JP3487746B2 - Skin color sample board - Google Patents

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a skin color sample board used for promoting sales of cosmetics in a cosmetics store or the like.

[0002]

2. Description of the Related Art Conventionally, in the field of cosmetics sales, a specialized salesperson conducts counseling at the store or at a sales destination while listening to the customer's skin condition and requests, and then selects and recommends an appropriate cosmetics product for sale. Is done (counseling method). On the other hand, recently, information about products has been flooded, and customers have come to have a certain degree of knowledge about products. Therefore, there is an increasing demand from customers to voluntarily select products. In addition, some customers feel uncomfortable with questions and counseling with sales staff. So, as a new form of cosmetics sales,
A method (self-method) in which a customer himself / herself selects and purchases cosmetics from a shelf has been proposed and is being implemented at convenience stores and the like.

[0003]

In the above-mentioned self-type sales floor, there are abundant sample products so that customers can select the cosmetics that suits them, but makeup cosmetics such as foundations and lipsticks are Since it is troublesome to actually apply or wipe on the face, normally,
The customer simply paints the sample on the back of his hand to check the color. However, since the color of the hand is different from the color of the face, it is difficult to judge whether the color of the sample is really suitable for you. Therefore, it is difficult for the customer himself to fully agree and select the color.

The present invention has been made in view of the above circumstances, and it is suitable for the customer because the customer can objectively grasp the color of his / her face in the cosmetics section, especially the self-system section. It is an object of the present invention to provide a skin color sample board from which makeup cosmetics can be selected.

[0005]

To achieve the above object, according to an aspect of the present onset Ming, a skin color sample plate used in promotional cosmetics, Shore A surface is divided into a plurality of small areas
It is formed of an elastic sheet material having a hardness of 40 to 20, and each small area has a reflectance of 4 due to the subtle warp formed on the surface.
It is set to 0-80% and is colored with different skin tones.
The skin color sample board that is used is the first gist.

[0006] Also, the present onset Ming, Among the above-mentioned skin color sample plate, in particular, the elastic sheet material, RTV silicone rubber
Rubber, vinyl chloride sol and soft polyurethane
The Der Ru skin color sample board and the second aspect.

[0007]

BEST MODE FOR CARRYING OUT THE INVENTION Next, embodiments of the present invention will be described.

FIG. 1 shows an embodiment of the skin color sample board of the present invention.

The skin color sample board 9 is prepared mainly for customers who want to purchase a foundation, and is made of an elastic sheet board (made of RTV silicone rubber) having a rectangular shape in plan view, and is somewhat flexible. The surface has subtle warts, giving it a texture and feel that is similar to the skin. The elastic sheet plate is vertically divided into seven small areas, and each small area is a color sample of seven different skin colors (Sample Nos. A to G). Of these color swatches, No. D placed in the center
The color shows the standard skin color of Japanese women.
The color of No. C shows a flesh color that is slightly redder than the standard color. The color of No. B above it is a lighter skin color than the color of No. C, and the color of No. A is a lighter skin color than the color of No. B. Further, the color of No. E shows a skin color with a slightly stronger yolk than the standard color of No. D, and a skin color darker than the color of No. F below it. The color of No. G under the color shows a darker skin color than the color of No. F.

The seven colors shown in Nos. A to G are
It is specified by the following method. That is,
First, the skin color of about 3000 women in their late teens to 60s was measured and the average value was used as the standard color (No. D). From the distribution of measured values (density, variation, etc.), No. A
.About.C and No. EG colors were determined.

The skin color sample board 9 is installed at a corner of a cosmetics self-selling system as shown in FIG.
It is used by the customer himself to objectively identify his or her skin color and select a foundation or the like that matches this.

In FIG. 2, reference numeral 3 is a circular table on which the flesh color sample board 9 is placed. Further, 4 is a personal computer main body (hereinafter abbreviated as “PC”), on which a touch panel 4a on the table 3 and a printer 5 are provided.
Are connected.

