JPH11313736A - Commodity displaying tool - Google Patents

Abstract

PROBLEM TO BE SOLVED: To make a commodity displaying tool engaging part movable to a desired position on a shelf board without separating from the shelf board while being engaged with a connecting means by engaging the engaging part of a commodity displaying tool to the connection means arranged at the front end part of the shelf board to be attachable/detachable and slidable. SOLUTION: In the case of setting the commodity displaying tool 10 to a desired place on the shelf board 11, the engaging piece 152 of the connecting means 15 is force-fitted to the engaging grove 111 of the shelf board 11 to fix the means 15 to the board 11. Next, the engaging part 125 of a displaying substrate 12 is engaged with the bar member 151 of the means 15. In this state, the tool 10 is moved to a place desired to arrange on the board 11 along the member 151 to bring the lower face of the substrate 12 of the tool 10 into contact with the upper face of the board 11 to suck a magnet 16 to the board 11. Thus, the tool 10 is stably fixed to the desired place on the board 11. Then, the time for work is reduced and the commodity displaying tool is easily stored and managed.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a merchandise display shelf which arranges merchandise in the front-rear direction and displays merchandise which can be moved forward as the displayed merchandise is removed from the front. More particularly, the present invention relates to a product display device that can easily fix a product display shelf on a shelf plate and move the product display shelf on the shelf plate.

[0002]

2. Description of the Related Art Conventionally, in a merchandise display shelf in which merchandise is arranged in the front-rear direction, as a displayed merchandise is removed from the front, as a merchandise display tool for moving a rear merchandise forward, One disclosed in Japanese Utility Model Laid-Open Publication No. 1-133449 is known. In this type of product display device, as a method of fixing the product display device on the shelf plate for product display along the front-rear direction, a method of fixing the product display device on the front end lower surface of the display base on which the products are aligned and placed in the front-rear direction is used. A projection is formed, and at the front end of the product display shelf, an engagement groove that opens upward is formed over the entire length of the shelf in the horizontal direction, and the projection is inserted into the engagement groove. A first fixing method of fixing the product display device on the shelf board, or an adhesive sheet such as a double-sided adhesive tape is attached to the lower surface of the display base of the product display device, and the product display device is mounted on the shelf board by the adhesive sheet. A second fixing method for fixing on the top is known.

[0003]

However, in the first conventional fixing method as described above, a product display is fixed on a shelf by inserting a projection into an engaging groove. When changing the fixing position of the product display device on the board or adjusting the arrangement interval of the product display device, pull out the protrusion from the engagement groove and move the product display device unless it is separated from the shelf board. Can not. As a result, the operation of changing the fixed position of the product display device and the operation of adjusting the interval between the product display devices become complicated, and there is a problem that much time is required. In addition, since the projecting portion of the product display device is configured to protrude from the lower surface of the display base, when the display base is stacked and the product display device is stored and managed, the projecting portion interferes with the product. There is a problem that the stacking of display devices becomes unstable, and the products during storage tend to collapse.

In the second fixing method, when the product display device is peeled off from the shelf plate when the fixing position of the product display device is changed, the adhesive force of the pressure-sensitive adhesive sheet is reduced, and a new pressure-sensitive adhesive is applied. Unless the sheet is replaced, there is a problem that the product display tool cannot be stably fixed to the shelf board, and the position changing operation of the product display tool becomes more complicated.
In addition, since the adhesive remains on the surface of the shelf or the like from which the adhesive sheet has been peeled off, the surface of the shelf or the like is soiled due to the adhesion of dust and the like to the residual adhesive and the residual adhesive. There was a problem.

Accordingly, it is an object of the present invention to provide a commodity display which can be easily moved to a desired position on a shelf without being separated from the shelf.

