KR100892776B1 - System for resale and rebuying of internet advertising and mehod therefor - Google Patents

Abstract

A re-selling and re-purchasing system for an internet advertisement and a method thereof are provided to purchase an advertised product from a portal site server and to re-sell the purchased product to a product seller so that portal sites may make a profit. A product purchasing sever(100) purchases and re-purchases an advertised product which is sold and distributed in an advertisement sales site sever(400), and the product purchasing sever includes the followings. A product generation sever(200) generates an advertising product, which is to be re-sold, from the purchased and re-purchased the advertised products. A billing sever(300) transfers the information of the generated advertised product to a seller terminal(500), receives payment completion information, and then transmits the information of the re-sold and payment-completed product to the advertisement sales site sever. The advertisement sales site sever exposes the re-sold and advertised products to a website.

Description

System for Resale and Rebuying of Internet Advertising and Mehod therefor}

The present invention relates to a resale and repurchase system and method for internet advertising, and more particularly, to resell to an article seller who buys an advertisement product from a portal site server that sells the advertisement product over the Internet and actually purchases it. In addition, by monitoring the remaining volume of each type of advertising product purchased in real time to repurchase advertising products that require repurchase from a portal site server, and so on, the resale and repurchase processes can be fed back in real time. The present invention relates to a resale and repurchase system and method for internet advertising that can generate revenue from advertisement products distributed free or at low cost to a seller, and enables the seller to purchase the desired advertisement product in real time through repurchase.

In general commerce, a distribution channel called 'corporate-wholesale-retailer-consumer' is established, a large number of salespeople are needed to understand customer demand, and a sales space is needed to display products. However, such a commerce method has a problem that the trading region is limited to some regions, the business hours are limited, and the sales space is necessary.

Accordingly, in recent years, a shopping mall using the Internet has been constructed to solve some of the problems described above. In other words, the distribution channel is shortened to 'corporate-consumer', is not restricted in the trading area and the trading time, and since the selling point is moved to the cyber space, normal commerce is possible without the selling space.

Electronic commerce (EC) refers to the act of buying and selling goods through the Internet or PC communication, and broadly encompasses the purchase, ordering, reservation, and advertising activities of goods and services through a computer communication network. .

The biggest advantage of such e-commerce is that there is no time and space constraints, so it is less troublesome to go directly to the store, and the transaction price is easily settled by various methods such as credit card, internet banking, and portable terminal payment. In addition, there is no cost of distribution or rent, and it is likened to the state-of-the-art golden fishing grounds in that all Internet subscribers in the world are potential customers, and they are included in commerce at the light speed (CALS).

Therefore, large-scale shopping malls are popular for the electronic commerce through the Internet or PC communication network. On the other hand, there are a variety of methods for informing the general public of the product or a specific company of a specific company, such as magazines, newspapers, broadcasts, a method of distributing advertising paper for each individual or a method of attaching the advertising paper on the wall.

However, such a method is to advertise randomly indiscriminately to an unspecified number of people, and not only consumes a lot of advertising costs, but also advertises a specific company's products or a specific company to people who do not need it, and thus, as many advertisements as expected. There were various problems, such as no effect and no idea how much was advertised.

In order to overcome such problems, as the field of marketing on the Internet has evolved, the technique of providing advertisements to Internet users has also evolved. Next, blue portal sites such as Naver and Naver have entered into contracts with companies or individuals who want to sell their goods, and display advertisements of goods sellers on the web screen. The company is maximizing suction power for customers by posting advertisements. In particular, the article sales brokerage sites distribute free Internet advertising to advertisers to secure advertisers or customers, the situation is intended to grow the market for goods sales brokerage.

As a result, advertisers who wish to advertise their products on the Internet may choose to access the portal site or the product sales intermediary site, select the Internet advertisement provided therefrom, and expose the Internet advertisement in accordance with the terms of the desired advertisement contract. Advertisements are preoccupied for free on the Internet.

However, advertisers choose the type or contract terms of internet advertising from a passive standpoint, and the types or contract terms of internet advertisements provided by portal sites or product sales brokerage sites are limited, and thus, there is a limit to satisfying various needs of advertisers. However, there is a problem that advertisers must access each site each time they want to expose internet advertisements.

