KR101250871B1 - Distributing premium content with advertising sponsorship - Google Patents

Abstract

Distribution of rights-protected content is provided as a function of ad-based sponsorship. In exchange for the acceptance of advertisements, rights-protected content may be obtained by the user for free or at a reduced cost. Ads can be provided according to conditions that must be met before the rights-protected content is displayed. The advertisements can be distributed as a single delivery or bundled delivery. Premium content and associated advertising rules may be shared between devices in a peer-to-peer manner.

Description

Distribution of premium content using ad sponsorship {DISTRIBUTING PREMIUM CONTENT WITH ADVERTISING SPONSORSHIP}

This application is entitled "DISTRIBUTING PREMIUM CONTENT WITH ADVERTISING SPONSORSHIP" and is assigned to U.S. Provisional Application No. 61 / 025,658, filed on February 1, 2008, which is assigned to the assignee of the present application and hereby incorporated by reference in its entirety. Claim priority.

The following description relates generally to content distribution systems, and more particularly to distribution of ad sponsored content.

There are a variety of digital applications and content sold in the digital market at prices that represent the value of the content. End users (eg, consumers) pay for the content value during a purchase transaction. It is the acceptance model that consumers will individually pay the full value of the purchase and the content is not deliverable. This model puts high acceptance thresholds on consumers. However, since most consumers will not purchase new applications and content indefinitely at full premium price, adoption tends to slow down to a certain point after some time. However, upfront investment in content distribution systems is difficult to recover.

Digital Rights Management (DRM) systems can impose premium prices on end users for content protected by digital rights. This complicates the protection scheme because it can motivate consumers to circumvent the system to get the same content for free or at a lower cost. In general, DRM systems use pricing and rights objects to lock premium content. The consumer is not authorized to access premium content until the payment is received and verified by the rights object. The close association of money with rights objects can make this the goal and failure of theft in DRM systems.

Although some Content Management Systems (CMSs) implement an advertising sponsored content model, there is no cross-leveraging of the power of DRM, in which the content It is free (for example, not premium content). In addition, there is no mapping that is explicitly established between advertisement and content values for consumption or advertisement placement. In addition, there is no assurance or tracking as to how well the ad was sent and displayed to the end consumer. In addition, there is no clear report as to which advertisement was displayed (how much, how often, when the advertisement was displayed or whether the advertisement was displayed) before the consumer accesses the content.

The following presents a simplified summary of these aspects to provide a basic understanding of one or more aspects. This Summary is not an exhaustive overview of all contemplated aspects and is not intended to identify key or critical elements of all aspects or to illustrate the scope of any or all aspects. Its sole purpose is to present some concepts of one or more aspects in a simplified form as a prelude to the more detailed description that is presented later.

In accordance with one or more aspects and corresponding disclosure, various aspects are described in connection with using an advertisement instead of (or in addition to) a charged object. One aspect relates to a method performed by a communications device for distributing advertising-sponsored content. The method includes sending a request for content and receiving advertisement rules associated with the content. The content is related to an access cost and the advertising rules define one or more conditions that match an indication of an advertisement allowing access to the content at a free or reduced access cost. The method also includes verifying compliance with the advertising rules and selectively displaying the content based on the verification. According to some aspects, the method includes metering data relating to the implementation of advertising rules.

An additional aspect relates to a communication device including a memory and a processor. The memory holds instructions related to sending a content request and accepting advertising rules associated with the content. The memory may also retain instructions for confirming compliance with at least one advertising rule and displaying the content based on the compliance. The process is configured to execute the instructions coupled to the memory and held in the memory.

Another aspect relates to a communication device comprising means for sending a request for content. The content is associated with an access cost. The apparatus also includes means for obtaining advertisement rules associated with the content. The advertising rules define one or more conditions that match an indication of an advertisement allowing access to the content at a free or reduced access cost. The apparatus also includes means for tracking actions associated with one or more advertisements, means for reporting the actions, and means for displaying the content if the actions comply with the advertisement rules associated with the content. do.

An additional aspect relates to indicating different levels of advertising packages associated with a given premium content item. Users may be given the opportunity to select a level of acceptance and the usefulness of the advertisement after the selection of the content.

Another aspect relates to a computer program product comprising a computer-readable medium. The computer-readable medium includes a first set of instructions for causing a computer to send a request for content. The content is associated with an access cost. Advertising rules define one or more conditions that match an indication of an advertisement allowing access to the content at a free or reduced access cost. The computer-readable medium may further comprise a third set of instructions for causing the computer to verify compliance with the advertising rules and for causing the computer to selectively display the content based on the verification. Contains four sets of instructions.

An additional aspect relates to at least one processor configured to provide access to content. The processor includes a first module for transmitting a request for content and a second module for receiving advertising rules associated with the content. The content is associated with an access cost. The advertising rules define one or more conditions that match an indication of an advertisement allowing access to the content at a free or reduced access cost. The processor also includes a third module for verifying compliance with the advertising rules and a fourth module for selectively displaying the content based on the verification.

In a related aspect there is a method performed by a communication device to provide advertisement-sponsored content. The method includes creating a rights object that includes one or more parameters associated with the display (or user) of the advertisement. The display (eg, the user watching the content) is a key for unlocking the right to the content.

Another aspect relates to a communication device including a processor and a memory. The processor is configured to execute instructions coupled to the memory and held in the memory. The memory holds instructions for creating a rights object that includes one or more parameters associated with the display of the advertisement. The indication unlocks the right to the content.

Another aspect relates to a communication device. The apparatus includes means for creating a rights object that includes one or more parameters associated with an advertisement. Compliance with the one or more parameters may cause the rights protected content to be displayed.

A further aspect relates to a computer program product comprising a computer-readable medium. The computer-readable medium includes at least one set of instructions for causing a computer to create a rights object. The rights object includes rules associated with rendering one or more advertisements with content. The advertisement unlocks the right to render the content.

An additional aspect relates to at least one processor configured to provide advertising-sponsored content. The processor includes at least one module for generating a rights object that includes one or more parameters associated with the presentation of the advertisement. The display is a key for unlocking the right to the content.

Another related aspect is a method performed by a communication device to share premium content using advertising sponsorship. The method includes receiving a request to share premium content with a peer device and determining that the premium content is associated with one or more advertising rules. The method also includes communicating the premium content and the one or more advertisement rules with the peer device.

Yet another aspect relates to a communication device including a memory and a processor. The memory receives instructions for sharing premium content with a peer device, determines that the premium content is associated with one or more advertising rules, and communicates the premium content and the one or more advertising rules with the peer device. Hold them. The processor is configured to execute the instructions coupled to the memory and held in the memory.

Another aspect relates to a communications apparatus comprising means for receiving a request to share premium content with a peer device and means for determining that the premium content is associated with one or more advertising rules. Also included in the communication device are means for communicating the premium content and the one or more advertisement rules with the peer device.

A further aspect relates to a computer program product comprising a computer-readable medium. The computer-readable medium may comprise a first set of instructions for causing a computer to receive a request to share premium content with a peer device and cause the computer to determine that the premium content is associated with one or more advertising rules. And a second set of instructions to: Also included in the computer-readable medium is a third set of instructions for causing the computer to communicate the premium content and the one or more advertisement rules with the peer device.

Another aspect relates to at least one processor configured to provide advertising-sponsored content. The processor includes a first module for receiving a request to share premium content with a peer device and a second module for determining that the premium content is associated with one or more advertising rules. Also included in the processor is a third module for communicating the premium content and the one or more advertisement rules with the peer device and a fourth module for holding a copy of the premium content and the one or more advertisement rules.

