JPH1155636A - Broadcasting receiver - Google Patents

Abstract

PROBLEM TO BE SOLVED: To allow a viewer to control the entering or switching of display of advertisement information by selecting and showing either a program signal that is outputted by a decoded broadcasting data receiving means or an advertisement data signal that is outputted by an advertisement accumulating means. SOLUTION: The download of a decode software program from a broadcast signal is performed in such a manner that a program receiving means 14 extracts a decode software program that multiplexes a broadcasting signal and outputs in to a program accumulating means 15. When a channel is designated, a screen display switching means 19 selects signal that is decoded from an advertisement accumulating means 18 and outputs it to a screen displaying means 20. The download of the decode software program is completed while advertisement data is shown, and when decode preparation of broadcasting data of a program is arranged by a program executing means 16, the means 19 switches screen display and outputs a signal that is decoded from the program executing means 16 to the means 20.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a broadcast receiving apparatus, and more particularly, to a broadcast receiving apparatus for receiving a plurality of programs of different broadcasting schemes having different decoding schemes.

[0002]

2. Description of the Related Art FIG. 7 is a diagram showing a configuration of a broadcasting system using a broadcasting satellite. In the drawing, reference numeral 201 denotes a broadcasting company such as a television broadcasting station which broadcasts a broadcasting signal of one or a plurality of channels; Multiple broadcasters 201
Is a broadcaster composed of broadcast satellites that receive broadcast signals from, process the broadcast signals, and transmit the processed broadcast signals to viewer terminals (broadcast receivers).

In the conventional broadcasting system, all broadcasters perform program production and broadcast transmission for all channels in a common broadcasting system such as MPEG (a video transmission system, a video encoding system, etc.), and a viewer side. In this case, a broadcast is received and reproduced using dedicated hardware corresponding to the common broadcast system. That is, in the conventional broadcasting system, as shown in FIG.
, And the data such as MPEG transmitted through the broadcaster 202 is received by the dedicated hardware of the broadcast receiving apparatus, and the full screen display is performed on a TV or the like.

On the other hand, with the improvement in computer performance, video signal processing which could only be processed by dedicated hardware in the past can be realized by software processing using general-purpose hardware. That is, if signal processing by such software is used, a decoding software program (library) for decoding each broadcast data is loaded into general-purpose hardware,
It is possible to decode a plurality of broadcast data having different broadcast systems. If it becomes possible for the receiving side to decode a plurality of broadcast data having different broadcast systems,
Broadcasting in which various broadcasting systems are mixed, such as data broadcasting in a form different from conventional video / audio broadcasting such as G broadcasting and animation broadcasting, can be performed. In such a broadcasting system, text data and data such as CG can be distributed in association with the conventional broadcasting of only video, so that the production side can also create elaborate contents, Has the advantage that it can receive a wide variety of contents, including interactive services, from conventional services that can only be viewed. For example, as shown in FIG. 9, a plurality of data of different broadcasting systems may be mixed and broadcast in a program of one channel, and a plurality of contents of different broadcasting systems may be displayed on one screen on a receiving side. is there.

Furthermore, if a decoding software program for decoding broadcast data is distributed by broadcasting, even if the broadcast receiving apparatus does not hold a decoding software program for decoding certain broadcast data, this decoding software program can be used. Since the software program can be downloaded from the broadcast and the broadcast data can be decoded, it is not necessary for the receiving device to always hold various types of decoding software programs (libraries), and a large-capacity storage means is provided in the receiving device. There is an advantage that there is no need to provide it, and there is an advantage that it can be adapted even when a new broadcasting system is used on the program provider side.

As a mode of distributing a decoding software program for decoding broadcast data by broadcasting, as shown in FIG. 2A, broadcast data for decoding broadcast data broadcast on each channel is provided for each channel. A method of multiplexing and decoding a decoding software program for decoding broadcast data, or, as shown in FIG. 2B, broadcasting only a decoding software program for decoding broadcast data separately from a channel for broadcasting data. Set up a dedicated channel for the program,
A method is conceivable in which a decoding software program for decoding broadcast data broadcast on a channel for broadcasting broadcast data is repeatedly broadcast on the dedicated program channel.

A broadcast receiving apparatus used in a broadcast system that distributes a decode software program for decoding such broadcast data includes program storage means (library buffer) for holding a decode software program (library). Performing the decoding of the broadcast data using the decoding software program stored in the storage means, if the decoding software program for decoding the received broadcast data is not held in the program storage means,
A configuration is conceivable in which the decoding software program broadcast as described above is downloaded and used as needed.

