KR101192537B1 - Lotto image transmission system that use text message service, that transmission method, and advertisement method using that - Google Patents

Abstract

PURPOSE: A lottery transmission system using a text message, a transmission method and an advertisement method thereof using the same are provided to perform advertisement marketing with lottery transmission, thereby increasing an advertisement effect. CONSTITUTION: A user side mobile communication terminal(52) transmits a text message according to transmission request and message input of a user. An object side mobile communication terminal(60) receives the text message and a lottery image. A lottery generating unit(31) generates a number of a selected lottery and provides the number as an image. The text message and the lottery image are combined. The combined message and the image are displayed in a display screen through the object side mobile communication terminal. [Reference numerals] (10) Operation company; (20) Finance company; (21) Virtual account generation unit; (30) Lottery sale company; (31) Lottery generating unit; (41,BB,CC) Information communication network; (51) User PC; (52) User side mobile communication terminal; (60) Object side mobile communication terminal; (73) Advertisement copy; (80) Advertisement object company; (AA) Webpage

Description

Lotto lottery ticket transmission system using text message service, transmission method and advertisement method using same {Lotto image transmission system that use text message service, that transmission method, and advertisement method using that}

The present invention relates to a lottery lottery transmission system using a text message service, a transmission method, and an advertisement method using the same. More particularly, when the text message is transmitted, an image of the actual lottery lottery to be drawn in the week is transmitted. In addition to improving the mood of the recipients, the actual winning prize money is deposited into their virtual accounts to give direct luck, and the advertising of marketing such as banner advertisements is carried out along with the transmission of the lottery lottery. It is to enhance the effect.

As you know, the lottery is expected to win by the lottery day due to the psychological factors that may win the prize, and if you win, you can receive the amount of the prize, which brings good luck, but the probability of winning is significantly lower than the purchase rate. It is true that only a lot of money is consumed, which makes it much more difficult to buy lottery tickets.

If you receive these lottery tickets as gifts from others, you can have the same expectations and winning luck as mentioned above, without having to buy them. It can be said to be good.

However, if the lottery is not purchased by itself and presents to the other party, the offline real lottery must be purchased and delivered to meet the other party directly or provided through the mail. There are disadvantages.

On the other hand, the text message is one of the communication means to be serviced through the mobile communication terminal, it is possible to communicate with the other party through the text message even in a restricted space where you can not make a call to the text message In addition to the call function of the mobile communication terminal, the text message function is one of the most used functions.

Advertisement is also used for such text messages. Advertisers have used spam messages to set certain targets using text messages at low cost. However, due to the increase in text message advertisements, the effectiveness of advertisements is reduced and random advertisements are sent. Text message recipients have reacted negatively to text message advertising.

The present invention has been proposed in view of the above, and when the text message is sent, the image of the actual lottery lottery to be drawn in the week is transmitted together to improve the mood of the recipient of the text message, as well as the actual amount of the winning prize. Lotto lottery transmission system using a text message service that allows direct luck by depositing money into their virtual accounts, and improves the effectiveness of advertisements by sending advertisements such as banner ads together with lottery lotteries. , To provide a transmission method and an advertising method using the same.

Lotto lottery ticket transmission system using a text message service according to the present invention for solving the above problems, the user PC or a user-side mobile communication terminal for transmitting a text message according to the user's message input and transmission request; A target side mobile communication terminal receiving the text message and the lottery lottery image transmitted through the user PC or the mobile terminal; A web page or an application provided by an operator in charge of the lottery lottery service, inputting a message through the user PC or a mobile terminal of the user, and requesting transmission of the input message; A lotto lottery generation unit provided from a lottery lottery vendor that is businessly affiliated with the operator and generates a number of the lottery lottery to be drawn in the week at the request of the user and provides the lottery lottery ticket as an image to the operator side; A display screen on which the text message input through the user PC or the user side mobile communication terminal and the lotto lottery image provided through the lotto lottery generation unit are combined and displayed through the target side mobile communication terminal; And a text message and a lottery lottery image provided by a mobile communication company that is businessly affiliated with the operator, and transmits a text message and the lottery lottery image according to a request of the user PC or the mobile terminal of the user. It includes an information communication network for receiving an image.

