prospective buyers with information on goods and services.

Such advertisements are conducted to stimulate demand for consumers to purchase a product or service, or to add an image to a product. It may be attempted to enhance a corporate image or may be conducted for political purposes or public service.

The types of advertisements are divided into various categories according to their classification criteria, and are classified into commercial advertisements and non-profit advertisements according to whether or not they are for profitability.

For-profit advertising refers to general commercial advertising for the purpose of selling goods, etc. Non-profit advertising is non-commercial advertising by public organizations such as the Red Cross or public advertising organizations. Generally called public or public service announcements.

In addition, the type of advertisement may be broadly divided into product advertisement (or sales advertisement) and non-product advertisement according to its purpose or function. Product advertisements are advertisements that promote the sale of goods or services that a company produces, and non-product advertisements are conducted to obtain the public's favor or trust by making the public aware of the importance of advertisers' social contribution or business management. As an advertisement, it is often called a corporate advertisement or an image advertisement.

In addition, the types of advertisements are divided into international advertisements, national advertisements, local advertisements, and local advertisements according to the range of regions to be delivered. In addition, depending on the delivery medium, it may be classified into newspaper advertisement, magazine advertisement, radio advertisement, television advertisement, traffic advertisement, mailing advertisement, outdoor advertisement, flyer advertisement, and movie advertisement.

Meanwhile, in the modern society, competition for various products and services is fierce, and accordingly, various advertisements for each product or service have been fluctuated. As a result, the general consumer may turn away the advertisements at the moment of recognizing them as advertisements. do.

Accordingly, in recent years, various efforts have been made for advertisers to unknowingly recognize a company, product or service by executing a variety of events such as parties, singing songs, games, etc. for the consumer and allowing the consumer to enjoy the event. This is being tried.

Publication No. 10-2012-0140465 (published date: 2012. 12. 31)

The present invention was created in response to the above-described trend, and reflects the search results searched on the network and the intention of the customer who is the advertiser for various kinds of events executed by the advertiser online or offline for the consumer. An object of the present invention is to provide an event execution server for executing an indirect advertising event.

Event execution server for executing the original indirect advertising event on-line / off-line reflecting the search results and customer intention according to an aspect of the present invention for achieving the above object, at least one of the major, medium, small, subclass A classification industry storage unit for classifying according to a classification system including one, and storing an industry classified according to the classification system; A key keyword storage unit for storing at least one key keyword corresponding to a product or service of a business category classified according to the classification system; An associative information storage unit for storing associative information including at least one of an associative keyword, an associative image, and an associative sound that are intuitively associated with each key keyword stored in the key keyword storage unit; An event information input unit configured to receive event information on at least one of a company, a product, and a service hosted by the event; An industry type determination unit determining an industry type corresponding to the event information input from among the industry types stored in the classification industry storage unit when event information is input by the event information input unit; A key keyword determination unit determining a key keyword corresponding to the type of industry determined from the key keywords stored in the key keyword storage unit when the type of industry corresponding to the event information is determined by the type determination unit; An associative information extraction unit for extracting associative information corresponding to the key keyword determined by the key keyword determination unit from the associative information stored in the associative information storage unit when the key keyword is determined by the key keyword determination unit; Associative information transmission unit for transmitting associative information extracted by the associative information extraction unit to a customer terminal corresponding to the input event information; A selection signal receiving unit which receives the association information selection signal from the customer terminal in response to the association information transmitted to the customer terminal; An additional information search unit for searching for additional information including at least one of an additional keyword, an additional image, and an additional sound corresponding to at least one of the company, a product, and a service hosted by the event; An additional information transmitter for transmitting the additional information searched by the additional information searcher to the customer terminal; An acknowledgment signal receiver for receiving an acknowledgment signal for selecting and confirming the additional information from the customer terminal in response to the additional information transmitted to the customer terminal; An equality determination unit that determines whether the additional information selected and confirmed by the customer terminal is the same as other association information except association information extracted by the association information extraction unit among association information stored in the association information storage unit; If it is determined that the selected and confirmed additional information is not the same as the other associative information, a combination keyword, a combination image, and a combination sound are combined by combining association information corresponding to the image information selection signal with the selected and confirmed additional information. A combination information generation unit generating combination information including at least one of the following; And a combination information output unit which outputs the combination information generated by the combination information generation unit to at least one of a company, a product, and a service corresponding to the event organizer as at least one of a text, a sound, and an image online or offline. Characterized in that.