[0008]

By the way, in the conventional broadcasting system, in broadcasting from most broadcasting stations,
A CM (Commercial Film) is broadcasted during program broadcasting. The viewer can select and view a desired program according to the broadcast time. However, the CM is broadcast in a small number of times during the program broadcast,
Since it is not possible to know the broadcast time and contents of M, a CM that the user does not want to watch is broadcast in the middle of a desired program broadcast. However, instead of receiving a program production cost from a company that provides program production costs, a broadcast station that produces and broadcasts programs broadcasts commercials that advertise products and companies of the company that provides the program production costs. Does not require the viewer to pay a viewing fee to collect the program production cost. Therefore, by watching the CM,
Since the program can be viewed for free, it is also necessary that the CM be broadcast. Some viewers use CMs as a valuable information source, and some viewers do not want to see CMs.

[0009] These problems can be solved if the CM can be selected in the same manner as the program. However, in the conventional broadcasting system, only video data is broadcast. And is broadcast as video data inserted into the program. Therefore, once the video data is transmitted by broadcasting, it is not possible to control the ON / OFF of only the CM portion of the video data.

SUMMARY OF THE INVENTION The present invention has been made to solve such a problem. In a broadcast receiving apparatus used in a broadcast system using signal processing by software, advertisement (CM) information is converted into data independent of video. By transmitting and storing, the receiving side can control the on / off of the display of the advertisement information, and by downloading the program for displaying the program while the advertisement information is being displayed, the viewer's delay due to the program download delay time can be prevented. It is an object of the present invention to provide a broadcast receiving apparatus capable of performing comfortable zapping by reducing pleasure, and in particular, displaying advertisement information at the time of zapping.

[0011] The present invention also provides a broadcast receiving apparatus used in a broadcasting system using signal processing by software, wherein a large number of advertisement information prepared according to the audience layer is adapted to each viewer. It is an object of the present invention to provide a broadcast receiving apparatus capable of automatically selecting and displaying advertisement information.

Further, the present invention provides a broadcast receiving apparatus used in a broadcasting system using signal processing by software, in which CM viewing information (viewing time, number of times of viewing, etc.) is recorded, and a pay program is recorded in accordance with the CM viewing information. It is an object of the present invention to provide a broadcast receiving apparatus capable of realizing a billing system for discounting the viewing fee.

[0013]

In order to solve the above-mentioned problems, a broadcast receiving apparatus according to the present invention (Claim 1) comprises a program signal of two or more types of broadcast systems on a plurality of channels and a program to be broadcast. In a broadcast receiving apparatus for receiving a broadcast signal broadcast by a data broadcasting method for broadcasting a decoding software program for decoding a signal, an advertisement storage means for storing and holding advertisement data, two or more channels from the broadcast signal Channel separating means capable of simultaneously separating and outputting signals, a broadcast data receiving means for receiving a program signal from one of a plurality of outputs of the channel separating means and decoding the same, and a plurality of the channel separating means. From the output different from the output from which the broadcast data receiving / displaying means receives the program signal among the outputs of the decoding software. A program receiving means for receiving the program, a program storing means for holding the decoding software program, and a program signal outputted by the broadcast data receiving means, which is decoded by the decoding software program stored in the program storing means, or Screen display switching means for selecting and displaying any of the advertisement data signals output by the advertisement storage means.

In the broadcast receiving apparatus according to the present invention (claim 2), in the broadcast receiving apparatus according to claim 1, the screen display switching means decodes a program signal output from the channel separating means. When the decoding software program is not held in the program storage means, the advertisement data signal output from the advertisement storage means is selected from the broadcast signal until the decoding software program is downloaded using the program receiving means. Is displayed.

The broadcast receiving apparatus according to the present invention (claim 3) is the broadcast receiving apparatus according to claim 2, wherein a channel to be received is specified from among the plurality of channels, and By the decision
A channel designating means for designating the next channel when the download is determined and sequentially designating all of the plurality of channels; and decoding software for decoding a program signal broadcast on the channel designated by the channel designating means. It further comprises a download presence / absence determining means for checking whether or not the program is stored in the program storage means, and determining whether the program is downloaded if it is stored and not downloading if not.

According to a fourth aspect of the present invention, there is provided the broadcast receiving apparatus according to the first and second aspects, wherein the advertisement data is added to the advertisement data from the advertisement data. Advertising additional information extracting means for extracting additional information characterizing the audience segment to be performed, personal information inputting means for externally inputting personal information characterizing the viewer acquiring the advertising data, and the advertising additional information extracting means. The extracted additional information and the information comparing means for comparing the personal information input from the personal information inputting means, and obtaining a result compared by the information comparing means, the additional information, the personal information And an advertisement selecting means for outputting the advertisement data to which the additional information has been added to the advertisement storing means when the information matches.

