JP2586659Y2 - Information sheet for makeup cosmetics - Google Patents

Description

[Detailed description of the invention]

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a makeup cosmetics information sheet used when a cosmetics sales clerk recommends makeup cosmetics such as lipstick and eyeshadow to a customer at a store or the like.

[0002]

2. Description of the Related Art Conventionally, in the sale of cosmetics, a professional sales person has been conducting recommended sales of cosmetics while consulting customers at stores or on-site sales. And at this time, the contents of the consultation that the customer gives, I want cosmetics that match my skin, I want to bring out my personality,
Those who want to make up for the shortcomings of face making up the top spot.

[0003] In order to respond to such customer's demands, sales staff counsel the customer's skin condition and provide basic makeup such as lotion and cream, and base makeup cosmetics such as foundation. Recommendations have been made on suitable cosmetics. That is, during the interaction with the customer, or from the measurement result by the skin property measuring device or the like, the salesperson judges the customer's skin property or skin condition, and recommends a cosmetic suitable for the customer based on the judgment. It has become.

[0004]

As described above, in the case of basic cosmetics and base makeup cosmetics, it is necessary to judge the skin condition of the customer, give advice based on the judgment result, and recommend compatible cosmetics. Theoretical recommended sales methods have been established. However, point makeup cosmetics having a large number of colors, such as lipstick and eyeshadow, cannot be recommended and sold in a reasonable manner like basic cosmetics, etc., and are selectively purchased by customers according to their own sensitivity, that is, likes and dislikes. The overwhelming majority of the sales were done, and the fact was that a systematic recommended sales method by sales staff had not yet been established.

[0005] That is, conventionally, for point makeup cosmetics such as lipstick, eye shadow, etc., customers have to purchase only by selecting a desired color from a large number of color numbers. It is difficult for sales clerks to give advice such as "suitable" or "not suitable" in consideration of the customer's skin color, etc. Was often unconvincing to the customer. As a result, with regard to point makeup cosmetics, customers themselves often select products that do not always meet the demand for "cosmetics that suit their own and bring out their individuality." I was

[0006] The present invention has been made in view of the above-described circumstances, and when selling point makeup cosmetics such as lipstick and eyeshadow, it is necessary to fully understand the customer's preferences while providing the customer with a good taste. It is an object of the present invention to provide a makeup cosmetic information sheet capable of theoretically and accurately recommending a suitable cosmetic.

[0007]

Means for Solving the Problems To achieve the above object, the makeup cosmetic information sheet of the present invention has the following structure. That is, each color of a plurality of cosmetics presenting different colors on coordinates where the color tone of the cosmetic is taken on one axis of the vertical axis and the horizontal axis and the hue of the cosmetic is taken on the other axis.
To respond to the tone and hue of the above-described cosmetics in a color display that displays the
That in a predetermined position as well as distribution display, the cosmetics in the axial and the same direction of the axis taking the hue, the hue of each line and the cosmetics categorizes base color hue of the skin in a plurality of systems And a display unit that indicates the correlation with the display.

[0008]

[Action] As described above, in the makeup cosmetic information sheet of the present invention, the vertical axis and the horizontal axis either to the cosmetic color tone and hue and coordinate on the Tsu bets each, different colors
The color display that displays each color of multiple cosmetics exhibiting
Be distributed displayed in a predetermined position corresponding to the color and hue of粧料 Rutotomoni, cosmetics in the axial and the same direction of the axis taken the hue of each classifying base color hue of the skin in a plurality of systems for is provided a display unit for displaying the correlation between the hue of the system and cosmetics, together with the base color hue of the customer's skin, after grasping the cosmetic color tone and hue of customer preferences, the coordinates Thus, the cosmetic can be recommended while reasonably explaining the correlation between the hue of the skin base color and the hue of the cosmetic. Therefore, based on the base color of the customer's skin, it is possible to grasp the customer's preferences and make a precise and systematic recommendation of cosmetics, so that customers can select or sell cosmetics only from their own preference. It is possible to solve the problem that a staff member makes a recommendation without giving a clear understanding of customer preferences.