To the accomplishment of the foregoing and related ends, one or more aspects are fully described below and particularly include the features recited in the claims. The following description and the annexed drawings set forth in detail certain illustrative features of the one or more aspects. However, these features represent only some of the various ways in which the principles of various aspects may be employed. Other advantages and novel features will become apparent from the following detailed description when considered in conjunction with the accompanying drawings, and the disclosed aspects are intended to include all such aspects and their equivalents.

1 illustrates an example system architecture that utilizes one or more disclosed aspects.
2 illustrates a system for distributing advertising-sponsored content, in accordance with an aspect.
3 illustrates a system for providing ad-sponsored content, in accordance with an aspect.
4 illustrates an example architecture for bundled transport, in accordance with one or more aspects.
5 illustrates an example architecture for an individual transmission model, in accordance with various aspects presented herein.
6 illustrates a system for delivering content between peer devices, in accordance with an aspect.
7 illustrates a method for distributing advertising-sponsored content, in accordance with an aspect.
8 illustrates a method for distributing advertising-sponsored content in accordance with one or more aspects disclosed herein.
9 illustrates a method for providing ad-sponsored content, in accordance with an aspect.
10 illustrates a method for facilitating peer-to-peer sharing of premium content that may be accessed at a reduced access cost in accordance with one or more aspects.
11 illustrates a system that facilitates distribution of premium content using advertising sponsorship, in accordance with one or more disclosed aspects.
12 illustrates an example system for distributing advertising-sponsored content, in accordance with an aspect.
13 illustrates an example system for providing ad-sponsored content, in accordance with an aspect.
14 illustrates a system for sharing premium content using advertising sponsorship, in accordance with an aspect.

Various aspects are now described with reference to the drawings. In the following description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of one or more aspects. It may be evident, however, that such aspect (s) may be practiced without these specific details. In other instances, well-known structures and devices are shown in block diagram form in order to facilitate describing these aspects.

Through the introduction of mobile and digital advertising, it may be desirable to assist in the price of the content using ad insertions. Therefore, the price of the content may be shared (in some or all) by the advertiser in exchange for generating the advertising effect required for individual consumers on their mobile devices, which is a very private space for the sobaza. Advertisements that do not have a definite benefit to sobaza may result in very low approval rates. Disclosed aspects couple advertising values directly to a content distribution system. Ads reside on a mobile device to interact and control content launch, run time, usage model expiration and even pause and resume behaviors. By interacting with the agent it can be distributed (individually or in bundles) according to a "key" to unlock the content. This may allow the advertisement to be inserted at different points in the application life cycle, such as in the middle and / or the end, at launch. Advertising may also be inserted in various models that may provide additional incentives for the user. For example, different advertisement "points" may be obtained based on whether a user watches five shows (or watches the same show five times) for viewing content for 10 minutes. Depending on the values of the viewing (e.g., 5 shows, 10 minutes, etc.), the user acquires points and discounts the premium cost of the application or content (e.g., reduced cost for purchasing the content ( Or refund), reduced prices on subsequent purchases, etc.). Therefore, one or more aspects described herein combine advertising values directly into a content distribution system.

As used in this application, the terms “component”, “module” and “system” and the like are intended to refer to computer-related entities, such as hardware, firmware, a combination of hardware and software, software or executable software. . For example, a component may be, but is not limited to being, a process running on a processor, a processor, an object, an executable, a thread of execution, a program, and / or a computer. For example, both an application running on a computing device and a computing device may be components. One or more components can reside within a process and / or thread of execution, and a component can be localized on one computer and / or distributed between two or more computers. In addition, these components can execute from various computer readable media having various data structures stored thereon. The components interact with other components via local and / or remote processes in accordance with a signal having one or more data packets (in a local system, in a distributed system and / or over a network such as the Internet with other systems by the signal). Data from one component).

In addition, various aspects are described herein in connection with a mobile device. Mobile devices may also include systems, subscriber units, subscriber stations, mobile stations, mobile, wireless terminals, nodes, devices, remote stations, remote terminals, access terminals, user terminals, terminals, wireless communication devices, wireless communication devices, user agents, user devices. Or may be referred to as a user equipment (UE), and may include some or all of their functionality. Mobile devices include cellular telephones, cordless telephones, session initiation protocol (SIP) telephones, smartphones, wireless local loop (WLL) stations, personal digital assistants (PDAs), laptops, portable communication devices, portable computing devices, satellite radio, wireless It may be a modem card and / or other processing device for communicating via a wireless system. In addition, various aspects are described herein in connection with a base station. A base station can be used to communicate with the wireless terminal (s) and can also be referred to as an access point, node, node B, e-node B, e-NB or some other network entity and part or all of their functionality. It may include.

Various aspects and features will be presented in terms of systems that may include many devices, components, modules, and the like. It is understood and appreciated that various systems may include additional devices, components, modules, etc. and / or may not include all devices, components, modules, etc. discussed in connection with the above features. Can be. Combinations of these approaches can also be used.

In addition, in the main description, the term “exemplary” is used to mean functioning as an example, example or illustration. Any aspect or design described herein as "exemplary" is not necessarily to be construed as preferred or advantageous over other aspects or designs. Rather, the use of the term "exemplary" is intended to present concepts in a specific manner.

1 illustrates an example system architecture 100 utilizing one or more disclosed aspects. It is to be noted that the system architecture 100 shown is an example and other variations may be used. In one aspect, system architecture 100 may provide functionality for allowing a user to receive ad-sponsored content. Additionally, in another aspect, the system architecture provides additional revenue streams and increased distribution sales to the value chain (eg, advertisers, content distributors, content owners, etc.). can do.

User interface 102 may be included in system architecture 100 through which a user may interact with the system and / or request content. The user interface 102 can interact with the content manager 104. For example, a request for a list of content may be sent to content manager 104. The list of content may be retrieved by the content manager 104 and displayed to the user in various formats (eg, audio, video, etc.) via the user interface 102.

The user may review the list of content and request one or more content items from the list (eg, via the user interface 102). For example, a list of content may be displayed on the screen, and the user may manually select an item from the list (eg, highlight and press “Enter”). According to some aspects, the request may be for a right to various premium content and / or protected content (eg, content that is not distributed "free", etc.). Examples of premium content include, but are not limited to, game applications, business applications, music, ring tones, videos, or other applications that are typically provided to a user through a fee, such as royalties fee. In the present description, various aspects are described with respect to a game application, but it is to be understood that the above aspects are not limited to the game application, and that other applications may be used with the aspects disclosed.

The user may select the desired content (eg, a game, etc.) from the content list (eg, a list visually displayed on the screen, a list displayed via voice commands, etc.). Based on the selection, the content manager 104 communicates with the rights agent 106 (or the rights manager) to confirm whether the content can be provided to the user (eg, can play the requested game). do. For example, content manager 104 may send a rights request to rights agent 106. The determination as to whether content can be provided can be based on whether the user currently has the correct (eg, valid) rights (via the associated device).

The rights agent 106 may verify the rights included in (or accessible by the rights object 108) the rights object 108. For example, the rights object 108 may place an advertisement based on "rights" rules from the advertisement metadata object 110. Ad metadata object 110 may request advertisements from ad agent 112. Based on this request, the advertising agent 112 can obtain an advertisement from the advertising server 114. Ad server 114 may request information from rights server 116. For example, rights server 116 and ad server 114 may share information related to the embedded advertising metadata object (AMO) in the rights object. In addition, the advertisement server 114 may receive inventory allocation information from the content server 118. Inventory allocation may relate to the placement of advertisements and advertisements (eg, any point after and / or consumption of content at product launch).

