JPH10198278A - Sales promoting sheet - Google Patents

Abstract

PROBLEM TO BE SOLVED: To make possible easily selecting makeup material matched with one-self by displaying respective colors of foundation and respective colors of makeup material on vertical and horizontal item columns, making respective colors of the foundation the ground colors and displaying patterns overlapping respective colors of the makeup material on them on respective columns. SOLUTION: This sheet is constituted of the sheet 1 laminating surface/rear surface of a thick paper by a plastic film, and a table 2 showing how impression when e.g. seven kinds of foundations and twelve kinds of lip sticks are combined with each other to be used become is printed on its surface. Respective colors of seven kinds of foundations with respectively different colors are shown in the item columns 3 of vertical seven stages, and respective colors of twelve kinds of lip sticks with respectively different colors are shown in the item columns 6 of horizontal twelve columns. Then, the patterns making the colors of the foundations of the item columns 3 the ground colors and overlapping and applying the colors of the lip sticks of the item columns 6 on them are displayed on respective columns 8.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sales promotion sheet used for sales promotion of makeup cosmetics.

[0002]

2. Description of the Related Art Conventionally, in the sale of cosmetics, a professional sales person has asked a customer at a store or a visiting sales destination to listen to the customer's skin condition or request, or actually apply a sample to the customer's skin. It has been practiced to select, recommend, and sell cosmetics suitable for the customer. However, in recent years, with the flood of information on products and the fact that customers have some knowledge of products, there has been an increasing demand from customers to voluntarily select products by themselves. In addition, some customers find it troublesome to answer questions and apply sample products to sales representatives. Therefore, as a new form of selling cosmetics, a method in which customers themselves select and purchase cosmetics from shelves (self-type) has been proposed and is being implemented at convenience stores and the like.

[0003]

However, among cosmetics, makeup cosmetics such as lipstick, eyeshadow, blusher, etc., add color to the real face, and the taste, skin color, There are a wide variety of colors so that you can use them according to your purpose. Therefore, it is not easy for the customer himself to select the color that best suits him. In other words, it is difficult to capture the impression that makeup cosmetics are not actually applied on the face on which the foundation has been applied. You can't actually apply it to your face. At best, you can apply a free sample to your own hands and test its color. However, even though the color itself is known, the color of the makeup cosmetic depends on the base color of the face (the color of the foundation). However, it is hard to imagine the actual feeling.

The present invention has been made in view of such circumstances, and it is possible to check at a glance a state in which a makeup cosmetic is applied on a foundation without actually giving it to the face. Its purpose is to provide an excellent sales promotion sheet that can be used as a reference for selecting products.

[0005]

In order to achieve the above object, a sales promotion sheet according to claim 1 of the present invention is a sales promotion sheet used for sales promotion of makeup cosmetics. A table having a plurality of columns in each of the vertical and horizontal directions is displayed on the surface, and a column of one vertical column at the left end of the table is formed in an item column indicating an item represented in each column in the vertical direction. One horizontal column at the upper end of the table is formed as an item column indicating an item to be displayed in each column in the horizontal direction. Each of the vertical and horizontal item columns has a plurality of types having different colors. Each color of the foundation is displayed together with a symbol that symbolizes that color, and in each column of the other item column, each color of a plurality of different types of makeup cosmetics with different colors is displayed together with a symbol that symbolizes that color Each column in the table belongs to that column. The color of the foundation indicated as the item is set to the ground color, and a pattern in which the color of the makeup cosmetic indicated as the item to which the column belongs is superimposed and applied is displayed thereon. .

[0006] The sales promotion sheet according to the second aspect of the present invention is the sales promotion sheet according to the first aspect, wherein the makeup cosmetic is any one of a lipstick, an eye shadow and a blusher. There is a configuration that there is.

[0007]

Next, an embodiment of the present invention will be described.

FIG. 1 shows an embodiment in which the sales promotion sheet of the present invention is applied to lipstick sales promotion.

This sales promotion sheet is made of cardboard (thickness 1.
What is the impression when 7 types of foundations with different colors and 12 types of lipsticks with different colors are used in combination with each other on the surface of the sheet 1 in which the front and back sides of the sheet 1 are laminated with a plastic film. Table 2 showing a list as to whether or not will be printed is printed.

