JPH11306159A - Device and method for gathering questionaire data - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase polling answer efficiency, to make a questionaire totalizing operation easy, and to gather and use answer information so that it corresponds to individual information. SOLUTION: An ID card 5 given an ID code is issued by an ID card issuing machine 1 for each visitor. When this ID card is issued, individual information on the visitor is also inputted. The inputted individual information is sent to a data base and registered by the ID code corresponding to the ID code. Then when the visitor visit respective booths in the hall, the visitor inserts the ID card into data gathering terminals 2a, 2b... installed by the booths and answers to questions relating to the booths. Consequently, answers to questionaire at the respective booths are send as data to a data base 3 while made to correspond to the ID codes read out of ID cards by the card readers 21, and then registered by the ID codes.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a questionnaire data collection device and a questionnaire data collection method.

[0002]

2. Description of the Related Art Conventionally, when conducting an exhibition, the organizer requests a questionnaire to the attendees in order to observe the reactions of the attendees and to obtain information necessary for promoting sales activities thereafter. Many.

[0003]

However, in the conventional questionnaire, a visitor is provided with a questionnaire sheet, and a questionnaire described in the questionnaire is filled in.
In most cases, the questionnaire is put into a questionnaire collection box.
Due to lack of interest, visitors were shunned, and there was a problem that useful questionnaire data could not be collected.

[0004] In addition, since a large number of booths are prepared especially at a large-scale exhibition, in order to obtain a questionnaire corresponding to each individual, it is necessary to use a questionnaire sheet in which questions covering the entire booth of the venue are described. As a result, the questionnaire sheet became thicker, and the respondents did not even answer because they looked at it, and conversely, if you asked a questionnaire for each booth, each individual and that booth However, it is difficult to associate individual responses with the response to the entire venue. there were.

[0005] The present invention has been made in view of such conventional problems, and even in a large-scale exhibition hall, a questionnaire corresponding to each booth is prepared so that visitors can easily answer. In addition, it is an object of the present invention to provide a questionnaire data collection device and a questionnaire data collection method capable of easily collecting data and collecting questionnaire data in which personal information is associated with a response to the entire venue.

[0006]

According to a first aspect of the present invention, there is provided a questionnaire data collecting apparatus for inputting personal information corresponding to a mechanically readable ID code given to an ID card. Means for reading an ID code assigned to the ID card, and a data collection terminal for inputting an answer to the questionnaire questionnaire in correspondence with the ID code read by the ID code reading means; A database including a database for registering personal information and answers of a questionnaire as one record in association with the ID code, and a data transmission unit for transmitting data between the personal information input unit and the data collection terminal and the database. It is.

In the questionnaire data collecting apparatus according to the first aspect of the present invention, at the time of entry or in advance, an ID card provided with an ID code in a format that can be read mechanically is passed to each visitor, and personal information is input by the personal information input means. Enter the information and I
Data corresponding to the D code is transmitted to the database and registered for each ID code.

[0008] When a visitor goes around each booth in the hall, he or she has to insert an ID card into a data collection terminal installed in each booth, and then answer a questionnaire related to the booth. do that for me. As a result, the answer to the questionnaire at each booth is
The data is sent to the database as questionnaire data corresponding to the ID code read by the
Register for each code.

As a result, the personal information and the answer to the questionnaire made at each booth are stored as one record in the database using the ID code as a main key. Can easily analyze the reaction of each booth, analyze the reaction of the whole venue, and determine the needs of each individual. Moreover,
By using a thick questionnaire to answer the questionnaire, you will not burden the respondents,
By simply answering the questionnaire prepared for each booth, you can automatically collect the same questionnaire data as if you had answered the questionnaire covering the entire venue, improving the questionnaire response rate be able to.

According to a second aspect of the present invention, there is provided a questionnaire data collecting apparatus, comprising: a personal information input means for inputting personal information in correspondence with an ID code of a mechanically readable format given to the ID card; ID code reading means for reading the ID code given to, and question selection means for selecting and presenting the content of the questionnaire of the questionnaire based on the personal information input by the personal information input means,
A data collection terminal for inputting an answer to the questionnaire question in association with the ID code read by the ID code reading means, a database for registering the personal information and the answer to the questionnaire as one record in association with the ID code, The personal information input means and a data transmission means for transmitting data between the data collection terminal and the database.

