JP2001306942A - Method and device for providing multi-media advertisement and information for preventing work area of user from being intruded - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method and device for providing a multi-media advertisement and information for allowing an advertisement and information provider and a user to obtain mutual benefits. SOLUTION: This device is provided with at least one client system for updating multi-media advertisements and information by using the log-in information of a user and an internet server for transmitting the multi-media advertisements and information to the client system, and for receiving the log-in information of the user from the client, and for preserving the multi-media advertisements and information and the log-in information of the user, and for accepting connection corresponding to the reaction of a user when the multi- media advertisements and information is provided, and a provider web server for bi-directionally providing the multi-media advertisements and information to the Internet server.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a multimedia advertisement and information providing method and a multimedia advertisement and information providing apparatus using the same, and more particularly, to a variety of GUIs (Graphs).
and a method and apparatus for providing multimedia advertisements and information on an Internet TV.

[0002]

2. Description of the Related Art Generally, Internet advertisement and information service methods include a banner advertisement and an information service that always occupy a certain area of a computer screen, an advertisement and an information service using a window background screen, and an advertisement using a screen protector. And information services, advertising and information services using a toolbar provided on the window background screen, and a web browser (Web
b Browser) and advertising and information services.

[0003] Banner advertisements and information services are effective for advertisers in that advertisements are always available to computer users. An advertisement and information service using a window background screen can provide a dynamic advertisement and information service using an active window background screen in a window environment.
An advertisement and information service using a screen protector can provide a dynamic multimedia advertisement and information service when a user does not work for a certain period of time. The advertisement and information service using the toolbar provided on the window background screen can provide advertisements that can be always seen by the user using still images. The advertisement and information service using the web browser can provide the advertisement and information service when the user uses the web browser.

However, such advertisement and information services have the following problems.

[0005] Banner advertisements and information services that always occupy a certain area of the computer screen always have a base that violates a certain area of the user's work area, and thus cause the user to feel disgusted, Work efficiency will be reduced. The advertisement and information service using the window background screen has a work area occupying the background screen most of the time when the user uses the computer. Advertising and information services using screen protectors can provide dynamic multimedia advertising and information services if the user does not work for a certain period of time, but there are few opportunities to provide services,
There is a disadvantage that two-way communication with the user is not possible. The advertisement and information service method using the toolbar provided on the window background screen does not violate the work area of the user, but the provided advertisement and information service method is limited to the still image level. In addition, since the advertisement and the information service using the web browser can be used only when the user uses the web browser, the time for providing the advertisement and the information service to the user is limited. In addition, all of the above-mentioned methods and the like make it difficult to advertise when no computer is connected.

[0006]

SUMMARY OF THE INVENTION Accordingly, the present invention has been made in order to solve the above problems, and it is an object of the present invention to provide an advertisement and information provider with a natural ability in online and offline states. Multimedia advertisements and information can always be provided to users, and from the user's point of view, multimedia advertisements and information provided in a state in which the work area is not violated can be serviced. Is to provide a multimedia advertisement and information providing method capable of obtaining a mutual gain, and a multimedia advertisement and information providing apparatus using the same.

[0007]

One aspect of the present invention to achieve the above object is to provide multimedia advertising and information to a computer window on which various GUI-based computer operating systems operate and an Internet TV through wired / wireless Internet. The present invention relates to a multimedia advertisement and information providing apparatus for presenting to a user.

According to the present invention, there is provided a multimedia advertisement and information providing apparatus that does not violate a user's work area, the multimedia advertisement being presented to the computer window and an area other than the user work area of the Internet TV through the wired / wireless Internet. And at least one client system for receiving the user information, processing the login information of the user, and updating the multimedia advertisement and information in an area other than the user work area, and providing the multimedia to the client system. Transmitting the advertisement and information, receiving the login information of the user from the client system, storing the multimedia advertisement and information and the login information of the user, providing the multimedia advertisement and information, Accept connections that respond to user responses And Internet servers, characterized in that it comprises a provider server for providing the multimedia advertisements and information to the Internet server and the client system.

Preferably, the client system comprises:
A client transmitting / receiving unit that receives multimedia advertisements and information presented in an area other than the user work area through the wired / wireless Internet and transmits the login information of the user to the Internet server; A client update unit that updates the multimedia advertisement and information in a region, and a client control unit that controls the client transmission / reception unit and the client update unit.

Preferably, the client system comprises:
A multimedia database that bidirectionally processes the multimedia advertisement and information to the client transceiver under the control of the client controller; and an offline user login database that bidirectionally exchanges offline user login information with the client controller. Is further included.

Preferably, the client system comprises:
An internet set-top box connected to the wired / wireless Internet and receiving the multimedia advertisement and the information service is further provided.

Preferably, the client system comprises:
In various GUI-based computer operating systems and Internet TVs, it operates on an operating system using GUI concepts such as windows, icons, toolbars, and mice.

Preferably, the client system comprises:
Window outline frame area of each application program, window toolbar area of each application program, toolbar area provided by the client system and the user as necessary on the window background screen, application program area other than the currently running application on the window background screen The multimedia advertisement and the information in one or more of all inactive areas except for the currently active window and in the area that does not violate the user's work area. Is characterized.

Preferably, the client system comprises:
If the number of fields of the multimedia advertisement and information shown in the area that does not violate the user's work area is limited, only the multimedia advertisement and information in the field selected according to the user's preference are shown. It is characterized by doing.