If there is inventory (eg, one or more advertisements) assigned, the ad server 114 may send the advertisement to the ad agent 112. According to some aspects, the advertisement may be a targeted advertisement. According to some aspects, the advertisement may be a generic advertisement that is rendered (eg, audio output through a speaker, video output on a display, etc.) to all users consuming the content. At substantially the same time as receiving the advertisement, the advertising agent 112 may cause the advertisements to be displayed (or rendered to the user in another format) on the user interface 102.

The rights object 108 may include a file or database and may be configured to indicate which access rights are associated with the content (eg, expiration period, how long the content may be experienced, etc.). The logic within the rights object 108 may include the conditions of the advertisement (eg, which advertisements should be displayed to the user, whether the user should actively acknowledge the advertisements, the number and / or types of advertisements, etc.). have. At substantially the same time as the content is being used (eg, consumed), as enforced by the rights agent 106 and facilitated by the advertising agent 112, the advertisement is displayed during the content expiration interval and / or It may be displayed more frequently or with fewer paces. Ad-based rights object 108 advertises the ability to make consumers get a meaningful and valuable impression at the best time possible, and at the same time they make the ad less useful and less intrusive to the user. You can give it to him. Ad-based rights object 108 and / or a suitable user interface 102 for obtaining and downloading content may provide the user with options for selecting a more desirable or acceptable advertising package that matches the given content.

If there are currently valid rights, the rights agent 106 may retrieve the rights from the rights server 116 that is configured to distribute the rights. Rights assignments may be communicated with content server 118. If the rights are met (eg, an advertisement is displayed to the user, the user acknowledges the advertisement, etc.), the content acquisition is verified and the content acquisition approval is communicated to the content manager 104.

The rights agent 106 may approve the right to unlock the content. At substantially the same time that an acknowledgment is received that a user has watched or performed a function that meets a rights requirement (e.g., an advertising requirement), the content manager 104 sends the content (e.g. a game application). Instructions may be provided to release the. It should be noted that an advertisement transfer may be performed in parallel with the content transfer (eg, an advertisement is received at the device at substantially the same time that the content is received at the device). Therefore, there may be a relationship between rights agent 106 and advertising agent 112 and between rights server 116 and advertising server 114.

According to some aspects, the rights are manually acknowledged by the user (eg, when the user purchases a value of premium content). In a similar manner, the ad agent 112 and the ad server 114 may acknowledge the advertisement (eg, a lower cost and a tradeoff between viewing the advertisement). According to some aspects, the acknowledgment may simply be an advertisement displayed or displayed to the user for a set interval or for a predetermined time (eg, 5 seconds), and the user may manually (eg, actively) system 100. ), No acknowledgment (eg, acknowledgment is that the set interval has elapsed or expired). According to other aspects, the acknowledgment may be a manual action or response by the user, such as a click action (e.g., the choice of advertisement, acknowledgment of the advertisement by selection of "okay") or other interactions with the advertisement. (Eg, explicit behavior).

Rights agent 106 may include logic in which a "key" for recognizing content and / or unlocking content may be based on some digital rights and / or advertising viewing rights. The rights agent 106 may determine the type of content, which may include being able to check a database on the device to see if a license is available.

According to some aspects, rights agent 106 (or rights manager) provides information to advertising agent 112. This information may be referred to as metering and may include reporting and advertising of rights events. For example, metering may relate to the number of times the advertisement was displayed to the user, the user's behavior after the advertisement was displayed, the length of time the advertisement was displayed to the user, and the like. According to some aspects, a token (eg, metering) may be held in the database to indicate that the advertisement has been viewed. For example, if a user purchases a five-play game (for example, a game can be played five times), the metering database can retrieve information about the rights consumed (for example, the game has been played four times). I can hold it. Similarly, if an ad can be watched for a set number of times (e.g., six times), an incremental counter can be used so that the counter is incremented and recorded by the metering database each time the ad is displayed to the user. have.

Additionally or alternatively, metering information may be reported to a server (eg, a third party) to enable tracking of the effects of the advertisements. Therefore, the advertiser (via a third party) may actually have feedback relating to the users for which the advertisements are being presented. This may allow the advertiser to assess the effectiveness of the advertisement and determine whether any changes should be made to enhance the effectiveness of the advertisement. According to some aspects, the advertisement may be a target advertisement. The advertisements can be one or more graphical, audio, video or haptic content.

According to some aspects, the rights agent 106 and the advertising agent 112 may be integrated. Both rights agent 106 and ad agent 112 review similar criteria and whether the license is a trigger for accessing the content (rights agent 106) or whether the ads are a trigger for accessing the content (advertising agent 112). )). However, having independent rights agent 106 and independent advertising agent 112 may provide modularity in which decisions made by individual agents do not affect each other.

In a related aspect, system 100 may be configured to display content from multiple sources, each of which may have its own advertising rights object. In such aspects, once one or more advertisements are disabled, the system 100 may respond appropriately, such as disabling the display of the application, and thus the user has no right to watch any content. Alternatively, system 100 may disable only content that is related to the ads being disabled. In such a case, the user may still watch content that is not associated with the content or advertisements that are available to the advertising rights object.

It should be understood that other system architectures may be used, other than the architecture described and illustrated in connection with FIG. 1. For example, content acquisition does not have to have a timed-relationship with rights acquisition. Content acquisition and rights acquisition can occur independently, for example with advertisement acquisition. Some system architectures are key to unlocking content, including system preparations of an advertising rights object; And client advertising agents for managing the acquisition, metering, and rights event reporting of advertisements.

2 illustrates a system 200 for distributing advertising-sponsored content, in accordance with an aspect. System 200 includes a communication device 202 (eg, wired or wireless) that is shown to transmit data over channel 204. While transmitting data is shown, communication device 202 may receive data over channel 204 (eg, communication device 202 may transmit and receive data simultaneously, communication device ( 202 may transmit and receive data at different times or a combination thereof).

The communication device 202 may include a content requestor 206 configured to request content. For example, the content requestor 206 may receive an indication (eg, via a user interface) from the user for one or more content (eg, application, video, song, etc.). Content (eg, premium content) may be associated with an access fee. For example, as a function of a user request, content requestor 206 may send a request for the content from a content server.

Based in part on the request being sent, the rule / content association module 208 is configured to receive one or more advertisement rules associated with the content. One or more advertising rules may be received at substantially the same time that premium content is received. However, in accordance with some aspects, one or more advertisement rules may be hard-coded to the device, which rules may be received from an internal source (where the hard-coded rules are located) at about the same time as the content is received. have. Once the rules are hard-coded into the device, the indication of premium content can be used to specify when to follow the rule (s).

The advertisement rules can define one or more conditions that match the presentation of the advertisement. A user can receive content at a reduced access fee by meeting one or more conditions that match the advertisement. For example, the condition may be that the user explicitly acknowledges the advertisement (eg, a click on the advertisement, a response to a prompt, etc.). In another example, the condition may be that the advertisement is displayed to the user, and no user acknowledgment is required (eg, only displaying the advertisement satisfies the condition). As another example, advertisements may be displayed to the user periodically while the user uses the content. For example, while a user is watching a video, advertisements may be displayed to the user periodically (eg, similar to television advertisements).

In accordance with some aspects, a combination of conditions may be used to obtain a reduced access cost for various content. For example, the complexity of the conditions (eg, explicit acknowledgment of the advertisement, display of many advertisements, etc.) may be a function of the amount of reduction in access fee. Therefore, high complexity and / or many conditions may result in a higher rate of cost reduction, while low complexity and / or a limited number of conditions may result in lower cost reduction.

