KR100841266B1 - Method and apparatus for intermidiating agricultural and marine products - Google Patents

Abstract

A method and a device for intermediating agricultural/marine products are provided to support trade of the products by presenting a reasonable price previously in consideration of product and environment characteristics, and return a price difference to a customer by settling the presented price and a purchase price. A storing part stores a cost and yesterday auction/sale prices of each item. A reference price generator(24) generates a reference wholesale price of the item and a reference price list including reference prices of wholesalers by receiving a correction rate of each item from wholesaler terminals and applying the correction rate to each item. A controller(25) transmits the reference price list to a customer terminal, and transmits detail order information to the wholesaler terminal presenting a selected price by receiving order information from the customer terminal when the customer selects the price in the reference price list. A repayment calculator(27) performs payment for the reference price by using payment information received from the customer terminal, and calculates a price difference between an expense consumed by the wholesaler for buying the item and the reference price, and returns the price difference to the customer by receiving detail auction information from a wholesale market server managing auction.

Description

Method and apparatus for brokering agricultural and fishery trade {Method and apparatus for intermidiating agricultural and marine products}

1 is a block diagram showing the configuration of an entire trading brokerage system including a trading brokerage server according to a preferred embodiment of the present invention.

2 is a detailed block diagram showing a detailed configuration of a trading brokerage server according to a preferred embodiment of the present invention.

3 is a flowchart illustrating a method for brokering a trade according to a preferred embodiment of the present invention.

4 is a diagram illustrating a concept of calculating a purchase price change and a sale price change according to a preferred embodiment of the present invention.

5 is a view for explaining the concept of changes in agricultural and fish prices over time.

6 is a diagram illustrating an example of an invoice displayed on a consumer terminal and a wholesaler terminal.

FIG. 7 is a diagram illustrating an example of a correction rate input page displayed on a terminal that is a wholesaler.

The present invention relates to a method and apparatus for trading brokerage, and more particularly, to a method and apparatus for trading brokerage of agricultural and marine products.

In the conventional trading brokerage method, in particular, the trading brokerage method of agricultural and marine products, the producer entrusts the sale to the wholesale market corporation. Wholesale market corporations are established with the permission of the government, and auctions sell goods that the producer has entrusted to sell.

Meanwhile, wholesale wholesalers of agricultural and marine products participate in online or offline auctions organized by wholesale market corporations, purchase agricultural and marine products, sell their products to retailers or intermediate wholesalers, and resell them to consumers.

In this process, each selling agent sells the margin at the cost of their purchase, so that the consumer purchases the seafood at a price significantly higher than the price sold by the producer of the agricultural product.

Due to such a distorted distribution structure, even if the price of agricultural and marine products in the production site plunges, the contradiction that consumers have to buy a product at a higher price rather than occurs.

In addition, agricultural and marine products deteriorate rapidly due to deterioration in product quality and price, such as corruption, and it is difficult to calculate proper prices, and the price of commodities directly affects the natural environment, delivery and transportation environment of the mountain region. There is a problem receiving.

Recently, in order to solve this problem, computerization has been introduced in the field of agricultural and aquatic product distribution, but the computerization work in the agricultural and aquatic product field is only at the level of recording the books with a computer, and suggests reasonable agricultural prices in consideration of the characteristics of agricultural products. In addition, there was no distribution system or trading brokerage system that distributes agricultural products at such a price.

The technical problem to be achieved by the present invention is to provide a trading brokerage method and apparatus for supporting the sale of goods by presenting a reasonable sale price in advance in consideration of the characteristics of the product itself and environmental characteristics related to the delivery of the product To provide.

Another technical problem to be achieved by the present invention is to provide a trading brokerage method and apparatus for supporting a refund of a difference to a consumer by calculating a product price previously presented to a consumer and a price purchased from a producer.

In accordance with one aspect of the present invention, there is provided a trading brokerage apparatus, comprising: a storage unit storing basic cost of each commodity item, previous day auction price information of each commodity, and previous day selling price information of each commodity; Receive a correction rate for each item used for calculating a reference price of a predetermined product from the wholesaler terminals, apply the correction rate to each item to generate a reference price of the wholesaler for the product, and A reference price generator for generating a reference price list including reference prices; A control unit for transmitting the reference price list to the consumer terminal, and when the consumer selects the price from the reference price list, receiving the order information from the consumer terminal and transmitting the order detail information to the middle seller terminal which presented the price of the product selected by the consumer; And payment of the reference price by using the payment information received from the consumer terminal, and the auction history information received from the wholesale market corporation server that hosts the auction in which the wholesaler participates, so that the wholesaler spends purchasing the product. And a refund settlement unit for calculating the amount of the difference between the price and the reference price and refunding the amount of the difference to the consumer.