Preferably, the client system comprises:
The computer operates in a time period in which the user does not use the computer for a certain period or more.

Preferably, the client system comprises:
A still image for the multimedia advertisement and information service appearing in an area that does not violate the user's work area;
It is characterized by using all the media that can be expressed by a computer using moving images, sounds, characters, graphic animations, characters, and the like, and combinations thereof.

Preferably, the client system comprises:
According to the user's selection for the multimedia advertisement and information, more detailed multimedia advertisement and information are provided, or the multimedia advertisement and information are linked to a provider server of the multimedia advertisement and information.

Preferably, the client system comprises:
When one or more of the multimedia advertisements and information are provided, they are indicated through real-time fluctuations and periodic repetitions, and the user can set a changing period.

[0019] Preferably, the multimedia advertisement and information providing apparatus, when the user of the computer or the Internet TV on which the client system is operated is changed, regardless of the operation in online and offline mode through re-login. It is characterized in that the user can be changed.

Preferably, the Internet server comprises:
An Internet server transmitting and receiving unit that transmits the multimedia advertisement and information to the client system and receives the login information of the user from the client transmission and reception unit; and stores the multimedia advertisement and information and the login information of the user. An internet database, a database control unit for controlling the internet database, and a web connection unit for receiving the multimedia advertisement and the received information and receiving a connection according to a user's reaction are included.

Preferably, the Internet server transmitting unit holds information on the user's acceptance / rejection state,
According to this, the advertisement and the information are transmitted.

Preferably, the web connection unit stores the user's connection request information in the Internet database in response to the user's connection request, and connects to a page or a provider in the Internet server. It is characterized by the following.

Preferably, the Internet server comprises:
If the user sets to permit the reception of new multimedia advertisements and information from the Internet server, when the user needs to provide new advertisements and information from the Internet server, the user can use the Internet server. If it is set to refuse to receive new multimedia advertisements and information from the Internet server, when the user requests new multimedia advertisements and information from the Internet server as needed, Transmitting information to the client system through the wired / wireless Internet.

Preferably, the Internet server comprises:
If the user sets to allow reception from the Internet server, transmission of new advertisements and information from the Internet server is performed through background work so as not to affect the user's computer work. It is characterized by providing continuous reception and division reception functions as required.

Preferably, the Internet server comprises:
When the user sets to reject reception from the Internet server, the multimedia advertisement and the information are received by a foreground operation and a background operation as required by the user.

Preferably, the client system comprises:
If the user sets to refuse new reception from the Internet server or if the user is offline, records the time when the received multimedia advertisement and information have appeared, and then records the recorded time. The transmission is performed when communication to the Internet server is possible.

Preferably, the Internet server comprises:
When the user is provided with one or more multimedia advertisements and information services through the client system, the degree of participation of the user in each multimedia advertisement and information is recorded, and then obtained from the multimedia advertisements and information. A part of the profit is distributed at a rate corresponding to the degree of participation of the user.

Preferably, the Internet server comprises:
The time when the multimedia advertisement and information appeared on the screen of the user, and the multimedia advertisement and information were provided by a link that could be connected to the advertisement or information provider by the user's selection such as mouse click. The degree of participation of the user is determined by referring to at least one element of the degree to which the user approaches information and advertisement, the degree to which the provider provides information required by the provider, and the degree to purchase goods of the provider. It is characterized by seeking.

According to another aspect of the present invention, there is provided a client system for receiving multimedia advertisements and information through a wired / wireless Internet and presenting the advertisements to a user, and transmitting the multimedia advertisements and information to the client system. The present invention relates to a method for providing multimedia advertisements and information from an apparatus for providing multimedia advertisements and information including an Internet server and a provider server providing the multimedia advertisements and information to the Internet server. The multimedia advertising and information providing method of the present invention which does not violate the work area of the user,
(A) performing a user login to determine whether connection to the Internet server is possible; and (b) operating in online mode if it is determined in step (a) that connection to the Internet server is possible. (C) determining whether there is a user termination request while operating in the online mode in step (b), and terminating if there is a user termination request; and (d).
In step (c), if there is no termination request from the user, it is determined whether to operate on-in, and if it can be operated online, returning to step (b);
(E) operating in an offline mode if it is determined in step (a) that it is not possible to connect to the Internet server or in step (d) that it cannot operate online; and (f) step (e). If the operation is performed in the offline mode, it is determined whether there is a user's termination request, and if there is the user's termination request, the operation is terminated; and (g) the user's termination request is not made in the step (f). If online operation is possible,
Returning to the step (b) if the online operation can be performed, and returning to the step (f) if the online operation cannot be performed.

Preferably, the step (b) comprises the step of (b)
1) determining whether there is an existing offline log record and transmitting the existing offline log record to the Internet server if there is; and (b2) determining that there is no existing offline log record in the (b1) step. Displaying the multimedia advertisement and information on the computer screen according to user settings;
(B3) When the multimedia advertisement and information are displayed in the step (b2), it is determined whether or not a new material can be downloaded. If the new material can be downloaded, the Internet is used in front and background operations. (B4) if new material cannot be downloaded in the step (b3), it is determined whether or not the server is off-line; if it is off-line, the mode is switched to offline mode and online mode And (b)
5) determining whether or not to reset the display method if it is not in the offline state in the step (b4), and resetting the display method if the display method is to be reset; If the display method is not reset in step b5), it is determined whether or not the user wants to participate in the advertisement or information. Connecting to a web connection; (b)
7) If the user does not want to participate in the advertisement or the information in the step (b6), re-login or judge the end; and (b8) the user wants to re-login in the step (b7). Then log in again and go to (b)
1) returning to the step, ending the operation if the user desires to end; and (b9) transmitting the current user information to the Internet server if the user tries to log in again or end in the (b7) step. To (b)
2) returning to the step.