Also included in communication device 202 is a compliance module 210 that is configured to verify conformance to advertising rules. Validating compliance refers to confirming receipt of an acknowledgment (eg, an explicit acknowledgment) from the user, confirming that an advertisement has been rendered (eg, video, audio or other display means) on the device. Include. Other types of verification include verifying that a certain number of advertisements have been rendered, verifying that one or more advertisements have been rendered a specific number of times, and the like.

At substantially the same time that compliance with the advertising rules is verified, the display module 212 can display the content to the user. According to some aspects, once compliance with the advertising rules is verified, the display module 212 may display information related to discrepancy to the user (eg, “acknowledge that they have watched the advertisement”). "," Press okay to receive ad sponsorship to watch the requested content ", etc.). If the advertising rules are not verified, the display module 214 may be configured not to display the content. Once the advertising rules are verified for some content, content related to compliance with the advertising rules may be displayed to the user, while content for which the advertising rules are not satisfied is not displayed.

According to some aspects, advertising rules may relate to allowing a user to recognize a subset of content after compliance with the rule. After consumption of a subset of the content, compliance with other rules allows the user to recognize a second subset of the content, and the like. For example, an advertisement may be displayed to the user, and after viewing the advertisement, the user may watch a portion of the premium content (eg, a movie) for a limited duration (eg, 10 minutes or 15 minutes). Can be consumed. After a certain time, the second advertisement is displayed to the user. After watching the second advertisement, the user may consume the next portion of premium content for a certain period of time (eg, 10 minutes), and so forth.

In accordance with some aspects, metering module 214 is included in communication device 202. Metering module 214 may be configured to collect metering data related to fulfillment of advertising rules. Additionally, the metering module 214 can report information related to the implementation of the advertising rules to an external source (eg, an advertising agent). For example, if a user purchases a five-play game, metering module 214 may track and / or report information related to the number of times the user has played the game. Based on the number of times, the advertising agent can selectively display advertisements to the user (eg, "You have played five allowed games four times, and you want information about the full feature game. In another example, there may be a single advertisement that may be displayed to the user a predetermined number of times The metering module 214 tracks the number of times the advertisement is displayed to the user and / or displays the information to the ad agent. Other information related to the implementation of the advertising rules may also be collected and / or reported by metering module 214.

The advertising agent may use the information reported by the metering module 214 to track the effectiveness of the advertising. The reported information may also be used to determine user behavior after viewing the advertisement. For example, later, it may be determined whether the user actually purchased the item or whether the user appears to ignore the advertisement, which may take longer to explicitly acknowledge the advertisement (eg, the user Is not paying attention to). The metering functionality enabled by the metering module 214 can allow the advertising provider valuable information that can be used to enhance the effectiveness of the advertisement, provide targeted advertisements, as well as improve other marketing strategies. Can be.

System 200 may include a memory 216 operatively coupled to communication device 202. The memory 216 may be external to or reside within the communication device 202. The memory 216 may store information related to the transmission of a content request, approval of advertising rules associated with the content, confirmation of compliance with at least one advertising rule, and display of content based on the compliance. Memory 216 may also store other appropriate information relating to signals transmitted and received in the communication network. Processor 218 may be operatively connected to communication device 202 (and / or memory 216) to facilitate analysis of information related to the distribution of premium content using advertising sponsorship in a communication network. have. Processor 218 is a processor dedicated to the analysis and / or generation of information received by communication device 202, a processor controlling one or more components of system 200 and / or information received by communication device 202. The processor may be a processor that analyzes and generates the data and controls one or more components of the system 200.

The memory 216 uses advertisement sponsorship to distribute premium content such that system 200 can utilize stored protocols and / or algorithms to enable the disclosed aspects as described herein. Protocols associated with taking action to control communication between 202 and other devices. The data storage (eg, memories) components described herein may be volatile memory or nonvolatile memory, or may include both volatile and nonvolatile memory. By way of example, and not limitation, nonvolatile memory may include read only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable PROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM), which acts as external cache memory. By way of example, and not limitation, RAM includes synchronous RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double-speed SDRAM (DDR SDRAM), enhanced SDRAM (ESDRAM), synclink DRAM (SLDRAM), and direct rambus. Available in various forms such as RAM (DRRAM). The memory of the disclosed aspects is intended to include, but is not limited to, such memories and other suitable types of memory.

3 illustrates a system 300 for providing advertising-sponsored content, in accordance with an aspect. System 300 includes a communication device 302 (eg, wireless or wired), which may be, for example, an advertising agent, an advertising server, or the like. Although shown as transmitting data over channel 304, communication device 302 may receive data over channel 304 (eg, communication device 302 may transmit and transmit data substantially simultaneously). Capable of receiving, communication device 302 may transmit and receive data at different times or combinations thereof).

Included in communication device 302 is a rights object generator 306 that is configured to generate a rights object. According to some aspects, the rights object may include one or more parameters associated with the presentation of the advertisement. The display of the advertisement may be a key for unlocking the right to the content. According to some aspects, an explicit acknowledgment by the user (associated with the user device) to indicate that an advertisement has been received may be used with the indication of the advertisement to unlock the right to the content.

According to various aspects, the rights object generator 306 provides information related to the amount of time a user can access the content (eg, a duration of time such as the number of times watched or played, a week, a year, etc.) can do. The other information may be about expiration, such as the day / time when the rights to the content expire. The other information may be about whether the license, the advertisement, or both the license and the advertisement are triggers (or keys) to unlock the content (eg, to allow the user to receive the content).

Also included in communication device 302 is a trigger module 308 that is configured to determine or recognize whether a key for the content is based on digital rights and / or based on viewing an advertisement. For example, the trigger module 308 can access a database (or receive information from the database) to determine if there is a license for the content (eg, digital rights license). According to some aspects, trigger module 308 uses the information generated by rights object generator 306 to make the determination.

Included in communication device 312 is a metadata module 310, which is configured to transmit rules as advertisement metadata, which may also be referred to as an advertisement object. For example, the rights object generator 306 may indicate that one or more advertisements need to be displayed to the user in order to access the identified content, which may be a reference to the advertisement object. An advertisement object may provide information related to metadata that provides parameters related to the advertisement (eg, advertising rules, etc.).

In accordance with one or more aspects, a rights object is data that may be interpreted as permissions applicable to the content and may include conditions for granting the permissions. In one aspect, the rights object may be a single file provided by communication device 302. However, according to other aspects, the rights object may exist in binary format or canonical format, such as, for example, XML or ASN.1. According to some aspects, the rights object may be some bits of data and / or instructions. Therefore, depending on the implementation, the rights object may be provided by the communication device 302 in a variety of different formats.

According to one aspect, a rights object provides an explicit rule or set of rules. However, in accordance with other aspects, the rights object provides an implicit rule or set of rules that can be hard-coded into the device. Depending on the aspect in which the rule or set of rules is hard-coded into a device, content may not be provided to the rights object. However, in accordance with some aspects, content is provided to a rights object, wherein the rights object is implicit rule (s) hard-coded at or at the same time as the implicit rule (s) hard-coded to the device. Can be used instead.

The communication device 302 may also include a metering tracking module 312, which is optional as indicated by the dashed lines. The metering tracking module 312 is configured to monitor whether the ad rules are being followed and to what extent the rules are being followed. Metering tracking module 312 may receive information from one or more mobile devices that track information related to compliance (or non-compliance) to advertising rules. Additionally or alternatively, metering tracking module 312 can define compliance / non-compliance information as categories of data (eg, content usage based content, time based content, etc.).

