JPWO2015125455A1 - Sales support device, sales system, sales support method, and program - Google Patents

Abstract

When a product virtually tried on in a store is out of stock at the store, the user can easily purchase the product at an online store. The sales support device receives the model number of the product, and displays the image in which the product of the model number and the person are superimposed, and the inventory of the try-on product that is the product displayed by the fitting unit in the electronic store. Output means for outputting the identification information of the order page of the try-on product of the electronic store to the terminal device if the presence / absence is determined and there is a stock.

Description

  The present invention relates to a sales support device, a sales system, a sales support method, and a program, and more particularly, to sales support for products such as clothes using an electronic store.

  When purchasing clothes, it is common for customers to try on clothes in a fitting room of a store and check whether the type and color of the clothes match their appearance. This try-on requires detachment of clothes for each one, which is troublesome for the customer. In addition, the clothes that are tried on are likely to become wrinkles or be damaged, and for a store, try-on is a factor that causes cost. In order to solve such a problem, a system capable of virtually trying on using a computer, a so-called virtual fitting system has been developed.

  Patent Document 1 discloses a virtual fitting device including a half mirror and a display device provided on the back surface of the half mirror. This apparatus displays a clothing image on a display device in a superimposed manner on the mirror image of the user reflected on the half mirror.

  Patent Document 2 discloses a try-on support system that combines and displays an image of an apparel product registered in a database and a captured user image.

JP 2010-70889 A JP 2013-8249

  When the virtual try-on system disclosed in Patent Document 1 or Patent Document 2 is used for virtual try-on at a store, when the user decides on clothes to purchase, the clothes are not in stock at the store. There are cases. Since clothes to be tried on in the past were limited to clothes in the store, the possibility of such out of stock was relatively low. Since virtual try-on is for clothes registered in the virtual try-on system, the risk of such out-of-stock increases.

  On the other hand, a store or a company that develops a store sometimes sells the same clothes as the clothes sold in the store at an online store (electronic store) using the Internet or the like. If the store is out of stock, it is convenient if the user can easily purchase at the online store. This applies not only to clothes but also to other products such as hats, shoes and accessories.

  An object of the present invention is to provide means for easily purchasing a product such as clothes virtually tried on in a store at an online store when the product is out of stock in the store.

  A sales support apparatus according to an embodiment of the present invention includes a try-on unit that receives an input of a model number of a product, displays an image in which a product of the model number and a person are superimposed, and a product displayed by the try-on unit. Output means for outputting, to a terminal device, identification information of an order page of the try-on product of the electronic store if the presence or absence of the stock of the try-on product is determined.

  In the sales support method according to the embodiment of the present invention, a model number of a product is input, an image in which a product of the model number and a person are superimposed is displayed, and an electronic store of a try-on product that is the displayed product is displayed. If the presence or absence of the stock is determined and the stock is available, the identification information of the order page of the try-on product of the electronic store is output to the terminal device.

  When a product such as clothes virtually tried on in a store is out of stock at the store, the user can easily purchase the product at an online store.

FIG. 1 is a configuration diagram of a sales system 40 according to the first embodiment. FIG. 2 is a configuration diagram of the product table 60. FIG. 3 is an operation flowchart of the fitting unit 11. FIG. 4 is a diagram illustrating an example of display by the fitting unit 11. FIG. 5 is an operation flowchart of the output unit 13. FIG. 6 is an operation flowchart of the sales unit 22 when accessed from the output unit 13. FIG. 7 is an operation flowchart of the sales unit 22 when accessed from the terminal device 50. FIG. 8 is a configuration diagram of the sales support apparatus 10 according to the second embodiment.

<First Embodiment>
(Constitution)
FIG. 1 is a configuration diagram of a sales system 40 according to the present embodiment. The sales system 40 is a system for selling products to be tried on. Here, the products to be tried on are items that can be worn, such as clothes, hats, shoes, gloves, glasses, and accessories. The product is assigned a unique model number that identifies the type of product, and is further given a variation number within the range of the model number. The variation number specifies, for example, the size of the product having the model number. The variation number may specify the color, pattern, pattern, or material of the product of the model number. A variation number may exist with respect to a model number (for example, size and color), or may not exist.