In addition, when advertisers are supplied with Internet advertisements distributed from portal sites or product sales brokerage sites, the kind of advertisements distributed free of charge is more limited, and both parties are not able to generate revenue from them. There is a problem in that the advertiser has to spend unnecessary costs and time because it should be monitored from time to time whether there is a residual amount of the desired Internet advertising.

The problem to be solved by the present invention is to solve the above problems, by purchasing an advertisement product from a portal site server that sells the advertisement product on the Internet, etc., and reselling the product to a seller who wants to actually buy the portal site. To make money from advertising products that they distribute to sellers of goods for free or at low cost.

Another problem to be solved by the present invention is to solve the above problems, it is to enable the product sellers to simply buy the desired advertising product in real time by allowing feedback in real time through the monitoring of the resale and repurchase process.

The present invention relates to a resale and repurchase system for Internet advertisement, comprising: a product purchase server for purchasing or repurchasing an advertisement product being sold or distributed in an advertisement sale site server; A product generation server which generates an advertisement product to be resold from the advertisement product purchased or repurchased by the product purchase server and monitors the remaining advertisement product quantity with respect to the advertisement selling site server; Send the advertisement product information to be resold generated by the product generation server to the seller terminal for resale, receive payment completion information, and transmit the completed resold advertisement product information to the advertisement sales site server so that the advertisement can be exposed. Billing server; An advertisement sales site server for selling or reselling an advertisement product to the product purchase server and receiving resale advertisement product information received from the billing server to expose the resold advertisement product on a website; A seller terminal transmitting a purchase or repurchase request signal for the advertisement product to the billing server, performing a payment for the purchase or repurchase advertisement product, and transmitting a repurchase request signal for the advertisement product which the seller wants to repurchase; And an information communication network connecting the product purchase server, the product generation server, the billing server, the advertisement sales site server, and the seller terminal to each other.

Preferably, the product purchase server, the amount of the remaining advertisement product that can be sold or distributed by the advertisement sales site server or the amount of advertisement product received a repurchase request signal for the advertisement product that the billing server wants to repurchase from the seller terminal Repurchase to repurchase by item; characterized in that it comprises a.

Also preferably, the repurchase unit may include a function of setting a unit period or a unit slot for calculating a residual advertisement product quantity for repurchase.

Also preferably, the product generation server, an advertisement product generation unit for generating an advertisement product to be resold to the goods seller from the advertisement product purchased or repurchased by the product purchase server; And a monitoring unit for monitoring in real time the remaining amount of the advertisement product that can be sold by the advertisement selling site server.

Also preferably, the billing server may include: a reseller for receiving the resale request signal from the seller terminal by transmitting the advertisement product information to be resold generated by the product generation server to the seller terminal for resale; A payment processor for transmitting a payment request signal for the advertisement product having received the resale request signal and receiving payment completion information; A repurchase request receiver which receives a repurchase request signal for an advertisement product from which the seller wants to repurchase the merchandise from the seller terminal and transmits the repurchase request signal to the product purchase server; And an advertisement product information transmission unit which transmits the advertisement product information which has received the payment completion information to the advertisement selling site server so that the advertisement product can be exposed.

And preferably, the seller terminal is characterized in that any one of PC, PDA and mobile phone.

On the other hand, the present invention relates to a resale and repurchase method for Internet advertising, the method comprising the steps of: (a) the product purchase server to purchase the advertising goods being sold or distributed from the advertisement sales site server through the information communication network; (b) the product generation server generating an advertisement product to be resold from the advertisement product purchased by the product purchase server; (c) the billing server receiving a purchase request signal for the advertisement product to be resold from the seller terminal and transmitting payment request information thereto, and transmitting the advertisement product information received the payment completion information to the advertisement sales site server; (d) the advertisement selling site server exposing an advertisement product corresponding to the received advertisement product information; (e) the product purchase server, repurchasing the remaining amount of the advertisement product that can be purchased from the advertisement selling site server or the amount of the advertisement product received by the billing server from the seller terminal for the repurchase request; (f) The billing server receives a purchase request signal for the repurchased advertisement product from the seller terminal and transmits the payment request information therefor, and sends the repurchased advertisement product information received the payment completion information to the advertisement sales site server. Transmitting; And (g) exposing the advertisement product corresponding to the received repurchase advertisement product information by the advertisement selling site server.