[0011] In the questionnaire data collection device according to the second aspect of the present invention, at the time of entry or in advance, an ID card provided with an ID code in a format that can be read mechanically is delivered to each visitor, and personal information is input by the personal information input means. Enter the information and I
Data corresponding to the D code is transmitted to the database and registered for each ID code.

[0012] When a visitor goes around each booth in the hall, he or she has to insert an ID card into a data collection terminal installed in each booth, and then answers a questionnaire related to the booth. do that for me. In this case, the question selecting means in the data collection terminal checks the personal information corresponding to the ID code read by the ID code reading means against the database, and based on the received personal information, for example, age group, gender, address Select the question type of the questionnaire prepared for each region, job type, etc., select and present the question corresponding to the respondent, and have them answer it. In this way, the answers to the questionnaire conducted at each booth are transmitted to the database as questionnaire data corresponding to the respondent's ID code, and registered for each ID code.

As a result, the personal information and the answer to the questionnaire made at each booth are stored as one record in the database using the ID code as a main key. Can easily analyze the reaction of each booth, analyze the reaction of the whole venue, and determine the needs of each individual. Moreover,
By using a thick questionnaire to answer the questionnaire, you will not burden the respondents,
By simply answering the questionnaire prepared for each booth, you can automatically collect the same questionnaire data as if you had answered the questionnaire covering the entire venue, improving the questionnaire response rate be able to.

[0014] In addition, since a question corresponding to each individual can be presented and answered, the answer to the more in-depth question can be obtained as questionnaire data, and the needs can be grasped more accurately. .

According to a third aspect of the present invention, there is provided the questionnaire data collecting method, wherein an ID card having an ID code is issued in a mechanically readable format, and the personal information is input by the personal information input means. The personal information data was made to correspond to and transmitted to the database, the ID code was read from the ID card by the ID code reading means in the data collection terminal installed in each booth, and the answer of the questionnaire was made to correspond to the ID code. Questionnaire data is transmitted to the database, and in the database, personal information and questionnaire data associated with the transmitted ID code are registered as one record in association with the ID code.

In the questionnaire data collection method according to the third aspect of the present invention, the personal information and the answer to the questionnaire made at each booth are stored as one record in the database using the ID code as a main key. By using, the analysis of responses for each booth, the analysis of responses for the entire venue, and the determination of individual needs can be easily performed in questionnaire data aggregation. In addition, there is no burden on respondents by preparing a thick questionnaire form for responding to the questionnaire, and a questionnaire covering the entire venue is automatically obtained just by having the respondents answer the questionnaire prepared for each booth. Can collect the same questionnaire data as those who responded to the questionnaire, and improve the response rate of the questionnaire.

According to a fourth aspect of the present invention, there is provided the questionnaire data collection method, wherein an ID card having an ID code is issued in a mechanically readable format, and the personal information input means inputs the personal information. The personal information data is transmitted to the database as data corresponding to the above. At the data collection terminal installed at each booth, the ID code is read from the ID card by the ID code reading means, and the questionnaire selection means at the data collection terminal is used to read the ID code. Accessing the database, receiving the personal information corresponding to the ID code, selecting and presenting a questionnaire question corresponding to the personal information, and answering the questionnaire question as questionnaire data corresponding to the ID code. Send to the database,
In the database, the personal information and the questionnaire data corresponding to the transmitted ID code are stored in the ID.
One record is registered in association with the code.

According to the questionnaire data collection method of the present invention, the personal information and the answer to the questionnaire made at each booth are stored as one record in the database using the ID code as a main key. By using, the analysis of responses for each booth, the analysis of responses for the entire venue, and the determination of individual needs can be easily performed in questionnaire data aggregation. In addition, there is no burden on respondents by preparing a thick questionnaire form for responding to the questionnaire, and a questionnaire covering the entire venue is automatically obtained just by having the respondents answer the questionnaire prepared for each booth. Can collect the same questionnaire data as those who responded to the questionnaire, and improve the response rate of the questionnaire. In addition, since a question corresponding to each individual can be presented and answered, the answer to the more in-depth question can be obtained as questionnaire data, and the needs can be grasped more accurately.

