KR100707972B1 - Business method for issuing a linkage typed marketing printed matter of customer's reserve - Google Patents

Abstract

The present invention relates to a printed matter issuance business method for promotional purposes, such as user reserve linked discount coupons, gratuitous coupons, gift certificates, etc., by receiving a user identification information and payment amount information of the user using a predetermined terminal of the affiliated operators, Store the relevant information in the affiliated businesses and the user database linked to each other, and store the points calculated as a predetermined amount of money corresponding to the payment amount in the user payment amount information in the database-related information, respectively, and issue a promotional printout of the affiliated businesses. Through the request terminal, receiving the information for issuing promotional printouts allowed within the range of the accumulated amount of points, confirming whether to issue the promotional printouts, and sending the order for issuing promotional prints to the terminal for issuing promotional printouts. Afterwards, for the promotion of affiliated businesses After confirming the information on the publication of promotional printed materials requested by the user through the terminal for issuing printed matters, when a final request for issuing promotional printed matters is received from the user, a predetermined promotional printed matter is issued and at the same time, the promotional printed matter is issued at the accumulated point. And storing the remaining accumulated amount of money points deducted for the points stored in the user database related information storage unit.

Promotional leaflets, gratuitous tickets, savings, points, payments, winnings

Description

Business method for issuing a linkage typed marketing printed matter of customer's reserve}

1 is a system configuration diagram of an embodiment that can implement a user reserve linked promotional publication publication business method according to the present invention.

Figure 2 is a detailed view of an embodiment of the system configuration of the affiliated operators that can implement the user reserve linked promotional publication publication business method according to the present invention.

3 is a flowchart illustrating a process for issuing an instant printed matter for instant promotion as an embodiment of a user reserve linked promotional printed matter issuance business method according to the present invention.

Figure 4 is a flow chart for explaining the accumulation amount accumulation request process as an embodiment of a user reserve linked-type promotional printed matter issuance business method according to the present invention.

5 is a flowchart illustrating a process of issuing an online printed matter for publication as an embodiment of a user reserve linked promotional printed matter issuance business method according to the present invention.

Figure 6 is a schematic diagram of a printed bill for promotional receipts issued in conjunction with a payment receipt can be used in one embodiment of the user reserve linked promotional printed matter issuance business method according to the present invention.

<< Description of main part of drawing >>

100: communication network 102: credit card company

104: Lottery issuing company 106: Merchant

106a: Merchant server 106b: Credit card payment approval terminal

106c: Terminal for issuing promotional printed matter 108: User

The present invention relates to a business method for issuing user reserve linked promotional printed matter, and more specifically, based on a certain reserve amount corresponding to the user's payment amount, utilized as a publication fund for promotional printed matter, and issuing a publication for promotional printed matter. User's reserve-linked discount coupons and gratuities that can achieve high-efficiency advertising effects by increasing the interest in neglected media by putting a predetermined number in parallel with receipts or gratuities, etc. And a method for issuing printed matter for promotion such as gift certificates.

Conventionally, individual businesses or businesses signed by headquarters and franchisees under a franchising contract have various media, such as toilet paper, simple debts, stickers, candy, lighters, book holders, calendars, various stationery, Although we have chosen to offer our customers free of charge through various media such as pamphlets, the effect of these promotions is not only to induce a brief attention, but also to maintain continuous interest or to form a business repetitive relationship. The reality is that it has not been extended to cause. Therefore, individual businesses are frequently and repeatedly promoted at regular intervals by adopting a variety of conventional means or by selectively employing various public relations activities for the purpose of achieving their economic benefits. However, considering the time or other expenses required for such publicity, such a one-off business-oriented public relations method is not an economically useful means.

On the other hand, through the lottery method of promotional prints for credit card payment receipts used as payment receipts, there are also methods of providing private banking companies to both affiliated businesses and users, but in this case, the lotto method, which is currently gaining explosive popularity, namely, promotional printouts. Although the buyer is not able to select a number arbitrarily, the drawing is forcibly issued, but the temporary interest increase effect has been achieved due to the limitation that it is operated somewhat different from the realistic method of interest. The limitations of not being able to engage the customer by using it are exposed.

