JP2007219694A - Merchandise introduction information editing device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a merchandise introduction information editing device for enabling a staff on the spot to edit merchandise introduction information demanded on the sales spot. <P>SOLUTION: The merchandise introduction information editing device 20 is composed of a body part 21, an input part 22, and an image monitor part 23. The body part 21 has an information editing part 32, a merchandise introduction information database 34 and an information material database 35 in addition to a control part 30. The control part 30 extracts an information material from the information material database 35 in response to a command input from the input part 22, combines a plurality of extracted information materials into merchandise introduction information at the information editing part 32 as commanded, and stores the completed merchandise introduction information into a merchandise introduction information database 34. Character information, a moving image, voice, and the like including a static image are stored as an information material in the information material database. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a product introduction information editing apparatus used in a product sales place.

  If there is a product that is interested or motivated to purchase in the place of product sales, you want to know the characteristics of the product better. In face-to-face sales, it is only necessary to obtain information from the salesperson, but the salesperson may happen to be absent. Even if there is a salesperson, they are not always aware of the product, and some consumers are not good at interacting with the salesperson. In addition, it is not easy to catch a salesperson at a self-service sales floor.

  Therefore, a system for displaying product information on a monitor screen has been proposed as a sales support tool. Examples thereof can be found in Patent Documents 1 and 2.

  In Patent Document 1, an IC tag is attached to a product, and the purchaser holds the product over the purchaser's terminal, or the seller holds the product over the seller's terminal at a cash register. A product sales system is described in which product information can be displayed on the terminal screen.

  Patent Document 2 discloses a display device used in a discount supermarket or a convenience store that does not perform face-to-face sales, and a shopper picks up a product from an IC tag attached to the product while moving to a cash register. When the product code is received wirelessly, the information on the related product is displayed.

Patent Document 3 discloses a structure of a non-contact IC tag.
JP 2006-18720 A ([0019]-[0051], FIG. 1) Japanese Patent Laying-Open No. 2005-352688 ([0009]-[0019], FIGS. 1-4) Japanese Patent Laying-Open No. 2005-328985 ([0045]-[0048], FIGS. 6A and 6B)

  Conventionally, the product introduction information prepared as a sales support tool has been produced by a product manufacturer or seller in-house or by requesting a specialist, and has uniform contents. By the way, when considering the purpose of the product introduction information called sales support, it is not preferable that the content is uniform. Even if it is a place for selling goods, there are various types of business such as department stores, specialty stores, mass retailers, and outlet malls. Even if they are in the same business and the same series, the customer base is not uniform due to differences in location conditions.

  The content of product descriptions that are naturally required for different customer segments will also vary. For example, in a directly managed store of a first-class brand, the focus is on getting the product to be carefully selected in a quiet atmosphere. Is required. At discount stores, etc., many customers have to be judged, and it is not possible to spend much time on one product description. Product introduction information is required. Thus, what is required for the product introduction information varies depending on the business type, and also varies depending on individual stores. As a matter of fact, preparing and supplying a wide variety of product introduction information that meets the needs of the site in the central section of the manufacturer and the seller is a cost-effective and truly a matter of the needs of the site. It is not realistic to consider whether or not

  The present invention has been made in view of the above points, and it is an object of the present invention to provide a product introduction information editing apparatus capable of editing product introduction information required at a sales site by the staff of the site staff.

  (1) In order to achieve the above object, the present invention comprises a product introduction information editing device for editing product introduction information displayed on a screen in response to a call command as follows. That is, a control unit, a main body having an information material database, and a product introduction information database, an input unit, and an image monitor unit, the control unit responding to a command input from the input unit, the information It has a function of taking out information materials from the material database, combining the taken out information materials in accordance with the instructions in the information editing unit, collecting them into product introduction information, and storing the completed product introduction information in the product introduction information database. It is a feature.

  According to this configuration, the product introduction information is edited by combining the information materials extracted from the information material database, so that the product introduction information meeting the needs can be created at the product sales site. The completed product introduction information can be stored in the product introduction information database, and can be recalled and displayed when necessary.

  (2) Further, according to the present invention, in the product introduction information editing apparatus having the above-described configuration, the plurality of information materials can be combined after setting respective display times.

  According to this configuration, it is possible to calculate which information material is displayed for how long and for which time it is effective, and to proceed with editing as such.