In addition, the reference price generation unit described above, by using the average cost of the goods for a predetermined period, the purchase price calculated using the price and the average cost of the goods auction the previous day, and the price and the average cost of the goods sold the day The calculated selling price can be used to calculate the expected cost of the product and include the expected cost of the product to generate a base price.

In addition, the reference price generation unit described above calculates the variable cost by applying a correction rate to the variable cost items including the standard loss rate, inventory cost, and sale discount rate of the product, which have been previously investigated and statistically calculated for the product. It can be included to generate a reference price.

In addition, the above-mentioned variable ratio item further includes a time index change rate reflecting the price change over time of the product, the correction rate further includes a time correction rate for adjusting the time index change rate of the product, as described above (b The step) may generate the change ratio by correcting the change rate of the time index with the time correction rate.

The reference price generator may transmit the reference price list for each delivery destination to the consumer terminal.

On the other hand, the bargain brokering method of the present invention for achieving the above-described technical problem, (a) the step of receiving a correction rate for each item used for calculating the reference price of a predetermined product from the terminal is a bargain brokerage server; (b) the brokering server applying a correction rate to each item to generate a reference price of the middleman for the product and to generate a reference price list including the reference prices of the plurality of middlemen; (c) transmitting, by the brokerage server, a reference price list to a consumer terminal connected through a predetermined communication network; And (d) receiving, by the brokerage server, order information and payment information about the reference price from the consumer terminal, performing payment for the reference price, and transmitting the order history information to the intermediate wholesaler terminal that presented the reference price. do.

In addition, the above-described trading brokerage method, (e) the brokerage server receiving the auction details information of the auction that the wholesaler participates in order to purchase the goods ordered by the consumer from a predetermined wholesale market corporation server; And (f) using the auction history information to calculate a difference amount between the reference price and the cost actually paid by the middleman for the purchase of the product, and refund the consumer to the consumer.

In addition, step (b) described above uses the average cost of the goods for a predetermined period, the purchase price calculated using the price and average cost of the goods auctioned on the previous day, and the price and average cost of the goods sold on the previous day. The calculated selling price can be used to calculate the expected cost of the product and include the expected cost of the product to generate a base price.

In addition, in the step (b) described above, the variable ratio is calculated by applying a correction rate to a variable cost item including a standard loss rate, a stock cost, and a discount rate of a product, which are previously investigated and statistically calculated for the product, You can create a base price by including variable costs.

In addition, the above-mentioned variable ratio item further includes a time index change rate reflecting the price change over time of the product, the correction rate further includes a time correction rate for adjusting the time index change rate of the product, as described above (b The step) may generate the change ratio by correcting the change rate of the time index with the time correction rate.

In addition, step (c) described above may transmit the reference price list for each delivery destination to the consumer terminal.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram showing the configuration of an entire trading brokerage system including a trading brokerage server 20 according to a preferred embodiment of the present invention.

Referring to FIG. 1, the entire trading brokerage system of the present invention is a database server 10, a wholesale market corporation server 30, a consumer terminal 60, and a wholesaler terminal interconnected through a predetermined communication network such as an internet network. 40, the logistics company server 50, and the trading brokerage server 20 are configured.

First, the database server 10 collects and stores item basic cost information, national wholesale market selling price information, and national wholesale market auction price information for each item of agricultural and marine products through a communication network, periodically updates them, and stores such information. Provided to the trading brokerage server 20.

The item basic cost information includes information such as average price, base loss rate, inventory cost, sales discount rate, and hourly index fluctuation rate of the item's initial cost for a certain period of time for each item of agricultural and marine products (about 5 years for the preferred embodiment of the present invention). It includes. Here, the standard loss rate is a loss rate due to breakage of each item during transportation / transportation, which is about 10% for vegetables and about 3% for fruits, which is a value generated in some cases.

The nationwide wholesale market auction price information represents auction price information of each item of the previous day provided from wholesale market corporation servers 30 distributed throughout the country, and the nationwide wholesale market sale price information actually represents each item in the whole day in the wholesale market of the whole country. This information shows the collected price information. These information are updated daily and provided to the trading brokerage server 20.