In addition, various credit card companies secure franchisees to grant certain discounts when paying for goods or services, or, if you continue to use certain franchisees, earn a certain amount or points for them, Only in cases where the company exceeds the bank, the company operates a differential futures bank company. However, this limitation is exposed in that it does not serve as a regular means of public relations, and in that it does not extend to small and medium-sized companies in the immediate vicinity of the consumer.

Therefore, while achieving national unification of various means of promotion, discount benefits for customers can be combined, and certain benefits in proportion to the performances given to customers for the purpose of continuous use can be realized. Research on the model of a new business method that can be linked to realistic and promotional means has been conducted continuously. Under this background, the present invention has been devised.

The technical problem to be achieved by the present invention based on the above-described conventional problems, beyond the flat promotion effect of the conventional public relations means, is not satisfied with only one-time materials for the receipt or various gratuitous tickets that can be directly used as public relations means The present invention aims to induce a continuous interest in the red carpet means of the consumer, and an object of the present invention is to provide a method for issuing a user-specific reserve-linked promotional printed matter publication for achieving such a technical problem.

In order to achieve the first object of the present invention to achieve the present invention, a printed matter issuance business method for promotional purposes such as user reserve linked discount coupons, gratuity coupons, gift certificates, etc., (a1) using a predetermined terminal of the affiliated operator, user identification information and the user Receiving the payment amount information of and storing the related information in the affiliated operator and user database linked to the printed matter issuer server for promotion, respectively; (b1) storing, in the affiliated operator and the user database related information, points calculated as a predetermined reserve amount corresponding to a settlement amount of the user settlement amount information, respectively; (c1) Through the terminal for requesting issuance of promotional printed matter by the affiliated operator, receiving information on the issued publicized printed matter request within the range of the accumulated amount of points, and confirming whether the promotional printed matter of the publication of the publicity printed matter of the promotional printed matter issuer server has been issued. After receiving, if the publication of the promotional printout is authenticated, transmitting a promotional printout issuance command to the terminal for issuing the promotional printout for the affiliated business; And (d1) after confirming the information on publication of the promotional printed matter requested by the user through the terminal for issuing the promotional printed matter of the affiliated operator, and upon receiving a final promotional printed matter issue request command from the user, the predetermined promotional printed matter is issued at the same time. And storing, in the user database related information storage unit, the remaining accumulated amount of points obtained by subtracting the points required for issuance of printed matters from the accumulated amount of points.

In this case, after the step (d), if there is a request for issuing additional printed matter using the remaining accumulated amount points, it is preferable to feed back to the step (c1), and after the step (d), the remaining accumulation The amount of money is preferably stored at the request of the user and accumulatively stored in the relevant information storage unit in the affiliate database and the user database linked to the issuer server of the promotional print. On the other hand, after the authentication access to the promotional print publisher server through the user terminal to request the publication of the promotional promotional material, the promotional printed matter is issued within the permitted range based on the accumulated accumulated accumulated amount points in the affiliated business and user database. It is even more desirable to request a publication of promotional materials.

In order to achieve the second object of the present invention to achieve the present invention, the user-specific reserve linked-type promotional printed matter issuing business method, (a2) using the predetermined terminal of the affiliated operators, transmitting the user identification information and the user's payment amount information Receiving and storing the relevant information in the affiliated operator and user database linked to the promotional print issuer server, respectively; (b2) storing, in the affiliated operator and the user database related information, points calculated as a predetermined reserve amount corresponding to a settlement amount of the user settlement amount information, respectively; And (c2) accessing the user database of the promotional print issuer server through a terminal of the user, and receiving information requesting issuance of the promotional printout within a range of the accumulated accumulated amount points, and receiving the promotional printout of the promotional print issuer server. Issuing a predetermined requested promotional printout when issuance of the promotional printout is authenticated after receiving confirmation of whether the issuer can publish the promotional printout; and characterized in that it proceeds.