[0006]

According to a first aspect of the present invention, there is provided an electronic apparatus comprising: a shelf provided on a shelf, extending in the front-rear direction of the shelf; A display base arranged in the front-rear direction of the display base; and a display base mounted on the display base so as to be movable in a longitudinal direction of the display base. A product display device having a product pressing body for moving in the direction of the front end of a base, wherein a joining means for holding the display base on the shelf is provided along the left and right direction of the shelf at the front end of the shelf. The display base is provided with an engaging portion which is detachably engaged with the coupling means and is slidable in a longitudinal direction of the coupling means at a front end of the display base.

According to a second aspect of the present invention, the connecting means includes a bar member with which the engaging portion is detachably and slidably engaged, and a direction in which the bar member is separated from the bar member. The engaging means is fixed to the shelf by press-fitting the engagement piece into an engagement groove formed by opening upward at the front end of the shelf. It is characterized by doing. According to a third aspect of the present invention, the connecting means protrudes in the same direction at a plurality of longitudinal positions of the bar member with which the engaging portion is detachably and slidably engaged. And a connecting rod fixed to the shelf by engaging the connecting rod with an engaging hole formed in a front end of the shelf. According to a fourth aspect of the present invention, the connecting means includes:
The apparatus further includes a product anti-rolling member that is located above the bar member and extends in parallel. The invention according to claim 6 is characterized in that a magnet that is attached to the shelf is provided on a surface of the display base that is in contact with the shelf. The invention according to claim 7 is characterized in that the product pressing body includes an auxiliary pressing member that increases or decreases a pressing area with the product. In the invention according to claim 8, the display base is:
A drawer member having a length extending from a front end to a rear end of the display base, wherein the drawer member slides along the longitudinal direction of the display base so that the display base can be pulled forward from the front end of the display base. And an engaging portion provided at the rear end of the drawer member so as to slidably engage with the display base and engage with the product pressing body when the drawer member is pulled out. An urging means for urging the drawer in a direction in which the drawer member can be stored in the display base is provided on the display base.

[0008] In the present invention, the commodity is provided by engaging the concave engaging portion of the commodity display tool movably and slidably with the convex coupling means provided at the front end of the shelf board. The display device can be easily moved to a desired position on the shelf plate without being separated from the shelf plate while the engaging portion of the display device is engaged with the coupling means, and the product display device can be easily set to a desired position on the shelf plate. . Further, unlike the related art, unlike the related art, the engaging relationship between the concave coupling means disposed at the front end of the shelf plate and the convex engaging portion of the product display device is opposite to that of the engaging portion. It is caught round and has a good design appearance. Further, in the present invention, the pressing area of the product pressing body against the product can be increased or decreased by the auxiliary pressing member, so that the pressing area of the product pressing body against the product can be optimally set according to the shape and size of the product. Also,
In the present invention, the commodity display tool can be stably fixed to a desired position on the shelf board by attracting the display base of the commodity display tool to the shelf board by the magnet. Further, in the present invention, by providing a product anti-rolling member in the coupling means, the coupling means can exhibit the function of preventing the product from rolling.

[0009]

DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described with reference to FIGS. FIG. 1 is a perspective view showing an overall configuration of a product display device according to an embodiment of the present invention assembled to a shelf board, FIG. 2 is a side view of the product display device according to the embodiment of the present invention, and FIG. FIG. 4 is a plan view, and FIG.
FIG. 5 is an enlarged sectional view taken along the line A, FIG. 5 is a front view of the coupling means in the first embodiment of the present invention, and FIG. 6 is a left side view of FIG.

Referring to FIGS. 1 to 4, a commodity display device 10 comprises:
A display base 12 placed in a state aligned in the front-rear direction of a metal shelf 11 for displaying the product A;
A product pressing body 13 and the like are provided on the top so as to be movable in the longitudinal direction. The display base 12 is formed from a synthetic resin plate material having a length substantially equivalent to the length of the shelf base 11 extending in the front-rear direction. A guide portion 121 for guiding the pressing body 13 movably along the longitudinal direction of the display base 12 is formed.

