KR100840130B1 - Payback service method and system using a short message service - Google Patents

Abstract

According to the present invention, when a customer puts an application number displayed on a product in a text message of a wireless communication terminal and sends it to an event provider, the company provides raffle prizes according to the application number or paybacks such as mileage, cashback, etc. The present invention relates to a method for providing a payback service through a short message that improves the purchasing power of a customer by accumulating and returning payback points, and induces loyalty and immobilization to a corresponding manufacturer, and a system therefor. In the present invention, a customer who purchases a product displaying an application number and an application phone number for payback benefits uses a wireless communication terminal to text message the application number displayed on the product to the text message of the mobile device with the application phone number. When transmitted, the payback service system extracts the application number and the calling party number from the text message received through the wireless communication network, stores them in a database, and performs authentication on the application number. If you send it to a certified event provider, they will give you a sweepstakes for this entry number, depending on the customer's intention to confirm the payback benefits granted to that entry, either online or offline. Earn and return payback points.

Sweepstakes, mileage credit, internet, text message

Description

Payback service providing method through short message and system for same {PAYBACK SERVICE METHOD AND SYSTEM USING A SHORT MESSAGE SERVICE}

Detailed description of the embodiments of the present invention will be made with reference to the accompanying drawings, in which numerals designate corresponding parts in the drawings.

1 is a diagram illustrating a system for implementing a method for providing a payback service through a short message according to the present invention;

2 and 3 are flowcharts illustrating a first embodiment of a method for providing a payback service through a short message according to the present invention;

FIG. 4 illustrates a specific product as an example to more easily understand the process of FIG. 2,

5 and 6 are flowcharts illustrating a second embodiment of a method for providing a payback service through a short message according to the present invention;

FIG. 7 illustrates a specific product as an example so that the process of FIG. 5 may be more clearly understood.

8 is a view showing a third embodiment of the application marketing method according to the present invention,

9 is a view showing the configuration of a customer information database in the present invention,

10 is a chart showing the types of promotions analyzed.

** Explanation of symbols for main parts of drawings **

10a: commodity manufacturing company 10b: commodity selling company

20: service provider 22: server

24a: Product Information Database 24b: Event Database

24c: Customer Information Database 24d: Marketing Database

26: call center 30: mobile phone

40: communication company 50: PC (PC)

The present invention relates to a method for providing a payback service by using a text message service of a communication device, and more particularly, when a customer sends an application number displayed on a product to a text message of a mobile device to an event provider, According to this application number, draw a sweepstakes or collect and return payback points such as mileage and cashback to improve customer purchasing power, and short messages that induce loyalty and fixation for the manufacturer. The present invention relates to a payback service providing method.

In general, as a part of marketing to promote sales of existing or newly released products or services, manufacturers and service providers are widely used to provide various prize events to customers who purchase their products or services. have. Prizes for promotion of prizes are usually announced through the media such as newspapers, magazines, flyers, and broadcasts, and customers can use postcards, ARS telephones, or a unique number assigned to goods or services sold during prizes. The event will be sent to the event organizer via the internet to apply for the prize. When the prize event is over, the event organizer draws a prize winner among the prize event participants and provides a prize.

However, the merchandise marketing method through the above-mentioned giveaway event is to announce the event of the giveaway event to an unspecified number of unspecified number, so there is a disadvantage that the active participation of the participants is impossible. In addition, customers participating in the Sweepstakes must access the Sweepstakes organizer using the ARS phone or the Internet to enter the event or confirm the winning result. In particular, in the case of an internet application, a cumbersome process of inputting information that proves his / her identity must be performed as a application process, which causes considerable time waste and inconvenience for the customer. On the other hand, when using an ARS phone, there is a hassle of having to answer a number of times while the call connection is made and the guide message after the connection is made. For this reason, buyers avoid entering through the above application methods, and as a result, the above methods are not good for marketing to improve buyers' desire and loyalty to their brand and to maintain their fixed customers. It was not effective.

Short Message Service (SMS) is a service that can send messages up to 160 characters to mobile phones using Global System for Mobile communication (GSM) communications. GSM and SMS services were initially available only in Europe. However, at present, SMS is supported not only in GSM but also in CDMA (Code Division Multiple Access) and TDMA (Time Division Multiple Access). SMS is similar to a paging service. However, SMS messages are retained for a few days until the phone is available for calls, even if the phone is turned off or even in an area where calls are unavailable. The SMS message may be sent to anyone who is in the same cell or who is receiving a roaming service. The message may be sent from the mobile phone to the mobile phone, and may further be sent from the mobile phone to the server and from the server to the mobile phone.