In the event execution server described above, when it is determined that the additional information selected and confirmed by the customer terminal is the same as the other association information, the industry corresponding to the other association information is the same as the industry determined by the industry determination unit. It may further include a secondary determination unit for determining whether or not secondary. In this case, the combination information generation unit generates the combination information when the second determination unit determines that an industry corresponding to the other association information is the same as the industry determined by the industry determination unit.

Here, the additional information retrieval unit may re-search other additional information when it is determined that the business type corresponding to the other association information and the business type determined by the industry type determination unit are not the same. .

According to the present invention, it is possible to execute an original indirect advertisement event on an online / offline by reflecting the search result searched on the network and the intention of an advertiser, a tuner, for various kinds of events that an advertiser executes online or offline for a consumer. do.

1 is a diagram illustrating a system to which an event execution server is applied according to an embodiment of the present invention.
2 is a diagram schematically illustrating a configuration of an event execution server that executes an indirect advertisement event on an online / offline in response to a customer's opinion according to an embodiment of the present invention.
3 is a diagram illustrating an example of a classification system according to the Korean standard industry classification.
FIG. 4 is a diagram illustrating an example of key keywords stored in correspondence to goods or services of a business type according to the classification system of FIG. 3.
FIG. 5 is a diagram illustrating an example of associative keywords intuitively associated with the key keywords shown in FIG. 4.
FIG. 6 is a diagram for explaining that an associative keyword shown in FIG. 5 may overlap with an associative keyword of a keyword corresponding to another industry.
7 is a diagram for explaining an example of the combination information generated by the combination information generation unit.

Hereinafter, some embodiments of the present invention will be described through exemplary drawings. In describing the reference numerals in the components of each drawing, the same components are denoted by the same reference numerals as much as possible even though they are shown in different drawings. In addition, in describing the embodiments of the present invention, when it is determined that a detailed description of a related well-known configuration or function interferes with the understanding of the embodiments of the present invention, the detailed description thereof will be omitted.

In addition, in describing the components of the embodiments of the present disclosure, terms such as first, second, A, B, (a), and (b) may be used. These terms are only for distinguishing the components from other components, and the nature, order or order of the components are not limited by the terms. When a component is described as being "connected", "coupled" or "connected" to another component, the component may be directly connected, coupled or connected to the other component, but the component and its other components It is to be understood that another component may be "connected", "coupled" or "connected" between the elements.

1 is a diagram illustrating a system to which an event execution server is applied according to an embodiment of the present invention.

Referring to FIG. 1, an event execution server 100 according to an exemplary embodiment of the present invention may be connected to a customer terminal 20 and an event output device 30 through a network 10. Here, the network 10 is defined as a broad concept including a mobile communication network such as Code Division Multiple Access (CDMA), Wideband CDMA (WCDMA), Long Term Evolution (LTE) as well as the Internet. In addition, the customer terminal 20 executes various events such as a party, a song, a specific game, etc. for the consumer, as a terminal of the advertiser to indirectly advertise the company, goods, services, etc. through the corresponding event, the network communication function It refers to a terminal equipped with a computer, a laptop, a mobile communication terminal. In addition, the event output device 30 is a display for outputting the text, image, video, and the like described below in the place where the event is executed, the speaker for outputting sound signals, or the text, image, video, It may be a web server for outputting sound and the like. However, the event output device 30 is not limited to the devices described herein, and any device may be used as long as the event output device 30 can output text images, videos, sounds, and the like online or offline.

2 is a diagram schematically illustrating a configuration of an event execution server that executes an indirect advertisement event on an online / offline in response to a customer's opinion according to an embodiment of the present invention.