The product pressing body 13 moves the aligned products on the display base 12 from the rear to the front end side of the display base 12 and is formed of a synthetic resin material, and slides on the upper surface of the display base 12 and guides it. A base 131 engaged with the part 121;
A main pressing member 132 extending from the base 131 upward to the display base 12;
Is provided with a plate-shaped auxiliary pressing member 133 that changes the pressing area according to the size of the product. The auxiliary pressing member 133 is disposed so as to be superimposed on the surface of the main pressing member 132,
By moving a part of the auxiliary pressing member 133 along the surface of the main pressing member 13 and protruding from the surface as shown by a two-dot chain line in FIG. It can be changed according to the size, that is, the height or width of the product. For this purpose, the auxiliary pressing member 133 is connected to the main pressing member 132 by inserting a connecting pin 134 protruding from the auxiliary pressing member 133 into an elongated hole 135 formed in the main pressing member 132, and the connecting pin 134 is connected to the main pressing member 132. Auxiliary pressing member 13 centered
2 or the auxiliary pressing member 132 is moved along the long hole 135 to change the pressed area against the product.

As shown in FIGS. 1 to 4, the commodity display device 10 includes a flexible drawer member 14 made of synthetic resin for moving the commodity pressing body 13 to the front end side of the display base 12.
The drawer member 14 has a length from the front end to the rear end of the display base 12. The drawer member 14 is slidably engaged in a guide groove 122 formed on the upper surface of the display base 12 along the longitudinal direction thereof, and further prevents the drawer member 14 from being detached from the guide groove 122. The display base 12 is formed with a prevention claw 123 for performing the operation. An operation knob 141 is formed at the front end of the drawer member 14, and an engaging portion 14 that slides on the upper surface of the display base 12 and engages with the guide portion 121 is formed at the rear end of the drawer member 14.
2 is integrally formed, and between the spring hook portion 143 protruding from the engagement portion 142 and the rear end of the display base 12, is biased in a direction in which the drawer member 14 can be stored in the display base 12. The coil spring 144 (biasing means) is extended.

At the front end of the shelf 11, connecting means 15 for holding the display base 12 on the shelf 11 is provided over substantially the entire length of the shelf 11 in the left-right direction. In addition, the front end of the display base 12 is removably engaged with the coupling means 15,
In addition, an engaging portion 125 is provided which has a cross section slidable in the longitudinal direction of the coupling means 15 having a slightly larger shape than the semicircular shape. As shown in FIGS. 1, 5 and 6, the connecting means 15 includes a bar member 151 made of a metal round bar with which the engaging portion 125 is disengageably and slidably engaged. It is composed of both ends of the bar member 151 and a flat engaging piece 152 formed at an intermediate portion and extending in the same direction as being separated from the bar member 151. Then, each of the engagement pieces 152
Into a front end portion of the shelf board 11 into an engagement groove 111 which is formed along the longitudinal direction of the shelf board 11 and which opens upward.
The connecting means 15 can be fixed to the shelf board 11. Further, on the lower surface of the rear end of the display base 12 which is in contact with the shelf board 11, the rear end of the display base 12 adsorbed on the shelf board 11 is attached to the shelf board 11
Is provided with a magnet 16.

In FIG. 1, reference numeral 17 denotes a product partition unit arranged on the shelf board 11 adjacent to the product display device 10 and in parallel with the display base 12;
A board 171 having a length extending in the front-rear direction of the shelf board 11, a partition plate 172 provided vertically on the board 171 over the entire length of the board 171, and a product fall down provided at a front end of the partition plate 172; Prevention plate 173 and bar member 15 of coupling means 15
1 and an engaging portion 174 which is disengageably engaged with the first member 1 and is slidable in the longitudinal direction of the bar member 151.