According to some aspects, metering tracking module 312 may be configured to compile metering information and present it to one or more advertising sponsors (eg, advertisers supplying advertisement (s)). For example, metering information may be compiled based on parameters of interest to the ad sponsor (eg, demographics of the user). Information relating to a user may be collected based on device identity, user identity or both device identity and user identity. Based on the information, the advertisement provider may make modifications to the advertisement, how the advertisement is displayed, tailoring the advertisements, and the like.

System 300 may include a memory 314 that is operatively coupled to communication device 302. The memory 314 may be external to or reside within the communication device 302. Memory 314 may store information related to creating a rights object that includes one or more parameters associated with the display of the advertisement. Compliance with the rules may unlock the right to the content. Memory 314 may also store other appropriate information relating to signals transmitted and received in a communication network. Processor 316 may be operatively connected to communication device 302 (and / or memory 314) to facilitate analysis of information related to the distribution of premium content using advertising sponsorship in a communication network. have. Processor 316 is a processor dedicated to the analysis and / or generation of information received by communication device 302, the processor controlling one or more components of system 300 and / or the information received by communication device 302. The processor may be a processor that analyzes and generates the data and controls one or more components of the system 300.

The sending module 318 can be configured to send advertising and / or content to the mobile device. In one aspect, there are at least two variations of the main architecture concept (as shown in FIG. 1), categorized by how the advertisement relates to the content in the delivery process. One variant is a combined or bundled transmission and the other variant is a separate transmission model. 4 illustrates an example architecture for transmission bundled in accordance with one or more aspects and FIG. 5 illustrates an example architecture for an individual transmission model in accordance with various aspects set forth herein.

Referring to FIG. 4, in the bundled delivery 400, advertisements are collected into the content system as other content items. Advertisements can potentially be earmarked as “advertisements” through metadata supported by system 400. Valuable premium content is indicated as being associated with an advertisement by other metadata describing the relationship between content items 404 (eg, charging system 402). Examples of content items 404 include application 406, music 408, advertisement (AD) 410, video 412, and others 414.

Relating the advertisement by other metadata describing the relationship between the content items 406-414 may help to allow the advertisement to be packaged and sent with the content item (eg, a delivery system). (416)). The packaging process of the content item may include a set of metadata that describes how the advertisement should be displayed. Examples of how the advertisement should be displayed include once per launch, before application / content launch or rendering; Every x minutes during the rendering of the content (video / audio); once every n launches; And the like, and the like, where x and n are positive numbers.

The metadata acts as instructions to the device advertising agent regarding when to lock the content, unlock the content, and pause or resume the content for advertising purposes. The manner chosen may be appropriate for the content or application being rendered and may be negotiated through the content management system 404.

The package can be sent to the device 418 in substantially the same manner as the generic content item. The on-device advertising agent 420 may unpack the advertisements (ad bundles), rules, and content. The content can be requested by the end user, triggering the agent to check the rules that are distributed with the ad and the content and unlock the content only after the ad (s) are displayed according to the rules. The on device advertising agent 420 may also respond to the content request, display the advertisement, unlock the content for display / use and / or record, and report the content / ad usage.

Referring now to FIG. 5, an individual delivery 500 may not be an advertisement that resides in a bundled content system by nature (or may not be easily incorporated due to volume or format fit, etc.), or content distribution may be When it should be independent of availability (or vice versa), it may be the model used. Individual delivery 500 may allow some flexibility in the sharing of premium content and creative distribution mechanisms. The agent may retain the intelligence to unlock the content only when appropriate advertisements are obtained and displayed (eg, via video, audio or other means). Therefore, advertising sponsorship can be implemented in creative ways.

The content system 502 can include a content management system 504 that is configured to associate content with one or more advertisements, as shown as the AD links 506. The content may include but is not limited to games 508, tones 510, songs 512, and the like. Information (criteria) associated with the advertisement links 506 is sent to the advertisement server 514 associating the advertisement 516 with the content 508, 510, 512.

In accordance with some aspects, an advertisement 516 corresponding to content 508, 510, 512 may be obtained and associated with a different content, shown as video content 518, associated with a third party 520. Likewise, new advertisements can be updated to increase the value of sponsorship. New or different content 518 has an associated advertising link 522 that is communicated to an ad server 514. These aspects cause a set of acquisition communications to occur between the on-device advertising agent 524 and the warehouse, according to some aspects, which is a content management system (CMS) 504.

The ad server 514 can communicate a server trigger 526 to the on-device ad agent 524, which can respond with an ad request 528. In response to the advertisement request 528, the advertisement service 514 may send an advertisement, at 530. At substantially the same time as receiving the advertisement (or at another time thereafter), the on device advertising agent 524 may respond with a transmission acknowledgment 532.

The on-device advertising agent 524 can manage the device content "manager" 532. The content and advertisement (s) may be sent to the device via the delivery system 534. The content and advertisement (s) may be transmitted to device content manager 523 via, for example, bundled delivery process 536.

Now some general information will be provided that can be exchanged in order for the advertisement to be obtained effectively. In the client pull model, the advertisement request 528 may specify device capabilities and parameters and / or specify the content of the request. Device capabilities and parameters may include device model, device identification, user identity, and other information. Device capabilities may include software version, platform / operating system (OS) version, screen size, rendering capabilities, library versions, and the like. Specifying the context of the request may include the application / content ID, the application / content description, the application context (such as the location or functional position of the “play” button) and other related information.

The client pool model may also include ad response / transmission. This may include advertisement content targeted to the transmission of the advertisement metadata, the transmission of the advertisement content stream and / or request parameters. The transmission of the advertisement metadata may include display parameters, life time, reporting mechanisms, target content / applications, advertisement content type / size, advertisement content description, and the like. The transmission of the advertisement content stream may include a "secret" for unlocking the advertisement content and / or premium content. Advertising content targeted to request parameters may include device, subscriber, application function and / or context.

In a server push model, there may be an advertising service trigger. The trigger may be a message based trigger 526 (Wireless Application Protocol (WAP), Short Message Service (SMS), Multimedia Message Service (MMS), etc.). According to some aspects, there may be transmission of some advertising metadata based on server side analysis of a match / feet with the device. In some aspects, the device may actively request specific advertising content based on the trigger. The "pose trigger" flow is similar to the pull model.

In accordance with some aspects, the charging system 538 may charge 540, 542 directly with advertisers associated with the content system 502 and / or the third party 520. For example, an advertisement may be a sponsored event (eg, sponsored by a particular advertiser), and based on this sponsored event, the relevant advertiser is charged directly for the advertisement display.

6 shows a system 600 for delivering content between peer devices. Although many devices can be included in the system, the system 600 includes a first device 602 and a second device 604. Each device 602, 604 includes a respective rights object 606 and 608. Rights objects 606 and 608 are configured to determine whether various criteria are met (eg, ad rules have been followed). If satisfied, the rights object 606, 608 releases the content (eg, causes the requested content to be displayed to the user).

At times, users of devices 602 and 604 may want to share content (eg, share games, videos, etc.). However, in accordance with aspects disclosed herein, in order for premium content to be provided to the user at a reduced access cost, the content to be shared includes relevant advertising rules. System 600 is configured to convey advertising rules associated with the content when the content is shared between the devices 602, 604.

For example, a first user, associated with the first device 602, has premium content 610 along with related rules 612. The first user may be authorized to share premium content 610 with the second user, associated with the second device 604. The first user instructs the rights object 606 to send the premium content 610 to the second device. Because premium content 610 has associated advertising rules 612, both premium content 610 and advertising rules 612 are delivered to second device 604.