[0009]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiments of the present invention will be described below in detail with reference to the drawings.

FIG. 1 shows an embodiment of the makeup cosmetic information sheet of the present invention. As shown in the figure,
This makeup cosmetic information sheet (1) is a combination of a so-called A4 size sheet A (11) and a sheet B (21) of the same size, and is placed at each corner so that the back sides face each other. A binding portion (2) through which a ring member is inserted is provided so as to be expandable.

The sheet A (11) is an information sheet for lipstick and has a configuration as shown in FIG. In other words, the heading "Select lipstick that looks good on your skin color / blends in" at the top using A4 size sheet in landscape orientation (12)
And a name (13) of “lip color chart”, and a lip color chart (14) is displayed below the name. The lip color chart (14) has a lipstick hue on the upper horizontal axis (15), and the leftmost "from blue tint" and the rightmost "from yellowish" from the center where "hue" is displayed. Is displayed, and the inside of the rectangular frame is vertically divided in the middle by a dividing line, and the vertical axis (1
6) Take the lipstick tone (color tone), and divide it vertically into three parts, such as "soft (soft)" at the top, "medium (calm)" at the middle, and "strong" at the bottom. , The rectangular frame is divided into three upper and lower sections by a dividing line.

The lip color chart (14)
On the lower side, a display section (17) is provided along the horizontal axis, which indicates the correlation between the hue of the skin base color and the hue of the cosmetic. That is, the hue of the base color of the skin is classified into three systems such as “PO (pink ocher) skin”, “OC (ocher) skin”, and “YO (yellow ocher) skin”. Arrows extending from the center to the left and right ends are displayed in three vertical lines for each system. Then, for the “PO skin”, a display of “adapted” on the left side corresponding to “from blue” of the lipstick hue and “appears” on the right side corresponding to “from yellowish” are displayed. "Y
By performing the opposite display for "O-based skin",
What hue lipstick is compatible with which type of skin color,
Alternatively, it indicates the correlation between the hue of the base color of the skin and the hue of the lipstick, such as whether or not it shines. In addition, for the “OC skin” located in the middle of the above three categories, neither “above” nor “shines” is displayed, but this is the “OC skin”. This indicates that the lipstick can be equally blended and shine even if the hue of the lipstick is “from blue” or “from yellow”.

As described above, the hue and color tone of the lipstick are plotted on the horizontal axis (15) and the vertical axis (16), and the correlation between the hue of the skin base color and the hue of the lipstick is plotted along the horizontal axis. A manufacturer using the sheet A (11) manufactures the display unit (17) based on the hue and color tone of the lipstick taken on the vertical and horizontal axes (15) and (16). A plurality of types (in this embodiment, 56 types) of lipstick colors are distributed and displayed, as shown by a horizontally long elliptical color display (18) in FIG.

On the sheet A (11), as shown in FIG.
No.), PK-105 (Pink No. 105), and a transparent sheet (1) displaying a lipstick color number (19a).
9) can be overlapped and bound at the binding section (2). The color number (19a) displayed on the transparent sheet (19) is represented so as to correspond to the lipstick color display (18) distributed and displayed on the sheet A (11). By stacking on (11)
As shown in FIG. 4, the color number (19a) is correspondingly displayed below the lipstick color display (18). It should be noted that “●” marks (19b) attached to some of the color numbers (19a) indicate that the color is a new color of the season.