When the commodity display device 10 constructed as described above is set at a desired position on the shelf board 11, the engaging piece 152 of the connecting means 15 is pressed into the engaging groove 111 of the shelf board 11. Then, the connecting means 15 is fixed to the shelf board 11. Next, the engaging portion 125 of the display base 12 is connected to the bar member 151 of the connecting means 15.
Engages. In this state, the commodity display device 10 is
The magnet 16 is attracted to the shelf board 11 by moving to a position on the shelf board 11 where it is desired to be arranged along 51 and bringing the lower surface of the display base 12 of the commodity display tool 10 into contact with the upper surface of the shelf board 11. Thereby, the commodity display tool 10 can be stably fixed to a desired position on the shelf board 11.

When the partition unit 17 is set at a desired position on the shelf board 11 adjacent to the commodity display device 10, the engaging portion 171 of the partition unit 17 is engaged with the bar member 151 of the connecting means 15. I do. In this state, the partition unit 17 is moved to a desired position adjacent to the commodity display device 10 along the bar member 151, and the partition unit 17 is set on the shelf board 11 at this position.

When placing the product A on the display base 12 of the product display device 10 set on the shelf board 11 as described above, first, the product pressing body 13 is moved to the rear end of the display base 12. Moving. A large number of products A are placed in a line between the product pressing body 13 and the product front fall prevention plate 173 of the product partitioning unit 17 in this state. The aligned products A on the product display device 10 thus displayed are sequentially extracted from the frontmost product. If a gap is formed at the front end of the display base 12 due to the removal of the product, the operation knob 141 of the drawer member 14 is grasped by a finger, and the drawer member 14 is pulled out to the front of the display base 12. Accordingly, the engaging portion 142 of the drawer member 14 is locked to the base 131 of the product pressing body 13, so that the product pressing body 13 moves to the front end side of the display base 12 together with the aligned products A on the display base 12. Is done. As a result, the state-of-the-art product of the aligned product A is brought into a state of abutting against the product front fall prevention plate 173. Further, when the aligned products A have been moved to a state where they hit the front fall prevention plate 173, the pulling force on the drawer member 14 is released. Then, the drawer member 14 automatically moves backward by the coil spring 144 and is stored in the display base 12.

A product A placed on the display base 12
When the pressing area of the product pressing body 13 for pressing the product is changed according to the shape and size of the display base 1, for example,
If the product placed on the top 2 has a large width like a bag product such as a snack confectionery, and the main pressing member 132 of the product pressing body 13 alone does not interfere with the pressing of the product, FIG.
As shown by a two-dot chain line 18 in FIG.
Rotate to a 0 degree angle or a 45 degree angle. Thereby, the pressing area for the bag product can be changed to a pressing area of a size obtained by adding the pressing area of the auxiliary pressing member 134 to the product pressing surface of the main pressing member 132. When pressing a tall product that is insufficient with the height of the main pressing member 132, the auxiliary pressing member 133 is moved along the long hole 135 of the main pressing member 132 as shown by a two-dot chain line 19 in FIG. By moving the product pressing body 13 upward to extend the entire height of the product pressing body 13, the pressing area of the product pressing body 13 can be changed to a pressing area of a size corresponding to the height dimension of the product.

Therefore, according to the present embodiment, the shelf 11
A connecting means 15 made of a round bar is provided at the front end of the shelf board 11 over substantially the entire length of the shelf board 11. Since the engaging portion 125 having a larger shape is engaged so as to be disengageable and slidable, the display base 12
Of the shelf board 11 with the engaging portion 124 of the
The product display device 10 can be easily moved to a desired position on the shelf 11 without being separated from the shelf 11 and can be easily set to a desired position on the shelf 11. Accordingly, work for changing the fixing position of the product display device 10 and adjusting the interval between the product display devices 10 becomes easy, and the work time can be shortened. Also, when the product display tool 10 is set on the shelf board 11, a conventional adhesive sheet is not used.
There is no risk of the shelf 11 and the like being soiled, and the product display 10 and the shelf 11 can be always kept in a clean state. Furthermore, since there is no projection member on the lower surface of the display base 12,
When storing the product display tools 10 by stacking the display bases 12, the stacking of the product display tools 10 is stabilized, and the storage management of the product display tools 10 is facilitated.