Meanwhile, the above-described database server 10 is described as a single component for convenience of description, but instead of the above-described database server 10, the above-described item base cost information, national wholesale market selling price information, and There may be servers providing the wholesale wholesale auction price information of the nation, and the database server 10 described above may be omitted when the trading brokerage server 20 is configured to collect the above-mentioned information.

Meanwhile, the wholesale market corporation server 30 conducts offline / electronic auctions for agricultural and marine products entrusted by the producers of agricultural and marine products, and auctions the agricultural and marine products to middlemen, and provides auction details information to the trading brokerage server 20.

The consumer terminal 60 receives the price list posted by a plurality of wholesalers for the agricultural and marine products that he / she wants to purchase by accessing the sales brokerage server 20 and selects one, and includes an order including quantity and delivery address information. The information is generated and transmitted to the trading brokerage server 20. In addition, the consumer terminal 60 transmits the payment information of the consumer to the sales brokerage server 20 to pay the price posted by the middleman for the item selected by the consumer.

The middle wholesale terminal 40 accesses the brokerage server 20, inputs an index correction rate for determining a reference price for each item, and sells the reference price of each item calculated according to the index correction rate input by the middle wholesaler. By receiving and approving from the mediation server 20, the wholesaler automatically posts the prices of all the products to be sold collectively.

The logistics company server 50 delivers the goods consigned from the middleman to the bobbin, and provides the delivery information and the delivery status information to the trading brokerage server 20 accordingly.

Meanwhile, the trading brokerage server 20 receives and stores therein item basic cost information, national wholesale market selling price information, and national wholesale market auction price information for each item of agricultural and marine products from the database server 10. In addition, as described above, when the database server 10 does not exist, the above-described information is collected through the communication network and stored therein.

In addition, the trading brokerage server 20 generates a reference price for each item according to the index correction rate received from the wholesaler terminal 40, and if approved for the reference price generated from the wholesaler terminal 40, the index The reference price, calculated according to the correction rate, is automatically posted with the identifying information of the wholesaler.

In addition, when the consumer terminal 60 is connected, the sales brokerage server 20 transmits and displays a reference price for each item posted by the terminal wholesaler terminal 40 for each delivery destination to the consumer terminal 60, and displays the consumer terminal. When 60 selects one of a plurality of reference prices and places an order and performs a payment, the order history information is transmitted to the terminal wholesaler terminal 40 that publishes the reference price selected by the consumer, and the wholesaler terminal 40 and Receives the shipping history and shipping status information ordered by the consumer from the logistics company server 50 and transmits to the consumer terminal (60).

2 is a detailed block diagram showing the detailed configuration of the trading brokerage server 20 according to a preferred embodiment of the present invention. 2, the sales brokerage server 20 of the present invention, the reference price generator 24, refund settlement unit 27, the control unit 25, the communication unit 26, item basic cost storage unit 21, The sales price information storage unit 22, the auction price information storage unit 23, the member information storage unit 28, and the wholesaler information storage unit 29 are included.

The item base cost storage unit 21, the sale price information storage unit 22, and the auction price information storage unit 23 are each an item base received from the database server 10 or collected directly by the sales brokerage server 20. Cost information, selling price information, and auction price information are stored.

The member information storage unit 28 stores each member's personal information, product purchase history information, and order history information currently purchased and ordered, and the purchase history information and order history information include identification information and reference value of the middle wholesaler who entrusted the product purchase. The correction rate and margin rate information applied to the calculation is stored.

The wholesaler information storage unit provides information on the wholesaler's business information (business registration number, the headquarters location, etc.), delivery history information, and current reference price information posted by the relevant wholesaler, and the correction rate and margin applied to the reference price information. Save the information.

On the other hand, the reference price generation unit 24 generates a reference price for each wholesaler using the correction rate received from the wholesaler terminal 40. Specifically, the reference price generation unit 24 generates the reference price of each item by adding the item estimated cost, the variable cost, and the fixed cost of each item. First, the item expected cost is calculated according to Equation 1 below.

Estimated cost = [item based cost + purchase price + selling price] × price correction rate

The item-based cost of Equation 1 means the average cost (average auction winning price) for a predetermined period of the item stored in the item-based cost storage unit 21.