In this case, after the step (c2), if there is a request for issuing additional promotional printed matter using the remaining accumulated amount of points deducted from the accumulated accumulated amount of points, the points used for issuing promotional printed matter, the remaining amount of accumulated points amount range After receiving information requesting issuance of promotional prints within the organization, and confirming that the promotional print issuing unit of the issuer server of the promotional printout is available for publication, if the publication of the promotional print is certified, the publicity printout is issued. It is preferable to proceed further including the step. On the other hand, after the step (c2), it is preferable to store the remaining accumulated amount of points in the relevant information storage unit in the user database linked to the issuer server of the promotional printout at the request of the user.

On the other hand, the issuance business method of the user-specific reserve linked promotional publication according to the present invention, a program that can be executed as a computer may be stored in various recording media including a server computer. Such recording media includes all types of recording media on which programs and data are stored so that they can be read by a computer system. Examples include ROM (Read Only Memory), Random Access Memory (RAM), Compact Disk (CD) -Rom, Digital Video Disk (DVD) -Rom, magnetic tape, floppy disk, optical data storage, etc. Included are those implemented in the form of carrier waves (eg, transmission over the Internet). In addition, the recording medium may be distributed to computer systems connected through a network so that computer-readable codes are stored in a distributed manner and executed through a terminal of an affiliated store.

Hereinafter, the present invention will be described in detail with reference to examples, and detailed description will be made with reference to the accompanying drawings in order to help understanding of the present invention. However, embodiments according to the present invention can be modified in many different forms, and the scope of the present invention should not be construed as being limited to the embodiments described below. Embodiments of the present invention are provided to more completely explain the present invention to those skilled in the art.

1 is a system configuration diagram of an embodiment capable of implementing a user-specific reserve linked-type promotional material issuing business method according to the present invention.

As shown in FIG. 1, a credit card company 102, a printed matter issuer 104, an affiliate 106 and a user 108 are interconnected through a communication network 100. Although briefly shown, since the present invention is not of interest to the system, it is obvious that the present invention is provided as a terminal form capable of various well-known communication networks. Meanwhile, in order to separately display the exchange of information or media with the user 108 after the payment of the affiliates 106, the reference numeral '110' is indicated, which may be exchanged through communication networking. Of course, it is displayed to explain the form including all of the specific objects are exchanged on the offline.

Figure 2 is a detailed view of an embodiment of the system configuration of the affiliates that can implement the user-specific reserve linked-type promotional printed matter issuance business method according to the present invention.

As shown in FIG. 2, the affiliates 106 connected through the communication network 100 are specifically configured by an affiliate server 100a to form an external system, such as the credit card company 102 of FIG. 104) and a user 108, and the like, the credit card payment approval terminal 106b and the promotional terminal 106c for promotional publications that are independently operated are connected internally to check the payment approval online in real time. In real-time, if the amount of the user's payment amount is calculated as a cumulative amount, and the request for the publication of promotional printables that can be issued within the range of the cumulative amount, the approval process and storage process of the promotional print issuer 104, etc. After passing through, the printed matter for promotion can be issued in real time. The credit card payment approval terminal 106a and the promotional printed matter issuing terminal 106c may be provided as separate devices, and in some cases, two functions may be simultaneously implemented by one integrated device. It may be.

Figure 3 is an embodiment of the user-specific reserve linked-type promotional printed matter issuance business method according to the present invention, a flow chart illustrating an instant promotional printed matter issuance process.

