KR100806065B1 - Management system of advertising device and method using it - Google Patents

Abstract

A system and a method for managing AD(ADvertisement) are provided to manage expiration/illegality of the AD matter through few worker by assigning/attaching a tag storing an AD approval record to the AD matter, storing AD matter information to a database, and recognizing the tag attached to the AD with a reader embedded in a portable manager terminal. An electronic tag(10) includes a memory module(120) storing the AD matter information an RF(Radio Frequency) module(110) transceiving data with the manager terminal(20), and a GPS(Global Positioning System) module(130) transmitting location information of the AD matter, and is attached to the AD matter. The manager terminal includes the RF transceiver(210), a memory(220) storing the received data, a display part(230) outputting the stored data, a data transceiver(240) transceiving the data with a central management server(30), and a location processor(270), and a microprocessor(250). The location processor receives and displays location information of the electronic tag to the display part. The central management server issues the electronic tag in registration of the AD matter and manages the AD matter by storing the AD matter information in the database(320).

Description

Advertising system and method {Management System Of Advertising Device And Method Using It}

1 is a system configuration diagram schematically showing an advertisement management system according to a preferred embodiment of the present invention, Figure 2 is a detailed block diagram of FIG.

3 illustrates an advertisement in accordance with a preferred embodiment of the present invention.

4 is a system configuration diagram schematically showing an advertisement management system including a location tracking means according to the present invention.

5 is a flowchart schematically showing a method for managing advertisements according to a preferred embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

10: electronic tag 110: RF transmission and reception module

120: memory module 130: GPS module

20: manager terminal 210: RF transceiver

220: memory unit 230: display unit

240: data transceiver 250: microprocessor

260: camera unit 270: location information processing unit

 30: Central Management Server 310: Web Server

320: database

The present invention relates to an advertisement management system and a method thereof, and more particularly, by inputting a history into a tag when issuing an outdoor advertisement and issuing a tag to reinforce the responsibility of the advertisement production system and the owner and database the advertisement information. The tag is attached to the advertisement and the administrator recognizes the tag information through a manager terminal equipped with a reader so that the administrator can efficiently manage whether the permit period expires or whether the advertisement is illegal. Advertisement management system and method therefor.

It is difficult to grasp the status and legality of advertisements installed outdoors, and there is no system to collect the status, and who is the maker of the advertisements that have become illegal advertisements and interfere with urban aesthetics? It is also difficult to do. In order to prevent this, it can be installed only with the approval of the advertisement installation application in a permit agency such as a ward office. The advertisement can be installed and operated after renewing every three years. Through this, the licensed advertiser can display the permission on the advertisement and install and operate the advertisement.

Despite the above advertising permit system, the illegal advertisements are continuously increasing, and the crackdown is not enough for the manpower to check the signs attached to the advertisements. It is not easy to identify the creator of the advertisement, so it is difficult to crack down and illegal advertisements are installed on the ground, such as the roof or wall of the building where people can easily get attention to maximize the visual effect. There was a problem that it was difficult to confirm whether the recognition itself was limited by the crackdown manpower and the lack of awareness of the advertisement production and business owners.

Due to the problems described above, the advertising permit system is not known, the illegal advertisement is increasing day by day, thereby causing a problem violating the urban aesthetics.

In order to solve the problems as described above, the object of the present invention is to input the history and then issue a tag when the advertisement is admitted to reinforce the responsibility of the advertising work system and the owner and to manage the database of the advertisement information The advertisement is attached to the advertisement and the administrator recognizes the tag information through a manager terminal equipped with a reader, so that the advertisement can be more conveniently managed by a small number of persons, whether the permission period has expired or illegal. It is to provide a water management system and a method thereof.

In addition, another object of the present invention is to add a function to enable the GPS location tracking to the electronic tag administrators can easily find the location of the advertisement material management system and method that can increase the efficiency of advertisement management and enforcement. To provide.

In order to achieve the above object, the advertisement management system according to the present invention is

An electronic tag attached to an advertisement to store information about the advertisement and a manager terminal for reading the advertisement information by recognizing a signal transmitted wirelessly for advertisement information from the electronic tag and an electronic tag when the advertisement is approved. At the same time it is characterized in that it comprises a central management server for managing the database of the advertisement information.

The electronic tag may include an RF transceiver module for wirelessly transmitting and receiving with the manager terminal and a memory module for storing information of the advertisement.