  The sales system 40 includes a sales support device 10, an electronic store server device 20, and a real store server device 30 connected to the Internet 41. A terminal device 50 carried by the user is also connected to the Internet 41 via a mobile phone network 42 and a base station 43.

  An input / output device 15 and a mirror image display device 16 are connected to the sales support device 10. The sales support device 10, the input / output device 15, and the mirror image display device 16 are installed, for example, in an actual store that sells products. The server device 20 of the electronic store and the server device 30 of the actual store may be installed anywhere.

  In the sales system 40, for example, the user carries the terminal device 50, goes to an actual store, and virtually tries on in a fitting room. In the fitting room, an input / output device 15 and a mirror image display device 16 are provided. When the user inputs the product model number and the specification of the variation from the input / output device 15, the input data is transmitted to the sales support device 10, and the sales support device 10 has the model number and the product image of the variation. The user's image is superimposed and displayed on the mirror image display device 16 as a mirror image of the user wearing the product. That is, a mirror image as if the user tried on the product is displayed on the mirror image display device 16. The user observes the mirror image and determines whether or not the product suits himself.

  When the model number and variation of the product to be purchased are determined, the user may purchase the product at the actual store if the product is in stock, but if not, the user accesses the electronic store server device 20 to Purchase from the store.

  In order to facilitate the purchase of the product by the user, the sales support device 10 uses information (for example, URL (Uniform Resource Locator)) that can specify the Web page of the electronic store where the product displayed on the mirror image display device 16 can be purchased. It transmits to the terminal device 50. This Web page is a page in which the product displayed on the mirror image display device 16 is specified, and the user can purchase the product without the trouble of selecting the product again. In addition, since the URL of the page is transmitted to the terminal device 50 carried by the user, the user can use the terminal device 50 to log in to the electronic store and instruct to purchase the product. The user can purchase the product without worrying about leaving information such as a password for login on the terminal of the store.

  Hereinafter, the configuration of the sales system 40 will be described in detail.

  As shown in FIG. 1, the sales support apparatus 10 includes a try-on unit 11, an inventory search unit 12, an output unit 13, and a product information storage unit 14. The fitting unit 11 is connected to the input / output device 15 and the mirror image display device 16. The inventory search unit 12 is connected to the Internet 41. The output unit 13 is connected to the try-on unit 11, the inventory search unit 12, the product information storage unit 14, the input / output device 15, and the Internet 41.

  The fitting unit 11 performs virtual fitting. That is, the try-on unit 11 superimposes the user image and the image of the designated product, and displays them on the mirror image display device 16 as a mirror image of the user wearing the product. The fitting part 11 and the mirror image display device 16 are realized using, for example, the technique disclosed in Patent Document 1 or 2.

  The user uses the input / output device 15 to specify a product to be virtually tried on. For example, the input / output device 15 includes a keyboard and a display, and the user may type in a model number and a variation number from the keyboard. Alternatively, for example, the input / output device 15, the mirror image display device 16, or the wall surface of the fitting room is equipped with an IC (Integrated Circuit) tag reader, and the user reads a tag in which the model number and the variation number are recorded from the tag reader. May be allowed. For example, the input / output device 15, the mirror image display device 16, or the wall surface of the fitting room is equipped with a reading device, and the user can input the model number and variation number printed with characters or one-dimensional or two-dimensional barcodes, It may be read from the tag and recognized. For example, the tag is attached to a product displayed in an actual store.

  The stock search unit 12 is specified by the model number and the variation number from the fitting unit 11 and the output unit 13, and acquires the presence / absence of stock of the product from the server device 20 of the electronic store and the server device 30 of the actual store.

  The output unit 13 obtains the model number and the variation number from the try-on unit 11, and outputs the identification information of the purchase page of the product in the electronic store, for example, the URL, to the terminal device 50. The output unit 13 may transmit the URL to the terminal device 50 via, for example, the input / output device 15. For the transmission, for example, communication according to the BlueTooth (registered trademark) standard may be used. For example, the output unit 13 may convert the URL into a two-dimensional barcode and display the URL on the display of the input / output device 15. The user can cause the terminal device 50 to recognize the two-dimensional code by reading it from a built-in camera. Alternatively, the output unit 13 may transmit the URL to the e-mail address of the terminal 50 as an e-mail. The user may convert the mail address into a two-dimensional barcode and display it on the terminal device 50. The user can make the input / output device 15 recognize the two-dimensional code by reading it from a camera included in the device.