Text messages are rapidly spreading due to the above-mentioned usefulness, and are currently being actively used by all ages.

Therefore, an object of the present invention is to devise to solve the above-mentioned drawbacks of the prior art by utilizing the advantages of a short message in marketing, the customer puts the application number displayed on the product in the text message of the mobile device to the event provider Simply submit the application is completed, so the application process is simplified and simplified to provide a method for providing a payback service through a short message that can increase customer participation and a system for the same.

Another object of the present invention is to determine whether or not to win the prize in the event provider according to the application number received through the text message application in a simple manner to give information or give mileage (mileage) to provide as donations, cash, goods, etc. By improving the purchasing power of customers and providing a payback service through a short message to induce loyalty and immobilization for the manufacturer and the system for providing the same.

Method for providing a payback service through a short message according to an embodiment of the present invention for achieving the above object is a method for operating a service that a service provider provides a payback benefit for the purchase of goods by using a computer system The method may include: storing, in a database of the computer system, a list of entry numbers issued by assigning unique entry numbers and payback benefit information for each product to provide a buyer with a payback benefit according to a product purchase; When a purchaser who purchases the product to which the entry number is assigned transmits the application number through a communication network as a text message using a wireless communication terminal, the text message is received and the application number and the wireless communication terminal are received from the text message. Extracting numbers; Querying the database to search whether the extracted entry number exists in the entry number list; And if the extracted entry number exists in the entry number list, verifying that the entry is successful and sending an authentication success message to a wireless communication terminal of a corresponding purchaser.

According to the above embodiment, the present invention preferably includes product information including a brand name, application number and payback benefit information for each product, received from a company that requested an event to the service provider and stored in the database.

According to the embodiment, it is preferable to further include the step of recording the purchaser is confirmed as a member of the payback service by recording in the database the wireless communication terminal number and the date and time of the purchaser of the successful purchase.

SMS transmission and reception modes include a batch mode of one-way communication and an interactive mode of two-way communication, and a batch mode includes a message transfer mode (MO) and a message termination mode (Mobile Termination (MT)). In particular, MO technology is to store a short message on the mobile phone rather than transmitting it to another mobile phone and transmits it to a specific ID (ID), for example, another server or PC (PC), and various services have recently appeared. have.

The present invention utilizes the MO technology of the SMS, so that the buyer of the product transmits the application number to the event provider server through a text message of the mobile phone, and the server extracts the application number and phone number of the buyer from the text message. The application number of the product is registered from the product information database (DB) registered by the text message to search for the existence of the application number.

At this time, if the entry number of the text message does not exist in the product information database, the application number error message is sent to the buyer who sent the text message. On the other hand, if the entry number of the text message exists in the product information database, the entry information is recorded in the event database and registered as a member of the payback service. Then, a successful message is sent to the applicant's phone number informing that the application was successful in a text message.

The success message will include a statement regarding the date of the lottery and the winning confirmation if the entry event is a lottery and the prize will be awarded. If the entry event provides mileage, the certification message will include the mileage credited.

After sending the authentication success message, in the case of a prize offer application event, the server draws a draw from the applicants registered in the event database and transmits the winning guide message to the winner's mobile phone. At this time, the lottery is performed by the server using a lottery program that is already common, the lottery program can be selected by employing a suitable one among various existing lottery methods.

On the other hand, in the case of an application event that provides mileage, after sending a successful authentication message, the mileage cumulative guide message is transmitted to the mobile phone.

In addition, after the application, the information on the applicant registered as a member of the payback service is sent to the database to send prizes or mileage credits secondly to inspire buyer's loyalty to the manufacturing company and to analyze the purchasing data. To be used as At this time, the input of the personal information may be performed both on-line and off-line. In other words, the applicant directly enters his or her own information into the personal information field through the service provider's web page, or the agent calls the applicant directly and asks the personal information item above to the customer information database. It may be performed by the input method. The personal information may be composed of items such as name, age, address, and e-mail address, and a customer information database is constructed based on the input personal information. This customer information database is used as valuable data to analyze and manage customers and to analyze and respond to purchasing trends.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 shows a configuration of a system for implementing a method for providing a payback service through a short message according to the present invention.