[0010] More specifically, Table 2 shows that the vertical 7
The column has 12 columns and 12 horizontal columns, and seven columns of the item column 3 on the left side of the column show seven different foundation colors of different colors. That is, in each of the columns of this item column 3, symbols such as “OC-B1”, “OC-C1”,..., Which symbolically represent the foundation color indicated by that column, are displayed. The inside is painted in the color of the foundation. By the way, "OC-B
"1" indicates a slightly brownish color in an ocher system, and "OC"
"-C1" indicates an ocher-based standard color. These symbols are commonly used by the manufacturer on foundation products to help customers identify colors. Further, a vertically long rectangular frame 4 is provided on the left side of the item column 3, and a heading 5 of “Foundation color” is displayed therein.

[0011] In addition, the upper part of Table 2 is an item column 6 of 12 horizontal rows.
Shows each of 12 kinds of lipsticks having different colors. That is, in each of the item columns 6, "SV
Symbols, such as “04”, “PU07”,..., Which symbolically indicate the color of the lipstick indicated by the column, are displayed, and the inside of the column is filled with the color of the lipstick. These symbols are also commonly used by the manufacturer on lipstick products so that customers can easily identify the colors. Note that a heading 7 indicating that the 12 types of lipsticks are further classified according to their characteristics is displayed above the item column 6.
That is, of the 12 types of lipsticks, the 7 types on the left have a special essence and have an esthetic effect on the lips, which are further classified into “SF type (Slim & Fit)” and “L type (Lasting)”. It is understood that it is done. In addition, the five types on the right side have an effect that they hardly fall off the lips and do not stick to other objects, and it can be seen that they are further classified into “SF type” and “L type”.

[0012] Each column 8 of seven columns and twelve columns surrounded by the above-mentioned item columns 3 and 6 has a column of the foundation shown in the item column 3 as an item of the vertical column to which the column belongs. A color is set as a ground color, and a pattern in which the color of the lipstick shown in the item column 6 is applied as an item of a horizontal row to which the column belongs is displayed thereon. In addition, in this design,
The color of the lipstick is drawn in the shape of a thick line, like a lipstick.

For example, the third column 9 from the left at the bottom (shown by hatching in the figure) belongs to the color "OC-E1" as the foundation color according to the item column 3 at the bottom, and is used as the color of the lipstick. Belongs to the color “PK138” according to the third item column 6 from the left, so the ground color in that column is
A symbol "OC-E1" is displayed on which a symbol "PK138" is applied.

[0014] Therefore, by providing the above-mentioned sales promotion sheet in a self-contained cosmetics store near the lipstick product display stand in an easily viewable state (pasted, put on the stand, etc.), the customer can use the lipstick. Even if you don't actually apply it to your lips, check if your own complexion (foundation color) is close to any of the seven foundation colors shown in Table 2 (or use (If you know the color symbol of the foundation you are in, select that color symbol) and follow the steps horizontally to select a lipstick color that works well with this Thus, the desired lipstick can be selected. When checking the actual color, as in the conventional case, look at the tester product and actually apply it to the hand. In this way, the lipstick can be selected while imagining the case where the lipstick is combined with the face color, so that the lipstick suitable for oneself can be easily selected.

Of course, not limited to the self-service store, even when the clerk faces the customer, the clerk looks at the customer's face, specifies the color of the foundation from the color, and sets the sales promotion sheet. The preferred lipstick color may be squeezed together with the customer by using Table 2 of the above.

Conversely, for a customer who wants to apply a lipstick of such a color, the user selects a foundation color that matches the color by using Table 2 of the above-mentioned sales promotion sheet. It can also be used for promotion of foundation.

It is to be noted that the sales promotion sheet may be integrally incorporated on the upper surface of the shelf 10 of the tester display shelf as shown in FIG. 2, for example. In that case, it is preferable that the lipstick tester products 11 are arranged in a row in the back side of Table 2 in an arrangement that matches the type of lipstick shown in the horizontal direction of Table 2. According to this example, while looking at Table 2 above, a lipstick color symbol having a favorable impression is selected, and the actual color can be confirmed by the tester product 11 of that color. Reference numeral 12 denotes a pencil-like lipstick tester used to beautifully shape the contours of the lips.