Preferably, the step (e) comprises the step of (e)
1) determining whether there is an existing offline log record, performing log initialization if there is no existing offline log record, and calling if there is an existing offline log record;
(E2) maintaining the user's log record while displaying the existing multimedia advertisement and information on the screen of the computer after performing the (e1) step; and (e3) the (e2) step. If the log record of the user is maintained, it is determined whether or not to reset the display method, and if so, the display method is reset, and (e4) the display is performed in the step (e3). Determining if the method can be converted to online without resetting the method, and if so, converting to online mode;
(E5) determining whether re-logging or ending is not performed if the online state is not converted in the (e4) step, and returning to the (e2) step if not re-logging or ending; (e6) the (e5) And (e7) determining whether or not to log in again if the current log record is saved in step (e6), and re-login. If so, the process returns to the step (e1) after re-login, and ends if not re-login.

Preferably, the multimedia advertisement and information providing method includes: (h) determining whether there is a new transmission material to the user; and (i) newly providing the user in the (h) step. If there is data to be transmitted, determining whether the user has set reception permission; and (j) if the user has set reception permission in step (i), the user is requested to set the reception permission. (K) adding a transmission record to the user to the Internet database when the material is transmitted to the user in the (j) step; (l) the (h) step Although there is a new transmission material, (i)
If the user has not set the reception permission in the step, it is determined whether or not the user has requested the transmission of the data; and (m) if the transmission of the data of the user is performed in the step (l), (N) determining whether there is a new transmission material to the user; (n) transmitting the material to the user if there is a new transmission material to the user in the (m) step; Adding a transmission record for the user to the Internet database when the material is transmitted to the user in the step (n);
(P) In step (l), if there is no request for data transmission by the user, or in step (m), if there is no new data to be transmitted to the user, whether the log record of the user has been received is determined. Determining, if the log record of the user is received, updating the log record of the user in the Internet database, and returning to the step (h) if the log record of the user is not received. Including.

Preferably, the multimedia advertisement and information providing method includes: (q) the web connection unit of the Internet server determining whether there is a connection request from the user; and (r) the (q) step. Adding a connection information of the user to the Internet database if there is a connection request of the user; and (s) providing the connection information of the user in the Internet server when the connection information of the user is added in the step (r). Judging the presence or absence of the web page of the provider; and (t) connecting the user to the site of the provider if the web page of the provider does not exist in the Internet server in the step (s), and (Q) returning to the step; and (u) in step (s), the web page of the provider is displayed on the Internet. Further comprising the step of returning to the transmitting a web page of the provider that has been prepared to reside in the server to the user (q) steps.

[0034]

Preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the drawings, the same components are denoted by the same reference numerals.

FIG. 1 is a block diagram of a multimedia advertisement and information providing apparatus according to the present invention.

In FIG. 1, the client system 10
0 is a general computer 110, a workstation 120 or an Internet TV / Set-Top box 13 of the user's hardware system.
0 is provided. The Internet server 200 provides and manages multimedia advertisements and information to users.
The provider server 300 provides multimedia advertisements and information, and the wired / wireless Internet 400 transmits the multimedia advertisements and information to a user and receives a response from the user. The multimedia advertisement and information indicate all the media that can be expressed by a computer using still images, moving images, sounds, characters, graphic animations, characters, and the like, and combinations thereof.

FIG. 2 shows an embodiment of a multimedia advertisement and information providing apparatus according to the present invention.

In FIG. 2, at least one or more client systems 100 and an Internet server 200
Are connected by the wired / wireless Internet 400.

The client system 100 includes a client transmitting / receiving unit 101, a client control unit 102, a client updating unit 103, a multimedia DB (Data
Base) 104, offline user log DB 105
including. The Internet server 200 includes an Internet server transmission / reception unit 201, a DB control unit 202, a web connection unit 203, and an Internet DB 204. Provider server 300 for providing multimedia advertisements and information
Is the web connection unit 203 of the Internet server 200
It is interconnected and configured.

The client transmission / reception unit 101 is responsible for receiving multimedia advertisements and information and transmitting log information of the user 500. The client control unit 102 controls transmission / reception to / from the Internet server 200, multimedia advertisement, and updating of information. And multimedia D
The B104 stores the multimedia advertisement and information received by the client transmitting / receiving unit 101 through the wired / wireless Internet 400.

At this time, when the client control unit 102 is in the off-line state, the log information of the user 500 connected with the already received multimedia advertisement and information is separately stored in the off-line user log DB 105, and the on-line state is possible. At the time of transmission to the Internet server 200. The client updating unit 103 provides the multimedia advertisement and information to the user 500 at the request of the client control unit 102.

On the other hand, the Internet server transmission / reception unit 201 of the Internet server 200 transmits the multimedia advertisement and information to the client system 100 and receives the log information of the user 500. The contents transmitted and received by the Internet server transmission / reception unit 201 are stored in the DB control unit 2
02 in the Internet DB 204.
The web connection unit 203 accepts and responds to a connection related to the reaction of the user 500 to the multimedia advertisement and information provided through the wired / wireless Internet 400,
Data related to the reaction of the user 500 is stored in the DB control unit 20.
2 is stored in the Internet DB 204 of the Internet server 200. At this time, the user 500 is connected to a web page in the Internet server 200 or the provider server 300 as needed.

