JP2001154589A - Tool for sales promotion - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a tool for sales promotion which is capable of rapidly, visually and impressively presenting the effects of conditioning materials to provide an excellent finish and foundation materials to customers by stepwise superposing these materials on the bare skin and has a high appealing effect. SOLUTION: This tool has a basic sheet 1 which is provided with a face display part at its center, left sheets 2 to 4 which are printed with the face display part 8 of a left half in the arrangement coinciding with the left half of the face display part 8 of the basic sheet 1 superposed on the left half of the basic sheet 1 and right sheets 5 and 6 which are printed with the face display part 8 of a right half in the arrangement coinciding with the right half of the face display part 8 of the basic sheet 1 superposed on the right half of the basic sheet 1. The left sheets 2 to 4 and the right sheets 5 and 6 are respectively so colored that the skin portions of the face display part 8 made to appear by alternately turning over these sheets turn to the changing colors of the skin stepwise coated with cosmetics.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sales promotion tool used for sales promotion of cosmetics.

[0002]

2. Description of the Related Art Conventionally, in sales of cosmetics, a specialized salesperson has been selling cosmetics to a customer at a store or a visiting sales destination based on a cosmetics promotion information sheet distributed from a cosmetics manufacturer. . As the information sheet, a type of cosmetics and a method of using the cosmetics, which are typically printed on the surface of a sheet made of rectangular cardboard or a thin plastic plate, are used. The condition of the patient, and according to the result,
It recommends the best cosmetics and presents this sheet to the customer to explain how to use it.

[0003]

However, the explanation of the method of caring for the skin with basic cosmetics and the explanation of the new products are as follows.
Even if it can be easily performed using an information sheet, it is not easy to recommend a makeup cosmetic according to the skin color. In particular, the effect of using a base material or a compensation material is difficult to understand unless it is actually applied over the skin. It is difficult to judge. Therefore,
It is difficult for the customer himself to fully understand and select the base fee and compensation fee.

[0004] The present invention has been made in view of such circumstances, and provides a visual and impressive effect in a short time on the effect of a base material or a compensating material which is excellently finished by layering it on bare skin step by step. Its purpose is to provide highly appealing sales promotion tools that can be presented to customers.

[0005]

In order to achieve the above-mentioned object, the present invention provides a basic sheet having a face display portion which shows a person's face viewed from the front in the center, and a left half of the basic sheet. A plurality of left sheets on which the left half face display section is printed in an arrangement corresponding to the left half of the face display section of the basic sheet, and a right side of the basic sheet face display section which is superimposed on the right half of the above basic sheet. A plurality of right sheets on which the right half face display section is printed in an arrangement matching the half, and the leftmost sheet group and the all right sheet group are superimposed on the left and right on the basic sheet, and The skin of the face display on the left and right sheets
Both are colored with the bare skin color, and the skin part of the face display part that appears by turning over the left sheet group and the right sheet group alternately,
The first gist is a sales promotion tool that is colored so that the skin color is changed stepwise by applying makeup.

[0006] Among the above-mentioned sales promotion tools,
In particular, the right and left skin portions of the face display portion of the basic sheet, which appears while leaving the last sheet, alternately turn over the left and right sheet groups stacked on the basic sheet, and are finally finished. The remaining half of the face display portion of the basic sheet, which is turned over the last sheet, is colored in the same color as the bare skin color. The second point is that the skin portion of the face display portion, which appears by alternately turning over the left sheet group and the right sheet group, is a state in which a base material is applied on bare skin, and a state in which a correction material is applied thereon. And a state in which a foundation is applied thereon, and a state in which a finish is applied thereon.
The one that each skin color is colored so as to appear as a step change is defined as a third gist.

Further, among these sales promotion tools, in particular, the left sheet group and the right sheet group are bound side by side on a basic sheet by a binding ring. Are formed in a booklet shape as a fourth gist, and on the back surface of the basic sheet,
A fifth aspect is provided with a holder for standing up, the whole being held in a standing posture.

[0008]

Next, an embodiment of the present invention will be described.

FIG. 1 shows an embodiment of the present invention. This sales promotion tool is composed of three left sheets 2 to 4 which overlap the left half of the basic sheet 1 on the basic sheet 1 which is slightly elongated in plan view, and a right half of the basic sheet 1 The two right sheets 5 and 6 which overlap each other are overlapped as shown in the figure, and the upper ends thereof are bound together by a binding ring 7 to form a booklet as a whole. As shown by, it can be turned up from the near side.