  The product information storage unit 14 stores a product table 60. The product table 60 is stored in advance in the product information storage unit 14 by the administrator of the sales support apparatus 10.

  FIG. 2 is a configuration diagram of the product table 60. The product table 60 stores variation numbers for each product model number. Further, the product table 60 stores sample images and product images for each variation number of the product model number.

  The sample image is a small image displayed on the terminal device 50 so that the user can understand the difference in the variation of the product with the variation number. When the variation is a color, the sample image is an image that reproduces the color. When the variation is a pattern, the sample image is an image that reproduces the pattern.

  The product image is an image of the product having the model number and the variation, and is used for virtual try-on.

  The try-on unit 11, the inventory search unit 12, and the output unit 13 of the sales support apparatus 10 are configured by logic circuits. The try-on unit 11, the inventory search unit 12, and the output unit 13 are stored in a memory (not shown) of the sales support apparatus 10 that is a computer, and are executed by a processor (not shown) of the sales support apparatus 10. It may be realized by. The merchandise information storage unit 14 is a recording medium such as a disk device.

  As shown in FIG. 1, the server device 20 of the electronic store includes an inventory storage unit 21, a sales unit 22, and a customer information storage unit 23.

  The stock storage unit 21 stores the number of products in stock at the electronic store. When the sales unit 22 receives the product model number and variation number from the inventory search unit 12 of the sales support device 10, the sales unit 22 searches the inventory storage unit 21 for the inventory number of the product and responds with the inventory number or the presence or absence of the inventory.

  The customer information storage unit 23 stores, for example, a customer identifier, a password, a name, an address, a credit card number, and an e-mail address of the user of the electronic store. When the sales unit 22 receives a login request or a product purchase request from the terminal device 50, the sales unit 22 refers to the customer information storage unit 23 and performs a login process or a sales process. Upon receiving the login request, the sales unit 22 acquires a customer identifier and a password and authenticates the user, for example. Upon receiving the product purchase request, the sales unit 22 identifies the product to be purchased and executes a sales process. The sales process is, for example, a process for sending an order notification mail of the product, shipping the product, and charging the purchase user's credit card.

  In addition to the processing described above, when the sales unit 22 receives the product model number and variation number from the output unit 13 of the sales support device 10, the sales unit 22 generates the URL of the order page of the product and sends it back to the output unit 13. This process will be described later.

  The sales unit 22 includes a logic circuit. The sales unit 22 may be realized by software stored in a memory (not shown) of the server device 20 of the electronic store, which is a computer, and executed by a processor (not shown) of the server device 20 of the electronic store. The inventory storage unit 21 and the customer information storage unit 23 are recording media such as disk devices.

  As shown in FIG. 1, the server device 30 in the actual store includes an inventory storage unit 31 and a management unit 32.

  The stock storage unit 31 stores the number of stocks of merchandise in the actual store. Upon receiving the product model number and variation number from the inventory search unit 12 of the sales support apparatus 10, the management unit 32 searches the inventory storage unit 31 for the number of stocks of the product and responds with the number of stocks or the presence / absence of stocks. To do.

  The management unit 32 is configured with a logic circuit. The management unit 32 may be realized by software that is stored in a memory (not shown) of the server device 30 of the actual store that is a computer and executed by a processor (not shown) of the server device 30 of the actual store. The inventory storage unit 31 is a recording medium such as a disk device.

(Operation)
FIG. 3 is an operation flowchart of the fitting unit 11. When the user inputs the product model number, for example, to the input / output device 15, the fitting unit 11 is activated.

  The fitting unit 11 acquires the model number of the input product (S11), and acquires a variation and a sample image corresponding to the model number from the product information storage unit 14 (S12). Next, the try-on unit 11 requests the stock search unit 12 to obtain the number of stocks or the presence / absence of stocks of the electronic store and the actual store of each variation of the model number (S13).

  The fitting unit 11 displays, for example, the sample image of each variation of the model number and the number of inventory or the presence / absence of inventory on the input / output device 15 (S14).