According to the present invention, a product manufacturer 10a or a product sales company 10b gives a product to a product by selling the product, and the buyer receives the application number given to the purchased product through a text message. And when the event event provider 20 to request the application event from the merchandise sales company (10b), the service provider 20 receives the application number and will give a prize or mileage in accordance with the conditions granted thereto.

In such a system, a wireless communication terminal, for example, a mobile phone 30, is used for a purchaser to transmit the application number displayed on the product to the server 22 of the service provider 20 which hosts the application event by text message, and on the other hand, the server It is in charge of the function of receiving a message indicating the result of processing according to the application reception, for example, the success or failure of the application from (22).

The server 22 of the service provider 20 processes the MO function to receive the text message containing the application number sent from the mobile phone 30 of the buyer via the SMS server of the mobile communication network 40 and processing according to the text message application. The MT function of sending a result to the mobile phone 30 is provided.

The service provider 20 has a product information database 24a in which an application number assigned to a released product is registered. The product information database 24a is a product name of a product released from a client who requested an event to the service provider 20, for example, a product manufacturer 10a or a product sales company 10b, and an application number issued for each product. number), payback benefit (eg, mileage) information corresponding to each product, and the like are stored. In addition, the service provider 20 includes an event database 24b in which the application information entered by the mobile phone 30 is recorded. In the event database 24b, an entry number and a telephone number of an applicant corresponding to the entry number are matched with each other and managed as entry information. That is, the server 22 checks the application number in the text message sent by the applicant to confirm whether the entry number is listed in the product information database 24a, and uses the confirmed application number and the applicant's telephone number as the entry information as the event database. Register at (24b) to build a hat list. The event database 24b also stores a list of winners after the lottery if the application is a sweepstakes event.

The service provider 20 also has a customer information database 24c that stores customer's personal information and mileage held by the customer. In order to receive the personal information of the applicants (customers) recorded in the customer information database 24c, the system is a server 22 having a function of a web server is input from the applicant PC (PC) 50 on the web page Personal information will be received. That is, the applicant is prompted to log in to the web page of the service provider 20 to input personal information, and the personal information thus input is recorded in the customer information database 24c by the server 22. At this time, the input personal information may include a name, age, address, email address. On the other hand, the terminals of the call center 26 are connected to the server 22, and the counselor directly calls the telephone numbers of the applicants listed in the event database 24b to check the personal information and check the customer information database 24c. You can also write In addition, if there is accumulated mileage when the personal information is input, the applicants may check the use of donations, prizes, cashbacks, and the like, and process the mileage according to the applicant's selection. In other words, the server 22 confirms the selected applicant's selection, processes the mileage accordingly, and records the mileage processing result in the customer information database 24c. For example, the applicant may select donations, prizes, and cashbacks for the accumulated mileages, and then donate the mileages or receive them back as prizes or cashbacks.

Based on the registered customer information database 24c, the service provider 20 may build a marketing database 24d by analyzing a customer's disposition or preference and a customer's purchase trend.

From the service provider 20, the product manufacturer 10a or the sales company 10b may be provided with various useful information for marketing such as a customer's propensity, preference, and purchase trend stored in the marketing database 24d.

The service provider 20 may promote the event through various media such as newspapers, television, radio, and the like at the time of the application event to induce more participation and allow buyers to recognize the content of the event or how to participate.

2 and 3 are flowcharts illustrating a first embodiment of a method for providing a payback service through a short message according to the present invention. In addition, FIG. 4 illustrates a specific product (example of snow tea) as an example in order to more clearly understand the process of FIG. 2, and sequentially illustrates a method of drawing a lottery by applying the application number given to the product in the form of a gift certificate in a short message.

