KR100823410B1 - Ｖｏｄ 콘텐츠에 연관된 광고 콘텐츠를 제공하는 방법 및시스템 - Google Patents

Ｖｏｄ 콘텐츠에 연관된 광고 콘텐츠를 제공하는 방법 및시스템 Download PDF

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Publication number
KR100823410B1
KR100823410B1 KR1020070055105A KR20070055105A KR100823410B1 KR 100823410 B1 KR100823410 B1 KR 100823410B1 KR 1020070055105 A KR1020070055105 A KR 1020070055105A KR 20070055105 A KR20070055105 A KR 20070055105A KR 100823410 B1 KR100823410 B1 KR 100823410B1
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KR
South Korea
Prior art keywords
content
vod
contents
advertisement
vod content
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KR1020070055105A
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English (en)
Korean (ko)
Inventor
최용태
김정현
성희규
이강민
Original Assignee
하나로미디어(주)
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Application filed by 하나로미디어(주) filed Critical 하나로미디어(주)
Priority to KR1020070055105A priority Critical patent/KR100823410B1/ko
Priority to PCT/KR2007/003752 priority patent/WO2008150044A1/fr
Application granted granted Critical
Publication of KR100823410B1 publication Critical patent/KR100823410B1/ko

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2402—Monitoring of the downstream path of the transmission network, e.g. bandwidth available
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/2343—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
KR1020070055105A 2007-06-05 2007-06-05 Ｖｏｄ 콘텐츠에 연관된 광고 콘텐츠를 제공하는 방법 및시스템 KR100823410B1 (ko)

Priority Applications (2)

Application Number Priority Date Filing Date Title
KR1020070055105A KR100823410B1 (ko) 2007-06-05 2007-06-05 Ｖｏｄ 콘텐츠에 연관된 광고 콘텐츠를 제공하는 방법 및시스템
PCT/KR2007/003752 WO2008150044A1 (fr) 2007-06-05 2007-08-03 Procédé et système de fourniture de contenus publicitaires associés à des contenus vidéo à la demande (vod)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020070055105A KR100823410B1 (ko) 2007-06-05 2007-06-05 Ｖｏｄ 콘텐츠에 연관된 광고 콘텐츠를 제공하는 방법 및시스템

Publications (1)

Publication Number Publication Date
KR100823410B1 true KR100823410B1 (ko) 2008-04-17

Family

ID=39571930

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020070055105A KR100823410B1 (ko) 2007-06-05 2007-06-05 Ｖｏｄ 콘텐츠에 연관된 광고 콘텐츠를 제공하는 방법 및시스템

Country Status (2)

Country Link
KR (1) KR100823410B1 (fr)
WO (1) WO2008150044A1 (fr)

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101798591B1 (ko) * 2015-12-24 2017-11-17 주식회사 지니프릭스 양방향 데이터 서비스에서 광고를 제공하는 장치 및 방법
CN107801060A (zh) * 2016-03-25 2018-03-13 乐视控股（北京）有限公司 在线视频的播放方法及装置
KR20190044500A (ko) 2018-10-08 2019-04-30 유희훈 리워드 기반 광고 동영상 스킵 시스템 및 방법
KR20190044283A (ko) 2017-10-20 2019-04-30 유희훈 리워드 기반 광고 동영상 스킵 시스템 및 방법
KR102202712B1 (ko) * 2019-12-05 2021-01-13 주식회사 제이케이랩스 영상 제공 기기 초기 화면을 이용한 광고 제공 방법 및 이를 실행하는 시스템

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102387412A (zh) * 2010-08-31 2012-03-21 康佳集团股份有限公司 一种基于机顶盒的广告倒计时方法、装置及设备
US20160098749A1 (en) * 2014-10-01 2016-04-07 Audiolation, LLC System and method for media distribution

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010008155A (ko) * 2000-11-13 2001-02-05 손영철 데이터 프리 캐싱을 이용한 인터넷방송 광고방법
KR20020000985A (ko) * 2000-06-23 2002-01-09 오상수 인터넷 서비스 서버, 컴퓨터 시스템 및 그 광고방법
KR20020060374A (ko) * 2001-01-10 2002-07-18 구자홍 파일 다운로드 시간을 이용한 무선 이동 단말기에서의광고 표시 방법
KR20030066276A (ko) * 2002-02-01 2003-08-09 (주)리얼미디어코리아 인터넷을 이용한 동영상 광고 서비스 제공 시스템 및 그방법

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020000985A (ko) * 2000-06-23 2002-01-09 오상수 인터넷 서비스 서버, 컴퓨터 시스템 및 그 광고방법
KR20010008155A (ko) * 2000-11-13 2001-02-05 손영철 데이터 프리 캐싱을 이용한 인터넷방송 광고방법
KR20020060374A (ko) * 2001-01-10 2002-07-18 구자홍 파일 다운로드 시간을 이용한 무선 이동 단말기에서의광고 표시 방법
KR20030066276A (ko) * 2002-02-01 2003-08-09 (주)리얼미디어코리아 인터넷을 이용한 동영상 광고 서비스 제공 시스템 및 그방법

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101798591B1 (ko) * 2015-12-24 2017-11-17 주식회사 지니프릭스 양방향 데이터 서비스에서 광고를 제공하는 장치 및 방법
CN107801060A (zh) * 2016-03-25 2018-03-13 乐视控股（北京）有限公司 在线视频的播放方法及装置
KR20190044283A (ko) 2017-10-20 2019-04-30 유희훈 리워드 기반 광고 동영상 스킵 시스템 및 방법
KR20190044500A (ko) 2018-10-08 2019-04-30 유희훈 리워드 기반 광고 동영상 스킵 시스템 및 방법
KR102202712B1 (ko) * 2019-12-05 2021-01-13 주식회사 제이케이랩스 영상 제공 기기 초기 화면을 이용한 광고 제공 방법 및 이를 실행하는 시스템

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Publication number Publication date
WO2008150044A1 (fr) 2008-12-11

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