And, the advertisement information is characterized in that it includes the identification code of the advertisement, licensed standard information, the license period, the advertisement production company, the advertisement target.

In addition, the manager terminal is a RF transceiver for transmitting and receiving wirelessly with the electronic tag memory unit for storing the information transmitted from the electronic tag and a display unit for outputting the electronic tag information stored in the memory unit and the central management server And a microprocessor for controlling the entire system of the data transceiver and the terminal for transmitting and receiving through a wireless communication network or the Internet network.

The manager terminal further includes a camera unit for transmitting an image of illegal advertisements to the central management server.

In addition, when the advertisement is an illegal advertisement or a cover advertisement that needs to be damaged or replaced, the central management server receives and stores control information about illegal advertisement, damage or replacement notification information for the cover advertisement from the manager terminal. Characterized in that.

And, the central management server is characterized in that it comprises a web server that allows the access of the administrator terminal and a database for storing the information of the permitted advertisements, the license period update information and enforcement information.

In addition, the electronic tag and the manager terminal is characterized by using a frequency band of 400MHZ ~ 1000MHZ for wireless transmission and reception.

The electronic tag further includes a GPS module for transmitting the location information of the advertisement, and the manager terminal further includes a location information processing unit for receiving and displaying the location information of the electronic tag.

The location information processing unit may receive the GPS coordinate information of the electronic tag from the satellite, map it to a geographic information map (GIS), and process the mapped map data to be displayed as an image.

Meanwhile, the advertisement management method according to the present invention comprises the steps of: (a) issuing an electronic tag upon advertisement approval and simultaneously making a database of advertisement information; and (b) a manager terminal from an electronic tag attached to the advertisement. And requesting a wireless signal transmission for information, and (c) displaying the transmitted advertisement information on a manager terminal when a wireless signal is transmitted from the electronic tag.

Here, in the step (c), if the wireless signal is not transmitted from the electronic tag or the permission period expires through the advertisement information viewing, determining the illegal advertisement and transmitting the control information of the advertisement to the central management server. And storing the transmitted information in a database.

In the intermittent information transmission step, the crackdown information of the illegal advertisement is transmitted to the central management server including the identification code of the illegal advertisement, the non-compliant information, the permission period diagram information, or the image of the illegal advertisement.

In addition, the step (c) is a step of identifying the identification code of the cover advertisement and repair or replacement notification information of the cover advertisement when the cover advertisement is damaged and damaged, the step of transmitting to the central management server and the transmission And storing the collected information in a database.

And storing the electronic tag information of the advertisement which has been approved for extension of the permission period in the control area in the manager terminal and transmitting the permission period extension information to the electronic tag when electronic tag information matching the electronic tag information stored in the manager terminal is input. And storing the transmitted permission period extension information in a memory module to perform a permission period update.

The method may further include transmitting location information of the electronic tag from the GPS module of the electronic tag, and displaying and receiving the location information of the electronic tag of the intermittent area from the satellite.

The displaying of the location information may include receiving GPS coordinate information of an electronic tag from a satellite, mapping the received GPS coordinate information to a geographic information map (GIS), and displaying and displaying the mapped map data as an image. Characterized in that it comprises a step.

Hereinafter, the specific configuration and operation of the present invention will be described in detail with reference to the drawings and the embodiments.

1 is a system configuration diagram schematically showing an advertisement management system according to a preferred embodiment of the present invention, Figure 2 is a detailed block diagram of FIG.

1 and 2, the advertisement management system according to the present invention recognizes the electronic tag 10 attached to the advertisement and the signal transmitted wirelessly from the electronic tag 10 to read the information of the advertisement It may be configured to include a central management server 30 for issuing the electronic terminal 10 and the advertisement information in a database at the same time the administrator terminal 20 and the advertisement permit.

3 is an illustration of an advertisement, FIG. 3A illustrates a private advertisement, FIG. 3B illustrates a street name address sign, and FIG. 3C illustrates a road sign.

Here, the advertisement is a concept including all advertisements for private advertisements of individuals or companies, advertisements provided for public office and public purposes, road name address signs, road signs, and the like. Here, the advertisement provided for the public purpose will be defined as a cover advertisement. In addition, the personnel who perform the control or inspection of the advertisements will be defined as managers.

The electronic tag 10 may be configured to include an RF transmitting and receiving module 110 for transmitting and receiving wirelessly with the manager terminal and a memory module 120 for storing and managing information of advertisements. In addition, the electronic tag 10 may be a passive tag that requires power and an active tag that does not require power. However, in order to secure the maximum coverage that the manager terminal 20 can recognize, an active tag is preferable.