The entry contents 72 of the prize event may be printed directly on the packaging of the prize (Sol-ro tea) 70, or the entries may be issued as a separate prize entry ticket and attached to the prize or provided with the prize. As shown in FIG. 4, the application contents 72 are displayed with an event period, an entry number 74, and an entry telephone number along with a phrase for inspiring entry. These events are widely promoted to buyers through various media such as newspapers, TV, radio, and the Internet to attract many customers. In this way, the purchaser who purchases the product 70 simply submits the application number 74 to the telephone number (entry phone number) of the event service provider by the text message of the mobile phone 30. (S1, S3) The service provider side server 22 extracts the application number 74 from the text message transmitted from the buyer (applicant), and searches for the applicant from the list of application numbers assigned to the released products registered in the product information database. (S5, S7) Based on the result of the determination, whether the entry was processed normally (successfully) or failed. To send. In other words, if the submitted application number does not exist in the product information database, an error message indicating that the application number has been entered incorrectly or authentication failed is transmitted to the mobile phone. (S9) On the other hand, the applied application number exists in the product information database. Then, the authentication success message (for example, "Thank you for the application") indicating that the application was successful is returned to the mobile phone of the applicant. (S11) The authentication success message sent from the server upon success is the above authentication success and participation. Along with a thank-you statement, you will be given instructions on how to confirm the results of the sweepstakes. At this time, by encouraging the website (for example, "www.ab, co.kr") to check the application details to induce membership registration of the new buyer's web page. Through the membership registration process, new buyers' information can be obtained. When the application is successful, the server registers the application number in the event database by associating the application number with the corresponding telephone number (mobile phone number) that sent the application number.

When the application period is closed and the winners are announced, the winners are determined by drawing the winners from the application numbers built by the internal lottery algorithm (S13), and the winner's mobile phone is sent. S15) Winning guidance message may be displayed, for example, with phrases such as "You have won the event. Thank you." The prize collection guide may not be sufficient as a short text message, so it is advisable to refer to our web page.

In addition, when the winner visits the service provider's webpage to receive the prize, as shown in FIG. 3, the name, address, as well as the age, gender, taste, and email address of the winner to receive the prize are entered. (S21) If such customer information is input through the PC, the service provider's server constructs a customer information database from personal information input from the customer's PC. (S23) Winner based on this customer information database. Will send a prize to you. (S25)

The customer information database constructed in this way is usefully used for customer analysis and management of the product, and is used as a data for analyzing and responding to purchase trends.

5 and 6 are flowcharts illustrating a second embodiment of a method for providing a payback service through a short message according to the present invention, and FIG. 7 illustrates a specific product (example of green tea) as an example to more easily understand the process of FIG. 5. will be. In the present embodiment, the mileage accumulation method is applied, not the prize lottery method as in the previous embodiment, and the application number in this embodiment is an accumulation number for accumulating the mileage, and thus, all buyers who purchase the product if there is an application. The process is made to earn mileage. This will now be described in detail.

As shown in FIG. 7, the event product 70a is provided with a mileage accumulation ticket 72a in which an entry number 2AZ349VX1 74a is displayed. After the purchaser purchases such a product 70a, the application number 74a displayed on the mileage credit ticket 72a is transmitted, and the application number is transmitted to the event service provider 20a by text message. (S31, S33) For this purpose, the server (especially MO server) 22a of the service provider side is given an application phone number (eg, 2000-123) for receiving an application text message from the purchaser. In the case of such an event, there may be a process of inducing a large number of consumers by promoting the event through various media together with before the product launch or sale.

When the service provider side server 22a receives the buyer's text message as described above, the service provider extracts the application number and the phone number from the text message, and searches the product information database for the application number included in the text message. (S35, S37) As a result of the determination, if the entry number does not exist in the entry number list of the product information database, the server returns an error (authentication failure) message. Send to mobile phone. (S39) This error message may be displayed, for example, "Wrong number entered or authentication failed. Please check www.ab.co.kr". On the other hand, if the entry number exists in the entry number list of the product information database, the authentication success message is sent to the applicant's mobile phone. (S41) The authentication success message, for example, "Thank you for the application! Sulloc tea hair dye 1,000 won. Www. check out ".ab.co.kr".

If the application is successful, the server retrieves the customer information by the mobile phone number of the applicant in the customer information database to accumulate the mileage of the customer. In this case, in the case of a new customer whose customer information does not exist in the customer information database, the customer is registered as a new member and the mileage is recorded. On the other hand, if the customer information exists, the current mileage is accumulated by adding the current mileage. (S49, S47) And, a text message indicating the total amount of accumulated customer mileage is sent to the applicant's mobile phone. (S49) For example, "0172376130's total amount of Sulloc tea is 8,900 won. See www.ab.co.kr May be sent as ".

