JPH08166974A - System for supporting design of store - Google Patents

Abstract

PURPOSE: To rationally investigate and evaluate the movement of a customer in a store by a designer or the proprietor of the store by superimposing a customer movement line indicating the movement of the customer with the display means of a store plan view so as to execute display. CONSTITUTION: When the layout of the store is newly designed, a computer 6 fetches the plan view of the store to be a design object from a memory 7 so as to display it in a screen 6b in accordance with an instruction by an operation input from a keyboard 6a. The designer freely arranges a showcase on the displayed plan view so as to design the layout and the layout drawing is recorded in the memory 7. The layout designed in this way is applied to the actual store and the movement of the customer inside the store is observed. Then, the observed movement of the customer is superimposed and displayed on the plan view of the store which is displayed on the screen 6b as the customer movement line and analysis based on the customer movement line is executed so that it is checked whether or not the designed layout is effectively functioned.

Description

Detailed Description of the Invention

[0001]

The present invention is used in the design of supermarkets, department stores and other stores. INDUSTRIAL APPLICABILITY The present invention is used as a support device for further rational remodeling of a store once designed and operated. The present invention is a CAD
(COMPUTER AIDED DESIGN) Device application technology.

[0002]

2. Description of the Related Art Conventionally, as an applied technique of a CAD device,
There is a wide range of devices for displaying the floor plan of a store on the screen and designing the layout of the display rack by freely writing the position of the display rack displaying products on the floor plan by the designer's operation. It's being used. Such a device is a convenient device for designing stores, and general software therefor is commercially available.

On the other hand, by observing the movements of customers in the stores that are actually operated, it is desirable for the store side to put effort into distributing the products throughout the store so that the customers can easily understand the arrangement of the products. As many customers pass in front of the product,
Ultimately, the placement of shelves and merchandise is being considered to improve store sales. In particular, in recent years, the layout of the store has been changed by studying the movement of customers based on the contents of a video tape recorded by a video camera.

[0004]

The method for observing the movement of customers as described above may be used for observing the movement of customers for today's special sale area or products of a specific company. Mostly, there is no known device for reasonably and generally statistically processing the movement of customers.

The present invention has been made against such a background, and the movement of the customer is rationally input to the CAD device, and the movement of the customer is displayed on the plan view of the store to design. It is an object of the present invention to provide a device that assists a person or a store manager to reasonably examine and evaluate the movement of customers in a store.

It is an object of the present invention to provide a support device that can provide a convenient store layout for customers. It is an object of the present invention to provide a device that assists customers in arranging products so that they are distributed throughout the store. It is an object of the present invention to provide an apparatus that assists in arranging products so that a large number of customers can pass in front of products that they want to focus on. It is an object of the present invention to provide a device that supports the design of a store layout that can improve sales.

[0007]

[Means for Solving the Problems] The present invention supports layout design for rationally remodeling an operating store and further improving sales, and a plan view of a sales floor to be designed is accumulated. Memory, and means for freely arranging display shelves in the plan view according to operation input,
In a design support system for a store, including a plan view of the sales floor and a display unit for displaying the position of the display shelf on a screen,
It is characterized by further comprising means for inputting a plurality of movements of customers in accordance with an operation input, and means for superimposing and displaying the movements of the customers on the display means.

The means for inputting the movement of the customer includes means for displaying the movement of one customer as a locus on the display screen with a mouse, and the locus of the customer is standardized as a continuous line segment, Further, it is a line that displays the standardized continuation of line segments with a thickness corresponding to the number of trajectories for each line segment, and the means for inputting the movement of the customer further includes the customer along the trajectory. A position for stopping each position, a position for picking up the product, and a position for separately purchasing the product, and a unit for displaying the position on the display unit along the customer flow line, It is preferable that the method includes a means for inputting a moving direction of a customer, and the moving direction is displayed on the customer flow line.

Further, the position is a stopped position,
The position where the product is picked up and the position where the product is purchased are classified and displayed in different colors, and in the customer flow line, the number of trajectories of customers forming the customer flow line or a numerical value corresponding to the number. The means for inputting the movement of the customer includes, for each customer, sex, age, whether or not a car is used, and whether or not a cart is used. It is preferable that the method further comprises means for recording a display indicating the distinction of one or more customers, and the customer flow line can be displayed for each distinction of the customers.

[0010]

When the sales floor targeted for improvement is designated, a plan view of the designated sales floor is read from the memory and displayed on the screen of the display means. Subsequently, when the movements of a plurality of customers in the sales floor are input, the movements of the customers are displayed as a customer flow line in a superimposed manner on the plan view of the displayed sales floor.