In the broadcast receiving apparatus according to the present invention (claim 5), in the broadcast receiving apparatus according to claims 1 and 2, the screen display switching means selects the advertisement data output from the advertisement storage means. The advertisement viewing information holding means for acquiring and holding the display as the advertisement viewing information regarding the advertisement viewing, and the program signal output from the channel separation means are decoded by a decoding software program for decoding the program signal. Program viewing information holding means for acquiring and holding the information as program viewing information relating to program viewing, and charging information preliminarily held and describing the amount charged for program viewing and the amount exempted for advertisement viewing. Based on the advertisement viewing information and the program viewing information, the amount exempted from viewing the advertisement, Fine program amount to be charged is confirmed by the viewing, by subtracting the amount of money that is exempt from the amount to be charged, but that includes a billing information calculation means for calculating a viewing fee to be charged to the audience.

[0018] In the broadcast receiving apparatus according to the present invention (claim 6), in the broadcast receiving apparatus according to claim 5, the billing information calculation means integrates the advertisement viewing information and the program viewing information. The tally result is transmitted to the transmitting side of the broadcast signal via the communication means.

[0019]

BEST MODE FOR CARRYING OUT THE INVENTION

Embodiment 1 FIG. The broadcast receiving apparatus according to the first embodiment of the present invention is configured such that in a broadcasting system using signal processing by software, advertisement (CM) data sent separately from program broadcasting is stored in advance, and program broadcasting starts. The advertisement data is displayed for a predetermined time immediately before.

The types of the advertisement data include a moving image,
Examples include a still image, an animation image, an HTML format file, a URL, and a telephone number. The moving image, the still image, and the animation image are broadcast in the current broadcasting system. Also, H
The TML format file is widely used on the Internet and the like, and can be used as a text advertisement in a broadcasting system using signal processing by software. further,
When only a URL or a telephone number which is an Internet address is transmitted by broadcasting, a viewer may connect to the URL or a telephone number and refer to an advertisement homepage to obtain a desired one of the viewer. It is possible.

As the transmission form of the advertisement data, as described above, in addition to the case where the URL and the telephone number are transmitted by broadcasting, the advertisement data to be stored is multiplexed and transmitted to the video stream of the program, , Or transmitted on a channel dedicated to advertisement data. Or CD-
It may be distributed by mail or the like as a storage medium such as a ROM.

FIG. 1 is a diagram showing a configuration of a broadcast receiving apparatus according to Embodiment 1 of the present invention. In FIG. 1, reference numeral 11 denotes a broadcast receiving unit, which receives broadcast data distributed from a broadcaster. Reference numeral 12 denotes a channel separation unit that separates a signal of a specific channel from a received broadcast signal and outputs the separated signal. The channel separating means 12 separates the signals of the two channels independently and outputs the signals to output terminals a and b, respectively. Reference numeral 13 denotes a broadcast data receiving unit that acquires broadcast data of a program from a signal output to an output terminal a of the channel separation unit 12. Reference numeral 14 denotes a program receiving unit, which acquires a decoding software program for decoding broadcast data from a signal output to the output terminal b of the channel separating unit 12.
Reference numeral 15 denotes a program storage unit, which stores and holds the decoded software program acquired by the program receiving unit 14. Reference numeral 16 denotes a program executing means for decoding the broadcast data acquired by the broadcast data receiving means 13 using a decoding software program held in the program storage means 15. An advertisement (CM) receiving unit 17 receives advertisement (CM) data transmitted separately from the video stream of the program. 18 is advertising (CM)
A storage unit that stores and holds the advertisement data acquired by the advertisement (CM) receiving unit 17. Reference numeral 19 denotes a screen display switching unit that switches between an input from the program execution unit 16 and an input from the advertisement (CM) storage unit 18 to select a signal to be decoded from one of them, and outputs the signal to the screen display unit. I do. Reference numeral 20 denotes a screen display unit, which inputs a signal selected by the screen display switching unit 19 to display a screen.
It performs audio display and the like.

Next, the operation will be described. First, the advertisement data transmitted through the advertisement data dedicated channel is received by the advertisement (CM) receiving unit 17, and the advertisement data is stored and held by the advertisement (CM) storage unit 18. Next, when the viewer inputs a desired program using a remote controller or the like, the channel separating unit 12 separates the broadcast signal of the channel of the program desired by the viewer from the broadcast signals received by the broadcast receiving unit 11. Are output to an output terminal a.
Then, the broadcast data receiving means 13 acquires the broadcast data of the program from the signal output to the output terminal a. here,
As shown in FIG. 2 (a), a decoding software program is downloaded from a broadcast signal by a decoding method for decoding broadcast data broadcast on that channel for each channel, as shown in FIG. A software program is multiplexed and broadcasted, and the channel separation means 12 outputs a broadcast signal of the selected channel from an output terminal b,
The program receiving means 14 extracts the decoded software program multiplexed on the broadcast signal output from the channel separating means 12 and outputs the decoded software program to the program storage means 15. The decoding software program is stored in the program storage unit 15. Simultaneously with this accumulation, the decode software program is loaded into the program execution means 16 and the program execution means 1
6 decodes the broadcast data of the program output from the broadcast decode receiving means 13. At this time, it takes time until the decoding software program is downloaded and the downloaded decoding software program is executed, and the screen is not instantaneously displayed even if the viewer specifies a channel. Therefore, as soon as the viewer specifies a channel, the screen display switching means 19
Selects a signal to be decoded from the advertisement (CM) storage means 18 and outputs it to the screen display means 20. The screen display means 20 displays the advertisement data previously stored and held in the advertisement (CM) storage means 18. And
When the download of the decoding software program is completed while the advertisement data is being displayed, and the program execution means 16 prepares to decode the broadcast data of the program by the decoding software program, the screen display switching means 19 The screen display is switched, and a signal decoded from the program execution means 16 is output to the screen display means 20. In the screen display means 20,
The program desired by the viewer is displayed.