When a new customer is registered in the above, as shown in FIG. 6, an agent directly calls a new customer's telephone number recorded in the customer information database and inquires additional customer information. It can be your name, age, address, occupation, and email address. Such additional customer information is stored and stored in the customer information database by the counselor (S63). Furthermore, the mileage utilization is inquired and the mileage is processed according to the customer's choice. (S65, S67) If you wish to receive the mileage, for example, in cash, you will receive an account number, record it in the customer information database, and transfer the cash amount corresponding to the mileage credited to the account number. The accumulated mileage can be donated or provided as a product at the customer's option.

The registration of the additional customer information of the new customer may also be encouraged to be voluntarily performed through the web page. That is, when sending the success or failure message of mileage accrual to the applicant's mobile phone, inserting the phrase that the user can check the details through the service company's web page in the message, inducing the applicant to visit the web page naturally, When you visit, you can receive additional input of customer information by encouraging member registration to check the credit. The additional customer information entered on the web page by the applicant is stored in the customer information database by the server. The input of additional customer information through this web page is performed in the same process as in the previous embodiment.

The customer information stored in the customer information database is used as a useful data for analyzing and managing the customer's profile after the event, analyzing the purchase trend and responding accordingly.

FIG. 8 is a third embodiment of a method for providing a payback service according to the present invention, and illustrates a general marketing process from a purchase of a specific product to an application and a payback process.

As shown, buyers 90a and 90b who have purchased gin ramen at marts 1 to 5 (80a to 80e) use the application number assigned to the jin ramen as their mobile phone text message to the event service provider's server 22b. If you submit to, your application will be completed. Since this embodiment is a marketing method for earning mileage to applicants as in the second embodiment, if the application is successful, the server 22b immediately records the mileage in the customer information database 24c-1 and accumulates the result. The applicant will be notified by text message. At this time, the server 22b checks the mileage accumulation amount of the applicant in the customer information database 24c-1, and also informs the accumulated mileage.

When the accumulated mileage reaches a certain amount, the server 22b retrieves the account number of the buyer from the customer information database 24c-1, and transfers the amount corresponding to the mileage accumulated by the account number to the buyer for cash. To be returned by (payback)

The payback of the accumulated mileage may be implemented through the call center 26b. That is, the server 22b does not automatically return the mileage that has reached a certain amount to the corresponding buyer, but if the accumulated mileage reaches a certain amount, the call center 26b calls the corresponding buyer to determine whether to be refunded. After that, if there is no refund request, the refund may be made by continuously accumulating and transferring the amount of the accumulated mileage to the buyer's account number only if there is a refund request.

Further, by purchasing the customer information DB 24c-1 in conjunction with the customer information DB of another brand shop 100b of a manufacturer who manufactures the product "jin ramen", for example, Ottogi, the purchase of "jin ramen" The mileage earned by you can be used in other brand shops.

FIG. 9 is a diagram showing the configuration of a customer information database in the present invention, and FIG. 10 is a diagram showing the types of promotions analyzed.

The customer information database constructed in the present invention has items of profile, data and information attributes as shown in FIG. The profile may include, for example, a hand phone number, a serial number, a transmission time, and the like, and the profile may generate additional items according to database characteristics. As the corresponding data, the mobile phone number of the buyer is input into the mobile phone number, the application number is input into the serial number, and the application date and time are input into the transmission time. The information attributes include existing / new buyers, purchased products / purchases, brand new / converted / retained, purchase time, and purchase cycle. In particular, the application number is assigned to each product, for example, in the serial number group divided by product type, it is possible to identify which product the buyer purchased through the application number entered. For example, assuming that the entry number consists of a total of four digits, snow tea is a number starting with the letter A, that is, the letter A + 3 digits. To be identified.

By analyzing the customer information database as described above, it is possible to analyze the promotion type as shown in FIG. As shown in the chart, loyalty shows a high level of involvement in entry, whereas churning customers shows a low level of involvement. In this way, by classifying buyers and analyzing and providing behaviors and types of promotions according to this, it helps the direction of product marketing of a manufacturer or a seller.

The embodiments disclosed herein are only presented by selecting the most preferred examples to help those skilled in the art from the various possible examples, the technical spirit of the present invention is not necessarily limited or limited only by this embodiment, the present invention Various changes and modifications are possible within the scope without departing from the spirit of the invention, as well as other equivalent embodiments.