Here, the active tag is configured to include a power module for supplying power to the electronic tag. The power module may be configured as a disposable battery or a form that can be repeatedly charged.

The information stored in the memory module 120 of the electronic tag may store information including an advertisement identification code, a license number, a license validity period, advertisement object information, and an advertisement object.

In addition, the manager terminal 20 is an RF transceiver 210 that performs wireless transmission and reception with the electronic tag 10, a memory unit 220 and the memory for storing the information transmitted from the electronic tag 10 And a display unit 230 for outputting electronic tag information stored in the unit 220, a data transceiver 240 for performing transmission and reception through a wireless communication network or an internet network, and a microprocessor 250 for controlling the entire system of the terminal. Can be configured.

Here, the manager terminal 20 serves as a reader for the electronic tag, and any terminal capable of wireless communication or wireless internet access, such as a portable internet terminal, a mobile communication terminal, a PDA, and a dedicated terminal for cracking down on advertisements. This can be used.

In addition, the RF transceiver 210 of the manager terminal and the RF transceiver module 110 of the electronic tag may be used using any bandwidth of a radio frequency identification (RFID) scheme that can be wirelessly transmitted. However, in the case of advertisements, in order to enhance the advertisement effect, it is common to install them in a place where a manager's access is not easy, such as a building wall or a roof of a building.

Therefore, for wide coverage, the radio frequency band is preferably in the range of 400MHZ to 1000MHZ, and it is preferable to use a bandwidth of 900MHZ or 433MHZ as a communication standard.

The data transmission / reception unit 240 communicates with the central management server 30 through a wireless communication network or the Internet network, and through this, the administrator manages advertisement control information, replacement or repair information of a cover advertisement, and the like. ), And the information of the advertisement stored in the central management server 30 can be received.

Here, the manager terminal 30 and the central management server 30 may perform communication by a conventional wireless communication or a wireless Internet protocol capable of transmitting and receiving data wirelessly, which is well known to those skilled in the art. Only one detailed description will be omitted.

If the advertisement is an illegal advertisement or a cover advertisement that needs to be damaged or replaced, the central management server 30 controls or replaces illegal information on the illegal advertisement from the manager terminal 20 or damages or replaces the cover advertisement. Receive and store notification information.

Here, the central management server 30 stores the web server 310 that permits access of the manager terminal, information on the permitted advertisements, permission period update information, illegal advertisement control enforcement information, and replacement / repair information of the cover advertisement. It may be configured to include a database 320. The web server 310 authenticates the connection of the manager terminal 20 and provides various interfaces for transmitting and receiving data.

Therefore, by using the advertisement information stored in the database 320 of the central management server 30, it is possible to grasp the allowed advertisement statistics by period, region, type of industry, size, etc., thereby enabling efficient advertisement management.

When the permission period of the advertisement is updated, the manager may transmit the update information to the electronic tag of the advertisement through the RF transceiver 210 of the manager terminal, wherein the RF tag is transmitted and received by the RF transmission / reception module 110. And store the data in the memory module 120 to reflect the permission period update. A specific permission period update method will be described later.

In addition, the manager terminal 20 may be configured to further include a camera unit 260 to take a picture of the illegal advertisements being controlled. Photographs of illegal advertisements collected through the camera unit 260 may be transmitted to the central management server 30 through the Internet transceiver 240 to be stored and managed, and may be a standard for calculating a fine.

Here, the camera unit 260 may be manufactured in a form that can be embedded in the manager terminal, and a separate camera device may be used in the form of being connected to the manager terminal by a port.

4 is a system configuration diagram schematically showing an advertisement management system including a location tracking means according to the present invention.

Referring to FIG. 4, the rest of the configuration except for the position tracking means is the same as that of FIG. 2, and only the position tracking means will be described below.

The electronic tag 10 attached to the advertisement further includes a GPS module 130 for transmitting the position information of the advertisement, and the manager terminal 20 receives the position information processing unit for receiving and displaying the position information of the electronic tag. 270).

The location information processor 270 of the manager terminal receives the GPS coordinate information of the electronic tag from the satellite, maps it to a geographic information map (GIS), and processes the mapped map data to be displayed as an image. To this end, the memory unit 220 of the manager terminal may include the GPS coordinate information, geographic information map (GIS) information, map data information.