[0019]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiments of the present invention will be described below in detail with reference to the drawings. FIG. 1 shows a system configuration of a questionnaire data collection device according to one embodiment of the present invention. The questionnaire data collection device installed in one large-scale exhibition hall includes an ID card issuing machine 1 installed near the entrance, and questionnaire data collection terminals 2a, 2b,... Installed in each booth of the exhibition hall. , A data management device 3 installed in the organizer's waiting room or other management room, and a data transmission path 4 such as a LAN for performing data transmission between them.

Then, the questionnaire data collection terminal 2a,
2b,... Are ID card readers 21 for reading ID codes from the ID card 5 as shown in FIG. 2, IDs for collating the ID codes read by the ID card readers 21 with personal information registered in a database described later. A collation unit 22 and a question data storage unit 2 in which, for example, a plurality of questionnaire question items classified according to gender, age group, occupation, area of residence, and the like and corresponding to each segment are prepared.
3, a questionnaire selection unit 24 that searches the question data storage unit 23 based on the personal information corresponding to the ID code collated by the ID collation unit 22, selects and reads out questionnaire question items of the corresponding category, and provides guidance. For example, a questionnaire questionnaire is displayed on a display, and a respondent's answer is read and input. For example, a display with a touch screen, a man-machine interface (HMI) 25 including a display and a keyboard, and the HM
The guidance information is passed to I25, the questionnaire question items are displayed, and the answer input from the HMI 25 is received and temporarily stored in association with the questionnaire questionnaire. A questionnaire display / data collection unit 26 that transmits the data as questionnaire data in association with the data management unit 3 and a data transmission control unit 27 that performs data transmission between the data management device 3 and the data transmission path 4.

As shown in FIG. 3, the data management device 3
Database 31 for registering a large number of personal information and questionnaire data in one record with D code as the main key
, And a database management unit 32 that performs database management such as data registration, data search, and data reading with respect to the database 31, and data transmission with the questionnaire data collection terminals 2a, 2b,. Is provided. The structure of the data registered in the database 31 is as shown in FIG. 4, where the ID code ID, the personal information PI, and the questionnaire data DT1 to DTn are one record, and m records (m is the total number of questionnaire) are registered. Have been.

Next, the operation of the questionnaire data collection device having the above configuration will be described. For example, assuming that an ID card is issued at the entrance of the exhibition hall,
An ID in which a card issuing machine 1 is installed and an ID code is assigned in a format that can be read mechanically for visitors.
Issue card 5. When this ID card 5 is issued,
The operator collects and inputs personal information by listening to the individual receiving the ID card, or the ID card issuing machine 1 displays a questionnaire on the display and responds to the visitors who want to receive the ID card. Personal information is collected in a manner that issues an ID card 5 for the first time, and the collected personal information is transmitted to the data management device 3 through the data transmission path 4 in association with the ID code assigned to the ID card. Then, the information is sequentially registered in the database 31.

When the ID card issuing machine 1 issues an ID card 5 in exchange for registration of personal information, for example, a woman, a man, a teenager, a 20
Personal information such as teens, married people, unmarried people, people who like outdoor sports, people living in Saitama prefecture, people living in Kanagawa prefecture, people thinking about building a new house, people thinking about adding or renovating It is also possible to provide a function of guiding a recommended course based on the recommended course, and writing or recording information of the recommended course on an ID card.

Visitors who have received the ID card 5 will go around each booth in the venue, but when answering a questionnaire at a certain booth, the questionnaire data collection terminal 2a (here, a questionnaire data collection terminal 2a) installed at that booth It is assumed that a person having the ID code “1” is going to answer the questionnaire at the questionnaire data collection terminal 2 a (described below). The ID card 5 is inserted into the ID card reader 21. As a result, the ID card reader 21 of the terminal 2a
The D code is read, and the following questionnaire data collection process starts.

When the ID code "1" is read, the ID collating unit 22 transmits the ID code to the data management device 3 via the data transmission control unit 27 and the data transmission path 4. The data management device 3 reads the personal information sent from the ID card issuing machine 1 from the database using the ID code as a key. In the database as shown in FIG. 4, since the personal information PI1 is registered corresponding to the ID code "1", all of the personal information PI1 or only a part of the information necessary for selecting the type of the questionnaire is stored. The data is read out and transmitted to the questionnaire data collection terminal 2a.