Here, the advertisement (CM) storage means 18
The advertisement (C
M) The advertisement data received by the receiving unit 17 is stored, but the advertisement data transmitted and received in various ways can be stored as described in the above-described transmission mode of the advertisement data. In addition, a storage medium such as a CD-ROM or the like distributed by mail or the like can be read and stored.

In the above description, when the decoding software program is downloaded from the broadcast signal, the distribution form of the decoding software program from the broadcasting company is broadcast on each channel as shown in FIG. 2A. Although the decoding software program for decoding the broadcast data was multiplexed and broadcasted, the distribution form of the decoding software program from the broadcaster was changed to the channel for broadcasting the broadcast data as shown in FIG. 2 (b). Separately, a dedicated program channel for broadcasting only the decoding software program for decoding the broadcast data is provided, and the decoding software program for decoding the broadcast data broadcast on the channel for broadcasting the broadcasting data is repeated on this dedicated program channel. If it is intended to feed, the channel separating unit 12 outputs the broadcast signal of a program dedicated channel from the output terminal b, the program receiving means 19
Is performed by extracting a decoding software program multiplexed on the broadcast signal output from the channel separation means 12 and outputting the same to the program storage means 20.

Since the channel separation means 12 can output the broadcast signals of the two different channels to the output terminals a and b independently, the decoding software necessary for decoding the broadcast data during the download of the decoding software program. The program can output a broadcast signal of another channel held in the program storage means 20 from the output terminal a, and can display a screen of the program.

The advertisement data is not only displayed on the screen between the time when the program is specified and the time when the program is displayed on the screen, as described above.
It goes without saying that the advertisement display can be selected at any time and only the advertisement data can be displayed on the screen. Further, when the advertisement (CM) storage means 18 stores the advertisement data, a list of the stored advertisement data is created, so that the viewer can select a desired advertisement data from the stored advertisement data. It is possible to watch and so on.

As described above, the broadcast receiving apparatus according to the first embodiment transmits and stores advertisement (CM) information as data independent of video, so that the viewer can switch on and off the display of advertisement information. Can control. Further, when a program for which the decoding software program needs to be downloaded is designated, the advertisement information is displayed on the screen until the download is completed, so that the discomfort of the viewer due to the program download delay time can be reduced. .

Embodiment 2 FIG. 3 is a diagram showing a configuration of a broadcast receiving apparatus according to Embodiment 2 of the present invention. In FIG. 3, the same reference numerals as those in FIG.
Reference numeral 1 denotes an input unit for inputting an external instruction such as a remote controller. Reference numeral 22 denotes a channel designating unit, which designates a channel to be output to the output terminal a by the channel separating unit 12 based on an input from the input unit 21. Reference numeral 23 denotes a download presence / absence determining means, which compares the program data of the channel output to the output terminal a by the channel separating means 12 with the decode software program held in the program storage means 15 and converts the broadcast signal into a decode software program. Download presence / absence determining means for determining whether or not to download.

FIG. 4 is a flowchart for explaining the operation of the broadcast receiving apparatus according to the second embodiment. Hereinafter, the operation of the broadcast receiving apparatus according to the second embodiment will be described with reference to the drawings.

First, as in the first embodiment, the advertisement data transmitted through the advertisement data dedicated channel is
M) The advertisement data received by the receiving means 17 and the advertisement data (C
M) Accumulate and hold in the accumulating means 18. Next, when the viewer starts zapping using the input means 17 such as a remote controller (S1), the download presence / absence determining means 18 executes a decoding software program necessary for decoding the broadcast data of the channel selected by the channel specifying means 22. Is detected (S2). Here, the broadcast data distributed from the broadcaster has a tag section in which a decoding software program name used for decoding the data is described. The decoding software program necessary for decoding the broadcast data is detected by looking at this tag portion of the broadcast data of the channel selected by the channel separation means 12 and separated. Next, the download presence / absence determining means 18 stores the decoded software program detected in step S2 in the program storage means 2.
It is checked whether or not it is held at 0 (S3). And
When the decoded software program detected in step S2 is stored in the program storage unit 20,
This decode software program is loaded into the program execution means 16. And channel separation means 1
2 outputs the selected channel to the output terminal a, the broadcast data receiving means 13 acquires the broadcast data from the output of the channel separating means 12, and the program executing means 16 decodes the output of the broadcast data receiving means 13 (S4). ). The screen display switching means 19 outputs the input from the broadcast data receiving means 13 to the screen display means 15, and the screen display means 15 displays an image or the like based on the decoded output from the program execution means 16 (S6). . Now, it is assumed that ch1 is displayed.