Through this, the manager can accurately identify the location of the advertisement located in the enforcement range and perform the enforcement so that the advertisement can be managed more efficiently.

Meanwhile, the advertisement management method according to the present invention will be described below.

5 is a flowchart schematically showing a method for managing advertisements according to a preferred embodiment of the present invention.

Referring to FIG. 5, first, as an advance process for the advertisement management method according to the present invention, the advertiser receives an electronic tag 10 in which the advertisement history is input at the same time as the permission of the advertisement from the permission authority such as the ward office. The paid electronic tag 10 is attached to the advertisement to manufacture and install the advertisement. (S110) For convenience of control, the permitting authority may specify a position where the electronic tag 10 is attached to the advertisement. .

Thereafter, the manager moves for the control and inspection of the advertisement for a specific enforcement area, and when the advertisement is found, transmits a radio signal for advertisement information from the electronic tag 10 attached to the advertisement through the manager terminal 20. Request. (S120)

At this time, when a wireless signal is transmitted from the electronic tag 10, the transmitted advertisement information is displayed on the manager terminal 20, and the manager reads the advertisement information.

More specifically, when the manager terminal 20 requests the transmission of the advertisement information for the electronic tag 10 attached to the advertisement through the RF transceiver 210, the electronic tag 10 responds to the transmission. The advertisement information stored in the memory module 120 is transmitted to the manager terminal 20 through the RF transmission and reception module 110.

The manager terminal 20 receives the advertisement information transmitted from the electronic tag 10 through the RF transceiver 210 and stores it in the memory unit 220.

The advertisement information stored in the memory unit 220 is output through the display unit 240 under the control of the microprocessor 250 so that the administrator can check the advertisement information. Here, when the advertisement information transmitted from the electronic tag 10 is insufficient, the central management server 30 can be requested to transmit data about the advertisement wirelessly through the manager terminal 20, and the central management server ( 30 may extract information about the advertisement from the database 320 in response to the data transmission request and transmit the information about the advertisement to the manager terminal 20 through a wireless communication network or a wireless internet network.

If the radio signal (RF) for the advertisement information is not transmitted from the electronic tag 10, the administrator determines the advertisement as illegal advertisement and the advertisement through the manager terminal 20 through the Internet network. The enforcement information about the transmission is transmitted to the central management server 30 (S140). Here, the enforcement information on the advertisement is date information, advertiser information posted on the advertisement, advertisement object information, location information, and image information of the advertisement object. May be included.

In addition, even when the permission period has expired through the advertisement information received from the electronic tag 10, it is determined to be illegal advertisement and transmits the control information of the advertisement to the central management server 30 through a wireless communication network or the Internet network. do. Here, since the information on the electronic tag is stored and managed in the database 320 of the central management server, it is possible to input only the identification code of the electronic tag.

When the cover advertisement is damaged and needs to be repaired or replaced, the identification code of the cover advertisement is checked to transmit the repair or replacement notification information of the cover advertisement to the central management server 30.

Intermittent information, replacement or repair information of the advertisement transmitted as described above is stored in the database 320 of the central management server through the web server 310 and used directly on the basis of penalty calculation or maintenance and maintenance of the cover advertisements In this way, the control of illegal advertisements and the maintenance and repair of label advertisements can be operated more efficiently.

Here, the manager terminal 20 may go through an authentication step such as logging in through the web server 310 to transmit and receive data with the central management server 30.

In addition, when there is an advertisement approved for extending the permission period in the enforcement area, electronic tag information (advertisement identification code, extension permission period, etc.) is stored in the manager terminal 20, and the advertisement identification code stored in the manager terminal 20 When the electronic tag information corresponding to is inputted, the permission period extension information is transmitted to the electronic tag 10, and the permission period extension information transmitted is stored in the memory module 120 of the electronic tag to perform the permission period update. .

In addition, the position information of the electronic tag 10 is transmitted from the GPS module 130 of the electronic tag for the convenience of the location tracking of the advertisement, and the manager terminal 20 receives the position information of the electronic tag of the enforcement area from the satellite. Can be displayed.

More specifically, the location information processing unit 270 of the manager terminal 20 receives the GPS coordinate information of the electronic tag from the satellite, and maps the received GPS coordinate information to a geographic information map (GIS). Subsequently, the mapped map data is displayed and displayed as an image. To this end, the memory unit 220 of the manager terminal 20 is a program for mapping the GPS coordinate information, geographic information map (GIS) information, map map information and the received GPS information to the geographic information map (GIS), and the mapping A program for displaying the generated map data as an image may be provided.