Further, according to the present embodiment, when a bag product having a large lateral width is set in advance, the pressing area of the product pressing body 13 against the bag product can be enlarged by the auxiliary pressing member 133. Are distributed,
Accordingly, even if the contents of the bag goods are easily damaged such as snacks, the contents are not damaged, and the goods can be safely fed out.
In addition, when feeding out a tall product that is insufficient with the height dimension of the main pressing member 132, the pressing area of the product pressing body 13 is reduced by extending the auxiliary pressing member 133 upward from the main pressing member 132. The pressing area can be changed to a size corresponding to the height dimension. Thereby, the pressing area of the product pressing body against the product can be increased or decreased, and the pressing area of the product pressing body against the product can be set optimally according to the shape and size of the product. Also, the display base 12 of the product display device 10
Is attracted to the shelf board 11 by the magnet 16, the product display device 10 can be stably fixed to a desired position on the shelf board 11.

According to the present embodiment, the engaging portion 174 provided at the front end of the product partitioning unit 17 is
Can be engaged with and disengaged from the bar member 151 made of a round bar material, and can be slidably engaged in the longitudinal direction of the bar member 151. Therefore, the product display can be performed while the partition unit 17 is engaged with the bar member 151. The partitioning unit 17 can be set on the shelf 11 at a desired position adjacent to the fixture 10 at this position.

Next, a second embodiment of the connecting means according to the present invention will be described with reference to FIGS. FIG. 7 is a front view of the coupling means according to the second embodiment of the present invention, and FIG. 8 is a left side view of FIG. The coupling means 20 shown in the second embodiment is a molded product made of a synthetic resin, and the engaging portion 125 of the product display device 10 and the engaging portion 174 of the product partitioning unit 17 are detachable and slidable. A bar portion 201 which engages as possible, and an engaging piece 202 which is formed continuously along the longitudinal direction of the bar portion 201 and extends in a direction away from the bar portion 201. Piece 202
Is pressed into the engaging groove 111 of the shelf 11 shown in FIG. 1 so that the coupling means 20 can be fixed to the shelf 11. The same operation and effect as in the first embodiment can be obtained also in the coupling means 20 in the second embodiment.

Next, a third embodiment of the coupling means according to the present invention will be described with reference to FIGS. FIG. 9 is a front view of the coupling means according to the third embodiment of the present invention,
FIG. 10 is a left side view of FIG. The connecting means 30 shown in the third embodiment is provided with an engaging portion 125 of the product display device 10.
And a bar portion 301 with which an engaging portion 174 of the product partitioning unit 17 is disengageably and slidably engaged, and the bar portion 3
01, and a plurality of coupling split pins 3 projecting from the lower surface of the flange 302 at predetermined intervals in the longitudinal direction of the flange 302 on the lower surface of the flange 302.
1 and the connecting split pin 303 is
As shown in the figure, the engaging means 3 is engaged with the engaging hole 112 formed in the front end of the shelf 11 along the longitudinal direction thereof.
0 can be fixed to the shelf 11. The same operation and effect as in the first embodiment can be obtained in the coupling means 30 in the third embodiment.

Next, a fourth embodiment of the coupling means according to the present invention will be described with reference to FIGS. FIG.
(1) A front view of a connecting means according to a fourth embodiment of the present invention, and FIG. 12 is a left side view of FIG. The coupling means 40 shown in the fourth embodiment is a round bar-shaped bar in which the engaging portion 125 of the product display device 10 and the engaging portion 174 of the product partitioning unit 17 are slidably and slidably engaged. Part 401
1 and a rod 402 extending downward at both ends of the bar portion 401.
As shown in the figure, the engaging means 4 is engaged with the engaging hole 112 formed in the front end of the shelf 11 along the longitudinal direction thereof.
0 can be fixed to the shelf 11. The same operation and effect as in the first embodiment described above can be obtained also in the coupling means 40 in the fourth embodiment.