After delivery, the second device 604 includes a copy of the premium content 614 and the advertising rules 616. If the second user wants to watch the premium content 614, the rights object 608 determines whether there is compliance with the advertising rules 608. Upon compliance with the advertising rules 608, the premium content 614 is displayed to the second user. If the ad rules are not compliant, premium content 612 is not displayed to the second user.

In this manner, system 600 allows users to share premium content, which may be provided to users at a reduced access cost if the advertising rules associated with the premium content are met for each user. Furthermore, in accordance with some aspects, in order to share premium content prior to authorization, compliance with the advertising rules associated with the content is not necessary. Therefore, system 600 may allow peer-to-peer sharing of content, where the first user does not lose premium content when premium content is delivered (or copied) to a second user (or more users). Do not.

Devices 620 or 604 may include a memory and a processor. The memory may retain instructions for receiving a request to share premium content with a peer device, determining that premium content is associated with one or more rules, and communicating premium content and one or more advertising rules to a peer device. Can be. The processor can be coupled to the memory and can be configured to execute the instructions held in the memory.

In view of the example systems described and illustrated above, methods that may be implemented in accordance with the disclosed subject matter will be better appreciated with reference to the following flow diagrams. For simplicity of explanation, the methods are shown and described in a series of blocks, and the claimed subject matter is that as some blocks may occur substantially simultaneously and / or in different orders than the other blocks shown and described herein It can be appreciated and appreciated that it is not limited by the number or order of blocks. In addition, not all blocks shown to implement the methods described herein may be required. It will be appreciated that the functionality associated with the blocks may be implemented by software, hardware, a combination thereof, or any other suitable means (eg, device, system, processor, component, etc.). In addition, it should further be appreciated that the methods disclosed throughout and below this disclosure may be stored on an article of manufacture to facilitate transferring and delivering these methods to various devices. Those skilled in the art will understand and appreciate that a methodology could alternatively be represented as a series of interrelated states or events, such as a state diagram.

7 illustrates a method 700 for distributing advertising-sponsored content, in accordance with an aspect. The method 700 begins at 702 when a request for content is received. The content may be premium content (eg, rights protected content) associated with a cost in return for access to the content. At 704, content rights requirements are verified. This may include communicating with the rights agent and verifying the rights object, such as by access to the rights object. Ad-based "rights" rules may be obtained at 706 from an advertisement metadata object that may request advertisements from an advertising agent. The advertisement may be obtained at 708, for example, from an advertisement server. At 710, compliance with the rights is verified. If the right is met, the content is unlocked and the requested content can be displayed to the user. If the right is not met, the content is not unlocked and the user is not granted access to the content.

According to some aspects, content may be displayed from multiple sources, and if one or more advertisements are disabled, the content associated with the disabled advertisement is automatically disabled and the user no longer has the right to view the content. Does not have Alternatively, if the display of the application is disabled and the user no longer has any content associated with advertisements that were not disabled, the user has no right to view such content.

8 illustrates a method 800 for distributing advertisement-sponsored content in accordance with one or more aspects disclosed herein. The advertisement model may replace or supplement the rights object with advertisements. According to various aspects, a typical attack on a traditional DRM system of unauthorized content sharing becomes an authorized and beneficial activity for all parties in the ecosystem. This may be more prevalent than the advertising associated with the content (as well as the content itself) can be originally reached from a systematic distribution system. Thus, as long as the consumer is free from the burden of paying for additional "copies" of digital content for such forwarding activities, the advertisement associated with the content is higher if the consumer is willing to participate in the distribution of the content. Reach more viewers based on your return on investment.

The method 800 begins at 802, where a request for content is sent. Content (eg, premium content) may be associated with access costs. At 804, advertisement rules related to the content are received. The advertising rules may be received (eg, received substantially simultaneously with premium content being received) from an internal source or an external source (hard-coded to the user device). Advertising rules define one or more conditions that match an indication of an advertisement allowing access to content at a free or reduced access cost. The at least one advertising rule may be an explicit acknowledgment, which may include a user acknowledging the advertisement via the user interface. The advertisement may be a target advertisement. According to some aspects, the advertisement may include graphical content, audio content, video content, haptic content, or a combination thereof.

At 806, compliance with the advertising rules is verified. Content is optionally displayed based on the verification. Once compliance with the rules is verified, the content is displayed to the user. If compliance to the rules is not verified, the presentation of the content may be disabled (eg, the user has no right to watch any content). According to some aspects, if compliance to the rules is not verified, content associated with one or more advertisement rules that are not validated is disabled, and content associated with one or more advertisement rules where compliance is verified, If present, it is enabled. According to some aspects, if compliance to rules is not verified, content associated with one or more advertising rules for which compliance is not verified is disabled and there is no content or associated advertisements including an available advertising rights object. The content is enabled.

In accordance with some aspects, metering data relating to the implementation of the advertising rules may be collected at 808 (optional as indicated by the dot). Metering data may include device identifiers, user identifiers, or combinations thereof. Additionally or alternatively, the metering data includes reporting and advertising of rights events. Metering data may be transmitted (eg, communicated) to an external source. According to some aspects, the external source is an advertising agent.

9 illustrates a method 900 for providing ad-sponsored content, in accordance with an aspect. According to various aspects, advertising and premium content are combined in a symbiotic fashion. The advertisement may be a key for unlocking the content. If an advertisement is presented to the user with the content and / or as a basis for receiving the content, the users can benefit from obtaining the content at a reduced cost. Advertisers may benefit from the information received from the DRM system that confirms whether the user has watched or experienced the advertisements for a defined amount of time and / or on a different basis. In accordance with some aspects, advertisers may receive a detailed aggregate report that includes user activity regarding the viewing and experience of the advertisements. Content owners may be paid according to the report. Consumers can get a discount (sometimes important) of the premium price of the content, and thus a more symbiotic whole ecosystem can be built.

At 902, a rights object is created that includes one or more parameters related to the presentation of the advertisement. The display of the advertisement may be a key for unlocking the right to the content. In accordance with some aspects, the method 900 continues at 904 where an explicit acknowledgment is received in response to the indication of the advertisement. Indications and explicit acknowledgments are keys for unlocking the right to the content (eg, both indications and acknowledgments are needed to unlock the content). According to some aspects, the advertisement is provided in a bundled transmission. According to some aspects, the advertisement is provided in a separate transmission.

10 illustrates a method 1000 for facilitating peer-to-peer sharing of premium content that may be accessed at a reduced access cost in accordance with aspects disclosed herein. Premium content may be shared without the content being lost by the device (eg, providing the content) (eg, a copy of the content and advertising rules is maintained on the sharing device).

The method 1000 begins at 1002, where a request to share content with another device is received. The request can be received from a user, for example, via a user interface. The user can select another user to which the content should be sent by entering an identification (eg, telephone number, internet protocol address, etc.) of the other user in the user interface. Other ways to identify other users may be to select a user from a list, such as a friend list. However, it should be understood that other means for selecting a peer device (eg, another user) may be used.

At 1004, a determination is made that the premium content to be shared is associated with one or more advertising rules. These advertising rules allow a user to receive premium content at a reduced cost (or for free). The amount or percentage discounted in the retail price of premium content may be a function of the number and / or complexity of advertisements that may be displayed to a user to unlock the premium content.

If there are rules associated with the content, at 1006, the rules and the content are delivered to the peer device. The content and rules delivered may be a copy of the original content, and the user sharing the content does not lose access to the original content. If a user of a peer device wants to use premium content, according to various aspects presented herein, rules associated with the content must be met for the second user to have access to the content.