Next, the ch1 is executed by the program executing means 16.
Is decoded for a certain period of time (S4), c
The process returns to step 2 to decode the broadcast data of h2. If it is determined in step 3 that the decoded software program detected in step 2 is not stored in the program storage means 20, the download of the decoded software program from the broadcast signal is started and the screen display switching means is started. 19
Switches to the input from the advertisement (CM) storage means 18,
The signal decoded from the advertisement (CM) storage means 18 is output to the screen display means 20. The screen display means 20 displays the advertisement data on the screen. While the advertisement data is displayed, a decoding software program for decoding ch2 is downloaded. When the download is completed and it is determined in step 3 that the decoded software program is stored in the program storage means 20, the program executing means 16 decodes the broadcast data of ch2 in the same manner as in the case of ch1. (S4). The screen display switching means 19 switches to an input from the broadcast data receiving means 13 and
The screen display means 15 displays an image or the like based on the decoded output from the program execution means (S
6). When the broadcast data of ch2 is decoded by the program execution means 16 for a certain period of time (S4), the next ch.
In order to decode the broadcast data of No. 3, the process returns to Step 2, and the above operation is repeated to perform zapping.

As described above, in the broadcast receiving apparatus according to the second embodiment, at the time of zapping, the channel that requires the download of the program and the channel that does not require the program are discriminated. Until the advertisement stored in advance is displayed on the screen, nothing is displayed on the display screen because the decoding software program necessary for decoding the broadcast data of the selected channel is not stored in the program storage means It is possible to avoid a situation in which no zapping is performed, and it is possible to perform comfortable zapping.

Embodiment 3 FIG. 5 is a diagram showing a configuration of the broadcast receiving device according to the third embodiment of the present invention. In FIG. 5, the same reference numerals as those in FIG.
Reference numeral 1 denotes an advertisement (CM) additional information extracting unit, which extracts information characterizing the audience segment added to the advertisement data. 3
Numeral 2 is a personal information input means for a viewer to input personal information characterizing himself from outside. An information comparing unit 33 compares the additional information extracted by the advertisement (CM) additional information extracting unit 31 with the personal information input to the personal information input unit 32. An advertisement (CM) selection unit 34 selects the advertisement data to which the additional information determined to match the personal information by the comparison by the information comparison unit 33 is added.

Here, there are various types of advertisement information, and the advertisement information is created by assuming a viewer who receives the information. For example, the target audience is assumed by setting the age, gender, and hobbies such as those for tennis and golf, such as those for the elderly and young people. The age, gender, hobbies, and the like set when the advertisement data is created are described in the header of the advertisement data as additional information of the advertisement data. Therefore, the personal information corresponds to the additional information, and is information such as the age, sex, and hobby of the viewer who stores the advertisement data.

Next, the operation will be described. First, in the same manner as in the first embodiment, advertisement data to be transmitted or the like is received by the advertisement (CM) receiving unit 17, and the additional information described in the header of the advertisement data is extracted as advertisement (CM) additional information. The advertisement data is extracted by the means 31 and sent to the advertisement (CM) selection means. On the other hand, the additional information extracted by the advertisement (CM) additional information extracting means 31 is compared by the information comparing means 33 with personal information previously input by a viewer using a keyboard or the like. The result of the comparison is output to the advertisement (CM) selection means. If the result indicates that the additional information matches the personal information, the advertisement data in which the additional information is described is added to the advertisement (CM).
The data is output to the storage means 18 and stored. On the other hand, if the result does not match, the advertisement data describing the additional information is stored in the advertisement (CM) storage unit 1.
8 is not output. Thus, the advertisement (CM) storage means 1
8 is displayed on the screen by the viewer selecting the advertisement display, or is necessary for the viewer to specify the program and decode the program, as in the first embodiment. The screen is displayed before the download of the decoding software program is completed and the program is displayed on the screen.

As described above, in the broadcast receiving apparatus according to the third embodiment, the information added to the advertisement data, which characterizes the audience of the advertisement data, and the personal information of the viewer who wants to view the advertisement data And if they match, it is determined that the advertisement data is stored in the advertisement (CM) storage means. Advertisement information suitable for the user can be automatically selected and displayed.