As for the movement of the customer, although the movement of each customer is input by the mouse, the movement is displayed as a customer flow line showing a locus on the plan view. The customer flow line standardizes a trajectory indicating the movement of the customer as a series of line segments, and displays the standardized series of line segments with a thickness corresponding to the number of trajectories for each line segment.

Further, when the position where each customer stops along the trajectory, the position where the product is picked up, the position where the product is purchased, and the moving direction of the customer are input, the respective position and moving direction are set. It is possible to display different colors along the customer flow line, and to display the number of trajectories of the customers that make up the customer flow line or a numerical value corresponding to that number. It is possible to display, for each distinction of customers, a display indicating the distinction of one or more customers, whether it has a car or not, and whether the cart is used or not.

As described above, since the movement of customers in the sales floor can be displayed in detail on the plan view, the designer or manager can study and evaluate a rational layout based on the movement of customers. It is possible to improve sales by distributing customers evenly throughout the sales floor, providing convenience to customers, and arranging products that promote sales to a position where many customers pass through.

[0014]

Embodiments of the present invention will now be described with reference to the drawings. FIG. 1 is a block diagram showing the overall configuration of an embodiment support system of the present invention.

In the support system of the embodiment of the present invention, a center 1 and a plurality of terminals 2 are connected via a high speed LAN 3. The center 1 is provided with a host computer 4, a main storage device 5 in which an image master and a product master are stored, and a computer 6 which constitutes a workstation. In addition, each terminal 2 is provided with a computer 6 that constitutes a workstation, a memory 7 that stores a plan view of a sales floor to be designed, and a mouse 8 that inputs a movement of a customer on the plan view.

In the computer 6, display means for displaying the plan view of the sales floor and the position of the display shelf stored in the memory 7 on the screen 6b in accordance with the operation input from the keyboard 6a, and the display shelf in the plan view. And a means for freely arranging the display shelves in the plan view according to an operation input from the keyboard 6a, and a display means for displaying the plan view of the sales floor and the position of the display shelves on the screen 6b. And means for inputting the movements of a plurality of customers in accordance with the operation input, and means for superimposing and displaying the movements of the customers on the display means.

The means for inputting the movement of the customer includes means for displaying the movement of one customer as a locus by the mouse 8 on the display screen 6b, and the locus of the customer flow line is a continuous line segment. Is a line that displays the continuity of the standardized line segment with a thickness according to the number of loci for each line segment. Further, the means for inputting the movement of the customer includes means for separately inputting a position where the customer stops along the trajectory, a position where the product is picked up, and a position where the product is purchased, A means for superimposing and displaying the position on the display means along a flow line and a means for inputting a moving direction of a customer are included, and the moving direction is displayed on the customer flow line.

Further, the positions are displayed in different colors by being classified according to a position where the product has stopped, a position where the product is picked up, and a position where the product is purchased. Includes means for displaying the number of trajectories of customers or numerical values corresponding to the number, and the means for inputting the movement of the customer includes, for each customer, sex, age, whether or not a car is carried, Means for recording together an indication indicating the distinction of one or more customers whether or not the cart is used is included. The customer flow line can be displayed for each distinction of the customer.

Next, the operation of the embodiment of the present invention thus constructed will be described.

When newly designing the layout of the store, the computer 6 takes in a plan view of the sales floor to be designed from the memory 7 and displays it on the screen 6b in accordance with an instruction input from the keyboard 6a. The designer freely arranges the display shelves on the displayed plan view to design the layout, and the layout diagram is recorded in the memory 7.

The layout designed in this manner is applied to an actual sales floor, and the movement of customers in the sales floor is observed. This observation is performed by a manual survey or a video recorded by a video camera. It is done by reviewing the tape. The present invention is designed by superimposing and displaying the observed customer movement as a customer flow line in the plan view of the sales floor displayed on the screen 6b, and performing an analysis based on the customer flow line. It is characterized in that it is possible to diagnose whether the layout is effectively functioning.

FIG. 2 is a flow chart showing a flow of main operations in the embodiment support system of the present invention, FIG. 3 is a flow chart showing a flow of processing operation of customer flow line recording in the embodiment support system of the present invention, and FIG. It is a flowchart which shows the flow of the statistical processing operation in an example assistance system.

When the computer 6 receives an instruction from the keyboard 6a to display the floor plan of the sales floor to be diagnosed, the memory 7 is searched and the floor plan of the specified sales floor is displayed on the readout screen 6b. If it is temporarily recorded in the main storage device 5 of the center 1 due to the capacity of the memory 7, it is displayed on the screen 6b. FIG. 5 is a diagram showing an example of the display screen.