  (3) Further, according to the present invention, in the product introduction information editing apparatus having the above-described configuration, a plurality of types of product introduction information created for a single product can be selected and stored.

  According to this configuration, in addition to the product introduction information that is normally used, multiple types of product introduction information such as product introduction information for limited-time sales, product introduction information when the product is provided as a featured product, Appropriate ones can be selected and displayed according to the situation.

  (4) Further, according to the present invention, in the product introduction information editing apparatus having the above-described configuration, a still image can be stored as an information material in the information material database.

  According to this configuration, it is possible to configure the product introduction information that allows the features of the product to be carefully determined with still images.

  (5) Further, according to the present invention, in the product introduction information editing device having the above-described configuration, character information can be stored as an information material in the information material database.

  According to this configuration, it is possible to configure punched product introduction information by mixing POP text and the like.

  (6) Further, the present invention is characterized in that in the product introduction information editing apparatus having the above-described configuration, a moving image can be stored as an information material in the information material database.

  According to this configuration, it is possible to construct eye-catching product introduction information by incorporating movement into the product introduction information.

  (7) Further, according to the present invention, in the product introduction information editing apparatus having the above-described configuration, the information material database can store voice as information material.

  According to this configuration, an appropriate voice corresponding to the display location can be incorporated into the product introduction information, and the appeal to prospective purchasers can be enhanced.

  (8) Further, according to the present invention, in the product introduction information editing apparatus having the above-described configuration, a non-contact IC tag attached to a product sales individual serves as a call instruction source for product introduction information. The product introduction information is stored in association with each other.

  According to this configuration, it is possible to call and display the product introduction information that matches the sales individual of the product without error.

  According to the present invention, product introduction information that truly matches the needs of the sales site can be edited by extracting and combining information materials from the information material database. Moreover, this work can be performed by the staff of the field staff.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings. 1 is a schematic diagram of a product display space, FIG. 2 is a block diagram of a product introduction information editing apparatus, FIG. 3 is a first example diagram of an edit screen, and FIG. 4 is a second example diagram of an edit screen.

  FIG. 1 depicts a situation where one product display shelf 1 is arranged in the product display space. The merchandise display shelf 1 has shelves 2a to 2e, and each shelves displays a plurality of merchandise (one type of alphabetical character is added to identify the type). The sales individual is set to one for each type of product. The number of shelves is five in the figure, but the number is not limited, and may be one or a plurality other than five.

  One non-contact IC tag 3 is attached to each sales individual of the product. A non-contact IC tag 3 is attached to a credit card-sized card 4 and the card 4 is attached to a sales individual, but other methods, for example, a method of linking to a sales individual together with a price tag, etc. You may adopt. The non-contact IC tag 3 has the same structure as that described in Patent Document 3, and transmits a weak signal radio wave due to resonance by electromagnetic wave reception, electromagnetic induction, or the like.

  In the product display space, in addition to the product display shelf 1, a display device 10 for product introduction information is arranged. The display device 10 includes a server 11 that stores product introduction information, an image monitor device 12 that is connected to the server 11, a receiving device 13 that is also connected to the server 11, and a rack 14 on which these devices are placed.

  The receiving device 13 receives radio waves transmitted from the non-contact IC tag 3 through the antennas 5a to 5e arranged on the shelf plates 2a to 2e one by one. The received radio wave is analyzed, and the status of the product in the product display shelf 1 is grasped. This operation may be performed on the receiving device 13 side or on the server 11 side. When the difference between the radio waves received by the antennas 5a to 5e is taken and it is determined that the radio wave from the non-contact IC tag 3 attached to the specific product, for example, the product “A” is not detected, the product “A” It is determined that the product is taken by the customer and taken out from the merchandise display shelf 1. At this time, the product introduction information of the product “A” is called from the server 11 and displayed on the image monitor device 12.

  The display of the product introduction information may not be finished until all the contents are displayed, or may be finished when the product is returned to the product display shelf 1. In addition, when returning goods to the goods display shelf 1, it is not necessary to return to the original shelf board. This is because even if any of the antennas 5a to 5e catches the radio wave from the product, it remains unchanged that the product leaves the customer's hand and returns to the product display shelf 1.

  As described above, it is desirable to change the product introduction information according to the customer segment, the sales period, the attributes of the sales individual, and the like. It is necessary to reflect local topics and dialects in the POP to increase appeal, and to emphasize that during bargain sales. If the individual sold is a “translated item” or “B anti-product” in terms of clothing, clearly convey the details of the wound causing the cheapness and be aware of it. It is desirable to have you purchase. The product introduction information editing apparatus 20 shown in FIG. 2 creates product introduction information that meets the needs of the site.