On the other hand, the back surface of the sheet A (11) is as shown in FIG. That is, in the center of the upper part of the seat, the heading “Basic lip makeup technique” (3
A rectangular frame divided into two right and left parts is formed under 1), and a subheading A (32) is provided on the left side of the square frame. Under the subheading A (32), a schematic diagram (33) showing how to draw a lip line imitating the shape of a lip, and "Plenty of lipstick on a lip brush and trimming the corners of the brush tip Let's draw a linker. "And" When using a lip brush, use a good one. " On the right side, a photo (35) of the appearance of cosmetics and utensils (lip brush) related to lipstick is placed, and the advertisement phrase, product name and price of the product are attached above and below the photo (35). ing. Further, under the square frame, a subheading B (36) titled "Lip make-up technique in such a case" is attached, and the lower part is divided into four blocks, each of which is divided into ""Largelips","Smalllips","Darklips","Lips with noticeable vertical wrinkles"
Thus, an item name (37) in which features such as the shape of the lips are classified is given. Under each item name (37), a description (38), such as lip makeup points, is described along with a schematic lip (33) of the lip in association with each item. For example, under the "Large lips" item, "-Remove the linker on the lips with a foundation.-For both upper and lower lips, draw the center part as the lip line, and the diagonal line slightly inside -Finally, lightly press with a tissue to reduce gloss. * Be careful because lipsticks that are too bright or too bright may accentuate the lips. "

Sheet A (11) configured as described above
Can be used to recommend a lipstick to a customer, for example, as follows. First, while showing the surface of the sheet A (11) to the customer, the hue of the base color of the customer's skin, that is, the color of the foundation used by the customer, and the color of the bare skin when the customer does not use the foundation. Is a pink ocher system, an ocher system, or a yellow ocher system. This determination can be made visually by a salesperson, or by asking the color of the foundation used by the customer.

Next, regarding the color tone of the lipstick,
Ask the customer's preference from among "soft", "calm" and "strong". Further, the user is asked whether the favorite hue of the lipstick, the hue of the lipstick conventionally used, is closer to "than blue" or "than yellow". At this time,
The correlation between the hue of the skin base color determined as described above and the hue of lipstick will be described. In other words, lipsticks with a hue of more than blue are applied to pink-ocher skin, and lipsticks with a hue of more than yellow are shined. Explain that lipsticks with more hues are shining. In this way, by associating the hue of the base color of the skin with the hue of the lipstick, and clearly indicating whether the makeup will be "adapted" or "shines", the customer can remove the lipstick only from his own preference. It is possible to prevent such a problem that the user intends to make a “fit-up” make-up with “make-up” makeup.

Then, as described above, the hue of the base color of the customer's skin, the color tone and the hue of the desired lipstick are checked, and the distribution is displayed while explaining the correlation between the base color of the skin and the color of the lipstick. A lipstick having an optimal color can be recommended from among a plurality of lipstick color indications (18). In other words, if a customer whose base color is pink ocher wants a lipstick with a hue that matches the skin color with a calm tone, the ten lipsticks indicated in the block (A) in FIG. 2 are recommended. And
I add the explanation that it is more adaptable to the left side, that is, bluer. Then, as shown in FIG. 4, the transparent sheet (19) on which the lipstick color number (19a) is displayed is superimposed on this sheet A (11), and the selected lipstick color number is checked and provided to the customer. . At this time, instead of selecting only one color in the block (A) from the beginning, a color number of two or three colors is selected, the actual color is selected, and one of the colors is finally selected. You may make it. After making the recommendation of the lipstick in this way, by showing the back of the sheet A (11), the lip makeup technique is explained according to the characteristics of the lips of the customer, and other cosmetics related to the lipstick And recommendation of equipment.

FIG. 6 shows the sheet B (21). This sheet B (21) is an information sheet for eyeshadow, and has a heading (22) of "selecting an eye shadow that shines on your skin color / adaptation" and a name (23) of "eye color chart" at the top. , And an eye color chart (24) is shown below. The eye color chart (24) has the same configuration as the sheet A (11), which is the lipstick information sheet. That is,
The upper horizontal axis (25) shows the hue of the eye shadow ranging from "from blue (feminine color)" to "from yellow (natural color)", and the vertical axis (26)
The upper part is classified as "soft", the middle part is "medium" and the lower part is classified as "strong". Also, on the lower side of the eye color chart (24), the hue of the skin base color and the hue of the eye shadow are arranged along the horizontal axis, just like the lipstick information sheet A (11). A display unit (27) showing the correlation is provided.