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And preferably, the step (e), (e1) characterized in that it comprises the step of setting a unit period or unit slot for the calculation of the remaining advertisement product quantity for repurchase.

According to the present invention, by purchasing an advertisement product from a portal site server that sells the advertisement product over the Internet, and reselling the advertisement product to the seller who wants to actually purchase the advertisement product, the portal sites profit from the advertisement product distributed free or at low cost to the seller. There is an effect that can create.

According to the present invention, by enabling the feedback in real time through the monitoring of the resale and repurchase process there is an effect that the seller can easily purchase the desired advertising product in real time.

Before describing the details for carrying out the present invention, it should be noted that configurations that are not directly related to the technical gist of the present invention are omitted within the scope of not distracting the technical gist of the present invention.

In addition, the terms or words used in the present specification and claims are consistent with the technical spirit of the present invention on the basis of the principle that the inventor can appropriately define the concept of the term in order to explain the invention in the best way. It should be interpreted as meaning and concept.

Hereinafter, a resale and repurchase system for an Internet advertisement according to a preferred embodiment of the present invention will be described with reference to the accompanying drawings.

1 is an overall configuration diagram of a resale and repurchase system for Internet advertising according to an embodiment of the present invention.

As shown in FIG. 1, a resale and repurchase system for an Internet advertisement according to a preferred embodiment of the present invention includes a product purchase server 100, a product generation server 200, a billing server 300, and an advertisement sale site. The server 400 includes a seller terminal 500 and an information communication network 600.

The product purchase server 100 purchases an advertisement product being sold or distributed from the advertisement sales site server 400 through the information communication network 600, and includes a repurchase unit 110.

The repurchase unit 110 by the item items the amount of the remaining advertising goods that can be sold by the ad sales site server 400 or the amount of advertising goods received by the billing server 300 from the seller terminal 500 repurchase request for each item Purchase again.

In order to repurchase, a unit period for calculating the remaining amount of the advertisement product may be set or a unit slot may be set to check the remaining amount for each unit period or unit slot.

The advertisement selling site server 400 may be set as a server such as a general auction (www.auction.co.kr) for selling an advertisement product, and the auction is a certain amount free of charge to the seller of the goods for which the advertisement is desired for marketing purposes. It is desirable to purchase advertising products that distribute.

In addition, the product generation server 200 generates an advertisement product to be resold from the advertisement product purchased by the product purchase server 100, and monitors the remaining amount of advertisement products that can be purchased from the advertisement selling site server 400 In addition, the remaining advertisement product quantity can be repurchased for each item, and includes an advertisement product generation unit 210 and a monitoring unit 220.

The advertisement product generation unit 210 generates an advertisement product to be resold to the item seller from the advertisement product purchased or repurchased by the product purchase server 100.

Next, the monitoring unit 220 monitors, in real time, the amount of the remaining advertisement products that can be sold by the advertisement sales site server 400. As a result, the repurchase unit 110 may repurchase the remaining advertisement product quantity for each item, thereby enabling efficient resale and repurchase.

In addition, the billing server 300 resells the advertisement product generated by the merchandise generation server 200 to the merchandise seller and processes payment for the merchandise, and requests for the repurchase advertisement product between the seller terminal 500. Receives and transmits the processed advertisement product information to the advertisement sales site server 400 so that the advertisement is exposed, the resale unit 310, the payment processing unit 320, the repurchase request receiver 330, and the advertisement product. The information transmission unit 340 is included.

The resale unit 310 receives the resale request signal from the seller terminal 500 by providing the advertisement product information generated by the product generation server 200 to the seller terminal 500, and when the payment is completed, Complete resale of the advertising product.

Next, the payment processing unit 320 requests payment for the advertisement product that has received the resale request signal, and receives payment completion information.

Next, the repurchase request receiver 330 receives a request signal for an advertisement product that the seller wants to repurchase from the seller terminal 500 and transmits the request signal to the product purchase server 100 so that repurchase can be made. .