On the other hand, the purchase price of Equation 1 converts the national day auction information of the previous day stored in the auction price information storage unit 23 into price versus quantity, and the upper and lower predetermined percentages based on the quantity (preferred embodiments of the present invention are 2.5 Among the auction prices excluding the quantity corresponding to%), a price corresponding to the top 95% is selected based on the quantity, and the item base cost of Equation 1 is subtracted from the selected price. The purchase price may reflect the auction price of the product to be purchased by the current auction.

On the other hand, the sales change value of Equation 1 is converted into price-to-quantity, the price information sold through the wholesalers of the corresponding item in the whole country the day before the day stored in the sales price information storage unit 22, the upper and lower predetermined percentage based on the quantity Among the sales prices excluding the quantity corresponding to (2.5%), the price corresponding to the top 95% is selected based on the quantity, and the item base cost of Equation 1 is subtracted from the selected price. The sale price may reflect the sales price of the product currently being sold by wholesale wholesalers across the country.

4 is a diagram illustrating a concept of calculating such a purchase price and a sale price described later. Referring to FIG. 4, in a preferred embodiment of the present invention, a graph of quantity versus price of the auction price and the sale price of the previous day shows a Gaussian distribution as shown in FIG. 4. At this time, the price corresponding to 95% (402) is selected as the selected price from the internal quantity of 95% except the quantity corresponding to the upper 2.5% (401) and the lower 2.5% (404).

On the other hand, the above-described item base cost, purchase price, and sale price is the price automatically calculated by the reference price generation unit 24 according to the rational price selection method using the existing data, the quote correction rate is the middle wholesale This value is taken into account in consideration of its own sales strategy, current import and export and sales status of agricultural and marine products.

On the other hand, the reference price generation unit 24 calculates the variable ratio within ± 20% of the expected item cost according to the following equation (2).

Variable cost = [item base cost × item-based loss rate × loss correction rate] + [stock cost of item base cost × inventory correction rate] + [item base cost × sales discount rate] + [item base cost × sales index rate × hourly index change rate × time correction] Rate] + [Item Basic Cost × Margin Rate]

Item Equation Cost in Equation 2 is a value obtained from Equation 1, and item-based loss rate, inventory cost of item basic cost, discount rate of sale, and rate of change of time index are statistical information previously investigated for each item. It is included in the item cost information, and is stored in the item base cost storage 21.

The item-based loss rate used for calculating the variable cost is as described above, and the time index change rate indicates the price change of each item over time, and is statistically investigated for each item in consideration of the maturity of agricultural products. The value is set to. For example, in the case of bananas imported from Southeast Asia or the like, bananas that are yellow in color due to ripening in distribution process may receive a higher price than bananas that have just been harvested and are light green in color. In addition, the price of bananas decreases as the surface starts to become black as time goes by in the distribution process, and the rate of change in the index is taken into account for these characteristics of each agricultural commodity. 5 is a view for explaining the concept of the price change over time.

Meanwhile, the loss correction rate, inventory correction rate, time correction rate, and margin rate of Equation 2 described above are inputs considering the wholesale strategy of the wholesaler, his sales strategy, and distribution environment. If the loss rate of the product to be won at the auction is expected to be lower or higher than usual, this is a correction rate for calculating the variable cost. In addition, the inventory correction rate is a correction rate that is set by the middle wholesale seller to set a low inventory correction rate when the product is in stock and a high case when the stock is low, and the time correction rate is a product that is to be won by auction. The value is set according to the degree to which it is expected to change with time. For example, when the distribution plan of the product is clear and the sale is made in a relatively early time, the time correction rate can be set low, otherwise it can be set high.

In addition, when the variation ratio calculated in Equation 2 exceeds the range of ± 20% of the estimated cost, it may be set to be limited to ± 20%, each selected by the middle wholesaler and applied to the above Equation 2 The correction rate and the margin rate are used by the refund settlement unit 27, which will be described later, to apply to the purchase cost at which the wholesaler actually purchases the product at an auction. However, for convenience of calculation, the reference price generation unit 24 calculates and stores only the ratio of the variable cost to the purchase cost (item base cost) without storing each correction rate and margin rate, and then returns the refund settlement part 27 ) May be configured to perform the settlement using this ratio.

Meanwhile, the reference price generation unit 24 calculates a fixed cost by including an e-commerce fee (card fee and brokerage fee) and a logistics cost, and adds the margin entered by the middle wholesaler to the estimated cost, variable cost, and fixed cost as described above. Create a price.