Referring now to FIG. 11, shown is a system 1100 that facilitates distributing premium content using advertising sponsorships in accordance with one or more disclosed aspects. System 1100 can reside at an access point and / or a user device. System 1100 includes, for example, a receiver 1102 that can receive a signal from a receiver antenna. The receiver 1102 may perform typical operations, such as filtering, amplifying, downconverting, etc. the received signal. Receiver 1102 can also digitize the signal conditioned to obtain samples. The demodulator 1104 may not only obtain the received symbols during each symbol period, but also provide the received symbols to the processor 1106.

The processor 1106 may be a processor dedicated to the analysis of information received by the receiver component 1102 and / or the generation of information for transmission by the transmitter 1108. Additionally or alternatively, the processor 1106 controls one or more components of the device 1100, analyzes the information received by the receiver 1102, and generates the information for transmission by the transmitter 1108. And / or control one or more components of device 1100. The processor 1106 can include a controller component that can coordinate communication with additional devices.

The device 1100 may additionally include a memory 1110 that is operatively coupled to the processor 1106 and capable of storing any other appropriate information and information related to coordinating communications. Memory 1110 may additionally store protocols associated with coordinating communications. It will be appreciated that the data storage (eg, memories) components described herein may be volatile memory or nonvolatile memory or may include both volatile and nonvolatile memory. By way of example, and not limitation, nonvolatile memory may include read only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable PROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM), which acts as external cache memory. By way of example, and not limitation, RAM includes synchronous RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double-speed SDRAM (DDR SDRAM), enhanced SDRAM (ESDRAM), synclink DRAM (SLDRAM), and direct rambus. Available in various forms such as RAM (DRRAM). The memory of the main systems and / or methods is intended to include, but is not limited to, such memories and any other suitable type of memory. The device 1100 may further include a symbol modulator 1112 and a transmitter 1108 that transmits the modulated signal.

In addition, one or more additional components 1114 may be included on the device 1100 that may be configured to implement the various aspects disclosed herein. These aspects include requesting content, displaying content, verifying compliance with one or more rights management systems, displaying advertisements with and / or separately with premium content, and other operations. .

12, an example system 1200 for distributing advertising-sponsored content is shown, in accordance with an aspect. System 1200 can reside at least partially within a mobile device. It can be appreciated that system 1200 is represented as including functional blocks, which can be functional blocks that represent functions implemented by a processor, software, or a combination thereof (eg, firmware).

System 1200 includes a logical grouping 12020 of electronic components that can operate individually or together. Logical aggregation 1202 includes an electronic component 1204 for sending a request for content. Content (eg, premium content) may be associated with access costs. The request can be received from the user, for example via a user interface. Also included in logical grouping 1202 is an electronic component 1206 for receiving advertising rules related to the content. The advertisement rules can define one or more conditions that match the presentation of the advertisement and allow access to the content at free or reduced access costs. The advertisement may be a target advertisement or a general advertisement. According to some aspects, the advertisement includes graphical content, audio content, video content, haptic content, or a combination thereof.

In addition, logical grouping 1202 includes an electronic component 1208 for verifying compliance with advertising rules. At least one advertising rule may relate to the receipt of an explicit acknowledgment. Also included is an electronic component 1210 for selectively displaying content based on the verification.

In accordance with some aspects, logical grouping 1202 includes an electronic component for collecting data (eg, metering data) related to the implementation of rights rules. The data collected may include a device identifier, a user identifier or combinations thereof. According to some aspects, the data collected may include reporting and advertising of rights events. In addition, logical aggregation 1202 may include an electronic component for transmitting the collected data to an external source. The external source can be an advertising agent.

Additionally or alternatively, logical grouping 1202 may include an electronic component for disabling the display of content if there is no verification of compliance with the advertising rules. In accordance with some aspects, logical grouping 1202 enables an electronic component for disabling content associated with one or more advertisement rules that are not verified for compliance and content associated with one or more advertisement rules for which compliance is verified. It includes an electronic component for. In accordance with some aspects, logical grouping 1202 may include an electronic component for disabling content associated with one or more advertisement rules for which compliance has not been verified and content including an available advertising rights object or content without associated advertisements. It includes an electronic component for enabling the.

Additionally, system 1200 may include a memory 1212 that retains instructions for executing functions associated with electronic components 1204, 1206, 1208, and 1210 or other components. While shown as being external to memory 1212, it is to be understood that one or more electronic components 1204, 1206, 1208, and 1210 may exist within memory 1212.

FIG. 13 illustrates an example system 1300 for providing ad-sponsored content, in accordance with an aspect. System 1300 is represented as including functional blocks, which can be functional blocks that represent functions implemented by a processor, software, or a combination thereof (eg, firmware). System 1300 includes a logical grouping 1302 of electronic components that can operate individually or together.

Included in logical grouping 1302 is an electronic component 1304 for generating a rights object that includes one or more parameters associated with the presentation of the advertisement. The indication may be a key for unlocking the right to the content. According to some aspects, the indication is a video indication, an audio indication or combinations thereof.

Additionally or alternatively, logical grouping 1302 includes an electronic component 1306 for receiving an explicit acknowledgment in response to the indication of the advertisement, where the indication and the explicit acknowledgment are defined by the rights to the content. May be keys for unlocking. The advertisement may be provided in a bundled transmission or in a separate transmission.

System 1300 may include a memory 1308 that retains instructions for executing functions associated with electronic components 1304 and 1306 or other components. While shown as being external to the memory 1308, it is to be understood that one or more electronic components 1304 and 1306 can exist within the memory 1308.

14 illustrates a system 1400 for sharing premium content using advertising sponsorship, in accordance with an aspect. System 1400 is represented as including functional blocks, which can be included in a user device, and can be functional blocks that represent functions implemented by a processor, software, or a combination thereof (eg, firmware).

Included in system 1400 is a logical grouping 1402 of electronic components that can operate individually or together. An electronic component 1404 for receiving a request to share premium content with a peer device is included in logical aggregation 1402. The request may be received from the user and the content may be shared with a peer (eg, friend, affiliate, colleague or any other person).

Also included in logical grouping 1402 is an electronic component 1406 for determining that premium content is associated with one or more advertising rules. Advertising rules associated with premium content allow content to be obtained (eg, purchased) at a reduced access cost. In addition, logical aggregation 1402 includes an electronic component 1408 for communicating premium content and one or more advertisement rules with a peer device.

In accordance with some aspects, logical aggregation 1402 includes an electronic component for retaining a copy of premium content and one or more advertisement rules. In this way, a user who has requested to share premium content to access the content still has access to the content (and related advertising rules).

It may be understood that the aspects described herein may be implemented by hardware, software, firmware, or any combination thereof. If implemented in software, the functions may be stored on or transmitted over as one or more instructions or code on a computer-readable medium. Computer-readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one place to another. A storage medium can be any available medium that can be accessed by a general purpose or special purpose computer. For example, such computer-readable media may include program code means required in the form of RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices or instructions or data structures. And may include, but are not limited to, a general purpose or special-purpose computer or any other medium that can be accessed by a general purpose or special-purpose processor. Also, any connection is properly termed a computer-readable medium. For example, if the software is transmitted from a website, server or other remote source using coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL) or wireless technologies such as infrared, radio and microwave, then the coaxial cable, fiber optic Wireless technologies such as cable, twisted pair, DSL or infrared, radio and microwave are included within the scope of the medium. Discs and discs used herein include compact discs (CDs), laser discs, optical discs, digital versatile discs (DVD), floppy discs. (floppy disk) and blu-ray disc, where disks typically reproduce data magnetically while disks optically reproduce data through lasers . Combinations of the above should also be included within the scope of computer-readable media.