Preferably, the web page or application may be configured to authenticate the lotto lottery ticket received through the target mobile terminal.

Preferably, further comprising a virtual account generation unit provided from a financial company that is businessly affiliated with the operator to generate a virtual account when the user and the target member register; The financial company may be configured to automatically deposit the winning amount to the virtual account of the target person when winning the lottery lottery.

Preferably, the advertisement text of the advertisement target company may be further combined, such as the text message and the lottery lottery image, when the text message is transmitted to promote the advertisement target company that is affiliated with the operator.

In another aspect, the lottery lottery transmission method using a text message service according to the present invention comprises the steps of: automatically forming a virtual account of a commercial banking company upon registration through a web page of a user PC or an application of a user's mobile communication terminal; Requesting transmission to a target mobile terminal by inputting a text message through a web page of a logged-in user PC or an application of a mobile terminal of the user; Receiving a request for the text message at the operator's side and receiving a lottery lottery image to be drawn in the week from the lottery lottery vendor linked with the operator and transmitting the received lottery lottery image to the target party's mobile terminal together with the text message; And causing the transmitted text message and the lottery lottery image to be displayed together on the subject side mobile communication terminal.

Preferably, when a text message is displayed on the target-side mobile communication terminal, a part of the text message input by the user and a shortened URL are first displayed. When the shortened URL is clicked, the lotto lottery image and the entire text message are displayed. Can be displayed.

Preferably, the method comprising: inducing a member to log in when the application is installed through the target-side mobile communication terminal receiving the text message; Automatically forming a virtual account of a commercial banking company upon registration of the subject; Authenticating the lottery lottery confirmation request through the application of the mobile terminal of the target party; And a financial institution that is businessly affiliated with the operator may automatically deposit the winnings when the lottery lottery wins through the target party's virtual account.

In another aspect, the advertising method using the text message service and the lottery lottery transmission method according to the present invention, such that the ad text of the advertising target company that is affiliated with the operator when the text message and the lottery lottery image is transmitted together. There is a characteristic to.

Preferably, the advertisement text is a banner advertisement, and when the banner advertisement is clicked, the advertisement text may be automatically connected to the homepage of the advertisement target company.

The present invention is to send a lotto lottery image to be drawn in the week with a text message, so the person receiving the lottery lottery can have the expectation until the date of the lottery at no cost and lucky of the actual winning, the lotto lottery Senders have the advantage of being able to build bonds and credibility with their subjects at low cost.

In the case of transmitting the text of the advertisement target company when the text message is transmitted, the advertisement target company can enhance the effect of the advertisement along with a message that gives good luck to the advertising text message that was treated as a spam message.

In addition, the target company can become a member and send a text message directly to the excellent customers, and can carry out lottery lottery and advertisement of their company at the same time, so that they can conduct target marketing, There is an advantage that can be improved.

1 is an overall configuration diagram of a lotto lottery transmission system using a text message service according to the present invention.
2 is an exemplary view of a display screen according to the present invention.
Figure 3 is a flow chart for transmitting a text message and the lottery lottery image by the lottery lottery transmission system using a text message service according to the present invention.
Figure 4 is a flow chart for authenticating the lottery lottery received by the lottery lottery transmission system using a text message service according to the present invention.
Figure 5 is a flow chart of the case of transmitting a text message, ad text combined with the lottery lottery image in accordance with the present invention.

Hereinafter, the present invention will be described in detail with reference to the embodiments shown in the attached drawings.

Lotto lottery transmission system using a text message service according to the present invention, as shown in the drawing, the operator 10 in charge of the lottery lottery transfer business 10, the lottery lottery vendor 30, Mobile communication companies that provide the information and communication network 41 are business alliance, and individuals or companies become members of the operator 10 so that they can use the lottery lottery transmission service provided by the operator 10 side. .