FIGS. 3A to 3E are external views on a computer monitor screen for explaining a multimedia advertisement and an information area provided from the multimedia advertisement and information providing apparatus according to the present invention.

Referring to FIGS. 3A to 3E, multimedia advertisements and information areas 1a, 3a, 2b, 3c, and 2 presenting multimedia advertisements and information according to the present invention.
d and 1e are the personal computers 11 of the hardware system of the user 500 provided with the client system 100.
0, workstation 120 or Internet T
The V / set-top box 130 occupies a part or all of the area where the user does not work.

FIG. 3A shows a case where the toolbar of the background screen 2a of the monitor is used as the multimedia advertisement and information area. That is, the multimedia advertisement and information appear in the internal area 3a of the toolbar and the area 1a provided by the client control unit 102.

FIG. 3B shows a case where the window outline frame area 2b of each application program is used as a multimedia advertisement and information area. Window outline frame area 2b of each application program
Is the area 2 added on the work area 3b of the user 500.
b, which is included in the window area 1b of the application program. Here, the window outline frame area 2b is added to the upper part of the user's work area 3b, but may be added to the lower part, left side, or right side of the work area 3b.

FIG. 3C shows a case where the window toolbar area 3c of each application program is used as a multimedia advertisement and information area. The window toolbar area 3c of each application program is an area located above the internal toolbar area 2c of the application program window 1c or between the toolbar area 2c and the work area 4c.

FIG. 3D shows a case where the inactivated area 2d is used as a multimedia advertisement and information area. The inactivated area 2d refers to all areas other than the currently operating application program area on the window background screen 2a and all areas other than the window area of the currently activated application program. It includes the inactivated area 3d of another application program.

FIG. 3E shows a case where the user 500 does not use the general computer 110 and the workstation 120 for a certain period of time. In this case, a specific application program is used instead of the screen protector generally provided by the operation system. Use The application program operates in the same way as the existing screen protector when selecting the area 2e where the multimedia advertisement and the information do not appear, but when selecting the area 1e where the advertisement and the information part do not appear, the web connection unit 203 is used.
Perform certain actions such as connecting to. The aforementioned multimedia advertisement and information area 1a, 3a, 2b, 3c, 2
At d and e, multimedia advertisements and information appear, and perform specific actions such as connection to the web connection unit 203 as necessary.

FIG. 4 is a flowchart illustrating the operation of the client system 100 constituting the multimedia advertisement and information providing apparatus according to the present invention shown in FIG.

In FIG. 4, a user 500 is connected to a personal computer 1.
10, by turning on the workstation 120 or the Internet TV / set-top box 130, the client system 100 already installed
Is performed. First, the user 500 logs in (step S100), and determines whether connection to the Internet server 200 is possible (step S101).
If connection to the Internet server 200 can be established in step S101, the operation is performed in the online mode (step S102).

If connection to the Internet server 200 cannot be established in step S101, the operation is performed in the offline mode (step S105). In step S102, while operating in the online mode, it is determined whether or not to end in response to an end request of the user 500 (step S1).
03), if there is a termination request from the user 500, the process ends. If there is no termination request from the user 500, it is determined whether to operate offline due to a problem of the wired / wireless Internet 400 or the like (step S104). If there is a problem with the wired / wireless Internet 400, it operates in the offline mode (step S105). If there is no problem in the wired / wireless Internet 400 in step S104, step S10
2 to operate in online mode.

On the other hand, if the connection to the Internet server 200 cannot be established in step S101, the operation is performed in the offline mode (step S105). While operating in the offline mode, it is determined whether or not to end according to the end request of the user 500 (step S106), and if there is the end request of the user 500, the operation ends. If there is no termination request from the user 500 in step S106, it is determined whether the online operation can be performed (step S107). If the online operation can be performed, the process proceeds to step S102. If the online operation cannot be performed, the process returns to step S105.

FIG. 5 is a flowchart for explaining the online mode operation of the operation of the client system shown in FIG.

In FIG. 5, the client system 10
0, the online mode operation determines whether there is an existing offline user log record (step S20).
0), if there is an offline user log record, the corresponding log record is transmitted to the Internet server transmission / reception unit 201 (step S201). If there is no offline user log record in step S200, the multimedia advertisement and information are displayed on the monitor screen of the personal computer 110, the workstation 120 or the Internet TV / set-top box 130 according to the setting of the user 500 (step S202). ).

After performing step S202, when a new material is to be downloaded in response to a request from the Internet server 200 or a request from the user 500, it is determined whether new material can be downloaded (step S).
203). If a new material can be downloaded, multimedia advertisements and information are downloaded from the Internet server 200 in front or in the background according to the selection of the user 500, and the client update unit 10 is downloaded.
3 (step S204).

The client control unit 102 periodically determines whether or not to operate in the offline mode due to a problem of the wired / wireless Internet 400 or the like (step S205). Step S2
If it is determined in step 05 that the apparatus is in the offline state, the mode is converted to the offline mode (step S206), and the online mode is terminated (step S207).

If the user 500 is not in the offline state in step S205, it is determined whether the user 500 resets the display method of the multimedia advertisement and information (step S208). If the display method is to be reset in step S208, the display method input from the user 500 is reset (step S209).