The base sheet 1 and the left and right sheets 2 to 6 are arranged side by side, each of which has a center,
A face display section 8 composed of an illustration showing a woman's face viewed from the front is provided in the same shape and the same arrangement, and the face display section 8 is provided on the basic sheet 1 and the left and right sheets 2 to 6.
Are colored with different colors so as to change stepwise.

Hereinafter, each configuration will be described while turning the left and right sheets 2 to 6 in accordance with the actual use procedure.

First, this sales promotion tool is as shown in FIG. 2 in an initial state in which none of the sheets 2 to 6 is turned, and the left sheet 2 and the right sheet 5 are arranged side by side.
One face display section 8 is formed. As for the skin color of the face display section 8, both the skin color of the left half belonging to the left sheet 2 and the skin color of the right half belonging to the right sheet 5 are colored to the bare skin color (slightly dark skin color). .

[0013] On the left side of the left sheet 2, a catchphrase sentence 9 is displayed in a vertical writing, "the more the layer, the more beautiful it is."
And the sentence 11 of "Turn in order." Further, below that, a reference numeral 12 of "" is displayed to indicate the order in which the left sheet 2 is turned.

On the other hand, a circular frame 13 is provided at the upper right of the right sheet 5, and the character 14 of "Suppon" is displayed therein. Thereby, the left and right seats 2, 5
It can be seen that the skin color of the face display section 8 indicated by is the color of the bare skin (so-called “suppin”). The right seat 5
Is displayed at the lower right of the symbol 15 to indicate the order in which the right sheet 5 is turned.

Next, a state in which the left sheet 2 is turned is shown in FIG.
Shown in In this state, when the left sheet 2 is turned, the left sheet 3 below the left sheet 2 appears. The right half remains the right seat 5.

At the upper left of the left sheet 3, a round frame 16 is provided, in which a character 17 of "base charge" is displayed. Thus, it can be seen that the skin color of the face display section 8 indicated by the left sheet 3 is the skin color obtained by applying the base material on the bare skin. Then, the skin color of the left half of the face display section 8 is colored to be slightly brighter than the color of the bare skin of the right half. At the lower left of the left sheet 3, a product photograph 18 of the base material is displayed together with the product name 19, and on the right side thereof, a sentence 20 indicating the function of the base material "Transparency is improved" is displayed. ing. Below this, a reference numeral 21 of "" is displayed to indicate the order in which the left sheet 3 is turned.

Next, a state in which the right seat 5 is turned over is shown in FIG.
Shown in In this state, when the right sheet 5 is turned over, the right sheet 6 thereunder appears. The left half remains the left seat 3.

At the upper right of the right seat 6, a round frame 22 is provided, in which a character 23 of "compensation fee" is displayed. Thereby, it can be seen that the skin color of the face display section 8 indicated by the right sheet 6 is the skin color obtained by further applying a correction material on the skin to which the base material has been applied. Then, the skin color of the right half of the face display section 8 is colored to be lighter than the skin color of the left half to which the base material has been applied. Below the circular frame 22, a sentence 24 indicating the function of the retouching fee is displayed in vertical writing, "Brighter the skin and more transparency." Then, between the sentence 24 and the face display section 8, product pictures 25 of three kinds of compensation charges are
These are displayed together with the product names 26. In order to indicate that these refills are new products, the letters 28 of “NEW” surrounded by a circle 27 are added to the left side of the product photograph 25. In addition, below the sentence 24, reference numeral 2 of "" for indicating the order of turning the right sheet 6 is used.
9 is displayed.

Next, a state in which the left sheet 3 is turned over is shown in FIG.
Shown in In this state, when the left sheet 3 is turned, the left sheet 4 below the left sheet 3 appears. The right half remains the right seat 6.

At the upper left of the left sheet 4, a round frame 30 is provided, in which a character 31 of "Foundation" is displayed. Thus, it can be seen that the skin color of the face display section 8 shown by the left sheet 4 is the skin color obtained by further applying a foundation on the skin on which the base material and the compensation material have been applied. Then, the skin color of the left half of the face display section 8 is colored brighter and more transparent than the skin color of the right half to which the retouching agent has been applied. Below the round frame 30, a sentence 32 indicating a foundation function of "upper skin-like transparency" is displayed in vertical writing. Under the sentence 32, product pictures (two kinds of pictures, powder type and liquid type) 33 of the foundation are displayed together with their product names 34. Below this, a reference numeral 35 of "" is displayed to indicate the order in which the left sheet 4 is turned.