A user consisting of an individual or an enterprise uses the user PC 51 or the user side mobile communication terminal 52 for requesting message input and transmission, and the display screen 70 of the text message 71 and the lottery lottery image 72. ) Is received through the target party's mobile terminal 60.

The user PC 51 can be applied as long as it is a general PC capable of internet access, and the user side mobile communication terminal 52 or the target side mobile communication terminal 60 uses a 3G network or a 4G network. It is preferable to configure with a PC or the like.

When the operator 10 sends a text message request through the user PC 51 or the user side mobile communication terminal 52, the operator 10 sends the lotto lottery image 72 together with the text message 71 according to the request. 61) and induces membership through the mobile communication terminal 60 of the target person receiving the transmitted text message 71 and the lottery lottery image 72, and confirms the lottery lottery when requested. You will be provided a web page or application to authenticate.

The web page or application provided by the operator 10 includes a page on which membership is registered, a page where a user inputs a text message, and a page for selecting the number of lotto lottery tickets. The text message 71 and the lottery lottery image 72 are provided. ) Is transmitted to the target side of the mobile terminal 60, the page is also provided for the winner history, gift authentication when the target person logs in.

The financial company 20 is linked with the operator 10 in a business affairs link is communicatively linked, and generates a virtual account through the virtual account generation unit 21 when the user and the target member registration, the target side mobile communication terminal If the lotto lottery ticket received through (60) is won, the amount is automatically deposited through the target person's virtual account. The virtual account generator 21 applied to the present invention may apply a virtual account generation module which is commonly used in general financial companies.

Such a financial company 20 may be one of the banks currently on the market, and the financial company 20 may be financially affiliated with the operator 10 so that the financial institution 20 and the member of the operator 10 may be financed without additional customer sales. As the transaction is made, the profits from the financial transaction are guaranteed, and the operator 10 can smoothly perform financial management of the member through an alliance with the financial company 20.

Lotto lottery ticket vendor 30 is linked in a business partnership with the operator 10, so as to communicate, and through the lotto lottery ticket generation unit 31 at the request of the member of the lotto lottery ticket to be drawn in the week It is configured to generate and provide an image to the operator (10) side. Lotto lottery generation unit 31 applied to the present invention may also be applied to the lotto lottery generation module used in the store of the general lottery lottery.

The lotto lottery seller 30 is able to sell a lotto lottery lottery lottery lottery lottery lottery lottery lottery lottery lottery lottery lottery lottery lottery lottery lottery lottery lottery lottery lottery lottery lottery lottery lottery Issuance of lottery tickets will continue to be guaranteed.

In addition, the operator 10 generates a page combining the lottery lottery image 72 to be drawn in the week provided by the lottery lottery vendor 30 with the text message 71 when the member requests a text message. By creating a shortened URL corresponding to the location of the text message 71 and the lottery lottery image 72, a part of the text message and the shortened URL are displayed on the screen where the initial text message is received. ) And the lottery lottery image 72 may be moved to display a text message 71 and the lottery lottery image 72.

The mobile service provider also works in cooperation with the operator 10 to transmit the text message 71 and the lottery lottery image 72 at the request of the user PC 51 or the user mobile terminal 52, and at the same time, the target party's side. The information communication network 41 is provided so that the text message 71 and the lottery lottery image 72 are received by the mobile communication terminal 60.

In addition, in the present invention, the advertisement text 73 of the advertisement target company 80 may be combined and displayed together with the text message 71 and the lottery lottery image 72, thereby performing advertisement marketing. Various target companies 80 may be affiliated with the operator 10 to allow the ad text 73 to be sent together with the text message 71 and the lottery lottery image 72 upon transmission. 80 may simply be a company affiliated with the operator 10, or may be a member of the operator 10.

Although not described in the present invention, information processing between each component follows a general communication protocol, and a separate database server managing information of each employee and various S / W required for information processing between each component. It is obvious that should be provided.