If it is determined in step S208 that the display method is not reset, it is determined whether the user 500 wants to participate by reacting to the multimedia advertisement and information (step S210). If the user wants to participate in the multimedia advertisement and information, it connects to the web connection unit 203 of the Internet server 200 (step S21).
1) Output the corresponding information.

If it is determined in step S210 that participation in the multimedia advertisement and information is not desired, it is determined whether to log in again or to end the process (step S212).
If there is no request for change or termination of the user 500 without re-login or termination, the information of the current user 500 is transmitted to the Internet server transmission / reception unit 201 (step S213). Then, the process returns to step S202, and the process proceeds to step S202 in accordance with the setting of the user 500.
0, workstation 120 or Internet T
V / Display on the monitor screen of the set-top box 130.

On the other hand, in step S212, the user 500
It is determined whether to log in again when the user attempts to log in again or to end due to the change in (step S214). If re-login is required, the user 500 is logged in to be changed (step S215), and the process returns to step S200 for searching for an off-line log record for the changed user 500. If re-login is not required, the process ends. .

FIG. 6 is a flowchart for explaining the offline mode operation of the operation of the client system shown in FIG.

In FIG. 6, in the off-line operation, it is first determined whether or not there is an existing off-line user log record (step S300).
Initialize the log record of the current user 500 (step S3)
01). If there is an off-line user log record of the current user 500 in step S300, the existing log record is called (step S302).

When the log recording is initialized in step S301 or when the existing log recording is called in step S302, the existing multimedia advertisement and information are transferred to the personal computer 11.
0, workstation 120 or Internet T
The current log record is added to the log record of the calling user 500 and saved while being displayed on the monitor screen of the V / set-top box 130 (step S30).
3).

After performing step S303, the user 50
0 determines whether to reset the display method of the multimedia advertisement and information (step S30).
4). If so, the display method input from the user 500 is reset (step S30).
5). If the display method is not reset in step S304, the client control unit 102 periodically determines whether the operation can be performed in the online mode and determines whether the operation can be converted to the online state (step S306). If it is determined in step S306 that the online state can be converted, the mode is converted to the online state (step S30).
7), end the offline mode (step S30)
8).

On the other hand, if it is determined in step S306 that the online state cannot be converted, it is determined whether to log in again or to end the process (step S309). User 500
If there is no request for a change or termination, and the user does not log in or terminate, the process returns to step S303. In step S309, if the user logs in again or ends, the current log record is saved (step S310), and it is determined whether the user 500 has changed the login again (step S31).
1). When re-login is performed, login is performed (step S312), and the process returns to step S300. Step S
In step 311, the process ends unless re-login is performed.

FIG. 7 is an Internet server transmitting / receiving section 201 of the Internet server 200 constituting the multimedia advertisement and information providing apparatus according to the present invention shown in FIG.
3 is a flowchart for explaining the operation of FIG.

In FIG. 7, the Internet server transmission / reception unit 201 first determines whether there is a multimedia advertisement and information materials to be newly transmitted to the user 500 (step S400). If there are new multimedia advertisements and information materials to be transmitted, it is determined whether the user 500 has set reception permission (step S401). If the user 500 has set the reception permission in step S401, the user 500
Then, the newly transmitted multimedia advertisement and information materials are transmitted (step S402), and the transmission record in step S402 is added to the Internet DB 204 through the DB control unit 202 (step S403) and stored.

On the other hand, if there is no data to be newly transmitted to the user 500 in step S400, or if the user 500 has not set the reception permission in step S401, it is determined whether or not the user 500 has requested data transmission. (Step S4
04).

If there is a data transmission request from the user 500 in step S404, it is determined whether there is any new data to be transmitted to the user 500 (step S405). Transceiver 10
1 is transmitted to the Internet DB 204 (step S406), a record for the relevant material is added to the Internet DB 204 via the DB control unit 202 (step S407), and stored.

If there is no data transmission request from the user 500 in step S404, it is determined whether the log record of the user 500 has been received (step S408). User 500
When the log record is received, the log record of the user 500 is updated in the Internet DB 204 through the DB control unit 202 (step S409) and stored. Step S4
At 08, if the log record of the user 500 has not been received or if the log record of the user 500 has been updated at step S409, the process returns to step S400.

FIG. 8 is a flowchart for explaining the operation of the web connection unit 203 of the Internet server 200 constituting the multimedia advertisement and information providing apparatus according to the present invention shown in FIG.

In FIG. 8, the web connection unit 203 first determines whether or not there is a connection request from the user 500 (step S500). If there is no connection request from the user 500, step S500 is performed again. If there is a connection request from the user 500 in step S500, the Internet DB 20
4 is added to the connection information of the user 500 (step S50).
1) It is determined whether or not the web page of the provider provided from the provider server 300 exists in the Internet server 200 (step S502). If the provider's web page exists in the Internet server 200 in step S502, the prepared provider's web page is transmitted to the user 500 (step S503), and step S50 is performed.
Returns to 0. If the provider's web page does not exist in the Internet server 200 in step S502, the user 500 is connected to the provider's site (step S504), and the process returns to step S500.

As described above, the present invention has been described with reference to the specific embodiments with reference to the drawings. However, it is needless to say that various modifications can be made within the scope of the present invention. Therefore, the scope of the present invention is not limited only to the above embodiment, but should be determined by the appended claims and equivalents thereof.