When the ID collating section 22 of the questionnaire data collection terminal 2a receives the personal information, it passes this information to the questionnaire selecting section 24, which searches the question data storing section 23 based on the received personal information. The questionnaire corresponding to the personal information is called to create a questionnaire questionnaire, which is passed to the questionnaire display / data collection unit 26. The questionnaire display / data collection unit 26 displays the received questionnaire questionnaire on the HMI 25, and outputs an announcement of necessary guidance in the form of voice, so that the visitor answers the questionnaire.

[0027] Visitors are required to submit an HMI
25, the questionnaire display / data collecting unit 26 sequentially collects the answer data, and when the answer is obtained for all the question items, the questionnaire answer data is assigned the ID code "1" and the booth identification code (this Is registered in advance for each booth, and here, the terminal 2a
Is transmitted to the data management device 3 through the data transmission control unit 27 and the data transmission path 4.

When the data management device 3 receives the questionnaire data, the questionnaire data DT11 is registered in the booth identification code DT1 field of the record of the ID code "1" in the database 31 using the ID code "1" as a main key. .

The I to which the ID code "1" is assigned
A visitor holding a D-card is in another booth, for example,
If you stop by the booth to which the DT3 booth identification code is assigned, and also answer the questionnaire there,
Database 31 of data management device 3 in the same manner as above
In the field of the booth identification code DT3 in the record of the ID code “1”, the questionnaire data DT31
Register

When another visitor receives the ID card provided with the ID code "i" and goes around each booth and answers the questionnaire,
The personal information PIi is registered in the personal information field PI in the record of the D code "i", and the booth identification code DT
Questionnaire data DT1i is provided in each field of 1 to DTn.
To DTni.

By collecting questionnaire data from a large number of visitors in this way, the database 31 in the data management device 3 automatically stores personal information together with personal information.
Information such as what booth the visitor looked at, what interests them, and what they need is collected in association with personal information.

The database 31 obtained in this manner can be used for questionnaire counting such as a normal market survey and a consumer needs survey, and can be used for direct mail in correspondence with personal information.

In the present invention, in particular, an ID card provided with an ID code at the entrance is issued for each visitor, and when the ID card is issued, the ID code is registered in a database in association with personal information corresponding to the ID code. The basic function is to allow visitors to look around at each booth in the venue, read the ID code of the ID card when answering the questionnaire, and register the answer to the questionnaire in the same database in correspondence with the ID code. However, the following additional functions can be provided.

(1) Since personal information is obtained when an ID card is issued, it is used to provide guidance on questionnaire data, display and printout of an optimal course to go around the exhibition hall, and demos at each booth on the course together with these. By displaying and printing out the contents, the start time, etc., it becomes possible to provide detailed services according to the individual.

(2) By incorporating the recording means into the ID card, it is possible to record which booth the visitor who has possessed has visited so far, and thereby the card reader of the questionnaire data terminal of one of the booths When answering a questionnaire by inserting it into a questionnaire, it is possible to provide guidance on a booth suitable for the next viewing.

In the above embodiment, a questionnaire item appropriate for the individual is selected and presented based on the personal information, and the questionnaire is answered. However, in order to simplify the system, the personal information is not used. The function of selecting a question item based on the questionnaire may be deleted, and a configuration may be adopted in which a common questionnaire is given to all respondents for each booth. In this case, in the functional configuration of the data collection terminal shown in FIG. 2, the questionnaire selection unit 24 is unnecessary, and the question data storage unit 23 only needs to hold a single questionnaire for questionnaire. become.

[0037]

As described above, according to the questionnaire data collecting apparatus of the first aspect of the present invention, the personal information and the answer to the questionnaire made at each booth are stored as one record in the database using the ID code as a main key. By using this database, it is possible to easily analyze the response of each booth, analyze the response of the entire venue, and determine the needs of each individual in the questionnaire data tabulation. In addition, a thick questionnaire sheet is used to respond to the questionnaire, so that respondents do not have to pay a burden. Can collect the same questionnaire data as those who responded to the questionnaire, and improve the response rate of the questionnaire.