  FIG. 4 is a diagram illustrating an example of display by the fitting unit 11. In this example, the try-on unit 11 inputs and outputs sample images and try-on instruction buttons for each of the variations “polka dots” and “stripes” of the product whose model number is “clothes 2” (see FIG. 2). It is displayed on the device 15. For example, when the user touches the sample image of the variation “stripes”, the presence / absence of stock of the electronic store and the actual store of the variation is displayed.

  Next, the fitting unit 11 acquires the designation of the variation to be tried on, for example, from the input / output device 15 (S15). The user performs this designation, for example, by pressing a try-on button displayed on the input / output device 15.

  The try-on unit 11 acquires the product image of the specified variation of the specified model number from the product information storage unit 14 (S16), and superimposes the product image and the user image on the mirror image display device 16. (S17). The fitting unit 11 may create a composite image of the user image captured by the camera in the fitting room and the product image and display the composite image on the display of the mirror image display device 16. In addition, the fitting unit 11 may display the product image on a display installed on the back surface of the half mirror so as to overlap the mirror image of the user reflected on the half mirror of the mirror image display device 16.

  Finally, the try-on unit 11 displays, for example, a purchase button for the product being displayed on the input / output device 15 (S18), and prepares for the next product designation input. The try-on unit 11 may display a purchase button only when the stock of the displayed product is in an electronic store or an actual store.

  The try-on unit 11 may acquire the model number and the variation number from the input / output device 15 without executing S12 to S15, and may display the product image of the product and the user's image in a superimposed manner.

  FIG. 5 is an operation flowchart of the output unit 13. When the user inputs a purchase instruction to the input / output device 15, for example, the output unit 13 is activated. For example, the user can input a purchase instruction to the output unit 13 by pressing a purchase button displayed on the input / output device 15.

  When a purchase instruction is input (Y in S21), the output unit 13 acquires the model number and variation number of the product being displayed from the fitting unit 11 (S23). Next, the output unit 13 requests the inventory search unit 12 to acquire the number of stocks of the electronic store and the actual store of the variation of the model number or the presence or absence of the stock (S23).

  When there is no actual store inventory (“No” in S24) and there is an electronic store inventory (“Yes” in S25), the output unit 13 acquires the URL of the order page for the product of the variation of the model number. (S26). The product order page is a web page of an electronic store, and indicates that the server device 20 of the electronic store can identify the model number and variation number of the product from the URL of the page.

  For example, the output unit 13 transmits the model number and the variation number to the sales unit 22 of the server device 20 of the electronic store, and has the URL of the order page of the product returned.

  FIG. 6 is an operation flowchart of the sales unit 22 when accessed from the output unit 13. For example, the server device 20 of the electronic store uses a shopping cart storage unit (not shown) in order to record the model number and variation number of a product selected as a purchase target by a user who is logged in or not logged in. Have.

  When receiving the model number and variation number from the output unit 13 of the sales support device 10 (S30), the sales unit 22 generates a new shopping cart in the shopping cart storage unit, and the received model number and variation number are received in the shopping cart. Store (S31).

  The sales unit 22 creates the URL of the order page specifying the identifier of the shopping cart and transmits it to the output unit 13 (S32).

  Note that the output unit 13 may collectively transmit the model numbers and variation numbers of a plurality of products that the user has instructed to purchase to the sales unit 22. In this case, the sales unit 22 collectively stores the model numbers and variation numbers of a plurality of products in the generated shopping cart.

  Finally, the output unit 13 outputs the acquired URL to the terminal device 50 (S27). The method by which the output unit 13 outputs the acquired URL to the terminal device 50 carried by the user is as described above.

  Note that if the actual store is in stock (“Yes” in S24), the output unit 13 may output a message including the model number and the variation number acquired from the fitting unit 11 to the registered terminal. (S28). The registered terminal is, for example, a terminal owned by a store clerk. The message displayed is, for example, “Please bring the following items to the try-on booth A”. Model number: XXXX, variation number: VVVV ”.

  Further, when there is no stock in the actual store or the electronic store (“None” in S25), the output unit 13 outputs a message of out of stock to the input / output device 15 (S29).

