JP2003114968A - Customer movement line totaling device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To make sales floor analysis and sales floor merchandise display design more suitable for the movement of a customer by much more accurately grasping the movement of the customer in a sales floor. SOLUTION: The several number of times of visit at a merchandise display case by a customer is counted one with respect to the same merchandise classification such as the same merchandise category in order to prevent any excess counting. Thus, even when the same customer visits several times at the merchandise display case where the merchandise of the same classification is displayed, this is counted one by deciding that the customer is interested in one merchandise classification. Thus, it is possible to prevent the problem that the number of times of visit by customers is counted too much in grasping and analyzing the movement of the customer by merchandise classification units.

Description

Description: BACKGROUND OF THE INVENTION [0001] 1. Field of the Invention [0002] The present invention relates to an apparatus for automatically summing up sales of retail stores according to time and product classification. The present invention relates to a support device for effectively using a floor of a retail store for top-selling products and increasing sales of the store. 2. Description of the Related Art There is known a technique for utilizing a sales floor layout design, arrangement of merchandise display shelves, and arrangement of merchandise on merchandise display shelves by counting and grasping customer movements in a retail store. .
This technology provides a passage sensor that counts the number of customers passing through the entrance and exit of the store, automatically records the number of customers visiting each hour, and also arranges sensors in the sales floor, The number of passing customers is counted and recorded, and the movement of the customer in the sales floor is grasped to make use of the layout of the sales floor. In addition, using a video camera or the like to monitor the customer's movement in the store, analyze the time and movement in the store, and according to the customer's movement in the store,
In-store layout design is performed such as arranging a product to be sold in a place where customers can easily see or changing the arrangement of the product. [0003] As a design support apparatus for such a product display shelf arrangement in a store, the apparatuses disclosed in Japanese Patent Application Laid-Open Nos. 5-334381 and 8-166974 are known. [0004] The movement of the customer in the store is such that the layout of the merchandise display shelves in the store is displayed, and the number of customers passing through the passage between the merchandise display shelves is reduced. A customer flow line having a corresponding thickness is drawn, and the number of customers who have passed within the designated time is displayed on the aisle.
Also, for each product display shelf, the number of customers who approached and stopped at the product display shelf was counted, and this was used to indicate the interest (or interest) in the product on the product display shelf, and Is counted as the number of stops. [0005] By the way, the goods placed on the goods display shelf are:
Depending on the product, the ratio of the product to the product display shelf changes, and the arrangement (arrangement) of the products on the product display shelf also changes depending on the number of similar products. For example, bulky items such as disposable diapers occupy large merchandise shelves. When the number of products belonging to the same product category, for example, the same product category is large, the products are arranged over a plurality of product display shelves. Conversely, for products that are not very bulky, such as medicines, many products are arranged on one product display shelf. Since the conventional customer flow line count record is a count record for each product display shelf, as described above, a plurality of product display shelves (long product display shelves) have similar products (for example, the same product category). ), The number of drop-in customers is counted a plurality of times for products of the same classification. As a result, when products of the same classification are lined up on a plurality of product display shelves, the customer's interest represented by the number of stops is counted more than it actually is, and it cannot be said that the accuracy is very high. That is, when trying to grasp the trend of customers for each product category such as detergent for home use and detergent for clothing, not for each individual product, the number of customers who stopped by each conventional product display shelf is counted and recorded. In this case, the same product category is counted a plurality of times, and it is not sufficiently accurate when analyzing customer trends for each product category. The present invention has been made in view of such a background, and is a technology for counting and recording the number of visits to a product display shelf by a customer to analyze customer trends. It is an object of the present invention to make it possible to perform more useful and multifaceted highly accurate analysis by making it possible to count the number of customer visits. Furthermore, the present invention is to more accurately grasp the customer's movement in the store, and to arrange products corresponding to the customer's movement,
By setting up displays, we set up appropriate sales floor space, place sales floors where customers frequently purchase at priority positions, increase purchase opportunities, increase the use of sales floors, and contact customers with products. It is an object of the present invention to provide a device for increasing the number of opportunities, eliminating inefficient sales space, and generally increasing sales. [0009] The first feature of the present invention is as follows.
When the products of the same product category are arranged on a plurality of product display shelves, the number of stops for the same customer at a plurality of product display shelves is determined by one stop for the same product class (stopping approaching the display shelf). ). As a result, a product of the same classification is arranged on a plurality of product display shelves, and even if the same customer visits the product of the same classification a plurality of times, it is determined that the customer is interested in one product classification once. Therefore, when grasping and analyzing the trend of the customer in units of product classification, the problem of counting the number of visits by the customer is eliminated. That is, according to the present invention, there is provided means for detecting that a customer has approached and stopped in each pre-divided area of a merchandise display shelf in a store, and counts and records the detection output of this means for each time. And a means for totalizing and displaying the counted and recorded customer trends for each display shelf at the sales floor, wherein the merchandise belonging to the same merchandise category is based on the merchandise category. Means for counting and counting a plurality of stoppages of the same customer for one stop as one stoppage for a product of the product category. Another aspect of the present invention is a program which can be installed in an information processing apparatus such as a general-purpose personal computer to execute each function of such a customer flow line counting and analyzing apparatus. Is provided on a machine-readable recording medium on which is recorded, or via a communication line. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described in more detail with reference to the drawings. FIG. 1 is a system configuration diagram of an apparatus according to an embodiment of the present invention. This figure shows an example of a case in which total analysis of customer flow lines is performed using one stand-alone information processing device 1. The information processing device 1 operated by the analysis operator is:
It is a configuration having various databases 2 in a storage device, and by processing data in the databases 2,
Perform customer flow aggregation analysis. As files in the database 2, there are provided files of merchandise classification data, arrangement data of display shelves in the store, data of customer flow lines, and the like.
The information processing device 1 accesses these files in accordance with an instruction of the analysis worker and analyzes customer trends. The merchandise classification table is a table in which merchandise is classified as a tree-like hierarchical structure. This product classification has a structure of six layers by giving names of “department”, “zone”, “class”, “category”, and “type” as levels of the product classification. Among them, for example, as shown partially in FIG. 2, daily goods are referred to as "zones", and among them, the level (hierarchy) to which the name of the household is given is referred to as "class". Includes "Categories" as "Clothing detergents", "Finishers", "Kitchen detergents", "Kitchen utensils",
"Range products", "Residential detergents", "Fragrances / deodorants /
It is assumed that antifouling agents, insect repellents / moisture proofers, insecticides, and candle matches belong to the category. Furthermore, “clothing detergents” are classified into “types” of “heavy powder detergents”, “heavy liquid detergents”, “light detergents”, “laundry soaps”, and “other laundry detergents”. Under "XXX"
A specific product name such as "1.2 kg" is arranged. Further, as the arrangement data of the merchandise display shelves, there are a layout diagram of the display shelves in the store, and data of merchandise arrangement corresponding to the merchandise classification data indicating which merchandise of which merchandise classification is arranged on which display shelf. . Next, the operation of this embodiment will be described with reference to a display screen example. As a method of grasping a customer flow line, the movement of a specific customer is monitored by a video camera or the like, and the movement is traced to determine which merchandise display shelf, which merchandise was bought, and what route. To extract data as to whether the user has moved in the store. With respect to each sample, the route is traced in the passage between the merchandise display shelves in accordance with the layout of the sales floor, and is entered as a customer flow line. In this operation, while displaying the layout of the sales floor in the store on the display screen of the information processing apparatus 1, the display is performed based on the movement data of the corresponding customer (sample). As the travel routes of the customers of a large number of samples are entered, the customer flow line of the passage with a large amount of customer passage becomes thicker according to the number of customers. In addition, since it is measured whether or not a customer has dropped in at each product display shelf, the number of whether or not a sample customer has stopped at the product display shelf for each product display shelf is counted, and the cumulative total is calculated. Record for each product display shelf. FIG. 3 shows a display example of this customer flow line. This display example is an example in which the product category names of the arranged products are entered for the product display shelves (1) to (18), and the customer flow line is filled in with a solid line between the product display shelves. is there. The features of this embodiment are as follows.
In counting the number of visits by customers, for example, if the product display shelves (1) to (3) have hair care products displayed as product categories, the sample customer stops at the product display shelves (1), When it is recorded that the user has stopped at the product display shelf (2) and stopped at the product display shelf (3), conventionally, this is counted as three stopovers. In other words, the number is counted as one stop. This conceptual diagram is shown in FIG. FIG. 4A illustrates a counting method according to the present embodiment, and FIG. 4B illustrates a conventional counting method of the number of stop-bys. As described above, since the number of stops is counted for each product category, the accuracy of measurement and analysis when trying to grasp the trend of the customer for each product category is improved. FIGS. 5 and 6 show examples of the totaling status of the number of visits before and after the correction. FIG. 5 shows the data of the number of visits and the number of purchases of the sample customers on a merchandise display shelf basis, and is a count of the number of visits in the conventional method.
FIG. 6 shows data of the number of stops and the number of purchases in units of sales floors, that is, in units of product categories, and shows the count in this embodiment. The customer flow line totaling and analyzing apparatus of this embodiment can be operated as the customer flow totaling apparatus of this embodiment by installing a program in an information processing device such as a general-purpose personal computer. In some cases, such a program is provided via a machine-readable storage medium or a communication line on which the program is recorded. As described above, according to the present invention, in the counting and recording of the number of visits to a customer's product, even if the customer visits a product of the same category a plurality of times, the customer stops once for a product of the same category. Therefore, the customer's interest (interest) in the same product classification is not excessively counted, and the customer's trend can be grasped by the more accurate number of customer visits. For this reason, it is possible to design the layout of the sales floor, the arrangement of the products on the product display shelves, and the design of the display in accordance with the trend of the customer. [0024]

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a diagram showing an example of a system configuration of an apparatus according to an embodiment of the present invention. FIG. 2 is a diagram illustrating an example of a product classification of the apparatus according to the embodiment of the present invention. FIG. 3 is a diagram showing an example of a layout display of a sales floor with customer flow lines drawn according to the embodiment of the present invention. FIG. 4 is a view for explaining the counting of the number of visits by customers on merchandise display shelves of the same merchandise category according to the embodiment of the present invention and the conventional example. FIG. 5 is an example (part) of a display of a tally result according to the embodiment of the present invention. FIG. 6 is an example (part) of a display of a tally result according to the embodiment of the present invention. [Description of Signs] 1 Information processing device 2 Database

Claims (1)

Claims: 1. A means for detecting that a customer has approached and stopped in each pre-divided area of a merchandise display shelf in a store; Means for counting and recording the same, and a means for totalizing and displaying the counted and recorded customer trends for each display shelf in the sales floor. A means for counting and counting a plurality of stoppages of the same customer for products belonging to the product category as a single stoppage for products of the product category.