According to the questionnaire data collecting apparatus of the second aspect of the present invention, in addition to the effect of the first aspect of the present invention, a question corresponding to each individual can be presented and answered, so that the user is more involved. Answers to the questions are obtained as questionnaire data, and the needs can be grasped more accurately.

According to the questionnaire data collection method of the third aspect of the present invention, by using the questionnaire data collection device of the first aspect of the present invention, the personal information and the questionnaire made at each booth are stored in the database using the ID code as a main key. Answers to the questionnaire can be stored as a single record. By using this database, questionnaire data can be aggregated to analyze the response of each booth,
In addition, it is easy to analyze the reaction of the entire venue and to determine the needs of each individual.In addition, by preparing a thick questionnaire sheet for responding to the questionnaire, there is no burden on the respondents, each booth By simply answering the questionnaire prepared in the above, you can automatically collect the same questionnaire data as if you had answered the questionnaire covering the entire venue, and improve the response rate of the questionnaire .

According to the questionnaire data collection method of the fourth aspect, by using the questionnaire data collection apparatus of the second aspect, in addition to the effect of the third aspect, a question corresponding to each individual is presented. The answer to the more in-depth question can be obtained as questionnaire data, and the needs can be grasped more accurately.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a system configuration according to an embodiment of the present invention.

FIG. 2 is a block diagram showing a functional configuration of a data collection terminal according to the embodiment.

FIG. 3 is a block diagram showing a functional configuration of a data management device according to the embodiment.

FIG. 4 is an explanatory diagram showing a data structure of a database in the embodiment.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ID card issuing machine 2a, 2b ... Data collection terminal 21 Card reader 22 ID collation part 23 Question data storage part 24 Questionnaire selection part 25 HMI (man-machine interface) 26 Questionnaire display / data collection part 27 Data transmission control part 3 Data Management device 31 Database 32 Database management unit 33 Data transmission control unit 4 Data transmission path

Claims (4)

[Claims] 1. A personal information input means for inputting personal information corresponding to a mechanically readable ID code assigned to an ID card, and an ID for reading the ID code assigned to the ID card.
A data collection terminal having code reading means for inputting the answer to the questionnaire questionnaire in correspondence with the ID code read by the ID code reading means; and providing the personal information and the answer to the questionnaire in correspondence with the ID code. A questionnaire data collection device comprising: a database to be registered as a record; and a data transmission unit for transmitting data between the personal information input unit and the data collection terminal and the database. 2. A personal information input means for inputting personal information corresponding to a mechanically readable ID code given to an ID card, and an ID for reading the ID code given to the ID card.
Code reading means, and question selecting means for selecting and presenting the contents of the questionnaire of the questionnaire based on the personal information input by the personal information inputting means, and reading the answer to the questionnaire by the ID code reading means. A data collection terminal for inputting in correspondence with the ID code, a database for registering the personal information and the answer of the questionnaire as one record in association with the ID code, the personal information input means and the data collection terminal, and the database A questionnaire data collection device comprising: a data transmission unit that performs data transmission between the questionnaire data. 3. A database which issues an ID card provided with an ID code in a mechanically readable format and converts the ID information into personal information data corresponding to the ID code when inputting personal information by means of personal information input means. To the data collection terminal installed in each booth
An ID code is read from the ID card by code reading means, and a questionnaire answer is transmitted to the database as questionnaire data corresponding to the ID code. In the database, personal information corresponding to the transmitted ID code and Questionnaire data with the ID
A questionnaire data collection method characterized by registering one record in association with a code. 4. A database which issues an ID card provided with an ID code in a mechanically readable format and converts the personal information into personal information data corresponding to the ID code when inputting personal information by means of personal information input means. To the data collection terminal installed at each booth,
The ID code is read from the ID card by the D code reading means, the database is accessed by the questionnaire selecting means in the data collection terminal, the personal information corresponding to the ID code is received, and the questionnaire question corresponding to the personal information is received. Is selected and presented, and the answer to the question of the questionnaire is transmitted to the database as questionnaire data corresponding to the ID code. In the database, the personal information and the questionnaire data corresponding to the transmitted ID code are transmitted. The ID
A questionnaire data collection method characterized by registering one record in association with a code.