In addition, the reference price generation unit 24 generates a reference price list including reference prices of a plurality of wholesalers for each product.

On the other hand, the refund settlement unit 27 receives the auction history information that the wholesaler, who actually received the order from the wholesale market corporation server 30, actually purchased the product as an auction, and compares the reference price with the cost actually paid by the wholesaler. The difference balance is calculated, and the settlement statement is transmitted to the consumer terminal 60 and the wholesaler terminal, the cost actually paid by the wholesaler among the payments paid by the consumer is transferred to the wholesaler, and the balance of the borrower is returned to the consumer. At this time, the refund settlement unit 27 described above with respect to the purchase cost (meridian price of the current product) by using the correction ratio and the margin ratio of the variable cost stored in the member information storage unit 28 or the wholesale wholesaler information storage unit 29. Equation 2 is applied to calculate the variable cost according to the purchase cost, or as described above, if only the ratio of the entire variable cost to the purchase cost is stored, apply this ratio to the purchase cost to calculate and settle the variable cost for the purchase cost Do this.

FIG. 6 is a diagram illustrating an example of an invoice generated by the refund settlement unit 27 and displayed on the consumer terminal 60 and the wholesaler terminal 40.

Referring to FIG. 6, an order number, a delivery address, an order amount, and borrower balance information are displayed on the left side of the bill. In addition, on the right side of the statement, the cost, fixed cost, variable cost (including margin) cost, and total cost information are displayed. When a consumer or a wholesaler clicks on the item, the details of the item are displayed. In addition, auction history information is displayed at the bottom of the bill, and detailed auction history information is displayed by clicking the auction history information.

The communication unit 26 communicates with the consumer terminal 60, the database server 10, the wholesale market corporation server 30, the logistics company server 50, and the wholesaler terminal 40.

The controller 25 controls the operation of the components of the above-described trading brokerage server 20, and performs a function of generating and transmitting a web page to be displayed on the consumer terminal 60 and the wholesaler terminal 40. In addition, if the control unit 25 transmits the reference price list to the consumer terminal, and the consumer selects a price from the reference price list, the control unit 25 receives the order information from the consumer terminal 60 to receive the order history information. The price of the selected product is transmitted to the terminal wholesaler 40.

So far, the configuration of the trading brokerage server 20 and the entire system according to the preferred embodiment of the present invention has been described. Hereinafter, with reference to Figure 3 will be described a brokerage method according to a preferred embodiment of the present invention.

3 is a flowchart illustrating a method for brokering a trade according to a preferred embodiment of the present invention. Referring to FIG. 3 further, the brokerage server 20 calculates the above-described expected cost, variable cost, and fixed cost by using the daily item base cost, the previous day's sale price, and the previous day's auction price information (S301).

On the other hand, when the wholesaler terminal 40 connects to the trading brokerage server 20 to post a reference price, the trading brokerage server 20 displays a page for inputting a correction rate as shown in FIG. Output to 40) receives a correction rate (S303). The correction rate of each item is input as 100% when the content calculated by the trading brokerage server 20 is accepted as it is, and the user can adjust it in other cases. In addition, the margin may be directly entered by the middleman within a certain ratio range of the estimated cost.

The trading brokerage server 20 corrects the estimated cost, the variable cost, and the fixed cost using the correction rate received from the terminal wholesaler terminal 40, adds the margins, generates a reference price, and then generates the generated standard. The price is transmitted to the wholesaler terminal 40 and displayed (S305).

The middle wholesaler terminal 40 displays the reference price received from the sales brokerage server 20 to the middleman, and when the wholesaler approves the reference price, the price wholesale signal is transmitted to the sales brokerage server 20, and the middleman If the price is not approved, the process proceeds to step S303 described above, and the middle wholesaler modifies and inputs the correction rate, and the trading brokerage server 20 generates the reference price again according to the correction rate corrected by the middle wholesaler. Output to 40 (S307).

Meanwhile, when the consumer terminal 60 connects to the sales brokerage server 20 to log in to purchase a product (S310), the sales brokerage server 20 displays the price list of the wholesaler for each delivery item by the consumer terminal. In step S313, the consumer terminal 60 outputs the received price list for each item of delivery to the consumer in step S315. The price list for each item of delivery address output to the consumer may include a place of shipment, an item name, a product grade of each item, a reference price, and identification information of a wholesaler. In addition, the user can help the selection of the reference price corresponding to the shipping destination, click on the item, and can query each item such as the estimated cost, fixed cost, variable cost, and margin rate of the reference price suggested by the wholesaler.