  The user follows the received URL from the portable terminal device 50 and accesses the order page for the merchandise in the electronic store. FIG. 7 is an operation flowchart of the sales unit 22 when accessed from the terminal device 50.

  When the sales unit 22 receives the URL from the terminal device 50 (S40), the sales unit 22 displays the Web page of the URL. The page is, for example, a page that prompts the user to log in, and the sales unit 22 acquires the user ID and password from this page and executes login processing (S41). Subsequently, the sales unit 22 acquires the model number and variation number to be purchased from the shopping cart specified by the input URL (S42), and performs a process of selling the product to the logged-in user (S43). ). An example of processing to sell is as described above.

  Note that the shopping cart may include model numbers and variation numbers of a plurality of products. In this case, the sales unit 22 may perform all sales processing of the plurality of products.

(effect)
The sales support apparatus 10 according to the present embodiment provides a means by which a user can easily purchase the product at an online store when the product virtually tried on in the store is out of stock at the store.

  The first reason is that the output unit 13 of the sales support device 10 outputs the identification information of the order page of the product in the electronic store to the terminal device 50. The user can easily purchase the product simply by accessing the page without taking the trouble of selecting the product again. This is because the output unit 13 acquires the product model number and variation number from the fitting unit 11. When purchasing, the user does not need to input the model number and variation number of the virtually tried-on product into the apparatus.

  The second reason is that the output unit 13 outputs the identification information of the order page when the actual store is out of stock and the electronic store has stock. As a result, it is possible to prevent the user from feeling uncomfortable that the user accesses the order page from the terminal device 50 but is out of stock. Alternatively, it is possible to prevent the user from purchasing from the electronic store even though the actual store is in stock.

  The third reason is that the try-on unit 11 displays the presence / absence of stock of the actual store or electronic store of the product before inputting the virtual try-on instruction of the product. It is possible to prevent the user from feeling uncomfortable that the product was virtually tried on but the product was out of stock.

  Further, the form of sales support device 10 provides a means by which a user can safely purchase a product in an online store when the product virtually tried on in the store is out of stock in the store.

  The reason is that the output unit 13 of the sales support device 10 outputs the identification information of the order page of the product in the electronic store to the terminal device 50. Since the terminal device 50 is, for example, a smartphone carried by the user, the user can purchase without worrying that the user ID or password is left on the terminal of the store and leaks.

  The sales support apparatus 10 according to the present embodiment provides a means by which the user can easily purchase the product at the actual store when the user stocks the product virtually tried on within the store. The reason is that the output unit 13 outputs a message prompting the store clerk's terminal to take the product to the fitting room.

<Modification>
In the above description, an order page using a shopping cart has been described as an example of a page for ordering products. The sales system 40 may use other methods.

  In this method, for example, the sales support apparatus 10 stores a URL template of a page displaying an order button for each product in a memory (not shown). This template URL includes a product identification area into which a product model number and a variation number are inserted.

  The output unit 13 of the sales support apparatus 10 inserts the model number and the variation number acquired from the fitting unit 11 in the product specifying area of the template URL in S26 of FIG. To get.

  When the sales unit 22 of the server device 20 of the electronic store receives this URL, in S41 of FIG. 7, information such as the model number inserted in the URL, the model number of the product of the variation number, a photograph, a description of the specification, etc. and shopping A web page including a cart insertion button is displayed. When the user presses the input button, the sales unit 22 creates one new shopping cart in the shopping cart storage unit described above, and stores the model number and variation number inserted in the URL of the shopping cart. The subsequent operation of the sales unit 22 is the same as the above-described example.

  The fitting unit 11 may acquire the presence / absence of inventory in S16 in addition to S13 in FIG. 3 or in place of S13.

<Second Embodiment>
FIG. 8 is a configuration diagram of the sales support apparatus 10 according to the present embodiment.

  The sales support apparatus 10 includes a try-on unit 11 and an output unit 13. The fitting unit 11 receives the model number of the product, and displays an image in which the product of the model number and the person are overlapped.

  The output unit 13 determines whether the try-on product, which is the product displayed by the try-on means, is in stock in the electronic store. If the stock is available, the identification information on the order page of the try-on product in the electronic store is stored in the terminal device. Output.