In addition, the text message to be applied to the present invention can be applied to any means that can send a text message, such as SMS (Short Message Service), MMS (Multimedia Message Service).

In this state, the individual or the operator accesses the web page or the application provided by the operator 10 through the user PC 51 or the user side mobile communication terminal 52 and registers as a member (S10). Simultaneously with the subscription, the virtual account is generated through the virtual account generator 21 of the financial company 20 which is communicatively linked with the operator 10 (S20).

Such a member-specific virtual account can be checked by logging in a web page or an application provided by the operator 10.

The user logs in via a web page of the user PC 51 or an application of the user mobile terminal 52, inputs a text message, and then requests a transmission by filling in the number of the target mobile terminal 60 (S30). ), And at the same time through the lotto lottery generation unit 31 of the lottery lottery seller 30 linked with the operator 10 is generated a number of the lottery lottery to be drawn in the week and the image is the operator (10) side It is provided to (S40).

The operator 10 combines the input text message 71 and the lottery lottery image 72 provided from the lottery lottery vendor 30 to display the display screen 70 to be displayed through the target-side mobile communication terminal 60. And transmits it to the target party's mobile communication terminal 60 (S50), and this information is transmitted through the information communication network 41 to send the text message 71 and the lottery ticket to the target mobile terminal 60. The image 72 is displayed (S60).

At this time, when the text message is displayed on the target mobile terminal 60, a part of the text message input by the user and a shortened URL are first displayed. When the shortened URL is clicked, the entire text message 71 and the lottery lottery image are displayed. Preferably, 72 is displayed.

Recipients who receive the display screen 70 in which the text message 71 and the lottery lottery image 72 are combined, install an application on the target side mobile communication terminal 60 and access the application, and register as a member of the operator 10. In operation S60-1, a virtual account may be generated to the target person in this process (S60-2).

The target person may request a lottery lottery confirmation request through an application installed on the target mobile terminal 60 (S60-3), and the operator 10 authenticates the lottery lottery ticket to be owned by the target person. (S60-4), and the financial company 20 that is businessly affiliated with the operator (10), when the transmitted lottery lottery is actually won will automatically deposit the winnings through the target party's virtual account (S60-) 5).

The operator's web page is provided with a page for managing the virtual account, and the target person can access the operator's web page to check the amount deposited in the virtual account and transfer it to another account. Is self-explanatory.

On the other hand, the present invention may be configured to be combined with the text message and the lottery lottery image of the advertising target 73 of the advertising target company 80 to be transmitted to the target mobile communication terminal 60, for this purpose, the operator (10) ) Or the target company 80 to write the ad text (73) first (S50 '), when the user requests to send a text message, the text (73), the text message 71, the lotto lottery image 72 In conjunction with the transmission to the target party's mobile terminal 60 (S60 '), the target person with the text message 71, the lottery lottery image 72 displayed on the target party's mobile communication terminal 60 (73) ) Will be visible to the naked eye, thereby increasing the effect of the advertisement (S70 ').

The ad text 73 may be text or image, and if the ad text 73 is created as a banner ad and a banner ad is clicked to further enhance the advertising effect, the ad text 73 is automatically displayed on the homepage of the target company 80. It can also be configured to be connected.

In addition, the advertising target company 80 may simply be a company affiliated with the operator, or may be a member of the operator 10, in the case of the former, if an individual pays a certain cost to the operator 10 side, When sending a text message, the affiliate's ad text 73 can be automatically combined to perform advertising marketing. In the latter case, a target customer or an excellent customer is selected from the target customers of the target company 80. Since text messages and lotto lottery tickets are sent, targeted marketing can be made for each layer or product, and the effect of advertisement can be simultaneously obtained through the company's ad text.

Of course, it is obvious that the ad text 73 may be changed seasonally, when the atmosphere is changed, or periodically every time a new product comes out to promote the new product.