[0075]

That is, a multimedia advertisement and information providing method which does not violate the user's work area according to the present invention;
According to the multimedia advertisement and information providing apparatus using this, the following advantages are generated.

That is, interactive multimedia advertisements and information between the provider and the user can be provided to various operation systems of the GUI environment or an area that does not violate the user's work area on the Internet TV. Also, interactive multimedia advertisement and information service between a provider and a user using a specific application program using a pause period that does not disturb the user's work can be performed. Therefore, two-way communication between the provider and the user is enabled, and a certain ratio of gain is ensured according to the degree of participation of the user. Media advertisements and information may be provided. Therefore, the user can always contact various forms of multimedia advertisements and information without discomfort or discomfort felt by existing advertisements.

Also, by allowing the user to select all or a part of the method and contents of providing advertisements and information, or by setting rejection for a certain period of time, each user does not violate the work area. Offers custom multimedia advertising and information. The provider can provide an environment that minimizes discomfort and discomfort for advertisements and information provided to users and an environment that allows users to always see their own advertisements and information. In addition to receiving simple multimedia advertisements and information, users can be actively participated through gain distribution methods based on the degree of selection and participation of the user.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of a multimedia advertisement and information providing apparatus according to the present invention.

FIG. 2 is an embodiment of a multimedia advertisement and information providing apparatus according to the present invention.

FIG. 3A is an external view on a computer monitor screen for explaining a multimedia advertisement and an information area provided from the multimedia advertisement and information providing apparatus according to the present invention;

FIG. 3B is an external view on a computer monitor screen for explaining a multimedia advertisement and an information area provided from the multimedia advertisement and information providing apparatus according to the present invention;

FIG. 3C is an external view on a computer monitor screen for explaining a multimedia advertisement and an information area provided from the multimedia advertisement and information providing apparatus according to the present invention;

FIG. 3D is an external view on a computer monitor screen for explaining a multimedia advertisement and an information area provided from the multimedia advertisement and information providing apparatus according to the present invention;

FIG. 3E is an external view on a computer monitor screen for explaining a multimedia advertisement and an information area provided from the multimedia advertisement and information providing apparatus according to the present invention;

FIG. 4 is a flowchart illustrating an operation of a client system included in the multimedia advertisement and information providing apparatus according to the present invention shown in FIG. 2;

FIG. 5 is a flowchart illustrating an online mode operation during operation of the client system shown in FIG. 4;

FIG. 6 is a flowchart illustrating an offline mode operation during operation of the client system shown in FIG. 4;

FIG. 7 is a flowchart illustrating an operation of an Internet server transmission / reception unit of the Internet server included in the multimedia advertisement and information providing apparatus according to the present invention shown in FIG. 2;

FIG. 8 is a flowchart illustrating an operation of a web connection unit of an Internet server included in the multimedia advertisement and information providing apparatus according to the present invention shown in FIG. 2;

[Explanation of symbols]

 Reference Signs List 100 client system 101 client transmission / reception unit 102 client control unit 103 client update unit 104 multimedia DB 105 offline user log DB 200 internet server 201 internet server transmission / reception unit 202 DB control unit 203 web connection unit 204 internet DB 300 provider server 400 provided Wireless Internet 500 Users

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 19/00 140 G06F 19/00 140 H04N 7/173 610 H04N 7/173 610Z (72) No. 281 Evergreen Apartment No. 407, Mannen-dong Nishi-ku, Daejeon Metropolitan Area 101 Building No. 407 (72) Inventor Choi, Korea Republic of Korea 99, Uoyaku-dong, Yuseong-gu, Daejeon Metropolitan City Hanbit Apartment 131 Building No. 806 F-term (reference) 5B049 BB49 CC02 CC21 DD01 DD05 EE01 EE07 FF03 FF04 FF06 FF09 GG04 GG07 5B085 AA01 AA08 BC02 BE07 5C064 BA07 BB05 BB10 BC16 BC18 BC23 BD02 BD03 BD08

Claims (26)