Next, a fifth embodiment of the coupling means according to the present invention will be described with reference to FIGS. FIG.
FIG. 14 is a front view of the coupling means according to the fifth embodiment of the present invention, FIG. 14 is a plan view of FIG. 13, and FIG. 15 is a left side view of FIG. Coupling means 50 according to the fifth embodiment;
Is a bar member 501 with which the engaging portion 125 of the product display device 10 and the engaging portion 174 of the product partitioning unit 17 engage in a disengageable and slidable manner. The product anti-rolling member 502 has a flat engaging piece 5 which engages with the engaging groove 111 of the shelf plate 11 shown in FIG.
In addition, an inverted U-shaped reinforcing member 504 extending in a state of being inserted between the bar member 501 and the product anti-rolling member 502 is fixed to an intermediate portion between the bar member 501 and the product anti-rolling member 502. , A flat engaging piece 505 that engages with the engaging groove 111 of the shelf board 11 is formed. Each of the engagement pieces 503 and 505 of the coupling means 50 is connected to the shelf 11
The coupling means 50 can be fixed to the shelf board 11 by press-fitting into the engagement groove 111 of the first embodiment. This fifth
In the coupling means 50 according to this embodiment, the first
In addition to obtaining the same operation and effect as the above-described embodiment, the provision of the product anti-rolling member 502 allows the coupling means 50 to exhibit the function of preventing product anti-rolling. Also,
Also in the operation of pulling out the drawer member 14 in front of the display base 12, the bar member 501 and the product anti-rolling member 50
It is sufficient to use the space formed between the two, and the connecting means 50 does not hinder the operation.

Next, a description will be given of a sixth embodiment of the coupling means according to the present invention with reference to FIG. FIG. 16 is a front view of the coupling means according to the sixth embodiment of the present invention.
The connecting means 60 according to the sixth embodiment is provided with a bar member 601 with which the engaging portion 125 of the product display device 10 and the engaging portion 174 of the product partitioning unit 17 engage in a detachable and slidable manner. And a bar 601 which is located above the bar member 601 and extends in parallel with each other. Rods 603 extending downward are provided at both ends of the bar 601. 603 is provided with a rod 603 that extends downward and engages with the engagement groove 111 of the shelf board 11 shown in FIG. 1.
The engagement means 60 can be fixed to the shelf board 11 by engaging with the engagement grooves 111 of the shelf board 11 shown in FIG. In the coupling means 60 according to the sixth embodiment, the same function and effect as those of the first embodiment described above are obtained, and in addition, the coupling means 60 is provided with a product anti-rolling member 602 so that Can be demonstrated.

[0027]

As described above, according to the merchandise display device of the present invention, the engaging portion of the merchandise display device can be disengaged and slidably engaged with the connecting means provided at the front end of the shelf. With this configuration, the product display device can be easily moved to a desired position on the shelf plate without being separated from the shelf plate while the engaging portion of the product display device is engaged with the coupling means, and the product display device can be moved on the shelf plate. Can be easily set to the desired position. Along with this, the work when changing the fixing position of the product display device and adjusting the interval between the product display devices becomes easy, the work time can be shortened, and the storage management of the product display device becomes easy. . Further, according to the present invention, the pressing area of the product pressing body against the product can be increased or decreased by the auxiliary pressing member, so that the pressing area of the product pressing body against the product can be optimally set according to the shape and size of the product. Further, according to the present invention, the commodity display tool can be stably fixed to a desired position on the shelf board by adsorbing the display base of the commodity display tool to the shelf board by the magnet. Further, according to the present invention, by providing the anti-rolling member for the merging means, the anti-rolling function of the merchandise can be exhibited in the merging means.