The touch panel 4a of the PC 4 is fixed from the upper surface of the table 3 by utilizing the adjacent two of the four pillars 7 for supporting the illumination lamp 20 standing upright in the center of the table 3. It is mounted at the height position, and the customer himself / herself can operate the touch panel 4a to receive a skin diagnosis on the screen. A mirror 10 is provided between the other two adjacent columns of the pillar 7.

The PC 4 is connected to a data input device 50, and a water sensor 8 and a skin temperature sensor (not shown) are connected to the data input device 50. Then, by using the moisture sensor 8 and the skin temperature sensor in accordance with the instruction of the touch panel 4a, the moisture content and the skin temperature of the skin can be measured. Then, the skin diagnosis of the customer is made based on the result of the inquiry on the screen and the measurement result of the water content and the skin temperature (including the environmental temperature).

In such a self-selling system corner, the customer can select a foundation suitable for himself / herself, for example, as follows. That is, first, the customer stands in front of the mirror 10, picks up the skin color sample board 9 placed on the table 3 and brings it close to the cheek, and the skin color of his or her face is one of the color sample boards of the skin color sample board 9 described above. Then, the closest color is specified, the touch panel 4a of the PC 4 is operated, a screen for selecting a foundation is selected, and the color sample No. of the closest color is input to the screen. Then, the foundation color determination table as shown in Table 1 below is displayed on the screen. As a result, the most suitable foundation color for the color of the color sample No. selected by the customer and the next most suitable foundation color can be found. It should be noted that the results of the skin diagnosis performed previously are also added to this data.

Therefore, the customer can select the foundation color that best suits him while referring to the recommended first and second candidate foundation colors on the screen. It should be noted that each foundation color is displayed with a predetermined name attached to the product.

[0017]

[Table 1]

As described above, according to the flesh color sample board 9,
In the self-sales corner, the customer can objectively grasp the color of his or her own face and can immediately select a foundation of a color suitable for it.

Moreover, since the flesh color sample board 9 has a texture and feel similar to that of the skin as described above, the customer selects the most suitable foundation sample for the flesh color sample board 9. By applying it to the color sample part, it is possible to experience to some extent the state where the foundation is actually applied to one's skin. Since the foundation does not penetrate into the skin color sample board 9, it can be easily wiped off with a wipe lotion or the like after application. You can also wash it off with detergent. Therefore, at the store,
The surface can be kept clean even after repeated use.

In the above example, the elastic sheet material of the skin color sample board 9 is made of RTV silicone rubber.
Not limited to this, various non-adhesive elastic sheets can be used. Then, in order to give the same flexibility as human skin, it is necessary to use Shore A having a hardness of 40 to 20. As such a material, the above-mentioned RTV
In addition to silicone rubber, vinyl chloride sol, soft polyurethane, etc. may be mentioned. The thickness of the elastic sheet material is not particularly limited, but is usually 3 to 10 m.
It is preferable to set m, especially about 5 mm.

It should be noted that the surface of the elastic sheet material is provided with a delicate grain pattern imitating the skin, and the unevenness difference and grain density of the grain pattern indicate the reflectance of the surface of the surface of the face. It is preferable to set the value so as to approximate the reflectance. That is, this is to make the surface condition of the skin color sample board 9 closer to the actual skin. Therefore, in the present invention
Is the reflectance, it is necessary that you set in the range of 40% to 80%.

Further, in the above example, the flesh color sample board 9 is composed of seven color samples having different colors, but the number of color samples is not limited to seven, and if there are a plurality of colors But there is no problem.

In the above example, the skin color sample board 9 is
The elastic sheet materials of the seven colors, which are color samples, are joined to each other at their end faces to form a rectangular shape. To enhance the strength, for example, as shown in FIG. Alternatively, the color sample portion 9a made of an elastic sheet material may be joined to the base 30 made of a rigid plastic body for use. Reference numeral 31 denotes a grip portion for holding the flesh color sample board 9 in a hand, and a hole 32 is formed in this portion. When the flesh color sample board 9 is not used, an appropriate place in the store (for example, as shown in FIG. 2 is shown. If it is a corner, it can be hung on the pillar 7).