Finally, the advertisement product information transmitting unit 340 transmits the advertisement product information of which payment is completed to the advertisement selling site server 400 so that the corresponding advertisement may be exposed on the site where the advertisement product is originally sold.

In addition, the advertisement sales site server 400 sells or resells the advertisement product to the product purchase server 100, receives the advertisement product information purchased by the seller of goods from the billing server 300 to receive the corresponding advertisement product. Expose on a website.

The advertisement sales site server 400 may be set as an auction that sells Internet advertisement products for free or as a business or exposes Internet advertisements on a website, and next, blue, Naver, etc., an article selling brokerage site or a portal site. have.

In addition, the seller terminal 500 is connected to the product generation server 200 and billing server 300 through the information communication network 600, to purchase advertising products, and to pay for the purchased advertising products In this case, the advertisement product information to be repurchased is transmitted.

The seller terminal 500 includes an Internet browser (eg, Netscape, Internet Explorer, etc.) capable of displaying web content in the form of Hyper Text Markup Language (HTML), and a personal computer capable of displaying a web page. (personal computer), PDA (personal digital assistant) or a mobile phone.

The information communication network 600 performs a function of connecting the product purchase server 100, the product generation server 200, the billing server 300, the advertisement sales site server 400, and the seller terminal 500 to each other. do.

The information communication network 600 includes a wired internet network using a TCP / IP protocol and a wireless internet network using a WAP protocol.

Hereinafter, a resale and repurchase method for an Internet advertisement according to an exemplary embodiment of the present invention will be described with reference to FIG. 2.

2 is a flowchart illustrating a resale and repurchase method for Internet advertisements according to an exemplary embodiment of the present invention.

First, the product purchase server 100 purchases an advertisement product being sold or distributed from the advertisement sales site server 400 through the information communication network 600 (S10).

Next, the product generation server 200 generates an advertisement product to be resold from the advertisement product purchased by the product purchase server 100 (S20).

Next, the billing server 300 receives a purchase request signal for the advertisement product to be resold from the seller terminal 500 and transmits payment request information therefor, and receives the advertisement product information receiving the payment completion information from the advertisement. Transfer to the sales site server 400 (S30).

In step S30, the billing server 300 may include receiving a login request signal from the seller terminal 500 to perform customer authentication.

Next, the advertisement sale site server 400 exposes the advertisement product corresponding to the received advertisement product information (S40).

Next, the product purchase server 100 monitors the quantity of the remaining advertisement product that can be purchased from the advertisement sales site server 400, and repurchases the remaining advertisement product quantity by item (S50).

The repurchase in step S50 may be performed with respect to the amount of advertisement products received by the billing server 300 from the seller terminal 500 to repurchase a request.

In addition, by re-purchasing the unit period for the calculation of the remaining amount of the advertisement product or by setting the unit slots, it is possible to check the remaining amount for each unit period or unit slots.

Next, the billing server 300 receives a purchase request signal for the repurchased advertisement product from the seller terminal 500 and transmits the payment request information for the repurchased advertisement product, and receives the repurchased advertisement product information that received the payment completion information. The advertisement selling site server 400 is transmitted (S60).

Finally, the advertisement sale site server 400 exposes the advertisement product corresponding to the repurchased advertisement product information (S70).

As described above and described with reference to a preferred embodiment for illustrating the technical idea of the present invention, the present invention is not limited to the configuration and operation as shown and described as described above, it is a deviation from the scope of the technical idea It will be understood by those skilled in the art that many modifications and variations can be made to the invention without departing from the scope of the invention. Accordingly, all such suitable changes and modifications and equivalents should be considered to be within the scope of the present invention.

1 is an overall configuration of a resale and repurchase system for Internet advertising in accordance with a preferred embodiment of the present invention.

2 is an overall flowchart of a resale and repurchase method for Internet advertising according to a preferred embodiment of the present invention.