Various example logics, logic blocks, modules, and circuits described in connection with aspects disclosed herein may be a general purpose processor, digital signal processor (DSP), application specific semiconductor (ASIC), field programmable gate array (FPGA), or It may be implemented or performed through other programmable logic devices, discrete gate or transistor logic, discrete hardware components, or any combination thereof designed to perform the functions described herein. A general purpose processor may be a microprocessor, but in the alternative, the processor may be any conventional processor, controller, microcontroller, or state machine. A processor may also be implemented as a combination of computing devices, eg, a DSP and a microprocessor, a plurality of microprocessors, a combination of one or more microprocessors in conjunction with a DSP core, or any other such configuration. Additionally, at least one processor may include one or more modules operable to perform one or more steps and / or operations described above.

In the case of a software implementation, the techniques described herein may be implemented through modules (eg, procedures, functions, etc.) that perform the functions described herein. The software codes may be stored in memory units and executed by processors. The memory unit may be implemented within the processor or external to the processor, and when implemented externally, the memory unit may be communicatively coupled to the processor through various means known in the art. In addition, at least one processor may include one or more modules operable to perform the functions described herein.

The techniques described herein may be used for various wireless communication systems such as CDMA, TDMA, FDMA, OFDMA, SC-FDMA, and other systems. The terms "system" and "network" are often used interchangeably. CDMA systems may implement radio technologies such as Universal Terrestrial Radio Access (UTRA), cdma2000, and the like. UTRA includes wideband-CDMA (W-CDMA) and other variants of CDMA. Cdma2000 also covers IS-2000, IS-95 and IS-856 standards. TDMA systems may implement radio technologies such as mobile communication globalization systems (GSM). OFDMA is an evolution of UTRA (E-UTRA), Ultra Mobile Broadband (UMB), IEEE 802.11 (Wi-Fi), IEEE 802.16 (WiMAX), IEEE 802.20, Flash-OFDM ^? Wireless technology such as UTRA and E-UTRA are part of the Universal Mobile Telephone System (UMTS). 3GPP Long Term Evolution (LTE) is a release of UMTS that uses E-UTRA with OFDMA on the downlink and SC-FDMA on the uplink. UTRA, E-UTRA, UMTS, LTE and GSM are described in the documents of the organization named "3rd Generation Partnership Project" (3GPP). In addition, cdma2000 and UMB are described in documents of an organization named "3rd Generation Partnership Project 2" (3GPP2). In addition, such wireless communication systems additionally often employ peer-to-peer (eg, using asymmetric disapproved spectra, 802.11 wireless LAN, BLUETOOTH and any other short- or long-range, wireless communication technologies (eg, Mobile-to-mobile) ad hoc network systems.

In addition, various aspects or features described herein can be implemented as an article of manufacture using a method, apparatus, or standard programming and / or engineering techniques. The term "article of manufacture" as used herein is intended to include a computer program accessible from any computer-readable device, carrier or media. For example, computer-readable media may include magnetic storage devices (eg, hard disks, floppy disks, magnetic strips, etc.), optical disks (eg, compact discs (CDs), digital versatile discs (DVDs)). Etc.), and smart cards and flash memory devices (eg, EEPROM, card, stick, key drive, etc.). Additionally, various storage media described herein can represent one or more devices and / or other machine-readable media for storing information. The term “machine-readable medium” includes, but is not limited to, wireless channels and various other media capable of storing, retaining and / or transmitting instruction (s) and / or data. In addition, the computer program product may include a computer readable medium having one or more instructions or codes operable to cause a computer to perform the functions described herein.

In addition, the steps and / or operations of a method or algorithm described in connection with the aspects disclosed herein may be implemented directly in hardware, in a software module executed by a processor, or by a combination thereof. have. The software module may reside in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, removable disk, CD-ROM or any other form of storage medium known in the art. Exemplary storage media can be coupled to the processor such that the processor can read information from, and write information to, the storage medium. Alternatively, the storage medium may be integrated into the processor. In addition, in some aspects the processor and the storage medium may reside within an ASIC. In addition, the ASIC may reside in a user terminal. In the alternative, the processor and the storage medium may reside as discrete components in a user terminal. Additionally, in some aspects, steps and / or actions of a method or algorithm may be one of codes and / or instructions on a computer readable medium and / or a machine readable medium that may be incorporated into a computer program product. Or any combination or set thereof.

While the foregoing disclosure discusses exemplary aspects and / or aspects, it is noted that various changes and modifications may be made herein without departing from the scope of the aspects defined by the described aspects and / or claims. Should be. Accordingly, the described aspects are intended to embrace all such alterations, modifications and variations that fall within the scope of the claims. In addition, although the described aspects and / or elements of the aspects may be described or claimed in the singular, the plural is contemplated unless the limitations on the singular are expressly defined. In addition, any or all aspects and / or aspects thereof may be used in conjunction with all or some of any other aspects and / or aspects unless otherwise specified.

As for the term "include" as used in the description or the claims, the term "comprising" is to be interpreted when "comprising" is used as the transitional word of the claims. In a similar manner to that, it is implicitly intended. In addition, as used in the specification or claims, the term “or” is intended to mean an inclusive “or” rather than an exclusive “or”. That is, unless otherwise specified or contextually clear, the phrase "X uses A or B" is intended to mean one of the natural implicit permutations. That is, the phrase "X uses A or B" includes the following examples: X uses A; X uses B; Or X uses both A and B, whichever is satisfied. In addition, where the singular form is not otherwise specified or otherwise contextually defined, as used in this specification and claims, the singular should be construed as generally meaning "one or more".

Claims (7)

A method performed by a communication device for sharing premium content using an advertising sponsor,
Receiving a request to share premium content with a peer device;
Determining by the processor within the communication device that the premium content is associated with one or more advertisement rules associated with access to content stored on the communication device; And
Communicating the premium content and the one or more advertisement rules with the peer device.
And performed by the communication device to share premium content using ad sponsorship. The method of claim 1,
Communicating the premium content and the one or more advertisement rules with the peer device comprises delivering a copy of the premium content and the one or more advertisement rules to the peer device,
A method performed by a communication device to share premium content using ad sponsorship. As a communication device,
A memory holding instructions; And
A processor coupled to the memory, the processor configured to execute the instructions retained in the memory,
The instructions,
Receive a request to share premium content with a peer device,
Determine that the premium content is associated with one or more advertisement rules associated with access to content stored on the communication device, and
Relate to communicating the premium content and the one or more advertisement rules with the peer device,
Communication device. The method of claim 3, wherein
The memory further retains instructions for delivering the premium content and a copy of the one or more advertisement rules to the peer device,
Communication device. As a communication device,
Means for receiving a request to share premium content with a peer device;
Means for determining that the premium content is associated with one or more advertisement rules associated with access to content stored on the communication device; And
Means for communicating the premium content and the one or more advertisement rules with the peer device
. A computer-readable medium storing instructions which, when executed by a communication device, cause the communication device to perform operations.
The instructions
A first set of instructions for causing the communication device to receive a request to share premium content with a peer device;
A second set of instructions for causing the communication device to determine that the premium content is associated with one or more advertisement rules associated with access to content stored on the communication device; And
A third set of instructions for causing the communication device to communicate the premium content and the one or more advertisement rules with the peer device
A computer-readable medium comprising a. At least one processor of a communication device configured to provide advertisement-sponsored content, comprising:
A first module for receiving a request to share premium content with a peer device;
A second module for determining that the premium content is associated with one or more advertisement rules associated with access to content stored on the communication device;
A third module for communicating the premium content and the one or more advertisement rules with the peer device; And
At least one processor configured to provide advertisement-sponsored content comprising a fourth module for delivering the premium content and a copy of the one or more advertisement rules to the peer device.

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