As described above, the hue and the color tone of the eye shadow are set on the horizontal axis (25) and the vertical axis (26), and the hue of the skin base color and the hue of the eye shadow are set along the horizontal axis. The sheet B (2) is provided based on the hue and color tone of the eyeshadow displayed on the vertical and horizontal axes (25) and (26) while the display section (27) indicating the correlation is provided.
A plurality of types (six types in this embodiment) of eyeshadow colors manufactured by the manufacturer using (1) are displayed as shown by a color display (28) in FIG. Note that the eye shadow targeted by this embodiment is a set of three colors, a main color, and a bright color and a dark color corresponding to the main color, so that the image can be easily grasped. In addition, display is performed using a pattern in which the hue is gradually changed.

The back surface of the sheet B (21) is as shown in FIG. 7, and is basically the same as the sheet A (11), which is an information sheet for lipstick, like the above-mentioned front surface. . That is, a square frame is formed under the heading "41 basic techniques of eye makeup" at the center of the upper part of the sheet, and is divided into two parts on the left and right. 42) is attached. Under the subheading A (42), a schematic diagram (43) showing how to draw an eye shadow simulating the shape of an eye.
And an explanatory note (44) corresponding to the schematic diagram (43). Further, on the right side, an external appearance photograph (45) of the cosmetics and tools related to the eyeshadow is placed, and the advertisement phrase, the product name and the price of the product are shown in the photograph (4).
5) is attached above and below. In addition, below the square frame,
A subheading B (46) titled “Eye-making technique in such a case that“ makes your face attractive ”” is attached, and the lower part is divided into four blocks, each of which “I want to make use of single and deep double eyes”, Item names that categorize the features around the eyes, such as "small eyes large", "clear swelling eyes", "plenty hollow eyes" (4
7) is attached. Under each item name (47), a description (48), such as an eye makeup point, corresponding to each item is schematically shown in the same manner as the lip makeup point description on the sheet A (11). Figure (43)
It is described with.

The method of using the sheet B (21) is the same as that of the sheet A (11), and a description thereof will be omitted. The sheet A (11) and the sheet B (21) are integrally combined at the binding section (2). However, for a customer who plans to purchase only one of lipstick and eyeshadow. Since only one of the sheets needs to be used, each sheet may be prepared alone. Also, sheet A (11)
In each of sheet B and sheet B (21), the vertical axis represents the hue of the cosmetic, and the horizontal axis represents the color tone of the cosmetic.
A display unit for the base color of the skin may be provided along the vertical axis.

For customers who wish to purchase a combination of lipstick and eyeshadow, a booklet (51) entitled "Point Make Advice Personal Makeup Advice BOOK" shown in FIG.
Can be used. This booklet (51) is formed by binding a plurality of rectangular sheets in a horizontally long state, using a combination of lipstick and eyeshadow to make up the makeup of the customer's face according to the preference of the customer. The advice for realization is described in a plurality of items. That is, the third page of this booklet (51) includes FIG.
, A heading (52) of “Degree of makeup finish (preference is natural makeup or sharp makeup?)” Is attached, and natural makeup I and
Sheets showing each of II and sharp makeup examples are shown by photographs of the face, and it is possible to confirm what kind of finish is preferred while showing the sheets to customers. Then, from the next page, for example, FIG.
As shown in the figure, a heading (53) of "Natural makeup technique" is attached, and below it, cosmetics such as eyeshadow used for realizing the makeup and a method of using each cosmetic are displayed. Advice sheets for makeup techniques are provided. In addition, from the following pages, explanations on color coordination between lipstick and eyeshadow, “make-up and TPO, fashion” as “basic of color matching”, “lipstick and eyeshadow”, and “compatibility of TPO and makeup” Are arranged on the sheet. In the description of the color coordination between the lipstick and the eyeshadow, the lipstick information sheet A (11) and the eyeshadow information sheet B (21) can be used.
Further, after the page described above, a sheet that describes in detail how to use various cosmetics, such as "How to apply eye makeup", "How to apply lipstick", "How to draw eyebrows", follows. Is arranged.