  The product introduction information editing device 20 is composed of the following components. That is, the main unit 21, the input unit 22, and the image monitor unit 23. The main body 21 can be constituted by a personal computer. The input unit 22 can be configured with a keyboard and a mouse. The keyboard and mouse are not limited to those attached to the main body 21. It may be attached to another personal computer connected to the main unit 21 via a LAN.

  The main body 21 includes the following components. They are a control unit 30, an information output unit 31, an information editing unit 32, an information input unit 33, a product introduction information database 34, and an information material database 35. The “product introduction information database” and “information material database” are functional concepts and do not necessarily require two physically independent storage devices. It can be used as a configuration.

  The control unit 30 controls the overall operation of the main body unit 21 and is constituted by a microcomputer and includes a central processing unit 36, a RAM 37, and a ROM 38. The central processing unit 36 performs operations such as binary addition, logical operation, increase / decrease, and comparison on data input from the input unit 22 or the RAM 37. The ROM 38 stores instructions for operating each unit, determination conditions, information processing rules, and the like, and provides them to the central processing unit 36 as necessary.

  The control unit 30 performs the following operation in response to the command input from the input unit 22. First, in the editing of product introduction information, necessary information materials are taken out from the information material database 35 and combined as commanded information into product introduction information. Although it is the word “as instructed”, this does not mean that the work does not proceed unless an instruction is issued one by one through the input unit 22. Such cases include cases where the control unit 30 exhibits assist capability, such as presenting past examples or proposing a combination of images and sounds based on preferred samples that have been learned in advance.

  The control unit 30 stores the completed product introduction information in the product introduction information database 34. Multiple types of product introduction information may be created for a single product and stored in a selectable manner. If there is a call command, the corresponding product introduction information is output to the image monitor unit 23 through the information output unit 31 and displayed. The image monitor unit 23 displays not only the product introduction information after completion but also an image in the editing process. Further, the control unit 30 stores the new information material in the information material database 35 through the information input unit 33. In the information material database 35, still images, character information, moving images, sounds, and the like are stored as information materials. Character information such as a POP draft inputted from the input unit 22 is also stored in the information material database 35 through the information input unit 33.

  The image editing work in the information editing unit 32 is executed by opening windows as shown in FIGS. 3 and 4 on the screen of the image monitor unit 23. FIG. 3 depicts a situation in which there is an editing window 40 on the front side and a material display window 70 is opened behind it. A tab group 41 for switching screens is arranged at the top of the editing window 40 so that the screen of the editing window 40 can be switched. In FIG. 3, the “basic” screen is selected.

  On the “basic” screen, a management code input window 42 for product introduction information is arranged at the top. In the management code input window 42, if a management code of a product used in the company, for example, a JAN code that is a common product code in the product distribution field is a product management code, the JAN code is input. To do. On the right side of the management code input window 42 is a branch number input window 43. When a plurality of types of product introduction information such as “normal version”, “new year bargain sale version”, “bonus sale version”, etc. are prepared for a single product, a branch number is input.

  Below the management code input window 52 is an editing section 44. In the editing section 44, a category input window 45 for inputting a product category, an item name input window 46 for inputting a product name, and a memo input window 47 for inputting special items related to the product are arranged in this order from the top. Below the memo input window 47 is a basic image display window 48 for displaying a basic image, and on the right side is a switching sound selection window 49 for displaying a switching sound icon. In the basic image display window 48, necessary images are selected from the images displayed in the material display window 70 and dropped by a drag and drop method. In the switching sound selection window 49, a necessary one is selected from the switching sound icons displayed in the material display window 70 and dropped by a drag and drop method.

  The right side of the editing section 44 is a display order determining section 50. A total of ten selection windows 51 are arranged in the display order determination section 50. The tab group 41 includes a total of seven screen tabs “screen (A)” to “screen (G)”. By displaying any one of the symbols on the selection window 51, the display order of the screens is displayed. Is determined. Below the display order determination section 50, there is provided a trash box 52 for deleting images and icons that are no longer required by a drag-and-drop method.