2, the event execution server 100 according to an embodiment of the present invention is the classification industry storage unit 102, key keyword storage unit 104, association information storage unit 106, event information input unit 108 , Industry type determination unit 110, key keyword determination unit 112, association information extraction unit 114, association information transmission unit 116, selection signal receiver 118, additional information input unit 120, whether the same (122), combination information generation unit 124, combination information output unit 126, secondary determination unit 128, re-entry request unit 130, additional information search unit 132, additional information transmission unit 134 ) And the confirmation signal receiver 136.

The classification industry storage unit 102 classifies an industrial group according to a classification system including at least one of a major classification, a middle classification, a small classification, and a sub-classification, and stores the industries classified according to each classification system. For example, the classification industry storage unit 102, as shown in Figure 3, according to the Korean standard industry classification of the industrial group A, group B of agriculture, forestry and fishing, mining B group, manufacturing group C, electricity, gas , Group D of the steam and air conditioning supply industry. In addition, the classification industry storage unit 102 may classify each industry group classified into large categories. For example, the classification business storage unit 102 may classify the industry group classified into the manufacturing industry into the food manufacturing industry, the beverage manufacturing industry, the tobacco manufacturing industry, and the like. In addition, the classification industry storage unit 102 may be classified into a small category of each industry. For example, the classification industry storage unit 102 may be sub-classified into the beverage industry, alcohol beverage manufacturing industry, non-alcoholic beverage and ice manufacturing industry. In addition, the classification industry storage unit 102 may classify each of the industries classified into small classes. For example, the classification industry storage unit 102 may be subdivided into industries, such as alcoholic beverage manufacturing industry, fermented wine manufacturing, distilled spirit and synthetic wine manufacturing business. In addition, the classification industry storage unit 102 may classify each industry classified into subclasses into a lower secondary subclass. For example, the classification business storage unit 102 may be sub-classified into the business sectors subdivided into fermented wine manufacturing industry, Takju and Yakju manufacturing, malt and beer manufacturing, other fermentation wine manufacturing industry. At this time, the classification industry storage unit 102 may be classified into lower sub-categories, such as the third, fourth, etc. according to the secondary sub-classification. In addition, the classification industry storage unit 102 may store the industry classified as the last stage of the industry classified according to the classification system. Here, although the classification industry storage unit 102 is shown and described as classifying the industrial group according to the Korean standard industry classification and storing the classified industry corresponding thereto, the classification system of the industrial group is not limited to the Korean standard industry classification, It may be classified according to various modified classification systems.

The key keyword storage unit 104 stores at least one key keyword corresponding to a product or service of an industry classified according to the classification system. For example, as shown in FIG. 4, the core keyword storage unit 104 may store core keywords such as makgeolli and Dongdongju in correspondence with the product 'Takju' corresponding to the industry of the Takju and Yakju manufacturing industries.

The associative information storage unit 106 stores associative information including at least one of an associative keyword, an associative image, and an associative sound that are intuitively associated with each of the key keywords stored in the core keyword storage unit 104. For example, the associative information storage unit 106 may store associative keywords such as rice, yeast, tentacles, and rural areas in response to the key keyword 'makgeolli' corresponding to Takju, as shown in FIG. 5. In this case, the associative information storage unit 106 may store key keywords corresponding to a certain industry as associative keywords corresponding to another industry. Here, the associative information storage unit 106 is illustrated and described as storing an associative keyword that is intuitively associated with a key keyword, but the associative information storage unit 106 is an image or image that is intuitively associated with a key keyword. You can also store sound, etc. For example, the association information storage unit 106 may store a video of makgeolli as a new seed while planting in a rural area in response to the key keyword 'makgeolli,' and may store a sound of a farmer following makgeolli or drinking sound. In this case, the associative information storage unit 106 searches each key keyword through the network 10, analyzes the frequency of related keywords, related images, related sounds, and the like, which are inquired accordingly, and then analyzes related keywords and related information. According to the order of the frequency of the image, the related sound, etc., the related keywords, related images, and related sounds within a certain rank may be selected and stored as associative keywords, associative images, and associative sounds. In addition, the associative information storage unit 106 surveys a predetermined number of natural persons randomly selected keywords, images, sounds, etc. corresponding to each of the key keywords, and accordingly, the searched keywords, images, sounds, etc. After analyzing the frequency, keywords, images, sounds, etc. within a predetermined rank may be selected and stored as associative keywords, associative images, and associative sounds according to the order of the frequencies of the analyzed keywords, images, and sounds. However, the method of selecting associative information by the associative information storage unit 104 is not limited to the described method, and a method of selecting associative information that can be sympathized with a greater number than the associative information associated by the subjective associative action of a specific person. If it is any way. In addition, the associative information storage unit 106 may store any associative information corresponding to each of the key keywords. However, the higher the consensus on the relation between the key keywords and the associative information, the higher the effect according to the embodiment of the present invention. Since it may become larger, it is desirable to store associative information in consideration of this. In addition, the associative information storage unit 106 preferably stores each associative information corresponding to the type of business classified according to the classification system.