As shown in FIG. 3, when a user purchases or uses a product (or service) at a merchant and pays a certain amount in return, the user immediately confirms the paid amount and at the same time a predetermined amount corresponding to the payment amount. An amount of money, such as a predetermined amount or an amount corresponding to a predetermined rate, is calculated as an actual amount or points according to a separate calculation method, and is allocated as an amount of accumulation (or a point of accumulation) between users compared to the affiliated store, and the promotional printed material is stored for the amount of accumulation. The business of giving back a part of the profit amount to the user by granting the opportunity to purchase and awarding the prize money (including separately agreed gratuities, discounts, and gift voucher promotions) through a lottery on the published promotional materials. Understand the flow of methods. First, the affiliated operator allows the user to check the user's payment amount and appropriately calculated reserve amount (S302). Using the currently known credit card payment system, the information is entered into the terminal by the credit card, and then the issuing request is made based on the accumulated amount, showing the payment amount and the corresponding accumulated amount to the user together with the authorization payment. Inform the possible number of promotional prints and confirm whether or not the promotional printed matter is issued (S304). If the user requests the publication of promotional prints within the corresponding reserve amount, the user proceeds to the publication of promotional prints (step S306 or below). If the user does not request the publication of promotional prints, the user is linked to the server system of the publicity print issuer. Accumulated amount is stored in the relevant information storage in the affiliated business and user database. The cumulative accumulated amount is then post-separated to issue a promotional printout (S320).

Entering the publication of promotional materials gives the user the opportunity to choose arbitrarily for the number of promotional prints and promotional print numbers requested by the user, and in some cases, the opportunity to select promotional prints with preset promotional print numbers. It may be provided (S306). After the user's selection is completed, as a final intention for issuance of printed matter for promotion, a request for issuance of printed matter for promotion is made (S308), if necessary, so that the selection process is completed and automatically transferred to the next step. It can also be configured. Subsequently, by subtracting the requested amount of the promotional print from the corresponding accumulated amount, if the accumulated amount is left, after confirming with the user how to deal with the remaining amount of reserve, and if there is a request for accumulation, affiliated with the server system of the printed matter issuer for promotion. Accumulated amount is stored in the relevant information storage unit in the operator and user database. In addition, when the total accumulated amount reaches a certain amount, another separate business system may be established so that a separate private bank company proceeds.

On the other hand, although not shown, if there is a request to accumulate without a further request for publication of the additional promotional prints for the remaining reserve amount from the user enters the promotional publication issuance step (S320) later, within the range of the remaining reserve amount, for promotional again In the case where a printed matter is requested to be issued, it is preferable to make a feedback to the promotional printed matter issue step (S306).

When the above procedure is completed, the publicity printed material requested by the user is printed and printed through the publicity printed paper number printed using the original promotional paper number printed with the publicity printed material number requested by the user, the existing receipt, or various gift certificates. The above process is a process (S300) of a method in which a user directly issues a printed matter for promotion from a member business.

The user who owns the promotional printed matter printed with the promotional printed number is confirmed in advance (S316) after confirming the authorization contents such as a discount coupon, a gift certificate, and a gift certificate according to the contents of the promotional printed matter by the issuer of the promotional printed material (S316). By requesting the provision of such services based on the contents of the rights, such as winnings, discounts, and gratitude according to the details of the use rights, a business method using the printed matter for promotion based on a certain amount of money generated from one's own purchase can be executed.

In the case of private banking companies, the winners of the promotional printouts are classified into 1st to 6th, depending on the degree of winning the promotional prints, and the 1st to 3rd prizes can be divided equally among the total amount of the PR print participants. In addition, such a method may employ a method used by operators of a conventional lotto publicity printing product as it is. On the other hand, the fourth to sixth place is awarded to the private bank company awards for each affiliate, it is preferable that such a private bank company is properly made in connection with the products or services handled by the affiliates. Affiliates operating a chicken restaurant will receive a 100% discount on 1 special chicken for the 4th winner, 50% discount on 1 special chicken for the 5th winner, and 30% discount on 1 special chicken for the 6th winner. Affiliates may grant such a prize more than once for a number of promotional prints to increase their interests as well as the long-term possession of receipts or gratuitous coupons containing the printed promotional numbers. It is preferable if it can utilize. On the other hand, in the case of securing and presenting more than a certain number of gratuitous coupons or receipts showing the number of promotional prints issued individually from all affiliates, not only for a specific affiliated company, By providing benefits such as a certain cost discount, it is desirable to maintain interest in the promotional media.

Figure 4 is a flow chart for explaining the accumulation amount accumulation request process as an embodiment of the user-specific reserve linked-type promotional material issuance business method according to the present invention.