Embodiment 4 FIG. The broadcast receiving apparatus according to the third embodiment of the present invention obtains billing information based on a program displayed and viewed on a screen as in the first embodiment, an advertisement viewing time, and the like. As mentioned above, producing a program,
Viewers will be able to watch the advertisement by broadcasting the advertising that promotes the products and companies of the company that provides the program production cost, instead of receiving the program production cost from the company that provides the program production cost Has made it possible to watch programs for free. In a conventional broadcasting system, since a program and an advertisement are broadcast in an integrated video stream, when a certain program is viewed, an advertisement of a program provider of the program is viewed. However, as in the first embodiment, when a program and an advertisement are separately arbitrarily selected and viewed, even if a certain program is viewed, an advertisement of a program provider of the program is not necessarily viewed. . Therefore, it is supposed that the balance between all programs and advertisements that the viewer has viewed is obtained.

FIG. 6 is a diagram showing a configuration of a broadcast receiving apparatus according to Embodiment 3 of the present invention. In FIG. 6, the same reference numerals as those in FIG. 1 denote the same or corresponding parts, and reference numeral 41 denotes an advertisement viewing time holding unit, which records and holds the time when the advertisement is viewed. Reference numeral 42 denotes a program viewing time holding unit which records and holds a time at which a program is viewed. Reference numeral 43 denotes a billing information calculation unit that calculates a viewing fee from billing information describing the time of viewing the advertisement and the program, the amount charged by the time of viewing the program, and the amount exempted by the time of viewing the advertisement. calculate.

Next, the operation will be described. First, the advertisement data is stored and held by the advertisement (CM) storage unit 18 as in the first embodiment. When the viewer selects the advertisement display with a remote controller or the like and displays only the advertisement data on the screen, the screen display switching means 19 outputs the advertisement data output from the advertisement (CM) storage means 18 to the screen display means 20. Is received by the advertisement viewing time holding means 41, and the output time is recorded and held as the advertisement viewing time. Alternatively, if the viewer selects a program with a remote controller or the like and the decoding software program necessary for decoding the program has not been downloaded, the program executing means 16 executes the decoding software program in the same manner as in the first embodiment. Until the above program is decoded,
The screen display switching means 19 is an advertisement (CM) storage means 1
8 receives the advertisement data output. The advertisement viewing time holding means 41 records and holds the time when the screen display switching means 19 outputs the advertisement data to the screen display means 20 as the advertisement viewing time. When the download is completed and the broadcast data of the program is output from the program executing means 16, the screen display switching means 19 switches the input, outputs the broadcast data to the screen display means 20, and the program is displayed on the screen. Is displayed. At this time, the program viewing time holding means 42 records the time when the program execution means 16 executes the data software program and decodes the program. The program viewing time holding unit 42 decodes the broadcast data of the program, not only when the decoding software program is not downloaded as described above, but also when the program is already downloaded and stored in the program storage unit 15. If done, record all of that time. Then, the billing information calculating means 43
Periodically, for example, once a week, the advertisement viewing time holding means 41,
And the advertisement viewing time and the program viewing time are acquired from the program viewing time holding means 42, respectively. In the billing information calculation means 43, billing information describing the amount charged by the time of viewing the program and the amount exempted by the time of watching the advertisement is set in advance.
By comparing the advertisement viewing time and the program viewing time with the billing information, the amount of money exempted from the viewer's viewing time per week and the amount charged to the viewer's viewing time in one week can be calculated. The viewing fee charged to the viewer is calculated by subtracting the exempted amount from the confirmed and charged amount. This viewing fee may be notified to the broadcasting station side via a telephone line or the like, or a card may be inserted into the billing information calculation means 43 or the like like electronic money and deducted from the amount of the card. Is also good.

Here, the billing information describes the amount charged based on the time of viewing the program and the amount exempted based on the time of viewing the advertisement. Advertisements were uniformly charged and exempted, such as how many minutes. However, if the billing information differs in the amount charged for viewing for a certain period of time for each program or the amount exempted for viewing for a certain period of time for each advertisement, the advertisement viewing time holding means 41 stores In addition, information for specifying an advertisement is also required, and it is necessary to record and hold which advertisement has been viewed and for how long. Similarly,
The program viewing time holding means 42 also records and holds the viewing time for each program. In the case where it is difficult to previously set different charging information for each program or each advertisement in the charging information calculation means 43, the charging information calculation means 43
The viewing time for each advertisement and the viewing time for each program obtained from the advertisement viewing time holding means 41 and the program viewing time holding means 42 are collectively transmitted to the broadcasting station via a telephone line or the like. Side calculates the viewing fee.

The viewing fee calculated by the billing information calculation means 43 is 0 yen when the advertisement viewing time is long and the program is hardly watched, etc., and is substantially minus several yen. Become. Calculating the viewing fee every week, the last week was substantially minus a few yen as described above, but this week, contrary to last week, almost no advertisement was watched, and the program viewing time was long, so it was expensive It may be a viewing fee. So, make up for this week in the last week,
If it is minus until last week, the minus amount is stored in the billing information calculation means 43 or the like. Alternatively, as described above, when the card is inserted in the charging information calculation means 43 or the like and the amount is subtracted from the amount of the card, a negative amount may be added to the amount of the card as a positive amount.