In addition, the cost paid by the user to the operator 10 is settled as the number of text messages × {(cost according to the number of lottery tickets) + text message usage fee}, and the advertising fee is added to the advertisement. In addition, these expenses can be processed by making a prepayment to one's own account or by making a post payment according to a contract with the operator 10, so that the operator 10 can obtain operating profit, and bring good luck as described above. The state's marketing will increase its membership, allowing it to continue operating profit.

10: operator 20: financial company
21: Virtual account generator 30: Lotto lottery seller
31: Lotto lottery generation unit 41: Information and communication network
51: user PC 52: user side mobile communication terminal
60: target mobile terminal 70: display screen
71: text message 72: lottery lottery image
73: Editorial 80: Target business

Claims (9)

A user PC or a user side mobile communication terminal for transmitting a text message in response to a user's message input and transmission request;
A target side mobile communication terminal receiving the text message and the lottery lottery image transmitted through the user PC or the mobile terminal;
A web page or an application provided by an operator in charge of the lottery lottery service, inputting a message through the user PC or a mobile terminal of the user, and requesting transmission of the input message;
A lotto lottery generation unit provided from a lottery lottery vendor that is businessly affiliated with the operator and generates a number of the lottery lottery to be drawn in the week at the request of the user and provides the lottery lottery ticket as an image to the operator side;
A display screen on which the text message input through the user PC or the user side mobile communication terminal and the lotto lottery image provided through the lotto lottery generation unit are combined and displayed through the target side mobile communication terminal; And
It is provided from a mobile communication company that is businessly affiliated with the operator, and transmits a text message and a lottery lottery image at the request of the user's PC or the user's mobile communication terminal, and a text message and the lottery lottery image to the target mobile terminal. Lotto lottery transmission system using a text message service, including an information communication network to be received. The method of claim 1,
The web page or application, the lotto lottery transmission system using a text message service, characterized in that configured to authenticate when the request to confirm the lottery lottery received through the target mobile terminal. The method of claim 1,
A virtual account generation unit provided from a financial company that is businessly affiliated with the operator to generate a virtual account when a user and a target member register;
The financial company is a lotto lottery transmission system using a text message service, characterized in that configured to automatically deposit the winning amount to the virtual account of the winner when the lottery lottery. The method of claim 1,
Text message service, characterized in that the ad text of the advertising target company is further combined, such as the text message, the lotto lottery image when transmitting the text message in order to promote the advertising target business partner with the operator. Lotto lottery transmission system using. Automatically forming a virtual account of a commercial banking company upon registration through a web page of a user PC or an application of a mobile terminal of the user;
Requesting transmission to a target mobile terminal by inputting a text message through a web page of a logged-in user PC or an application of a mobile terminal of the user;
Receiving a request for the text message at the operator's side and receiving a lottery lottery image to be drawn in the week from the lottery lottery vendor linked with the operator and transmitting the received lottery lottery image to the target party's mobile terminal together with the text message; And
Lotto lottery transmission method using a text message service comprising the step of displaying the transmitted text message and the lottery lottery image on the subject-side mobile communication terminal. The method of claim 5, wherein
When the text message is displayed on the mobile terminal, the part of the text message input by the user and the shortened URL are first displayed, and the lotto lottery image and the entire text message are displayed when the shortened URL is clicked. Lotto lottery transmission method using a text message service characterized in that. The method of claim 5, wherein
Inducing a member to log in when the application is installed through the target-side mobile communication terminal receiving the text message;
Automatically forming a virtual account of a commercial banking company upon registration of the subject;
Authenticating the lottery lottery confirmation request through the application of the mobile terminal of the target party; And
The financial company, which is businessly affiliated with the operator, automatically deposits the winnings of the lottery lottery through the target party's virtual account. Advertisement using the text message service and the lottery lottery transmission method characterized in that the text of the advertisement and the lotto lottery lottery image by the method of claim 5 to be transmitted along with the advertising text of the advertising target company that is affiliated with the operator. Way. The method of claim 8,
The advertisement text is a banner advertisement, and when the banner advertisement is clicked, the advertisement text is automatically connected to the homepage of the advertisement target company.

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