Next, a node is set on the displayed floor plan of the sales floor to prompt execution of an operation for inputting the movement of the customer,
Based on the input data, create a customer flow line showing the movement of a plurality of customers via each node. It is judged whether the customer flow line created here can pass without passing through any of the display shelves via any node, and if it cannot pass, a question is displayed and the process is returned to the original state. . If it is possible to pass, the customer flow line is overlapped and displayed on the plan view of the sales floor displayed on the screen 6b, and the content is recorded in the memory 7. The designation of this node and the input of the customer flow line are displayed by the mouse 8 as a locus along with the moving direction.

Here, the setting of the node, the setting of the sales floor and the input of the customer flow line will be described in detail. FIG. 6 is a flow chart showing the flow of node setting, sales floor setting and customer flow line input operation in the embodiment of the present invention. First, a link line is drawn, and until the input of all the link lines is completed, the node that is the point point when the flow line is input is automatically set every time the link line is input. In this node automatic setting, as shown in FIG. 7A, when one link line is drawn, nodes are automatically set at both ends thereof, and as shown in FIG. When lines are drawn by intersecting, nodes are set at both ends and intersections.

When the input of all the link lines is completed, the sales floor is set, the condition of the flow line for this sales floor is input, the set node is pushed, and all the inputs indicating that it is a sales floor stop are input. Repeated until finished.

FIG. 8 is a diagram showing a display example of a customer flow line showing the movement of one customer in FIG. 5A section in the embodiment support system of the present invention, and FIG. 9 is a plurality of display sections in FIG. 5A section in the embodiment of the present invention. It is a figure which shows the example of a display which piled up the movement of a customer. In this way, in the customer flow line, the locus is standardized as a series of line segments, and the standardized series of line segments is displayed for each line segment with a thickness according to the number of loci. Further, when the position where each customer stops along the trajectory of the movement of the customer, the position where the product is picked up, and the position where the product is purchased are input, the respective positions are distinguished and displayed in different colors.

When the process of setting the node and inputting the customer flow line showing the movement of the customer is completed, the statistical processing is executed. The main contents of this statistical processing are the flow line density for the analysis of the passage count from node to node, the flow line direction for the analysis of the passage direction from node to node, the stop-overs in the sales floor and the purchase situation. There are sales floor stops for analysis.

Analysis is performed based on the result of such statistical processing. In this method, since the condition of the data is input at the time of inputting the flow line, various analyzes can be performed depending on the method of selecting the condition. The main items are confirmation of the flow line of the sample data, confirmation of the flow line length of the sample data, confirmation of passage and direction for each link line, and stoppage and purchase confirmation for each sales floor.

Based on the results of such statistical processing and analysis, the processing in each section is performed according to the designated input from the keyboard 6a. For example, when specified by density, 1 to 10 people, 11 to 50 people
Statistical processing of stop-by rates and purchase rates is performed according to the categories of people, 51-100 people, and so on. When the designation for each day of the week is received, the statistical processing for each day of the week is performed, and when the designation for each day of the week is received, the statistical processing is performed according to the categories such as morning, afternoon, evening, and night. In addition, if an input indicating one or more distinction of each customer, such as sex, age, whether or not a car is used, whether or not a cart is used, is input, Statistical processing is performed for each type of customer. Furthermore, when an input indicating the direction of the flow of customers in the sales floor is received, statistical processing for each direction is performed. FIG. 10 is a diagram showing an example of printed output of such statistical data by the system for supporting the embodiment of the present invention.

Here, an example of the diagnosis of the sales floor and the preparation of the improvement plan using the above-described embodiment support system of the present invention will be described with reference to FIG.

First, as an input stage, a customer flow line survey showing the movement of customers in the sales floor is conducted, and the sales floor in which the gondola (product display shelf), aisles, and ancillary facilities which are recorded in advance in the memory 7 are arranged. The plan view is displayed on the screen 6b. When the customer flow lines entered on this display screen are overlaid by operation input, and sales floor position information including sales floor position and space by sales floor and sales data including sales amount by sales floor are input, each of these information is input. Based on various analyzes and diagnoses.

That is, regarding the customer flow line, the length of the customer flow line, the passage density of the customer flow line, the stop-off rate and the purchase rate of the sales floor are analyzed, and the passage width, the number of gondola links based on this analysis,
The displacement of the gondola runway and the opening / closing status of the passage are diagnosed, and it is determined whether the current main passage and middle passage are satisfactory. In addition, a diagnosis is made for each product division or each arrangement zone, and further, a sales floor space is diagnosed to determine a suggested space for the current space for each product category.
These diagnoses are decided by the designer or the manager.