As described above, the broadcast receiving apparatus according to the fourth embodiment is exempted from the retained advertisement viewing time, program viewing time, etc., the amount charged based on the program viewing time, and the advertisement viewing time. Since the viewing fee is calculated based on the billing information describing the amount to be paid, a billing system for realizing a discount from the viewing fee of the pay program in accordance with the advertisement viewing information (viewing time, number of times of viewing, etc.) is realized. be able to.

[0044]

As described above, according to the present invention (claim 1), a decoding software program for decoding program signals of two or more types of broadcast systems and a broadcast program signal on a plurality of channels is provided. In a broadcast receiving apparatus for receiving a broadcast signal broadcast by a data broadcasting method for broadcasting, an advertisement storage means for storing and holding advertisement data;
Channel separation means capable of simultaneously separating and outputting signals of two or more channels from the broadcast signal;
A broadcast data receiving means for receiving and decoding a program signal from one of the plurality of outputs of the channel separating means, and an output for receiving the program signal by the broadcast data receiving and displaying means among the plurality of outputs of the channel separating means; A program receiving means for receiving a decoding software program from a different output, a program storing means for holding the decoding software program, and the broadcast data receiving means to be decoded by the decoding software program stored in the program storing means to output A screen display switching means for selecting and displaying either the program signal or the advertisement data signal output from the advertisement storage means is provided, so that the viewer can control the on / off display of the advertisement information. There is.

Further, according to the present invention (claim 2), in the broadcast receiving device according to claim 1, the screen display switching means comprises a decoding means for decoding a program signal output from the channel separation means. When the software program is not held in the program storage unit, the advertisement data signal output by the advertisement storage unit is selectively displayed until the download of the decoded software program from the broadcast signal using the program reception unit is completed. With this configuration, the discomfort of the viewer due to the program download delay time can be reduced.

According to the present invention (Claim 3), in the broadcast receiving apparatus according to Claim 2, a channel to be received is designated from among the plurality of channels, and the download presence / absence determining means determines the following. A channel designating means for designating the next channel when the download is determined, and sequentially designating all of the plurality of channels; and a decoding means for decoding a program signal broadcast on the channel designated by the channel designating means. It is configured to further include a download presence / absence determining unit that checks whether or not the software program is stored in the program storage unit and determines that a download is performed if the software program is stored, and that no download is performed if the software program is not stored. From the decoding software required to decode the broadcast data of the selected channel. Towea program nothing is avoided that a state of not being displayed on the display screen by is not held in the program storage means, there is an effect capable of performing comfortable zapping.

According to the present invention (Claim 4), in the broadcast receiving apparatus according to Claims 1 and 2, a viewer who is a target of the advertisement data added to the advertisement data from the advertisement data The additional information extraction means for extracting additional information characterizing the layer, the personal information input means for externally inputting personal information characterizing the viewer who acquires the advertisement data, and the additional information extraction means extracted from the additional advertisement information extraction means An information comparing unit that compares the additional information with the personal information input from the personal information input unit, and a result obtained by the comparison by the information comparing unit is acquired, and the additional information matches the personal information. At this time, the advertisement information to which the additional information is added is provided with the advertisement selecting means for outputting the advertisement data to the advertisement accumulating means. There is an effect that can display advertising information adapted to the audience for each listener automatically selected and.

According to the present invention (claim 5), in the broadcast receiving apparatus according to claims 1 and 2, the screen display switching means selects and displays the advertisement data output from the advertisement storage means. Advertisement viewing information holding means for acquiring and storing the information as advertisement viewing information related to advertisement viewing;
Program viewing information holding means for acquiring and holding that the program signal output from the channel separation means has been decoded by a decoding software program for decoding the program signal as program viewing information relating to program viewing; In addition, based on the billing information describing the amount charged by viewing the program and the amount to be exempted by viewing the advertisement, the amount of exemption based on the advertisement viewing information and the program viewing information, and Since the amount to be charged by viewing the program is confirmed and the amount to be exempted is subtracted from the amount to be charged, accounting information calculation means for calculating the viewing fee charged to the viewer is provided. Realized a billing system that discounts the viewing fee of paid programs according to information (viewing time, viewing frequency, etc.) There is an effect that can Rukoto.

According to the present invention (claim 6), in the broadcast receiving apparatus according to claim 5, the billing information calculating means calculates the totalized result of the advertisement viewing information and the program viewing information. Since the broadcast signal is transmitted to the transmitting side via the communication means, it is possible to realize a charging system for discounting the viewing fee of a pay program in accordance with advertisement viewing information (viewing time, number of times of viewing, etc.). There is an effect that can be done.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of a broadcast receiving device according to a first embodiment.