The event information input unit 108 receives event information on at least one of the company, goods, and services of the event host. That is, the event information input unit 108 may include information about company information, product information, service information, etc., information on the event to be executed, a place at which the event is executed, a time, and a target at which the event is executed. Event information regarding the user can be input.

When the event information is input by the event information input unit 108, the industry type determination unit 110 determines an industry corresponding to the input event information among the types of businesses stored in the classification industry storage unit 102. In this case, the industry type determination unit 110 may determine a plurality of industries according to the event information input by the event information input unit 108. For example, in the event information input by the event information input unit 108, the company hosting the event is a makgeolli manufacturing company, and the place where the event is executed is a tavern selling makgeolli, the industry type determination unit 110 is the event information The two sectors can be determined as 'Takju and Yakju Manufacturing' and 'Other Tavern'.

The core keyword determining unit 112 determines a business type corresponding to the event information by the industry type determining unit 9110, and determines a key keyword corresponding to the determined business type among the key keywords stored in the key keyword storage unit 104. In this case, the key keyword determination unit 112 may determine a plurality of key keywords corresponding to the type of business determined by the industry type determination unit 110. In addition, the key keyword determination unit 112 may determine a plurality of key keywords for each of a plurality of industries. For example, when the industry corresponding to the event information by the industry determination unit 110 is two industries of 'Takju and Yakju manufacturing industry' and 'Other tavern business', the key keyword determination unit 112 is a key keyword storage unit ( Among the key keywords stored in 104), at least one key keyword corresponding to a product or service of 'Takju and Yakju manufacturing industry' and at least one key keyword corresponding to a product or service of 'Other tavern business' may be determined.

The associative information extracting unit 114 corresponds to the key keyword determined by the key keyword determining unit 112 among the associative information stored in the associative information storage unit 106 when the key keyword is determined by the key keyword determining unit 112. Extract association information. For example, the associative information extraction unit 114 may extract associative keywords such as rice, yeast, main curtain, and rural areas, which are association keywords corresponding to 'makgeolli'.

The association information transmission unit 116 transmits association information extracted by the association information extraction unit 114 to the customer terminal 20 corresponding to the event information input by the event information input unit 108. In this case, the customer terminal 20 may select at least one association information from the association information received from the association information transmitter 116. In addition to the association information received from the association information transmitter 116, the customer terminal 20 may additionally add information such as keywords, images, sounds, and the like.

The selection signal receiving unit 118 receives the association information selection signal for selection of association information from the customer terminal 20 in response to the association information transmitted by the association information transmission unit 116 to the customer terminal 20.

The additional information input unit 120 receives additional information including at least one of additional keywords, additional images, and additional sounds from the customer terminal 20 in response to the event information input by the event information input unit 108. In this case, the additional information input unit 120 receives additional information such as additional keywords, additional images, additional sounds, etc. other than the association information transmitted by the association information transmission unit 116, or transmits the association information by the association information transmission unit 116. Irrespective of the association information, additional information such as additional keywords, additional images, and additional sounds may be input in response to the event information input by the event information input unit 108.