Next, FIG. 6 shows a state in which the right sheet 6 is turned up.
Shown in In this state, when the right sheet 6 is turned over, the lower right half of the basic sheet 1 appears. The left half remains the left seat 4.

At the upper right of the basic sheet 1, a round frame 36 is provided, in which a character 37 of "finishing fee" is displayed. Thus, it can be seen that the skin color of the face display section 8 shown in the right half of the basic sheet 1 is the skin color obtained by further applying a finish on the skin on which the foundation has been applied. Then, the skin color of the right half of the face display section 8 is colored brighter and more excellent in transparency than the skin color of the left half to which the foundation has been applied. Also, below the round frame 37, a sentence 38 indicating the function of the finishing charge, "Give shine to increase the transparency further."
Is displayed. Under the sentence 38, a product photograph 39 of the finishing fee is displayed together with a product name 40.

Next, the state in which the left seat 4 is turned is shown in FIG.
Shown in In this state, when the left sheet 4 is turned, the left half of the basic sheet 1 below the left sheet 4 appears, and as a result, the entire basic sheet 1 appears.

The skin portion of the face display section 8 shown in the left half of the basic sheet 1 is colored with a slightly darker skin color, which is the same as the bare skin color shown in the initial state. In the vertical writing, a sentence 41 indicating the difference between the left and right skin colors, "Hey, this is different."

The back side of the basic sheet 1 is shown in FIG.
As shown in (b), a holder 50 is provided for holding the basic sheet 1 on which the sheets 2 to 6 are attached, standing slightly above a horizontal plane in a state where the basic sheet 1 is tilted slightly backward.

The holder 50 is constructed by assembling a single cardboard sheet 50a adhered to the back side of the basic sheet 1, and has a shape as shown in FIG. I have. That is, in the center of the cardboard sheet 50a, a notch 53 having a shape like a ginkgo leaf having two small concave portions 51 on the upper side, and having acute small protrusions 52 on the left and right bulging portions, respectively. The fold 5 indicated by the dashed line in the portion surrounded by the cut 53 is formed.
4 and a portion between two parallel folds 55 (shown by dashed lines) extending vertically therefrom are integrally attached to the back surface of the basic sheet 1. Note that the sticking portions are indicated by oblique lines R and R '.

Then, after raising the left and right surfaces 56 along the two folds 55, the surface 57 above the fold 54 in the portion surrounded by the cut 53 is raised and provided on the upper side of this surface 57. Small recess 51 and left and right surfaces 56
8 (b) by fitting the sharp notch provided in the notch (the trace of the left and right small projections 52 provided in the notch 53).

The sales promotion tool can be installed on a display shelf or on a sales counter in a cosmetics store or the like. Then, when the clerk of the cosmetics store recommends a base fee, a compensation fee, and the like to the customer, the clerk can explain the operation and effect while turning over the same. Also,
Customers who are interested in the use of a base charge or the like can turn over this at a store to help understand its effects.

As described above, according to the sales promotion tool, the left and right sheets 2 to 6 superimposed on the basic sheet 1
By turning over alternately, you can see the changing skin color by applying makeup in the order of bare skin → foundation fee → compensation fee → foundation → finish fee, in order, step by step,
The use of these cosmetics has an advantage that the user can strongly feel how it is involved in finishing. In particular, by turning the left sheet 4 at the end, the real face shown in the left half of the basic sheet 1 appears, so that a large drop between the finished skin color and the bare skin color can be realized. , The appeal effect is high.

According to the sales promotion tool,
The customer can see and see how the skin color changes by using the base charge and the compensation, so he / she can be convinced and purchase cosmetics such as the base charge. it can.

In the above example, a total of five sheets, that is, the left sheet 2 to the right sheet 5 and the right sheet 6 are used, and the bare skin → the base material → the compensation material →
5 which changes by applying foundation → finish fee and makeup
Although the skin color at each stage is indicated, the number of stages at which the skin color changes can be appropriately set. For example, the step of applying a makeup or finish may be omitted, and after the finish is applied, the step of applying a makeup cosmetic such as a lipstick or an eye color is indicated to `` make the makeup look good ''. You can also emphasize the “finish condition”.