FIG. 2 is a diagram showing an example of a mode of delivering a decoding software program for decoding broadcast data by broadcasting.

FIG. 3 is a block diagram showing a configuration of a broadcast receiving device according to a second embodiment.

FIG. 4 is a flowchart for explaining the operation of the broadcast receiving device according to the second embodiment.

FIG. 5 is a block diagram showing a configuration of a broadcast receiving device according to a third embodiment.

FIG. 6 is a block diagram showing a configuration of a broadcast receiving device according to a fourth embodiment.

FIG. 7 is a diagram illustrating a configuration of a broadcasting system using a broadcasting satellite.

FIG. 8 is a diagram showing an example of data broadcasted by a broadcaster in a conventional broadcasting system and a screen display of a broadcast receiving device receiving the data.

FIG. 9 is a diagram showing an example of data broadcasted from a broadcaster in a broadcast system using signal processing by software and a screen display of a broadcast receiving device receiving the data.

DESCRIPTION OF SYMBOLS 11 Broadcast receiving means 12 Channel separating means 13 Broadcast data receiving means 14 Program receiving means 15 Program storing means 16 Program executing means 17 Advertising (CM) receiving means 18 Advertising (CM) storing means 19 Screen display switching means 20 Screen display means 21 Input means 22 Channel designation means 23 Download presence / absence determination means 31 Advertising (CM) additional information extraction means 32 Personal information input means 33 Information comparison means 34 Advertising (CM) selection means 41 Advertising viewing time holding means 42 Program viewing time Holding means 43 Charge information calculation means

Claims (6)

[Claims] Broadcast reception for receiving a broadcast signal broadcast by a data broadcasting method for broadcasting a program signal of at least two types of broadcast systems on a plurality of channels and a decode software program for decoding the broadcast program signal. In the apparatus, an advertisement storage means for storing and holding advertisement data; a channel separation means capable of simultaneously separating and outputting signals of two or more channels from the broadcast signal; and a plurality of outputs of the channel separation means. Broadcast data receiving means for receiving and decoding a program signal from one of the plurality of outputs; and receiving a decoding software program from an output different from an output from which the broadcast data reception and display means receives the program signal among a plurality of outputs of the channel separating means. Program receiving means, and the decoding software program The program storage means to be held and the decoding software program stored in the program storage means select either a program signal output from the broadcast data receiving means to be decoded or an advertisement data signal output from the advertisement storage means. A broadcast receiving apparatus comprising: a screen display switching means for displaying a screen. 2. The broadcast receiving apparatus according to claim 1, wherein said screen display switching means holds a decoding software program for decoding a program signal output from said channel separation means in said program storage means. Broadcast reception, wherein the advertisement data signal output by the advertisement storage means is selected and displayed until the decoding software program is downloaded from the broadcast signal using the program receiving means. apparatus. 3. The broadcast receiving apparatus according to claim 2, wherein a channel to be received is specified from among the plurality of channels, and the following download determining means determines that there is a download. A channel designating unit for designating a channel and sequentially designating all of the plurality of channels; and a decoding software program for decoding a program signal broadcast on the channel designated by the channel designating unit is stored in the program storage unit. Check if there is, download if it is held,
A broadcast receiving apparatus further comprising: download presence / absence determining means for determining that there is no download if not held. 4. The broadcast receiving apparatus according to claim 1, wherein an additional information characterizing a target audience of the advertisement data added to the advertisement data is extracted from the advertisement data. Information extraction means, personal information input means for externally inputting personal information characterizing a viewer who acquires the advertisement data, additional information extracted by the advertisement additional information extraction means, and input from the personal information input means Information comparing means for comparing the obtained personal information with the obtained personal information, and obtaining the result of comparison by the information comparing means, and when the additional information matches the personal information, the advertisement data to which the additional information is added Further comprising an advertisement selecting unit that outputs the advertisement to the advertisement storage unit. 5. The broadcast receiving apparatus according to claim 1, wherein the screen display switching means selects and displays the advertisement data output from the advertisement storage means as advertisement viewing information relating to advertisement viewing, Holding means for holding advertisement viewing information; and a program for obtaining and holding that the program signal output from the channel separation means is decoded by a decoding software program for decoding the program signal as program viewing information relating to program viewing. Based on the viewing information holding means, the charging information preliminarily held, which describes the amount charged by viewing the program and the amount exempted from viewing the advertisement, and the advertisement viewing information and the program viewing information, The amount exempted from viewing advertisements and the amount charged for viewing programs are confirmed. A broadcast receiving apparatus, further comprising: billing information calculating means for calculating a viewing fee charged to a viewer by subtracting an exempted amount from a paid amount. 6. The broadcast receiving apparatus according to claim 5, wherein the billing information calculating means transmits the broadcast viewing information and a totaling result summarizing the program viewing information to the broadcast signal via communication means. A broadcast receiving apparatus for transmitting to a broadcasting side.