Therefore, for a customer who purchases a combination of lipstick and eyeshadow and visits the store with a desire to make up his face in accordance with his preference, the above booklet By using (51), it is possible to recommend and sell products while giving full-scale advice over time.

[0025]

As described above, according to the invention], makeup cosmetics information sheet of the present invention is the vertical axis and the horizontal axis either to the cosmetic color tone and hue and coordinate on the Tsu bets each, a different color
The color display that displays each color of multiple cosmetics presented
Fee tone and The rewritable distribution displayed in a predetermined position corresponding to the hue, the cosmetics in the axial and the same direction of the axis taken the hue of each classifying base color hue of the skin in a plurality of systems strains and cosmetics to become provided a display unit for displaying the correlation between the hue of, together with the base color hue of the customer's skin, after grasping the cosmetic color tone and hue of customer preferences, the coordinates Thus, it is possible to recommend cosmetics while reasonably explaining the correlation between the hue of the skin base color and the hue of the cosmetics. Therefore, by using this makeup cosmetic information sheet, based on the base color of the customer's skin, the customer's preferences can be grasped and the systematized accurately .
Problems that customers can select cosmetics based on their own preferences, or that salespeople make recommendations without knowing exactly the preferences of customers. Can be completely eliminated.

[Brief description of the drawings]

FIG. 1 is an explanatory view showing one embodiment of an information sheet for makeup cosmetics of the present invention.

FIG. 2 is an explanatory diagram of a front surface of a sheet A in the embodiment.

FIG. 3 is an explanatory diagram of a transparent sheet in the above embodiment.

FIG. 4 is an explanatory view of a state in which the transparent sheet is overlaid on the surface of the sheet A.

FIG. 5 is an explanatory diagram of a back surface of the sheet A.

FIG. 6 is an explanatory diagram of a surface of a sheet B in the embodiment.

FIG. 7 is an explanatory diagram of a back surface of the sheet B.

FIG. 8 is an external perspective view of a booklet in the embodiment.

FIG. 9 is an explanatory diagram showing an example of a sheet in the booklet.

FIG. 10 is an explanatory diagram showing another example of a sheet in the booklet.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Information sheet for makeup cosmetics 2 Binding part 11 Sheet A 14 Lip color chart 15, 25 Horizontal axis 16, 26 Vertical axis 17, 27 Display part 18, 28 Color display 19 Transparent sheet 21 Sheet B 24 Eye color chart 51 Booklet

──────────────────────────────────────────────────続 き Continued on the front page (58) Field surveyed (Int. Cl. ⁶ , DB name) G09F 5/04 A45D 40/00 G01J 3/52 G06C 3/00 321

Claims (1)

(57) [Scope of request for utility model registration] 1. An axis (1) of one of a vertical axis and a horizontal axis.
The color display (18) for displaying each color of a plurality of cosmetics presenting different colors on coordinates where the color tone of the cosmetic is set to 6) and the hue of the cosmetic is set to the other axis (15). And distribution display at predetermined positions corresponding to the hue and hue of
The hue of the base color of the skin is classified into a plurality of systems along an axis in the same direction as the axis (15) for taking the hue of the cosmetic, and the correlation between each system and the hue of the cosmetic is shown. An information sheet for makeup cosmetics, comprising: a display section (17).