As described above, the method and system for providing a payback service through a short message according to the present invention transmits the application number assigned to the product as a text message to the event provider to apply for the event, thereby simplifying the application process. It can attract many buyers. As the application is made by text message and the result of the application is notified, there is an advantage that the applicant can perform or confirm all the processes conveniently and quickly.

In accordance with this application, prizes can be provided by drawing or payback points such as mileage, cashback, etc. can be provided to improve the purchasing power of the customer. In addition, it is possible to induce voluntary participation through simple application, which inspires purchase incentives, improves loyalty to the manufacturer, and secures fixed customers.

According to the present invention, by reducing a part of the sales profit to the buyer, there is an advantage that can further enhance the promotion and sales effect of the product with the loyalty of the customer.

Claims (11)

A method for a service provider to operate a service that provides a payback benefit for a purchaser's purchase using a computer system. Storing in the database of the computer system a list of application numbers issued by assigning unique payback benefit information for each product to provide a buyer with a payback benefit according to a product purchase; When a purchaser who purchases the product to which the entry number is assigned transmits the application number through a communication network as a text message using a wireless communication terminal, the text message is received and the application number and the wireless communication terminal are received from the text message. Extracting numbers; Querying the database to search whether the extracted entry number exists in the entry number list; If the extracted entry number exists in the entry number list, verifying that the entry is successful and sending an authentication success message to a wireless communication terminal of a corresponding purchaser; Recording the purchaser's wireless communication terminal number and entry date and time in the database to register the purchaser as a member of the payback service; And Registering among the utilization of the payback benefits such as mileage, cashback, donation, etc. which the registered buyer has selected online or offline in the database and causing the payback benefit to be processed according to the selected utilization Payback service providing method through a short message containing. The payback service of claim 1, wherein the product information including the product name, the application number of each product, and the payback benefit information are received from a company that has requested an event from the service provider and stored in the database. How to Provide. delete 2. The registered purchaser of claim 1, wherein the registered purchaser obtained through offline contact with a purchaser registered as a member of the payback service, or obtained by logging in and entering the website for the payback service online. The method of providing a payback service through a short message further comprising the step of further registering the customer information including the name and address of the database. delete According to claim 1, If the event is a sweepstakes lottery, the application number of the successful purchaser is drawn by the lottery to determine the winners, send a winner guide message to the winner's wireless communication terminal, and further maintain the list of winners Payback service providing method through a short message characterized in that it comprises. The method of claim 1, further comprising, if the application is successful, recording the mileage in the database and accumulating the mileage, and notifying the corresponding buyer of the result by a text message. The method of claim 7, further comprising: checking a mileage accumulation amount of the successful purchaser in the database and informing the accumulated mileage map as well. The method of claim 8, further comprising: retrieving the account number of the corresponding buyer from the database when the accumulated mileage reaches a predetermined amount and transferring the amount corresponding to the mileage accumulated by the account number. How to provide payback service through message. The computer system of claim 4, further comprising storing the marketing data in a marketing database when the service provider inputs marketing data prepared by analyzing a purchaser's inclination, preference, and purchase trend based on the database. Payback service providing method through a short message characterized in that. A system for operating a service provider to provide a payback benefit for a buyer's purchase of a product, A product information database storing a list of application numbers issued by granting unique payback benefit information for each product to provide a buyer with a payback benefit according to a product purchase; An event database in which the entry information extracted from the text message sent by the applicant using the wireless communication terminal and the entry information of the applicant's telephone number corresponding to the entry number are recorded; A customer information database in which customer information and mileage or winning information held by the customer are recorded; And When a purchaser who purchases a product to which an application number has been assigned transmits the application number via a communication network to a text message using a wireless communication terminal, receives the text message and receives the application number and the wireless communication terminal number from the text message. Extracts and searches the product information database to find out whether the extracted entry number exists in the entry number list, and if the extracted entry number exists in the list of the entry number, authenticates that the entry is successful. A server for sending an authentication success message to a wireless communication terminal of a corresponding buyer and providing the information to the event database and the customer information database, The server registers the purchaser as a member of the payback service by recording the wireless communication terminal number and the application date and time of the purchaser whose application has been successfully verified in the event database. Among the utilization of the payback benefits such as mileage, cashback and donation, the registered purchaser registers the utilization selected online or offline in the customer information database, and the payback benefit is processed according to the selected utilization. Payback service providing system through a short message, characterized in that.

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