[Claims] 1. Various G through wired / wireless Internet
A multimedia advertisement and information providing apparatus for providing a multimedia advertisement and information to a computer window and an Internet TV on which a UI-based computer operating system operates and presenting the information to a user, the computer window and the Internet TV through the wired / wireless Internet. Receiving multimedia advertisements and information presented in an area other than the user work area, processing login information of the user, and updating the multimedia advertisement and information in an area other than the user work area. One or more client systems, transmitting the multimedia advertisement and information to the client system, receiving login information of the user from the client system, and logging in the multimedia advertisement and information and the user And an Internet server for storing the information and receiving the multimedia advertisement and the information and accepting the connection according to the user's reaction; and a provider server for providing the multimedia advertisement and the information to the Internet server and the client system. And a multimedia advertisement and information providing apparatus which does not violate the work area of the user. 2. The client system, wherein the client system receives a multimedia advertisement and information presented in an area other than the user work area through the wired / wireless Internet and transmits login information of the user to the Internet server. A client updating unit that updates the multimedia advertisement and information in an area other than the user work area; and a client control unit that controls the client transmitting / receiving unit and the client updating unit. A multimedia advertisement and information providing apparatus that does not violate a user's work area according to claim 1. 3. The client system comprises: a multimedia database for bidirectionally processing the multimedia advertisement and information to the client transmitting / receiving unit under the control of the client control unit; and an offline user bidirectionally to the client control unit. The multimedia advertisement and information providing apparatus according to claim 2, further comprising an offline user login database for exchanging login information. 4. The work of the user according to claim 1, wherein the client system further comprises an Internet set-top box connected to the wired / wireless Internet and receiving the multimedia advertisement and the information service. A multimedia advertisement and information providing device that does not violate the domain. 5. The client system according to claim 1, wherein the client system operates on various GUI-based computer operating systems and operating systems using GUI concepts such as windows, icons, toolbars, and a mouse in Internet TV. 2. A multimedia advertisement and information providing device which does not violate the work area of the user according to 1. 6. The client system comprises: a window frame region for each application program; a window toolbar region for each application program; a toolbar region provided by the client system and the user as necessary on a window background screen; The user's work area, which is one or more of all areas other than the currently active application program area and all inactive areas except the currently activated window on the screen; The multimedia advertisement and information providing apparatus according to claim 1, wherein the multimedia advertisement and the information are displayed in a non-violating area. 7. The method according to claim 1, wherein the client system includes a plurality of fields of the multimedia advertisement and information indicated in an area that does not violate the work area of the user. The multimedia advertisement and information providing apparatus according to claim 6, wherein only the media advertisement and the information are limited to be shown. 8. The multimedia advertisement as claimed in claim 1, wherein the client system operates during a time period in which the user does not use the computer for a certain period of time. And an information providing device. 9. The client system further comprises: a still image for the multimedia advertisement and the information service appearing in an area that does not violate the user's work area;
The multimedia advertisement that does not violate a user's work area according to claim 1, wherein all media that can be expressed by a computer using moving images, sounds, characters, graphic animations, characters, and the like are used. And an information providing device. 10. The client system is provided with more detailed multimedia advertisement and information according to a user's selection for the multimedia advertisement and information, or is linked to a multimedia advertisement and information provider server. 2. The multimedia advertisement and information providing apparatus according to claim 1, wherein the user does not violate the work area of the user. 11. The client system according to claim 1, wherein when the multimedia advertisement and information are one or more, the multimedia advertisement and information are indicated through real-time fluctuation and periodic repetition, and the changing period can be set by the user. Item 4. A multimedia advertisement and information providing device which does not violate the user's work area according to Item 1. 12. The apparatus for providing multimedia advertisement and information, when the user of the computer or the Internet TV on which the client system operates is changed.
The multimedia advertisement and information providing apparatus according to claim 1, wherein the user can be changed regardless of the operation in the online and offline modes through re-login. 13. The Internet server transmitting and receiving unit for transmitting the multimedia advertisement and information to the client system and receiving the login information of the user from the client transmitting and receiving unit, and the multimedia advertisement and information. An Internet database for storing the login information of the user; a database control unit for controlling the Internet database; and a web connection unit for receiving a connection according to the user's response to the received multimedia advertisement and information. The multimedia advertisement and information providing device according to claim 1, wherein the multimedia advertisement and information providing device do not violate a user's work area. 14. The work of the user according to claim 13, wherein the Internet server transmission unit retains information on the user's acceptance / rejection status and transmits the corresponding advertisement and information according to the information. A multimedia advertisement and information providing device that does not violate the domain. 15. The web connection unit stores the user's connection request information in the Internet database in response to the user's connection request, and connects to a page or a provider in the Internet server. 14. The multimedia advertisement and information providing apparatus according to claim 13, which does not violate the work area of the user. 16. The Internet server may need to provide new advertisements and information from the Internet server when the user sets to allow reception of new multimedia advertisements and information from the Internet server. If the user sets to refuse to receive new multimedia advertisements and information from the Internet server, the user may send new multimedia advertisements and information to the Internet server as needed. 2. The multimedia advertisement and information provision that does not violate the work area of the user according to claim 1, wherein when the user requests to provide the multimedia advertisement, the corresponding multimedia advertisement and information are transmitted to the client system through the wired / wireless Internet. apparatus. 17. The Internet server, wherein when the user sets to allow reception from the Internet server, transmission of a new advertisement or information from the Internet server affects the computer work of the user. 2. The multimedia advertisement and information providing apparatus according to claim 1, wherein the apparatus is provided through a background operation so as not to give the user a continuous reception and a division reception function as needed. . 18. The multimedia advertisement and the information according to a foreground operation and a background operation as required by the user, when the user sets to reject reception from the Internet server. The multimedia advertisement and information providing apparatus according to claim 1, wherein the multimedia advertisement and the information providing apparatus do not violate the work area of the user. 19. The time when the already received multimedia advertisement and information appear when the user sets to reject a new reception from the Internet server or when the user is offline. 