The equality determination unit 122 may determine that the additional information input by the additional information input unit 120 is other than the association information extracted by the association information extraction unit 114 among association information stored in the association information storage unit 106. Determine whether or not the information is the same. Different key keywords for different products or services of the same industry or different key keywords for different products or services of different industries may correspond to the same association information. For example, as shown in FIGS. 5 and 6, the key keywords 'makgeolli' and 'rice' corresponding to different industries are different, but each key keyword may have the same association keyword as 'rural'. have. In this case, the identification unit 122 extracts additional information added by the customer by the association information extracting unit 114 among association information stored in association with each key keyword by the association information storage unit 106. It is determined whether it is the same as association information corresponding to other key keywords in the same industry except for association information, or association information corresponding to other key keywords in another industry.

Combination information generation unit 124 is other associations other than the association information extracted by the association information extraction unit 114 of the association information stored in the association information storage unit 106 is additional information input by the additional information input unit 120 When it is determined that the information is not the same as the information, the combination keyword and combination are combined by associating the information corresponding to the video signal selection signal received by the selection signal receiving unit 118 with the additional information input by the additional information input unit 120. Combination information including at least one of an image and a combination sound is generated. For example, as shown in FIG. 7, the combination information generation unit 124 may be a 'farmer image' which is an associative image corresponding to a video signal selection signal, and an 'farmer' which is an additional image input by the additional information input unit 120. The new additional image can be generated as the combination information by combining the 'landscape image' to be planted. In addition, the combination information generation unit 124 may generate a combination keyword combining the associative keyword corresponding to the video signal selection signal and the additional keyword input by the additional information input unit 120 as combination information.

The combination information output unit 126 outputs the combination information generated by the combination information generation unit 124 as text, sound, or image to at least one of a company, a product, and a service corresponding to the event organizer, online or offline. . In this case, the combination information output unit 126 transmits the combination information generated by the combination information generation unit 124 to the event output device 30 through the network 10, thereby generating a text, sound, image, or the like. The combined information can be output online or offline. Here, the event output device 30 may be implemented as various types of electronic devices, such as a display, audio, kiosk.

If it is determined that the additional information input by the additional information input unit 120 is the same as other association information, the second determination unit 128 determines the type of business corresponding to the other association information and the industry type determination unit 110. It is determined second whether or not it is the same. That is, if the second determination unit 128 determines that the additional information input by the additional information input unit 120 is the same as other association information, the other association information is the same as the industry determined by the industry determination unit 110. It is determined whether it corresponds to other key keywords in the industry or to other key keywords in the other industry.

In this case, the combination information generation unit 124 determines the combination information when the second determination unit 128 determines that an industry corresponding to the other association information is the same as the industry determined by the industry determination unit 110. Can be generated. That is, the combination information generation unit 124 may associate with the association information corresponding to the video signal selection signal when the association information is association information corresponding to another key keyword in the same industry as the industry determined by the industry determination unit 110. The combination information is generated by combining the additional information input by the additional information input unit 120.

If the re-input request unit 130 determines that the industry corresponding to the other association information by the secondary determination unit 128 and the industry determined by the industry determination unit 110 are not the same, the customer terminal 20 ) To re-enter other additional information. That is, if the other association information is association information corresponding to key keywords in the industry different from the industry determined by the industry determination unit 110, the re-entry request unit 130 corresponds to the image information selection signal. When combined with the association information, rather than the association of the event hosting company, product or image can be weakened, the customer terminal 20 is notified of such a content and requests re-entry of other additional information.

As such, the event execution server according to an embodiment of the present invention generates and outputs a combination image, a combination keyword, a combination sound, etc. in response to a customer's opinion on the product or service of the event organizer, thereby indirect advertising on-line or off-line. Event can be executed.

In addition, the event execution server according to an embodiment of the present invention indirectly outputs association information about the company, the goods or services hosted by the event, the consumer participating in the event can unknowingly have a good impression on the company, goods or services. Will be.

Meanwhile, the additional information search unit 132 may search for additional information including at least one of an additional keyword, an additional image, and an additional sound corresponding to at least one of an event host, a product, and a service through the network 10. have. In this case, the additional information retrieval unit 132 searches for relevant information through the network 10 based on information on a company, a product, a service, etc. hosted by an event, a key keyword on a product, a service, or an event hosted by the event. According to the frequency of the related information, information such as keyword, image, sound, etc. within a predetermined rank may be set as additional information. In this case, the additional information retrieval unit 132 may be set as additional information by excluding related information overlapping with association information among the related information searched.