  Below the editing section 44 is an IC tag selection section 53. Here, the non-contact IC tag 3 attached to the product is associated with the product introduction information. Although the non-contact IC tag 3 has a unique serial number, it cannot be confirmed visually. Therefore, a visible serial number is displayed on the card 4 for convenience of handling. The serial number on the card 4 side is composed of a plurality of digits (five digits in the figure), and the serial number is listed in the IC tag selection section 53. When the check window attached to the serial number is checked, when the product with the card 4 attached is taken out from the product display shelf 1, the product introduction information in the editing window 40 that is currently open is displayed on the image monitor of the display device 10. It will be displayed on the device 12.

  If the serial number of a card (registered card) 4 that has been associated with other product introduction information is checked, double booking will result in confusion. In order to prevent such a situation, the serial number of the registered card 4 is grayed out so that a new check cannot be made. For products for which multiple versions of product introduction information are prepared by branch number management, the serial number of the card 4 is differentiated by giving it a different color from gray.

  Below the IC tag selection section, a selection key group 54 is arranged in a horizontal row. Only the selection keys that require operation on the screen are displayed with names.

  FIG. 4 shows a state where “screen (A)” is displayed as an example of a screen other than the basic screen. “Screen (B)” to “Screen (G)” have the same configuration as “Screen (A)”.

  There is an editing section 55 at the upper left of “Screen (A)”. Drag and drop background images and product images here for editing. Text information can also be dropped and displayed as a superimpose. The font of the character information is set with the font setting key 56 on the right side of the editing section 55.

  Below the editing section 55 is a display time setting section 57. Here, a setting window 58 for setting the display time of the image edited on “screen (A)” in units of “minutes” and a setting window 59 for setting in units of “seconds” are provided. The time for displaying this image is set in consideration of the balance of the entire product introduction information.

  There is an audio selection window 60 on the right side of the display time setting section 57, and a trash can 52 appears on the right side thereof. In the audio selection window 60, necessary ones are selected from the audio icons displayed in the material display window 70, and dropped by a drag and drop technique. The length of sound flow is the time set in the display time setting section 57. However, if necessary, only the sound may be set separately from the image. In addition, since the sense of incongruity occurs when the sound is cut off for each image, continuous and consistent sound may be played over a plurality of images or throughout the product introduction information.

  In an environment where a backyard is provided separately from the product sales floor, a system configuration is possible in which the display device 10 is placed at the sales floor, the product introduction information editing device 20 is placed at the backyard, and both are connected via a LAN. In an environment without a backyard, the display device 10 at the sales floor may be used also as the product introduction information editing device 20.

  Although one embodiment of the present invention has been described above, various modifications can be made without departing from the spirit of the invention.

  The present invention can be widely used in merchandise introduction information editing apparatuses.

Schematic diagram of product display space Block diagram of product introduction information editing device First example of edit screen Second example of edit screen

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Merchandise display shelf 2a-2e Shelf board 3 Non-contact IC tag 4 Card 5a-5e Antenna 10 Display apparatus 11 Server 12 Image monitor apparatus 13 Receiving apparatus 20 Commodity introduction information editing apparatus 21 Main body part 22 Input part 23 Image monitor part 30 Control Department 32 Information Editor 34 Product Introduction Information Database 35 Information Material Database

Claims (8)

A device for editing product introduction information displayed on a screen in response to a call command,
A main unit having a control unit, an information material database, and a product introduction information database, an input unit, and an image monitor unit;
In response to the command input from the input unit, the control unit takes out the information material from the information material database, combines the extracted information materials as commanded in the information editing unit, and summarizes it into product introduction information, A product introduction information editing apparatus having a function of storing product introduction information after completion in the product introduction information database.   2. The product introduction information editing apparatus according to claim 1, wherein the plurality of information materials can be combined after setting respective display times.   3. The product introduction information editing apparatus according to claim 1, wherein a plurality of types of product introduction information created for a single product can be selected and stored.   4. The product introduction information editing apparatus according to claim 1, wherein a still image can be stored as an information material in the information material database.   5. The product introduction information editing apparatus according to claim 1, wherein character information can be stored as information material in the information material database.   6. The product introduction information editing apparatus according to claim 1, wherein a moving image can be stored as the information material in the information material database.   The product information editing apparatus according to any one of claims 1 to 6, wherein voice can be stored as information material in the information material database.   A non-contact IC tag attached to a product sales individual serves as a call instruction source for product introduction information, and product introduction information is stored in association with each non-contact IC tag. The product introduction information editing device according to any one of 7.

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