2. The multimedia advertisement and information providing apparatus according to claim 1, wherein the recorded time is transmitted when communication with the Internet server is possible after recording. 20. The internet server, when the user is provided with one or more multimedia advertisements and information services through the client system, records the degree of participation of the user in each multimedia advertisement and information. 2. The multimedia according to claim 1, wherein a portion of the revenue obtained from the multimedia advertisement and the information is distributed at a rate corresponding to a degree of participation of the user. Advertising and information provision devices. 21. The Internet server, wherein the multimedia advertisement and the information are provided by the user's selection such as a mouse click when the multimedia advertisement and the information appear on the screen of the user. One or more of the following: the degree to which the user can access the advertisement or information provided by the link that can be connected to the user, the degree to which the user has provided the information required by the provider, and the degree to purchase the goods of the provider. The multimedia advertisement and information providing apparatus according to claim 20, wherein the degree of participation of the user is obtained by referring to the information. 22. A client system for receiving multimedia advertisements and information through a wired / wireless Internet and presenting them to a user, an Internet server transmitting the multimedia advertisements and information to the client system, and a multimedia advertisement transmitting to the Internet server. And a method for providing the multimedia advertisement and information from a multimedia advertisement and information providing device including a provider server for providing information, comprising: (a) logging in a user and determining whether or not connection to the Internet server is possible; (B) operating in online mode if it is determined in step (a) that it can connect to the Internet server; and (c) operating while operating in online mode in step (b). Request for termination Determining whether there is a termination request from the user, ending if there is a request from the user; and (d) determining whether to operate offline if there is no request from the user in step (c) to operate online. And returning to step (b); and (e) operating in offline mode if it is determined in step (a) that the connection to the Internet server is not possible or if it is determined in step (d) that operation is not possible online. (G) determining whether there is a user termination request if operating in the offline mode in the step (e), and terminating if there is a user termination request; In step f), it is determined whether the online operation can be performed if there is no end request from the user. If the online operation can be performed, the process returns to step (b). And returning to the step (f) if the online operation is not possible. A method for providing multimedia advertisement and information which does not violate the work area of the user. 23. The step (b) includes: (b1) determining whether there is an existing offline log record, and transmitting the existing offline log record to the Internet server if any, and (b2) the (b1). (B3) displaying the multimedia advertisement and information on the computer screen according to a user setting when it is determined that there is no existing offline log record in the step; (b3) the multimedia advertisement in the (b2) step And determining whether new information can be downloaded when the information is displayed, and downloading and updating the material from the Internet server in front and in the background if the new material can be downloaded; b4) Download of new materials in step (b3) If not, it is determined whether or not it is offline, and if it is offline, it is switched to offline mode and the online mode is ended. (B5) If it is not offline in step (b4), whether or not to reset the display method (B6) if the display method is to be reset, the display method is reset; and (b6) if the display method is not reset in the step (b5), the user cannot access the advertisement or information. Determining whether or not the user wants to participate; connecting the user to a web connection unit of the Internet server if the user desires to participate in advertisements and information; (b7) the user in the step (b6) If the user does not wish to participate in the advertisement or information, re-login or determine the end; (b8) the (b7) step If the user wants to log in again, the user logs in again and returns to the step (b1); if the user wants to end, the operation is ended; and (b9) the step is repeated in the step (b7). 23. The method according to claim 22, further comprising: transmitting information of a current user to the Internet server when logging in or ending, and returning to the step (b2). Invasive multimedia advertising and information provision method. 24. The step (e) comprises: (e1) determining whether there is an existing offline log record, and if there is no existing offline log record, performing log initialization;
(E2) maintaining the user's log record while displaying the existing multimedia advertisement and information on a screen on the computer after performing the above (e1) step; And (e3) determining whether to reset the display method if the log of the user is maintained in step (e2), and resetting the display method if resetting is to be performed. (E4) determining if the display method can be converted to an online state if the display method is not reset in the step (e3), and if the display method can be converted to the online state, converting to the online mode; and (e5) the (e4). If the step does not convert to online status, determine whether to relog or exit, and relog or exit. If not, return to the step (e2); (e6) save the current log record if re-logging or ending at the step (e5); and (e7) save the current log record at the step (e6). If the log record is saved, it is determined whether it is a re-login, and if it is a re-login, a re-login is performed, and then the process returns to the step (e1), and if it is not a re-login, the process ends. The multimedia advertisement and information providing method according to claim 22, wherein the multimedia advertisement does not violate the user's work area. 25. The multimedia advertisement and information providing method includes: (h) determining whether there is a new transmission material to the user; and (i) newly providing the user in the (h) step. If there is data to be transmitted, a step of determining whether the user has set reception permission; and (j) if the user has set reception permission in step (i), the user is requested to set the reception permission. (K) adding a transmission record to the user to the Internet database when the material is transmitted to the user in the (j) step; (l) in the (h) step There is a new transmission material,
If the user does not set the reception permission in the step (i), it is determined whether or not the user has requested the transmission of the data; and (m) the transmission of the data of the user in the step (l). If there is, there is a step of judging the presence or absence of a new transmission material to the user; and (n) a step of transmitting the material to the user if there is a new transmission material to the user in the step (m). (O) adding a transmission record to the user to the Internet database when data is transmitted to the user in the (n) step; (p) the user in the (l) step If there is no data transmission request of the user or if there is no new transmission data to the user in the step (m), it is determined whether the log record of the user has been received, and the log record of the user is received. If you said 23. The method according to claim 22, further comprising: updating the user's log record in an Internet database, and returning to the step (h) if the user's log record is not received. A multimedia advertisement and information providing method that does not violate a work area. 26. The method of providing multimedia advertisement and information, wherein: (q) the web connection unit of the Internet server determines whether the user has made a connection request; and (r) the (q) step Adding a connection information of the user to the Internet database if there is a connection request of the user; and (s) providing the connection information of the user in the Internet server when the connection information of the user is added in the step (r). Judging the existence or nonexistence of the web page of the provider; and (t) connecting the user to the site of the provider if the web page of the provider does not exist in the Internet server in the step (s). (Q) returning to step; (u) in step (s), the provider's web page is 23. The user's work area according to claim 22, further comprising transmitting to the user a web page of the provider prepared to be present in the server, and returning to the step (q). Multimedia advertisement and information providing method that does not violate the Internet.