As shown in FIG. 4, in the case of entering the publicity publication step (S320) in FIG. 3, the affiliate server does not immediately request issuance of promotional printed matter, but through a separate terminal of the user, the operation server of the publicized printed matter issuer. After accredited access to the accredited amount accumulated by the affiliated business, if the accumulated amount of the accumulated amount of the accumulated amount of the accumulated amount without the need to proceed to request the publication of promotional prints immediately (S406), the printed number for the promotional material according to the number and number of promotional materials selected by the user. Issuance (S408), and the printed form for promotional purposes may be maintained in the form of printed matter, not just the printed number for the promotion is listed, but the announcements and various promotional texts for the various gratitude, discounts and gift voucher event of the affiliates. It may be published in written form, Standing is in electronic information media forms without printout also to be stored in the user database. On the other hand, there is a case in which the member has not accumulated cumulative accumulation for the accumulated amount, or if the first user may require a cumulative request of the accumulated amount, it goes through this step (S400). After passing through a predetermined authentication process, a cumulative request for the accumulated amount granted to the user is performed (S402). Based on the accumulated amount, the process proceeds to step S404 of requesting issuance of promotional printed matter.

FIG. 5 is a flowchart illustrating a process of issuing an online printed matter for publication as an embodiment of a reserve-linked promotional printed matter publication business method for each user according to the present invention.

As shown in FIG. 5, the user should access the publicity publication company server and receive user authentication (S502). If the use certification is confirmed, proceed to the promotional material issuance request step (S504), and check whether there is a request for publication of the promotional material within the cumulative accumulated amount according to the user (S506), and publishes the promotional material (S508). . The publication of the promotional print may be made as a printed matter, or may be an electronic information storage medium. When the publication of the promotional print is completed, the remaining reserve is confirmed (S510), and although not shown, if there is a re-request of the publication of the promotional print, it may be fed back to the publication request step (S504) of the promotional print. The above steps describe the step (S500) in which the user accesses online, requests the publication of the promotional prints through the publication of the promotional prints of the publicity print issuing server of the lottery issuing company, and the corresponding printed matter is issued (S500). Thereafter, the authority contents assigned to the issued publicity printed matter are checked (S512), and accordingly, the process proceeds to step S514 of providing an appropriate service. This is a process that proceeds without a balance with the steps of S316 and S318 described in Figure 3 is sufficient if it is described and understood in the same pattern.

Figure 6 is a schematic diagram of a printed bill for promotional receipts can be used in one embodiment of the user-specific reserves linked promotional printed matter issuance business method according to the present invention.

As shown in FIG. 6, when a user uses a product or service of a member company and pays a fixed amount for a certain amount, a predetermined amount or a predetermined amount based on the total amount of the payment is stored for a publication for promotional publications. If there is a request for issuing promotional printed matters based on the calculated reserve amount, the remaining accumulated amount excluding the amount required for issuance of promotional printed matters is displayed on the relevant receipt, and the number of promotional printed matters requested by the user and each promotional printed matter are requested. By printing the number at the same time, such as receipts or gratuitous tickets, there is an advantage that can increase the interest in the publicity medium that is easy to neglect. On the other hand, it is preferable to immediately accumulate the accumulated amount through the terminal of the affiliated operator, or through the individual connection of the user, so that the method of later accumulation and the like can be selected through separately written authentication information. On the other hand, it is preferable to unify the publicity means by using the unified slips, receipts, gratuities, discount coupons, and gift certificates, which may be possible, as well as the description of the printed publication for promotional purposes, as well as promotional phrases for each affiliate. .

Optimal embodiments of the present invention described above have been disclosed. Although specific terms have been used herein, they are used only for the purpose of describing the present invention and are not intended to limit the scope of the invention as defined in the claims or the claims.