In this case, the equality determination unit 122 may extract the association information extracted by the association information extraction unit 114 from the association information stored in the association information storage unit 106 with the additional information retrieved by the additional information retrieval unit 132. It may be determined whether or not it is the same as other association information except.

In addition, the combination information generation unit 124 may exclude the association information extracted by the association information extracting unit 114 from the association information stored in the association information storage unit 106 with the additional information retrieved by the additional information search unit 132. If it is determined that it is not the same as other association information, combination information such as combination keyword, combination image, combination sound, etc. is combined by combining association information corresponding to the image information selection signal and additional information retrieved by the additional information search unit 132. Can be generated.

In addition, the secondary determination unit 128 excludes associative information extracted by the associative information extraction unit 114 from the associative information stored in the associative information storage unit 106 as additional information retrieved by the additional information retrieval unit 132. If it is determined to be the same as other association information, it may be secondarily determined whether the industry corresponding to the other association information and the industry determined by the industry determination unit 110 is the same. In this case, the combination information generation unit 124 determines that the business type corresponding to the other association information is the same as the business type determined by the industry determination unit 110, and the association information and the additional information corresponding to the image information selection signal. By combining the additional information retrieved by the search unit 132 may generate combination information such as combination keyword, combination image, combination sound. In addition, when it is determined that the type of business corresponding to the other association information is not the same as the type of business determined by the business type determination unit 110, the additional information retrieval unit 132 is different from the event host company, goods or services Information, other key keywords, etc. can be used to re-search for additional information.

Thus, the event execution server according to an embodiment of the present invention by generating a combination image, combination keyword, combined sound, etc. reflecting the search results of the event host company or the original creative advertising online or offline indirect advertising event Will be able to run.

In addition, the event execution server according to an embodiment of the present invention indirectly outputs association information about the company, the goods or services hosted by the event, the consumer participating in the event can unknowingly have a good impression on the company, goods or services. Will be.

On the other hand, the additional information transmission unit 134 may transmit the additional information retrieved by the additional information search unit 132 to the customer terminal 20. In this case, the customer may select and confirm at least one additional keyword, additional image, and additional information about the additional sound from the additional information received from the additional information transmitter 134.

At this time, the same or not determination unit 122 is the association information extracted by the association information extraction unit 114 of the association information selected and confirmed by the customer terminal 20 stored in the association information storage unit 106. It may be determined whether or not it is the same as other association information except.

In addition, the combination information generation unit 124 may be configured to extract associative information extracted by the association information extraction unit 114 among association information stored in the association information storage unit 106 selected and confirmed by the customer terminal 20. If it is determined that the information is not the same as other association information, the combination of association keyword, combination image, combination sound, etc. by combining association information corresponding to the image information selection signal and additional information selected and confirmed by the customer terminal 20. Information can be generated.

In addition, the secondary determination unit 128 selects associative information extracted by the associative information extracting unit 114 among the associative information stored in the associative information storage unit 106 of the additional information selected and confirmed by the customer terminal 20. If it is determined to be the same as other association information except for, it can be secondarily determined whether the industry corresponding to the other association information and the industry determined by the industry determination unit 110 is the same. In this case, the combination information generation unit 124 may associate the association information and the customer terminal with the image information selection signal when it is determined that an industry corresponding to the other association information is the same as the industry determined by the industry determination unit 110. Combination information, such as a combination keyword, a combination image, and a combination sound, may be generated by combining the additional information selected and confirmed by (20). In addition, when it is determined that the type of business corresponding to the other association information is not the same as the type of business determined by the business type determination unit 110, the additional information retrieval unit 132 is different from the event host company, goods or services Information, other key keywords, etc. can be used to re-search for additional information. Alternatively, the additional information retrieval unit 132 may request the customer terminal 20 to select and confirm other additional information before re-searching for other additional information.

As such, the event execution server according to an embodiment of the present invention generates and outputs a combination image, a combination keyword, a combination sound, and the like by reflecting a search result and a customer's intention of a product or service of an event host company. Indirect advertising events can be executed.