Claims (9)

In the resale and repurchase system for Internet advertising, A product purchase server 100 that purchases or repurchases an advertisement product being sold or distributed by the advertisement selling site server 400; A product generation server 200 which generates an advertisement product to be resold from the advertisement product purchased or repurchased by the product purchase server 100 and monitors the amount of remaining advertisement product with respect to the advertisement selling site server 400; The resold advertisement product information generated by the product generation server 200 for resale is transmitted to the seller terminal 500 and receives payment completion information, and the resold advertisement product information that has been paid is received by the advertisement sales site server 400. Billing server 300 for transmitting the advertisement to be exposed to; The advertisement sales site server 400 for selling or reselling the advertisement product to the product purchase server 100 and receiving the resold advertisement product information received from the billing server 300 to expose the resold advertisement product on a website. ; The seller terminal transmits a purchase or repurchase request signal for the advertisement product to the billing server 300, performs a payment for the purchase or repurchase advertisement product, and transmits a repurchase request signal for the advertisement product that the seller wants to repurchase. 500; And Internet advertisements including; the product purchase server 100, product generation server 200, billing server 300, the advertising sales site server 400 and the information communication network 600 for connecting the seller terminal 500 to each other; Resale and Repurchase System for. The method of claim 1, The product purchase server 100, Remaining advertisement product quantity that can be sold or distributed by the advertisement selling site server 400 or advertisement product quantity that receives a repurchase request signal for an advertisement product that the billing server 300 wants to purchase again from the seller terminal 500. Repurchase unit for repurchasing item by item; Resale and repurchase system for Internet advertising comprising a. The method of claim 2, The repurchase unit 110 is a resale and repurchase system for the Internet advertising, characterized in that it comprises a function for setting a unit period or a unit slot for the calculation of the remaining amount of advertising goods for repurchase. The method of claim 1, The product generation server 200, An advertisement product generation unit 210 for generating an advertisement product to be resold to the goods seller from the advertisement product purchased or repurchased by the product purchase server 100; And Re-sales and re-purchase system for Internet advertising, including; monitoring unit 220 for monitoring in real time the remaining amount of the advertisement product that can be sold by the advertisement sales site server (400). The method of claim 1, The billing server 300, A resale unit 310 for transmitting the advertisement product information to be resold generated by the product generation server 200 to the seller terminal 500 and receiving a resale request signal from the seller terminal 500 for resale; A payment processing unit 320 transmitting a payment request signal for the advertisement product having received the resale request signal and receiving payment completion information; A repurchase request receiver 330 which receives a repurchase request signal for an advertisement product which the seller wants to repurchase from the seller terminal 500 and transmits it to the product purchase server 100; And Resold for the Internet advertisement, including; advertisement product information transmission unit 340 for transmitting the advertisement product information received the payment completion information to the advertisement sale site server 400 to expose the advertisement product. And repurchase system. The method of claim 1, The seller terminal 500 is a resale and repurchase system for the Internet advertising, characterized in that any one of PC, PDA and mobile phone. In the resale and repurchase method for Internet advertising, (a) the product purchase server 100 purchasing the advertisement product being sold or distributed from the advertisement sales site server 400 through the information communication network 600; (b) the product generation server 200 generating an advertisement product to be resold from the advertisement product purchased by the product purchase server 100; (c) the billing server 300 receives a purchase request signal for the advertisement product to be resold from the seller terminal 500 and transmits the payment request information for the advertisement product, and receives the advertisement product information for receiving the payment completion information from the advertisement selling site. Transmitting to the server 400; (d) the advertisement selling site server 400 exposing an advertisement product corresponding to the received advertisement product information; (e) The product purchase server 100, the advertisement product received the re-purchase request from the billing server 300 from the remaining amount of advertisement products that can be purchased from the advertisement sales site server 400 or the seller terminal 500 Repurchasing quantity; (f) The billing server 300 receives the purchase request signal for the repurchased advertisement product from the seller terminal 500 and transmits the payment request information therefor, and receives the repurchased advertisement product information that received the payment completion information. Transmitting to the advertisement selling site server 400; And and (g) exposing the advertisement product corresponding to the received repurchase advertisement product information by the advertisement selling site server (400). delete The method of claim 7, wherein In step (e), (e1) re-purchasing and repurchasing method for an internet advertisement, comprising: setting a unit period or a unit slot for calculating the remaining amount of the advertisement product for repurchase.

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