[Brief description of the drawings]

FIG. 1 is a perspective view showing the overall configuration of a product display device according to an embodiment of the present invention assembled on a shelf board.

FIG. 2 is a side view of the product display device according to the embodiment of the present invention.

FIG. 3 is a plan view of FIG. 2;

FIG. 4 is an enlarged sectional view taken along line AA of FIG. 3;

FIG. 5 is a front view of the coupling unit according to the first embodiment of the present invention.

FIG. 6 is a left side view of FIG. 5;

FIG. 7 is a front view of a coupling unit according to a second embodiment of the present invention.

FIG. 8 is a left side view of FIG. 7;

FIG. 9 is a front view of a coupling unit according to a third embodiment of the present invention.

FIG. 10 is a left side view of FIG. 9;

FIG. 11 is a front view of a coupling unit according to a fourth embodiment of the present invention.

FIG. 12 is a left side view of FIG. 11;

FIG. 13 is a front view of a coupling unit according to a fifth embodiment of the present invention.

FIG. 14 is a plan view of FIG.

FIG. 15 is a left side view of FIG.

FIG. 16 is a front view of a coupling unit according to a sixth embodiment of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 Commodity display tool 11 Display shelf 111 Engagement groove 112 Engagement hole 12 Display base 122 Guide groove 125 Engagement part 13 Commodity press body 131 Base 132 Main press member 133 Auxiliary press member 135 Slot 14 Drawer member 141 Operation knob 142 Engagement part 144 Coil spring 144 (biasing means) 15 Coupling means 151 Bar member 152 Engagement piece 17 Commodity partitioning unit 171 Board 173 Commodity front fall prevention plate 174 Engagement part 20, 30, 40, 50, 60 Coupling means

Claims (7)

[Claims] 1. A display base which is disposed on a shelf board and extends in the front-rear direction of the shelf board, and on which a product is placed in alignment with the front-back direction of the shelf board, and the display base is provided on the display base. A product display device provided with a product pressing body that is provided movably in a longitudinal direction of a base and that presses rearranged products on the display base from behind to move the product toward a front end of the display base, wherein the shelf board A coupling means for holding the display base on the shelf at the front end thereof is disposed along the left-right direction of the shelf, and a front end of the display base is detachably engaged with the coupling means. A merchandise display device provided with an engaging portion slidable in a longitudinal direction of the connecting means. 2. The connecting means includes a bar member with which the engaging portion is disengageably and slidably engaged, and is formed on the bar member so as to extend in a direction away from the bar member. The engaging means is fixed to the shelf by press-fitting the engaging piece into an engaging groove formed by opening upward at the front end of the shelf. Item | item display goods of Claim 1. 3. The connecting means includes a bar member with which the engaging portion is disengageably and slidably engaged, and a connecting member formed at a plurality of longitudinal positions of the bar member so as to protrude in the same direction. The product display device according to claim 1, wherein the connecting means is fixed to the shelf by engaging the connecting rod with an engaging hole formed in a front end of the shelf. . 4. The merchandise display device according to claim 2, wherein said coupling means further comprises a merchandise stopper member extending above and parallel to said bar member. 5. The commodity display tool according to claim 1, wherein a magnet that is attracted to the shelf is provided on a surface of the display base in contact with the shelf. 6. The product display device according to claim 1, wherein the product pressing body includes an auxiliary pressing member for increasing or decreasing a pressing area with the product. 7. The display base includes a drawer member having a length from a front end to a rear end of the display base, and the drawer member can be pulled out from the front end of the display base to the display base. The display base is slidably provided along the longitudinal direction of the display base, and the rear end of the drawer member is slidably engaged with the display base and engages with the product pressing body when the drawer member is pulled out. 2. The article display device according to claim 1, further comprising: an engaging portion for engaging, and an urging means for urging the drawer member in a direction in which the drawer member can be stored in the display base. .