In addition, the event execution server according to an embodiment of the present invention indirectly outputs association information about the company, the goods or services hosted by the event, the consumer participating in the event can unknowingly have a good impression on the company, goods or services. Will be.

Although embodiments according to the present invention have been described above, these are merely exemplary, and it will be understood by those skilled in the art that various modifications and equivalent embodiments of the present invention are possible therefrom. Therefore, the protection scope of the present invention should be defined not only by the following claims, but also by their equivalents.

10: network 20: customer terminal
30: event output device 100: event execution server
102: classification business storage unit 104: core keyword storage unit
106: association information storage unit 108: event information input unit
110: sector determination unit 112: core keyword determination unit
114: association information extraction unit 116: association information transmission unit
118: selection signal receiving unit 120: additional information input unit
122: identification unit 124: combination information generation unit
126: combination information output unit 128: secondary determination unit
130: re-input request unit 132: additional information search unit
134: additional information transmitting unit 136: confirmation signal receiving unit

Claims (3)

A classification industry storage unit for classifying an industrial group according to a classification system including at least one of a major classification, a middle classification, a small classification, and a sub-classification, and storing businesses classified according to the classification system;
A key keyword storage unit for storing at least one key keyword corresponding to a product or service of a business category classified according to the classification system;
An associative information storage unit for storing associative information including at least one of an associative keyword, an associative image, and an associative sound that are intuitively associated with each key keyword stored in the key keyword storage unit;
An event information input unit configured to receive event information on at least one of a company, a product, and a service hosted by the event;
An industry type determination unit determining an industry type corresponding to the event information input from among the industry types stored in the classification industry storage unit when event information is input by the event information input unit;
A key keyword determination unit determining a key keyword corresponding to the type of industry determined from the key keywords stored in the key keyword storage unit when the type of industry corresponding to the event information is determined by the type determination unit;
An associative information extraction unit for extracting associative information corresponding to the key keyword determined by the key keyword determination unit from the associative information stored in the associative information storage unit when the key keyword is determined by the key keyword determination unit;
Associative information transmission unit for transmitting associative information extracted by the associative information extraction unit to a customer terminal corresponding to the input event information;
A selection signal receiving unit which receives the association information selection signal from the customer terminal in response to the association information transmitted to the customer terminal;
An additional information search unit for searching for additional information including at least one of an additional keyword, an additional image, and an additional sound corresponding to at least one of the company, a product, and a service hosted by the event;
An additional information transmitter for transmitting the additional information searched by the additional information searcher to the customer terminal;
An acknowledgment signal receiver for receiving an acknowledgment signal for selecting and confirming the additional information from the customer terminal in response to the additional information transmitted to the customer terminal;
An equality determination unit that determines whether the additional information selected and confirmed by the customer terminal is the same as other association information except association information extracted by the association information extraction unit among association information stored in the association information storage unit;
If it is determined that the selected and confirmed additional information is not the same as the other associative information, a combination keyword, a combination image, and a combination sound are combined by combining association information corresponding to the image information selection signal with the selected and confirmed additional information. A combination information generation unit generating combination information including at least one of the following; And
A combination information output unit configured to output the combination information generated by the combination information generation unit to at least one of a company, a product, and a service corresponding to the event organizer as at least one of a text, sound, and image online or offline;
Event execution apparatus for executing the original indirect advertising event on-line / offline reflecting the search results and customer intention, characterized in that it comprises a.
The method of claim 1,
If it is determined that the additional information selected and confirmed by the customer terminal is the same as the other associative information, it is secondarily determined whether the industry corresponding to the other associative information is the same as the industry as determined by the industry determination unit. A second judging unit;
More,
The combination information generation unit generates the combination information when the second determination unit determines that the business type corresponding to the other association information is the same as the industry type determined by the industry determination unit. Event execution device that executes the original indirect advertising event on-line / off-line reflecting the results and customer intentions.
The method of claim 2,
The additional information retrieval unit re-searches additional additional information when it is determined that the business type corresponding to the other association information and the business type determined by the industry type determining unit are not the same. Event execution device that executes the original indirect advertising event on-line / offline reflecting the search results and customer intention.

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