On the other hand, in the above-described step S313, when the consumer terminal 60 is connected, the trading brokerage server 20 checks the IP address of the consumer terminal 60 or the member information of the consumer, and corresponds to the region where the consumer is currently located. The price list by shipping address may be output first, and when a consumer wants to search a different price list by shipping address, the price list may be configured.

After reviewing the price list, the consumer reviews the price suggested by the wholesalers using the consumer terminal 60, selects the appropriate item and price of the desired destination, and performs the payment, the consumer terminal 60 orders. Information and payment information is transmitted to the trading brokerage server 20 (S317).

The trading brokerage server 20 receives the order information and payment information from the consumer terminal 60 to perform the payment of the reference price, and sends the order history information to the terminal wholesaler terminal 40 which presents the reference price of the item selected by the user. It transmits (S320). The order history information includes the consumer's name, address, telephone number and shipping address.

On the other hand, the wholesaler receives the order history information, and accordingly participates in the electronic auction administered by the wholesale market corporation server 30 to purchase the ordered goods (S323), the wholesale municipal corporation server 30 auction history information To the brokerage server 20, the brokerage server 20 receives it (S325).

On the other hand, the middleman receives the order history information, and accordingly according to the price selected by the consumer to participate in the electronic auction hosted by the wholesale market corporation server 30 to purchase the ordered goods (S323).

The wholesale market corporation server 30 transmits the auction history information to the trading brokerage server 20, and the trading brokerage server 20 receives this and calculates the variable cost according to the auction price at which the middleman purchases the goods ordered by the consumer. By calculating the difference between the reference price selected by the consumer and the cost actually spent on the purchase and delivery of the product to the consumer, the settlement is generated and sent to the consumer terminal 60 together with the auction history information (S325). The consumer terminal 60 receives these and outputs them to the consumer (S326). At this time, the bill shown in Figure 6 is provided to the consumer terminal (60).

In addition, the wholesaler terminal 40 delivers the goods purchased by the auction, and transmits the delivery history information to the trading brokerage server 20 (S327).

The trading brokerage server 20 notifies the consumer terminal 60 of the delivery details received from the terminal wholesaler 40 (S329).

On the other hand, when the consumer terminal 60 inquires about the shipping status of the goods ordered by the consumer (S330), the brokerage server 20 receives the shipping status information by inquiring the logistics company server 50 on the goods delivery status. This is notified to the consumer terminal 60 (S333).

On the other hand, when the consumer receives the product, the evaluation of the corresponding product is performed (S340). The evaluation of the product is divided into receipt and return, and this process is the same as the process performed in a general electronic commerce, so a detailed description is omitted (S340).

When the user evaluates to receive the product, the trading brokerage server 20 transfers the difference in the amount calculated in step S325 to the consumer and pays the trading price to the middleman. At this time, the bill shown in Figure 6 is provided to the terminal 40 wholesale.

The invention can also be embodied as computer readable code on a computer readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like, which are also implemented in the form of a carrier wave (for example, transmission over the Internet). It also includes. The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

So far I looked at the center of the preferred embodiment for the present invention. Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in descriptive sense only and not for purposes of limitation. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

As described above, the present invention generates a reference price of each product in consideration of the average price for a predetermined period of time, the purchase price and sale price of the previous day, and provides the generated price list to the consumer, In the process of buying and selling, the seller asks the wholesaler to suggest the reference price selected by the customer, and reimburses the consumer for the difference between the cost spent and the reference price for selling the product ordered by the consumer to the consumer. Affordable prices, taking into account the price statistics of the products and the current changes in purchases and sales, have the effect of allowing the wholesalers and consumers to buy and sell the products.

Based on the long-term experience of wholesale market corporations and wholesalers who carry out the designation of the country in the distribution of agricultural and marine products, the meridians price information formed through the fair electronic auction process by utilizing the judgment ability, quality and price selection expertise of agricultural and marine products. As the product value of agricultural products is judged, there is no dispute about the difference in opinion on the quality that occurs in the direct trade between producers and consumers, and consumers can purchase goods with appropriate quality using expertise. There is this.