The face display unit 8 shown on each of the sheets 1 to 6
Although an illustration is used in the above example, an actual face photograph of a person may be used. The sentence 9 and the like and the product photograph 18 and the like displayed around the face display unit 8 are not always necessary.

Further, in the above example, the left and right sheets 2 to 6 superimposed on the basic sheet 1 are formed as a booklet of a type that is turned up by using the binding ring 7. The method is not limited to this, and an appropriate method can be adopted. For example, as shown in FIG. 9, the left and right edges are bound by a binding ring 7 and the left and right sheets 2 to 2 are bound.
6 may be alternately turned left and right. Of course, there is no problem if these sheets 2 to 6 are used without being bound and are simply overlapped on the basic sheet 1. In this case, it is desirable to provide an insertion portion for receiving the left and right sheets 2 to 6 at the lower edge portion of the basic sheet 1 and to stand up or to use it in a state of being placed horizontally without standing up.

Further, in the above example, the face display section 8 colored with the color of the bare skin is shown in the left half of the basic sheet 1 finally appearing to emphasize the difference between the skin color of the finished face in the right half. However, it is not always necessary to set in this way, and may end with a finished face.

[0035]

As described above, according to the sales promotion tool of the present invention, the left and right sheets stacked on the basic sheet are alternately turned to make up and change the skin by applying makeup. The colors of the can be seen step by step,
The use of these cosmetics has an advantage that the user can strongly feel how it is involved in finishing. Then, even if the customer does not actually use cosmetics such as a foundation charge and a compensation, the user can visually see how the skin color changes when these are used. Therefore, there is an advantage that these cosmetics can be purchased with assurance.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram showing a configuration of an embodiment of the present invention.

FIG. 2 is an explanatory diagram showing a configuration of an embodiment of the present invention.

FIG. 3 is an explanatory diagram showing a configuration of one embodiment of the present invention.

FIG. 4 is an explanatory diagram showing a configuration of one embodiment of the present invention.

FIG. 5 is an explanatory diagram showing a configuration of one embodiment of the present invention.

FIG. 6 is an explanatory diagram showing a configuration of one embodiment of the present invention.

FIG. 7 is an explanatory diagram showing a configuration of one embodiment of the present invention.

FIG. 8A is an explanatory view showing a state in which the holder is spread on the back surface of the above embodiment, and FIG. 8B is a side view showing the embodiment in a state where the holder is raised by the holder.

FIG. 9 is an explanatory diagram showing a configuration of another embodiment of the present invention.

[Explanation of symbols]

 1 Basic sheet 2-4 Left sheet 5,6 Right sheet 8 Face display

Claims (5)

[Claims] 1. A basic sheet provided with a face display section showing a human face viewed from the front in the center, and a layout overlapping the left half of the basic sheet and matching the left half of the face display section of the basic sheet. A plurality of left sheets with the left half face display printed thereon, and a right half face display printed on the right half of the basic sheet in an arrangement matching the right half of the face display of the basic sheet With a plurality of right sheets, the left and right sheets on the basic sheet are superimposed with all the left sheet groups and all the right sheet groups, and the skin parts of the face display sections of the left and right sheets that come to the top are
Both are colored with the bare skin color, and the skin part of the face display part that appears by turning over the left sheet group and the right sheet group alternately,
A sales promotion tool characterized in that each of the tools is colored so as to give a changing skin color by being applied step by step. 2. The left and right sheet groups superimposed on the basic sheet are alternately turned over, and the skin portion of the right half or the left half of the face display portion of the basic sheet appearing leaving the last sheet is the final one. The other half of the face display portion of the basic sheet that appears when turning over the last sheet is colored the same color as the bare skin color. The sales promotion tool according to claim 1, wherein 3. A state in which a skin portion of a face display portion that appears by alternately turning over the left sheet group and the right sheet group has a base material applied on bare skin, and a conditioner applied thereon. The sales promotion tool according to claim 1 or 2, wherein each skin color is colored so as to appear as a four-stage change between a state in which a foundation is applied thereon and a state in which a finish is applied thereon. 4. The left sheet group and the right sheet group are bound by a binding ring in a state where they are arranged side by side on the basic sheet, and the whole is formed in a booklet shape. 4. The sales promotion tool according to any one of the above items 3. 5. The sales promotion according to claim 1, wherein an upright holder is attached to the back surface of the basic sheet, and the whole is held in an upright posture. Tools.