As the flesh color sample plate 9, as shown in FIG. 3 (b), one having one side in the longitudinal direction curved in an arc can be used. According to this flesh color sample board 9, since the flesh color sample board 9 can be applied along the contour of the rounded cheek, there is no gap between the cheek and the flesh color sample board 9 and The color of the cheek skin can be directly compared.

Further, as the skin color sample plate 9, a donut-shaped one as shown in FIG. 4 can be used. According to this skin color sample board 9, the skin color sample board 9 can be applied to the cheeks so that the skin of the cheeks can be seen through the hole 33 in the center. The color can be directly compared.

Further, in the above example, the skin color sample board 9 of the present invention is installed in the corner of the self-selling system as shown in FIG. 2, and the touch panel 4a of the PC 4 is operated to display oneself on the screen. Although the foundation which suits the above is selected, the PC 4 and the touch panel 4a are not always required.
Need not be used. For example, a skin color sample board 9 is used to specify a color sample having a color close to that of one's own skin, and a sample of the foundation which is considered to be preferable is applied to the color sample.
After confirming the compatibility of skin color and foundation color,
You may purchase a foundation. Needless to say, the salesperson may perform counseling while showing the skin color sample board 9 to the customer, not only in the self-sale system corner but also in the corner where the salesperson performs the face-to-face sales. Even in that case, the judgment of the customer's skin color is shown not as a one-sided evaluation by the sales staff but as a result obtained in comparison with the color sample of the skin color sample board 9, which is an advantage that the customer can easily understand. Have.

The skin color sample board 9 of the present invention is not limited to foundations, but may be lipsticks, eye shadows, cheeks, etc.
It can be useful for selecting and purchasing various makeup cosmetics.

[0028]

As described above, according to the flesh color sample board according to claim 1 of the present invention, the customer himself or a sales person brings it close to the customer's face to compare the face color with the color sample. As a result, the customer himself / herself can objectively grasp the color of the customer's face. Therefore, after the customer himself is satisfied,
The effect is that a cosmetic suitable for the color can be selected. Moreover, the surface of the elastic sheet material of the skin color sample board
Has a specific Shore A hardness and a specific reflectance,
Since it has a feeling close to the skin of the face between, just apply the cosmetics on the surface of the skin color sample board instead of the customer's face.
Thus, it is possible to obtain an impression that is similar to that when the face is actually applied . Therefore, it has the advantage that the skin color as the compatibility of cosmetic Ri at a glance I <br/> or, Ru can make a selection of cosmetic more accurately.

A skin color sample board according to claim 2 of the present invention
The Shore A hardness of the surface is in the range of 40 to 20,
Ru der that an elastic sheet material of suitable material.

[Brief description of drawings]

FIG. 1 is a configuration diagram showing an embodiment of a skin color sample board of the present invention.

FIG. 2 is an explanatory diagram of a usage mode of the above embodiment.

FIG. 3A is a configuration diagram showing another embodiment of the present invention,
(B) is a block diagram showing another embodiment of the present invention.

FIG. 4 is a configuration diagram showing another embodiment of the present invention.

[Explanation of symbols]

9 skin color sample board

─────────────────────────────────────────────────── ─── Continuation of the front page (56) References JP-A-3-296627 (JP, A) JP-A6-117932 (JP, A) Practical application JP-A-6-51839 (JP, U) (58) Field (Int.Cl. ⁷ , DB name) A45D 44/00 G01J 3/52

Claims (2)

(57) [Claims] 1. A skin color sample plate used in promotional cosmetics, Shore A surface is divided into a plurality of small areas
It is formed of an elastic sheet material having a hardness of 40 to 20, and each small area has a reflectance of 4 due to the subtle warp formed on the surface.
It is set to 0-80% and is colored with different skin tones.
A skin color sample board that is characterized by being 2. The elastic sheet material is RTV silicone.
Any of rubber, vinyl chloride sol and soft polyurethane
Kadea Ru claim 1 skin color sample plate according.