By presenting the purchasing selection criteria according to the place of consumption, the goods can be delivered in the wholesale market closest to the place of delivery, so that a rapid logistics system such as same day delivery can be achieved, and the goods shipped by the producer can be delivered to consumers as soon as possible. have.

In addition, by providing consumers with records that actually participated in auctions as wholesale wholesalers, there is an effect that can resolve concerns about profits, thereby making the agricultural distribution process transparent.

Claims (12)

(a) receiving, by the brokerage server, a correction rate for each item used for calculating a reference price of a predetermined product from a terminal that is a wholesaler; (b) the brokering server applying the correction rate to each item to generate a reference price of the wholesaler for the product, and to generate a reference price list including reference prices of a plurality of wholesalers ; (c) transmitting, by the brokerage server, the reference price list to a consumer terminal connected through a predetermined communication network; And (d) the trading brokerage server receives the order information and payment information for the reference price from the consumer terminal, performs the payment for the reference price, and transmits the order history information to the intermediate wholesaler terminal which presented the reference price. Trading brokering method comprising the step of doing. The method of claim 1, (e) receiving, by the trading brokerage server, auction history information of an auction in which the wholesaler participates to purchase a product ordered by the consumer from a predetermined wholesale market corporation server; And (f) the transaction brokering server using the auction history information to calculate the difference between the reference price and the cost actually paid for the purchase of the goods by the wholesaler to refund the consumer; Featuring marketing brokerage methods. The method of claim 1, wherein step (b) The average cost of the commodity for a given period, the purchase price calculated using the price auctioned the previous day and the average cost, and the sale price calculated using the price sold on the previous day and the average cost And calculating the expected cost of the product, and generating the reference price by including the expected cost of the product. The method of claim 1, wherein step (b) The variable ratio is calculated by applying the correction rate to a variable cost item including the standard loss rate, inventory cost, and sale discount rate of the product, which has been previously investigated and statistically calculated for the product, and includes the variable cost to include the variable cost. Marketing brokerage method, characterized in that to generate a price. The method of claim 4, wherein The variable ratio item further includes a time index change rate reflecting a price change over time of the product, and the correction rate further includes a time correction rate adjusting the time index change rate of the product, Step (b) is a brokerage method, characterized in that for generating the variable ratio by correcting the time index variation rate to the time correction rate. The method of claim 1, wherein step (c) The brokerage method, characterized in that for transmitting the reference price list for each destination to the consumer terminal. A recording medium having a computer readable and executable program code recorded in the method of any one of claims 1 to 6. A storage unit for storing the basic cost of each commodity item, the previous day auction price information of each commodity, and the previous day selling price information of each commodity; Receiving a correction rate for each item used to calculate a reference price of a predetermined product from the wholesaler terminals, applying the correction rate to each item to generate the reference price of the wholesaler for the product, A reference price generator for generating a reference price list including reference prices of the wholesalers of the; When the reference price list is transmitted to the consumer terminal, and the consumer selects a price from the reference price list, the middle wholesaler who receives the order information from the consumer terminal and presents the price of the product selected by the consumer with the order details information Control unit for transmitting to the terminal; And Using the payment information received from the consumer terminal, the payment for the reference price is performed, and the auction history information is received from a wholesale market corporation server that hosts the auction in which the wholesaler participates, so that the wholesaler purchases the product. And a refund settlement unit for calculating the difference amount between the cost consumed and the reference price to refund the difference amount to the consumer. The method of claim 8, wherein the reference price generation unit The average cost of the commodity for a given period, the purchase price calculated using the price auctioned the previous day and the average cost, and the sale price calculated using the price sold on the previous day and the average cost And calculating an expected cost of the product and generating the reference price by including the estimated cost of the product. The method of claim 8, wherein the reference price generation unit The variable ratio is calculated by applying the correction rate to a variable cost item including the standard loss rate, inventory cost, and sale discount rate of the product, which has been previously investigated and statistically calculated for the product, and includes the variable cost to include the variable cost. Marketing brokerage device, characterized in that to generate a price. The method of claim 10, The variable ratio item further includes a time index change rate reflecting a price change over time of the product, and the correction rate further includes a time correction rate adjusting the time index change rate of the product, And the reference price generation unit generates the change ratio by correcting the time index change rate with the time correction rate. The method of claim 8, wherein the reference price generation unit Trading brokerage device, characterized in that for transmitting the reference price list for each destination to the consumer terminal.

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