Through the electronic tag position tracking means of the advertisements as described above, the administrator can more efficiently control and check the advertisements in the enforcement area.

As described above, the advertisement management system and method according to the present invention issues an electronic tag at the time of advertisement approval and manages the advertisement information into a database and attaches the issued electronic tag to the advertisement. The manager recognizes the tag information through a terminal equipped with a reader, and thus an excellent effect of facilitating control of illegal advertisements or illegal advertisements expires. In addition, there is an excellent effect that can be more efficiently manage the cover advertisements that are damaged and require replacement or repair.

Although the detailed description of the present invention described above has been described with reference to the preferred embodiment of the present invention, the protection scope of the present invention is not limited to the above embodiment, and those skilled in the art will appreciate It will be understood that various modifications and changes can be made in the present invention without departing from the spirit and scope of the invention.

Claims (17)

An electronic tag having a memory module for storing information of an advertisement, an RF transmitting / receiving module for wirelessly transmitting and receiving with a manager terminal, a GPS module for transmitting position information of the advertisement, and attached to the advertisement; RF transmitting and receiving unit for wirelessly transmitting and receiving the electronic tag, a memory unit for storing the information transmitted from the electronic tag, a display unit for outputting the electronic tag information stored in the memory unit, the central management server and a wireless communication network or A manager terminal having a data transmission / reception unit for transmitting and receiving through an internet network, a location information processing unit for receiving and displaying position information of an electronic tag and displaying it on the display unit, and a microprocessor controlling the entire system of the terminal; Advertising management system, characterized in that it comprises a central management server for issuing an electronic tag at the time of advertising approval and at the same time manage the database of advertising information. delete The method of claim 1, The advertisement information is Advertisement management system, characterized in that it comprises the identification code of the advertisement, licensed standard information, the license period, the advertisement producer, the advertisement target. delete The method of claim 1, The manager terminal Advertisement management system, characterized in that it further comprises a camera unit for transmitting the image for the illegal advertisement to the central management server. The method of claim 1, The central management server If the advertisement is an illegal advertisement or a cover advertisement that needs to be damaged or replaced, the advertisement advertisement may be received and stored from the administrator terminal, the control information of the illegal advertisement, the damage or replacement notification information for the cover advertisement. Management system. The method of claim 1, The central management server A web server allowing the access of the manager terminal; And a database for storing information on the permitted advertisements, update period of the license information, and enforcement information. delete delete The method of claim 1, The location information processing unit Receiving the GPS coordinate information of the electronic tag from the satellite to be mapped to a geographic information map (GIS), the advertisement management system characterized in that the processing to display the map data as an image. (a) issuing an electronic tag upon admitting the advertisement and simultaneously databaseting the advertisement information; (b) transmitting the position information of the electronic tag from the GPS module of the electronic tag attached to the advertisement, and displaying, by the administrator terminal, the position information of the electronic tag in the enforcement area received from the satellite; (c) requesting a manager terminal to transmit a radio signal for advertisement information from an electronic tag attached to the advertisement; and (d) displaying the transmitted advertisement information on a manager terminal when a wireless signal is transmitted from the electronic tag. The method of claim 11, Step (d) If the wireless signal is not transmitted from the electronic tag or the permission period expires through the advertisement information reading, determining that the advertisement is illegal and transmitting the control information of the advertisement to the central management server; And storing the transmitted information in a database. The method of claim 12, The intermittent information transmitting step The control information of illegal advertisements includes an identification code of illegal advertisements, non-compliance information, license period information, or an image of illegal advertisements, and is transmitted to the central management server. The method of claim 11, Step (d) If your cover ad is damaged and needs repair or replacement Identifying an identification code of the cover advertisement; Transmitting repair or replacement notification information of the cover advertisement to a central management server; And storing the transmitted information in a database. The method of claim 11, Storing the electronic tag information of the advertisement which has been approved for extension of the permission period in the enforcement area in the manager terminal; Transmitting permission period extension information to the electronic tag when electronic tag information matching the electronic tag information stored in the manager terminal is input; Storing the transmitted permission period extension information in a memory module to perform a permission period update. delete The method of claim 11, The location information display step Receiving, by the manager terminal, GPS coordinate information of the electronic tag from the satellite; Mapping the received GPS coordinate information to a geographic information map (GIS); And displaying and displaying the mapped map data as an image.

Images