The sales promotion sheet may be distributed to customers as a single card or a booklet formed by folding a single sheet of paper on two or more sides. That is, the form need not necessarily be one sheet.

Further, in Table 2, it is not always necessary to divide the table linearly, and each column may be set to an appropriate shape such as a circle, an ellipse, or a vague indefinite shape. For example, as shown in FIG. 3, each column of the vertical item column 3 is displayed as a horizontally long ellipse, each column of the horizontal item column 6 is displayed in a shape imitating a lipstick, and each inner column 8 is displayed. It may be displayed as an ellipse that extends obliquely to the right.
However, each column 8 must display a pattern in which the color of the foundation is set to the ground color, and a color such as lipstick is applied thereon.

Note that the vertical items and the horizontal items may be interchanged with each other. of course,
There is no problem if the makeup cosmetic is not lipstick but eye shadow or blusher.

Next, an embodiment will be described.

[0022]

EXAMPLE The sales promotion sheet shown in FIG. 1 was placed near a lipstick display stand in a self-service cosmetic store. Then, actually, ten professional monitors were made to use the sales promotion sheet to select a lipstick suitable for themselves.
As a result, all of the ten monitors rated that, according to Table 2 of the above-mentioned sales promotion sheet, it was easy to squeeze the lipstick that suits him and the lipstick selection was easy.

[0023]

As described above, in the sales promotion sheet of the present invention, on the sheet surface, each color of a plurality of types of foundations having different colors and each color of a plurality of types of makeup cosmetics having different colors, Each color is displayed in the vertical and horizontal item columns together with the symbol that symbolizes the color. Each color of the above-mentioned foundation is set as a ground color, and a pattern in which each color of the makeup cosmetic is applied on top of each other is displayed in each column. The following table is provided. Therefore, if this sales promotion sheet is provided at the store, the customer can use his / her complexion (foundation color) shown in the above table without actually applying makeup cosmetics to the face. Color (or, if you know the color code of the foundation you are using, select that color code) and look at the fields that belong to that item. While pursuing, it is possible to select a color of the makeup cosmetic that is combined with this and gives a good impression. In this way, the customer can grasp the impression that the cosmetic is combined with the face color without actually applying the makeup cosmetic to the face at the self-store, so that the customer can find the impression that suits him / her. Makeup cosmetics can be easily selected. Also, at face-to-face stores, clerks can objectively present make-up cosmetics that match the customer's complexion using the table on the sales promotion sheet. Can be done.

[Brief description of the drawings]

FIG. 1 is an explanatory view showing a sheet surface according to one embodiment of the present invention.

FIG. 2 is a perspective view showing another embodiment of the present invention.

FIG. 3 is an explanatory view partially showing a table in still another embodiment of the present invention.

[Explanation of symbols]

 1 Sheet 2 Table 3, 6 Item column 8 Each column

Claims (2)

[Claims] 1. A sales promotion sheet used for sales promotion of makeup cosmetics, wherein a table having a plurality of columns in each of a vertical direction and a horizontal direction is displayed on a surface of the sheet, and a left end of the table has a vertical position. One row of columns is formed in an item column indicating items represented in each column in the vertical direction, and a horizontal single column at the upper end of the table is formed in an item column indicating items represented in each column in the horizontal direction. In each of the vertical and horizontal item columns, each color of a plurality of types of foundations having different colors is displayed together with a symbol representing the color, and in each column of the other item column, , Each color of a plurality of types of makeup cosmetics having different colors is displayed together with a symbol symbolizing the color, and each column in the table shows the color of the foundation indicated as an item to which the column belongs in the background color. And the item to which the column belongs Characterized by displaying a design in which the colors of the makeup cosmetics indicated as “1” are superimposed and applied. 2. The sales promotion sheet according to claim 1, wherein the makeup cosmetic is any of lipstick, eyeshadow and blusher.