According to the present invention, it is possible to issue a nationwide unification gratuitous right or receipt, thereby improving customer awareness, and by issuing promotional materials based on the accumulated amount or cumulative points according to the user's performance, By the hope and expectation of the contents, for example, discount coupons, gratuities, gift certificates, etc., a continuous low interest in and management of the promotional means in which the number of promotional printed matters can be achieved can achieve natural low cost and high efficiency. In addition, when an independent system according to the present invention is developed, it may serve as an accelerator of industrial development for the related equipment industry and the article providing industry.

Claims (8)

(a1) Receiving user identification information and payment amount information of a user using a predetermined terminal of an affiliated company and related to the affiliated operator and user database linked to a server for publication of a publicity printed matter selected from a discount coupon, a gift certificate, and a gift certificate. Storing each information; (b1) storing, in the affiliated operator and the user database related information, points calculated as a predetermined reserve amount corresponding to a settlement amount of the user settlement amount information, respectively; (c1) receiving a promotional printed matter issuance request information allowed within a range of the accumulated amount of points through a terminal for requesting the publication of promotional printed matter of a member company, and issuing the promotional printed matter of the promotional printed matter issuing unit of the promotional printed matter issuer server; After receiving the confirmation, if the issuance of the promotional printout is authenticated, transmitting the promotional printout issuance command to the terminal for issuing the promotional printout of the affiliated operator; And (d1) After confirming the information on the publication of the promotional printed matter requested by the user through the terminal for issuing the promotional printed matter of the affiliated company, and receiving a final promotional printed matter request request from the user, the promotional printed matter selected by the user may be selected. Issuing and saving the remaining accumulated amount of points deducted points for issuing promotional material from the accumulated amount points in the user database-related information storage unit; User reserve linked type characterized in that the proceeding How to issue printed materials for promotional purposes. The method of claim 1, After the step (d1), by using the remaining reserve amount point, if there is a request for publication of additional promotional printed matter, the user reserve linked promotional promotional publication publication method characterized in that the feedback to the step (c1). The method according to claim 1 or 2, After the step (d1), the remaining accumulated amount of points, accumulated by the user's request, the affiliated operator linked to the promotional publication publisher server and the user information linked to the user storage, characterized in that the storage unit in the database How to issue printed materials for promotional purposes. The method of claim 3, After the user authenticates and connects to the public relations publication server through the user terminal for publication of the public relations prints at the request of the user, the public relations is permitted within the allowed range based on the accumulated accumulated remaining amount points in the affiliated business and user database. User reserve-linked promotional printed matter issuance business method, characterized in that by requesting the publication of the printed material is issued a promotional print. (a2) receiving user identification information and payment amount information of the user by using a predetermined terminal of the affiliated operator, and storing the related information in the affiliated operator and the user database linked to the printed matter issuer server for promotion; (b2) storing, in the affiliated operator and the user database related information, points calculated as a predetermined reserve amount corresponding to a settlement amount of the user settlement amount information, respectively; And (c2) After the user accesses the user database of the publicity issuing company server through the user's terminal, the information requesting issuance of the publicity printed matter selected from a discount coupon, a gratuitous gift certificate, and a gift certificate within the cumulative storage point amount is accumulated. Receiving and confirming whether or not it is possible to issue a promotional printout of the publication of the promotional printout of the promotional print issuer server, and issuing a predetermined requested promotional printout when the publication of the promotional printout is authenticated. Characterized in the user reserve linked-type promotional printed matter issuance business method. The method of claim 5, After step (c2), if there is a request for issuance of additional promotional printed matter, using the remaining accumulated amount of points deducted from the cumulative accumulated amount of points, the points used for issuing the promotional printed matter are within the remaining accumulated amount of points. After receiving information requesting issuance of promotional materials, or when the total amount of money reaches a certain amount, after receiving information requesting a separate private bank company, after checking whether the promotional materials can be issued by the promotional substrate issuer of the promotional substrate issuer server If the publication of the promotional printout is certified, further comprising the step of transmitting a printout issuance for promotional printout user-linked promotional printout issuance business method. The method according to claim 5 or 6, After the step (c2), the remaining accumulated amount of points is stored in the relevant information storage unit in the user database linked to the promotional publication issuing company server at the request of the user, the user reserve linked promotional publication Business method. delete

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