  The sales support apparatus 10 according to the present embodiment provides a means by which a user can easily purchase the product at an online store when the product virtually tried on in the store is out of stock at the store.

  The first reason is that the output unit 13 of the sales support device 10 outputs the identification information of the order page of the product in the electronic store to the terminal device 50. The user can easily purchase the product simply by accessing the page without taking the trouble of selecting the product again. This is also because the output unit 13 outputs the order page for the product being displayed by the fitting unit 11. When purchasing, the user does not need to input the model number and variation number of the virtually tried-on product into the apparatus.

  The second reason is that the output unit 13 outputs the identification information of the order page when the electronic store is in stock. As a result, it is possible to prevent the user from feeling uncomfortable that the user accesses the order page from the terminal device 50 but is out of stock.

  While the present invention has been described with reference to the embodiments, the present invention is not limited to the above embodiments. Various changes that can be understood by those skilled in the art can be made to the configuration and details of the present invention within the scope of the present invention.

  This application claims priority based on Japanese Patent Application No. 2014-030753 filed on Feb. 20, 2014, the entire disclosure of which is incorporated herein.

DESCRIPTION OF SYMBOLS 10 Sales support apparatus 11 Try-on part 12 Inventory search part 13 Output part 14 Product information storage part 15 Input / output device 16 Mirror image display apparatus 20 Server apparatus of electronic store 21, 31 Inventory storage part 22 Sales part 23 Customer information storage part 30 Actual shop Server device 32 Management unit 40 Sales system 41 Internet 42 Mobile phone network 43 Base station 60 Product list

Claims (12)

Try-on means for inputting a model number of a product and displaying an image in which a product of the model number and a person are superimposed;
If there is a stock in the electronic store of the try-on product that is the product displayed by the try-on means, if there is a stock, the identification information of the order page of the try-on product in the electronic store is output to the terminal device. And a sales support device. An inventory search means for inputting the model number of the product and the variation of the model number and searching for the presence or absence of the product inventory of the variation of the model in the electronic store,
The sales support device according to claim 1, wherein the try-on means displays an image in which a person is overlapped with an inputted product of the inputted model number and a variation.   When the order page identification information output from the output means is transmitted to the electronic store server device, the electronic store server device identifies the product model number from the order page identification information, and The sales support apparatus according to claim 2, wherein the sales process of the product is performed. The inventory search means searches for the presence / absence of stock in the electronic store and the presence / absence of stock in the actual store,
The output means outputs the identification information of the order page of the try-on product of the electronic store to the terminal device when the actual store is not in stock and the electronic store is in stock. Item 1. Sales support device. The inventory search means searches for the presence / absence of stock in the electronic store and the presence / absence of stock in the actual store,
The try-on means displays the electronic store inventory of the products of each variation of the input model number and the presence / absence of the stock of the actual store. The sales support apparatus according to claim 2, wherein an image in which a variety of products and a person are superimposed is displayed. A sales support device according to claim 3;
A sales system including the server device of the electronic store. When the model number of the product is entered, an image in which the product of that model number and the person are superimposed is displayed.
The sales support method for outputting the identification information of the order page of the try-on product of the electronic store to the terminal device if the presence or absence of the stock in the electronic store of the try-on product that is the displayed product is determined. . Enter the model number of the product and the variation of the model number, and search for the presence or absence of the product inventory of the variation in the electronic store.
The sales support method according to claim 7, wherein an image of an input model number and an input variation and an image in which a person is superimposed are displayed.   When the identification information of the output order page is transmitted to the server device of the electronic store, the server device of the electronic store specifies the product model number from the identification information of the order page, and The sales support method according to claim 7, wherein sales processing is performed. Search for electronic store inventory and physical store inventory,
The sales support according to any one of claims 7 to 9, wherein when there is no actual store inventory and there is an electronic store inventory, the identification information of the order page of the try-on product of the electronic store is output to the terminal device. Method. Search for electronic store inventory and physical store inventory,
Displays the electronic store inventory of the products of each variation of the entered model number and the presence / absence of stock in the actual store, and when the designation of the variation is entered, The sales support method according to claim 8, wherein an image in which a person is superimposed is displayed.   A computer-readable recording medium storing a program for causing a computer to execute the sales support method according to any one of claims 7 to 11.

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