Next, a simulation of the gondola arrangement, the sales floor space, and the sales floor arrangement is performed based on these diagnostic results, and the results are the customer flow line passage density diagram, the flow line passage direction diagram, the store stop / purchase diagram, The current floor layout drawing and the floor layout drawing based on the improvement plan are output. Further, the contents of the current gondola diagnosis, zoning diagnosis, sales floor space diagnosis, zoning table after improvement, and space allocation table are printed out.

This provides a passage width that is easy for a customer to walk and a sales floor layout that is easy for the customer to find, and a layout is set in which the circulatory property of the entire floor is enhanced and the sales floor can be activated.

[0036]

As described above, according to the present invention, it is possible to rationally input the movement of a customer in a store that exhibits and sells merchandise into a CAD device, and at the same time, to move the movement of the customer in the store. There is an effect that it can be displayed on the floor plan so that the designer or the store manager can reasonably examine and evaluate the movement of customers in the store. As a result, we can provide a convenient store layout for customers,
Further, the products can be arranged so that the customers are evenly distributed in the store, and a large number of customers can be guided in front of the product that is going to be promoted for sales promotion, so that the sales can be further improved.

[Brief description of drawings]

FIG. 1 is a block diagram showing the overall configuration of an embodiment support system of the present invention.

FIG. 2 is a flowchart showing the flow of main operations in the embodiment support system of the present invention.

FIG. 3 is a flowchart showing a flow of processing operations for customer flow line recording in the embodiment support system of the present invention.

FIG. 4 is a flowchart showing a flow of a statistical processing operation in the embodiment support system of the present invention.

FIG. 5 is a diagram showing an example of a display screen of a sales floor plan in the embodiment support system of the present invention.

FIG. 6 is a flowchart showing the flow of node setting, sales floor setting, and customer flow line input operation in the embodiment of the present invention.

7A and 7B are views for explaining automatic node setting.

FIG. 8 is a diagram showing a display example of a customer flow line showing the movement of one customer in FIG. 5A in the embodiment support system of the present invention.

FIG. 9 is a diagram showing a display example in which the movements of a plurality of customers are superimposed in FIG. 5A in the embodiment support system of the present invention.

FIG. 10 is a diagram showing an example of statistical data printout in the embodiment support system of the present invention.

FIG. 11 is a diagram showing a procedure for diagnosing a sales floor and creating an improvement plan by the embodiment support system of the present invention.

[Explanation of symbols]

 1 center 2 terminal 3 high-speed LAN 4 host computer 5 main memory 6 computer 6a keyboard 6b screen 7 memory 8 mouse

 ─────────────────────────────────────────────────── ─── Continuation of the front page (72) Inventor Tatsuro Goto 1-14-10 Niyabashi Kayabacho, Chuo-ku, Tokyo Kao Corporation

Claims (7)

[Claims] 1. A memory in which a floor plan of a sales floor to be designed is stored, a means for freely arranging a display rack in the floor plan according to an operation input, a floor plan of the sales floor and a position of the display rack. In a design support system for a store, which is provided with a display means for displaying on a screen, a means for inputting movements of a plurality of customers in accordance with an operation input, and a customer flow line indicating the movements of the customers are displayed by being superimposed on the display means. A design support system for a store, comprising: 2. The means for inputting the movement of a customer includes means for displaying the movement of one customer as a locus on a display screen with a mouse, and the locus of the customer is standardized as a continuous line segment. The line is a line for displaying the continuation of the standardized line segment for each line segment with a thickness according to the number of loci.
Design support system for the listed stores. 3. The means for inputting the movement of the customer includes means for separately inputting a position where the customer stops along the trajectory, a position where the product is picked up, and a position where the product is purchased. The store design support system according to claim 2, further comprising: a unit that displays the position on the display unit along the customer flow line. 4. The design support system according to claim 2, wherein the means for inputting the movement of the customer includes means for inputting the movement direction of the customer, and the movement direction is displayed on the customer flow line. 5. The store design support system according to claim 3, wherein the positions are classified and displayed in different colors according to a stopped position, a position where the product is picked up, and a position where the product is purchased. 6. The store according to any one of claims 2 to 5, wherein the customer flow line includes means for displaying the number of loci of customers forming the customer flow line or a numerical value corresponding to the number. Design support system. 7. The means for inputting the movement of the customer includes:
A means for recording together with an indication indicating one or more of the customers, one of sex, age, whether or not a car is used, and whether or not a cart is used, 7. The store design support system according to claim 2, wherein a line can be displayed for each customer.